The Marketer's Guide to OTT

Over-the-top television is growing rapidly as traditional TV falls victim to increasing numbers of cord-cutters, cord-nevers and cord-shavers. With viewers watching on laptops, tablets and smartphones and via game consoles and other attached devices such as Apple TV and Roku, this form of connected TV is catching on quickly—giving marketers new opportunities to pinpoint specific audiences for select brand messaging. Here’s what you need to know to take advantage of OTT. Sponsored by Sling TV powered by DISH Media Sales.

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