Agency Family Trees 2012

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Dentsu Inc.* [This record free to all users]

  • Revenue ($ in millions)20112010% chg
    Worldwide$4,066.8$3,599.713.0
    U.S.$316.4$232.236.3
    Non-U.S.$3,750.4$3,367.511.4
    Ticker: TYO:4324 (Tokyo)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Dentsu Inc. is the largest agency company based in Japan.

    Dentsu Inc. is largely composed of lead agency Dentsu, based in Tokyo with offices and subsidiaries throughout Japan, as well as a network of North American, Asian and European agencies.

    Dentsu Inc. in April 2012 revised its organizational structure, forming Dentsu Network to oversee all Dentsu companies outside Japan, excluding companies solely engaged in sports marketing and content development.

    Dentsu Network launched with 82 operations in 29 countries. Dentsu Inc. folded Dentsu Network West (Dentsu Inc.'s network in the Americas, Europe and Australia) into Dentsu Network. Dentsu Network's president-CEO is Tim Andree, who formerly was CEO of Dentsu Network West.

    Dentsu Inc. had formed Dentsu Network West in October 2010 to manage agency ventures in the Americas (North America and Latin America) and Europe (excluding Russia).

    The Dentsu ad agency is the world's largest advertising agency.

    Dentsu has been building up its U.S. base:

    Dentsu in January 2012 acquired New York creative shop ML Rogers, which retired its name and combined its employees into the Dentsu America agency.

    Dentsu in February 2011 acquired Firstborn, a digital agency based in New York.

    Dentsu on Jan. 26, 2010, acquired Innovation Interactive, a New York-based digital marketing-services company with three operating units (360i, a digital marketing agency; SearchIgnite, a paid search management technology venture; and Netmining, an audience optimization platform). Innovation Interactive became a wholly owned subsidiary of Dentsu Holdings USA. In the sale announcement, Innovation Interactive said it had 300 employees and 2008 worldwide revenue of $60.98 million.

    Dentsu Holdings USA in November 2008 bought New York-based McGarryBowen for an undisclosed amount. Ad Age in January 2012 named McGarryBowen its Agency of the Year. That marked the agency's second time winning the honor; Ad Age previously named McGarryBowen Agency of the Year in January 2010.

    Dentsu Holdings USA Oct. 31, 2007, bought Attik, a San Francisco creative boutique with 58 employees, and Attik Ltd., Attik's U.K. branch with 10 employees. Attik became a division of Dentsu USA Holdings' Dentsu America.

    Dentsu owns a minority stake in the Asian ad network Dentsu Y&R, a joint venture originally formed in 1981. WPP, parent of Young & Rubicam Group, owns the rest of DYR.

    Publicis Groupe on Feb. 17, 2012, bought back 18 million Publicis shares owned by Dentsu for 644.4 million euros ($840.3 million) or 35.80 euros ($46.68) a share. The buyback, which had been expected, ended a strategic alliance in place since 2002 (when Publicis bought Dentsu-backed Bcom3 Group, the then-parent of Leo Burnett and Starcom MediaVest).

    In a statement, Dentsu said the sale of its big Publicis stake marked the end of three agreements: a shareholders' pact with Publicis; a strategic alliance with Publicis; and a shareholders' agreement with Elisabeth Badinter, a member of the founding family and main shareholder of Publicis.

    "As a result of this termination, Dentsu and Ms. Badinter will no longer act in concert," the statement said. Publicis in February 2012 said Badinter held 10.99% of the shares and 19.92% of the voting rights of Publicis, making her the company's largest shareholder.

    In announcing the buyback, Publicis said: "The friendly relationship and collaboration between the two groups will continue. Firstly, Dentsu holds 2.12% of the shares of Publicis Groupe S.A. (following the share cancellation). Secondly, the two joint ventures between Dentsu and Publicis Groupe will continue in the same form and with the same shareholdings as previously (Beacon Communications and Dentsu Razorfish owned respectively 66% and 19.35% by Publicis Groupe). Moreover, partnerships related to specific clients that the two groups have in common will continue, in the clients' interests."

    Dentsu was founded in 1901 as Japan Advertising Ltd. and Telegraphic Service Co. In 1906, Telegraphic Service Co. changed its name to Japan Telegraphic Communication Co. Ltd. A year later, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co. Ltd. and launched its communication and advertising operations. In 1936, Japan Telegraphic Communication Co. Ltd. spun off its news-services department to Domei News Agency and relaunched itself as a specialized advertising agency. The company changed its name to Dentsu Advertising Ltd. in 1955.

    In its own words: In 2011, the Dentsu Group further accelerated our global expansion strategy and enhanced our digital capabilities under the leadership of our new president, Tadashi Ishii, who assumed the position in April 2011.

    In addition to acquiring the New York-based digital agency Firstborn, Dusseldorf-based digital creative agency Social Thinkers, London-based digital marketing agency Steak Group and online advertising exchange AdJug, we bolstered our network in the Asia-Pacific region through the establishment of Dentsu Australia in Sydney and media agency Dentsu Media Vietnam.

    As part of our strategy to grow the Dentsu brand in India, our three joint venture companies in India became wholly owned subsidiaries.

    On the home front, we inked an agreement with Facebook to provide support to advertisers in Japan, launched a display advertising offering in the Japanese market in collaboration with Skype, and entered into a business alliance with Microsoft Japan in the social media marketing domain.

    Dentsu Inc. was named Advertising Agency of the Year at AdFest 2011, Media Agency of the Year at the Spikes Asia Advertising Festival 2011 and top digital agency in The Directory Big Won Creative Rankings 2011. Our U.S. subsidiary Dentsu McGarry Bowen was named Ad Age's 2011 Agency of the Year.


    Top executive: Tadashi Ishii, pres & CEO
    Headquarters: Dentsu Inc./1-8-1, Higashi-Shimbashi, Minato-ku, Tokyo, 105-7001/Phone: 81-3-6216-5111/Fax: 81-3-6217-5516

    http://www.dentsu.com

Acxiom Corp.

  • Revenue ($ in millions)20112010% chg
    Worldwide$818.7$784.74.3
    U.S.$656.1$623.05.3
    Non-U.S.$162.6$161.70.6
    Ticker: ACXM (Nasdaq)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Acxiom Corp. is an interactive marketing services and infrastructure management company. Its offerings include consumer data and analytics, information technology, data integration and consulting services.

    The company appears in Ad Age's Agency Report based on Acxiom's work in marketing services and related areas, including a digital agency and a direct-marketing agency, both of which go to market under the Acxiom brand. Revenue is from Acxiom for the calendar years shown.

    Acxiom in July 2011 named Scott E. Howe as president-CEO. Howe, age 43 at the time of his hiring, was a former corporate VP of Microsoft Corp.'s advertising business groups. Prior to Microsoft, Howe worked at aQuantive, a digital advertising firm that Microsoft bought in 2007. Howe's appointment at Acxiom followed the March 2011 resignation of John Meyer, Acxiom's CEO since February 2008.

    Acxiom was founded in 1969. It is based in Little Rock, Ark., and has operations in the United States, Europe, the Middle East and Asia-Pacific.

    Acxiom in calendar 2010 acquired Go Digital, a marketing-services business based in Brazil (May 2010), and XYZDirect, a digital-marketing business operating in Australia and New Zealand (April 2010).

    Acxiom in September 2009 bought a 51% stake in Direct Marketing Services, a Middle East venture with operations in Saudi Arabia and the United Arab Emirates. Purchase price was $3.8 million, not including potential earnouts based on performance. At time of acquisition, the acquired agency had annual revenue of less than $5 million.

    Acxiom in May 2005 bought interactive agency Digital Impact for $107 million. Digital Impact's annual revenue at the time of acquisition was about $45 million, according to Acxiom.

    Acxiom Corp. reported worldwide revenue of $1.16 billion in the fiscal year ended March 2011; vs. $1.10 billion in the fiscal year ended March 2010; and $1.28 billion in the fiscal year ended March 2009. Those revenue figures include revenue from services and products unrelated to marketing services.

    In its own words: Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships.

    Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services.

    Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com.


    Top executive: Scott Howe, CEO
    Headquarters: Acxiom Corp./601 E. 3rd St., Little Rock, Ark. 72201/Phone: (501) 342-7799/Fax: (650) 356-3515

    http://www.acxiom.com

Aegis Group*

  • Revenue ($ in millions)20112010% chg
    Worldwide$1,820.9$1,455.125.1
    U.S.$252.1$198.127.3
    Non-U.S.$1,568.9$1,257.024.8
    Ticker: LON:AGS (LSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Publicly traded Aegis Group is a U.K.-based holding company and the parent of Aegis Media.

    Revenue shown is pro forma excluding market-research unit Synovate, which Aegis sold to market-research firm Ipsos in October 2011. Jerry Buhlmann in May 2010 became CEO of Aegis Group. He had been CEO of Aegis Media since June 2008.

    Aegis in February 2012 announced a deal to buy Roundarch, a Chicago-based digital agency, for an initial cash payment of $125 million. Aegis completed the deal in March 2012. The acquisition was subject to a five-year earn-out from 2012 to 2016 with further annual payments based on profits. Aegis said total consideration by 2017 was expected to be about $250 million cash. Aegis said: "If Roundarch significantly outperforms existing projections, the total consideration could be higher with a cap on the maximum amount payable of $360 million," all cash.

    Following the acquisition, Aegis combined Roundarch with Isobar, Aegis Media's existing digital creative network in the U.S., to form Roundarch Isobar, the agency network's U.S. brand. The agency network continues to go to market globally as Isobar.

    Aegis in November 2010 acquired Mitchell Communication Group (now Mitchell & Partners), a marketing-communications group based in Melbourne and operating across Australia and in Singapore. Mitchell's services include media planning and buying, strategy, digital media and marketing, branded entertainment, public relations, brand experience, sponsorship, sports-ground marketing, direct marketing and corporate social responsibility. Aegis Group's largest shareholder is Vincent Bollore. He is chairman of French ad firm Havas as well as a major Havas shareholder.

    Top executive: John Napier, chmn-Aegis Group; Jerry Buhlmann, CEO-Aegis Group & Aegis Media; Robert Philpott, CEO-Synovate
    Headquarters: Aegis Group/180 Great Portland St., London, W1W 5QZ/Phone: 44-20-7070-7700/Fax: 44-20-7070-7800

    http://www.aegisplc.com

Aimia

  • Revenue ($ in millions)20112010% chg
    Worldwide$574.0$592.9-3.2
    U.S.$368.9$408.5-9.7
    Non-U.S.$205.2$184.411.3
    Ticker: TSE:AIM (TSX)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Aimia is a global loyalty management company based in Montreal.

    Aimia was known as Groupe Aeroplan before adopting Aimia as its global brand name in 2011.

    Groupe Aeroplan in December 2009 acquired Carlson Marketing, a loyalty and marketing-services agency based in Montreal. Carlson Marketing in 2011 began operating under the Aimia brand as Aimia's proprietary loyalty-services business.

    Ad Age ranks Aimia in Agency Report based on Aimia's stated worldwide revenue from proprietary loyalty services, converted to U.S. dollars from Canadian dollars by Ad Age. U.S. revenue shown is Aimia's proprietary loyalty services revenue for Aimia's U.S./Asia Pacific region. Groupe Aeroplan bought Carlson Marketing from privately held Carlson Cos. on Dec. 7, 2009, for $175.3 million ($188.0 million in Canadian dollars).

    Groupe Aeroplan began as Air Canada's Aeroplan Program, a frequent-flyer program launched in July 1984. Aeroplan's operations were integrated with those of Air Canada until the end of 2001. On Jan. 1, 2002, Aeroplan was established as a wholly owned limited partnership of Air Canada with a dedicated management team focused on the development of the Aeroplan Program. In June 2005, Aeroplan completed its initial public offering.

    The company, now doing business as Aimia, trades on the Toronto Stock Exchange.

    Top executive: Rupert Duchesne, grp chief exec; Liz Graham, exec VP-COO
    Headquarters: Aimia/5100 de Maisonneuve Blvd. West, Montreal, Quebec H4A 3T2/Phone: (514) 205-7315/Fax: (514) 205-7578

    http://www.aimia.com/

AKQA

  • Revenue ($ in millions)20112010% chg
    Worldwide$250.0$200.025.0
    U.S.$150.0$125.020.0
    Non-U.S.$100.0$75.033.3
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: AKQA is a San Francisco-based agency with offices in cities including New York, Washington, Amsterdam, London and Shanghai. In early 2012, AKQA opened its 8th global office in Paris.

    AKQA in 2007 gained a new owner when General Atlantic, a Greenwich, Conn.-based private equity firm, bought a majority of the agency about the same time AKQA's previous majority owner, Francisco Partners, cashed out of its position. The action allowed AKQA to retain independence in the heavily consolidated ad industry. Francisco had invested $70 million in AKQA when it formed in March 2001.

    In its own words: AKQA is an independent, ideas-led organization that helps our clients create, manage and amplify a consistent brand voice across multiple touch points. AKQA works in partnership with clients to deliver vision, thought leadership and highly effective, award-winning solutions that people want to share. 2011 was a marquee year as the agency continued its five-year positive trend, growing revenue 25% globally, adding notable relationships such as digital agency of record for Audi of America. AKQA Media grew over 50 percent, adding blue-chip clients such as Audi, Clorox and Turner Broadcasting. In 2011, AKQA earned numerous accolades with The Gunn Report naming it one of the most awarded digital agencies and earning a spot in the "Best of 2011 in Advertising" in The Wall Street Journal. AKQA earned the "Mobile Agency of the Year" honor by Mobile Marketer and a leadership position in Forrester Research's Wave Report on mobile marketing agencies. At the beginning of 2012, AKQA opened its 8th global office, located in Paris. AKQA earned global digital agency of record status for Gap Inc. and launched social catalog Styld.by to celebrate the 2012 spring collection.


    Top executive: Tom Bedecarre, CEO; Jim Rossman, pres; Rei Inamoto, chief creative officer; Scott Symonds, genl mgr-AKQA media
    Headquarters: AKQA/118 King St., 6th Fl., San Francisco, Calif. 94107/Phone: (415) 645-9400/Fax: (415) 645-9420

    http://www.akqa.com

Alliance Data Systems Corp.'s Epsilon

  • Revenue ($ in millions)20112010% chg
    Worldwide$847.1$613.438.1
    U.S.$781.6$549.642.2
    Non-U.S.$65.5$63.92.6
    Ticker: ADS (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Alliance Data Systems Corp. provides data-driven and transaction-based marketing and customer-loyalty services. Its offerings include customer-loyalty programs, database-marketing services, marketing strategy consulting, analytics and creative services, direct-marketing services and private-label and co-brand retail credit card programs. Alliance Data reported 2011 worldwide revenue of $3.2 billion split among three segments: LoyaltyOne (Air Miles reward program in Canada); Epsilon (marketing services); Private Label Services and Credit (private-label retail credit card programs).

