Campaign by BBDO Shanghai running in China demonstrated how product keeps food fresh
Jun 16, 2021
Ziploc has been demonstrating to Chinese consumers how it keeps food fresh with its signature seal by turning out-of-home light boxes into giant food baggies.
The campaign for the home storage brand ran in April across OOH and subway advertising in China. Agency BBDO Shanghai created mini vegetable patches. One light box featured carrots growing in real soil, another contained an orange tree and a third featured real honey combs.