Top 100 marketers by worldwide media spending in 2010. Click Global 100 to see rank.
Worldwide measured media spending $2.46 billion
7| Measured media spending in millions of U.S. dollars | |||
| By region | 2010 | 2009 | % chg |
| Africa | 61.9 | 55.8 | 10.9 |
| Asia and Pacific | 658.7 | 562.4 | 17.1 |
| Europe | 944.1 | 1,010.0 | -6.5 |
| Latin America | 251.0 | 204.7 | 22.6 |
| Middle East | 101.8 | 105.7 | -3.7 |
| Canada | 18.8 | 12.9 | 45.4 |
| Subtotal media outside the U.S. | 2,036.2 | 1,951.5 | 4.3 |
| U.S. media spending | 418.8 | 403.3 | 3.8 |
| Worldwide | $2,455.1 | $2,354.9 | 4.3 |
CLICK THE PLUS SIGN TO EXPAND. Top 10 marketers by country in 2010 (U.S.$ in millions) in more than 90 countries and regions. Sources are listed under the country name.
Nielsen Co. on admanGo data
| Measured media spending | 2010 | 2009 | % chg |
| Procter & Gamble Co. | 71.2 | 69.9 | 1.8 |
| Hutchison Whampoa | 42.0 | 37.4 | 12.5 |
| L'Oreal | 40.2 | 30.5 | 31.8 |
| Hong Kong S.A.R. Government | 34.7 | 32.1 | 8.2 |
| HSBC | 32.9 | 22.1 | 49.0 |
| GlaxoSmithKline | 32.0 | 26.5 | 20.7 |
| Lion | 29.3 | 19.7 | 48.5 |
| Estee Lauder Cos. | 27.2 | 14.2 | 91.3 |
| Mars Inc. | 24.4 | 26.6 | -8.5 |
| McDonald's Corp. | 24.2 | 26.3 | -7.8 |
http://www.nielsen.com/us/en/campaigns/nielsen-global-adview-global-advertising.html
Totals by region and category for the 100, plus ZenithOptimedia's worldwide major media spending estimates
Media measurement companies by country
By country
