Gen Z and the Future: A Mixed Outlook

Generation Z has mixed feelings about the future and what it holds, according to a recent survey by Student Affinity Network UNiDAYS. Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation. Sponsored by UNiDAYS.

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