Datacenter

Top 100 marketers by worldwide measured-media spending in 2012. Click Global 100 to see ranking.

Coca-Cola Co. [This record free to all users]

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	71.0	54.6	30.1
  Asia and Pacific	1,113.2	987.6	12.7
  Europe	830.5	989.8	-16.1
  Latin America	289.9	289.5	0.1
  Middle East	322.9	178.9	80.5
  Canada	16.8	21.5	-21.9
  Subtotal media outside the U.S.	2,644.3	2,522.0	4.9
  U.S. media spending	384.6	391.4	-1.7
  Worldwide	$3,028.9	$2,913.4	4.0

  
  Headquarters
  Atlanta
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Coca-Cola Co. ranked No. 67 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://coca-cola.com

21st Century Fox

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	107.9	91.4	18.1
  Europe	188.6	197.4	-4.5
  Latin America	0.0	4.5	-100.0
  Middle East	0.0	NA	NA
  Canada	19.1	22.5	-15.3
  Subtotal media outside the U.S.	315.6	315.7	0.0
  U.S. media spending	583.6	789.8	-26.1
  Worldwide	$899.2	$1,105.5	-18.7

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  21st Century Fox ranked No. 29 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on 21st Century Fox to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.21cf.com/

Aldi

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	19.0	13.4	41.6
  Europe	384.3	476.2	-19.3
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	403.3	489.6	-17.6
  U.S. media spending	41.0	26.2	56.5
  Worldwide	$444.3	$515.8	-13.9

  
  Headquarters
  Essen/Muelheim an der Ruhr, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.aldi.com/

American Express Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	38.1	43.3	-12.0
  Europe	33.9	40.5	-16.3
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	11.7	17.2	-32.1
  Subtotal media outside the U.S.	83.7	101.0	-17.2
  U.S. media spending	349.4	406.5	-14.0
  Worldwide	$433.1	$507.5	-14.7

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  American Express Co. ranked No. 9 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on American Express Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://about.americanexpress.com/

Anheuser-Busch InBev

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	33.0	53.0	-37.7
  Latin America	405.3	381.7	6.2
  Middle East	0.0	NA	NA
  Canada	29.1	33.4	-12.9
  Subtotal media outside the U.S.	467.3	468.0	-0.1
  U.S. media spending	583.6	518.7	12.5
  Worldwide	$1,050.9	$986.8	6.5

  
  Headquarters
  Leuven, Belgium/St. Louis
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Anheuser-Busch InBev ranked No. 21 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Anheuser-Busch InBev to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.ab-inbev.com

Apple

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	1.5	1.6	-4.6
  Asia and Pacific	298.8	251.2	19.0
  Europe	301.2	286.3	5.2
  Latin America	0.0	NA	NA
  Middle East	0.7	0.5	38.9
  Canada	43.6	40.5	7.6
  Subtotal media outside the U.S.	645.8	580.1	11.3
  U.S. media spending	685.6	579.6	18.3
  Worldwide	$1,331.4	$1,159.7	14.8

  
  Headquarters
  Cupertino, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Apple ranked No. 60 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Apple to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.apple.com

Astellas Pharma

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	279.6	330.3	-15.3
  Europe	5.4	2.1	161.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	285.0	332.4	-14.2
  U.S. media spending	30.8	46.8	-34.2
  Worldwide	$315.8	$379.2	-16.7

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.astellas.com/worldwide.html

Bayer

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	5.6	5.6	0.2
  Asia and Pacific	30.1	27.1	10.9
  Europe	311.2	354.0	-12.1
  Latin America	69.3	70.6	-1.8
  Middle East	0.0	NA	NA
  Canada	13.7	16.1	-14.4
  Subtotal media outside the U.S.	430.0	473.4	-9.2
  U.S. media spending	396.8	389.4	1.9
  Worldwide	$826.8	$862.8	-4.2

  
  Headquarters
  Leverkusen, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Bayer ranked No. 69 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Bayer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.bayer.com

