Digital Family Trees 2012

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Selected digital offerings of diversified U.S. media companies and digital-centric media firms.

Comcast Corp. [This record free to all users]

  • Worldwide revenue* (2011, 2010)$57.661B$55.054B
    U.S. media company rank (2010, 2009)11
    U.S. estimated media revenue (2010, 2009)$44.544B$41.542B
    *Pro forma 2011 and 2010 worldwide revenue including NBC Universal and Universal Orlando. Comcast Corp. in January 2011 bought 51% stake in NBC Universal; General Electric Co. kept remaining 49%. NBC Universal in July 2011 increased its stake in Universal Orlando to 100% from 50%.

    U.S. unique visitors and average minutes per visitor not available from ComScore Media Metrix for combined Comcast/NBC Universal. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.comcast.com

AOL

  • Worldwide revenue (2011, 2010)$2.202B$2.417B
    U.S. media company rank (2010, 2009)3225
    U.S. estimated media revenue (2010, 2009)$1.900B$2.379B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://corp.aol.com/

CBS Corp.

  • Worldwide revenue (2011, 2010)$14.245B$14.060B
    U.S. media company rank (2010, 2009)1010
    U.S. estimated media revenue (2010, 2009)$11.310B$10.474B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for CBS Interactive for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.cbscorporation.com

Facebook

  • Worldwide revenue (2011, 2010)$3.711B$1.974B
    U.S. media company rank (2010, 2009)4462
    U.S. revenue (2011, 2010)$2.067B$1.223B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Worldwide and U.S. revenue in $ billion in 2011 and 2010 from Facebook's February 2012 initial public offering filing. U.S. media company rank in 2010 and 2009 from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.facebook.com/press.php

Google

  • Worldwide revenue (2011, 2010)$37.905B$29.321B
    U.S. media company rank (2010, 2009)1212
    U.S. estimated media revenue (2010, 2009)$9.297B$7.296B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.google.com/intl/en/corporate/index.html

Hulu

  • Worldwide revenue (2011, 2010)$0.420B$0.263B
    U.S. estimated media revenue (2010, 2009)$0.263B$0.108B
    U.S. unique viewers in millions and average minutes per viewer from ComScore Video Metrix for December 2011. Figures are for total viewing including content and ads. Revenue in $ billion. Hulu 2010 revenue not big enough to be ranked in Ad Age's 100 Leading Media Companies 2011 report; Hulu will appear in 2012 report (to be released in October 2012).

    Hulu CEO Jason Kilar in January 2012 said Hulu had 2011 revenue of "approximately $420 million." He in April 2011 had said the company's 2011 revenue would approach $500 million, up from $263 million in 2010. Kilar in November 2010 said the company had 2009 revenue of $108 million. Kilar said Hulu had 2008 revenue of $25 million.

    Hulu is owned by Comcast Corp.'s NBC Universal (32%), News Corp. (32%), Walt Disney Co., Providence Equity Partners and Hulu management.

    http://www.hulu.com/about

Microsoft Corp.

  • Worldwide revenue (YE 6/11, YE 6/10)$69.943B$62.484B
    U.S. media company rank (2010, 2009)3637
    U.S. estimated media revenue (2010, 2009)$1.671B$1.591B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.microsoft.com

News Corp.

  • Worldwide revenue (YE 6/11, YE 6/10)$33.405B$32.778B
    U.S. media company rank (2010, 2009)65
    U.S. estimated media revenue (2010, 2009)$16.822B$16.097B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix not available for News Corp. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.newscorp.com

Time Warner

  • Worldwide revenue (2011, 2010)$28.974B$26.888B
    U.S. media company rank (2010, 2009)44
    U.S. estimated media revenue (2010, 2009)$18.208B$17.251B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix not available for Time Warner as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.timewarner.com

Twitter

  • Worldwide revenue (2011, 2010)$0.140B$0.045B
    U.S. estimated media revenue (2010, 2009)$0.044BNA
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion as estimated by eMarketer. EMarketer in January 2012 estimated Twitter's global ad revenue at $139.5 million in 2011, up from $45 million in 2010, the first full year the company sold advertising. Twitter 2010 estimated U.S. revenue not big enough to be ranked in Ad Age's 100 Leading Media Companies 2011 report.

    http://twitter.com/about

Viacom

  • Worldwide revenue (YE 9/11, YE 9/10)$14.914B$13.356B
    U.S. media company rank (2010, 2009)1111
    U.S. estimated media revenue (2010, 2009)$9.576B$9.476B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for Viacom Digital for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://www.viacom.com

Walt Disney Co.

