Top 100 marketers by worldwide media spending in 2009. Click Global 100 to see rank.
Worldwide measured media spending $2.44 billion
6| Measured media spending in millions of U.S. dollars | |||
| By region | 2009 | 2008 | % chg |
| Africa | 55.8 | 59.7 | -6.5 |
| Asia and Pacific | 602.4 | 529.1 | 13.9 |
| Europe | 1,057.2 | 1,173.4 | -9.9 |
| Latin America | 180.9 | 176.8 | 2.3 |
| Middle East | 126.9 | 103.2 | 23.0 |
| Canada | 12.9 | 10.9 | 18.5 |
| Subtotal media outside the U.S. | 2,036.1 | 2,053.0 | -0.8 |
| U.S. media spending | 406.1 | 442.2 | -8.2 |
| Worldwide | $2,442.2 | $2,495.2 | -2.1 |
CLICK THE PLUS SIGN TO EXPAND. Top 10 marketers by country in 2009 (U.S.$ in millions) in more than 90 countries and regions. Sources are listed under the country name.
MediaXim CIM MDB
| Measured media spending | 2009 | 2008 | % chg |
| Unilever | 117.6 | 67.2 | 75.0 |
| Belgacom Group | 114.7 | 122.3 | -6.2 |
| Procter & Gamble Co. | 108.8 | 109.1 | -0.3 |
| Vlaamse Media Maatschappij | 66.1 | 67.2 | -1.7 |
| Volkswagen | 55.1 | 61.0 | -9.6 |
| Reckitt Benckiser | 55.1 | 57.7 | -4.4 |
| PSA Peugeot Citroen | 51.2 | 49.4 | 3.6 |
| Nationale Loterij | 51.1 | 47.4 | 7.8 |
| Danone Groupe | 50.1 | 61.5 | -18.5 |
| Telenet Operaties | 48.0 | 46.3 | 3.6 |
Totals by region and category for the 100, plus ZenithOptimedia's worldwide major media spending estimates
Media measurement companies by country
By country
| Country | Source | URL |
| Algeria | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Argentina | Ibope Argentina | http://www.ibope.com.ar/ |
| Armenia | AGB Nielsen Media Research | http://www.agbnielsen.am |
| Australia | Nielsen Co. | http://www.nielsen.com/ |
| Austria | Fokus, Vienna | http://www.at.focusmr.com/ |
| Azerbaijan | TV MR AZ, an AGB Nielsen Media Research licensee | http://www.agb.az |
| Bahrain | Pan Arab Research Center | www.arabdemog.com |
| Belarus | Universal McCann Belarus | http://www.umww.com |
| Belgium | MediaXim CIM MDB | http://www.mediaxim.com |
| Bosnia and Herzegovina | Mareco Index Bosnia, a Gallup member and TNS/Kantar Media associate | http://www.mib.ba |
| Brazil | Ibope Brazil | http://www.ibope.com.br |
| Bulgaria | TNS TV Plan/Kantar Media | http://www.kantar.com |
| Canada | Nielsen Co. | http://www.nielsen.com/ |
| Chile | Ibope Chile | http://www.ibope.com.br |
| China | CTR (part of Kantar Media) | http://www.ctrchina.cn |
| Colombia | Ibope Colombia via DDB | http://www.ibope.com.br |
| Costa Rica | MediaGuru and Ibope Group Co. | http://www.ibope.com.br |
| Croatia | AGB Nielsen Media Research | http://www.agbnielsen.net |
| Cyprus | AGB Nielsen Media Research | http://www.agb.com.cy |
| Czech Republic | Kantar Media | http://www.kantarmedia.cz/ |
| Denmark | Kantar Media Denmark | http://www.tns-gallup.dk/ |
| Ecuador | Ibope Ecuador | http://www.ibope.com.br |
| Egypt | Pan Arab Research Center | www.arabdemog.com |
| Estonia | Kantar Media Estonia/Emor | http://www.emor.ee |
| Finland | Kantar Media Finland | http://www.tns-gallup.fi |
| France | Kantar Media France | http://www.kantarmedia.fr/ |
| Georgia | TV MR GE, licensee of AGB Nielsen Media | http://www.agbnielsen.net |
| Germany | Nielsen Co. | http://www.nielsen.com/ |
| Ghana | Synovate Pan Africa | http://www.synovate.com |
| Greece | Media Services | http://www.mediaservices.gr |
| Guatemala | MediaGuru and Ibope Group Co. | http://www.ibopetime.net/peru/ubicacion_guatemala.asp |
| Guinea-Bissau | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Hong Kong | Nielsen Co. on admanGo data | http://www.nielsen.com/ |
| Hungary | Kantar Media Hungary | http://www.kantarmedia.hu |
| India | TAM India | http://www.tamindia.com |
| Indonesia | Nielsen Co. | http://www.nielsen.com/ |
| Ireland | Nielsen Co. | http://en-us.nielsen.com/content/nielsen/en_us/landing_forms/Nielsen-Global-Adview-global-advertising.html |
| Israel | Ifat | http://www.ifat.com/Eng/MainPage.aspx |
| Italy | Nielsen Co. | http://www.nielsen.com/ |
