Canadian Club : Your Mom Wasn't Your Dads First

To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity.  Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds

Published On
Nov 16, 2007

Editor's Pick

To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity.  Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds consumers that their dads were once cool and, you guessed it, they also drank Canadian Club.  Many of the photos included were submitted by Beam Global employees, one of which even features Dan Tullio, Canadian Club's global brand ambassador. The campaign will be launched with print, radio, out-of-home and viral support.