  • Worldwide revenue (YE 10/1/11, YE 10/2/10)$40.893B$38.063B
    U.S. media company rank (2010, 2009)33
    U.S. estimated media revenue (2010, 2009)$18.596B$17.742B
    U.S. unique visitors and average minutes per visitor from ComScore Media Metrix not available for Walt Disney Co. as parent company. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://corporate.disney.go.com/

Yahoo

  • Worldwide revenue (2011, 2010)$4.984B$6.325B
    U.S. media company rank (2010, 2009)2121
    U.S. estimated media revenue (2010, 2009)$3.315B$3.535B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    http://info.yahoo.com

Zynga

  • Worldwide revenue (2011, 2010)$1.140B$0.597B
    U.S. media company rank (2010, 2009)86NA
    U.S. estimated media revenue (2010, 2009)$0.402B$0.088B
    U.S. unique visitors in millions and average minutes per visitor from ComScore Media Metrix for December 2011. Revenue in $ billion. U.S. estimated media revenue and U.S. media company rank from Ad Age's 100 Leading Media Companies 2011 report.

    Zynga went public in December 2011.

    http://www.zynga.com

Key digital properties of world's eight largest agency companies.

Aegis Group [This record free to all users]

  • Worldwide revenue (2011, 2010)NA$1.371B
    Agency company worldwide revenue rank (2011, 2010)86
    Worldwide revenue in $ billion for Aegis Group (excluding Synovate). 2010 ranking from Ad Age's Agency Report (April 2011). 2011 agency company worldwide revenue rank based on trend of first-half 2011 revenue for Aegis Group (excluding Synovate).

    Aegis Group is the parent of Aegis Media. Aegis Media operates a group of media-centric diversified marketing-services companies.

    Aegis Group in October 2011 sold Synovate, its market-research unit, to research firm Ipsos.

    http://www.aegisplc.com

Dentsu

  • Worldwide revenue (2010, 2009)$3.600B$3.113B
    Agency company worldwide revenue rank (2011, 2010)55
    Worldwide revenue (gross profit) in $ billion.

    http://www.dentsu.com/

Hakuhodo DY Holdings

  • Worldwide revenue (2010, 2009)$1.674B$1.512B
    Agency company worldwide revenue rank (2011, 2010)78
    Worldwide revenue in $ billion. 2011 agency company worldwide revenue rank based on trend of first-half 2011 revenue for Hakuhodo DY Holdings. Hakuhodo DY Holdings is a Japanese-based agency holding company created in October 2003 to integrate business operations of Hakuhodo, Daiko Advertising and Yomiko Advertising. Hakuhodo, Daiko, DY Media Partners and Yomiko are wholly owned subsidiaries of the holding company.

    http://www.hakuhodody-holdings.co.jp/english/

Havas

  • Worldwide revenue (2011, 2010)NA$2.069B
    Agency company worldwide revenue rank (2011, 2010)67
    Worldwide revenue in $ billion. 2011 agency company worldwide revenue rank based on trend of first-half 2011 revenue.

    http://www.havas.com

Interpublic Group of Cos.