    Alliance Data's ranking among agency companies is based on reported (not pro forma) revenue of Epsilon, its marketing-services operating segment.

    The company's 10-K for year ended December 2011 explained:

    "We focus on facilitating and managing interactions between our clients and their customers through all consumer marketing channels, including in-store, online, catalog, mail, telephone and email, and emerging channels such as mobile and social media.

    "We capture and analyze data created during each customer interaction, leveraging the insight derived from that data to enable clients to identify and acquire new customers and to enhance customer loyalty. We believe that our services are becoming increasingly valuable as companies shift marketing resources away from traditional mass marketing toward more targeted marketing programs that provide measurable returns on marketing investments."

    Alliance Data on April 25, 2011, announced an agreement to acquire Aspen Marketing Services, expanding the agency business of the Epsilon operation. In making the announcement, Alliance Data said Aspen was projected to generate $250 million in revenue in 2011. Alliance Data said Epsilon (including Aspen) would have 2012 run-rate revenue of about $1 billion.

    Alliance Data completed the Aspen acquisition May 31, 2011. The final purchase price for Aspen was $359.1 million, net of $13.5 million of cash and cash equivalents acquired.

    Ad Age ranked Aspen Marketing, a marketing-services agency, as the world's No. 25 agency company in 2010; Epsilon ranked No. 11.

    Alliance Data was formed from the 1996 merger of two entities acquired by private-equity firm Welsh, Carson, Anderson & Stowe: J.C. Penney Co.'s transaction services business (BSI Business Services) and Limited Brands' credit-card bank (World Financial Network National Bank). Alliance Data went public in June 2001.

    In May 2007, Alliance Data agreed to be bought by private-equity firm Blackstone Group for $7.8 billion, including assumption of debt. After battling over Blackstone's obligations in the deal, Alliance Data on April 18, 2008, terminated the deal.

    Alliance Data bought Epsilon for $314.5 million in October 2004 and has expanded Epsilon through acquisitions.

    Alliance Data is based in Plano, Texas.

    In its own words: Epsilon is the industry's leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers.

    Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling, and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world's largest permission-based email marketer.

    In 2011 Epsilon won a great deal of new business and significant client expansions/renewals including top global marketers such as Norwegian Cruise Lines, Kellogg, Prestige Cruise Holdings and 21st Century Insurance. Epsilon announced and completed the acquisition of Aspen Marketing Services during 2011.

    Epsilon conducted and released proprietary research including quarterly email trends and benchmarks, customer experience marketing research alongside Winterberry Group, new mover study, holiday trend report, multichannel trend report, and the channel preference study. Epsilon also unveiled new capabilities and offerings including email retargeting, target display, TotalSource Plus, online audience central and Epsilon digital receipt.

    Notable new hires in 2011 and 2012 included: Paul Notzold (creative director, Aspen), Don Lucchetti (VP/general manager), Gena Bunker (VP/general manager), Les Wood (VP of marketing, Epsilon Targeting), Timothy Prunk (executive VP of sales, Epsilon Targeting), Chris Ray (chief information security officer) and Keith Morrow (chief information officer).

    Epsilon expanded its presence in Wakefield, Massachusetts, and internationally, expanding the strategic consulting & advanced analytics capability in the Asia Pacific region. Epsilon won a number of awards and honors for work with clients such as Marriott and Save the Children. Epsilon was named a leader in "The Forrester Wave: U.S. Loyalty Program Service Providers, Q1 2012" and "The Forrester Wave: U.S. Database Marketing Service Providers, Q1 2011."


    Top executive: Ed Heffernan, pres & CEO, Alliance Data; Bryan Kennedy, CEO, Epsilon
    Headquarters: Alliance Data Systems Corp.'s Epsilon/7500 Dallas Parkway, Ste. 700, Plano, Texas 75024/Phone: (214) 494-3000

    http://www.AllianceData.com

Asatsu-DK

  • Revenue ($ in millions)20112010% chg
    Worldwide$580.4$484.019.9
    U.S.$5.2$5.03.5
    Non-U.S.$575.2$479.020.1
    Ticker: TYO:9747 (Tokyo)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Asatsu-DK is an ad agency company based in Tokyo.

    The DK stands for Dai-Ichi Kikaku, an agency with which Asatsu merged in 2002.

    WPP owned 24.3% of Asatsu-DK as of 2012.

    Top executive: Yoji Shimizu, pres & grp CEO; Hiroaki Onohara, Hiroshi Nakazato, exec dirs; Shinichi Ueno, Takeshi Kato, Shinichi Ueno, exec dirs
    Headquarters: Asatsu-DK/1-13-1 Tsukiji, Chuo-ku, Tokyo, 104-8172/Phone: 81-3-3547-2003/Fax: 81-3-3547-2345

    http://www.adk.jp

Bartle Bogle Hegarty

  • Revenue ($ in millions)20112010% chg
    Worldwide$164.0$160.02.5
    U.S.$40.0$39.02.6
    Non-U.S.$124.0$121.02.5
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Bartle Bogle Hegarty, or BBH, is a London-based agency founded in 1982.

    BBH is 49% owned by Publicis Groupe, an investment originally made by Publicis' Leo Burnett Worldwide.

    In its own words: BBH is the definitive micro-network with seven offices around the world dedicated to producing the most creative and effective campaigns for clients.

    BBH London is currently Campaign's Agency of the Year for a record sixth time. Creativity magazine also listed the London office in its Top Ten Agency list.

    In the USA BBH was the most awarded agency in the world (joint) in the cyber category. BBH was also mentioned in Creativity's Top Ten. BBH Los Angeles was launched specifically to develop content partnerships to help build audiences for BBH's clients brands.

    Neogama BBH in Sao Paulo delivered sparkling financial performance in 2011 and one of the most talked about campaigns of the year for Johnnie Walker. BBH Asia Pacific won assignments from Google, Dulux, Health Promotion Board, Bayer, Channel V India and Resorts World Sentosa. Mumbai and Shanghai boosted their creative reputations with high profile campaigns for Google, Vaseline and Marico.

    The Shanghai office launched Unilever's Axe deodorant into China. Sir John Hegarty was awarded the inaugural Lion of St Mark at the Cannes Advertising Festival.

    In 2012, BBH's 30th birthday year, there will be a continuation of what has always driven the company: creativity and innovation.


    Top executive: Nigel Bogle, grp chmn; Simon Sherwood, grp CEO
    Headquarters: Bartle Bogle Hegarty/60 Kingly St., London, W1B5DS/Phone: 44 207 453 4610

    http://www.bartleboglehegarty.com

Brunswick*

  • Revenue ($ in millions)20112010% chg
    Worldwide$175.0$170.02.9
    U.S.$61.0$59.33.0
    Non-U.S.$114.0$110.82.9
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Brunswick is an independent global public-relations firm based in London and focused on corporate relations and communications.

    Brunswick is an international and growing team of more than 470 people based in 19 offices in 11 countries.

    The agency's website as of March 2012 and March 2011 said the firm had "around 80 partners--senior professionals from a range of industry backgrounds--and a total staff of more than 470." The website in March 2012 and March 2011 said the firm had "more than 120 people" in its four U.S. offices.

    Brunswick's press release boilerplate in November 2011 said: "Brunswick Group is a private partnership with a growing team of nearly 500 people, including 82 partners around the world. The firm has grown organically over 25 years and now has 19 wholly owned offices in 11 countries. These include Abu Dhabi, Beijing, Berlin, Brussels, Dallas/Fort Worth, Dubai, Frankfurt, Hong Kong, Johannesburg, London, Milan, Munich, New York, Paris, San Francisco, Shanghai, Stockholm, Vienna and Washington D.C."

    The website as of March 2011 said: "Brunswick provides strategic advice to companies helping them address communications challenges that may affect their valuation, reputation or ability to achieve business objectives. Our service offer comprises corporate communications, investor relations, public affairs, internal communications and opinion research."

    Brunswick was founded in London in 1987 by Alan Parker, Louise Charlton and Andrew Fenwick.

    Top executive: Alan Parker, chmn; Andrew Fenwick, vice chmn & CFO
    Headquarters: Brunswick/16 Lincoln's Inn Fields, London, WC2A 3ED/Phone: 44 20 7404 5959

    http://www.brunswickgroup.com

Cheil Worldwide

  • Revenue ($ in millions)20112010% chg
    Worldwide$460.8$385.719.5
    U.S.$30.4$31.8-4.3
    Non-U.S.$430.4$353.921.6
    Ticker: SEO:030000 (Korea)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Cheil Worldwide is an agency company based in South Korea.

    Cheil was founded in 1973 and began to expand internationally in 1988, opening its first international branch office in Tokyo.

    Cheil became listed on the Korean Stock Exchange in 1998.

    Cheil grew out of South Korea's Samsung network. Samsung remains a key client.

    Cheil in December 2008 bought a 49% stake in Beattie McGuinness Bungay, a London-based agency, in a step to build its international presence. Cheil said it plans to eventually purchase the remaining stake.

    Cheil in September 2009 bought a majority stake in OpenTide Greater China, an agency based in Beijing.

    Cheil in December 2009 bought a 47% share of digital agency Barbarian Group and in April 2010 increased its ownership to 75.56% with plans to increase its ownership to 100%.

    In its own words: Cheil Worldwide is Korea's largest and one of the world's leading advertising groups. Established in 1973 with headquarters in Seoul, South Korea, Cheil operates 31 offices in 26 countries, with approximately 3,000 employees. Cheil offers a full portfolio of marketing-communications services including advertising, PR, sports marketing, exhibition, display production and production of large-scale performance events.

    Cheil has a solid and diverse client portfolio. Representative clients include Samsung, GM Korea, Nikon, Dubai Mall, Delhi Daredevils, Hankook Tire, as well as local Korean clients such as KT Corporation, Dong Suh Food and Korea Development Bank. Cheil Worldwide has begun transforming into a leading global advertising agency group through the implementation of a global business strategy, focused on driving localization in each market.


    Top executive: NakHoi Kim, pres & CEO; BackJin Yun, VP; Ina Choi, exec VP
    Headquarters: Cheil Worldwide/736-1, Hannam-2 Dong, Yongsan-Gu, Seoul, 140-739/Phone: 82-2-3780-2220/Fax: 82-2-3780-3114

    http://www.cheil.com

Chime Communications

  • Revenue ($ in millions)20112010% chg
    Worldwide$262.5$230.813.7
    U.S.$2.6$3.2-17.3
    Non-U.S.$259.9$227.614.2
    Ticker: LON:CHW (LSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Chime Communications is a publicly traded U.K. holding company that includes a global public-relations group (Bell Pottinger); advertising and marketing-services agencies (VCCP; Teamspirit); sports marketing (Fast Track and Essentially Group); and market research (Facts International, Opinion Leader Research).

    Chime in January 2012 disclosed that a management group was pursuing the acquisition of parts of Chime's PR business.

    A Chime announcement on Jan. 31, 2012, said Chairman Tim Bell "has asked the board if he can pursue the possibility of he, [deputy chairman] Piers Pottinger and certain other members of the senior management team acquiring some of the businesses within the Public Relations division. The board has agreed that he can pursue that possibility. No proposal has yet been made and there can be no certainty that a proposal which the board can recommend to shareholders will be forthcoming. A further announcement will be made in due course."

    Chime has U.S. offices in New York; Tampa, Fla.; and Washington.

    Chime launched as an independent company in 1989 through a management buyout from Lowe Howard Spink & Bell. Chime went public in 1994.

    Long-time investor WPP owned a 17.4% stake in Chime as of February 2012, vs. 15.0% in March 2011; 15.6% in March 2010; and 19.3% in March 2009, according to Chime.

    Chime's year-end 2011 financials press release explained Chime's principal activities as follows (in Chime's wording):

    Public Relations: The Public Relations division comprises some of the leading names in the industry, including Bell Pottinger, Pelham Bell Pottinger, Good Relations, Harvard, Insight, Resonate, TTA Public Relations and Corporate Citizenship. It is the number 1 ranked PR Group in the UK in the PR Week public relations consultancy league table for 2011. It serves major UK and international brands, as well as governments, government departments, pharmaceutical and healthcare companies, charities, not-for-profit organisations, professional service firms, consumer brands and famous people. Public Relations also includes OPEN Health which commenced trading in 2011, and into which was acquired Open LEC and Reynolds Mackenzie during the year.

    Advertising and Marketing Services: The AMS division includes the VCCP Group and Teamspirit. It possesses specialist skills in advertising and marketing services; direct marketing, digital communication, search relations, point of sale, sales promotion and specialist media planning and buying. It also specialises in the niche market of financial services. VCCP Group was named Advertising Agency of the year in 2011 by Marketing Magazine for the second time in three years. AMS also includes Gulliford Consulting which was acquired in 2011.

    Sports Marketing: The Sports Marketing division is the UK's number one sports marketing group (Marketing Magazine, October 2011) and includes Fast Track, the Essentially Group, and The Sports Business, as well as ICON and Golden Goal which were acquired in 2011.

    Insight and Engagement: The Insight and Engagement division (previously Research) is made up of Opinion Leader Research, Facts International and Tree.

    In its own words: The Chime Group helps clients create, manage, monitor and market their businesses, brands and reputation both in the U.K. and internationally.

    Chime is the holding company for the U.K.'s leading public relations group, Bell Pottinger; one of the fastest growing advertising and marketing services groups in the U.K. that includes VCCP and Teamspirit; the U.K.'s number one sports marketing group that includes Fast Track and Essentially Group; and the leading research group which includes Facts International and Opinion Leader Research.


    Top executive: Tim Bell, chmn; Piers Pottinger, deputy chmn; Christopher Satterthwaite, grp chief exec
    Headquarters: Chime Communications/14 Curzon St., London, W1J 5HN/Phone: 44-20-7861-8515/Fax: 44-20-7861-8516

    http://www.chime.plc.uk

Cramer-Krasselt

  • Revenue ($ in millions)20112010% chg
    Worldwide$152.6$149.62.0
    U.S.$152.6$149.62.0
    Non-U.S.$0.0$0.0NA
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Cramer-Krasselt, founded in 1898, is an integrated agency owned by senior managers. The agency, one of the largest independent agencies in the U.S., has offices in Chicago, Milwaukee, Phoenix and New York.

    In its own words: Despite the recession and prevailing trends toward acquisition and consolidation, indie Cramer-Krasselt continues to thrive, surpassing $1 billion in annual billings in 2011 with wins like Hilton Hotels and Cedar Fair. The agency is an anomaly not only for its staunch independence - a rarity for a firm its size - but also for its "no silos" model of integration (implemented decades before it was en vogue) and longevity (114 years and counting).

    Driving this success has been a long-standing commitment by the firm's leaders to put independence and balanced growth first: abiding by the 20% rule (not pursuing a piece of business more than 20% of overall billings) and investing in the agency for the short and long term. It's also behind two of 2011's more visible, insightful and successful brand evolutions: shifting gears to promote Porsche from an entirely new perspective with the "Engineered for Magic. Every day" campaign and elevating Corona Extra from seaside staple to state of mind with the "Find Your Beach" campaign.