BMW

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	13.1	16.3	-19.5
  Asia and Pacific	43.0	44.9	-4.3
  Europe	513.1	530.4	-3.2
  Latin America	0.0	0.0	-100.0
  Middle East	20.3	19.7	3.0
  Canada	9.2	12.0	-23.4
  Subtotal media outside the U.S.	598.7	623.3	-3.9
  U.S. media spending	175.6	172.7	1.7
  Worldwide	$774.4	$796.0	-2.7

  
  Headquarters
  Munich, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.bmw.com/

Boehringer Ingelheim

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	3.4	2.9	15.7
  Asia and Pacific	9.1	6.4	42.6
  Europe	161.7	176.2	-8.2
  Latin America	25.7	21.4	20.1
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	199.9	206.8	-3.4
  U.S. media spending	226.2	242.4	-6.7
  Worldwide	$426.1	$449.2	-5.1

  
  Headquarters
  Ingelheim, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.boehringer-ingelheim.com

Burger King Worldwide

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	6.1	3.1	95.3
  Europe	134.9	127.9	5.4
  Latin America	24.6	17.7	39.2
  Middle East	15.7	14.3	10.0
  Canada	9.4	8.3	13.1
  Subtotal media outside the U.S.	190.7	171.3	11.3
  U.S. media spending	256.0	300.4	-14.8
  Worldwide	$446.7	$471.7	-5.3

  
  Headquarters
  Miami
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.bk.com

Campbell Soup Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	32.9	22.3	47.4
  Europe	17.4	21.0	-17.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	11.2	8.6	30.3
  Subtotal media outside the U.S.	61.5	51.9	18.5
  U.S. media spending	430.0	466.2	-7.8
  Worldwide	$491.5	$518.1	-5.1

  
  Headquarters
  Camden, N.J.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Campbell Soup Co. ranked No. 90 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Campbell Soup Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.campbellsoup.com

Canon

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	476.0	490.9	-3.0
  Europe	64.2	65.9	-2.6
  Latin America	1.1	1.2	-8.6
  Middle East	1.5	1.8	-17.0
  Canada	9.2	6.5	41.0
  Subtotal media outside the U.S.	551.9	566.3	-2.5
  U.S. media spending	67.2	64.4	4.4
  Worldwide	$619.1	$630.6	-1.8

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.canon.com/

Carrefour

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	19.5	20.9	-6.6
  Europe	370.5	425.5	-12.9
  Latin America	87.2	77.9	11.9
  Middle East	17.5	17.2	1.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	494.7	541.6	-8.7
  U.S. media spending	0.1	0.0	18633.3
  Worldwide	$494.7	$541.6	-8.6

  
  Headquarters
  Levallois-Perret Cedex, France
  
  Notes
  U.S. measured media from Kantar Media.
  
  

  http://corporate.carrefour.eu/Home.cfm?lang=fr

Chanel

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	95.7	80.7	18.6
  Europe	109.5	111.9	-2.2
  Latin America	0.0	NA	NA
  Middle East	18.0	13.5	33.2
  Canada	7.2	5.2	38.9
  Subtotal media outside the U.S.	230.4	211.3	9.0
  U.S. media spending	137.9	130.3	5.8
  Worldwide	$368.3	$341.6	7.8

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.chanel.com/#languages

Citigroup

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	50.4	60.8	-17.0
  Europe	4.9	13.4	-63.2
  Latin America	38.5	42.7	-9.6
  Middle East	1.7	0.9	80.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	95.6	117.8	-18.8
  U.S. media spending	466.7	364.0	28.2
  Worldwide	$562.4	$481.8	16.7

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Citigroup ranked No. 41 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Citigroup to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.citigroup.com/citi/

Clorox Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	4.3	2.6	63.4
  Europe	0.0	NA	NA
  Latin America	19.0	27.9	-31.9
  Middle East	7.2	0.6	1191.4
  Canada	4.6	4.9	-6.0
  Subtotal media outside the U.S.	35.0	35.9	-2.5
  U.S. media spending	312.6	345.9	-9.6
  Worldwide	$347.7	$381.8	-8.9

