As election fever heats up in the U.S., all eyes are on Hillary Clinton as a potential first female candidate. But a new campaign for the YMCA is more focused on a future woman leader, who's currently a one year-old baby.
The ad puts the spotlight on Zoe, age one, making the point that she could be president in 2064, given the right nurturing as she grows up. The campaign, by Droga5 (which also happens to work on Clinton's campaign) highlights the potential in all kids to change the world if they're supported throughout childhood and their teen years. It emphasizes that Zoe represents the potential of every child, something the Y attempts to foster every day through its programs. There's also a website where you can register your support for Zoe's presidential bid in 2064 by donating to the Y.
The campaign is the second phase of the Y's "For a Better Us" campaign and follows the launch of Droga5's first work for the Y last month, a series of gritty spots showing how the Y has the power to transform deprived American communities.
Read more about the campaign on Adage.com.