    Top executive: Peter G. Krivkovich, pres & CEO; Bridget Stack, sr VP & dir-cons engagement; Marshall Ross, exec VP & chief creative officer
    Headquarters: Cramer-Krasselt/225 N. Michigan Ave., Chicago, Ill. 60601/Phone: (312) 616-9600/Fax: (312) 616-3839

    http://www.c-k.com

Daniel J. Edelman

  • Revenue ($ in millions)20112010% chg
    Worldwide$628.8$544.015.6
    U.S.$397.4$361.79.9
    Non-U.S.$231.4$182.326.9
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Daniel J. Edelman is a public-relations agency network group based in Chicago.

    The company owns the Edelman public-relations network (including Edelman, the Ruth ad agency and other ventures) and Zeno Group, a marketing-communications agency that operates separately from the Edelman PR network.

    In its own words: Edelman is the world's largest public relations firm, with offices in 60 cities and more than 4,200 employees worldwide, as well as affiliates in more than 30 other cities. In 2011, Edelman's global revenue topped $614 million, up from $531 million in 2010. In addition, the firm has increased its global footprint over the last two years through partnerships with the Tata Group in India and the acquisition of Significa in Brazil and digital agencies in the U.K. and Berlin. Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), Matter (sports, sponsorship and entertainment) and Edelman Consulting.


    Top executive: Richard Edelman, pres & CEO; Matthew Harrington, pres & CEO, U.S.; Barby Siegel, CEO-Zeno Group
    Headquarters: Daniel J. Edelman/200 E. Randolph St., 63rd Fl., Chicago, Ill. 60601/Phone: (312) 240-3000/Fax: (312) 240-2900

    http://www.edelman.com

eBay's GSI Marketing Services

  • Revenue ($ in millions)20112010% chg
    Worldwide$226.7$189.919.4
    U.S.$226.7$189.919.4
    Non-U.S.$0.0$0.0NA
    Ticker: EBAY (Nasdaq)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: GSI Marketing Services is the interactive-marketing services operation of eBay's GSI Commerce.

    Ad Age ranks GSI in the Agency Report based on full-year revenue of GSI Commerce's Global Marketing Services unit.

    EBay acquired GSI Commerce for about $2.4 billion on June 17, 2011. GSI Commerce is now one of eBay's operating segments.

    EBay's 10-K for year ended December 2011 said: "GSI operates two business units: Global eCommerce Services, or GeC, and Global Marketing Services, or GMS. Each business unit offers products and services that complement the other, which allows for cross-selling opportunities. While GSI operates on a global basis, for the period from its acquisition by eBay in June 2011 through December 31, 2011, nearly all of its net revenues were derived from its North American operations and its international operations were not material."

    U.S. revenue shown reflects full-year worldwide revenue of GSI Marketing Services.

    In its own words: GSI Marketing Services are composed of innovative digital marketing products and services, which include a global digital agency to drive strategic, media and creative direction, database management and segmentation, marketing distribution channels, and an advanced advertising analytics and attribution management platform.


    Top executive: Chris Saridakis, pres-GSI; Reuben Hendell, CEO-global agency svcs; Billy Seabrook, chief creative officer-True Action Network N. Amer
    Headquarters: eBay's GSI Marketing Services/935 First Ave., King of Prussia, Pa. 19406/Phone: (610) 491-7000/Fax: (610) 265-2866

    http://www.gsicommerce.com

Engine Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$133.5$114.316.8
    U.S.$17.3$2.8516.4
    Non-U.S.$116.2$111.54.2
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Engine Group is an agency company based in London.

    Engine reported revenue of 83.200 million pounds ($133.483 million) in 2011; 73.909 millon pounds ($114.288 million) in 2010; and 59.102 million pounds ($92.550 million) in 2009.

    Engine Group made its debut on the World's 50 Largest Agency Companies ranking in Ad Age's April 2012 Agency Report.

    The company as of March 2012 employed 830 people at 13 communications companies operating in disciplines including digital communications, advertising, direct marketing, public relations and strategy consultancy.

    The firm was started by Chairman and Group Chief Executive Peter Scott, who led a 2004 management buyout of London ad agency WCRS that in turn led to the November 2005 creation of Engine.

    Scott was a co-founder of Wight Collins Rutherford Scott in 1979 and helped lead a stock offering in 1983 and then a repositioning as Aegis Group, a U.K.-based media-agency and research firm. He stayed on as Aegis chairman-CEO until 1992.

    Engine in October 2010 announced an approximately $100 million investment in the business by an affiliate of global private investment firm H.I.G. Capital. Engine said it would use the cash to expand into markets including the U.S., China, Brazil and selected European markets.

    Specifically, H.I.G. Europe, the European adviser to Miami-based private-equity firm H.I.G. Capital, agreed to invest up to 62.5 million pounds ($96.6 million) in Engine. Under the agreement, H.I.G. made an initial investment of 32.5 million pounds ($50.3 million) to fund growth plans of Engine; H.I.G. got a 38% stake in the agency firm. Engine had the ability to get the remaining 30 million pounds ($46.3 million) from H.I.G. over the following 12 to 24 months, "subject to certain conditions." (H.I.G. officially announced its investment in December 2010.)

    Engine opened its U.S. office in February 2010, when Martin Puris became CEO of Engine USA and John Bernbach became chief operating officer of Engine USA. (Puris was co-founder of Ammirati & Puris, now folded into Interpublic Group's Lowe & Partners. Bernbach was former vice chairman of Omnicom's DDB Needham Worldwide and is the son of DDB co-founder Bill Bernbach.)

    Engine USA in October 2010 acquired Deep Focus, a New York-based digital agency.

    Engine in December 2010 bought Noise, a New York-based youth-marketing agency.

    Engine in 2011 purchase two U.K. ventures, Mischief PR and production firm Fantastic Thinking, as well as Identica Shanghai (later renamed Calling Brands).

    Engine in 2011 put its U.S. expansion plans on pause amid the eurozone financial crisis. Puris stepped down as Engine USA's CEO in early 2012 but remained an adviser.

    With conditions in the eurozone stabilized somewhat, Scott told Ad Age in February 2012 that Engine expected further activity in the U.S. "We had a six-month hiatus, and now we're back on track," Scott said.

    In its own words: We're Engine. Hello. We launched in 2005 with a vision of building a true agency community for the 21st century. There are currently 13 agencies in our group, providing clients with 'best in class' marketing services ranging from brand consultancy to consumer PR, sponsorship consultancy, direct marketing, digital advertising, experiential, data strategy, social media and mobile, business and brand reputation, advertising, CRM and digital design and build.

    We are based in seven cities on three continents, with offices in London, New York, Brussels, Shanghai, Hong Kong, Edinburgh, U.K and San Francisco. In London, we are all based under one roof, but wherever we are we are recognised as leaders of our respective field.

    We are independent, which allows us to be fast on our feet and free of baggage. It also helps us maintain our values of being channel agnostic, technology agnostic and geographically flexible.

    We have the privilege of working with some of the world's biggest and best brands. In the U.K., we work with companies such as Sky, BMW, Tesco, Nike, Argos, Diageo, Bupa, Unilever, Kimberly Clark, Royal Bank of Scotland and Santander, while our U.S. agencies oversee campaigns for brands including Intel, Trident, Cosmopolitan and Coca-Cola.

    Our campaigns are among the most effective and creative out there. We've encouraged thousands of people to "Mad Men" themselves, developed a platform inside Facebook for Intel that supports young entrepreneurs, created an online music destination for Vice and helped Cosmopolitan devise a clever and immersive advertising platform for its new iPad edition. And that's just the start. In a short period of time we've grown into an agency of more than 800 people working in numerous locations around the world. We can't wait to see what's next.


    Top executive: Peter Scott, chmn & grp chief exec
    Headquarters: Engine Group/60 Great Portland St., London, U.K. W1W7RT/Phone: 44 20 3128 8000/Fax: 44 20 3128 8090

    http://www.theenginegroup.com/

FTI Consulting (Strategic Communications)

  • Revenue ($ in millions)20112010% chg
    Worldwide$200.9$193.24.0
    U.S.$82.6$80.72.3
    Non-U.S.$118.3$112.55.2
    Ticker: FCN (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: FTI Consulting's Strategic Communications practice is a global public relations agency with co-headquarters in New York and London. Services include financial public relations; investor relations; public affairs; crisis and issues management; and corporate, business-to-business and business-to-consumer communications.

    FTI Consulting is ranked among Agency Companies based on the Strategic Communications segment's reported revenue.

    The parent company, FTI Consulting, reported worldwide revenue of $1.57 billion in 2011 ($379.1 million from U.S.); $1.40 billion in 2010 ($296.6 million from U.S.); and $1.40 billion in 2009 ($245.8 million from U.S.) from five business segments: corporate finance/restructuring; forensic and litigation consulting; economic consulting; technology; and strategic communications.

    FTI Consulting's Strategic Communications practice operated as FD until November 2011, when FD adopted the name of its parent, FTI Consulting. The business formerly was known as Financial Dynamics before taking the FD name in March 2007.

    FD was acquired in October 2006 by FTI Consulting, a global business advisory firm with corporate offices in Baltimore and executive offices in West Palm Beach, Fla. FTI bought 97% of FD in October 2006 and the remaining 3% in February 2007 for a total price tag of $307.5 million including transaction costs.

    FD was founded in 1986. Publicly traded FTI was founded in 1982.

    In its own words: With over 20 years' experience, FTI Consulting's Strategic Communications Practice, formerly Financial Dynamics (FD), is a leading strategic communications consultancy dedicated to helping companies protect and enhance their enterprise value by providing tightly integrated solutions for their most critical communications issues.

    In an environment where markets and audiences are increasingly blurred, the Strategic Communications practice advises management teams and boards of directors on how to better inform strategic decisions and communicate business imperatives to achieve desired results, mitigate risk, and manage their company's brand, reputation and valuation.

    The Strategic Communications practice is able to bring to bear expertise from a variety of industries and includes former Wall Street professionals, corporate executives, journalists, lawyers, policymakers, corporate communications experts and market researchers.

    Professionals have extensive situational and industry knowledge and experience, which translates into sophisticated counsel for a variety of situations. FTI's structure enables us to leverage resources within the firm, create robust and dynamic teams for all assignments and expand client programs by introducing new expertise when appropriate.

    The value of an enterprise is dependent on many factors. FTI Consulting has therefore evolved the business to provide clients with a full suite of specialist practices and solutions.


    Top executive: Edward Reilly, global CEO, Strategic Communications
    Headquarters: FTI Consulting (Strategic Communications)/88 Pine St., New York, N.Y. 10005/Phone: (212) 850-5600/Fax: (212) 850-5790

    http://www.fticonsulting.com

FullSix Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$163.2$130.625.0
    U.S.$9.7$7.825.0
    Non-U.S.$153.5$122.825.0
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: FullSix Group is a marketing-services group based in France.

    FullSix, founded in 1997, began as an agency venture based in Italy; WPP owned a minority stake. Cognetas, a European private-equity firm, and the agency's management team in August 2008 bought FullSix's operations outside Italy for 40 million euros (a bit less than $60 million). The business bought by Cognetas operates as FullSix Group (formerly known as FullSix International).

    FullSix Group in 2010 purchased U.K. digital agency Grand Union.

    WPP (through an entity called WPP Dotcom Holdings (Fourteen) LLC) has a 26.22% stake in FullSix Italy, according to a March 2011 report on corporate governance at FullSix Italy's website.

    FullSix Group in 2011 reentered the Italian market with a fully owned agency, Grand Union Italy, after two years of exclusive partnership with FullSix Italy.

    WPP Group Chief Executive Martin Sorrell in October 2008 ended a long-running legal standoff with Marco Benatti, who is another major shareholder in FullSix's Italian operation and the former director of WPP Italy. Sorrell and Benatti agreed to an out-of-court settlement of their multi-lawsuit feud. No details of the settlement were released. A joint statement released in October 2008 said: "WPP and Marco Benatti have agreed to a full and final settlement of the disputes between them, which are the subject of the proceedings currently before the English High Court and related proceedings in Italy. The terms of the settlement are confidential."

    In its own words: FullSix is a digital native full-service agency. We help our clients across Europe increase their marketing and communications ROI by delivering cutting edge brand thinking for the digital age as well as outstanding integrated consumer experiences, from communication campaigns to relationship marketing, interaction platforms and reputation management.


    Top executive: Marco Tinelli, pres-FullSix Group; Antoine de Lasteyrie, genl mgr-6:AM France; Damon Crepin-Burr, creative dir-FullSix Group
    Headquarters: FullSix Group/157 Rue Anatole France, Levallois Perret, 92300/Phone: +33 (0) 1 49 68 73 00/Fax: +33 (0) 1 49 68 73 73

    http://www.group.fullsix.com

Grupo ABC

  • Revenue ($ in millions)20112010% chg
    Worldwide$448.5$361.724.0
    U.S.$14.8$13.68.8
    Non-U.S.$433.7$348.124.6
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Grupo ABC is an agency firm in Brazil created by veteran Brazilian ad executive Nizan Guanaes.

    Grupo ABC expanded into the U.S. in March 2008 with a $30 million investment in ad agency startup Pereira & O'Dell, San Francisco. Grupo ABC owned 51% of the agency as of February 2012.

    Grupo ABC extended its U.S. presence by backing Dojo, a San Francisco agency startup that launched in November 2009. Grupo ABC as of March 2012 said it had a 31% stake in Dojo, unchanged from the company's original stake.

    Revenue shown for Grupo ABC here reflects the stated U.S. revenue of Pereira & O'Dell and the stated non-U.S. revenue of Grupo ABC.

    Ad Age does not include Dojo's revenue in Grupo ABC's total since Grupo ABC has a minority stake in that agency.

    Grupo ABC in 2011 incorporated and merged Maior, Reunion and Mondo into XYZLive. The company in 2011 also acquired MORYA.

    Grupo ABC closed Brazil-based digital agency Hello in 2009. Clients stayed in the Grupo ABC network.

    The company in late 2007 changed its name from Grupo Ypy to ABC Group (or Grupo ABC), which stands its three pillars of business: advertising; branding services; and content.

    Guanaes started his first ad agency, DM9, in the late 1980s. In 1997, he sold a majority stake in DM9 to DDB Worldwide and left in 2000 to become CEO of IG, an early internet-service provider in which he'd invested. He two years later returned to DM9 DDB (now called DDB). He then started another Brazilian ad agency, Africa, in 2002.

    Grupo ABC owns a stake in Omnicom's DDB Brazil and in ad agency Africa.

    In its own words: Grupo ABC celebrates 10 years in 2012. The largest communication group in Brazil has built its business based on three different pillars: advertising, branding services and content. Its strategy is focused on people bringing together the best talents in the market in order to achieve superior results.