  
  Headquarters
  Oakland, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.clorox.com

Colgate-Palmolive Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	15.3	16.1	-5.2
  Asia and Pacific	419.8	412.5	1.8
  Europe	207.3	250.9	-17.4
  Latin America	296.0	296.7	-0.2
  Middle East	14.5	20.2	-27.9
  Canada	6.7	10.2	-34.2
  Subtotal media outside the U.S.	959.7	1,006.6	-4.7
  U.S. media spending	178.3	137.7	29.5
  Worldwide	$1,138.0	$1,144.3	-0.6

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.colgate.com

Comcast Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	36.4	30.6	19.0
  Europe	157.6	175.4	-10.2
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	36.6	31.5	16.4
  Subtotal media outside the U.S.	230.6	237.4	-2.9
  U.S. media spending	1,772.2	1,594.3	11.2
  Worldwide	$2,002.8	$1,831.7	9.3

  
  Headquarters
  Philadelphia
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Comcast Corp. ranked No. 3 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Comcast Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.comcast.com/

Coty

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	13.6	11.8	15.1
  Europe	256.9	276.3	-7.0
  Latin America	0.0	NA	NA
  Middle East	7.9	5.2	51.2
  Canada	13.7	5.2	162.8
  Subtotal media outside the U.S.	292.1	298.5	-2.1
  U.S. media spending	288.6	269.2	7.2
  Worldwide	$580.7	$567.6	2.3

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Coty ranked No. 100 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Coty to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.coty.com

Daimler

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	15.2	20.8	-26.9
  Asia and Pacific	29.2	25.7	13.7
  Europe	529.5	581.2	-8.9
  Latin America	0.0	NA	NA
  Middle East	9.5	13.6	-30.3
  Canada	9.1	10.1	-9.8
  Subtotal media outside the U.S.	592.6	651.4	-9.0
  U.S. media spending	298.5	246.0	21.3
  Worldwide	$891.0	$897.4	-0.7

  
  Headquarters
  Stuttgart, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Daimler ranked No. 86 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Daimler to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.daimler.com

Danone Groupe

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	16.8	16.3	3.2
  Asia and Pacific	95.4	86.9	9.8
  Europe	747.3	1,011.7	-26.1
  Latin America	197.7	215.3	-8.2
  Middle East	60.8	49.8	22.2
  Canada	13.5	10.7	26.4
  Subtotal media outside the U.S.	1,131.6	1,390.6	-18.6
  U.S. media spending	87.5	91.2	-4.1
  Worldwide	$1,219.0	$1,481.8	-17.7

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.danone.com/?lang=en

Deutsche Telekom (T-Mobile)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	810.0	892.6	-9.3
  Latin America	23.3	19.7	18.0
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	833.3	912.3	-8.7
  U.S. media spending	887.1	636.0	39.5
  Worldwide	$1,720.4	$1,548.3	11.1

  
  Headquarters
  Bonn, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Deutsche Telekom (T-Mobile) ranked No. 31 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Deutsche Telekom (T-Mobile) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.telekom.com

Diageo

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	28.4	23.7	20.1
  Asia and Pacific	16.7	17.6	-5.2
  Europe	79.9	80.8	-1.1
  Latin America	0.9	31.3	-97.1
  Middle East	2.2	4.5	-51.3
  Canada	23.1	23.7	-2.8
  Subtotal media outside the U.S.	151.2	181.6	-16.8
  U.S. media spending	164.4	154.0	6.7
  Worldwide	$315.6	$335.7	-6.0

  
  Headquarters
  London
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Diageo ranked No. 52 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Diageo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.diageo.com

Doctor's Associates (Subway)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	39.3	35.5	10.7
  Europe	24.0	18.0	33.2
  Latin America	0.0	NA	NA
  Middle East	6.0	4.2	43.5
  Canada	39.5	31.9	23.9
  Subtotal media outside the U.S.	108.9	89.6	21.5
  U.S. media spending	517.2	476.0	8.7
  Worldwide	$626.0	$565.6	10.7

