Digital Family Trees 2011

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Key digital properties and services of eleven major U.S. media companies.

Comcast Corp. [This record free to all users]

  • U.S. media company rank in 20091
    Worldwide revenue (including NBCU)* in 2010$54.838B
    Worldwide revenue (including NBCU)* in 2009$51.192B
    U.S. estimated media revenue (including NBCU) in 2009$43.844B
    *Worldwide revenue figures shown for 2010 and 2009 are unofficial pro forma calculations equaling sum of stated worldwide revenue of Comcast Corp. and of NBC Universal. Comcast was set to release official 2010 pro forma results on May 4, 2011.

    Unduplicated total U.S. visitors and unduplicated average minutes per visitor from ComScore Media Metrix for Comcast Corp. including NBC Universal for December 2010. Revenue in $ billion. U.S. estimated media revenue is sum of Comcast Corp.'s 2009 estimated U.S. media revenue and NBC Universal's 2009 estimated U.S. media revenue from Ad Age's 100 Leading Media Companies 2010 report.

    Comcast in January 2011 acquired a 51% controlling stake in NBC Universal from General Electric Co., completing a joint-venture deal that Comcast and GE had announced in December 2009. GE retained 49% of NBC Universal.

    http://www.comcast.com

AOL

  • U.S. media company rank in 200927
    Worldwide revenue in 2010$2.417B
    Worldwide revenue in 2009$3.246B
    U.S. estimated media revenue in 2009$2.379B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    AOL struck a deal on Super Bowl Sunday, Feb. 6, 2011, to buy Huffington Post, an internet newspaper offering commentary and news, for $315 million. AOL officially announced the deal on Feb. 7, 2011. AOL expected to close the deal in late first-quarter or early second-quarter 2011.

    As part of the transaction, Arianna Huffington, Huffington Post's co-founder and editor-in-chief, was to become president and editor-in-chief of AOL's newly formed Huffington Post Media Group, which would include Huffington Post and various AOL content and information sites (including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch and StyleList). Huffington Post started in May 2005.

    AOL is a digital-media and content company. AOL also operates a dial-up internet access business. AOL in 2006 began a transition from a primarily subscription-based business to an advertising-supported global web services business. AOL in August 2006 announced a major shift, ceasing most marketing of its rapidly declining dial-up service and making many AOL services free to broadband users.

    Time Warner in December 2009 spun off AOL as an independent company; America Online had acquired Time Warner in 2001.

    Google in 2005 bought a 5% stake in AOL. Time Warner repurchased Google's 5% interest in AOL for $283 million in cash in July 2009, prior to Time Warner's spinoff of AOL.

    http://corp.aol.com/

CBS Corp.

  • U.S. media company rank in 200911
    Worldwide revenue in 2010$14.06B
    Worldwide revenue in 2009$13.015B
    U.S. estimated media revenue in 2009$10.474B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for CBS Interactive for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    http://www.cbscorporation.com

Facebook

  • U.S. media company rank in 200969
    Worldwide revenue in 2010$1.86B
    Worldwide revenue in 2009$.74B
    U.S. estimated media revenue in 2009$.56B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. and worldwide revenue figures are eMarketer's January 2011 estimates for Facebook ad revenue. U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    http://www.facebook.com/press.php

Google

  • U.S. media company rank in 200913
    Worldwide revenue in 2010$29.321B
    Worldwide revenue in 2009$23.651B
    U.S. estimated media revenue in 2009$7.913B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    http://www.google.com/intl/en/corporate/index.html

Microsoft Corp.

  • U.S. media company rank in 200938
    Worldwide revenue (YE 6/10, YE 6/09) in 2010$62.484B
    Worldwide revenue (YE 6/10, YE 6/09) in 2009$58.437B
    U.S. estimated media revenue in 2009$1.591B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    Microsoft bought digital agency and advertising company aQuantive in August 2007 for $5.9 billion. Publicis on Oct. 13, 2009, acquired Razorfish from Microsoft for $544 million ($547 million including transaction costs); as part of the deal, Microsoft received a 3.3% stake in Publicis.

    Microsoft and Yahoo in July 2009 announced a 10-year search marketing and technology alliance in hopes of becoming a more formidable search competitor to Google. Microsoft and Yahoo in February 2010 said they had received clearance for their search agreement, without restrictions, from the U.S. Justice Department and European Commission. Under the agreement, Yahoo has moved its algorithmic and paid search platforms to Microsoft; Microsoft provides Yahoo with the same search result listings available through Microsoft's Bing; and Yahoo is integrating Yahoo content, enhanced listings and tools to tailor the experience for Yahoo users.

