Ziploc grew a mini vegetable patch in a giant bag
Campaign by BBDO Shanghai running in China demonstrated how product keeps food fresh
By
Alexandra Jardine
Published On
Jun 16, 2021
Editor's Pick
Ziploc has been demonstrating to Chinese consumers how it keeps food fresh with its signature seal by turning out-of-home light boxes into giant food baggies.
The campaign for the home storage brand ran in April across OOH and subway advertising in China. Agency BBDO Shanghai created mini vegetable patches. One light box featured carrots growing in real soil, another contained an orange tree and a third featured real honey combs.
Credits
- Date
- Jun 16, 2021
- Client :
- Ziploc
- Agency :
- BBDO-Shanghai
- Chairman and Chief Creative Officer :
- Wai Foong Leong
- Writer and Chief Creative Officer :
- Aricio Fortes
- Art Director and Creative Director :
- Cesar Farah
- Executive Creative Director :
- Kevin Jin
- COO BBDO Greater China, CSO BBDO Shanghai :
- Hans Lopez-Vito
- Managing Director :
- Kien Lin
- Executive Director :
- Darryl Juinio
- Account Leader :
- Rebecca Cui
- Agency Producer :
- Jin Jin
- Agency Producer :
- Grace Wee
- Art Assistant :
- Alice LV
- Photographer :
- Bing Ying
- VP Group Account Director Energy BBDO Chicago :
- Cara Christman
- Executive Director Global Marketing Home Storage :
- Tom Tsatsaronis
- Head of Marketing Greater China :
- Carla Tovar
- Marketing Director :
- Cynthia Huang
- Marketing Manager :
- Plata Zhang
- Media Company :
- OMG
- Group Business Director :
- Julian Fang
- Media Leader :
- David Tang
- Media Leader :
- Darren Lu
- Production Company :
- Shanghai Jiashi Display Co., Ltd.
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