  
  Headquarters
  Milford, Conn.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Doctor's Associates (Subway) ranked No. 73 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Doctor's Associates (Subway) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.subway.com

Ebay

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	7.6	5.2	46.5
  Europe	196.3	115.6	69.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	4.1	3.0	39.7
  Subtotal media outside the U.S.	208.1	123.7	68.2
  U.S. media spending	116.5	136.4	-14.6
  Worldwide	$324.6	$260.1	24.8

  
  Headquarters
  San Jose, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Ebay ranked No. 76 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Ebay to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.ebay.com

Eli Lilly & Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.7	0.7	2.2
  Europe	0.5	1.3	-62.2
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	7.2	7.5	-3.6
  Subtotal media outside the U.S.	8.4	9.5	-11.3
  U.S. media spending	507.1	520.9	-2.6
  Worldwide	$515.6	$530.4	-2.8

  
  Headquarters
  Indianapolis
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Eli Lilly & Co. ranked No. 42 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Eli Lilly & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.lilly.com

Estee Lauder Cos.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	10.1	11.0	-8.1
  Asia and Pacific	241.9	199.9	21.0
  Europe	94.4	90.5	4.4
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	10.3	7.5	36.5
  Subtotal media outside the U.S.	356.7	308.9	15.5
  U.S. media spending	388.3	279.7	38.8
  Worldwide	$745.0	$588.6	26.6

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Estee Lauder Cos. ranked No. 43 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Estee Lauder Cos. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.elcompanies.com

Ferrero

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	4.3	4.7	-7.2
  Asia and Pacific	98.5	84.4	16.7
  Europe	1,203.1	1,329.3	-9.5
  Latin America	0.0	NA	NA
  Middle East	60.9	55.2	10.4
  Canada	9.9	12.5	-20.6
  Subtotal media outside the U.S.	1,376.8	1,486.0	-7.3
  U.S. media spending	59.2	47.1	25.8
  Worldwide	$1,436.1	$1,533.1	-6.3

  
  Headquarters
  Pino Torinese, Italy
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.ferrero.com/

Fiat (Chrysler Group)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	15.3	12.8	19.7
  Asia and Pacific	25.8	21.6	19.6
  Europe	574.9	740.8	-22.4
  Latin America	192.9	242.2	-20.3
  Middle East	36.8	17.3	113.0
  Canada	94.6	70.1	35.0
  Subtotal media outside the U.S.	940.3	1,104.7	-14.9
  U.S. media spending	1,148.2	1,350.6	-15.0
  Worldwide	$2,088.5	$2,455.3	-14.9

  
  Headquarters
  Turin, Italy/Auburn Hills, Mich.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Fiat (Chrysler Group) ranked No. 11 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Fiat (Chrysler Group) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.fiatspa.com

Ford Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	27.2	22.0	23.5
  Asia and Pacific	70.9	70.1	1.1
  Europe	523.2	628.4	-16.7
  Latin America	138.1	201.3	-31.4
  Middle East	78.2	51.9	50.8
  Canada	71.9	77.6	-7.4
  Subtotal media outside the U.S.	909.4	1,051.3	-13.5
  U.S. media spending	1,065.1	1,069.2	-0.4
  Worldwide	$1,974.6	$2,120.6	-6.9

  
  Headquarters
  Dearborn, Mich.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Ford Motor Co. ranked No. 6 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Ford Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.ford.com

Fuji Heavy Industries

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	2.4	1.9	21.9
  Asia and Pacific	233.9	216.5	8.1
  Europe	41.2	34.0	21.2
  Latin America	0.0	NA	NA
  Middle East	11.3	0.1	13084.9
  Canada	11.9	7.9	50.6
  Subtotal media outside the U.S.	300.7	260.4	15.5
  U.S. media spending	192.4	149.6	28.6
  Worldwide	$493.1	$410.0	20.3

