It's here! It's here! Following year-end reviews from giants like Facebook and YouTube, today Google and agency 72andSunny debuted the brand's "Year In Search," its annual film that aims to illustrate who we are through the questions we asked on the search platform.
Set to a voiceover of Caitlyn Jenner's acceptance speech for the Arthur Ashe award during the ESPYs, the ad pulls together search questions like "How can I help the refugees," "Why can't women be army rangers" and "How can we overcome prejudice," alongside news coverage and footage of the stories and people we wondered about in 2015. Among them are "the dress," Cecil the Lion, the late Stuart Scott, David Letterman's sign-off, the final scene of "Mad Men" and the Supreme Court's ruling in favor of marriage equality across the U.S.
It's the first collaboration between Google, 72 and Michael Tabtabai, Google's Head of Brand Creative. "We wanted to focus on telling a story about us, as a collective whole, based on the questions we asked in 2015," said 72andSunny Partner and Group Creative Director Matt Murphy in a statement. "What we saw was a universal search for community and acceptance -- which is such a powerful force that the world can't seem to have enough of."