    Management practices and meritocracy philosophy are the main practices to support Grupo ABC's results. Led by Nizan Guanaes, nominated Goodwill Ambassador by Unesco; one of the five most influential Brazilians according to the Financial Times; ranked 50th among the top 100 most creative people in the business world by Fast Company in 2011.


    Top executive: Nizan Guanaes, chmn; Joao Augusto Valente, CEO
    Headquarters: Grupo ABC/Avenida Brigadeiro Faria Lima 2277, 18th Fl., Sao Paulo, 01452-000/Phone: 55 11 30947258/Fax: 55 11 30947220

    http://www.grupoabc.com

Gyro

  • Revenue ($ in millions)20112010% chg
    Worldwide$137.5$128.07.4
    U.S.$96.3$88.78.5
    Non-U.S.$41.3$39.35.0
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Gyro International and HSR Business to Business in April 2009 merged to form GyroHSR, an international integrated marketing agency. Management and staff from Thomas Taber & Drazen in December 2009 joined GyroHSR's Denver office.

    The company dropped the "HSR" to become simply "Gyro" in 2011.

    Top executive: Christop Becker, CEO & chief creative officer; Rick Segal, ww pres & chief practice officer
    Headquarters: Gyro/60 Madison Ave., New York, N.Y. 10010/Phone: (212) 915-2490

    http://www.gyro.com/

Hakuhodo DY Holdings*

  • Revenue ($ in millions)20112010% chg
    Worldwide$1,934.0$1,674.015.5
    U.S.$0.0$0.0NA
    Non-U.S.$1,934.0$1,674.015.5
    Ticker: TYO:2433 (Tokyo)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Hakuhodo DY Holdings is a Japanese-based agency holding company created in October 2003 to integrate business operations of Hakuhodo, Daiko Advertising and Yomiko Advertising. Hakuhodo, Daiko, DY Media Partners and Yomiko are wholly owned subsidiaries of the holding company. Hakuhodo's results are estimates configured to a calendar year ended Dec. 31, although Hakuhodo's fiscal year ends in March.

    In August 2009, Hakuhodo purchased the remaining interest in Mendelsohn Zien. Later known as MZ Advertising, the Los Angeles agency closed effective March 31, 2012.

    In its own words: 1) Special unit Institute of Elder Knowledge and New Adult Culture established.

    2) Anime Planning know-how driven communication consulting firm Steve'n Steven Co., established.

    3) Hakuhodo Consulting Inc. established to conduct management consulting on brand building and business innovation.

    4) Received 2 grand-prix at AdFest, Yellow Pencil at D&AD and other international & domestic awards, such as Cannes lions and Spikes.

    5) Establlished China Planning Business Unit.

    6) TBWA/Hakuhodo named Advertising Age's International Agency of Year.

    2011 is year of "recover & rebuild" for both Hakuhodo and Japanese advertising industry because of disaster 3.11. Under such conditions, however, we have kept supporting advertisers and media companies with our high creativity and innovation. Especially it was amazing that numberless creators willingly provided their ideas and skills to the disaster-stricken area and suffering people without any charge. Now, the recovery in the company sales is under way.


    Top executive: Junji Narita, chmn & CEO; Hirokazu Toda, pres & CEO
    Headquarters: Hakuhodo DY Holdings/Akasaka Business Tower, 5-3-1 Asasaka, Minato-ku, Tokyo, 107-6320/Phone: 81-3-6441-9033/Fax: 81-3-6441-9065

    http://www.hakuhodody-holdings.co.jp

Harte-Hanks

  • Revenue ($ in millions)20112010% chg
    Worldwide$161.6$149.28.3
    U.S.$145.1$139.14.3
    Non-U.S.$16.5$10.164.5
    Ticker: HHS (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Harte-Hanks is a San Antonio-based company involved in customer relationship management and publishing.

    Harte-Hanks appears in this record based on the performance of The Agency Inside Harte-Hanks, its relationship marketing agency.

    In its own words: The Agency Inside Harte-Hanks is a creatively-inspired, data-obsessed relationship marketing agency that gets inside your brand and your consumer to drive breakthrough growth and ROI.

    We achieve this with an enviable breadth of services and tactics, including strategy, creative, market research, production, analytics, websites, mobile, social media, email, digital media and preference centers. The fact that we apply all of them in perfect harmony and in ways that are deeply relevant to both business-to-business and business-to-consumer customers is what makes us invaluable to our clients and unique in the agency world.

    Our results-driven acquisition, conversion, retention and loyalty programs have had enormous success in the automotive, pharmaceutical, consumer products, retail, technology, insurance and financial industries. All the tools and expertise you need to successfully engage customers with your brand can be found at The Agency Inside. For more information, email [email protected] or call 1-215-944-9727.


    Top executive: Jeannine Falcone, corp VP & agency mg dir; Matt Rosenblatt, exec VP-creative devel; Michele Fitzpatrick, sr VP-strategy & insight
    Headquarters: Harte-Hanks/777 Township Line Rd., Ste. 300, Yardley, Pa. 19067/Phone: (215) 944-9727/Fax: (215) 944-9710

    http://www.harte-hanks.com

Havas

  • Revenue ($ in millions)20112010% chg
    Worldwide$2,291.2$2,068.910.7
    U.S.$724.3$675.97.2
    Non-U.S.$1,566.9$1,393.012.5
    Ticker: EPA:HAV (Euronext Paris)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Havas is a publicly traded agency company based in France. Havas consists of two key umbrella groups: Havas Media and Havas Worldwide.

    U.S. revenue shown is Havas' stated North America revenue.

    Havas in March 2012 announced it would rebrand Euro RSCG Worldwide as Havas Worldwide in September 2012. At that point, Havas will consist of Havas Media, which includes all global media agencies, and Havas Advertising, which includes the Euro RSCG Worldwide network (rebranded as Havas Worldwide), Arnold Worldwide and all other communications agencies. Within the new structure, Havas will launch a new umbrella brand, Havas Digital, as a commercial entity for digital across both Havas Advertising and Havas Media. Havas Digital will be purely a brand name (vs. a new network or new operational division).

    Havas Chairman Vincent Bollore in March 2011 named David Jones as CEO of Havas, succeeding Fernando Rodes, who took on the title of vice chairman. Jones kept his post as global CEO of Euro RSCG Worldwide and of Havas Worldwide.

    Bollore also is the largest shareholder in Aegis Group, the U.K. agency company and parent of Aegis Media (Carat).

    Background on Havas: Havas in 2006 created Havas Media as the umbrella for its media-agency holdings. Havas Media includes MPG, a global media network; Arena Media, which Havas calls a "network for tailor-made communication services"; Havas Digital, a global digital network; and Havas Sports & Entertainment, a global sports and entertainment communication and brand integration network. Havas Media agencies expanded from 10 markets in 1999 to 101 markets in 2009.

    Havas in February 2009 formed Havas Worldwide as an umbrella organization for its ad agency holdings. Havas Worldwide included the Euro RSCG network and Arnold Worldwide. The Euro RSCG group acquired a 100% stake in Strat Farm in January 2011.

    Havas in early 2008 completed the integration of Euro RSCG's 4D U.S. operations into the main Euro RSCG Worldwide agency. Havas had created Euro RSCG 4D in 2004 to manage Euro RSCG's marketing-services operations. McKinney, a regional agency based in Durham, N.C., in June 2008 bought itself back from Havas. The French ad firm bought the shop in April 2001 from internet consultancy MarchFirst; MarchFirst's predecessor, CKS Group, bought McKinney in 1997.

    In its own words: A multicultural and decentralized group, Havas is a leading global advertising and communications services group. Headquartered in Paris, Havas operates through its two business units, Havas Worldwide and Havas Media, in order to optimize synergies and further reinforce Havas's position as the most integrated of all of the major holding companies.

    Havas Worldwide incorporates the Euro RSCG Worldwide global network (233 offices in 75 countries including the brands: Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG Worldwide PR) as well as the Arnold micro-network (16 agencies, in 15 countries across 5 continents) and agencies with strong local identities. Havas Media (present in more than 100 countries) incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas Digital brands.

    Havas had another strong year in 2011, driven by aggressive growth in digital, double-digit results in emerging markets and the growth from our major global accounts. Digital and social media revenue has rapidly grown for us, and we have pursued our strategy of putting these businesses at the core of all our activities and agencies around the world.


    Top executive: Vincent Bollore, chmn; David Jones, global CEO-Havas & Euro RSCG ww; Herve Philippe, CFO
    Headquarters: Havas/29/30 quai Dion Bouton, Puteaux, France 92817/Phone: 33-1-58-47-80-00/Fax: 33-1-58-47-90-38

    http://www.havas.com

Hearst Corp.'s iCrossing*

  • Revenue ($ in millions)20112010% chg
    Worldwide$179.3$153.217.0
    U.S.$161.0$136.118.3
    Non-U.S.$18.3$17.17.0
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: ICrossing is a digital agency with a strong search component.

    Hearst Corp. in May 2010 bought iCrossing, following months of industry speculation that the media company would acquire the digital venture. Prior to the sale to Hearst, the agency's investors included Goldman Sachs and Oak Investment Partners.

    ICrossing has expanded over time with its own acquisitions. ICrossing in February 2007 acquired Spannerworks, a U.K.-based search agency. In July 2007, it bought Proxicom, a web-development firm. ICrossing in April 2008 acquired German digital marketing agency 3Gnet.

    ICrossing in December 2011 bought Red Aril, a data management and audience optimization platform company based in San Francisco and founded in 2009. In September 2011, iCrossing acquired Wallaby Group, a digital marketing agency based in Santiago, Chile.

    In its own words: iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services, including paid search, search engine optimization, web development, social media, mobile, research and analytics, to create integrated digital marketing programs that engage consumers and drive ROI.

    iCrossing's client base includes such recognized brands as the Lego Group, Epson America and Toyota, and 40 Fortune 500 companies, including Coca-Cola Co., MasterCard and FedEx.

    Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corp., one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.


    Top executive: Don Scales, pres & CEO; Chris Wallace, sr VP-digital media svcs; Pat Stern, chief creative officer
    Headquarters: Hearst Corp.'s iCrossing/300 W. 57th St., New York, N.Y. 10019/Phone: (202) 649-3900/Fax: (646) 280-1091

    http://www.icrossing.com

Horizon Media*

  • Revenue ($ in millions)20112010% chg
    Worldwide$133.0$106.524.9
    U.S.$133.0$106.524.9
    Non-U.S.$0.0$0.0NA
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Horizon Media is an independently owned media agency founded in 1989 and based in New York.

    Horizon Media made its debut on the World's 50 Largest Agency Companies ranking in Ad Age's April 2012 Agency Report.

    Ad Age in January 2012 named CEO Bill Koenigsberg the Agency A-List Executive of the Year.

    In its own words: Horizon Media is the largest independent media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2010 U.S. Media Agency of the Year and one of the best places to work in 2011 by Ad Age.

    CEO and Founder Bill Koenigsberg was chosen as 2011's Agency Executive of the Year by Ad Age. Fast Company named Horizon Media one of the world's ten most innovative marketing and advertising companies in 2011.

    During the past year, the company has launched a number of key new divisions, including New Horizons (venture arm), Eden Road Trading (media barter) and Scout Sports and Entertainment. In 2011, the company grew annualized billings by approximately 30% to over $3.4 Billion and increased headcount to 700 employees with additional hiring on the horizon. The company remains the fastest-growing media agency in the industry.

    Horizon Media is a founding member of Columbus Media International, a $6.5 billion global network of independently owned media agencies.


    Top executive: Bill Koenigsberg, CEO; Aaron Cohen, chief media negotiating officer; Stephen Hall, CMO
    Headquarters: Horizon Media/75 Varick St., New York, N.Y. 10013/Phone: (212) 220-5000

    http://www.horizonmedia.com

Huntsworth

  • Revenue ($ in millions)20112010% chg
    Worldwide$282.8$268.45.3
    U.S.$97.1$93.93.4
    Non-U.S.$185.7$174.66.4
    Ticker: LON:HNT (LSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Huntsworth is a global public relations and health-care communications company.

    The London-based firm operates four PR agency networks (Grayling, Citigate, Red, Atomic) and a health-care marketing-communications agency network (Huntsworth Health).

    Revenue shown is Huntsworth's stated revenue, converted to U.S. dollars at Ad Age DataCenter's average yearly exchange rates.

    Huntsworth on March 22, 2011, bought Atomic, a San Francisco-based, tech-focused PR agency. Atomic had 2010 revenue of $11.3 million. Huntsworth said in March 2011: "The initial cash consideration was US $13.3 million (8.3 million pounds). Additional consideration is payable dependent on future performance during the period to December 2015 and will be paid in cash or a combination of cash and shares at Huntsworth's discretion. The maximum total consideration payable is US$50 million (31.3 million pounds)."

    Coinciding with the acquisition of Atomic, Huntsworth transferred Red's U.S. operation to Atomic, "which in turn will be combined with Grayling's operations in North America."

    Top executive: Peter Chadlington, chief exec
    Headquarters: Huntsworth/15-17 Huntsworth Mews, London, NW1 6DD/Phone: 44 (0)20 7224 8778

    http://www.huntsworth.com

Hyper Marketing

  • Revenue ($ in millions)20112010% chg
    Worldwide$327.1$305.77.0
    U.S.$327.1$305.77.0
    Non-U.S.$0.0$0.0NA
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Hyper Marketing is a marketing-services company and network based in Chicago. Hyper Marketing was formed by the January 2012 rollup of marketing-services ventures SolutionSet and MediaWhiz with D.L. Ryan Cos.

    Hyper Marketing made its debut on the World's 50 Largest Agency Companies ranking in Ad Age's April 2012 Agency Report.

    Lake Capital, a private-equity firm in Chicago, owns a majority stake in Hyper Marketing, with the remainder held by senior executives.

    All of Hyper Marketing's agencies have common but not identical legal ownership under Lake Capital. Hyper Marketing is the name of the network, not of any specific legal entity.

    Lake Capital entered the picture in August 2005 when Lake made its initial investment in MediaWhiz, an online performance marketing agency founded in 2001.

    Lake Capital in July 2006 acquired a stake in Haggin Marketing, a direct-marketing agency founded in 2001. Haggin in February 2009 bought SolutionSet, an agency started in 2002. Haggin in October 2009 changed Haggin's name to SolutionSet.

    SolutionSet MediaWhiz Partnership was created in August 2011 when SolutionSet and MediaWhiz combined to form an agency network.

    SolutionSet MediaWhiz Partnership in January 2012 acquired D.L. Ryan Cos., a full-service multichannel marketing services company founded in 1984. The combined venture took the name Hyper Marketing.

    In its own words: Hyper Marketing is the largest independent marketing services network in North America with 1,300 people and 31 offices in the U.S., including five offices located next to leading retailer headquarters and more than 200 people embedded on client sites.

