Londoners were treated to a bright, pun-tastic campaign supporting the North London launch of Morrisons.com home delivery service this morning.

DLKW Lowe's OOH campaign splashes food products into the names of seven well-known London neighborhoods - Mornington Cressent, White Chapple, and so on - to remind people that the large U.K. supermarket chain is now dropping off the goods to customers in North London. It's the latest in a line of campaigns for a brand that appreciates a good bit of wordplay. The campaign also includes witty takes on Piccadilly Circus, and Tottenham.