Datacenter

Top 100 marketers by worldwide media spending in 2009. Click Global 100 to see rank.

Coca-Cola Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	55.8	59.7	-6.5
  Asia and Pacific	602.4	529.1	13.9
  Europe	1,057.2	1,173.4	-9.9
  Latin America	180.9	176.8	2.3
  Middle East	126.9	103.2	23.0
  Canada	12.9	10.9	18.5
  Subtotal media outside the U.S.	2,036.1	2,053.0	-0.8
  U.S. media spending	406.1	442.2	-8.2
  Worldwide	$2,442.2	$2,495.2	-2.1

  
  Headquarters
  Atlanta
  
  Notes
  U.S. measured media from Kantar Media.
  
  Coca-Cola Co. ranked No. 48 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://coca-cola.com

Abbott Laboratories

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	22.7	26.2	-13.2
  Europe	0.0	NA	NA
  Latin America	8.0	7.0	13.5
  Middle East	0.0	NA	NA
  Canada	2.0	1.9	4.5
  Subtotal media outside the U.S.	32.7	35.1	-6.9
  U.S. media spending	273.9	265.4	3.2
  Worldwide	$306.6	$300.6	2.0

  
  Headquarters
  Abbott Park, Ill.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Abbott Laboratories ranked No. 72 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Abbott Laboratories to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.abbott.com

Ahold

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1.5	2.1	-28.2
  Europe	278.1	313.5	-11.3
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	279.6	315.6	-11.4
  U.S. media spending	28.9	40.3	-28.2
  Worldwide	$308.5	$355.9	-13.3

  
  Headquarters
  Amsterdam
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.ahold.com/

Aldi Group

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	10.9	4.0	171.1
  Europe	694.6	706.3	-1.7
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	705.5	710.3	-0.7
  U.S. media spending	17.1	12.7	34.4
  Worldwide	$722.6	$723.1	-0.1

  
  Headquarters
  Essen, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.aldi.com/

American Express Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	17.6	15.4	13.8
  Europe	12.6	7.3	71.2
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	14.1	13.6	3.2
  Subtotal media outside the U.S.	44.2	36.4	21.4
  U.S. media spending	384.7	346.9	10.9
  Worldwide	$428.8	$383.3	11.9

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  American Express Co. ranked No. 22 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on American Express Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  https://home.americanexpress.com

Anheuser-Busch InBev

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	27.8	11.2	148.8
  Europe	92.6	156.6	-40.9
  Latin America	190.4	157.7	20.7
  Middle East	0.0	NA	NA
  Canada	29.7	36.2	-17.9
  Subtotal media outside the U.S.	340.4	361.7	-5.9
  U.S. media spending	535.4	535.3	0.0
  Worldwide	$875.8	$897.0	-2.4

  
  Headquarters
  Leuven, Belgium/St. Louis
  
  Notes
  U.S. measured media from Kantar Media.
  
  Anheuser-Busch InBev ranked No. 17 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Anheuser-Busch InBev to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.ab-inbv.com

Apple

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	1.4	1.8	-23.0
  Asia and Pacific	9.6	12.6	-24.0
  Europe	160.3	137.9	16.3
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	22.3	26.8	-17.1
  Subtotal media outside the U.S.	193.6	179.2	8.0
  U.S. media spending	248.7	323.9	-23.2
  Worldwide	$442.3	$503.1	-12.1

  
  Headquarters
  Cupertino, Calif.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Apple ranked No. 87 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Apple to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.apple.com

AstraZeneca

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.8	4.3	-34.0
  Europe	1.3	11.6	-89.2
  Latin America	0.0	9.5	-100.0
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	4.1	25.4	-83.9
  U.S. media spending	372.6	282.2	32.0
  Worldwide	$376.7	$307.6	22.5

  
  Headquarters
  London
  
  Notes
  U.S. measured media from Kantar Media.
  
  AstraZeneca ranked No. 45 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on AstraZeneca to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.astrazeneca-us.com

Avon Products

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	50.0	61.0	-18.0
  Europe	54.4	109.6	-50.4
  Latin America	75.0	70.4	6.5
  Middle East	0.0	NA	NA
  Canada	2.4	3.2	-24.9
  Subtotal media outside the U.S.	181.8	244.2	-25.6
  U.S. media spending	68.0	86.5	-21.3
  Worldwide	$249.8	$330.7	-24.5

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.avon.com/

Axa Group

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.2	1.7	31.5
  Europe	289.5	274.1	5.6
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	291.7	275.8	5.8
  U.S. media spending	6.9	13.4	-48.2
  Worldwide	$298.6	$289.2	3.3

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.axa.com/en/

Bayer

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	3.4	3.2	5.7
  Asia and Pacific	39.5	34.2	15.6
  Europe	287.2	333.8	-14.0
  Latin America	53.6	60.9	-12.0
  Middle East	0.0	NA	NA
  Canada	9.4	9.0	4.8
  Subtotal media outside the U.S.	393.1	441.1	-10.9
  U.S. media spending	377.5	454.0	-16.9
  Worldwide	$770.5	$895.1	-13.9

  
  Headquarters
  Leverkusen, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  Bayer ranked No. 55 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Bayer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.bayer.com

BMW

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	11.9	9.9	21.1
  Asia and Pacific	21.5	22.9	-6.1
  Europe	488.1	434.1	12.5
  Latin America	0.0	NA	NA
  Middle East	7.7	10.5	-26.6
  Canada	15.1	15.4	-2.3
  Subtotal media outside the U.S.	544.3	492.7	10.5
  U.S. media spending	137.6	128.0	7.5
  Worldwide	$681.9	$620.7	9.9

  
  Headquarters
  Munich, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.bmw.com/

Boehringer Ingelheim

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	2.3	1.7	33.1
  Asia and Pacific	4.5	4.7	-4.5
  Europe	136.6	127.3	7.3
  Latin America	14.7	25.8	-43.2
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	158.1	159.6	-0.9
  U.S. media spending	247.3	284.3	-13.0
  Worldwide	$405.3	$443.9	-8.7

  
  Headquarters
  Ingelheim, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  Boehringer Ingelheim ranked No. 81 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Boehringer Ingelheim to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.boehringer-ingelheim.com

Bristol-Myers Squibb Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.1	1.5	35.1
  Europe	0.0	NA	NA
  Latin America	14.3	48.9	-70.8
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	16.3	50.4	-67.6
  U.S. media spending	424.1	427.4	-0.8
  Worldwide	$440.5	$477.8	-7.8

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Bristol-Myers Squibb Co. ranked No. 49 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Bristol-Myers Squibb Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.bms.com

Burger King Holdings

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	116.9	127.7	-8.5
  Latin America	1.7	1.2	37.9
  Middle East	0.0	1.8	-100.0
  Canada	6.0	7.2	-16.9
  Subtotal media outside the U.S.	124.5	138.0	-9.7
  U.S. media spending	308.0	326.6	-5.7
  Worldwide	$432.6	$464.5	-6.9

  
  Headquarters
  Miami
  
  Notes
  U.S. measured media from Kantar Media.
  
