Snickers Points Out Absurd 'Fails' in NYC in Clever Outdoor Campaign

Mini Posters Attribute Mistakes to Hunger for a Snickers Bar

Published On
May 07, 2015
You Make Mistakes When You're Hungry

Editor's Pick

Snickers' "You're Not You When You're Hungry" campaign is going from strength to strength. After some funny online stunts last week by U.K. agency AMV BBDO, including an unhelpful version of Siri and hacking monuments on Google Streetview, now BBDO New York has unveiled a clever outdoor campaign in New York City. Mini Snickers posters emblazoned with the "You're Not You When You're Hungry" message have been pasted next to some of the city's outdoor "fails" -- for example, a handrail that goes up when the stairs are going down, or a door that says both "Enter here" and "No entry."

We're sure the agency had fun going around spotting these mistakes -- and it's a great way to reinforce the slogan. The content is also being spread on Snickers' social media channels, encouraging users to share any #hungrymistakes they find.