Programmatic: Tapping the Boom in Digital Audio

In this age of mobility, the intensifying interest around audio is being driven by a simple fact: Consumers love digital audio. And marketers are taking notice. As the new Ad Age survey with The Trade Desk discovered, smart marketers are using programmatic technology to take advantage of this rapidly growing area.

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How likely are you to add audio to your media mix?

What % of your ad budget is allocated towards digital?

What % of that digital ad budget will you use to buy audio programmatically in 2017?