Agency Family Trees 2013

World revenue rank shown at right. Agencies listed by network. Click plus sign to expand.

Project WorldWide [This record free to all users]

Worldwide revenue $277.7 million

  • Revenue ($ in millions)20122011% chg
    Asterisk (*) indicates figures are Ad Age estimates.

    Fast facts: Project WorldWide is a holding company focused on engagement marketing through a network of agencies, wholly owned and partly owned by Project, that offer experiential marketing, digital services and content.

    Project's flagship agency is George P. Johnson, a global event-marketing agency founded in 1914.

    George P. Johnson's management group in October 2010 formed Project WorldWide to serve as a holding company for George P. Johnson and other agencies.

    Project's formation came after George P. Johnson made several acquisitions, including California digital shop Juxt Interactive (acquired in 2008), the Spinifex Group (based in Australia) and Raumtechnik (in Germany).

    Project in March 2013 bankrolled the launch of San Francisco agency startup, Argonaut.

    Project in 2012 acquired Affinitive, a New York City-based word-of-mouth and social-media agency, and Motive, a Denver-based consumer promotion and experiential agency.

    Project in early 2011 acquired Partners & Napier, an ad agency in Rochester, N.Y.

    Project's agencies also include G7 Entertainment Marketing (formerly George P. Johnson's Entertainment Marketing Group).

    In its own words: Project WorldWide is a next-generation network of best-in-class, wholly owned marketing agencies, focused on providing deeply engaging experiences that drive business results for clients.

    Project WorldWide is independent and employee owned, with more than 1,900 employees across 39 offices around the world. The agencies include George P. Johnson, Partners & Napier, JUXT Interactive, G7 Entertainment Marketing, Motive, Spinifex Group, Affinitive and Raumtechnik.

    Top executive: Robert G. Vallee Jr., chmn & CEO; Brian Martin, sr VP-mktg & comms; John Trinanes, sr VP-creative
    Headquarters: Project WorldWide/3600 Giddings Rd., Auburn Hills, Mich. 48326/Phone: (248) 475-2500

Acquity Group

Acxiom Corp.

Aimia (proprietary loyalty services)

Alliance Data Systems Corp.'s Epsilon*


Brunswick Group*

Cheil Worldwide

Chime Communications


Deloitte Touche Tohmatsu's Deloitte Digital*

Dentsu Inc.*


DJE Holdings

eBay's GSI Marketing Services*

Enero Group

Engine Group

Experian's Experian Marketing Services

FTI Consulting (Strategic Communications)*

FullSix Group

Grupo ABC


Hakuhodo DY Holdings*



Hearst Corp.'s iCrossing*


IBM Corp.'s IBM Interactive*

Interpublic Group of Cos.

inVentiv Health Communications*

M&C Saatchi

Marketing Store

Match Marketing Group

MDC Partners

Media Consulta

Meredith Corp.'s Meredith Xcelerated Marketing


Next Fifteen Communications Group

Omnicom Group

Publicis Groupe

Quebecor Media's Nurun*

Richards Group

Sapient Corp.'s SapientNitro

Serviceplan Agenturgruppe

STW Group

Tokyu Agency

Viad Corp.'s Global Experience Specialists*

Vision7 International*

Wieden & Kennedy*