GoDaddy releases one of its two Big Game ads early -- and instead of hot babes, focuses on ideas, instead. The spot, out of Deutsch NY, features a plethora of people who all have a "big idea," and are convinced nobody else does. However, the one who goes ahead and registers his on GoDaddy.com ultimately wins out.
GoDaddy has a second ad planned for the game. That one will star GoDaddy regular Danica Patrick as well as model Bar Refaeli. The company has not decided whether to release the second commercial before the Super Bowl or let viewers see it for the first time during the game. See who else is buying what this Super Bowl in AdAge's coverage.