In this new campaign out of Camp & King, the classic "Mr. Plow" episode of "The Simpsons" gets an updated twist.
In the original "Mr. Plow," which first aired on Nov. 19, 1992, Homer buys a snow plow; Lisa suggests he buy time on local TV and the business takes off. This time around, Lisa helps her dad promote Mr. Plow on YouTube -- and thanks to a mix of old and new animation, we see just how easy it is for a budding entrepreneur like Homer to channel the power of video advertising.
Camp & King and YouTube worked with Gracie Films and Twentieth Century Fox Consumer Products to create the ad.
"YouTube and Google have long been committed to supporting small business and helping them, and their communities, get discovered," said Jamie King, a Camp & King founder, in a statement. "We thought it would be fun to tap a small business from 'The Simpsons' to celebrate this commitment."