| Ivory Coast | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Japan | Nikkei Advertising Research Institute and Universal McCann | http://www.nikkei-koken.com/ |
| Jordan | Pan Arab Research Center | www.arabdemog.com |
| Kazakhstan | TNS Central Asia (Kazakhstan)/ KANTAR Media | http://www.tns-global.kz |
| Kenya | Synovate Pan Africa | http://www.synovate.com |
| Kuwait | Pan Arab Research Center | www.arabdemog.com |
| Latvia | Kantar Media Latvia | http://www.tns.lv |
| Lebanon | Pan Arab Research Center | www.arabdemog.com |
| Lithuania | Kantar Media Lithuania | http://www.tns-gallup.lt |
| Macedonia | AGB Nielsen Media Research (TV); Ipsos (print) | http://www.agbnielsen.net; http://www.ipsos.com |
| Malaysia | Nielsen Co. | http://www.nielsen.com/ |
| Mexico | Ibope AGB Mexico | https://www.ibopeagb.com.mx/ |
| Moldova | AGB Nielsen Media Research | http://www.agb.md |
| Morocco | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Mozambique | Synovate Pan Africa | http://www.synovate.com |
| Nepal | Thomson Nepal (JWT) | http://www.wpp.com/WPP/Companies/OfficeDetail.htm?id=90 |
| Netherlands | Nielsen Co. | http://www.nielsen.com/ |
| New Zealand | Nielsen Co. | http://www.nielsen.com/ |
| Nigeria | Media Monitoring Service (MMSL) via SO&U Saatchi and Saatchi | http://www.mmsnigeria.com/ |
| Norway | Nielsen Co. | http://www.nielsen.com/ |
| Oman | Pan Arab Research Center | www.arabdemog.com |
| Pakistan | Gallup Pakistan | http://www.gallup.com.pk |
| Pan Arab | Pan Arab Research Center | www.arabdemog.com |
| Panama | Ibope Panama | http://www.ibope.com.br |
| Paraguay | Ibope Paraguay | http://www.ibope.com.br |
| Peru | Ibope Peru | http://www.ibopetime.net/peru/index.asp |
| Philippines | Nielsen Co. | http://www.nielsen.com/ |
| Poland | Kantar Media (formerly Expert Monitor) | http://www.expert-monitor.pl |
| Portugal | MediaMonitor | http://www.mediamonitor.pt |
| Puerto Rico | Ibope Puerto Rico | http://www.ibope.com.br |
| Qatar | Pan Arab Research Center | www.arabdemog.com |
| Romania | Alfa Cont | http://www.alfacont.ro |
| Russia | TNS Russia/Part of Kantar Media Network | http://www.tns-global.ru |
| Saudi Arabia | Pan Arab Research Center | www.arabdemog.com |
| Senegal | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Serbia | AGB Nielsen Media Research | http://www.agbnielsen.net |
| Singapore | Nielsen Co. | http://www.nielsen.com/ |
| Slovak Republic | Kantar Media Slovak Republic | http://www.tns-global.sk |
| Slovenia | Mediana | http://www.mediana.si |
| South Africa | Nielsen Co. | http://www.nielsen.com/ |
| South Korea | Nielsen Co., South Korea via Mindshare and Ogilvy Diamond | http://kr.en.nielsen.com/site/index.shtml |
| Spain | InfoAdex (a Kantar partner) | http://www.infoadex.es |
| Sri Lanka | Nielsen Mediawatch via Mindshare | http://lk.nielsen.com/site/index.shtml |
| Sweden | Kantar Media Sweden | http://www.tns-sifo.se |
| Switzerland | Nielsen Co./Media Focus | http://www.nielsen.com/ |
| Syria | Pan Arab Research Center | www.arabdemog.com |
| Taiwan | Nielsen Advertising Information Services via Mindshare | http://tw.en.nielsen.com/site/index.shtml |
| Tanzania | Synovate Pan Africa | http://www.synovate.com |
| Thailand | Nielsen Co. | http://www.nielsen.com/ |
| Tunisia | Sigma Conseil | http://www.e-sigmaconseil.com/en/ |
| Turkey | Nielsen Co. | http://www.nielsen.com.tr |
| Uganda | Synovate Pan Africa | http://www.synovate.com |
| Ukraine | Kwendi Expert Group; GFK Ukraine (TV); Monitoring SMI (print and radio); UMM (outdoor) | http://kwendi.net/ |
| United Arab Emirates | Pan Arab Research Center | www.arabdemog.com |
| United Kingdom | Nielsen Co. | http://www.nielsen.com/ |
| United States | Kantar Media | http://www.kantarmediana.com/ |
| Uruguay | Ibope Uruguay | http://www.ibope.com.br |
| Venezuela | Ibope Venezuela | http://www.ibope.com.br |
| Vietnam | Kantar Media Vietnam | http://www.kantar.com |
| Yemen | Pan Arab Research Center | www.arabdemog.com |
| Zambia | Synovate Pan Africa | http://www.synovate.com |
