Agency Family Trees 2009

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Read Report Methodology; About the Agency Family Trees
More data here: Rankings and Analysis from Agency Report 2009.
This database was last updated April 27, 2009.
Here's the Agency Family Trees 2010 database, updated April 26, 2010.
Click here to view Agency Family Trees 2008, released May 5, 2008.
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World revenue rank shown at right. Agencies listed by network. Click plus sign to expand.

Alliance Data Systems (Epsilon)

Worldwide revenue $491.0 million

  • Revenue ($ in millions)20082007% chg
    Employees20082007% chg
    Offices20082007% chg
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Alliance Data Systems provides database, direct-marketing and payment-transaction services. It offers customer loyalty programs, database marketing services, marketing strategy consulting, analytics and creative services, e-mail marketing and private-label retail credit card programs. Epsilon is Alliance Data's marketing-services unit

    Alliance Data was formed from the 1996 merger of two entities acquired by private-equity firm Welsh, Carson, Anderson & Stowe: J.C. Penney Co.'s transaction services business (BSI Business Services) and Limited Brands' credit-card bank (World Financial Network National Bank). Alliance Data went public in June 2001.

    In May 2007, Alliance Data agreed to be bought by private-equity firm Blackstone Group for $7.8 billion, including assumption of debt. In the wake of the credit crunch and upheaval in financial markets, Alliance Data Systems Corp. and Blackstone April 18, 2008, terminated the deal after battling over Blackstone's obligations in the deal.

    Alliance Data reported 2008 worldwide revenue of $2.025 billion and ended the year with 7,400 employees.

    Alliance Data's ranking among agency companies is based on revenue of Epsilon, its marketing-services unit; employee and office figures shown also are for Epsilon.

    Epsilon has three divisions: [email protected], its direct-marketing and digital agency; Marketing Technology; and Epsilon Data.

    Alliance Data bought Epsilon for $314.5 million in October 2004, and it's expanded Epsilon through acquisitions. Epsilon services include Abacus, a provider of data, data management and analytical services for retailers and catalogs acquired from DoubleClick in February 2007 for $439.3 million.

    Epsilon launched [email protected] in March 2008 as a rebranding of Epsilon's direct-marketing and digital agency services. [email protected] offers creative design, direct-mail production, e-mail marketing, web development and search-engine optimization. [email protected] bundles Epsilon's direct-marketing agency services along with services acquired through acquisitions (including Bigfoot Interactive in 2005, digital creative specialist Big Designs in 2006 and DoubleClick Email Solutions in 2006).

    Top executive: Ed Heffernan, pres & CEO-Alliance Data; Bryan Kennedy, pres & CEO-Epsilon
    Headquarters: Alliance Data Systems (Epsilon)/17655 Waterview Pkwy., Dallas, Texas 75252/Phone: (972) 348-5100/Fax: (972) 348-5100

Aegis Group*



Aspen Marketing Services

Bartle Bogle Hegarty*

Carlson Marketing*

Cheil Worldwide

Chime Communications

Clemenger Group

Commarco Holding

Cossette Communication Group



D.L. Ryan Cos. (Ryan Partnership)





George P. Johnson Co.

Grupo ABC (ABC Group)

Hakuhodo DY Holdings*

Harte-Hanks Direct


IBM Corp. (IBM Interactive)*


Interpublic Group of Cos.

inVentiv Health (inVentiv Communications)

LBi International

M&C Saatchi

Marketing Store

MDC Partners

Media Consulta

Media Square


Microsoft Corp.

Mosaic Sales Solutions

Omnicom Group

Photon Group*

Publicis Groupe

Richards Group



Sapient Corp. (Sapient Interactive)

Serviceplan Agenturgruppe

STW Group

TMP Worldwide (Veronis Suhler Stevenson)

Tokyu Agency

Wieden & Kennedy*