  • Worldwide revenue (2011, 2010)$7.015B$6.507B
    Agency company worldwide revenue rank (2011, 2010)44
    Worldwide revenue in $ billion.

    http://www.interpublic.com

Omnicom Group

  • Worldwide revenue (2011, 2010)$13.873B$12.543B
    Agency company worldwide revenue rank (2011, 2010)22
    Worldwide revenue in $ billion.

    http://www.omnicomgroup.com

Publicis Groupe

  • Worldwide revenue (2011, 2010)$8.086B$7.175B
    Agency company worldwide revenue rank (2011, 2010)33
    Worldwide revenue in $ billion.

    http://publicisgroupe.com/#/en

WPP

  • Worldwide revenue (2011, 2010)NA$14.416B
    Agency company worldwide revenue rank (2011, 2010)11
    Worldwide revenue in $ billion.

    http://www.wpp.com

Data on digital marketing, media, agencies and more.

A. Ad spending: Marketers will spend $39.5 billion online in 2012

  • FORMAT201120122013201420152016
    Search$15.36$19.51$22.86$25.41$27.37$29.11
    Banner ads7.729.2410.5111.5112.1312.71
    Video2.023.124.566.397.829.30
    Classifieds and directories2.502.532.652.802.993.22
    Lead generation1.631.942.282.532.702.85
    Rich media1.581.641.781.901.972.05
    Sponsorships1.091.381.722.112.362.60
    Email0.130.140.140.150.150.16
    Total32.0339.5046.5052.8057.5062.00
    Source: Ad forecasts from eMarketer. Dollars in billions. EMarketer benchmarks its U.S. online advertising spending projections against Interactive Advertising Bureau/PricewaterhouseCoopers data. Search ads include paid listings, contextual text links and paid inclusion. Video includes in-stream, in-banner, in-text. Lead generation includes referrals. Email includes embedded ads only; excludes mobile ad spending.

B. Internet ad spending

  • FORMAT2008200920102011201220132014
    Display2.4%2.8%3.0%3.2%3.5%3.8%4.1%
    Internet video/rich media1.11.51.82.22.63.23.9
    Classified1.82.22.12.22.32.32.3
    Paid search4.66.47.37.88.79.710.5
    Internet radio0.10.20.20.20.20.20.2
    Podcast0.010.020.020.020.020.030.03
    Social media0.20.40.50.60.81.11.4
    Mobile0.10.30.40.50.81.11.6
    Total internet10.513.715.216.818.921.424.0
    Major-media dollars$170.2$148.3$151.7$154.9$160.3$166.0$173.2
    Source: Spending as percent of major-media spending from ZenithOptimedia Advertising Forecasts, December 2011. Dollars in billions.

C. Search: 96% are branded Google, Yahoo or Microsoft/Bing

  • Source: ComScore qSearch. Americans conducted 18.2 billion searches in December 2011. U.S. share based on explicit core searches (this excludes contextually driven searches).

D. Worldwide search engine market share

  • ENGINESEARCHESSHARE
    1Google127,19569.0%
    2Baidu12,8297.0
    3Yahoo10,7095.8
    4Microsoft5,0012.7
    5Yandex3,7892.1
    6NHN3,0131.6
    7eBay2,9031.6
    8Facebook2,4141.3
    9Alibaba2,2121.2
    10Amazon1,6000.9
    Source: ComScore qSearch. Searches are in millions. Share is of expanded search (184 billion searches in December 2011). Baidu and Alibaba are Chinese. NHN is South Korean. Yandex is Russian.

E. Connectedness: Going online

F. Device ownership: Twelve percent of millennials own a tablet

  • MillennialsGeneration XYounger BoomersOlder BoomersSilent Gen.G.I. Gen.All adults
    DEVICE(18-35)(36-47)(48-57)(58-66)(67-75)(76+)(18+)
    Cell phone94%89%86%77%70%41%83%
    Desktop computer55676261482957
    Laptop computer70635849321456
    DVR50585556483652
    iPod or MP3 player6957362410544
    E-Book reader121414126512
    Tablet12987218
    None215914377
    Source: Pew Research Center’s Internet & American Life Project Tracking Survey,
    April 26-May 22, 2011.

G. Mobile: 41.8% of U.S. cellphone users have a smartphone

  • Source: ComScore MobiLens, three-month average ending December 2011. Numbers rounded.
    1. Includes Sprint prepaid.

