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Digital video continues to gobble up a larger and larger share of marketers’ media spend and eat into traditional TV budgets—with the trend projected to only accelerate. With that spending increase, a sizeable majority of advertisers believe that, as with TV, context in digital video matters; they are now focusing more intensely than ever on contextual targeting when placing ads on digital platforms. A new study from Ad Age and ZEFR reveals what the market thinks about contextual targeting. Sponsored by ZEFR.

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