  Burger King Holdings ranked No. 83 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Burger King Holdings to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.bk.com

Campbell Soup Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	26.2	21.6	21.1
  Europe	37.1	36.9	0.4
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	9.2	11.5	-19.5
  Subtotal media outside the U.S.	72.5	70.0	3.5
  U.S. media spending	486.2	573.9	-15.3
  Worldwide	$558.7	$644.0	-13.2

  
  Headquarters
  Camden, N.J.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Campbell Soup Co. ranked No. 53 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Campbell Soup Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.campbellsoup.com

Canon

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	372.6	508.1	-26.7
  Europe	28.8	41.5	-30.6
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	9.8	6.6	50.0
  Subtotal media outside the U.S.	411.3	556.2	-26.1
  U.S. media spending	69.5	98.3	-29.4
  Worldwide	$480.7	$654.5	-26.6

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.canon.com/

Carrefour

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	12.5	20.5	-39.1
  Europe	433.5	485.4	-10.7
  Latin America	57.0	61.2	-6.9
  Middle East	7.7	5.0	55.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	510.7	572.1	-10.7
  U.S. media spending	0.0	0.0	26.4
  Worldwide	$510.7	$572.2	-10.7

  
  Headquarters
  Levallois-Perret Cedex, France
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.carrefour.com/

Chrysler Group

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	11.2	17.3	-35.3
  Europe	26.4	73.3	-63.9
  Latin America	17.4	26.3	-33.8
  Middle East	10.7	18.8	-42.9
  Canada	17.5	18.5	-5.4
  Subtotal media outside the U.S.	83.4	154.3	-46.0
  U.S. media spending	576.0	745.9	-22.8
  Worldwide	$659.4	$900.2	-26.8

  
  Headquarters
  Auburn Hills, Mich.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Chrysler Group ranked No. 43 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Chrysler Group to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.chrysler.com

Citigroup

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	30.4	42.7	-28.9
  Europe	27.7	46.5	-40.5
  Latin America	20.7	33.3	-37.8
  Middle East	0.0	0.2	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	78.8	122.7	-35.8
  U.S. media spending	189.1	372.3	-49.2
  Worldwide	$267.9	$495.0	-45.9

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Citigroup ranked No. 61 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Citigroup to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.citi.com/citigroup

Clorox Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	7.1	8.4	-15.5
  Europe	0.0	NA	NA
  Latin America	25.5	17.5	46.0
  Middle East	0.0	0.0	-100.0
  Canada	4.8	6.4	-25.1
  Subtotal media outside the U.S.	37.4	32.3	15.9
  U.S. media spending	478.0	440.5	8.5
  Worldwide	$515.4	$472.8	9.0

  
  Headquarters
  Oakland, Calif.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Clorox Co. ranked No. 50 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Clorox Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.clorox.com

Colgate-Palmolive Co.

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	7.7	11.2	-31.8
  Asia and Pacific	289.1	311.6	-7.2
  Europe	203.7	303.7	-32.9
  Latin America	209.9	242.6	-13.5
  Middle East	4.1	5.6	-26.8
  Canada	7.6	14.6	-47.9
  Subtotal media outside the U.S.	722.2	889.3	-18.8
  U.S. media spending	165.1	151.8	8.8
  Worldwide	$887.3	$1,041.1	-14.8

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Colgate-Palmolive Co. ranked No. 92 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Colgate-Palmolive Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.colgate.com

Coty (Jab Investments)

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	6.4	7.4	-13.3
  Europe	197.2	242.4	-18.7
  Latin America	0.0	NA	NA
  Middle East	0.0	1.5	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	203.6	251.3	-19.0
  U.S. media spending	120.4	190.2	-36.7
  Worldwide	$324.0	$441.5	-26.6

  
  Headquarters
  New York (Ludwigshafen, Germany)
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.coty.com

Daimler

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	11.8	21.3	-44.6
  Asia and Pacific	42.7	34.2	25.1
  Europe	398.7	559.2	-28.7
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	7.5	7.3	3.1
  Subtotal media outside the U.S.	460.8	621.9	-25.9
  U.S. media spending	218.4	280.9	-22.3
  Worldwide	$679.1	$902.8	-24.8

  
  Headquarters
  Stuttgart, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  Daimler ranked No. 99 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Daimler to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.daimler.com

Danone Groupe

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	15.8	20.1	-21.3
  Asia and Pacific	52.4	46.5	12.7
  Europe	1,228.5	1,156.5	6.2
  Latin America	158.9	188.8	-15.8
  Middle East	16.5	25.7	-35.8
  Canada	19.7	22.4	-12.3
  Subtotal media outside the U.S.	1,491.7	1,459.9	2.2
  U.S. media spending	129.3	143.4	-9.8
  Worldwide	$1,621.0	$1,603.4	1.1

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.danone.com/?lang=en

Dell

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.9	1.3	-34.8
  Asia and Pacific	21.4	19.8	7.8
  Europe	127.1	157.3	-19.2
  Latin America	17.6	19.5	-9.7
  Middle East	0.5	1.5	-67.8
  Canada	8.6	8.7	-1.4
  Subtotal media outside the U.S.	176.0	208.1	-15.4
  U.S. media spending	313.3	382.8	-18.2
  Worldwide	$489.2	$590.9	-17.2

  
  Headquarters
  Round Rock, Texas
  
  Notes
  U.S. measured media from Kantar Media.
  
  Dell ranked No. 79 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Dell to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.dell.com

Deutsche Telekom

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	862.6	1,125.9	-23.4
  Latin America	21.0	6.9	206.1
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	883.6	1,132.8	-22.0
  U.S. media spending	513.2	565.2	-9.2
  Worldwide	$1,396.8	$1,697.9	-17.7

  
  Headquarters
  Bonn, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  Deutsche Telekom ranked No. 42 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Deutsche Telekom to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.telekom.com

Diageo

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  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	21.5	20.9	2.8
  Asia and Pacific	16.8	24.5	-31.3
  Europe	113.5	161.6	-29.7
  Latin America	0.5	10.4	-95.3
  Middle East	0.0	NA	NA
  Canada	12.0	14.2	-15.8
  Subtotal media outside the U.S.	164.3	231.6	-29.1
  U.S. media spending	140.0	161.9	-13.5
  Worldwide	$304.3	$393.5	-22.7

  
  Headquarters
  London
  
  Notes
  U.S. measured media from Kantar Media.
  
