New York Lottery : You Shop

Read between the money.

Published On
Aug 16, 2012

Editor's Pick

There are some people who are so rich they can't think of enough ways to use their money. That's the continuing theme of DDB New York's ongoing "Yeah That Kinda Rich" campaign for the New York Lottery, which here, takes a simple turn with a series of poster ads featuring snarky statements of wealth--only the letters are formed out of big fad wads of real bills.

Read about the challenges of making words out of money in Behind the Work.

Credits

Date
Aug 16, 2012
Client:
New York Lottery
Brand:
New York Lottery
Agency:
DDB-New York
Chief Creative Officer:
Matt Eastwood
Executive Creative Director:
Menno Kluin
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Associate Creative Director:
Colin Lapin
Associate Creative Director:
Tony Bartolucci
Copywriter:
Jeff Scardino
Designer/Typographer:
Craig Ward
Designer/Typographer:
Juan Carlos Pagan
Photographer:
Bill Wadman
Assistant Designer:
Niral Parekh
Assistant Typographer:
Rodrigo DeCastro
Retoucher:
John Cason
Art Buyer:
Jane Piampiano
Producer:
Julie Evcimen
Director/Editor:
Alec Helm
Music:
Justin Tricomi

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Project Type