Watch a Year in the Life of Bud Light's NFL Team Cans
Music Video-Style Spot Explores Game Day Traditions
Editor's Pick
Bud Light enlisted music video director Mark Romanek (Beyonce's "Sandcastles," Taylor Swift's "Shake It Off,") to direct a spot promoting its team-specific cans, featuring real NFL fans and former stars Bo Jackson, Justin Tuck and Tim Couch.
The spot, by Wieden & Kennedy New York, breaks this week on the opening night of NFL season, and indeed has the look and feel of a music video, as it takes the viewer through a year in the life of the newly redesigned cans, with fans from different teams competing and celebrating throughout the seasons, from playoffs to Thanksgiving beer-can turkey. The ad showcases different teams' game day traditions and, by packing so much in, is sure to appeal to legions of local fans.
Credits
- Date
- Sep 06, 2016
- Brand :
- Bud Light
- Client :
- Bud Light
- Client Contact :
- Alex Lambrecht
- Executive Creative Director :
- Karl Lieberman
- Executive Creative Director :
- Colleen DeCourcy
- Creative Director :
- Stuart Jennings
- Creative Director :
- Gary Van Dzura
- Art Director :
- Grant Mason
- Project Manager :
- Vimal Patel
- Head of Content Production :
- Nick Setounski
- Producer :
- Temma Shoaf
- Producer Assistant :
- Jordan Leinen
- Strategist :
- Nick Docherty
- Strategist :
- Brian Ritter
- Account Team :
- Brandon Pracht
- Account Team :
- Alex Scaros
- Account Team :
- Carina Polini
- Business Affairs :
- Patrick O'Donoghue
- Business Affairs :
- Carolina Hernandez
- Associate Media Director :
- Justin Lam
- Production Company :
- Anonymous
- Director :
- Mark Romanek
- Executive Producer :
- SueEllen Clair
- Head of Production :
- Kerry Haynie
- Producer :
- Thomas Martin
- Director, Photography :
- Larkin Seiple
- Editorial Company :
- ARCADE
- Editor :
- Paul Martinez
- Post Producer :
- Gavin Carroll
- Post Executive Producer :
- Sila Soyer
- Editorial Assistant :
- Laurel Smoliar
- Visual Effects Company :
- MPC
- Executive Producer :
- Camila De Biaggi
- Producer :
- Niki DiCesare
- Producer :
- Dorian Douglass
- Visual Effects Supervisor :
- Aleks Sasha Djordjevic
- Lead Flame Artist :
- Seif Boutella
- Compositor :
- Elijah Lamond
- Compositor :
- David Anger
- Compositor :
- Mazyar Sharifian
- Telecine Company :
- Company 3
- Colorist :
- Tom Poole
- Mix Company :
- Sonic Union
- Mix/Sound Design :
- Steve Rosen
- Music Company :
- Search Party Music
- Song :
- Your Can's Year
- Artist :
- Flowdan
- Animation Company :
- Joint
- Senior Producer :
- Michele Carmen
- Motion Graphics :
- Dustin Bailey
- Post Production Assistant :
- Zoe Filutowski
- Mix Company :
- Brand New School
- Art Director :
- Jeffrey Welk
- Design :
- Jeffrey Welk
- Design :
- Tom Alex Buch
- Design :
- Claire Kho
- Design :
- I-Ting Lee
- Animation :
- Olle Engstrom
- Animation :
- Marc Boutges
- Animation :
- Preston Brown
- Animation :
- Jim Forster
- Managing Partner :
- Devin Brook
- Head of Production :
- Julie Shevach
- Producer :
- Johnna MacArthur
- Copywriter :
- Howard Finkelstein
- Agency :
- Wieden & Kennedy - New York
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