  Diageo ranked No. 69 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Diageo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.diageo.com

Doctor's Associates (Subway)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	24.7	23.4	5.6
  Europe	11.6	21.4	-45.8
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	25.6	26.7	-4.2
  Subtotal media outside the U.S.	61.9	71.5	-13.4
  U.S. media spending	386.3	375.9	2.8
  Worldwide	$448.2	$447.4	0.2

  
  Headquarters
  Milford, Conn.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Doctor's Associates ranked No. 73 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Doctor's Associates to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.subway.com

Eli Lilly & Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.6	0.8	-23.5
  Europe	14.5	3.7	286.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	5.0	3.9	28.5
  Subtotal media outside the U.S.	20.1	8.4	137.9
  U.S. media spending	374.2	423.6	-11.7
  Worldwide	$394.2	$432.0	-8.8

  
  Headquarters
  Indianapolis
  
  Notes
  U.S. measured media from Kantar Media.
  
  Eli Lilly & Co. ranked No. 47 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Eli Lilly & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.lilly.com

Ferrero

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	1.1	0.9	21.5
  Asia and Pacific	27.3	22.5	21.2
  Europe	1,046.9	1,157.0	-9.5
  Latin America	0.3	19.9	-98.4
  Middle East	49.9	31.0	60.9
  Canada	11.5	10.6	9.0
  Subtotal media outside the U.S.	1,137.1	1,242.0	-8.4
  U.S. media spending	36.9	35.1	5.3
  Worldwide	$1,174.1	$1,277.1	-8.1

  
  Headquarters
  Pino Torinese, Italy
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.ferrero.com/eng/index.html

Fiat

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	1.0	1.7	-39.5
  Asia and Pacific	3.6	3.6	0.0
  Europe	548.6	641.2	-14.4
  Latin America	138.2	135.7	1.8
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	691.5	782.2	-11.6
  U.S. media spending	2.2	6.0	-62.8
  Worldwide	$693.7	$788.3	-12.0

  
  Headquarters
  Turin, Italy
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.fiat.com/cgi-bin/pbrand.dll/FIAT_COM/home.jsp

Ford Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	21.6	23.5	-8.0
  Asia and Pacific	40.1	65.2	-38.6
  Europe	611.7	800.3	-23.6
  Latin America	127.6	168.6	-24.4
  Middle East	60.8	63.5	-4.1
  Canada	97.3	94.6	2.8
  Subtotal media outside the U.S.	959.0	1,215.7	-21.1
  U.S. media spending	1,098.2	1,011.1	8.6
  Worldwide	$2,057.3	$2,226.8	-7.6

  
  Headquarters
  Dearborn, Mich.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Ford Motor Co. ranked No. 15 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Ford Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.ford.com

France Telecom

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	18.7	10.8	72.8
  Asia and Pacific	2.4	0.6	306.7
  Europe	950.5	1,047.6	-9.3
  Latin America	0.0	NA	NA
  Middle East	64.1	53.7	19.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,035.8	1,112.7	-6.9
  U.S. media spending	0.0	0.4	-92.3
  Worldwide	$1,035.8	$1,113.1	-6.9

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.orange.com/en_EN/

Fuji Heavy Industries (Subaru)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.9	1.7	-47.6
  Asia and Pacific	183.1	220.4	-16.9
  Europe	26.9	48.3	-44.3
  Latin America	18.0	12.7	42.0
  Middle East	0.0	0.5	-100.0
  Canada	5.3	4.3	23.4
  Subtotal media outside the U.S.	234.2	287.8	-18.6
  U.S. media spending	154.0	150.0	2.7
  Worldwide	$388.2	$437.8	-11.3

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.fhi.co.jp/english/

General Electric Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	26.2	28.8	-9.1
  Europe	166.3	289.9	-42.6
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	28.8	36.7	-21.6
  Subtotal media outside the U.S.	221.2	355.4	-37.7
  U.S. media spending	928.7	1,190.1	-22.0
  Worldwide	$1,150.0	$1,545.4	-25.6

  
  Headquarters
  Fairfield, Conn.
  
  Notes
  U.S. measured media from Kantar Media.
  
  General Electric Co. ranked No. 14 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on General Electric Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.ge.com

General Mills

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	32.4	24.2	34.2
  Europe	18.6	16.7	11.4
  Latin America	2.2	2.0	11.4
  Middle East	0.0	NA	NA
  Canada	29.5	25.1	17.2
  Subtotal media outside the U.S.	82.7	68.0	21.6
  U.S. media spending	852.0	792.1	7.6
  Worldwide	$934.7	$860.1	8.7

  
  Headquarters
  Minneapolis
  
  Notes
  U.S. measured media from Kantar Media.
  
  General Mills ranked No. 34 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on General Mills to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.generalmills.com

General Motors Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	11.8	18.8	-37.4
  Asia and Pacific	111.7	129.9	-14.0
  Europe	663.3	953.7	-30.4
  Latin America	125.8	133.9	-6.1
  Middle East	56.6	73.1	-22.6
  Canada	84.0	83.7	0.3
  Subtotal media outside the U.S.	1,053.1	1,393.2	-24.4
  U.S. media spending	2,214.9	2,185.0	1.4
  Worldwide	$3,268.0	$3,578.2	-8.7

  
  Headquarters
  Detroit
  
  Notes
  U.S. measured media from Kantar Media.
  
  General Motors Co. ranked No. 4 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on General Motors Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.gm.com

GlaxoSmithKline

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	15.0	11.9	25.4
  Asia and Pacific	142.7	116.8	22.2
  Europe	530.3	527.2	0.6
  Latin America	92.8	76.5	21.3
  Middle East	29.1	31.1	-6.5
  Canada	22.8	23.6	-3.3
  Subtotal media outside the U.S.	832.6	787.1	5.8
  U.S. media spending	797.7	1,044.8	-23.7
  Worldwide	$1,630.3	$1,831.9	-11.0

  
  Headquarters
  Brentford, Middlesex, U.K.
  
  Notes
  U.S. measured media from Kantar Media.
  
