Barnardo's : Youtique

FCUK brings fashion tips and shopping into one experience.

Published On
Sep 28, 2010

Editor's Pick

Clothing retailer FCUK tapped Poke London to create Youtique, a direct sales channel on Youtube featuring stylist Louise Roe. Roe doles out fashion tips in annotated videos that allow consumers to directly purchase the featured items through contextual links to the frenchconnection.com website, providing for a streamlined user experience.