Watch a Year in the Life of Bud Light's NFL Team Cans

Music Video-Style Spot Explores Game Day Traditions

Published On
Sep 06, 2016

Editor's Pick

Bud Light enlisted music video director Mark Romanek (Beyonce's "Sandcastles," Taylor Swift's "Shake It Off,") to direct a spot promoting its team-specific cans, featuring real NFL fans and former stars Bo Jackson, Justin Tuck and Tim Couch.

The spot, by Wieden & Kennedy New York, breaks this week on the opening night of NFL season, and indeed has the look and feel of a music video, as it takes the viewer through a year in the life of the newly redesigned cans, with fans from different teams competing and celebrating throughout the seasons, from playoffs to Thanksgiving beer-can turkey. The ad showcases different teams' game day traditions and, by packing so much in, is sure to appeal to legions of local fans.


Sep 06, 2016
Brand :
Bud Light
Client :
Bud Light
Client Contact :
Alex Lambrecht
Executive Creative Director :
Karl Lieberman
Executive Creative Director :
Colleen DeCourcy
Creative Director :
Stuart Jennings
Creative Director :
Gary Van Dzura
Art Director :
Grant Mason
Project Manager :
Vimal Patel
Head of Content Production :
Nick Setounski
Producer :
Temma Shoaf
Producer Assistant :
Jordan Leinen
Strategist :
Nick Docherty
Strategist :
Brian Ritter
Account Team :
Brandon Pracht
Account Team :
Alex Scaros
Account Team :
Carina Polini
Business Affairs :
Patrick O'Donoghue
Business Affairs :
Carolina Hernandez
Associate Media Director :
Justin Lam
Production Company :
Director :
Mark Romanek
Executive Producer :
SueEllen Clair
Head of Production :
Kerry Haynie
Producer :
Thomas Martin
Director, Photography :
Larkin Seiple
Editorial Company :
Editor :
Paul Martinez
Post Producer :
Gavin Carroll
Post Executive Producer :
Sila Soyer
Editorial Assistant :
Laurel Smoliar
Visual Effects Company :
Executive Producer :
Camila De Biaggi
Producer :
Niki DiCesare
Producer :
Dorian Douglass
Visual Effects Supervisor :
Aleks Sasha Djordjevic
Lead Flame Artist :
Seif Boutella
Compositor :
Elijah Lamond
Compositor :
David Anger
Compositor :
Mazyar Sharifian
Telecine Company :
Company 3
Colorist :
Tom Poole
Mix Company :
Sonic Union
Mix/Sound Design :
Steve Rosen
Music Company :
Search Party Music
Song :
Your Can's Year
Artist :
Animation Company :
Senior Producer :
Michele Carmen
Motion Graphics :
Dustin Bailey
Post Production Assistant :
Zoe Filutowski
Mix Company :
Brand New School
Art Director :
Jeffrey Welk
Design :
Jeffrey Welk
Design :
Tom Alex Buch
Design :
Claire Kho
Design :
I-Ting Lee
Animation :
Olle Engstrom
Animation :
Marc Boutges
Animation :
Preston Brown
Animation :
Jim Forster
Managing Partner :
Devin Brook
Head of Production :
Julie Shevach
Producer :
Johnna MacArthur
Copywriter :
Howard Finkelstein
Agency :
Wieden & Kennedy - New York

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