  GlaxoSmithKline ranked No. 18 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on GlaxoSmithKline to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.gsk.com

Hasbro

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	4.3	4.2	3.4
  Europe	115.3	134.7	-14.4
  Latin America	8.6	12.9	-33.2
  Middle East	0.0	NA	NA
  Canada	12.1	14.5	-16.6
  Subtotal media outside the U.S.	140.3	166.3	-15.6
  U.S. media spending	147.5	149.3	-1.2
  Worldwide	$287.8	$315.6	-8.8

  
  Headquarters
  Pawtucket, R.I.
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.hasbro.com/

Heineken

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	4.1	3.8	7.7
  Asia and Pacific	3.8	4.3	-13.1
  Europe	204.0	264.5	-22.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	211.9	272.7	-22.3
  U.S. media spending	139.2	139.9	-0.5
  Worldwide	$351.1	$412.6	-14.9

  
  Headquarters
  Amsterdam
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.heineken.com/AgeGateway.aspx

Henkel

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	4.8	4.1	17.1
  Asia and Pacific	27.7	21.3	29.9
  Europe	1,214.2	1,069.4	13.5
  Latin America	10.4	11.2	-7.4
  Middle East	38.8	13.2	193.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,295.8	1,119.3	15.8
  U.S. media spending	75.2	29.9	151.4
  Worldwide	$1,371.0	$1,149.2	19.3

  
  Headquarters
  Düsseldorf
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.henkel.com/index.htm

Hewlett-Packard Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.7	1.7	-60.0
  Asia and Pacific	14.1	41.4	-66.0
  Europe	72.8	97.1	-25.1
  Latin America	0.5	11.6	-95.5
  Middle East	0.0	9.5	-100.0
  Canada	10.2	8.3	22.5
  Subtotal media outside the U.S.	98.2	169.6	-42.1
  U.S. media spending	215.4	223.7	-3.7
  Worldwide	$313.7	$393.3	-20.2

  
  Headquarters
  Palo Alto, Calif.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Hewlett-Packard Co. ranked No. 97 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Hewlett-Packard Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.hp.com

Honda Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	3.9	6.3	-38.2
  Asia and Pacific	567.4	1,009.2	-43.8
  Europe	140.5	270.6	-48.1
  Latin America	0.0	33.4	-100.0
  Middle East	7.0	8.0	-12.5
  Canada	26.4	24.1	9.5
  Subtotal media outside the U.S.	745.3	1,351.7	-44.9
  U.S. media spending	620.0	832.0	-25.5
  Worldwide	$1,365.3	$2,183.7	-37.5

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  Honda Motor Co. ranked No. 36 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Honda Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://world.honda.com/

Hyundai Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	16.5	19.6	-15.9
  Asia and Pacific	108.5	113.8	-4.7
  Europe	214.6	281.3	-23.7
  Latin America	145.5	93.6	55.5
  Middle East	32.6	37.1	-12.2
  Canada	38.1	52.9	-28.1
  Subtotal media outside the U.S.	555.8	598.4	-7.1
  U.S. media spending	273.2	347.9	-21.5
  Worldwide	$828.9	$946.3	-12.4

  
  Headquarters
  Seoul
  
  Notes
  U.S. measured media from Kantar Media.
  
  Hyundai Motor Co. ranked No. 84 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Hyundai Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://worldwide.hyundai-motor.com

IBM Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	7.5	5.0	49.1
  Europe	80.1	70.9	13.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	7.2	6.6	7.8
  Subtotal media outside the U.S.	94.8	82.5	14.8
  U.S. media spending	217.1	180.7	20.2
  Worldwide	$311.9	$263.2	18.5

  
  Headquarters
  Armonk, N.Y.
  
  Notes
  U.S. measured media from Kantar Media.
  
  IBM Corp. ranked No. 74 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on IBM Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.ibm.com

Ikea International

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	12.3	13.4	-8.4
  Europe	330.8	335.0	-1.2
  Latin America	0.0	NA	NA
  Middle East	0.0	3.4	-100.0
  Canada	18.5	22.0	-15.7
  Subtotal media outside the U.S.	361.6	373.7	-3.2
  U.S. media spending	74.7	90.7	-17.7
  Worldwide	$436.3	$464.4	-6.1

  
  Headquarters
  Delft, Netherlands
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.ikea.com/

ING Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	13.5	14.8	-8.3
  Europe	266.6	339.8	-21.5
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	6.4	9.0	-28.6
  Subtotal media outside the U.S.	286.6	363.5	-21.2
  U.S. media spending	125.7	120.0	4.7
  Worldwide	$412.3	$483.6	-14.7

  
  Headquarters
  Amsterdam
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.ing.com/group/index.jsp

Johnson & Johnson

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	6.7	7.0	-4.1
  Asia and Pacific	249.9	266.7	-6.3
  Europe	566.6	727.4	-22.1
  Latin America	29.3	32.3	-9.4
  Middle East	52.0	48.8	6.6
  Canada	50.0	47.2	6.0
  Subtotal media outside the U.S.	954.5	1,129.4	-15.5
  U.S. media spending	1,296.3	1,418.4	-8.6
  Worldwide	$2,250.8	$2,547.8	-11.7

  
  Headquarters
  New Brunswick, N.J.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Johnson & Johnson ranked No. 6 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Johnson & Johnson to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.jnj.com

Kao Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	648.0	609.6	6.3
  Europe	5.3	7.6	-30.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	5.1	6.5	-21.4
  Subtotal media outside the U.S.	658.4	623.7	5.6
  U.S. media spending	130.9	129.5	1.1
  Worldwide	$789.4	$753.2	4.8

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.kao.com/jp/en/corp/

Kellogg Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	15.2	13.2	15.3
  Asia and Pacific	39.7	36.5	8.6
  Europe	355.1	380.8	-6.7
  Latin America	54.0	56.3	-4.1
  Middle East	0.0	7.3	-100.0
  Canada	40.4	36.9	9.5
  Subtotal media outside the U.S.	504.4	530.9	-5.0
  U.S. media spending	595.0	525.0	13.3
  Worldwide	$1,099.4	$1,056.0	4.1

  
  Headquarters
  Battle Creek, Mich.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Kellogg Co. ranked No. 40 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Kellogg Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.kelloggs.com

Kia Motors Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	3.8	4.0	-4.7
  Asia and Pacific	83.8	84.6	-1.0
  Europe	156.9	237.6	-34.0
  Latin America	51.4	46.3	11.1
  Middle East	21.6	17.7	21.6
  Canada	22.5	21.1	6.6
  Subtotal media outside the U.S.	340.0	411.4	-17.4
  U.S. media spending	196.1	223.6	-12.3
  Worldwide	$536.1	$635.0	-15.6

  
  Headquarters
  Seoul
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.kiamotors.com/

Kimberly-Clark Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	6.7	4.0	68.4
  Asia and Pacific	38.7	55.8	-30.7
  Europe	33.9	61.0	-44.3
  Latin America	69.1	74.3	-7.0
  Middle East	14.2	14.2	0.0
  Canada	13.6	13.4	1.0
  Subtotal media outside the U.S.	176.1	222.7	-20.9
  U.S. media spending	183.0	174.0	5.2
  Worldwide	$359.2	$396.7	-9.5

