Sonos wants consumers to know they don't deserve crappy speakers, shared dirty earbuds or jerry-rigged speaker systems -- the listening community can do better. To that end, the Santa Barbara, Calif.-based seller of sound systems is debuting a new campaign, "You're Better Than This," which will begin Sept. 1. Created with 72andSunny, which also worked on Sonos' most recent holiday push, the new global effort includes TV, digital and out-of-home advertising.
A 60-second video begins with a clip from "I Love You, Man," the comedy starring Paul Rudd and Rashida Jones, as both actors strain to listen to tiny speakers. The video moves on to other terrible listening situations, like a speaker made of Solo cups, and a sound system hooked up to a roaming vacuum.
"There's a huge gap between how people feel about music and how they experience it at home," said Joy Howard, who joined the 14-year-old brand as chief marketing officer last year, in a statement. "We're using the weight of our brand and our unique position in the industry to create a better future for music."
Sonos, which hit nearly $1 billion in sales last year, according to reports, has been on a tear recently to expand its reach. On Tuesday, the company announced new partnerships withSpotify and Amazon; the news follows a collaboration with Apple Music earlier this year. The Amazon effort will allow Alexa to control Sonos speakers.
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