Nestle Profiles an Unusual High School Band in Latest 'Greatness Springs From Here' Film
Campaign for Ozarka Captures Small Town Spirit of Rotan, Texas
Editor's Pick
Nestle is continuing to highlight the local sourcing of its water brands with its campaign taglined "Greatness Springs From Here," with a film for spring water brand Ozarka that features a very unusual high school band.
The campaign by FCB New York, which has included spots for Poland Spring that profiled an octogenarian ambulance worker, features intriguing human interest stories of people who live in the areas where Nestle's water brands are sourced.
For Ozarka Natural Spring Water, which is sourced in Texas, it filmed a high school marching band, the Rotan Yellowhammers, in the town of Rotan, Texas. The high school has 65 students, 42 of whom are in the band. Not only that but all the football players and cheerleaders double up and play in the band, many of them multiple instruments.
The three-minute documentary, directed by Ben Starkman of Think Tank Film, captures the spirit of the small school and small town in an upliftng way. It's running on Ozarka's Facebook page.
Credits
- Date
- May 25, 2017
- Client :
- Ozarka
- Client :
- Ozarka
- Agency :
- FCB
- Chief Creative Officer :
- Ari Halper
- Executive Creative Director :
- Stu Mair
- Group Creative Director :
- Gabriel Schmitt
- Associate Creative Director :
- Ricky Lu
- Art Director :
- Ricky Lu
- Associate Creative Director :
- Greg Wikoff
- Copywriter :
- Greg Wikoff
- Copywriter :
- Ken Syme
- Art Director :
- Emily Ng
- Vice President, Account Director :
- Laura Dunn
- Account Supervisor :
- Lucie Kittel
- Account Executive :
- Malia Cone
- Executive Producer :
- Hyatt Choate
- Chief Strategy Officer :
- Deb Freeman
- Senior Strategist :
- David Cortes
- Strategist :
- Libby Crowe
- Operations Manager :
- Kyle Burt
- Vice President, General Manager :
- Amy Wirtanen
- Director, Communications :
- Laetitia Allexant
- Group Marketing Manager :
- Jil Germano
- Senior Marketing Manager of Digital :
- Christine Sumecki
- Marketing Manager :
- Sara Mayer
- Director :
- Ben Starkman
- Editorial :
- PS260
- Editor :
- JJ Lask
- Music :
- Plush
- Post Producer :
- Carol Dunn
- Assistant Editor :
- Tyler Hurst
- Visual Effects :
- PS 260
- Flame Artist :
- Margaret Yang
- Color :
- PS 260
- Colorist :
- Tyler Hurst
- Mix :
- Plush
- Mixer :
- Rob Fielack
- Production Company :
- Think Tank Film
- Executive Producer :
- Aaron Caiazza
- Visual Effects Producer :
- Keelin Cheely
- Agency :
- FCB
Need a credit fix? Contact the Creativity Editors