  
  Headquarters
  Irving, Texas
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.kimberly-clark.com/

Kraft Foods

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	8.3	7.1	16.5
  Asia and Pacific	145.6	111.0	31.1
  Europe	924.7	895.2	3.3
  Latin America	123.6	115.0	7.5
  Middle East	58.8	20.7	184.5
  Canada	65.8	65.8	0.0
  Subtotal media outside the U.S.	1,326.7	1,214.8	9.2
  U.S. media spending	791.2	925.2	-14.5
  Worldwide	$2,117.9	$2,139.9	-1.0

  
  Headquarters
  Northfield, Ill.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Kraft Foods ranked No. 10 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Kraft Foods to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.kraft.com

L'Oreal

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	40.2	40.1	0.4
  Asia and Pacific	748.2	523.7	42.9
  Europe	2,605.0	2,553.2	2.0
  Latin America	114.5	100.3	14.2
  Middle East	84.8	59.6	42.3
  Canada	77.3	61.8	25.0
  Subtotal media outside the U.S.	3,670.0	3,338.7	9.9
  U.S. media spending	889.9	808.9	10.0
  Worldwide	$4,559.9	$4,147.6	9.9

  
  Headquarters
  Clichy, France
  
  Notes
  U.S. measured media from Kantar Media.
  
  L'Oreal ranked No. 9 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on L'Oreal to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.loreal.com

LG Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	8.3	7.5	11.5
  Asia and Pacific	154.9	242.7	-36.2
  Europe	190.1	183.4	3.7
  Latin America	24.0	20.4	17.3
  Middle East	8.9	16.5	-46.2
  Canada	4.4	8.6	-49.1
  Subtotal media outside the U.S.	390.6	479.1	-18.5
  U.S. media spending	84.2	67.3	25.1
  Worldwide	$474.8	$546.4	-13.1

  
  Headquarters
  Seoul
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.lg.com/index.jsp

LVMH Moet Hennessy Louis Vuitton

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	75.7	75.4	0.4
  Europe	308.4	317.5	-2.8
  Latin America	0.0	NA	NA
  Middle East	0.0	4.5	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	384.1	397.4	-3.3
  U.S. media spending	175.5	254.1	-30.9
  Worldwide	$559.7	$651.4	-14.1

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  LVMH Moet Hennessy Louis Vuitton ranked No. 60 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on LVMH Moet Hennessy Louis Vuitton to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.lvmh.com

Mars Inc.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	7.8	5.0	54.5
  Asia and Pacific	277.5	252.7	9.8
  Europe	716.2	941.7	-24.0
  Latin America	22.1	40.9	-45.9
  Middle East	71.6	48.9	46.6
  Canada	29.7	45.9	-35.3
  Subtotal media outside the U.S.	1,124.9	1,335.1	-15.7
  U.S. media spending	461.6	583.1	-20.8
  Worldwide	$1,586.5	$1,918.2	-17.3

  
  Headquarters
  McLean, Va.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Mars Inc. ranked No. 44 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Mars Inc. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.mars.com

MasterCard

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	1.5	2.8	-47.3
  Asia and Pacific	15.4	19.3	-20.1
  Europe	45.4	64.6	-29.8
  Latin America	20.6	24.7	-16.4
  Middle East	0.0	4.7	-100.0
  Canada	8.6	11.6	-26.0
  Subtotal media outside the U.S.	91.4	127.7	-28.4
  U.S. media spending	208.4	264.3	-21.2
  Worldwide	$299.8	$392.0	-23.5

  
  Headquarters
  Purchase, N.Y.
  
  Notes
  U.S. measured media from Kantar Media.
  
  MasterCard ranked No. 96 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on MasterCard to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.mastercard.com

Mattel

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	11.9	12.8	-7.1
  Europe	127.6	211.8	-39.7
  Latin America	65.9	75.4	-12.6
  Middle East	0.0	NA	NA
  Canada	10.3	10.0	3.6
  Subtotal media outside the U.S.	215.8	310.0	-30.4
  U.S. media spending	179.4	220.4	-18.6
  Worldwide	$395.2	$530.4	-25.5

  
  Headquarters
  El Segundo, Calif.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Mattel ranked No. 95 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Mattel to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.mattel.com

Maxingvest (Beiersdorf, Tchibo)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	16.1	13.9	15.8
  Asia and Pacific	136.0	130.2	4.5
  Europe	871.9	1,024.2	-14.9
  Latin America	15.6	29.9	-47.7
  Middle East	0.0	17.6	-100.0
  Canada	11.2	13.7	-18.5
  Subtotal media outside the U.S.	1,050.8	1,229.4	-14.5
  U.S. media spending	142.5	116.9	21.9
  Worldwide	$1,193.3	$1,346.3	-11.4

  
  Headquarters
  Hamburg, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.maxingvest.de/index.php?id=1&language=2

Mazda Motor Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	159.9	187.6	-14.8
  Europe	113.7	181.5	-37.4
  Latin America	0.0	NA	NA
  Middle East	3.8	2.5	51.8
  Canada	12.4	22.4	-44.6
  Subtotal media outside the U.S.	289.8	393.9	-26.4
  U.S. media spending	152.9	245.5	-37.7
  Worldwide	$442.7	$639.4	-30.8

  
  Headquarters
  Hiroshima, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.mazda.com

McDonald's Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	7.2	4.9	49.4
  Asia and Pacific	365.3	335.1	9.0
  Europe	690.2	699.5	-1.3
  Latin America	39.6	47.3	-16.3
  Middle East	42.5	30.9	37.9
  Canada	57.3	49.8	15.1
  Subtotal media outside the U.S.	1,202.2	1,167.3	3.0
  U.S. media spending	873.6	814.6	7.2
  Worldwide	$2,075.8	$1,981.9	4.7

  
  Headquarters
  Oak Brook, Ill.
  
  Notes
  U.S. measured media from Kantar Media.
  
