Dell : Yours Is Here

On behalf of Dell's new Inspiron line, which offers eight colors of notebook and what are billed as "hi-def wide screen" and "long-range wireless" features, a multimedia campaign from Mother/New York includ

Published On
Aug 03, 2007

Editor's Pick

On behalf of Dell's new Inspiron line, which offers eight colors of notebook and what are billed as "hi-def wide screen" and "long-range wireless" features, a multimedia campaign from Mother/New York includes print and OOH that sports among its characters both a Republican and a Democrat. It looks sort of like nonpartisan Twister, but Dell VP-consumer marketing Zita Cassizzi says it's about making "technology easy to understand and use."

Credits

Date
Aug 03, 2007
Client:
Dell
Agency:
Mother-New York
Creative Director:
Linus Karlsson
Creative Director:
Paul Malmstrom
Art Director:
Bill Moulton
Copywriter:
Dave Clark
Copywriter:
Todd Lamb
Producer:
Helen O'Neill
Photographer:
R. Jerome Ferraro
Brand:
Dell

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Project Type