H. Global handset share

  • Handset (overall)% shareUnits
    1Nokia27%417
    2Samsung21327
    3Apple693
    4LG688
    5ZTE578
    6Huawei354
    7RIM (BlackBerry)352
    8HTC345
    Others25392
    Total1001,546
    Smartphone% shareUnits
    1Samsung20%97
    2Apple1993
    3Nokia1677
    4RIM (BlackBerry)1052
    5HTC944
    6Sony Mobile (formerly Sony Ericsson)421
    7LG420
    8Motorola419
    Others1468
    Total100491
    Source: Global handset share and global smartphone market share from Strategy Analytics for 2011 based on vendor shipments; units in millions.

I. Smartphone operating systems

  • Source: ComScore MobiLens, three-month average ending December 2011. Numbers rounded.

J. U.S. active mobile internet audience

  • Source: U.S. active mobile internet audience in millions from Nielsen.

K. Apple apps

  • iPhoneiPad
    TOP PAID APPSTOP PAID APPS
    1Where’s My Water?1Where’s My Water?
    2Ragdoll Blaster 32Ragdoll Blaster 3 HD
    3Clear3Pages
    TOP FREE APPSTOP FREE APPS
    1Egg Punch1Temple Run
    2Temple Run2Sherlock Holmes*
    3Ski On Neon3Snappers HD
    Source: Top iPhone/iPad apps from Apple as listed Feb. 15, 2012. *Sherlock Holmes and the Hound of the Baskervilles Collector’s Edition HD.

L. PC and tablet forecast: U.S. consumer device sales

  • DEVICE201120122013201420152016
    Desktops18.918.117.216.215.114.0
    Laptops/notebooks28.630.733.035.036.337.5
    Netbooks7.94.44.03.63.02.3
    Tablets26.637.946.653.257.160.3
    Dedicated eReaders15.819.523.925.024.923.4
    Total97.0108.6117.8125.6134.3139.9
    Source: Forrester Research Consumer PC and Tablet Forecast, 2010 to 2016 (U.S.),
    released January 2012. Units in millions.

M. Retail: 70% of U.S. online users will buy something online in 2012

  • Category*20132012
    Computers$63.7$57.8
    Apparel52.247.0
    Housewares35.631.8
    Books, music, videos18.416.4
    Grocery14.813.4
    Personal care10.19.1
    Movies, events9.98.9
    Office products8.27.5
    Auto parts6.85.9
    Video games6.65.1
    Flowers4.84.1
    Toys4.64.2
    Sporting goods4.64.1
    Pets3.63.0
    Other8.78.1
    Total252.5226.3
    Source: Forrester Research. Dollars in billions. Numbers rounded. Category data from Online Retail Forecast, 2010 to 2016 (U.S.). Travel bookings excluded. *Categories aggregated by Ad Age: Computers includes PCs, peripherals, software and consumer electronics; apparel includes footwear and jewelry; housewares includes furniture, appliances, art, home improvement and garden supplies; personal care includes over-the-counter drugs, nutraceuticals and medical supplies.

N. Penetration: China will add 56 million internet users in 2012

  • CountryUsers 2011% penetrationUsers 2012% penetration
    China513.038.4%569.442.4%
    United States231.974.0239.075.6
    Japan94.274.595.076.1
    India83.27.0133.18.9
    Brazil79.339.086.442.0
    Russia62.044.767.949.2
    Germany55.668.357.170.2
    United Kingdom45.572.646.874.2
    Source: eMarketer, January 2012. Users in millions. An internet user is a person of any age who uses the internet from any location at least once a month with any device.

O. Social networks: Facebook claims 845M monthly active users1 worldwide

  • SiteUnique visitors
    1Facebook162,486
    2Twitter37,461
    3LinkedIn33,523
    4Myspace24,049
    5Google+20,674
    6Tumblr18,762
    7DeviantArt12,747
    8MyLife10,664
    9Windows Live Profile8,320
    10Pinterest7,516
    Source: ComScore for December 2011. Unique visitors in thousands. 1. Facebook’s stated active users worldwide as of December 2011.

