Revenue ($ in millions) | 2011 | 2010 | % chg |
Worldwide | $8,086.0 | $7,175.0 | 12.7 |
U.S. | $3,783.0 | $3,451.0 | 9.6 |
Non-U.S. | $4,303.0 | $3,724.0 | 15.5 |
Ticker: EPA:PUB (Euronext Paris) |
Asterisk (*) indicates figures are Ad Age estimates.
Fast facts: Publicis Groupe is the world's third-largest agency company.
The Paris-based company in 2009 passed Interpublic Group of Cos. to take the No. 3 spot.
Worldwide revenue shown is Publicis' stated U.S.-dollar revenue for the world. U.S. revenue shown is Publicis' stated U.S.-dollar revenue for North America.
Publicis reported 2011 worldwide revenue of $8.1 billion; vs. $7.2 billion in 2010; $6.3 billion in 2009; and $6.9 billion in 2008.
Publicis employed 53,807 people worldwide (18,790 in North America) at year-end 2011; vs. 48,531 (17,306 in North America) at year-end 2010; and 45,402 (14,215 in North America) at year-end 2009. The company employed 44,727 people worldwide at year-end 2008; and 43,808 at year-end 2007.
The company's major 2011 acquisitions were digital ventures Rosetta and Big Fuel; Brazilian agencies Talent and DPZ; and Chinese venture Genedigi.
Publicis in May 2011 announced a deal to buy Rosetta Marketing Group for $575 million cash, paid at deal closing, plus potential deferred payment in 2014 based on the agency's performance in 2011-2013. Rosetta is a digital agency based in Hamilton, N.J. Publicis said Rosetta would be "an autonomous, stand-alone brand within Publicis Groupe." Publicis completed the deal in July 2011.
Publicis in July 2011 bought 51% of Big Fuel, a New York-based social-media agency. Publicis can increase its stake to 100% starting in 2014. Publicis aligned Big Fuel under the VivaKi organization; the shop serves as strategic social-media center for VivaKi units Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Big Fuel at time of acquisition had more than 170 employees, up from 30 employees in early 2010. The shop focuses on social-media services, including strategy, creative, distribution, management and analytics. In announcing deal, Publicis said it expected the agency to have 2011 revenue of nearly $30 million, "a 500% increase year-on-year." That implies that the shop had 2010 revenue of about $5 million.
The company in April 2011 raised its interest in Talent Group, a major independent agency firm, to 60%. Publicis had purchased its initial 49% stake in Talent in 2010.
Publicis in July 2011 bought 70% of DPZ, an ad agency based in Sao Paulo, Brazil. At the time of the acquisition, Publicis said it could increase its ownership to 100% over the following two or three years. DPZ kept its name and operates within Publicis Groupe on a stand-alone basis. Founded in 1968, DPZ had about 230 employees at time of acquisition. Publicis said the agency had seen double-digit organic growth over the past three years prior to acquisition, with 2011 revenue expected to reach 40 million euros.
Publicis in April 2011 expanded its Brazil holdings with two deals: First, it acquired GP7, a Sao Paulo-based ad agency with 40 employees at time of acquisition. The shop was founded in 2004. Publicis renamed the agency Publicis Red Lion, aligning it with the Publicis Worldwide network. Second, the company bought a minority stake in Tailor Made, a Brazilian independent advertising agency. Publicis Groupe can increase its Tailor Made holding to 100% by 2013. Publicis Groupe integrated the agency into Leo Burnett Brazil, which was renamed Leo Burnett Tailor Made. (Publicis in 2010 bought another Brazilian agency, digital shop AG2.)
Publicis in June 2011 bought Genedigi Group, a public-relations and marketing-communications agency in China. Publicis aligned Genedigi with MSL Group. Founded in 1997, Genedigi Group as of June 2011 employed 400 communications professionals across PR, event marketing, digital marketing and an in-house market research center.
Publicis in April 2011 sold its 56% stake in U.K. PR firm Freud Communications back to Chairman Matthew Freud.
Publicis Groupe's investments/minority holdings as of April 2012 included:
Bartle Bogle Hegarty (U.K. ad agency, 49%).
Bromley Communications (U.S. Hispanic agency, 49%).
Burrell Communications Group (U.S. African-American agency, 49%).
Dentsu Razorfish (Japanese digital agency, 19.35%).
Publicis as of April 2012 owned 1% of Interpublic, a holdover from Publicis' earlier investment in FCB; Interpublic bought True North Communications (parent of FCB) in 2001.
Publicis on Feb. 17, 2012, bought back 18 million Publicis shares owned by Dentsu for 644.4 million euros ($840.3 million) or 35.80 euros ($46.68) a share. The buyback, which had been expected, ended a strategic alliance in place since 2002 (when Publicis bought Dentsu-backed Bcom3 Group, the then-parent of Leo Burnett and Starcom MediaVest).
In a statement, Dentsu said the sale of its big Publicis stake marked the end of three agreements: a shareholders' pact with Publicis; a strategic alliance with Publicis; and a shareholders' agreement with Elisabeth Badinter, a member of the founding family and main shareholder of Publicis. "As a result of this termination, Dentsu and Ms. Badinter will no longer act in concert," the statement said. Publicis in February 2012 said Badinter held 10.99% of the shares and 19.92% of the voting rights of Publicis, making her the company's largest shareholder.
In announcing the buyback, Publicis said: "The friendly relationship and collaboration between the two groups will continue. Firstly, Dentsu holds 2.12% of the shares of Publicis Groupe S.A. (following the share cancellation). Secondly, the two joint ventures between Dentsu and Publicis Groupe will continue in the same form and with the same shareholdings as previously (Beacon Communications and Dentsu Razorfish owned respectively 66% and 19.35% by Publicis Groupe). Moreover, partnerships related to specific clients that the two groups have in common will continue, in the clients' interests."
Top executive: Maurice Levy, chmn & CEO; Jack Klues, CEO, VivaKi; Kevin Roberts, CEO, Saatchi & Saatchi
Headquarters: Publicis Groupe/133 Ave. des Champs-Elysees, Paris, 75008/Phone: 331-4443-7000/Fax: 331-4443-7525
http://publicisgroupe.com/#/en