Nestle is continuing to highlight the local sourcing of its water brands with its campaign taglined "Greatness Springs From Here," with a film for spring water brand Ozarka that features a very unusual high school band.
The campaign by FCB New York, which has included spots for Poland Spring that profiled an octogenarian ambulance worker, features intriguing human interest stories of people who live in the areas where Nestle's water brands are sourced.
For Ozarka Natural Spring Water, which is sourced in Texas, it filmed a high school marching band, the Rotan Yellowhammers, in the town of Rotan, Texas. The high school has 65 students, 42 of whom are in the band. Not only that but all the football players and cheerleaders double up and play in the band, many of them multiple instruments.
The three-minute documentary, directed by Ben Starkman of Think Tank Film, captures the spirit of the small school and small town in an upliftng way. It's running on Ozarka's Facebook page.