Ziploc grew a mini vegetable patch in a giant bag

Campaign by BBDO Shanghai running in China demonstrated how product keeps food fresh

Published On
Jun 16, 2021

Editor's Pick

Ziploc has been demonstrating to Chinese consumers how it keeps food fresh with its signature seal by turning out-of-home light boxes into giant food baggies.

The campaign for the home storage brand ran in April across OOH and subway advertising in China. Agency BBDO Shanghai created mini vegetable patches. One light box featured carrots growing in real soil, another contained an orange tree and a third featured real honey combs.

Ziploc OOH - Honey

Ziploc OOH - Oranges

Ziploc OOH - PR

Credits

Date
Jun 16, 2021
Client :
Ziploc
Agency :
BBDO-Shanghai
Chairman and Chief Creative Officer :
Wai Foong Leong
Writer and Chief Creative Officer :
Aricio Fortes
Art Director and Creative Director :
Cesar Farah
Executive Creative Director :
Kevin Jin
COO BBDO Greater China, CSO BBDO Shanghai :
Hans Lopez-Vito
Managing Director :
Kien Lin
Executive Director :
Darryl Juinio
Account Leader :
Rebecca Cui
Agency Producer :
Jin Jin
Agency Producer :
Grace Wee
Art Assistant :
Alice LV
Photographer :
Bing Ying
VP Group Account Director Energy BBDO Chicago :
Cara Christman
Executive Director Global Marketing Home Storage :
Tom Tsatsaronis
Head of Marketing Greater China :
Carla Tovar
Marketing Director :
Cynthia Huang
Marketing Manager :
Plata Zhang
Media Company :
OMG
Group Business Director :
Julian Fang
Media Leader :
David Tang
Media Leader :
Darren Lu
Production Company :
Shanghai Jiashi Display Co., Ltd.

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