  McDonald's Corp. ranked No. 25 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on McDonald's Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.mcdonalds.com

Merck & Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	38.7	31.8	21.7
  Europe	13.7	14.3	-4.4
  Latin America	4.0	10.4	-61.2
  Middle East	0.0	NA	NA
  Canada	18.5	17.6	5.1
  Subtotal media outside the U.S.	74.8	74.0	1.1
  U.S. media spending	698.7	838.6	-16.7
  Worldwide	$773.6	$912.6	-15.2

  
  Headquarters
  Whitehouse Station, N.J.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Merck & Co. ranked No. 23 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Merck & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.merck.com

Microsoft Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	1.2	1.4	-16.6
  Asia and Pacific	8.3	8.6	-3.8
  Europe	172.3	217.9	-20.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	13.3	7.5	75.9
  Subtotal media outside the U.S.	195.0	235.5	-17.2
  U.S. media spending	518.1	351.9	47.2
  Worldwide	$713.0	$587.4	21.4

  
  Headquarters
  Redmond, Wash.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Microsoft Corp. ranked No. 32 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Microsoft Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.microsoft.com

Mitsubishi Motors Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	359.9	487.9	-26.2
  Europe	17.8	29.4	-39.6
  Latin America	37.6	46.4	-19.1
  Middle East	6.6	6.9	-4.4
  Canada	9.6	15.2	-36.9
  Subtotal media outside the U.S.	431.5	585.8	-26.3
  U.S. media spending	25.9	84.4	-69.4
  Worldwide	$457.3	$670.3	-31.8

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.mitsubishi-motors.com/

Nestle

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	16.6	11.6	43.8
  Asia and Pacific	260.9	216.1	20.8
  Europe	1,229.3	1,225.7	0.3
  Latin America	135.4	142.3	-4.8
  Middle East	88.0	50.4	74.5
  Canada	40.6	44.3	-8.4
  Subtotal media outside the U.S.	1,770.9	1,690.4	4.8
  U.S. media spending	844.4	685.9	23.1
  Worldwide	$2,615.2	$2,376.3	10.1

  
  Headquarters
  Vevey, Switzerland
  
  Notes
  U.S. measured media from Kantar Media.
  
  Nestle ranked No. 20 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Nestle to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.nestle.com

News Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	64.3	71.3	-9.8
  Europe	416.0	497.6	-16.4
  Latin America	5.4	68.6	-92.2
  Middle East	0.0	NA	NA
  Canada	21.4	24.7	-13.2
  Subtotal media outside the U.S.	507.1	662.1	-23.4
  U.S. media spending	765.8	911.6	-16.0
  Worldwide	$1,272.9	$1,573.7	-19.1

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  News Corp. ranked No. 30 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on News Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.newscorp.com

Nintendo Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	2.6	3.1	-15.2
  Asia and Pacific	247.3	268.9	-8.0
  Europe	309.3	383.6	-19.4
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	5.9	6.5	-9.0
  Subtotal media outside the U.S.	565.2	662.1	-14.6
  U.S. media spending	92.8	104.4	-11.2
  Worldwide	$658.0	$766.5	-14.2

  
  Headquarters
  Kyoto, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.nintendo.com/countryselector

Nissan Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	9.4	13.8	-31.5
  Asia and Pacific	295.3	433.4	-31.9
  Europe	287.0	356.8	-19.5
  Latin America	38.1	52.4	-27.3
  Middle East	21.8	36.9	-41.0
  Canada	20.4	41.9	-51.3
  Subtotal media outside the U.S.	672.0	935.1	-28.1
  U.S. media spending	449.1	800.1	-43.9
  Worldwide	$1,121.1	$1,735.2	-35.4

  
  Headquarters
  Yokohama, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  Nissan Motor Co. ranked No. 54 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Nissan Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.nissan-global.com/EN/

Nokia Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	19.6	17.0	15.6
  Asia and Pacific	91.5	122.0	-25.0
  Europe	146.8	239.8	-38.8
  Latin America	0.0	14.2	-100.0
  Middle East	7.4	33.5	-78.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	265.3	426.5	-37.8
  U.S. media spending	13.3	9.8	34.9
  Worldwide	$278.6	$436.3	-36.1

  
  Headquarters
  Espoo, Finland
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.nokia.com/

Novartis

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	10.6	9.5	11.2
  Europe	206.5	236.4	-12.6
  Latin America	15.2	18.7	-18.7
  Middle East	0.0	NA	NA
  Canada	12.4	10.0	24.0
  Subtotal media outside the U.S.	244.7	274.7	-10.9
  U.S. media spending	316.6	286.8	10.4
  Worldwide	$561.4	$561.5	0.0

  
  Headquarters
  Basel, Switzerland
  
  Notes
  U.S. measured media from Kantar Media.
  
  Novartis ranked No. 68 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Novartis to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.novartis.com

Panasonic Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	989.7	1,071.7	-7.7
  Europe	79.4	132.7	-40.1
  Latin America	0.0	1.9	-100.0
  Middle East	3.1	10.6	-71.1
  Canada	2.5	2.0	27.8
  Subtotal media outside the U.S.	1,074.7	1,218.9	-11.8
  U.S. media spending	40.8	49.6	-17.7
  Worldwide	$1,115.5	$1,268.5	-12.1

  
  Headquarters
  Osaka, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.panasonic.net/

PepsiCo

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.9	1.4	-35.6
  Asia and Pacific	278.6	197.2	41.3
  Europe	210.4	210.5	0.0
  Latin America	116.7	138.1	-15.5
  Middle East	192.2	103.9	85.0
  Canada	25.0	27.5	-9.1
  Subtotal media outside the U.S.	823.8	678.5	21.4
  U.S. media spending	630.3	788.9	-20.1
  Worldwide	$1,454.0	$1,467.4	-0.9

  
  Headquarters
  Purchase, N.Y.
  
  Notes
  U.S. measured media from Kantar Media.
  
  PepsiCo ranked No. 35 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on PepsiCo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.pepsico.com

Pfizer

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	8.1	4.1	96.3
  Asia and Pacific	110.0	106.1	3.7
  Europe	124.0	138.3	-10.3
  Latin America	31.3	55.8	-43.9
  Middle East	0.0	NA	NA
  Canada	35.8	39.2	-8.5
  Subtotal media outside the U.S.	309.2	343.5	-10.0
  U.S. media spending	1,517.8	1,152.0	31.8
  Worldwide	$1,827.0	$1,495.5	22.2

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Pfizer ranked No. 5 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Pfizer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.pfizer.com

Procter & Gamble Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	38.1	40.5	-6.0
  Asia and Pacific	1,777.4	1,850.8	-4.0
  Europe	3,003.6	3,467.3	-13.4
  Latin America	341.4	331.4	3.0
  Middle East	563.6	396.0	42.3
  Canada	116.8	152.2	-23.2
  Subtotal media outside the U.S.	5,840.9	6,238.2	-6.4
  U.S. media spending	2,837.7	3,297.1	-13.9
  Worldwide	$8,678.6	$9,535.2	-9.0

  
  Headquarters
  Cincinnati
  
  Notes
  U.S. measured media from Kantar Media.
  
