Key digital properties and services of eleven major U.S. media companies.
U.S. media company rank in 2009 | 1 |
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Worldwide revenue (including NBCU)* in 2010 | $54.838B |
Worldwide revenue (including NBCU)* in 2009 | $51.192B |
U.S. estimated media revenue (including NBCU) in 2009 | $43.844B |
*Worldwide revenue figures shown for 2010 and 2009 are unofficial pro forma calculations equaling sum of stated worldwide revenue of Comcast Corp. and of NBC Universal. Comcast was set to release official 2010 pro forma results on May 4, 2011. Unduplicated total U.S. visitors and unduplicated average minutes per visitor from ComScore Media Metrix for Comcast Corp. including NBC Universal for December 2010. Revenue in $ billion. U.S. estimated media revenue is sum of Comcast Corp.'s 2009 estimated U.S. media revenue and NBC Universal's 2009 estimated U.S. media revenue from Ad Age's 100 Leading Media Companies 2010 report. Comcast in January 2011 acquired a 51% controlling stake in NBC Universal from General Electric Co., completing a joint-venture deal that Comcast and GE had announced in December 2009. GE retained 49% of NBC Universal. |
U.S. media company rank in 2009 | 27 |
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Worldwide revenue in 2010 | $2.417B |
Worldwide revenue in 2009 | $3.246B |
U.S. estimated media revenue in 2009 | $2.379B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. AOL struck a deal on Super Bowl Sunday, Feb. 6, 2011, to buy Huffington Post, an internet newspaper offering commentary and news, for $315 million. AOL officially announced the deal on Feb. 7, 2011. AOL expected to close the deal in late first-quarter or early second-quarter 2011. As part of the transaction, Arianna Huffington, Huffington Post's co-founder and editor-in-chief, was to become president and editor-in-chief of AOL's newly formed Huffington Post Media Group, which would include Huffington Post and various AOL content and information sites (including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch and StyleList). Huffington Post started in May 2005. AOL is a digital-media and content company. AOL also operates a dial-up internet access business. AOL in 2006 began a transition from a primarily subscription-based business to an advertising-supported global web services business. AOL in August 2006 announced a major shift, ceasing most marketing of its rapidly declining dial-up service and making many AOL services free to broadband users. Time Warner in December 2009 spun off AOL as an independent company; America Online had acquired Time Warner in 2001. Google in 2005 bought a 5% stake in AOL. Time Warner repurchased Google's 5% interest in AOL for $283 million in cash in July 2009, prior to Time Warner's spinoff of AOL. |
U.S. media company rank in 2009 | 11 |
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Worldwide revenue in 2010 | $14.06B |
Worldwide revenue in 2009 | $13.015B |
U.S. estimated media revenue in 2009 | $10.474B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for CBS Interactive for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. |
U.S. media company rank in 2009 | 69 |
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Worldwide revenue in 2010 | $1.86B |
Worldwide revenue in 2009 | $.74B |
U.S. estimated media revenue in 2009 | $.56B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. and worldwide revenue figures are eMarketer's January 2011 estimates for Facebook ad revenue. U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. |
U.S. media company rank in 2009 | 13 |
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Worldwide revenue in 2010 | $29.321B |
Worldwide revenue in 2009 | $23.651B |
