Miracle Whip : Zingr

Published On
May 13, 2009

Editor's Pick

To market Miracle Whip to a younger demographic, AKQA, San Franscisco created Zingr, a branded browser plug-in that allows users to share their comments on web content with Facebook friends. Users download the plug-in from the Miracle Whip Facebook page or MiracleWhip.com, which AKQA also redesigned,and their comments, aka Zings, on web pages are sent as notifications to their network.

Credits

Date
May 13, 2009
Client:
Kraft
Agency:
AKQA
Group Creative Director:
Bob Pullum
Associate Designer:
Todd Grinham
Associate Designer:
Josh Gross
Copywriter:
Ellen Karas
Copywriter:
Stephanie Kodeck
Interaction Designer:
Dan Linsky
Associate Creative Director:
Dan Ligon
Senior Project Manager:
Matt Boncek
Management Supervisor:
Saren Sakurai
Technical Manager:
Andrew Owen
Software Engineer:
Sanjay Gulati
Brand:
Miracle Whip

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Project Type