    Yahoo in August 2010 said it had completed the transition of its U.S. and Canadian English-language search offerings to Microsoft's Bing.

    http://www.microsoft.com

News Corp.

  • U.S. media company rank in 20095
    Worldwide revenue (YE 6/10, YE 6/09) in 2010$32.778B
    Worldwide revenue (YE 6/10, YE 6/09) in 2009$30.423B
    U.S. estimated media revenue in 2009$16.097B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for News Corp. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    http://www.newscorp.com

Time Warner

  • U.S. media company rank in 20094
    Worldwide revenue in 2010$26.888B
    Worldwide revenue in 2009$25.388B
    U.S. estimated media revenue in 2009$17.182B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for Time Warner as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    Time Warner spun off two major operations as independent companies in 2009: Time Warner Cable (in March 2009) and AOL (in December 2009).

    http://www.timewarner.com

Twitter

  • U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. EMarketer in January 2011 estimated Twitter would generate $150 million in ad revenue in 2011. Twitter revenue was not large enough for the company to be ranked in Ad Age's 100 Leading Media Companies 2010.

    http://twitter.com/

Walt Disney Co.

  • U.S. media company rank in 20093
    Worldwide revenue (YE 10/10, YE 10/09) in 2010$38.063B
    Worldwide revenue (YE 10/10, YE 10/09) in 2009$36.149B
    U.S. estimated media revenue in 2009$18.157B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for Walt Disney Co. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    Disney on Dec. 31, 2009, completed its acquisition of Marvel Entertainment for $4 billion in cash and stock. Marvel is a comic-book company whose library includes Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor.

    http://corporate.disney.go.com

Yahoo

  • U.S. media company rank in 200921
    Worldwide revenue in 2010$6.325B
    Worldwide revenue in 2009$6.46B
    U.S. estimated media revenue in 2009$3.535B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report.

    Microsoft and Yahoo in July 2009 announced a 10-year search marketing and technology alliance in hopes of becoming a more formidable search competitor to Google. Microsoft and Yahoo in February 2010 said they had received clearance for their search agreement, without restrictions, from the U.S. Justice Department and European Commission. Under the agreement, Yahoo has moved its algorithmic and paid search platforms to Microsoft; Microsoft provides Yahoo with the same search result listings available through Microsoft's Bing; and Yahoo is integrating Yahoo content, enhanced listings and tools to tailor the experience for Yahoo users.

    Yahoo in August 2010 said it had completed the transition of its U.S. and Canadian English-language search offerings to Microsoft's Bing.

    http://info.yahoo.com

Key worldwide digital properties of the top six agency holding companies.

Aegis Group [This record free to all users]

  • Agency company worldwide revenue rank in 20106
    Worldwide revenue in 2009$2.109B
    Worldwide revenue in $ billion. Agency company worldwide revenue rank for Aegis vs. Havas based on revenue for first six months of 2010. Aegis Group is the parent of Aegis Media and Synovate. Aegis Media operates a group of media-centric diversified marketing-services companies. Synovate is a global market-research firm.

    http://www.aegisplc.com

Dentsu

  • Agency company worldwide revenue rank in 20105
    Worldwide revenue (YE March 2010) $3.196B
    Worldwide revenue (gross profit) in $ billion.

    http://www.dentsu.com/

Havas

  • Agency company worldwide revenue rank in 20107
    Worldwide revenue in 2009$2.01B
    Worldwide revenue in $ billion. Agency company worldwide revenue rank for Havas vs. Aegis based on revenue for first six months of 2010.

    http://www.havas.com

Interpublic Group of Cos.

  • Agency company worldwide revenue rank in 20104
    Worldwide revenue in 2010$6.532B
    Worldwide revenue in 2009$6.028B
    Worldwide revenue in $ billion.

    http://www.interpublic.com

Omnicom Group

  • Agency company worldwide revenue rank in 20102
    Worldwide revenue in 2010$12.543B
    Worldwide revenue in 2009$11.721B
    Worldwide revenue in $ billion.

    http://www.omnicomgroup.com

Publicis Groupe

WPP

  • Agency company worldwide revenue rank in 20101
    Worldwide revenue in 2009$13.598B
    Worldwide revenue in $ billion.

    http://www.wpp.com

Data on digital marketing, media, agencies and more

A. Ad spending: Marketers will spend $28.5B online in 2011 [This record free to all users]

  • FORMAT200920102011201220132014
    Search$10.70$12.37$13.59$15.43$17.00$18.84
    Banner ads5.065.886.567.407.928.63
    Classifieds2.252.532.742.933.103.30
    Rich media1.511.571.601.631.621.58
    Video1.021.421.973.034.075.71
    Lead generation1.451.291.231.241.281.34
    Sponsorships0.380.500.590.680.760.83
    Email0.290.240.240.250.260.27
    Total22.6625.8028.5032.6036.0040.50
    Source: Ad forecasts from eMarketer. Dollars in billions. EMarketer benchmarks its U.S. online advertising spending projections against Interactive Advertising Bureau/PricewaterhouseCoopers data. Search ads include paid listings, contextual text links and paid inclusion. Video includes in-stream, in-banner, in-text. Lead generation includes referrals. Email includes embedded ads only; excludes mobile ad spending.

