The Weather Channel : Your

Weather forecasting gets personal.

Published On
May 01, 2012

Editor's Pick

The Weather Channel is relaunching as a more personalized experience for users, integrating social media into the site and customizing the site for their own locations and behaviors.

When users log onto via Facebook, or when they enter your name and zip code on the site, the traditional blue Weather Channel logo evolves to become their own name (eg. 'Mike's Weather'). The site allows them to create five personal tabs for regular weather updates.

The relaunch is backed by a humorous campaign via BBH New York. As well as a TV ad showing Noah getting his personalized forecast (shown here), it includes a Twitter-related online push in which The Weather Channel will tweet 20 celebrities their personalized weather forecasts highlighting a meteorologist that is dressed to resemble the celebrity's twitter photo. The meteorologist 'doppelganger' will deliver an accurate custom-tailored forecast for May 2, 2012, based on the city the celebrity lives in.


May 02, 2012
Brand :
The Weather Channel
Client :
The Weather Channel
Agency :
BBH-New York
Chief Creative Officer :
John Patroulis
Executive Creative Director/Production :
Ari Weiss
Copywriter :
Brandon Davis
Art Director :
Aaron Adler
Head of Broadcast Production :
Lisa Setten
Senior Producer :
Katherine Cheng
Director :
Guy Shelmerdine
Production Company :
Editor :
Dave Koza
Editorial :
Mackenzie Cutler
Sound Mixer :
Sam Shaffer
Colorist :
Adam Scott
Visual Effects :
Phil Crow
Visual Effects :
The Mill - LA
Mixer :
Tom Jucarone
Mixer :
Scott Persson
Mixer :
Sound Lounge

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