U.S. estimated media revenue in 2009 | $7.913B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. |
U.S. media company rank in 2009 | 38 |
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Worldwide revenue (YE 6/10, YE 6/09) in 2010 | $62.484B |
Worldwide revenue (YE 6/10, YE 6/09) in 2009 | $58.437B |
U.S. estimated media revenue in 2009 | $1.591B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. Microsoft bought digital agency and advertising company aQuantive in August 2007 for $5.9 billion. Publicis on Oct. 13, 2009, acquired Razorfish from Microsoft for $544 million ($547 million including transaction costs); as part of the deal, Microsoft received a 3.3% stake in Publicis. Microsoft and Yahoo in July 2009 announced a 10-year search marketing and technology alliance in hopes of becoming a more formidable search competitor to Google. Microsoft and Yahoo in February 2010 said they had received clearance for their search agreement, without restrictions, from the U.S. Justice Department and European Commission. Under the agreement, Yahoo has moved its algorithmic and paid search platforms to Microsoft; Microsoft provides Yahoo with the same search result listings available through Microsoft's Bing; and Yahoo is integrating Yahoo content, enhanced listings and tools to tailor the experience for Yahoo users. Yahoo in August 2010 said it had completed the transition of its U.S. and Canadian English-language search offerings to Microsoft's Bing. |
U.S. media company rank in 2009 | 5 |
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Worldwide revenue (YE 6/10, YE 6/09) in 2010 | $32.778B |
Worldwide revenue (YE 6/10, YE 6/09) in 2009 | $30.423B |
U.S. estimated media revenue in 2009 | $16.097B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for News Corp. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. |
U.S. media company rank in 2009 | 4 |
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Worldwide revenue in 2010 | $26.888B |
Worldwide revenue in 2009 | $25.388B |
U.S. estimated media revenue in 2009 | $17.182B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for Time Warner as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010
report. Time Warner spun off two major operations as independent companies in 2009: Time Warner Cable (in March 2009) and AOL (in December 2009). |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. EMarketer in January 2011 estimated Twitter would generate $150 million in ad revenue in 2011. Twitter revenue was not large enough for the company to be ranked in Ad Age's 100 Leading Media Companies 2010. |
U.S. media company rank in 2009 | 3 |
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Worldwide revenue (YE 10/10, YE 10/09) in 2010 | $38.063B |
Worldwide revenue (YE 10/10, YE 10/09) in 2009 | $36.149B |
U.S. estimated media revenue in 2009 | $18.157B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010 not available for Walt Disney Co. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010
report. Disney on Dec. 31, 2009, completed its acquisition of Marvel Entertainment for $4 billion in cash and stock. Marvel is a comic-book company whose library includes Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor. |
U.S. media company rank in 2009 | 21 |
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Worldwide revenue in 2010 | $6.325B |
Worldwide revenue in 2009 | $6.46B |
U.S. estimated media revenue in 2009 | $3.535B |