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.fhi.co.jp/english/

General Mills

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	9.4	7.2	30.3
  Europe	111.7	115.0	-2.9
  Latin America	1.9	1.9	0.0
  Middle East	0.0	NA	NA
  Canada	39.6	35.1	12.7
  Subtotal media outside the U.S.	162.6	159.3	2.1
  U.S. media spending	975.4	1,007.6	-3.2
  Worldwide	$1,138.0	$1,166.9	-2.5

  
  Headquarters
  Minneapolis
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  General Mills ranked No. 38 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on General Mills to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.generalmills.com

General Motors Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	20.9	19.9	5.1
  Asia and Pacific	241.3	243.1	-0.7
  Europe	812.8	843.5	-3.6
  Latin America	253.6	222.5	14.0
  Middle East	121.6	88.5	37.4
  Canada	100.6	141.2	-28.7
  Subtotal media outside the U.S.	1,550.9	1,558.7	-0.5
  U.S. media spending	1,655.3	1,787.2	-7.4
  Worldwide	$3,206.2	$3,345.9	-4.2

  
  Headquarters
  Detroit
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  General Motors Co. ranked No. 2 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on General Motors Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.gm.com

GlaxoSmithKline

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	35.0	32.0	9.4
  Asia and Pacific	291.7	316.8	-7.9
  Europe	421.3	502.3	-16.1
  Latin America	93.2	115.3	-19.1
  Middle East	41.3	41.6	-0.8
  Canada	22.5	21.3	5.2
  Subtotal media outside the U.S.	904.8	1,029.2	-12.1
  U.S. media spending	445.9	521.5	-14.5
  Worldwide	$1,350.8	$1,550.7	-12.9

  
  Headquarters
  Brentford, Middlesex, U.K.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  GlaxoSmithKline ranked No. 59 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on GlaxoSmithKline to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.gsk.com

Google

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.6	0.3	660.2
  Europe	201.3	235.2	-14.4
  Latin America	4.4	4.4	0.0
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	208.3	239.9	-13.2
  U.S. media spending	402.1	257.4	56.2
  Worldwide	$610.4	$497.3	22.7

  
  Headquarters
  Mountain View, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Google ranked No. 28 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Google to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.google.com

Hasbro

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	5.7	6.4	-10.4
  Europe	151.1	163.9	-7.8
  Latin America	37.8	38.9	-3.0
  Middle East	0.0	NA	NA
  Canada	13.8	13.1	6.0
  Subtotal media outside the U.S.	208.4	222.3	-6.2
  U.S. media spending	117.4	122.1	-3.9
  Worldwide	$325.8	$344.4	-5.4

  
  Headquarters
  Pawtucket, R.I.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.hasbro.com/

Heineken

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	27.4	28.9	-5.1
  Europe	293.1	349.9	-16.2
  Latin America	75.0	87.3	-14.1
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	395.5	466.1	-15.1
  U.S. media spending	121.4	126.1	-3.7
  Worldwide	$516.9	$592.2	-12.7

  
  Headquarters
  Amsterdam
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.heineken.com/AgeGateway.aspx

Henkel

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	7.1	5.3	33.7
  Asia and Pacific	37.4	30.0	24.7
  Europe	1,185.7	1,192.5	-0.6
  Latin America	10.4	16.5	-37.1
  Middle East	87.2	51.6	68.9
  Canada	2.9	2.1	38.2
  Subtotal media outside the U.S.	1,330.7	1,298.0	2.5
  U.S. media spending	30.2	38.0	-20.5
  Worldwide	$1,360.9	$1,336.0	1.9

  
  Headquarters
  Duesseldorf
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.henkel.com/index.htm

Hershey Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	3.1	1.1	177.6
  Europe	0.0	NA	NA
  Latin America	10.3	10.5	-1.5
  Middle East	0.0	NA	NA
  Canada	17.4	16.9	2.8
  Subtotal media outside the U.S.	30.8	28.5	8.1
  U.S. media spending	541.7	469.6	15.3
  Worldwide	$572.5	$498.1	14.9

  
  Headquarters
  Hershey, Pa.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Hershey Co. ranked No. 74 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Hershey Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.thehersheycompany.com/page-not-found.aspx?aspxerrorpath=/default.aspx

