Canadian Club : Your Mom Wasn't Your Dads First
To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity. Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds
Published On
Nov 16, 2007
Editor's Pick
To commemorate Canadian Club's 150th anniversary in 2008, Energy BBDO created a multifaceted effort championing old-time masculinity. Featuring candid photographs of men from the '60s and '70s, Canadian Club reminds consumers that their dads were once cool and, you guessed it, they also drank Canadian Club. Many of the photos included were submitted by Beam Global employees, one of which even features Dan Tullio, Canadian Club's global brand ambassador. The campaign will be launched with print, radio, out-of-home and viral support.
Credits
- Date
- Nov 16, 2007
- Client :
- Canadian Club Whiskey
- Agency :
- Energy BBDO
- Chief Creative Officer :
- Marty Orzio
- Creative Director :
- Derek Sherman
- Creative Director :
- Jason Stanfield
- Copywriter :
- Derek Sherman
- Art Director :
- Jason Stanfield
- Designer :
- Steve Denekas
- Designer :
- Jason Hardy
- Art Buyer :
- Liz Miller-Gershfeld
- Assistant Art Buyer :
- Jackie VanWinkle
- Print Producer :
- Linda Dos Santos
- Photographer :
- Robert Whitman
- Brand :
- Canadian Club
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Industry
Project Type