  Procter & Gamble Co. ranked No. 1 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Procter & Gamble Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.pg.com

PSA Peugeot Citroen

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	4.9	4.9	-1.1
  Asia and Pacific	24.2	35.0	-30.9
  Europe	1,324.0	1,369.6	-3.3
  Latin America	73.0	86.1	-15.1
  Middle East	0.0	0.8	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,426.1	1,496.4	-4.7
  U.S. media spending	0.1	0.0	344.9
  Worldwide	$1,426.2	$1,496.4	-4.7

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.psa-peugeot-citroen.com/en/hp1.php

Reckitt Benckiser

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	39.1	34.1	14.6
  Asia and Pacific	209.5	185.5	12.9
  Europe	1,297.2	1,427.4	-9.1
  Latin America	117.1	110.8	5.7
  Middle East	83.4	87.0	-4.2
  Canada	17.2	21.1	-18.3
  Subtotal media outside the U.S.	1,763.5	1,866.0	-5.5
  U.S. media spending	473.4	544.3	-13.0
  Worldwide	$2,236.9	$2,410.3	-7.2

  
  Headquarters
  Slough, Berkshire, U.K.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Reckitt Benckiser ranked No. 58 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Reckitt Benckiser to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.reckittbenckiser.com

Renault

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	11.5	8.0	43.8
  Asia and Pacific	4.0	25.3	-84.0
  Europe	1,023.9	1,153.9	-11.3
  Latin America	53.5	49.5	8.1
  Middle East	0.9	7.0	-86.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,093.9	1,243.7	-12.0
  U.S. media spending	0.1	0.0	601.2
  Worldwide	$1,094.0	$1,243.7	-12.0

  
  Headquarters
  Boulogne-Billancourt, France
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.renault.com/en/Pages/home.aspx

SABMiller (MillerCoors)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	47.4	34.7	36.7
  Asia and Pacific	1.6	0.6	184.2
  Europe	109.3	142.1	-23.1
  Latin America	22.4	20.4	9.7
  Middle East	0.0	NA	NA
  Canada	40.2	41.0	-2.0
  Subtotal media outside the U.S.	220.9	238.8	-7.5
  U.S. media spending	417.2	420.4	-0.8
  Worldwide	$638.0	$659.2	-3.2

  
  Headquarters
  London
  
  Notes
  U.S. measured media from Kantar Media.
  
  SABMiller ranked No. 38 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on SABMiller to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.sabmiller.com/

Samsung Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	11.0	15.2	-27.6
  Asia and Pacific	187.8	292.4	-35.8
  Europe	293.5	409.9	-28.4
  Latin America	29.3	30.9	-5.4
  Middle East	20.1	27.3	-26.3
  Canada	4.9	10.5	-53.0
  Subtotal media outside the U.S.	546.5	786.1	-30.5
  U.S. media spending	158.8	177.9	-10.7
  Worldwide	$705.4	$964.0	-26.8

  
  Headquarters
  Seoul
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.samsung.com/us/

Sanofi-Aventis

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	13.3	5.9	124.0
  Europe	104.4	99.5	4.8
  Latin America	26.2	32.4	-19.2
  Middle East	0.0	NA	NA
  Canada	3.8	4.7	-19.8
  Subtotal media outside the U.S.	147.6	142.6	3.5
  U.S. media spending	279.2	340.3	-18.0
  Worldwide	$426.9	$482.9	-11.6

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  Sanofi-Aventis ranked No. 71 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Sanofi-Aventis to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.sanofi-aventis.us

Sara Lee Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	5.4	3.8	44.0
  Asia and Pacific	13.6	14.7	-7.5
  Europe	164.5	186.8	-11.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	183.6	205.3	-10.6
  U.S. media spending	71.4	63.7	12.2
  Worldwide	$255.0	$269.0	-5.2

  
  Headquarters
  Downers Grove, Ill.
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.saralee.com/

SC Johnson

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	7.0	9.6	-27.3
  Asia and Pacific	42.4	55.3	-23.2
  Europe	248.0	230.4	7.6
  Latin America	131.5	140.3	-6.2
  Middle East	16.1	16.6	-3.1
  Canada	17.0	13.4	27.2
  Subtotal media outside the U.S.	462.0	465.5	-0.7
  U.S. media spending	413.1	501.8	-17.7
  Worldwide	$875.2	$967.3	-9.5

  
  Headquarters
  Racine, Wis.
  
  Notes
  U.S. measured media from Kantar Media.
  
  SC Johnson ranked No. 65 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on SC Johnson to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.scjohnson.com

Sears Holdings Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	17.3	38.8	-55.4
  Europe	0.0	NA	NA
  Latin America	46.9	51.0	-8.0
  Middle East	0.0	NA	NA
  Canada	34.7	40.6	-14.5
  Subtotal media outside the U.S.	99.0	130.4	-24.1
  U.S. media spending	696.1	735.8	-5.4
  Worldwide	$795.1	$866.2	-8.2

  
  Headquarters
  Hoffman Estates, Ill.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Sears Holdings Corp. ranked No. 12 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Sears Holdings Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.searsholdings.com

Sharp Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	313.7	415.3	-24.5
  Europe	0.2	0.2	0.0
  Latin America	0.0	NA	NA
  Middle East	4.1	8.2	-50.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	318.0	423.7	-24.9
  U.S. media spending	13.3	72.4	-81.7
  Worldwide	$331.2	$496.0	-33.2

  
  Headquarters
  Osaka, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://sharp-world.com/

Sony Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	10.7	7.5	43.7
  Asia and Pacific	221.9	260.7	-14.9
  Europe	613.1	654.7	-6.4
  Latin America	20.5	39.7	-48.3
  Middle East	7.8	20.7	-62.5
  Canada	47.6	52.5	-9.2
  Subtotal media outside the U.S.	921.6	1,035.7	-11.0
  U.S. media spending	793.1	834.7	-5.0
  Worldwide	$1,714.7	$1,870.4	-8.3

  
  Headquarters
  Tokyo
  
  Notes
  U.S. measured media from Kantar Media.
  