    The foundation to our network puts transactional marketing at the center. Our fresh approach to a multi-agency network provides an open agency model with relevant collaboration in delivering comprehensive solutions that exceed our client's expectations.

    Collectively, we offer a full-service suite of integrated performance marketing solutions and create programs that change consumer behavior and drive profitable transactions across digital, direct, data, Hispanic, shopper marketing, promotion and performance media.

    Some of our current clients include Adidas, AT&T, Dell, eBay, Home Depot, Kellogg's, Office Depot and Unilever.


    Top executive: Zain Raj, CEO; Michael Miller, CMO; Chris Averill, CFO
    Headquarters: Hyper Marketing/343 W. Erie St., Ste. 630, Chicago, Ill. 60654/Phone: (312) 337-7100/Fax: 312-337-7199

    http://www.hypermarketinginc.com

IBM Corp.'s IBM Interactive*

  • Revenue ($ in millions)20112010% chg
    Worldwide$415.0NANA
    U.S.$255.0NANA
    Non-U.S.$160.0NANA
    Ticker: IBM (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: IBM Interactive is IBM Corp.'s global digital agency.

    IBM formed the venture in early 2008 by uniting and rebranding various existing IBM interactive services under the banner of IBM Interactive.

    In its own words: IBM Interactive is a global, world-class interactive agency with offices on six continents.

    We have the versatility and imagination of a dynamic interactive agency, backed by the discipline, depth and expertise of IBM. We help business executives and marketers understand how to capitalize on the potential of technology to deliver a brand promise that impacts the bottom line.

    We start with understanding our clients' goals, and then create solutions tied to business outcomes and brand strategy. To do this, we draw on the best of IBM's global capabilities, from research to leading technology, to powerful analytics and more.

    IBM Interactive is driving IBM's strategy in customer and in-store experience, multi-channel commerce and social business. Unique IBM Interactive offerings include accelerated visioning (customer strategy and customer experience design); user research with 40 Ph.D. usability engineers and statistical experts; customer experience design; multi-channel strategy; and analytics including social media and unstructured data.


    Top executive: Jim Rudd, ptnr & IBM Interactive practice leader; Raj Mirchandani, ptnr
    Headquarters: IBM Corp.'s IBM Interactive/71 S. Wacker Dr., Chicago, Ill. 60606/Phone: (276) 546-7833/Fax: (877) 600-8959

    http://www.ibm.com

Interpublic Group of Cos.

  • Revenue ($ in millions)20112010% chg
    Worldwide$7,014.6$6,507.37.8
    U.S.$3,887.7$3,709.94.8
    Non-U.S.$3,126.9$2,797.411.8
    Ticker: IPG (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Interpublic Group of Cos. is the world's fourth-largest agency company.

    New York-based Interpublic reported 2011 revenue of $7.0 billion; vs. $6.5 billion in 2010; $6.0 billion in 2009; and $7.0 billion in 2008.

    Interpublic employed about 42,000 people worldwide (18,000 in U.S.) at year-end 2011; vs. 41,000 (18,000 in U.S.) at year-end 2010; 40,000 (17,000 in U.S.) at year-end 2009; 45,000 (19,000 in U.S.) at year-end 2008; 43,000 (19,000 in U.S.) at year-end 2007; 42,000 (18,000 in U.S.) at year-end 2006; and 43,000 (18,000 in U.S.) at year-end 2005.

    Interpublic's investments/minority holdings as of April 2012 included:

    Facebook (2006 investment; approximately 0.25% stake). (In August 2011, Interpublic sold about half of its less-than-0.5% holdings in Facebook and received net proceeds of $133.5 million. Interpublic recorded a pre-tax gain of $132.2 million on that sale.)

    Accentmarketing (U.S. Hispanic agency, 49%).

    IW Group (U.S. Asian-American agency, 49%).

    Interpublic in December 2010 sold U.S. public-relations agency MWW Group back to MWW's management.

    Publicis Groupe as of April 2012 owned 1% of Interpublic, a holdover from Publicis' earlier investment in FCB; Interpublic bought True North Communications (parent of FCB) in 2001. Interpublic, the original major agency holding company, ranked as the world's largest agency firm as recently as 2000. It slipped to second place in revenue, behind Omnicom Group, in 2001, and third, behind WPP, in 2003. Publicis surpassed Interpublic as the third-largest agency firm in 2009.

    Top executive: Michael I. Roth, chmn & CEO; Frank Mergenthaler, exec VP & CFO
    Headquarters: Interpublic Group of Cos./1114 Ave. of the Americas, New York, N.Y. 10036/Phone: (212) 704-1200/Fax: (212) 704-1201

    http://www.interpublic.com

inVentiv Health*

  • Revenue ($ in millions)20112010% chg
    Worldwide$340.9$312.89.0
    U.S.$293.7NANA
    Non-U.S.$47.2NANA
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: InVentiv Health provides clinical, consulting and commercial services to the biopharmaceutical and health-care industries.

    Revenue shown in this record reflects estimated revenue of the company's marketing-communications businesses.

    InVentiv Health, formerly a public company, in August 2010 was acquired for about $1.1 billion by inVentiv Group Holdings, a private investor group formed by affiliates of Thomas H. Lee Partners, Liberty Lane Partners and members of inVentiv management. Under terms of the deal, inVentiv shareholders received $26.05 in cash for each share of stock. As a result of the merger, inVentiv's common stock is no longer listed on Nasdaq.

    InVentiv has grown through acquisitions, both before and after it went private; see its website for more expanded information on its deals.

    The company in January 2011 reorganized into three sectors: Clinical, Consulting and Commercial.

    Commercial includes the legacy inVentiv Health operations, including marketing communications.

    InVentiv Health's InVentiv Communications business grew out of health-care agency group inChord Communications, bought by inVentiv Health in October 2005, and later acquisitions. The inChord acquisition included healthcare agencies GSW Worldwide, Palio Communications, Navicor Group and Stonefly Communications Group. InVentiv Health bought inChord for $196.8 million in cash and stock plus earn-out payments contingent on performance from 2005 through 2007.

    InVentiv Group Holdings expanded its communications practice in September 2010 by acquiring SubstratHomme SA, commonly known as Star Terre Sante, a group of healthcare marketing and communications agencies based in Paris.

    In 2008, inVentiv Communications expanded its global reach by forming inVentiv Europe. The company in August 2011 bundled its European communications businesses under a new company network, InVentiv Health Communications/Europe.

    InVentiv Health bought four communications companies in 2007: Ignite Health, a digital health-care agency; health-care PR shops Chandler Chicco Agency and Chamberlain Healthcare Public Relations; and health-care branding firm Addison Whitney.

    InVentiv Health acquired Jeffrey Simbrow Associates, a Toronto-based health-care marketing and communications agency, in April 2006, expanding the inVentiv Communications operation. InVentiv Health in 2009 had stated worldwide revenue of $1.07 billion and employed 6,400 people at year-end 2009. The company as of February 2012 said it employed 13,000 people in 40 countries.

    In 2009, 2008 and 2007, inVentiv Health said in 10-K filings, no single client exceeded 10% of total revenue. InVentiv Health said it in 2009 served more than 350 clients and supported more than 850 client brands. About 55% and 50% of inVentiv Health's revenue in 2009 and 2008, respectively, came from its 10 largest clients, which in 2009 were (alphabetically): Allergan, Bristol-Myers Squibb Co., Cephalon, Eli Lilly & Co., Johnson & Johnson, Merck, Novartis, Pfizer, Roche and Sanofi-Aventis.

    Top executive: Paul Meister, chmn & CEO, inVentiv Health
    Headquarters: inVentiv Health/1 Van de Graaff Dr., Burlington, Mass. 01803/Phone: (800) 416-0555

    http://www.inventivhealth.com

LBi International

  • Revenue ($ in millions)20112010% chg
    Worldwide$273.8$233.217.4
    U.S.$57.0$45.924.0
    Non-U.S.$216.9$187.215.8
    Ticker: LBI (Euronext Amsterdam)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: LBi International N.V. (NYSE Euronext Amsterdam: LBI) is a marketing and technology-services agency company based in Amsterdam.

    Revenue shown for the company is from its financial statement, converted to U.S. dollars by Ad Age DataCenter.

    LBi International in November 2011 acquired Mr. Youth, a New York-based social-media agency, for about $40 million.

    LBi International N.V. was formed Aug. 1, 2010, when Obtineo Netherlands Holding N.V. acquired LBi International AB; the merged company took the name LBi International N.V. The merger was announced in February 2010. LBi International AB was formed by the July 31, 2006, merger of LB Icon of the Netherlands and Framfab of Sweden.

    Obtineo was a combination of Bigmouthmedia GmbH and 40 million euros ($53 million) of new capital from Carlyle Group, a private-equity firm, and Cyrte and Janivo, a privately owned investment company based in the Netherlands.

    Prior to the 2010 merger, Bigmouthmedia had a staff of more than 200 people in 13 offices in 10 countries on three continents, positioning itself as "Europe's largest search engine marketing company." Bigmouthmedia had been backed by Carlyle Group. Bigmouthmedia was founded in 1997 and merged with German competitor GlobalMedia GmbH in 2006. Carlyle continued as an investor in LBi International N.V. after the 2010 merger.

    LBi International N.V.'s operations in the U.S. came via LBi International AB, including New York-based IconNicholson; Creative Digital Group, which LBi acquired in May 2007 and renamed LBi Atlanta; Syrup, acquired in August 2007; and Special Ops Media, bought in April 2008. IconNicholson and Special Ops Media in March 2010 merged, rebranding simply as LBi; and from Bigmouthmedia, with an office in New York. U.S. revenue shown in this record reflects LBi International N.V.'s entire U.S. revenue.

    In its own words: LBi is a global-marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. Along with our media arm, Bigmouthmedia, we define and execute transformational digital strategies for clients including BT, Coca-Cola Co., E.ON, Lloyds TSB, Play.com, SABMiller and Virgin Atlantic.

    Across our offices in 16 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics.

    There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organizations, from famous global businesses to disruptive start-ups, choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.


    Top executive: Luke Taylor, global CEO; Judith Carr, pres & mg dir-LBi U.S.; Lyndsay Menzies, chief media officer
    Headquarters: LBi International/Joop Geesinkweg 209, P.O Box 94829, Amsterdam, 1096 AV/Phone: 31-20-460-4500/Fax: 31-20-460-4502

    http://www.lbi.com

M&C Saatchi

  • Revenue ($ in millions)20112010% chg
    Worldwide$263.6$208.426.5
    U.S.$11.1$4.0173.4
    Non-U.S.$252.5$204.423.6
    Ticker: LON:SAA (AIM)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: M&C Saatchi is a publicly held agency based in London.

    The agency was founded in 1995 by brothers Maurice and Charles Saatchi following their departure from international agency network Saatchi & Saatchi, an agency founded in 1970. (Saatchi & Saatchi now is owned by Publicis Groupe.)

    M&C Saatchi went public in 2004.

    Charles Saatchi left M&C Saatchi in October 2006, selling his 7% stake for about $7 million. Charles had largely been a passive investor, dedicating his efforts instead to his modern-art collection.

    In its own words: In 1995 Maurice, Charles and partners left Saatchi & Saatchi to start M&C Saatchi. M&C Saatchi was international from birth, with offices in Europe, the U.S. and Australia. Today our network has 28 offices, making M&C Saatchi the largest independent network in the world. We are united by brutal simplicity of thought and the belief that nothing is impossible. The client who wants to challenge the status quo, is the one who will get the most out of our network.

    Brutal simplicity of thought is a deep distaste for waffle and vagueness, a preference to get to the point. It is a threshing machine that separates the intellectual wheat from the chaff. It is a modern form of good manners, because the world is short of time.

    Nothing is impossible is a romantic belief in our ability to change the world by an act of will. It is a flat refusal to accept the status quo. It is a conviction that an individual can make what seems highly improbable happen.


    Top executive: David Kershaw, chief exec, M&C Saatchi Plc
    Headquarters: M&C Saatchi/36 Golden Square, London, U.K. W1F 9EE/Phone: 44-20-7543-4500/Fax: 44-20-7543-4501

    http://www.mcsaatchiplc.com

Marketing Store

  • Revenue ($ in millions)20112010% chg
    Worldwide$132.5$132.30.2
    U.S.$33.3$36.7-9.4
    Non-U.S.$99.3$95.53.9
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Marketing Store is a marketing-services agency firm based in suburban Chicago.

    Marketing Store's services include youth and family marketing, digital, direct, customer relationship management and loyalty programs, consumer promotions (premiums, experiential, games, contests, sweepstakes) and shopper marketing.

    Marketing Store was founded in 1986.

    Marketing Store's parent is Havi Group, a private company founded in 1974 to provide distribution services to McDonald's restaurants in the Chicago area.

    Havi Group (havigroup.com) services include procurement and strategic sourcing; project management and execution; process leadership; supply chain management; forecasting and planning; food processing and bakeries; promotions and premiums manufacturing; promotional marketing and advertising; distribution and logistics.

    In its own words: As one of the largest brand activation and marketing services agencies in the world, we are experts at creating tangible interactions that engage people, influence purchase and build brands.

    Our campaigns get consumers to buy one more product one more time. We do this by always seeking the next best idea with a childlike curiosity; then we put it into action with meticulous execution. We call this Inspiration: Applied.

    Our areas of expertise include youth and family marketing, digital, direct, customer relationship management and loyalty programs, consumer promotions (premiums, experiential, games, contests, sweepstakes) and shopper marketing.

    We are also one of the world's largest toy design and manufacturing companies, producing hundreds of millions of toys each year for premium promotions as well as partnering with retail toy makers to extend product lines.

    Marketing Store is part of Havi Group, a privately held company headquartered just outside of Chicago with over 8,000 employees serving 100 countries worldwide.


    Top executive: Mark Landlot, global CEO
    Headquarters: Marketing Store/701 E. 22nd St., Lombard, Ill. 60148/Phone: (630) 693-1400/Fax: (630) 693-6999

    http://themarketingstore.com

MDC Partners

  • Revenue ($ in millions)20112010% chg
    Worldwide$943.3$689.136.9
    U.S.$758.2$574.032.1
    Non-U.S.$185.1$115.160.8
    Ticker: MDCA (Nasdaq)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: MDC Partners is a publicly traded agency holding company with stakes or full ownership in an assortment of advertising and marketing-services shops.

    MDC's 10-K for year ended December 2011 explained:

    "In the competitive, highly fragmented marketing and communications industry, the Company's operating companies compete for business with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group of Companies, Inc., WPP Group plc, Publicis Group SA and Havas Advertising." (WPP Group is now WPP. Havas Advertising is now Havas.)

    MDC breaks its business into two segments, as explained in its 10-K for year ended December 2011:

    "The Strategic Marketing Services segment generally consists of firms that offer a full suite of integrated marketing communication and consulting services, including advertising and media, interactive marketing, direct marketing, public relations, corporate communications, market research, corporate identity and branding, and sales promotion to national and global clients."

