Watch as YouTube's Video Ads Save the Day for Homer Simpson

Campaign out of Camp & King Uses Old 'Simpsons' Footage

Published On
Dec 17, 2015

Editor's Pick

In this new campaign out of Camp & King, the classic "Mr. Plow" episode of "The Simpsons" gets an updated twist.

In the original "Mr. Plow," which first aired on Nov. 19, 1992, Homer buys a snow plow; Lisa suggests he buy time on local TV and the business takes off. This time around, Lisa helps her dad promote Mr. Plow on YouTube -- and thanks to a mix of old and new animation, we see just how easy it is for a budding entrepreneur like Homer to channel the power of video advertising.

Camp & King and YouTube worked with Gracie Films and Twentieth Century Fox Consumer Products to create the ad.

"YouTube and Google have long been committed to supporting small business and helping them, and their communities, get discovered," said Jamie King, a Camp & King founder, in a statement. "We thought it would be fun to tap a small business from 'The Simpsons' to celebrate this commitment."

Credits

Date
Dec 17, 2015
Brand:
Youtube for Business
Client:
Youtube for Business
Agency:
Camp & King
Chief Executive Offier:
Jamie King
Chief Creative Officer:
Roger Camp
Creative Director:
Rikesh Lal
Associate Creative Director:
Justin Hargraves
Copywriter:
Mary Hernandez
Visual Effects:
Zach Corzine
Brand Director:
Emily Dillow
Brand Manager:
Kelsey Towbis
Brand Manager:
Grace Lazarus
Director, Content Production:
Stacy McClain
Content Producer:
David Verhoef
Content Producer:
Vince Genovese
Talent/Property Negotiation:
Vanessa Bendetti
Business Affairs:
Tricia Krasneski
Post Production:
Misfit
Executive Producer:
Jim Vaughan
Editor:
Matt ODonell
Assistant Editor:
Marissa Rosado
Audio Post:
M Squared
Sound Engineer:
Mark Pitchford
Sound Engineer:
Phil Lantz

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Project Type