B. Internet ad spending

  • FORMAT200720082009201020112012
    Display2.0%2.4%2.8%3.0%3.2%3.4%
    Internet video/rich media0.71.11.51.82.22.6
    Classified1.51.82.22.12.22.3
    Paid search3.64.66.47.38.29.1
    Internet radioNA0.10.20.20.20.2
    Podcast0.010.010.020.020.020.02
    Social media0.20.20.40.50.60.8
    Mobile0.10.10.30.40.50.7
    Total internet8.210.513.715.217.119.2
    Total major-media dollars$177.7$170.2$148.3$151.5$155.2$159.6
    Source: Spending as percent of major-media spending from ZenithOptimedia Advertising Forecasts, December 2010. Dollars in billions.

C. Searches: 95% are branded Google, Yahoo or Microsoft/Bing

  • Source: ComScore qSearch. Americans conducted 18.2 billion searches in December 2010. U.S. share based on core searches.

D. Worldwide search engine market share

  • ENGINEDec. 2010Dec. 2009
    1Google63.9%66.8%
    2Yahoo7.57.2
    3Baidu7.36.5
    4Microsoft3.63.1
    5Facebook2.31.2
    6Yandex1.81.4
    7eBay1.81.6
    8NHN1.71.6
    9Ask (IAC)1.11.1
    10Alibaba1.00.8
    Source: ComScore qSearch. Share is of expanded search (137 billion searches in December 2010). Baidu and Alibaba are Chinese. NHN is South Korean. Yandex is Russian.

E. Connectedness

  • Users onlinePercent of adults
    Use internet74%
    Do not use internet26%
    Where they use the internetPercent of all*
    Home only46%
    Home and work49%
    Work only2%
    Other3%
    Source: Pew Research Center's Internet & American Life Project Tracking Survey, Aug. 9-Sept. 13, 2010. *Percent of all users.

F. Device ownership: E-readers and tablets are a hit with younger boomers

  • DEVICEMillennials (18-34)Gen X (35-46)Younger boomers (47-56)Older boomers (57-65)Silent generation (66-74)(G.I. generation) 75+All adults18+
    Cellphone95%92%86%84%68%48%85%
    Desktop computer57696564482859
    Laptop computer70614943301052
    Apple iPod or MP3 player7456422616347
    Game console636338198342
    E-book reader5573625
    Tablet, such as Apple iPad5543114
    None of these138820439
    Source: Pew Research Center's Internet & American Life Project Tracking Survey, Aug. 9-Sept. 13, 2010.

G. Mobile: 27% of U.S. cellphone users have a smartphone

  • Sources: 27% smartphone penetration, U.S. network operator share and U.S. smartphone operating-system market share from ComScore MobiLens, three-month average ending December 2010. Numbers rounded.

H. Mobile: Active mobile internet audience in the U.S.

I. Mobile: Global brand share

  • Handset vendor% shareUnits
    1Nokia33%453
    2Samsung21280
    3LG9117
    4ZTE451
    5RIM (BlackBerry)449
    6Apple347
    7Other27363
    Total1001,361
    Smartphone vendor% shareUnits
    1Nokia33%100
    2RIM (BlackBerry)1649
    3Apple1648
    4Samsung824
    5HTC824
    6Other1855
    Total100300
    Sources:Global handset share and global smartphone market share from Strategy Analytics for 2010 based on vendor shipments; units in millions.

J. Tablets: 82 million Americans will be using tablets by 2015

  • Source: Forrester Research eReader Adoption Forecast, 2010 to 2015 (U.S.). Numbers in millions of U.S. adults.

K. Apple iPhone and iPad applications

  • Top paid applications
    iPhoneiPad
    1Angry Birds1Pages
    2Doodle Jump2GoodReader for iPad
    3Skee-Ball3Numbers
    Top free applications
    iPhoneiPad
    1Facebook1iBooks
    2Angry Birds Lite2Pandora Radio (Pandora Media)
    3Words With Friends Free3Netflix
    Source: Top iPhone/iPad apps from Apple for 2010.

