Your Beard is Our Trade

Published On
Jan 12, 2022


Circus Maximus helped Gillette embark on a paradigm shift away from their core of shaving to launch a new brand entirely dedicated to beard care, that leveraged their heritage but delivered what the modern, beard-wearing man needs. King C. Gillette was born. We developed content around the insight that while guys are growing beards, they don't feel confident or know how to maintain them. We developed a robust organic social presence, as well as a flight of over 100 paid social assets. We also created a digital content series with influencer barbers that spoke to a variety of different facial hair textures and types, making sure that every guy could resonate with the King C. Gillette lineup.




Jan 12, 2022
Agency :
Circus Maximus
Creative Director :
Christiana Guzman
Director :
Matt Morgan
Production Company :
Yacht Club Films
Producer :
Joe DePasquale

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