    Selected leading worldwide social network sites measured by active users: Facebook, 845 million monthly active users (company report for Dec. 2011); Sina Weibo, 250 million active users (CNNIC, Nielsen); Twitter, 100 million monthly active users (company report, fall 2011); LinkedIn, 135 million registered users; Renren, 115 million users; Google+, 90 million active users (Jan. 2012).

P. Blogs

  • BlogAuthority score
    1The Huffington Post926
    2Mashable883
    3Gizmodo862
    4TechCrunch857
    5BuzzFeed851
    6Ars Technica844
    7The Verge837
    8Think Progress837
    9The Daily Beast836
    10Gawker833
    Source: Blogs by standing on Feb. 15, 2012, from Technorati. For more on authority score, see technorati.com/what-is-technorati-authority.

Q. Video: YouTube users streamed 13.8B videos in December

  • Video brandStreams
    1YouTube (Google)13,782,781
    2Hulu (Comcast, Disney, News Corp.)756,921
    3Vevo435,411
    4AOL Media Network358,784
    5Yahoo338,700
    Sources: Video streams from Nielsen for December 2011, in thousands.

R. Top five video games

  • GameUnits
    1Call of Duty: Modern Warfare 3377
    2Just Dance 3367
    3Elder Scrolls V: Skyrim 329
    4NBA 2K12NA
    5Battlefield 3NA
    Sources: NPD Group/Retail Tracking Service. Best-selling video-game/personal-computer game titles by U.S. unit sales in January 2012 in thousands of units.

S. Ad networks

  • Ad networkVisitors
    1Google Ad Network204.8
    2Yahoo Network Plus187.1
    3AOL Advertising185.4
    4AT&T AdWorks182.7
    5ValueClick Networks181.0
    6Specific Media180.6
    Source: ComScore. Unique visitors reached in millions for December 2011 using U.S. panel data.

T. Jobs: U.S. employment at internet media companies and web search portals

  • Source: Bureau of Labor Statistics' “internet publishing and broadcasting and web search portals” classification consists of establishments that offer no traditional (non-internet) content.
    More info: AdAge.com/adjobs.

Data from Ad Age's Social Media Facts 2012 poster

A. Facebook, Twitter and LinkedIn

  • Sources: Unique visitors in July 2012 from ComScore. Numbers rounded. Other data from company reports.More info: comscore.com.

B. Top social network sites in the U.S.

  • RankSiteUnique visitors1Percent reach2Avg. minutes per visitor3
    1Facebook160,67472.7%438.8
    2Twitter40,25618.240.6
    3LinkedIn37,27216.920.9
    4Tumblr26,92912.2167.6
    5Myspace26,81212.16.0
    6Pinterest23,33610.655.1
    7DeviantArt11,4905.253.9
    8MyLife10,5634.82.3
    9Yahoo Profile10,5124.82.0
    10MeetMe Media8,0433.682.2
    11Goodreads7,1093.27.7
    12Classmates sites6,0202.75.6
    13SteamCommunity4,3792.041.2
    14Glassdoor3,8851.85.8
    15SodaHead3,3501.51.4
    16Ning: Glam Social3,2501.58.2
    17BlogTalkRadio3,2011.420.2
    18WeHeartIt3,1871.412.6
    19Meetup2,9981.421.2
    20Change.org2,9911.42.9
    Total social media/social networking211,93095.8391.8
    Source: ComScore Media Metrix, July 2012. Numbers are rounded. 1. Unique visitors are in thousands. 2. Percent reach is the percent of internet users using social media. 3. In July 2012. More info: comscore.com.

C. Worldwide social network ad revenue

  • Venue/Region2011201220132014
    Facebook$3,154$4,232$5,478$6,806
    • U.S.1,7352,1582,6843,199
    • Non-U.S.1,4192,0732,7943,607
    Twitter140288545808
    • U.S.134259453638
    • Non-U.S.62993170
    LinkedIn156261381513
    • U.S.106167236308
    • Non-U.S.5094145205
    Other social networks1,2161,2721,6381,720
    • U.S.283252288325
    • Non-U.S.9331,0201,3501,395
    Social apps66114190257
    • U.S.5389146196
    • Non-U.S.13254462
    Social games387541695824
    • U.S.135211285371
    • Non-U.S.252330410453
    Total5,1196,7088,92710,928
    • U.S.2,4463,1374,0925,036
    • Non-U.S.2,6733,5714,8355,892
    Source: eMarketer, September 2012. Numbers are rounded. More info: emarketer.com.

