Mobile Fact Pack

U.S. adults spend almost a full hour longer a day accessing digital media on mobile than on desktop. And the largest social networks—Facebook, LinkedIn, Instagram, Twitter and Pinterest—get the overwhelming number of their visitors from mobile. Mobile’s share of U.S. internet advertising was 36% last year, will be 42% this year and will cross the 50% threshold by 2018. This Mobile Fact Pack puts ad spending trends, consumer behavior, app usage, industry market share and top mobile agencies all in one handy guide to help you navigate the best mobile strategy for your brands.

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