Dell : Yours Is Here
On behalf of Dell's new Inspiron line, which offers eight colors of notebook and what are billed as "hi-def wide screen" and "long-range wireless" features, a multimedia campaign from Mother/New York includ
Published On
Aug 03, 2007
Editor's Pick
On behalf of Dell's new Inspiron line, which offers eight colors of notebook and what are billed as "hi-def wide screen" and "long-range wireless" features, a multimedia campaign from Mother/New York includes print and OOH that sports among its characters both a Republican and a Democrat. It looks sort of like nonpartisan Twister, but Dell VP-consumer marketing Zita Cassizzi says it's about making "technology easy to understand and use."
Credits
- Date
- Aug 03, 2007
- Client:
- Dell
- Agency:
- Mother-New York
- Creative Director:
- Linus Karlsson
- Creative Director:
- Paul Malmstrom
- Art Director:
- Bill Moulton
- Copywriter:
- Dave Clark
- Copywriter:
- Todd Lamb
- Producer:
- Helen O'Neill
- Photographer:
- R. Jerome Ferraro
- Brand:
- Dell
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