A One-Year-Old Girl Runs for President in YMCA's Latest Campaign
One-Year-Old Zoe Is Candidate for 2064
Editor's Pick
As election fever heats up in the U.S., all eyes are on Hillary Clinton as a potential first female candidate. But a new campaign for the YMCA is more focused on a future woman leader, who's currently a one year-old baby.
The ad puts the spotlight on Zoe, age one, making the point that she could be president in 2064, given the right nurturing as she grows up. The campaign, by Droga5 (which also happens to work on Clinton's campaign) highlights the potential in all kids to change the world if they're supported throughout childhood and their teen years. It emphasizes that Zoe represents the potential of every child, something the Y attempts to foster every day through its programs. There's also a website where you can register your support for Zoe's presidential bid in 2064 by donating to the Y.
The campaign is the second phase of the Y's "For a Better Us" campaign and follows the launch of Droga5's first work for the Y last month, a series of gritty spots showing how the Y has the power to transform deprived American communities.
Read more about the campaign on Adage.com.
Credits
- Date
- Feb 25, 2016
- Brand :
- YMCA
- Client :
- YMCA
- Agency :
- Droga5-New York
- Production Company :
- Community Films
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director/Production :
- Kevin Brady
- Creative Director :
- Casey Rand
- Creative Director :
- Karen Land Short
- Junior Copywriter :
- Gabe Sherman
- Junior Art Director :
- Gage Young
- Associate Design Director :
- Cynthia Ratsabouth
- Designer :
- Jen Lally
- Designer :
- Kathryn Berlinsky
- Experience Designer :
- Hiye Shin
- Junior Designer :
- Hena Seo
- Chief Creative Officer :
- SallyAnn Dale
- Head of Broadcast Production :
- Ben Davies
- Senior Producer :
- Jennifer McKenzie
- Associate Broadcast Producer :
- Jenna Alchin
- Associate Broadcast Producer :
- Jamil McGinnis
- Head of Interactive Production :
- Niklas Lindstrom
- Director, Technology :
- Andy Prondak
- Executive Interactive Producer :
- Jenn Mann
- Senior Technology Lead :
- Joachim Do
- Quality Assurance :
- Yadira Isaac
- Lead Developer :
- Jim Alexander
- Head of Art Production :
- Cliff Lewis
- Junior Art Producer :
- Nichole Katsikas
- Associate Media Producer :
- Bethany Lyons
- Print Producer :
- Rose Mahan
- Photographer :
- Paul McGeiver
- Associate Photographer :
- Robert Ohman
- Head of Print Services :
- Rob Lugo
- Creative Studio Coordinator :
- Virginia Vargas
- Retouching Studio Manager :
- Michelle Leedy
- Retouching :
- Michael Mockler
- Global Chief Strategy Officer :
- Jonny Bauer
- Head of Strategy :
- Chet Gulland
- Director, Strategy :
- Elaine Purcell
- Head of Data Strategy :
- Andrew Tully
- Senior Data Strategist :
- Eric Raicovich
- Senior Data Strategist :
- Brad Mumbrue
- Group Account Director :
- Matt Ahumada
- Account Director :
- Amanda Chandler
- Account Manager :
- Sara Fletcher
- Project Manager :
- Rayna Lucier
- President/Chief Executive Offier :
- Kevin Washington
- Executive Vice President, Chief Strategy/Advancement Officer :
- Kate Coleman
- Vice President, Marketing Communications :
- Donna Bembenek
- Senior Director, External Relations :
- Ryu Mizuno
- Director :
- Matt Smukler
- Executive Producer :
- Carl Swan
- Executive Producer :
- Lizzie Schwartz
- Head of Production :
- Chris Spanos
- Producer :
- Nick Shandra
- Editorial :
- Beast NY
- Editor :
- Jim Ulbrich
- Post Producer :
- Sheena Wagaman
- Post Producer :
- Melati Pohan
- Post Production :
- Gryphyn
- Flame Artist :
- Scott Bravo
- Color :
- Company 3
- Colorist :
- Damien Pelphrey
- Producer :
- Katie Andrews
- Music :
- Score A Score
- Composer :
- Joshua Johnson
- Composer :
- Robert Casal
- Sound Director :
- Sonic Union
- Mixer :
- Fernando Ascani
- Development :
- BausCode
Need a credit fix? Contact the Creativity Editors
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