You Can Be the Stylist and Choose the Look in This Interactive Music Video

Ideas For Music Created Film for French Electro Pop Artists Broken Back

Published On
Nov 29, 2017

Editor's Pick

Ever thought you could make it as a stylist? Now you can put your creativity to the test, thanks to a music video that lets the viewer pick the protagonist's outfits, with each choice influencing the storyline as well as the hemline.

Created for a catchy song called "The Sooner the Better" by Parisian electro-folk artist Broken Back, the interactive version of the video starts with an old lady knitting in a room. A card is pushed under her door, bearing the message, "Never crossed the line?"

The heroine steps up to get ready for an adventure, but will she go in a masculine suit? Or dressed as a punk, a gym bunny, a chic society lady, or a party girl? Switch styles and see where the different looks take you, but if you play it too safe, prepare to be told, "You can be more trashy than that."

As well as promoting the song, the film, by Paris-based creative studio Ideas For Music, promotes partners New Balance trainers and designer discount site, Vente Privée, where all the outfits are available to buy.

Credits

Date
Nov 29, 2017
Brand :
Broken Back
Client :
Broken Back
Agency :
Ideas for Music-Paris
Agency :
From Paris
Director :
Ideas for Music
Interactive Concept and Production :
Ideas for Music
Film Production :
Woow Your Life
Development :
Immersive Garden
Music Management and Label :
Junzi x Sony Music

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