U.S. unique visitors and average minutes per visitor from ComScore Media Metrix for December 2010. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2010 report. Microsoft and Yahoo in July 2009 announced a 10-year search marketing and technology alliance in hopes of becoming a more formidable search competitor to Google. Microsoft and Yahoo in February 2010 said they had received clearance for their search agreement, without restrictions, from the U.S. Justice Department and European Commission. Under the agreement, Yahoo has moved its algorithmic and paid search platforms to Microsoft; Microsoft provides Yahoo with the same search result listings available through Microsoft's Bing; and Yahoo is integrating Yahoo content, enhanced listings and tools to tailor the experience for Yahoo users. Yahoo in August 2010 said it had completed the transition of its U.S. and Canadian English-language search offerings to Microsoft's Bing. |
Key worldwide digital properties of the top six agency holding companies.
Agency company worldwide revenue rank in 2010 | 6 | ||||||
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Worldwide revenue in 2009 | $2.109B |
Worldwide revenue in $ billion. Agency company worldwide revenue rank for Aegis vs. Havas based on revenue for first six months of 2010. Aegis Group is the parent of Aegis Media and Synovate. Aegis Media operates a group of media-centric diversified marketing-services companies. Synovate is a global market-research firm. |
Agency company worldwide revenue rank in 2010 | 5 | ||||||
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Worldwide revenue (YE March 2010) | $3.196B |
Worldwide revenue (gross profit) in $ billion. |
Agency company worldwide revenue rank in 2010 | 7 | ||||||
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Worldwide revenue in 2009 | $2.01B |
Worldwide revenue in $ billion. Agency company worldwide revenue rank for Havas vs. Aegis based on revenue for first six months of 2010. |
Agency company worldwide revenue rank in 2010 | 4 | ||||||
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Worldwide revenue in 2010 | $6.532B | ||||||
Worldwide revenue in 2009 | $6.028B |
Worldwide revenue in $ billion. |
Agency company worldwide revenue rank in 2010 | 2 | ||||||
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Worldwide revenue in 2010 | $12.543B | ||||||
Worldwide revenue in 2009 | $11.721B |
Worldwide revenue in $ billion. |
Agency company worldwide revenue rank in 2010 | 3 | ||||||
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Worldwide revenue in 2010 | $7.175B | ||||||
Worldwide revenue in 2009 | $6.287B |
Worldwide revenue in $ billion. |
http://www.publicisgroupe.com/site/index.jsp?language=EN
Agency company worldwide revenue rank in 2010 | 1 | ||||||
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Worldwide revenue in 2009 | $13.598B |
Worldwide revenue in $ billion. |
Data on digital marketing, media, agencies and more
FORMAT | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 |
Search | $10.70 | $12.37 | $13.59 | $15.43 | $17.00 | $18.84 |
Banner ads | 5.06 | 5.88 | 6.56 | 7.40 | 7.92 | 8.63 |
Classifieds | 2.25 | 2.53 | 2.74 | 2.93 | 3.10 | 3.30 |
Rich media | 1.51 | 1.57 | 1.60 | 1.63 | 1.62 | 1.58 |
Video | 1.02 | 1.42 | 1.97 | 3.03 | 4.07 | 5.71 |
Lead generation | 1.45 | 1.29 | 1.23 | 1.24 | 1.28 | 1.34 |
Sponsorships | 0.38 | 0.50 | 0.59 | 0.68 | 0.76 | 0.83 |
0.29 | 0.24 | 0.24 | 0.25 | 0.26 | 0.27 | |
Total | 22.66 | 25.80 | 28.50 | 32.60 | 36.00 | 40.50 |
Source: Ad forecasts from eMarketer. Dollars in billions. EMarketer benchmarks its U.S. online advertising spending projections against Interactive Advertising Bureau/PricewaterhouseCoopers data. Search ads include paid listings, contextual text links and paid inclusion. Video includes in-stream, in-banner, in-text. Lead generation includes referrals. Email includes embedded ads only; excludes mobile ad spending. |
FORMAT | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | |
Display | 2.0% | 2.4% | 2.8% | 3.0% | 3.2% | 3.4% | |
Internet video/rich media | 0.7 | 1.1 | 1.5 | 1.8 | 2.2 | 2.6 | |
Classified | 1.5 | 1.8 | 2.2 | 2.1 | 2.2 | 2.3 | |