Hewlett-Packard Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	1.5	1.8	-13.9
  Asia and Pacific	20.0	19.8	1.0
  Europe	93.1	120.2	-22.5
  Latin America	111.0	148.3	-25.1
  Middle East	10.5	5.1	105.5
  Canada	3.6	9.0	-59.5
  Subtotal media outside the U.S.	239.8	304.1	-21.2
  U.S. media spending	238.3	205.8	15.8
  Worldwide	$478.0	$509.9	-6.2

  
  Headquarters
  Palo Alto, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Hewlett-Packard Co. ranked No. 96 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Hewlett-Packard Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.hp.com

Honda Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	6.1	6.2	-1.4
  Asia and Pacific	723.8	648.3	11.6
  Europe	197.1	155.1	27.1
  Latin America	68.5	72.9	-6.0
  Middle East	9.7	5.3	81.0
  Canada	70.8	52.1	35.8
  Subtotal media outside the U.S.	1,076.0	940.1	14.5
  U.S. media spending	850.8	709.0	20.0
  Worldwide	$1,926.9	$1,649.0	16.8

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Honda Motor Co. ranked No. 27 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Honda Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://world.honda.com/

Hutchison Whampoa

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	95.9	86.3	11.2
  Europe	252.8	241.2	4.8
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	348.7	327.5	6.5
  U.S. media spending	0.1	0.1	46.0
  Worldwide	$348.8	$327.5	6.5

  
  Headquarters
  Hong Kong
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.hutchison-whampoa.com/en/global/home.php

Hyundai Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	24.1	20.3	18.8
  Asia and Pacific	274.1	251.3	9.1
  Europe	399.6	356.4	12.1
  Latin America	184.1	244.7	-24.8
  Middle East	42.0	61.6	-31.9
  Canada	66.2	52.1	27.1
  Subtotal media outside the U.S.	990.1	986.4	0.4
  U.S. media spending	290.0	306.6	-5.4
  Worldwide	$1,280.1	$1,293.0	-1.0

  
  Headquarters
  Seoul
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Hyundai Motor Co. ranked No. 85 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Hyundai Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://worldwide.hyundai.com/WW/Main/index.html

Ing Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	16.7	15.4	8.5
  Europe	265.9	333.6	-20.3
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	282.5	349.0	-19.0
  U.S. media spending	10.8	16.3	-33.8
  Worldwide	$293.3	$365.3	-19.7

  
  Headquarters
  Amsterdam
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.ing.com/group/index.jsp

Ingka Holdings (Ikea)

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	20.6	18.9	9.3
  Europe	461.2	497.4	-7.3
  Latin America	0.0	NA	NA
  Middle East	5.6	6.8	-18.1
  Canada	20.5	24.3	-15.5
  Subtotal media outside the U.S.	507.9	547.3	-7.2
  U.S. media spending	121.2	102.2	18.6
  Worldwide	$629.1	$649.5	-3.1

  
  Headquarters
  Delft, Netherlands
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.ikea.com/

Johnson & Johnson

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	14.5	14.1	2.7
  Asia and Pacific	261.5	317.2	-17.6
  Europe	496.9	589.8	-15.8
  Latin America	112.7	107.6	4.7
  Middle East	20.2	32.1	-37.3
  Canada	84.2	88.6	-5.0
  Subtotal media outside the U.S.	989.8	1,149.4	-13.9
  U.S. media spending	887.1	1,042.7	-14.9
  Worldwide	$1,877.0	$2,192.1	-14.4

  
  Headquarters
  New Brunswick, N.J.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Johnson & Johnson ranked No. 16 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Johnson & Johnson to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.jnj.com

Kao Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	724.5	729.0	-0.6
  Europe	5.0	6.3	-20.2
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	7.0	6.2	12.8
  Subtotal media outside the U.S.	736.5	741.6	-0.7
  U.S. media spending	144.7	144.4	0.3
  Worldwide	$881.3	$886.0	-0.5

