Zag Bank : Auto Tune

Site Lets You Pick Your Musicians, Select Your Audio and More

Published On
Jul 28, 2015

Editor's Pick

Crowdsourcing jingles isn't a new idea (U.K. retailer Waitrose recently did it for a festive campaign), but Canadian bank Zag has built a pretty cool site to help you compete to record one for its upcoming launch campaign. The site, built by Toronto's Jam3, lets entrants pick their lead musicians, backup instruments and a range of other audio components to create their jingle. The winner will receive $10,000 as well as having their jingle appear as the official tune for the bank's advertising.

To drive people to the site, agency lg2 created a series of comedic web videos directed by Steam Films' Matt Atkinson featuring scenes of failed musical auditions (there's a guy who can only sing in auto tune, an endlessly operatic singer, a comedy drummer as well a hilariously earnest spoken word poet.) All of them sneak in a teensy bit of brand information, among the dry humor.

Credits

Date
Jul 28, 2015
Brand:
Zag Bank
Client:
Zag Bank
Agency:
lg2
Creative Director:
Chris Hirsch
Creative Director:
Nellie Kim
Writer:
Chris Hirsch
Art Director:
Nellie Kim
Digital Production Company:
Jam3
Audio Producer:
Dinahmoe
Video Production Company:
Steam Films
Director:
Matt Atkinson
Editor:
Melanie Hider

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Project Type