Paid search | 3.6 | 4.6 | 6.4 | 7.3 | 8.2 | 9.1 | |
Internet radio | NA | 0.1 | 0.2 | 0.2 | 0.2 | 0.2 | |
Podcast | 0.01 | 0.01 | 0.02 | 0.02 | 0.02 | 0.02 | |
Social media | 0.2 | 0.2 | 0.4 | 0.5 | 0.6 | 0.8 | |
Mobile | 0.1 | 0.1 | 0.3 | 0.4 | 0.5 | 0.7 | |
Total internet | 8.2 | 10.5 | 13.7 | 15.2 | 17.1 | 19.2 | |
Total major-media dollars | $177.7 | $170.2 | $148.3 | $151.5 | $155.2 | $159.6 | |
Source: Spending as percent of major-media spending from ZenithOptimedia Advertising Forecasts, December 2010. Dollars in billions. |
Source: ComScore qSearch. Americans conducted 18.2 billion searches in December 2010. U.S. share based on core searches. |
ENGINE | Dec. 2010 | Dec. 2009 | |
1 | 63.9% | 66.8% | |
2 | Yahoo | 7.5 | 7.2 |
3 | Baidu | 7.3 | 6.5 |
4 | Microsoft | 3.6 | 3.1 |
5 | 2.3 | 1.2 | |
6 | Yandex | 1.8 | 1.4 |
7 | eBay | 1.8 | 1.6 |
8 | NHN | 1.7 | 1.6 |
9 | Ask (IAC) | 1.1 | 1.1 |
10 | Alibaba | 1.0 | 0.8 |
Source: ComScore qSearch. Share is of expanded search (137 billion searches in December 2010). Baidu and Alibaba are Chinese. NHN is South Korean. Yandex is Russian. |
Users online | Percent of adults |
Use internet | 74% |
Do not use internet | 26% |
Where they use the internet | Percent of all* |
Home only | 46% |
Home and work | 49% |
Work only | 2% |
Other | 3% |
Source: Pew Research Center's Internet & American Life Project Tracking Survey, Aug. 9-Sept. 13, 2010. *Percent of all users. |
DEVICE | Millennials (18-34) | Gen X (35-46) | Younger boomers (47-56) | Older boomers (57-65) | Silent generation (66-74) | (G.I. generation) 75+ | All adults18+ |
Cellphone | 95% | 92% | 86% | 84% | 68% | 48% | 85% |
Desktop computer | 57 | 69 | 65 | 64 | 48 | 28 | 59 |
Laptop computer | 70 | 61 | 49 | 43 | 30 | 10 | 52 |
Apple iPod or MP3 player | 74 | 56 | 42 | 26 | 16 | 3 | 47 |
Game console | 63 | 63 | 38 | 19 | 8 | 3 | 42 |
E-book reader | 5 | 5 | 7 | 3 | 6 | 2 | 5 |
Tablet, such as Apple iPad | 5 | 5 | 4 | 3 | 1 | 1 | 4 |
None of these | 1 | 3 | 8 | 8 | 20 | 43 | 9 |
Source: Pew Research Center's Internet & American Life Project Tracking Survey, Aug. 9-Sept. 13, 2010. |
Sources: 27% smartphone penetration, U.S. network operator share and U.S. smartphone operating-system market share from ComScore MobiLens, three-month average ending December 2010. Numbers rounded. |
Source: Nielsen Co. Numbers in millions. |
Handset vendor | % share | Units | |
1 | Nokia | 33% | 453 |
2 | Samsung | 21 | 280 |
3 | LG | 9 | 117 |
4 | ZTE | 4 | 51 |
5 | RIM (BlackBerry) | 4 | 49 |
6 | Apple | 3 | 47 |
7 | Other | 27 | 363 |
Total | 100 | 1,361 | |
Smartphone vendor | % share | Units | |
1 | Nokia | 33% | 100 |
2 | RIM (BlackBerry) | 16 | 49 |
3 | Apple | 16 | 48 |
4 | Samsung | 8 | 24 |
5 | HTC | 8 | 24 |
6 | Other | 18 | 55 |
Total | 100 | 300 | |
Sources:Global handset share and global smartphone market share from Strategy Analytics for 2010 based on vendor shipments; units in millions. |
Source: Forrester Research eReader Adoption Forecast, 2010 to 2015 (U.S.). Numbers in millions of U.S. adults. |
Top paid applications | |||
iPhone | iPad | ||
1 | Angry Birds | 1 | Pages |
2 | Doodle Jump | 2 | GoodReader for iPad |
3 | Skee-Ball | 3 | Numbers |
Top free applications | |||
iPhone | iPad | ||
1 | 1 | iBooks | |
2 | Angry Birds Lite | 2 | Pandora Radio (Pandora Media) |
3 | Words With Friends Free | 3 | Netflix |
Source: Top iPhone/iPad apps from Apple for 2010. |
On a laptop | 35.0% |
On a Kindle e-reader (Amazon) | 32.0% |
On an iPhone (Apple) | 15.0% |
On a Sony e-reader | 12.0% |
On a netbook | 10.0% |
On a Nook e-reader (Barnes & Noble) | 9.0% |
On an iPad (Apple) | 9.0% |
On some other e-reader | 8.0% |
On another cellphone | 6.0% |
Source: Forrester Research North American Technographics Entertainment and Media Online Benchmark Recontact Survey, Q2 2010 (U.S.). Base: 280 U.S. e-book readers. Multiple responses accepted. On average, e-book readers read on 1.4 devices. |