    "The Performance Marketing Services segment includes firms that provide consumer insights to satisfy the growing need for targetable, measurable solutions or cost effective means of driving return on marketing investment and growth for regional, national and global clients."

    MDC's 10-K for the year ended December 2011 said MDC generated about 6% of 2011 revenue from its largest client, Sprint, vs. 8% in 2010; 16% in 2009; 19% in 2008; and 17% in 2007.

    MDC said its10 largest clients (by revenue) accounted for 29% of worldwide revenue in 2011, vs. 37% in 2010; 49% in 2009; and 45% in 2008.

    MDC previously owned Core Strategy Group, a marketing consultancy formerly known as Zyman Group. Core Strategy Group in 2012 said it was no longer owned by MDC.

    In December 2011, MDC discontinued a division of Accent Marketing Services called Performance Marketing Group.

    In December 2010, MDC discontinued a startup division of Redscout called 007, taking a loss of $722,000 as discontinued operations.

    Effective September 30, 2010, MDC ceased Zig US's operations and as a result incurred a goodwill impairment charge of $232,000. The 10-K for year-end December 2010 said: "Including the impairment charge Zig US's results of operations, net of income tax benefits, for the year ended 2010, there was a loss of" $1,046,000.

    In June 2010, MDC discontinued a startup called Fearless Progression. As a result, MDC wrote off its investment in Fearless of $710,000. Including the impairment charge, Fearless's results of operations net of income tax benefits for the year ended 2010, was a loss of $743,000.

    Effective Dec. 31, 2008, MDC deemed three ventures--Clifford/Bratskeir Public Relations, ItoPartners and Mobium Creative Group (a division of Colle & McVoy)--to be discontinued operations.

    Top executive: Miles S. Nadal, chmn & CEO
    Headquarters: MDC Partners/745 Fifth Ave., 19th Fl., New York, N.Y. 10151/Phone: (646) 429-5500/Fax: (212) 937-4365

    http://www.mdc-partners.com

Media Consulta

  • Revenue ($ in millions)20112010% chg
    Worldwide$460.0$407.612.9
    U.S.$12.0$12.3-2.4
    Non-U.S.$448.0$395.313.3
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Media Consulta is an independent agency network for integrated communications. It was founded in Berlin in 1993.

    Media Consulta services include advertising and media, public relations, corporate publishing, interactive marketing, sports, youth and music marketing, event management and TV production.

    The Media Consulta network includes 59 offices worldwide, including one U.S. office (in New York).

    Revenue figures reflect worldwide turnover including revenue of partner agencies as reported by Media Consulta.

    In its own words: Media Consulta is a leading independent PR and advertising agency in Europe and is the only German agency network with agencies in all 27 European Union member states, the accession states and all key business centers throughout the world, totaling 59 countries.

    Alongside internationality, our second unique selling proposition is to offer an integrated communication portfolio. This includes advertising and media, public relations, corporate publishing, interactive marketing, sports, youth and music marketing, event management and television production. Following in our success in working for institutions and political clients, e.g. the European Union, we are also currently looking to position ourselves as a market leader in serving brand clients.


    Top executive: Harald Zulauf, CEO; Tobias Pfutzner, media planner; Dirk Weidekamp, creative dir
    Headquarters: Media Consulta/Wassergasse 3, Berlin, 10179/Phone: 0049-30-65000-0/Fax: 0049-30-65000-192

    http://www.media-consulta.com

Meredith Corp.'s Meredith Xcelerated Marketing

  • Revenue ($ in millions)20112010% chg
    Worldwide$180.0$173.04.0
    U.S.$180.0$173.04.0
    Non-U.S.$0.0$0.0NA
    Ticker: MDP (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Meredith Xcelerated Marketing (MXM) is the agency-services division of Meredith Corp. MXM specializes in direct, database, digital and word-of-mouth marketing to corporate customers, as well as custom publishing.

    Meredith Corp. in October 2011 changed the name of Meredith Integrated Marketing to Meredith Xcelerated Marketing (MXM). The company said: "The updated market positioning reflects MXM's ability to create content-fueled, high-velocity marketing programs using a data-driven strategic process that significantly builds customer value and loyalty across multiple channels."

    Meredith Corp. in October 2011 bought a minority stake in Iris Worldwide, a London-based marketing agency. Iris is privately owned and was founded in 1999. Iris at the time of the deal employed nearly 800 people with offices in London, Manchester, Amsterdam, Delhi, Beijing, Shanghai, Singapore, Sydney, Melbourne, New York, Miami, Mexico City and Atlanta.

    Other Meredith agency acquisitions include Genex and New Media Strategies in fiscal year 2007, Big Communications and Directive in fiscal year 2008, and a 19.9% stake in The Hyperfactory, a mobile marketing agency, in fiscal year 2009. Major clients in 2009 included Kraft, DirecTV, Nestle, Kia Motors America, Publix, Honda, State Farm, and Sony. In July 2010, acquired remaining 80.1% stake in Hyperfactory, which will continue to operate by its own name for now.

    Revenue shown is for Meredith Xcelerated Marketing, and not Meredith Corp.

    In its own words: Meredith Xcelerated Marketing is a digital and customer relationship marketing agency with the proven ability to create measurable marketing programs that are focused on building customer engagement through the use of content and innovation. We have over 40 years of experience creating custom content and relationship marketing platforms. We have over 700 employees in offices throughout the U.S and Australasia (India, New Zealand & Australia). Backed by our parent company, Meredith Corporation, Meredith Xcelerated Marketing has an ideal infrastructure, with insights, analytics, digital and social media expertise all in-house and bundled with our deep consumer communications development expertise.

    Our publishing/agency model enables us to offer unique consumer insights to our clients which allow us to create the most compelling content, resulting in deeper consumer engagement and higher returns on our clients' marketing investments. Our proven approach is to acquire the best in class specialty agencies to deliver the most relevant services which our clients demand. Evidence of this approach is our acquisitions of O'Grady Meyers, Directive, Genex, New Media Strategies, Big Communications and, most recently, The Hyperfactory. Our umbrella strategy is to integrate these agencies under one roof and seamlessly interact with clients continues to pay dividends for Meredith and our clients.


    Top executive: Martin Reidy, pres & CEO; Walter Schild, founder & CEO-digital; Keith Sedlak, CMO
    Headquarters: Meredith Corp.'s Meredith Xcelerated Marketing/1716 Locust St., Des Moines, Iowa 50309/Phone: (515) 284-3000

    http://meredithxceleratedmarketing.com/

Merkle

  • Revenue ($ in millions)20112010% chg
    Worldwide$303.0$254.019.3
    U.S.$303.0$254.019.3
    Non-U.S.$0.0$0.0NA
    Asterisk (*) indicates figures are Ad Age estimates. Table updated May 4, 2012, to correct 2011 worldwide and U.S. revenue. This does not change the ranking.

    Fast facts: Merkle, founded in 1971, specializes in database marketing services.

    Merkle in January 2007 acquired the response services division of AB&C Group, a provider of direct response processing services, merging it into Merkle/Response.

    In March 2011, Merkle acquired Impaqt, a Pittsburgh-based search-marketing agency. As agencies, Merkle and Impaqt are ranked separately; for parent company, both agencies' revenues are combined.

    In its own words: Merkle is the nation's largest privately-held agency. As an agency dedicated to customer relationship marketing (CRM), Fortune 1000 companies, such as TGIFriday's, Dell, Clorox, Geico, GMAC Insurance, PNC Bank, American Express, DirecTV and Universal, and leading nonprofit organizations, such as American Cancer Society, Susan G Komen and the Arthritis Foundation, partner with us to maximize the value of their customer portfolios. We do this through strategically led, data-driven customer targeting, measurement and insights that drive increases in customer acquisition, engagement and value. Our CRM strategists, vertical industry experts and marketing services specialists develop and implement programs that promote customer engagement across digital and offline media and channels.

    With the marketing landscape evolving at rapid speed, organizations are able to capture exponentially more information about their customers. Merkle transforms this data into marketing insight to create fully integrated, measurable and profitable customer-centric marketing programs and campaigns. Through customer optimization, marketers have the greatest opportunity to improve revenue growth, market share and customer profitability.


    Top executive: David Williams, chmn & CEO; Craig Dempster, exec VP & CMO; Dave Paulus, exec VP-bus devel
    Headquarters: Merkle/7001 Columbia Gateway Dr., Columbia, Md. 21046/Phone: (443) 542-4000

    http://www.merkleinc.com

Next Fifteen Communications Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$137.5$113.820.9
    U.S.$72.2$58.623.1
    Non-U.S.$65.4$55.118.5
    Ticker: LON:NFC (AIM)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Next Fifteen Communications Group is a London-based, publicly traded holding company that owns and operates public-relations agencies and digital/research consultancies.

    Holding company revenue shown for each year is for fiscal year ended July 31; U.S. revenue shown for holding company is for U.S and Canada; revenue converted by Ad Age DataCenter to U.S. dollars from British pounds.

    Next Fifteen made its debut on the World's 50 Largest Agency Companies ranking in Ad Age's April 2012 Agency Report.

    Next Fifteen was founded in August 1981 as PR firm Text 100 and over time has expanded through acquisitions.

    Among Next Fifteen's U.S. acquisitions and launches:

    2005: OutCast Communications, San Francisco and New York. (Acquisition.)

    2006: 463 Communications LLC, public-policy communications business in Washington and San Francisco (initially acquired 40% stake; 76% stake as of 2011).

    2009: M Booth, consumer PR agency in New York. (Acquisition.)

    2010: Beyond, digital consultancy launched through merger of Context Analytics, Project Metal and U.K./U.S. digital agency Type 3.

    2010: Blueshirt Group, investor relations agency based in San Francisco (85% stake). Text 100 Group went public in 1997, The company's holdings at that time consisted of PR firms Text 100 and Bite.

    Text 100 Group changed its name to OneMonday Group in 2000. OneMonday in 2002 sold rights to its name to PricewaterhouseCoopers for $5 million and took the name Next Fifteen Communications Group.

    Top executive: Tim Dyson, CEO; Richard Eyre, non-exec chmn
    Headquarters: Next Fifteen Communications Group/The Triangle, 5-17 Hammersmith Grove, London, W6 0LG/Phone: 44 (0)20 8846 0770/Fax: 44 (0)20 7160 5322

    http://www.nextfifteen.com

Omnicom Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$13,872.5$12,542.510.6
    U.S.$7,048.7$6,683.15.5
    Non-U.S.$6,823.8$5,859.416.5
    Ticker: OMC (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Omnicom Group is the world's second-largest agency company. The New York-based firm reported $13.9 billion in 2011 worldwide revenue; vs. revenue of $12.5 billion in 2010, $11.7 billion in 2009 and $13.4 billion in 2008.

    Omnicom employed 70,600 people at year-end 2011; vs. 65,500 people at year-end 2010; 63,000 at year-end 2009; 68,000 at year-end 2008; 70,000 at year-end 2007; and 66,000 at year-end 2006.

    Omnicom in 2010 initiated a global review of operations with the aim to reorganize or dispose of what President-CEO John Wren termed "non-core, low-growth, low-margin businesses ... generally in smaller markets." As of April 2011, Omnicom had disposed of units with combined annual revenue of about $120 million.

    Randall J. Weisenburger, Omnicom's CFO, said the company in 2011 made "some 35 dispositions." Specifically, he said: "We completed a number of small dispositions during the year, mostly in the United States."

    Weisenburger in February 2012 said: "I know we have a couple of divestitures or dispositions that we continue to work on, so we know we at least have those to go. We will constantly evaluate businesses. We have a number of agencies that I'd say are on our very active watch list, so we have plans in place for them to change their business, and we'll monitor how that progresses over the course of the year."

    Weisenburger in July 2011 said: "The companies that we've tried to dispose of were not high margin, high growth businesses otherwise we wouldn't have been looking to dispose of them."

    Weisenburger also said in July 2011 that the businesses on Omnicom's "potentials list" of possible divestitures had annualized revenue of about $200 million. Wren in July 2011 said the likelihood that Omnicom would complete all those possible divestitures was "unfortunately small," so that the annualized revenue of completed divestitures on that potentials list would be less than $200 million.

    On the acquisitions front, Weisenburger said Omnicom's more significant 2011 purchases included Clemenger Group, Communispace, Mudra Group, Marina Maher and Medina Turgul.

    Omnicom effective Feb. 1, 2011, acquired majority ownership in Clemenger Group, an Australian agency company, increasing its equity ownership to 73.7% from 46.7%. Omnicom's BBDO Worldwide had been a minority investor since 1972.

    The company in February 2011 bought Communispace, a digital market-research-services firm.

    Omnicom in fourth-quarter 2011 bought a majority stake in Mudra Group, a marketing-communications group in India. Omnicom previously owned a 10% stake. Mudra was founded in 1980. Mudra formed an alliance in 1988 with Omnicom's DDB Worldwide, making Mudra part of the DDB network. DDB Mudra opened in 2007.

    Omnicom in November 2011 bought Marina Maher Communications, a public-relations agency focused on marketing to women. The New York-based firm opened in 1983. It operates as an operating unit of Omnicom's Diversified Agency Services group.

    Omnicom's DDB Worldwide in fourth-quarter 2011 bought a controlling interest in its two Turkish affiliates, Medina Turgul DDB and DDB & Co. Medina Turgul DDB and DDB & Co. had been DDB affiliates since 1995 and 2004, respectively.

    Omnicom said that in 2011, its largest client was served by more than 200 Omnicom agencies and represented 2.6% of 2011 worldwide revenue. Omnicom said in its 10-K for year ended December 2011: "No other client accounted for more than 2.1% of our 2011 revenue. Our top 100 clients, ranked by revenue, were each served, on average, by more than 50 of our agencies in 2011 and collectively represented approximately 50% of our 2011 revenue."

    Omnicom in March 2011 sold a majority stake in U.S. PR firm Brodeur Partners.

    Omnicom in 2010 disbanded pioneering digital agency Agency.com, splitting its offices among TBWA Worldwide network agencies.

    Omnicom in 2008 dropped to No. 2 in worldwide revenue among agency companies, behind WPP. Dublin-based WPP leapfrogged Omnicom with revenue from Taylor Nelson Sofres, a market research company WPP bought in October 2008.

    Omnicom's investments/minority holdings as of April 2012 included:

    Brodeur Partners (minority stake).

    Footsteps (U.S. multicultural agency, 49%).

    LatinWorks (U.S. Hispanic agency, 49%).

    SpikeDDB (U.S. African-American agency, 49%).

    Top executive: John D. Wren, pres & CEO; Bruce Crawford, chmn; Randall J. Weisenburger, exec VP & CFO
    Headquarters: Omnicom Group/437 Madison Ave., New York, N.Y. 10022/Phone: (212) 415-3600/Fax: (212) 415-3530

    http://www.omnicomgroup.com

Photon Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$339.9$334.01.8
    U.S.$8.9$14.9-40.6
    Non-U.S.$331.0$319.13.7
    Ticker: ASX:PGA (ASE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Photon Group is an Australian-based holding company for advertising and marketing-services companies.