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.kao.com/jp/en/corp/

Kellogg Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	22.0	18.6	18.5
  Asia and Pacific	41.6	38.9	6.9
  Europe	241.5	345.3	-30.1
  Latin America	35.6	52.7	-32.5
  Middle East	9.6	9.1	6.2
  Canada	35.6	37.5	-5.0
  Subtotal media outside the U.S.	385.9	502.0	-23.1
  U.S. media spending	667.0	669.9	-0.4
  Worldwide	$1,052.9	$1,171.9	-10.2

  
  Headquarters
  Battle Creek, Mich.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Kellogg Co. ranked No. 61 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Kellogg Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.kelloggcompany.com

Kia Motors Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	11.2	11.7	-4.4
  Asia and Pacific	92.6	97.2	-4.8
  Europe	294.8	271.0	8.8
  Latin America	36.3	90.4	-59.8
  Middle East	43.2	48.7	-11.3
  Canada	49.9	49.9	0.0
  Subtotal media outside the U.S.	528.0	569.0	-7.2
  U.S. media spending	392.6	378.1	3.8
  Worldwide	$920.7	$947.1	-2.8

  
  Headquarters
  Seoul
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Kia Motors Corp. ranked No. 65 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Kia Motors Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.kiamotors.com/

Kimberly-Clark Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	5.1	5.3	-4.5
  Asia and Pacific	64.5	52.2	23.5
  Europe	27.6	28.4	-3.0
  Latin America	87.4	95.8	-8.8
  Middle East	12.7	6.1	107.3
  Canada	23.7	23.7	0.0
  Subtotal media outside the U.S.	221.0	211.6	4.4
  U.S. media spending	354.9	328.5	8.0
  Worldwide	$575.9	$540.1	6.6

  
  Headquarters
  Irving, Texas
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Kimberly-Clark Corp. ranked No. 97 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Kimberly-Clark Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.kimberly-clark.com/

L'Oreal

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	11.8	23.1	-49.1
  Asia and Pacific	1,400.7	1,191.5	17.6
  Europe	2,316.2	2,614.7	-11.4
  Latin America	232.0	217.6	6.6
  Middle East	101.1	85.2	18.7
  Canada	73.6	75.2	-2.1
  Subtotal media outside the U.S.	4,135.5	4,207.3	-1.7
  U.S. media spending	1,507.5	1,386.0	8.8
  Worldwide	$5,642.9	$5,593.2	0.9

  
  Headquarters
  Clichy, France
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  L'Oreal ranked No. 7 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on L'Oreal to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.loreal.com

LG Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	4.1	3.8	7.2
  Asia and Pacific	245.6	218.8	12.3
  Europe	49.7	70.0	-29.0
  Latin America	6.2	15.8	-60.9
  Middle East	25.8	15.5	66.8
  Canada	3.4	2.5	35.7
  Subtotal media outside the U.S.	334.8	326.4	2.6
  U.S. media spending	108.0	71.9	50.3
  Worldwide	$442.8	$398.3	11.2

  
  Headquarters
  Seoul
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.lg.com/index.jsp

LVMH Moet Hennessy Louis Vuitton

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	208.4	180.6	15.4
  Europe	434.3	436.6	-0.5
  Latin America	7.1	5.3	34.2
  Middle East	28.7	20.4	40.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	678.5	642.9	5.5
  U.S. media spending	356.1	267.5	33.1
  Worldwide	$1,034.6	$910.4	13.6

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  LVMH Moet Hennessy Louis Vuitton ranked No. 39 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on LVMH Moet Hennessy Louis Vuitton to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.lvmh.com

Mars Inc.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	6.0	6.4	-5.8
  Asia and Pacific	546.1	454.4	20.2
  Europe	753.9	805.7	-6.4
  Latin America	14.0	19.9	-29.6
  Middle East	224.1	170.3	31.6
  Canada	45.5	45.7	-0.4
  Subtotal media outside the U.S.	1,589.7	1,502.3	5.8
  U.S. media spending	590.9	572.2	3.3
  Worldwide	$2,180.6	$2,074.5	5.1