Category* | 2012 | 2011 |
Computers | $55.1 | $50.6 |
Apparel | 43.8 | 39.7 |
Housewares | 31.5 | 28.0 |
Books, music, videos | 15.4 | 14.2 |
Grocery | 13.2 | 11.7 |
Personal care | 8.6 | 7.6 |
Movies, events | 8.4 | 7.7 |
Office products | 7.5 | 6.8 |
Auto parts | 5.8 | 5.1 |
Video games | 5.8 | 5.0 |
Sporting goods | 3.9 | 3.5 |
Flowers | 3.8 | 3.4 |
Toys | 3.8 | 3.5 |
Pets | 3.0 | 2.5 |
Other | 8.0 | 7.9 |
Total | 217.5 | 197.3 |
Source: Forrester Research. Dollars in billions. Numbers rounded. Category data from "Online Retail Forecast, 2010 to 2015 (U.S.)." Travel bookings excluded. *Categories aggregated by Ad Age: Computers includes PCs, peripherals, software and consumer electronics; apparel includes footwear and jewelry; housewares includes furniture, appliances, art, home improvement and garden supplies; personal care includes over-the-counter drugs. Forrester estimates U.S. online population in 2011 to be 247.4 million people. |
Site | Unique visitors | |
1 | 153,886 | |
2 | MySpace (News Corp.) | 50,101 |
3 | 26,577 | |
4 | 23,580 | |
5 | Yahoo Pulse | 17,878 |
6 | MyLife | 13,794 |
7 | Windows Live 2 | 12,800 |
8 | DeviantArt | 10,370 |
9 | Classmates sites 3 | 7,513 |
10 | Formspring.me | 5,276 |
Source: ComScore for December 2010. Unique visitors in thousands. 1. Facebook's stated active users worldwide as of February 2011. 2. Microsoft's Windows Live Profile. 3. Owned by United Online. |
Blog | Authority score | |
1 | Huffington Post | 908 |
2 | TechCrunch (AOL) | 894 |
3 | Mashable | 890 |
4 | Engadget (AOL) | 881 |
5 | Gizmodo (Gawker Media) | 870 |
6 | TMZ.com (Time Warner, AOL) | 866 |
7 | Boing Boing | 865 |
8 | Daily Beast (Newsweek Daily Beast) | 855 |
9 | Gawker (Gawker Media) | 852 |
10 | Official Google Blog (Google) | 835 |
Source: Blogs by standing on Feb. 15, 2011, from Technorati For more on authority score, see technorati.com/what-is-technorati-authority. |
Video brand | Streams | |
1 | YouTube (Google) | 8,460 |
2 | Hulu (Comcast, Disney, News Corp.) | 813 |
3 | Vevo | 347 |
4 | MSN/Windows Live/Bing* | 247 |
5 | Netflix | 200 |
6 | Yahoo | 187 |
7 | 159 | |
8 | Nickelodeon Family & Parents | 137 |
9 | Megavideo | 136 |
10 | MTV Networks Music | 134 |
Sources: Video streams from Nielsen Co. for January 2011, in millions. *Microsoft. |
Game | Units | |
1 | Wii Play W/Remote | 13.0 |
2 | Call of Duty: Black Ops | 12.9 |
3 | Call of Duty: Modern Warfare 2 | 12.2 |
4 | Guitar Hero III Legends of Rock | 10.5 |
5 | Grand Theft Auto: San Andreas | 10.4 |
Sources: Games from NPD Group/Retail Tracking Service. Best-selling video-game/personal-computer games titles of all time with online capabilities through January 2011 in millions of units. |
Source: Bureau of Labor Statistics for January 2000 through December 2010. More data: AdAge.com/adjobs. |
Country | Users 2010 | % penetration | Users 2011 | % penetration |
China | 450.0 | 34.0% | 530.0 | 40.0% |
United States | 223.9 | 72.2 | 231.9 | 74.0 |
Japan | 93.4 | 73.7 | 94.2 | 74.5 |
Brazil | 72.2 | 35.9 | 79.0 | 38.8 |
India | 63.6 | 5.4 | 80.2 | 6.7 |
Germany | 53.1 | 65.0 | 55.6 | 68.3 |
Russia | 50.6 | 36.3 | 56.9 | 41.0 |
United Kingdom | 44.1 | 70.7 | 45.5 | 72.6 |
Source: eMarketer.com, January 2011. Users in millions. An internet user is a person of any age who uses the internet from any location at least once a month with any device. |
Ad network | Visitors | |
1 | Google Ad Network | 197.7 |
2 | Yahoo Network Plus | 183.5 |
3 | AOL Advertising | 180.0 |
4 | Turn Media Platform | 168.8 |
5 | ValueClick Networks | 167.8 |
6 | 24/7 Real Media (WPP) | 165.2 |
Source: ComScore. Unique visitors reached in millions for December 2010 using U.S. panel data. |