    Photon sold various holdings in 2010 and 2011, focusing on a narrower group of core operations as part of a broad corporate and financial restructuring.

    Revenue shown for 2011 is for fiscal year ended June 30, 2011 (stated net revenue of $343.6 million in Australian dollars), and 2010 is for year ended June 30, 2010 (stated net revenue of Australian $378.6 million), converted to U.S. dollars by Ad Age.

    Photon said it generated about 29% of fiscal-year 2011 revenue outside Australia.

    Photon was founded in 2000 by Tim Hughes and Simon Reynolds. Photon was listed on Australia's stock exchange in 2004.

    Photon in January 2012 named Matthew Melhuish as CEO; Melhuish previously was head of Australian agencies at Photon. As CEO, Melhuish replaced Jeremy Philips, who resigned in December 2011.

    In announcing Philips' resignation in 2011, Photon said: "When Mr. Philips arrived at Photon last year, the company had 45 highly uneven business units in five divisions across 13 countries. Now, Photon comprises 14 more substantial units focused on four geographic hubs. The remaining units are all focused on the company's core strategic marketing functions, maximising the opportunities for collaboration."

    Photon had named Philips as CEO effective June 1, 2010. He succeeded Matt Bailey, who had resigned earlier in 2010. Philips relocated to Australia from New York, where he had been exec VP at News Corp.

    Brian Bickmore, an independent director, was named chairman in July 2010. Hughes, the former exec chairman, resigned from Photon's board in August 2010.

    Photon in January 2011 said it sold U.S. venture Findology Interactive Media "for nominal consideration including assumption of certain liabilities."

    Photon in February 2008 bought Naked Communications, a U.K.-based communications-planning agency. That followed the December 2007 acquisition of Findology Interactive Media, a Los Angeles search and online-advertising agency, and January 2007 acquisition of a 51% stake in OB Media, Houston. OB Media (Online Business Media Group) manages online shopping websites.

    Top executive: Brian Bickmore, exec chmn; Matthew Melhuish, CEO
    Headquarters: Photon Group/Level 9, 155 George St., Sydney, NSW 2000/Phone: 61 2 8213 8000/Fax: 61 2 8213 3030

    http://www.photongroup.com

Project WorldWide

  • Revenue ($ in millions)20112010% chg
    Worldwide$261.1$222.817.2
    U.S.$164.6$128.028.6
    Non-U.S.$96.5$94.81.8
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Project WorldWide is a holding company focused on engagement marketing through a network of agencies, wholly owned and partly owned by Project, that offer experiential marketing, digital services and content.

    Project's flagship agency is George P. Johnson, a global event-marketing agency founded in 1914.

    George P. Johnson's management group in October 2010 formed Project WorldWide to serve as a holding company for George P. Johnson and other agencies.

    Project's formation came after George P. Johnson made several acquisitions, including California digital shop Juxt Interactive (acquired in 2008), the Spinifex Group (based in Australia) and Raumtechnik (in Germany).

    Project in early 2011 acquired Partners & Napier, an ad agency in Rochester, N.Y.

    Project's agencies also include G7 Entertainment Marketing (formerly George P. Johnson's Entertainment Marketing Group).

    In its own words: Project WorldWide is the first independently owned global holding company grounded in engagement marketing, with a complementary, not competitive, agency structure.

    Project WorldWide's employee-owned network of agencies, including George P. Johnson, Partners & Napier, Juxt Interactive, G7 Entertainment Marketing, The Spinifex Group and Raumtechnik, provide targeted, relevant and meaningful brand experiences that create, deepen and accelerate profitable relationships for many of the world's top brands.


    Top executive: Robert G. Vallee Jr., chmn & CEO; Jeffrey Rutchik, exec VP-client svcs ww; Robert Albitz, exec VP-creative ww
    Headquarters: Project WorldWide/3600 Giddings Rd., Auburn Hills, Mich. 48326/Phone: (248) 475-2500/Fax: (248) 475-2325

    http://www.project.com

Publicis Groupe

  • Revenue ($ in millions)20112010% chg
    Worldwide$8,086.0$7,175.012.7
    U.S.$3,783.0$3,451.09.6
    Non-U.S.$4,303.0$3,724.015.5
    Ticker: EPA:PUB (Euronext Paris)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Publicis Groupe is the world's third-largest agency company.

    The Paris-based company in 2009 passed Interpublic Group of Cos. to take the No. 3 spot.

    Worldwide revenue shown is Publicis' stated U.S.-dollar revenue for the world. U.S. revenue shown is Publicis' stated U.S.-dollar revenue for North America.

    Publicis reported 2011 worldwide revenue of $8.1 billion; vs. $7.2 billion in 2010; $6.3 billion in 2009; and $6.9 billion in 2008.

    Publicis employed 53,807 people worldwide (18,790 in North America) at year-end 2011; vs. 48,531 (17,306 in North America) at year-end 2010; and 45,402 (14,215 in North America) at year-end 2009. The company employed 44,727 people worldwide at year-end 2008; and 43,808 at year-end 2007.

    The company's major 2011 acquisitions were digital ventures Rosetta and Big Fuel; Brazilian agencies Talent and DPZ; and Chinese venture Genedigi.

    Publicis in May 2011 announced a deal to buy Rosetta Marketing Group for $575 million cash, paid at deal closing, plus potential deferred payment in 2014 based on the agency's performance in 2011-2013. Rosetta is a digital agency based in Hamilton, N.J. Publicis said Rosetta would be "an autonomous, stand-alone brand within Publicis Groupe." Publicis completed the deal in July 2011.

    Publicis in July 2011 bought 51% of Big Fuel, a New York-based social-media agency. Publicis can increase its stake to 100% starting in 2014. Publicis aligned Big Fuel under the VivaKi organization; the shop serves as strategic social-media center for VivaKi units Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Big Fuel at time of acquisition had more than 170 employees, up from 30 employees in early 2010. The shop focuses on social-media services, including strategy, creative, distribution, management and analytics. In announcing deal, Publicis said it expected the agency to have 2011 revenue of nearly $30 million, "a 500% increase year-on-year." That implies that the shop had 2010 revenue of about $5 million.

    The company in April 2011 raised its interest in Talent Group, a major independent agency firm, to 60%. Publicis had purchased its initial 49% stake in Talent in 2010.

    Publicis in July 2011 bought 70% of DPZ, an ad agency based in Sao Paulo, Brazil. At the time of the acquisition, Publicis said it could increase its ownership to 100% over the following two or three years. DPZ kept its name and operates within Publicis Groupe on a stand-alone basis. Founded in 1968, DPZ had about 230 employees at time of acquisition. Publicis said the agency had seen double-digit organic growth over the past three years prior to acquisition, with 2011 revenue expected to reach 40 million euros.

    Publicis in April 2011 expanded its Brazil holdings with two deals: First, it acquired GP7, a Sao Paulo-based ad agency with 40 employees at time of acquisition. The shop was founded in 2004. Publicis renamed the agency Publicis Red Lion, aligning it with the Publicis Worldwide network. Second, the company bought a minority stake in Tailor Made, a Brazilian independent advertising agency. Publicis Groupe can increase its Tailor Made holding to 100% by 2013. Publicis Groupe integrated the agency into Leo Burnett Brazil, which was renamed Leo Burnett Tailor Made. (Publicis in 2010 bought another Brazilian agency, digital shop AG2.)

    Publicis in June 2011 bought Genedigi Group, a public-relations and marketing-communications agency in China. Publicis aligned Genedigi with MSL Group. Founded in 1997, Genedigi Group as of June 2011 employed 400 communications professionals across PR, event marketing, digital marketing and an in-house market research center.

    Publicis in April 2011 sold its 56% stake in U.K. PR firm Freud Communications back to Chairman Matthew Freud.

    Publicis Groupe's investments/minority holdings as of April 2012 included:

    Bartle Bogle Hegarty (U.K. ad agency, 49%).

    Bromley Communications (U.S. Hispanic agency, 49%).

    Burrell Communications Group (U.S. African-American agency, 49%).

    Dentsu Razorfish (Japanese digital agency, 19.35%).

    Publicis as of April 2012 owned 1% of Interpublic, a holdover from Publicis' earlier investment in FCB; Interpublic bought True North Communications (parent of FCB) in 2001.

    Publicis on Feb. 17, 2012, bought back 18 million Publicis shares owned by Dentsu for 644.4 million euros ($840.3 million) or 35.80 euros ($46.68) a share. The buyback, which had been expected, ended a strategic alliance in place since 2002 (when Publicis bought Dentsu-backed Bcom3 Group, the then-parent of Leo Burnett and Starcom MediaVest).

    In a statement, Dentsu said the sale of its big Publicis stake marked the end of three agreements: a shareholders' pact with Publicis; a strategic alliance with Publicis; and a shareholders' agreement with Elisabeth Badinter, a member of the founding family and main shareholder of Publicis. "As a result of this termination, Dentsu and Ms. Badinter will no longer act in concert," the statement said. Publicis in February 2012 said Badinter held 10.99% of the shares and 19.92% of the voting rights of Publicis, making her the company's largest shareholder.

    In announcing the buyback, Publicis said: "The friendly relationship and collaboration between the two groups will continue. Firstly, Dentsu holds 2.12% of the shares of Publicis Groupe S.A. (following the share cancellation). Secondly, the two joint ventures between Dentsu and Publicis Groupe will continue in the same form and with the same shareholdings as previously (Beacon Communications and Dentsu Razorfish owned respectively 66% and 19.35% by Publicis Groupe). Moreover, partnerships related to specific clients that the two groups have in common will continue, in the clients' interests."

    Top executive: Maurice Levy, chmn & CEO; Jack Klues, CEO, VivaKi; Kevin Roberts, CEO, Saatchi & Saatchi
    Headquarters: Publicis Groupe/133 Ave. des Champs-Elysees, Paris, 75008/Phone: 331-4443-7000/Fax: 331-4443-7525

    http://publicisgroupe.com/#/en

Richards Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$173.0$170.01.8
    U.S.$173.0$170.01.8
    Non-U.S.$0.0$0.0NA
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Richards Group is a major independent advertising and marketing services group based in Dallas.

    In its own words: The Richards Group is the nation's largest independent branding agency. 2011 was another year of stability and doing what we always do: focus on our work, our people, and our clients without regard to a holding company (because we don't have one), shareholders (we're independent), or the distractions of Wall Street (we're private). In fact, 2011 was The Richards Group's best financial year yet by a small margin. We were proud to celebrate several notable client anniversaries in 2011: Sub-Zero/Wolf (10 years), Motel 6 (25 years), Chick-fil-A (17 years), H-E-B (14 years), MD Anderson Cancer Center (15 years), QuikTrip (9 years), Fruit of the Loom (11 years), and MetroPCS (10 years). In 2011, The Richards Group was recognized by The Dallas Morning News as one of the "Top 100 Places to Work" in Dallas-Fort Worth for the third year in a row. We also received the following awards in 2011, to name a few: AdBowl.com Super Bowl Top 10 Commercials ("Carma" and "Reply All" for Bridgestone); Bronze Effie Awards for the Atlanta Falcons and Travelocity; MediaPost OMMA Awards for Biltmore (First Place), Fruit of the Loom (First Place), The Home Depot (Finalist), and Go RVing (Finalist); IAB MIXX Award for Go RVing; Addy Awards for The Salvation Army (Silver) and Biltmore (Bronze); and a Webby Award for Biltmore.


    Top executive: Stan Richards, founder, principal & creative dir; Mary Price, brand media principal; Diane Fannon, brand mgmt principal
    Headquarters: Richards Group/8750 N. Central Expressway, Ste. 1200, Dallas, Texas 75231-6437/Phone: (214) 891-5700/Fax: (214) 891-5289

    http://www.richards.com

Sapient Corp.'s SapientNitro

  • Revenue ($ in millions)20112010% chg
    Worldwide$685.7$515.033.1
    U.S.$450.4$350.028.7
    Non-U.S.$235.3$165.042.6
    Ticker: SAPE (Nasdaq)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: SapientNitro is a digital-centric advertising and marketing-services agency. SapientNitro provides integrated marketing and creative services, web and interactive development, traditional advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions including a significant focus on mobile, and content and asset management strategies and solutions.

    SapientNitro is part of Sapient Corp., a global marketing and technology services company.

    Revenue shown for SapientNitro as an agency company is the actual (not pro forma) rounded revenue for Sapient Corp.'s SapientNitro business unit.

    SapientNitro reported worldwide revenue (not pro forma) of $685.7 million in 2011; $514.7 million in 2010; and $405.0 million (restated) in 2009.

    Sapient Corp. reported worldwide service revenue of $1.02 billion in 2011; $823.5 million in 2010; and $638.9 million in 2009, including revenue from its three business units (SapientNitro, Sapient Global Markets, Sapient Government Services).

    Sapient Corp. on Sept. 6, 2011, bought 100% of D&D Holdings (DAD), a London-based ad agency operating in the United Kingdom and continental Europe. The acquisition added about 200 people; DAD became part of the SapientNitro operating segment. Purchase price was $45.2 million, consisting of $29.5 million in cash and deferred contingent consideration with an estimated fair value of $15.7 million. DAD accounted for $9.1 million in revenue for the period in 2011 that Sapient owned it.

    Sapient Corp. on July 13, 2011, bought 100% of Clanmo, a full-service mobile interactive agency based in Cologne, Germany, that focuses on mobile strategy, communications, design and technological implementation. Sapient paid $5.4 million cash to buy Clanmo. The acquisition added approximately 50 people; Clanmo became part of the SapientNitro operating segment. Clanmo accounted for $3.6 million in revenue for the period in 2011 that Sapient owned it.

    Sapient Corp. on July 1, 2009, bought 100% of Nitro Group, a global ad agency network operating in North America, Europe, Australia and Asia. Nitro employed about 300 people at the time of the acquisition. Nitro had 2008 worldwide revenue of $56.2 million, according to a disclosure in Sapient's 10-K for year ended December 2009. Sapient bought Nitro for $31.0 million (consisting of $11.1 million in cash; plus stock; plus the estimated value of deferred compensation), according to Sapient's 10-K. In that 10-K, Sapient said: "We acquired Nitro to leverage its traditional advertising services with our digital commerce and marketing technology services."

    Sapient Corp. in February 2010 combined its Sapient Interactive and SapientNitro divisions as a single brand, going to market as SapientNitro.

    Sapient was founded in 1990.

    Nitro Group was founded in 2001 in China and made various acquisitions over the years before being acquired by Sapient. Nitro bought 51% of U.K. digital marketing consultancy Mook in January 2006. Nitro purchased direct marketing agency River Communications in May 2005. Nitro in April 2007 bought New York agency AKA Advertising.