D. Countries by social network users

  • RankCountryUnique visitors2Percent reachAvg. minutes per visitor3
    1U.S.186,55399.3%392.1
    2Thailand8,95399.0530.7
    3Spain21,47898.2291.7
    4Brazil44,36097.4492.3
    5Mexico22,84396.5496.8
    6Australia13,53596.2265.4
    7Venezuela4,92396.0387.9
    8Colombia13,92596.0414.8
    9Turkey22,83796.0500.3
    10Chile7,15396.0496.1
    Worldwide1,258,20784.4336.9
    Source: ComScore Media Metrix, June 2012. 1. Percent reach is the percent of internet users using social media. Numbers are rounded. 2. Unique visitors are in thousands. 3. In June 2012. More info: comscore.com.

E. Social media's share of web time

  • Source: ComScore Media Metrix, July 2011 to July 2012. Excludes mobile device web browsing. More info: comscore.com.

F. Marketers see social media second only to search

  • Source: Forrester Research, February 2012 Marketing Leadership Online Survey. Graph represents responses from 99 marketing leaders. More info: forrester.com.

G. U.S. net1 mobile ad revenue

  • Company2011201220132014
    Google$750$1,423$2,389$3,579
    Pandora120226349499
    TwitterNA130273444
    Millennial Media4084115162
    Apple (iAd)3875103147
    FacebookNA73387629
    Other 25026007971,159
    Total1,4512,6114,4136,620
    MOBILE USERS in millions
    Mobile social network users588299117
    Mobile Facebook users497086102
    Source: eMarketer. Ad revenue estimates are from September 2012 and include display (banner, rich media and video) and search advertising. 1. After traffic acquisition costs. 2. Includes other ad networks and publishers. User estimates are from August 2012 based on analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and demographic and socioeconomic factors. Mobile phone users include people of any age who use a social network site via a mobile phone at least once per month. More info: emarketer.com.

H. Daily smartphone app consumption

  • Average daily minutes
    CategoryQ1 2012Q1 2011Percent change
    Games2425-4.0%
    Social networking241560.0
    News12119.1
    Entertainment10100.0
    Other770.0
    Total776813.2
    Source: Flurry Analytics, April 27, 2012, �Social Networking Ends Games 40-Month Mobile Reign.� More info: flurry.com.

I. Unique visitors on mobile devices

  • Source: ComScore Mobile Metrix, June 2012. Includes browser and app visits on smartphones (Apple iOS, Android and RIM [BlackBerry]). More info: comscore.com.

J. Facebook friend facts

  • • Average monthly Facebook users: 955 million1

    • Average number of friends a person has: 229

    • Percent of Facebook friends from high school: 22%

    • Percent of Facebook friend requests that are accepted: 80%

    Sources: 1. Facebook as of June 2012. All other data from Pew Internet & American Life Project: �Facebook: A Profile of its Friends,� May 16, 2012. More info: pewinternet.org

K. Who uses twitter

  • DemographicPercent
    All adult internet users 15%
    Men 14
    Women 15
    AGE
    Age 18 to 29 261
    Age 30 to 49 14
    Age 50 to 64 9
    Age 65 and older 4
    ETHNICITY AND RACE
    White, non-Hispanic12
    Black, non-Hispanic 281
    Hispanic14
    ANNUAL HOUSEHOLD INCOME
    Less than $30,000 a year 19
    $30,000 to $49,99912
    $50,000 to $74,999 14
    $75,000 and above 17
    EDUCATION LEVEL
    No high school diploma 22
    High school grad 12
    Some college 14
    College plus 17
    Source: Pew Research Center's Internet and American Life Project, Winter 2012. 1. Represents significant difference compared with all other rows in group. More info: pewinternet.org.