  Sony Corp. ranked No. 26 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Sony Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.sony.net/

Suzuki Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	2.9	3.3	-13.5
  Asia and Pacific	223.8	262.9	-14.9
  Europe	109.3	205.1	-46.7
  Latin America	0.0	12.9	-100.0
  Middle East	0.0	9.3	-100.0
  Canada	14.4	22.4	-35.7
  Subtotal media outside the U.S.	350.4	516.0	-32.1
  U.S. media spending	30.5	85.0	-64.1
  Worldwide	$380.9	$600.9	-36.6

  
  Headquarters
  Hamamatsu, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.globalsuzuki.com/

Telefonica

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	445.8	597.4	-25.4
  Latin America	139.1	139.7	-0.4
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	584.9	737.1	-20.7
  U.S. media spending	2.1	0.8	149.7
  Worldwide	$587.0	$738.0	-20.5

  
  Headquarters
  Madrid
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.telefonica.com/en/home/jsp/home.jsp

Time Warner

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	8.4	9.2	-9.5
  Europe	165.2	193.3	-14.5
  Latin America	2.1	8.6	-75.8
  Middle East	0.0	NA	NA
  Canada	32.8	22.3	47.3
  Subtotal media outside the U.S.	208.4	233.4	-10.7
  U.S. media spending	1,204.5	1,292.6	-6.8
  Worldwide	$1,412.9	$1,526.0	-7.4

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Time Warner ranked No. 8 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Time Warner to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.timewarner.com

Toyota Motor Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	19.8	28.5	-30.7
  Asia and Pacific	818.1	1,191.8	-31.4
  Europe	503.3	735.2	-31.5
  Latin America	26.7	63.9	-58.2
  Middle East	60.8	62.3	-2.5
  Canada	40.1	39.0	2.8
  Subtotal media outside the U.S.	1,468.9	2,120.8	-30.7
  U.S. media spending	836.1	1,021.9	-18.2
  Worldwide	$2,305.0	$3,142.7	-26.7

  
  Headquarters
  Toyota City, Japan
  
  Notes
  U.S. measured media from Kantar Media.
  
  Toyota Motor Corp. ranked No. 24 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Toyota Motor Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.toyota.com

Unilever

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	123.2	109.5	12.5
  Asia and Pacific	1,631.8	1,373.1	18.8
  Europe	2,339.6	2,448.8	-4.5
  Latin America	578.5	591.3	-2.2
  Middle East	456.1	365.6	24.8
  Canada	40.0	42.4	-5.7
  Subtotal media outside the U.S.	5,169.1	4,930.7	4.8
  U.S. media spending	864.1	759.8	13.7
  Worldwide	$6,033.2	$5,690.5	6.0

  
  Headquarters
  London/Rotterdam, Netherlands
  
  Notes
  U.S. measured media from Kantar Media.
  
  Unilever ranked No. 21 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Unilever to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.unilever.com

Viacom

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	18.4	31.9	-42.3
  Europe	141.2	164.3	-14.1
  Latin America	3.0	9.7	-68.9
  Middle East	0.0	NA	NA
  Canada	25.9	29.7	-12.6
  Subtotal media outside the U.S.	188.5	235.6	-20.0
  U.S. media spending	572.3	735.0	-22.1
  Worldwide	$760.8	$970.6	-21.6

  
  Headquarters
  New York
  
  Notes
  U.S. measured media from Kantar Media.
  
  Viacom ranked No. 37 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Viacom to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.viacom.com

Visa

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	5.0	4.0	26.4
  Asia and Pacific	21.7	21.6	0.5
  Europe	42.9	54.6	-21.5
  Latin America	40.1	41.1	-2.3
  Middle East	0.0	NA	NA
  Canada	11.2	15.3	-27.1
  Subtotal media outside the U.S.	120.9	136.5	-11.5
  U.S. media spending	282.8	319.4	-11.5
  Worldwide	$403.7	$455.9	-11.5

  
  Headquarters
  San Francisco
  
  Notes
  U.S. measured media from Kantar Media.
  
  Visa ranked No. 64 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Visa to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.visa.com

Vivendi

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	3.9	2.9	33.5
  Asia and Pacific	26.0	26.8	-3.1
  Europe	678.8	787.5	-13.8
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	3.0	4.5	-31.9
  Subtotal media outside the U.S.	711.8	821.7	-13.4
  U.S. media spending	55.3	72.0	-23.2
  Worldwide	$767.1	$893.7	-14.2

  
  Headquarters
  Paris
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.vivendi.com/vivendi/-accueil-en-

Vodafone

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	63.7	60.3	5.8
  Asia and Pacific	63.4	77.8	-18.6
  Europe	690.8	885.8	-22.0
  Latin America	0.0	NA	NA
  Middle East	61.3	53.1	15.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	879.2	1,076.9	-18.4
  U.S. media spending	0.5	0.3	42.0
  Worldwide	$879.7	$1,077.3	-18.3

  
  Headquarters
  Newberry, U.K.
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://www.vodafone.com/index.VF.html

Volkswagen

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	10.7	16.1	-33.8
  Asia and Pacific	99.2	99.6	-0.4
  Europe	1,448.2	1,734.1	-16.5
  Latin America	94.5	121.0	-21.9
  Middle East	4.7	6.4	-27.5
  Canada	22.8	29.3	-22.3
  Subtotal media outside the U.S.	1,680.0	2,006.6	-16.3
  U.S. media spending	257.6	285.1	-9.6
  Worldwide	$1,937.6	$2,291.7	-15.4

  
  Headquarters
  Wolfsburg, Germany
  
  Notes
  U.S. measured media from Kantar Media.
  
  Volkswagen ranked No. 88 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Volkswagen to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.volkswagen.com

Walmart Stores

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	153.7	142.0	8.3
  Latin America	59.2	46.5	27.2
  Middle East	0.0	NA	NA
  Canada	36.3	48.1	-24.5
  Subtotal media outside the U.S.	249.2	236.6	5.3
  U.S. media spending	1,174.3	865.7	35.6
  Worldwide	$1,423.5	$1,102.4	29.1

  
  Headquarters
  Bentonville, Ark.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Walmart Stores ranked No. 11 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Walmart Stores to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.walmartstores.com

Walt Disney Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	29.1	28.0	3.8
  Europe	276.5	284.5	-2.8
  Latin America	1.2	4.4	-72.6
  Middle East	0.0	NA	NA
  Canada	38.7	38.0	1.7
  Subtotal media outside the U.S.	345.4	354.9	-2.7
  U.S. media spending	1,094.7	1,251.3	-12.5
  Worldwide	$1,440.1	$1,606.2	-10.3

  
  Headquarters
  Burbank, Calif.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Walt Disney Co. ranked No. 7 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Walt Disney Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://corporate.disney.go.com

Yum Brands

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2009	2008	% chg
  Africa	38.2	33.3	14.6
  Asia and Pacific	456.5	403.4	13.1
  Europe	49.6	63.2	-21.6
  Latin America	34.3	28.1	22.2
  Middle East	3.8	41.0	-90.7
  Canada	37.4	42.4	-11.9
  Subtotal media outside the U.S.	619.7	611.5	1.3
  U.S. media spending	711.0	791.3	-10.1
  Worldwide	$1,330.7	$1,402.8	-5.1

  
  Headquarters
  Louisville, Ky.
  
  Notes
  U.S. measured media from Kantar Media.
  
  Yum Brands ranked No. 39 in 2009 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Yum Brands to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2010.
  

  http://www.yum.com