    In its own words: SapientNitro is a marketing partner for the 21st century. Our team of 6,000-plus Idea Engineers around the world fuses the best of creativity and technology to deliver superior customer experiences across both virtual and physical worlds.

    An attractive alternative to the advertising holding companies, we are digitally centered, but traditionally capable--and we take a holistic approach to understanding changing consumer behavior. In short, SapientNitro is uniquely positioned as the agency best equipped to dominate the new marketing landscape.

    2011 was a game-changing year for us. With 33% year-over-year revenue increase (nearly all organic), we had the highest growth rate in the industry. We netted 68 new clients, have a 70% win rate and 50%-plus retained revenue.

    We started 2011 by being named Silver Agency of the Year by OMMA and "Stand-Out Agency" by Ad Age.

    We started 2012 by earning the highest scores in Forrester Research's first-ever Mobile Marketing Wave Report and also Forrester's Global Commerce Service Providers Wave Report.

    We showed how far our imagination and technical prowess could take us when we unveiled the world's largest sneaker archive in the world and first-ever visual wiki (Foot Locker's "Sneakerpedia" won a Gold Cyber Lion at Cannes 2011.)

    Despite the challenging economy, SapientNitro delivered 33% year-over-year revenue gains--and maintains the industry's best organic growth rate.


    Top executive: Alan Herrick, CEO, Sapient Corp.
    Headquarters: Sapient Corp.'s SapientNitro/131 Dartmouth St., 3rd Fl., Boston, Mass. 02116/Phone: (617) 621-0200/Fax: (617) 621-1300

    http://www.sapientnitro.com

Serviceplan Agenturgruppe

  • Revenue ($ in millions)20112010% chg
    Worldwide$233.6$197.018.5
    U.S.$0.0$0.0NA
    Non-U.S.$233.6$197.018.5
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Serviceplan Agenturgruppe, based in Munich, is one of Germany's largest independent agency firms.

    Serviceplan operations include Mediaplus, a media planning and buying unit; Plan.net, an online-media subsidiary; and Facit, a market-research unit.

    The firm's formal name is Serviceplan Agenturgruppe fur innovative Kommunikation GmbH & Co. KG.

    Chairman Florian Haller is the son of Peter Haller, who co-founded Serviceplan in 1970 with Rolf Stempel.

    In its own words: With almost 40 specialized companies handling the various aspects of modern communication under one umbrella, the Serviceplan Group is Germany's largest independent agency network. Its clients have in-house access to unparalleled resources that go far beyond what others consider 'full-service' including: classic advertising, trade and distribution marketing, media planning and procurement, mobile advertising, dialogue marketing, CRM and online marketing, design, event, PR and publishing, market research, web controlling and development of marketing management software.

    1,110 dedicated professionals at numerous German (e.g., Munich, Hamburg, Berlin) and international (e.g., Paris, Zurich, Dubai) offices provide innovative solutions to a discerning list of clients that includes HiPP, Miele, Lego, KFC, Sony Ericsson, Continental, Mini, Lufthansa and BMW.

    The Serviceplan Group is the country's undisputed No. 1 owner-operated agency. A number of its subsidiaries have also established themselves as Top 10 agencies within their respective fields. Mediaplus, for example, is ranked No. 6 amongst all of Germany's media agencies (Recma Ranking) and Plan.Net has earned itself a Top 2 rank as one of Germany's largest new-media service providers (w&v, BVDW, Hightext iBusiness).


    Top executive: Florian Haller, chmn
    Headquarters: Serviceplan Agenturgruppe/Briennerstr. 45 a-d, Munich, 80250/Phone: 0049-89-20-50-20/Fax: 0049-89-20-50-23-14

    http://www.serviceplan.de

STW Group

  • Revenue ($ in millions)20112010% chg
    Worldwide$323.4$285.213.4
    U.S.$0.0$0.0NA
    Non-U.S.$323.4$285.213.4
    Ticker: ASX:SGN (ASE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: STW Group is a publicly traded Australian holding company that holds interests in more than 70 advertising and marketing-communications entities.

    Revenue shown is STW's stated revenue from continuing operations (converted by Ad Age DataCenter to U.S. dollars).

    STW reported revenue from continuing operations in Australian dollars of $313.0 million in 2011 and $310.0 million in 2010.

    WPP (through WPP subsidiary Cavendish Square Holdings BV) had a 20.7% stake in STW as of March 2012; vs. 20.6% in February 2011 and February 2010, according to STW's annual reports. WPP also owned 33.3% of Singleton Ogilvy & Mather, the Australian arm of WPP's Ogilvy & Mather; STW (formerly Singleton Group) owns the rest of Singleton Ogilvy & Mather.

    STW's services include advertising, digital communication, production, branded content, retail and promotional marketing, sports sponsorship and management, brand and corporate design, business strategy, market research and insight, public relations, corporate communication, employee communication, multicultural communication, training and facilitation.

    Top executive: Michael Connaghan, CEO & exec dir; Lukas Aviani, CFO
    Headquarters: STW Group/Level 6, 72 Christie St., St. Leonards, NSW 2065/Phone: 61-2-9373-6488/Fax: 61-2-9373-6482

    http://www.stwgroup.com.au

Tokyu Agency

  • Revenue ($ in millions)20112010% chg
    Worldwide$182.5$169.08.0
    U.S.$0.0$0.0NA
    Non-U.S.$182.5$169.08.0
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Tokyu Agency is an agency network based in Tokyo.

    Tokyu was established in 1961 and operates 15 offices.

    Tokyu Agency and DDB Japan, Tokyo, operate jointly DDB Tokyu Agency Creative that provides creative services to Tokyu and links Tokyu to DDB offices worldwide. Tokyu Agency signed a business cooperation agreement with DDB Worldwide Communications Group in 2003.

    The agency opened in 1961. Tokyu Agency celebrated its 50th anniversary March 1, 2011.

    Tokyu Agency is part of Tokyu Group, a diverse Japanese group involved in transportation, real estate, retailing, leisure services, hotel business and construction. Tokyu Agency as of 2012 was 84.1% owned by Tokyu Corp.

    Top executive: Tsuneyasu Kuwahara, pres; Tomoyasu Kawabata, VP; Makoto Hayashi, operating officer
    Headquarters: Tokyu Agency/4-8-18 Akasaka, Minato-ku, Tokyo, Japan 107-8417/Phone: 81-3-3475-9382/Fax: 81-3-3475-9419

    http://www.tokyu-agc.co.jp

Viad Corp.'s Global Experience Specialists*

  • Revenue ($ in millions)20112010% chg
    Worldwide$170.5$166.02.7
    U.S.$126.6$123.32.7
    Non-U.S.$43.9$42.72.7
    Ticker: VVI (NYSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Global Experience Specialists provides exhibition, event marketing and retail marketing services.

    The venture is owned by Viad Corp., formerly Dial Corp., Greyhound Dial Corp. and Greyhound Corp.

    Worldwide revenue shown here is Viad's actual worldwide gross revenue for "exhibits and environments"; U.S. and non-U.S. portions are Ad Age DataCenter estimates.

    Viad's Marketing & Events Group (operating as Global Experience Specialists) reported worldwide gross revenue from exhibits and environments of $170.5 million in 2011; $166.0 million in 2010; $147.5 million in 2009; $229.7 million in 2008; and $199.5 million in 2007.

    Viad reported total worldwide gross revenue for the Marketing & Events Group (Global Experience Specialists) of $840.6 million in 2011; $756.5 million in 2010; $730.5 million in 2009; and $1.034 billion in 2008. Most of that revenue came from "convention and event services," revenue that is separate from "exhibits and environments" revenue; Global Experience Specialists is largely an exhibition and event production and services firm.

    Global Experience Specialists dates to 1939 and a company called Manncraft. Greyhound Corp. in 1969 bought Manncraft, which evolved into Greyhound Exposition Services. The business grew into GES Expositions Services (one of the largest exhibition production and services firms) and an Experiential Marketing Services group (including Exhibitgroup/Giltspur and a 2008 acquisition, Becker Group).

    In February 2010, Viad's Marketing & Events Group unified its businesses under a single new brand: Global Experience Specialists.

    In its own words: At Global Experience Specialists (GES), our mission is to create the world's most meaningful and memorable brand experiences. Handling and trying new products, a firm handshake and steady eye contact do wonders for a product and a company's reputation.

    Getting up close and personal is key. Our team of professionals is experienced in creating compelling, in-person brand experiences across multiple channels including trade shows, events, mobile marketing, holiday experiences and museum exhibitions.

    We provide turnkey service to clients by creating, managing, and executing their program as well as collecting relevant data to help them deepen relationships with customers and prospects.

    With 58 offices across North America, Europe and the United Arab Emirates and a global network of resources, GES connects brands with consumers throughout the world.

    So, why not make events part of the equation and deliver your brand story, pitch or product launch in person? To learn more about some of the projects we've done with Disney, Warner Bros., International CES, CONEXPO-CON/AGG, Bell Helicopter and P&G Pet Care, visit our website or give us a call.

    www.ges.com

    1.800.424.6224


    Top executive: Paul B. Dykstra, pres & CEO, Viad Corp.; Steve Moster, pres, Global Experience Specialists
    Headquarters: Viad Corp.'s Global Experience Specialists/7000 Lindell Rd., Las Vegas, Nev. 89119/Phone: (800) 424-6224/Fax: (702) 914-5262

    http://www.ges.com

Vision7 International*

  • Revenue ($ in millions)20112010% chg
    Worldwide$181.3$192.5-5.8
    U.S.$17.1$20.7-17.6
    Non-U.S.$164.3$171.8-4.4
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Vision7 International is a Canadian-based marketing-communications holding company. Vision7 took its name in November 2010 in a restructuring of marketing-communications firm Cossette Inc.

    Revenue shown for 2011 is an Ad Age DataCenter estimate. Revenue shown for 2010 is stated revenue for fiscal year ended September 2010.

    Vision7 has two operating divisions: Cossette, an integrated marketing agency in Canada; and EdC Communications, a group of discipline-specific marketing agencies in Canada, the U.S., the U.K. and Asia.

    In the U.S., Vision7's operations include public-relations firm Citizen Paine (formerly PainePR) and social-media venture Rocket XL.

    Cossette in July 2010 closed its New York ad agency, which operated under the Cossette name. That office was the former Cossette Post, acquired by Cossette in 2001.

    Cossette Inc. went private in December 2009, and delisted from the Toronto Stock Exchange, after becoming a wholly owned subsidiary of Mill Road Capital, a Greenwich, Conn.-based investment firm. Cossette originally went public in 1999.

    Cossette Inc. in May 2008 bought an 80% stake in Rocket XL, a Los Angeles-based online firm specializing in social media and word-of-mouth marketing.

    Cossette Inc. in July 2007 bought a 65.4% stake in Dare, a digital agency with offices in New York, Vancouver and London. As of April 2012, Dare had offices in Vancouver, Singapore, London and Bristol, U.K.

    Cossette Inc. bought a majority stake in PainePR in 2004. Vision7 (under the name Cossette) bought the remaining 20% stake in Paine in January 2009 for U.S. $2,218,000, giving the company 100% ownership of that agency.

    In October 2011 PainePR changed its name to Citizen Paine as part of a rebranding of Vision7-owned PR agencies under the Citizen Relations umbrella.

    Top executive: Claude Lessard, chmn & CEO
    Headquarters: Vision7 International/300 St. Paul St., Ste. 300, Quebec City, Quebec G1K 7R1/Phone: (418) 647-2727/Fax: (418) 521-3779

    http://vision7international.com/en/

Wieden & Kennedy*

  • Revenue ($ in millions)20112010% chg
    Worldwide$265.0$231.714.4
    U.S.$170.2$133.227.7
    Non-U.S.$94.8$98.5-3.7
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Wieden & Kennedy is an independent ad agency with headquarters in Portland, Ore. and offices in Amsterdam, Delhi, London, New York, Sao Paulo, Shanghai and Tokyo.

    The agency opened in 1982.

    In its own words: Wieden & Kennedy, founded in Portland, Ore., in 1982, is an independent, privately held international advertising agency with offices in Portland, New York, Amsterdam, Delhi, London, Sao Paulo, Shanghai and Tokyo.

    A full-service, creatively led communications company, Wieden & Kennedy has helped build some of the strongest global brands, including Coca-Cola, Chrysler, ESPN, Honda, Levi's, Nike and Procter & Gamble.


    Top executive: Dan Wieden, co-founder & global exec creative dir; Dave Luhr, COO; John Jay, global exec creative dir
    Headquarters: Wieden & Kennedy/224 NW 13th Ave., Portland, Ore. 97209/Phone: (503) 937-7000/Fax: (503) 937-8000

    http://www.wk.com

WPP

  • Revenue ($ in millions)20112010% chg
    Worldwide$16,053.4$14,416.211.4
    U.S.$5,045.7$4,786.25.4
    Non-U.S.$11,007.7$9,630.014.3
    Ticker: LON:WPP (LSE)
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: WPP, with 2011 revenue of $16.1 billion, is the world's largest agency company.

    Dublin-based WPP employed 113,615 people worldwide at year-end 2011; vs. 104,052 at year-end 2010; 99,565 employees at year-end 2009; and 112,663 employees at year-end 2008.

    WPP in May 2011 bought Commarco Holding, a German agency group that had been controlled by a private-equity firm.

    WPP is incorporated in the British Crown dependency of Jersey and lists Dublin, Ireland, as its principal executive office, though London remains a key office.

    WPP surpassed Omnicom Group as the largest agency company in 2008. WPP leapfrogged Omnicom with help from Taylor Nelson Sofres, a U.K.-based market-research firm that WPP bought in October 2008. Taylor Nelson Sofres became part of WPP's Kantar market-research business.

    WPP's investments/minority holdings as of 2012 included:

    Asatsu-DK (Japanese agency group, 24.3%).

    BPG Group (Middle East agency group, 40.0%).

    Brierley & Partners (U.S. direct agency, 20.0%).

    CHI & Partners (London ad agency, 49.9%).

    Chime Communications (U.K. agency group, 17.4%).

    Dentsu, Young & Rubicam (Asian joint venture with Dentsu Inc., 49.0%).

    GIIR (South Korean agency group, 22.7%).

    Grass Roots Group (U.K. business processes consulting firm, 44.8%).

    HighCo (French agency firm, 34.1%).

    Ibope Latinoamericana (market research, 44.2%).

    Johannes Leonardo (U.S. agency, 49.0%).

    Jupiter Drawing Room (South African agency, 49.0%).

    STW Group (Australian agency group, 20.7%).

    UniWorld Group (U.S. multicultural agency, 49.0%).

    Top executive: Martin Sorrell, grp chief exec; Philip Lader, non-exec chmn; Paul Richardson, finance dir
    Headquarters: WPP/6 Ely Place, Dublin, /Phone: 353-1669-0333/Fax: 353-1669-0334

    http://www.wpp.com