L. E-readers: E-book sales are forecast to reach $2.8 billion by 2015

  • On a laptop35.0%
    On a Kindle e-reader (Amazon)32.0%
    On an iPhone (Apple)15.0%
    On a Sony e-reader12.0%
    On a netbook10.0%
    On a Nook e-reader (Barnes & Noble)9.0%
    On an iPad (Apple)9.0%
    On some other e-reader8.0%
    On another cellphone6.0%
    Source: Forrester Research North American Technographics Entertainment and Media Online Benchmark Recontact Survey, Q2 2010 (U.S.). Base: 280 U.S. e-book readers. Multiple responses accepted. On average, e-book readers read on 1.4 devices.

M. Retail: 67% of U.S. online users will buy something online in 2011

  • Category*20122011
    Computers$55.1$50.6
    Apparel43.839.7
    Housewares31.528.0
    Books, music, videos15.414.2
    Grocery13.211.7
    Personal care8.67.6
    Movies, events8.47.7
    Office products7.56.8
    Auto parts5.85.1
    Video games5.85.0
    Sporting goods3.93.5
    Flowers3.83.4
    Toys3.83.5
    Pets3.02.5
    Other8.07.9
    Total217.5197.3
    Source: Forrester Research. Dollars in billions. Numbers rounded. Category data from "Online Retail Forecast, 2010 to 2015 (U.S.)." Travel bookings excluded. *Categories aggregated by Ad Age: Computers includes PCs, peripherals, software and consumer electronics; apparel includes footwear and jewelry; housewares includes furniture, appliances, art, home improvement and garden supplies; personal care includes over-the-counter drugs. Forrester estimates U.S. online population in 2011 to be 247.4 million people.

N. Social nets: Facebook claims more than 500M users1 worldwide

  • SiteUnique visitors
    1Facebook153,886
    2MySpace (News Corp.)50,101
    3LinkedIn26,577
    4Twitter23,580
    5Yahoo Pulse17,878
    6MyLife13,794
    7Windows Live 212,800
    8DeviantArt10,370
    9Classmates sites 37,513
    10Formspring.me5,276
    Source: ComScore for December 2010. Unique visitors in thousands. 1. Facebook's stated active users worldwide as of February 2011. 2. Microsoft's Windows Live Profile. 3. Owned by United Online.

O. Blogs: AOL in 2011 agreed to buy Huffington Post for $315 million

  • BlogAuthority score
    1Huffington Post908
    2TechCrunch (AOL)894
    3Mashable890
    4Engadget (AOL)881
    5Gizmodo (Gawker Media)870
    6TMZ.com (Time Warner, AOL)866
    7Boing Boing865
    8Daily Beast (Newsweek Daily Beast)855
    9Gawker (Gawker Media)852
    10Official Google Blog (Google)835
    Source: Blogs by standing on Feb. 15, 2011, from Technorati For more on authority score, see technorati.com/what-is-technorati-authority.

P. Video: YouTube users streamed 8.5B videos in January

  • Video brandStreams
    1YouTube (Google)8,460
    2Hulu (Comcast, Disney, News Corp.)813
    3Vevo347
    4MSN/Windows Live/Bing*247
    5Netflix200
    6Yahoo187
    7Facebook159
    8Nickelodeon Family & Parents137
    9Megavideo136
    10MTV Networks Music134
    Sources: Video streams from Nielsen Co. for January 2011, in millions. *Microsoft.

Q. Games

  • GameUnits
    1Wii Play W/Remote13.0
    2Call of Duty: Black Ops12.9
    3Call of Duty: Modern Warfare 212.2
    4Guitar Hero III Legends of Rock10.5
    5Grand Theft Auto: San Andreas10.4
    Sources: Games from NPD Group/Retail Tracking Service. Best-selling video-game/personal-computer games titles of all time with online capabilities through January 2011 in millions of units.

R. Jobs: U.S. employment at internet media companies and web search portals

S. Penetration: China will add 80 million internet users in 2011

  • CountryUsers 2010% penetrationUsers 2011% penetration
    China450.034.0%530.040.0%
    United States223.972.2231.974.0
    Japan93.473.794.274.5
    Brazil72.235.979.038.8
    India63.65.480.26.7
    Germany53.165.055.668.3
    Russia50.636.356.941.0
    United Kingdom44.170.745.572.6
    Source: eMarketer.com, January 2011. Users in millions. An internet user is a person of any age who uses the internet from any location at least once a month with any device.

T. Ad networks

  • Ad networkVisitors
    1Google Ad Network197.7
    2Yahoo Network Plus183.5
    3AOL Advertising180.0
    4Turn Media Platform168.8
    5ValueClick Networks167.8
    624/7 Real Media (WPP)165.2
    Source: ComScore. Unique visitors reached in millions for December 2010 using U.S. panel data.