The Questions We Asked Revealed Who We Are in Google's 'Year in Search'
Community and Acceptance Were Big Themes This Year
Editor's Pick
It's here! It's here! Following year-end reviews from giants like Facebook and YouTube, today Google and agency 72andSunny debuted the brand's "Year In Search," its annual film that aims to illustrate who we are through the questions we asked on the search platform.
Set to a voiceover of Caitlyn Jenner's acceptance speech for the Arthur Ashe award during the ESPYs, the ad pulls together search questions like "How can I help the refugees," "Why can't women be army rangers" and "How can we overcome prejudice," alongside news coverage and footage of the stories and people we wondered about in 2015. Among them are "the dress," Cecil the Lion, the late Stuart Scott, David Letterman's sign-off, the final scene of "Mad Men" and the Supreme Court's ruling in favor of marriage equality across the U.S.
It's the first collaboration between Google, 72 and Michael Tabtabai, Google's Head of Brand Creative. "We wanted to focus on telling a story about us, as a collective whole, based on the questions we asked in 2015," said 72andSunny Partner and Group Creative Director Matt Murphy in a statement. "What we saw was a universal search for community and acceptance -- which is such a powerful force that the world can't seem to have enough of."
Credits
- Date
- Dec 16, 2015
- Agency :
- 72andSunny
- Senior Vice President, Global Marketing :
- Lorraine Twohill
- Vice President, Marketing, Search and Google Brand :
- Jeffrey Whipps
- Head of Brand Creative :
- Michael Tabtabai
- Brand Marketing Manager :
- Kyle Gray
- Head of Cultural Activation and Partnerships :
- Cameron Luby
- Brand Marketing Manager, Cultural Activation and Partnerships :
- Krista Miyashiro
- Creative Operations Manager :
- Lunis Kendi
- Chief Creative Officer :
- Glenn Cole
- Group Creative Director :
- Matt Murphy
- Creative Director :
- Paul Nguyen
- Creative Director :
- Chiyong Jones
- Senior Designer :
- Nick Marx
- Senior Designer :
- Maite Albuquerque
- Senior Writer :
- Dave Carlson
- Senior Writer :
- Will Tran
- Chief Production Officer :
- Tom Dunlap
- Director, Film Production :
- Sam Baerwald
- Executive Film Producer :
- Angelo Mazzamuto
- Senior Producer :
- Perrin Rausch
- Junior Producer :
- Isaac Karsen
- Group Brand Director :
- Rhea Curry
- Brand Director :
- Emily Connelly
- Brand Manager :
- Sara Heller
- Brand Coordinator :
- Christina Nordin
- Group Director, Strategy :
- Bryan Smith
- Director, Strategy :
- Michael Lewis
- Strategist :
- Gigi Braybrooks
- Business Affairs Director :
- Kallie Halbach
- Senior Business Affairs Manager :
- La Tanya Ware
- Business Affairs Coordinator :
- Kiana Garner
- Editorial/Finishing :
- HECHO EN 72/The Mill
- Editor :
- Aaron Leichter
- Assistant Editor :
- Thomas MacVicar
- Assistant Editor :
- Ted Stanley
- Editorial Producer :
- Heidi Zadok
- Editorial Coordinator :
- Charlotte Delon
- Motion Graphics Senior Producer :
- David Won
- Motion Graphics Producer :
- Sheima Hassanlou
- Motion Graphics Coordinator :
- Caroline Anguiano
- Motion Graphics Creative Director :
- Jeremy Johnstone
- Executive Producer of Visual Effects :
- Enca Kaul
- Visual Effects Producer :
- Benjamin Sposato
- Colorist :
- Gregory Reese
- Mix/Sound Design :
- HECHO EN 72
- Producer :
- Whitney Fromholtz
- Sound Design :
- Andres Velasquez
- Music :
- Walker Music Studio
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