Agency Family Trees 2011

World revenue rank shown at right. Agencies listed by network. Click plus sign to expand.

Aegis Group [This record free to all users]

Worldwide revenue $2.26 billion

  • Revenue ($ in millions)20102009% chg
    Ticker: LON:AGS (LSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Publicly traded Aegis Group is a U.K.-based holding company with two segments: Aegis Media, its media-agency operation, and Synovate, its market-research unit.

    The company on June 6, 2011, disclosed the potential sale of its Synovate business to Ipsos, a market-research firm based in Paris. Aegis said: "In response to recent speculation, the board of Aegis Group plc confirms that it is in discussions with Ipsos in relation to a potential transaction regarding its market research business Synovate. There can be no certainty that any agreement will be reached."

    In a June 6, 2011, statement, Ipsos said: "The board of Ipsos decided to approve the steps taken by the company’s management to open discussions with the board of Aegis to gauge the circumstances in which Aegis might sell Synovate--the market research arm of Aegis--to Ipsos. At present it is not possible to predict whether these negotiations will be completed successfully or not. From Ipsos' point of view, these discussions demonstrate its willingness to bring together, in one team and under the Ipsos banner, a combined team of research experts and powerful operational resources, allowing the company to pursue its strategy of profitable growth as it has done over the past decade."

    Aegis Group said its Aegis Media operation generated 32% of 2010 revenue from digital, up from 31% in 2009 and 29% in 2008.

    Jerry Buhlmann in May 2010 became CEO of Aegis Group. He had been CEO of Aegis Media since June 2008.

    Aegis in November 2010 acquired Mitchell Communication Group, a marketing-communications group based in Melbourne and operating across Australia and in Singapore. Mitchell's services include media planning and buying, strategy, digital media and marketing, branded entertainment, public relations, brand experience, sponsorship, sports-ground marketing, direct marketing and corporate social responsibility.

    Revenue shown for Mitchell is estimated pro-forma revenue under U.K. accounting rules. Mitchell reported revenue of U.S. $231.2 million (Australian $262.0 million) in the year ended June 2010, up from U.S. $169.1 million (Australian $226.1 million) in the year ended June 2009, as measured under Australian accounting rules.

    Aegis Group's largest shareholder is Vincent Bollore, who as of March 2011 owned 26.5% of Aegis Group. Bollore is chairman of French ad firm Havas as well as a major Havas shareholder, and Bollore has tried unsuccessfully in recent years to get his representatives on the Aegis board. Aegis Chairman John Napier in March 2010 confirmed that Aegis was not in talks with French rival Havas. Napier said the "love affair" Bollore once promised between the two companies had been played out only in the newspapers. Napier said: "I haven't even had my hand held yet, let alone anything else. I'm getting rather disappointed."

    Top executive: John Napier, chmn-Aegis Group; Jerry Buhlmann, CEO-Aegis Group & Aegis Media; Robert Philpott, CEO-Synovate
    Headquarters: Aegis Group/180 Great Portland St., London, W1W 5QZ/Phone: 44-20-7070-7700/Fax: 44-20-7070-7800

Acxiom Corp.


Alliance Data Systems Corp.'s Epsilon


Aspen Marketing Services

Bartle Bogle Hegarty


Cheil Worldwide

Chime Communications

Commarco Holding


Daniel J. Edelman

Dentsu Inc.*


FTI Consulting's FD*

FullSix Group

Groupe Aeroplan's Carlson Marketing*

Grupo ABC

GSI Commerce Inc.'s Global Marketing Services*


Hakuhodo DY Holdings*



Hearst Corp.'s iCrossing*


IBM Corp.'s IBM Interactive*

Interpublic Group of Cos.

inVentiv Group Holdings*

LBi International

M&C Saatchi

Marketing Store

MDC Partners

Media Consulta

Meredith Corp.'s Meredith Integrated Marketing


Omnicom Group

Photon Group

Project WorldWide

Publicis Groupe

Richards Group


Sapient Corp.'s SapientNitro

Serviceplan Agenturgruppe

STW Group

Tokyu Agency

Viad Corp.'s Global Experience Specialists*

Vision7 International

Wieden & Kennedy*