The Questions We Asked Revealed Who We Are in Google's 'Year in Search'

Community and Acceptance Were Big Themes This Year

Published On
Dec 16, 2015

Editor's Pick

It's here! It's here! Following year-end reviews from giants like Facebook and YouTube, today Google and agency 72andSunny debuted the brand's "Year In Search," its annual film that aims to illustrate who we are through the questions we asked on the search platform.

Set to a voiceover of Caitlyn Jenner's acceptance speech for the Arthur Ashe award during the ESPYs, the ad pulls together search questions like "How can I help the refugees," "Why can't women be army rangers" and "How can we overcome prejudice," alongside news coverage and footage of the stories and people we wondered about in 2015. Among them are "the dress," Cecil the Lion, the late Stuart Scott, David Letterman's sign-off, the final scene of "Mad Men" and the Supreme Court's ruling in favor of marriage equality across the U.S.

It's the first collaboration between Google, 72 and Michael Tabtabai, Google's Head of Brand Creative. "We wanted to focus on telling a story about us, as a collective whole, based on the questions we asked in 2015," said 72andSunny Partner and Group Creative Director Matt Murphy in a statement. "What we saw was a universal search for community and acceptance -- which is such a powerful force that the world can't seem to have enough of."


Dec 16, 2015
Agency :
Senior Vice President, Global Marketing :
Lorraine Twohill
Vice President, Marketing, Search and Google Brand :
Jeffrey Whipps
Head of Brand Creative :
Michael Tabtabai
Brand Marketing Manager :
Kyle Gray
Head of Cultural Activation and Partnerships :
Cameron Luby
Brand Marketing Manager, Cultural Activation and Partnerships :
Krista Miyashiro
Creative Operations Manager :
Lunis Kendi
Chief Creative Officer :
Glenn Cole
Group Creative Director :
Matt Murphy
Creative Director :
Paul Nguyen
Creative Director :
Chiyong Jones
Senior Designer :
Nick Marx
Senior Designer :
Maite Albuquerque
Senior Writer :
Dave Carlson
Senior Writer :
Will Tran
Chief Production Officer :
Tom Dunlap
Director, Film Production :
Sam Baerwald
Executive Film Producer :
Angelo Mazzamuto
Senior Producer :
Perrin Rausch
Junior Producer :
Isaac Karsen
Group Brand Director :
Rhea Curry
Brand Director :
Emily Connelly
Brand Manager :
Sara Heller
Brand Coordinator :
Christina Nordin
Group Director, Strategy :
Bryan Smith
Director, Strategy :
Michael Lewis
Strategist :
Gigi Braybrooks
Business Affairs Director :
Kallie Halbach
Senior Business Affairs Manager :
La Tanya Ware
Business Affairs Coordinator :
Kiana Garner
Editorial/Finishing :
HECHO EN 72/The Mill
Editor :
Aaron Leichter
Assistant Editor :
Thomas MacVicar
Assistant Editor :
Ted Stanley
Editorial Producer :
Heidi Zadok
Editorial Coordinator :
Charlotte Delon
Motion Graphics Senior Producer :
David Won
Motion Graphics Producer :
Sheima Hassanlou
Motion Graphics Coordinator :
Caroline Anguiano
Motion Graphics Creative Director :
Jeremy Johnstone
Executive Producer of Visual Effects :
Enca Kaul
Visual Effects Producer :
Benjamin Sposato
Colorist :
Gregory Reese
Mix/Sound Design :
Producer :
Whitney Fromholtz
Sound Design :
Andres Velasquez
Music :
Walker Music Studio

Need a credit fix? Contact the Creativity Editors

Project Type