In what may be the smartest and most delightful movie marketing move since "The Simpsons" took over 7-Eleven, Ben Stiller and Owen Wilson reprised their roles as Derek Zoolander and Hansel McDonald on the Valentino runway at Paris Fashion Week earlier today to promote the upcoming sequel to the 2001 comedy "Zoolander."
During the finale, the faux male models swaggered down the runway following the expected catwalkers, flashing Blue Steel and perhaps a little bit of Magnum. (We're quite impressed by the show's female models, who were able to maintain poker faces throughout.) The audience, as can be expected, was delighted, and videos and photos from the event were posted all over social media.
Paramount also tweeted the stunt, with the announcement that the "Zoolander" sequel will be released on Feb.12, 2016.