  
  Headquarters
  McLean, Va.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Mars Inc. ranked No. 64 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Mars Inc. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.mars.com

Mattel

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	10.3	11.1	-7.3
  Europe	160.1	171.2	-6.5
  Latin America	98.8	89.7	10.1
  Middle East	0.0	NA	NA
  Canada	15.4	15.4	0.1
  Subtotal media outside the U.S.	284.5	287.3	-1.0
  U.S. media spending	167.0	179.1	-6.7
  Worldwide	$451.5	$466.4	-3.2

  
  Headquarters
  El Segundo, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Mattel ranked No. 98 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Mattel to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.mattel.com

Maxingvest

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	21.6	21.2	1.9
  Asia and Pacific	111.7	94.2	18.6
  Europe	879.0	944.5	-6.9
  Latin America	89.4	82.2	8.7
  Middle East	45.2	33.7	34.3
  Canada	16.0	14.5	10.2
  Subtotal media outside the U.S.	1,162.9	1,190.3	-2.3
  U.S. media spending	56.6	55.1	2.7
  Worldwide	$1,219.5	$1,245.4	-2.1

  
  Headquarters
  Hamburg, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.maxingvest.de/index.php?id=1&language=2

Mazda Motor Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	220.4	221.2	-0.3
  Europe	77.5	95.6	-18.9
  Latin America	0.0	2.5	-100.0
  Middle East	3.6	3.9	-8.2
  Canada	16.3	17.0	-4.6
  Subtotal media outside the U.S.	317.8	340.2	-6.6
  U.S. media spending	217.4	187.7	15.8
  Worldwide	$535.1	$528.0	1.4

  
  Headquarters
  Hiroshima, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.mazda.com

McDonald's Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	12.7	13.3	-4.7
  Asia and Pacific	635.6	581.0	9.4
  Europe	851.3	847.4	0.5
  Latin America	79.9	109.5	-27.1
  Middle East	78.0	65.3	19.3
  Canada	78.5	74.1	5.9
  Subtotal media outside the U.S.	1,735.9	1,690.7	2.7
  U.S. media spending	957.1	965.2	-0.8
  Worldwide	$2,693.0	$2,655.9	1.4

  
  Headquarters
  Oak Brook, Ill.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  McDonald's Corp. ranked No. 23 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on McDonald's Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.aboutmcdonalds.com/mcd.html

Merck & Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	10.8	11.6	-7.3
  Europe	8.5	10.9	-21.7
  Latin America	2.7	2.4	12.9
  Middle East	0.0	NA	NA
  Canada	16.9	14.4	17.7
  Subtotal media outside the U.S.	39.0	39.3	-0.9
  U.S. media spending	610.2	510.5	19.5
  Worldwide	$649.1	$549.9	18.1

  
  Headquarters
  Whitehouse Station, N.J.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Merck & Co. ranked No. 37 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Merck & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.merck.com

Microsoft Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	4.1	3.4	21.3
  Asia and Pacific	50.9	33.7	50.9
  Europe	345.4	335.5	2.9
  Latin America	39.1	27.9	40.3
  Middle East	0.5	0.0	2737.5
  Canada	19.1	23.6	-18.9
  Subtotal media outside the U.S.	459.1	424.1	8.2
  U.S. media spending	621.9	463.6	34.2
  Worldwide	$1,081.0	$887.7	21.8

  
  Headquarters
  Redmond, Wash.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Microsoft Corp. ranked No. 33 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Microsoft Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.microsoft.com

Mitsubishi Motors Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	441.9	370.6	19.2
  Europe	67.5	73.3	-7.9
  Latin America	37.5	37.7	-0.4
  Middle East	7.6	7.5	0.9
  Canada	16.0	14.2	12.2
  Subtotal media outside the U.S.	570.5	503.3	13.3
  U.S. media spending	42.4	60.4	-29.8
  Worldwide	$612.8	$563.7	8.7

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.mitsubishi-motors.com/

Mondelez International

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	16.9	18.5	-8.3
  Asia and Pacific	390.8	323.4	20.9
  Europe	913.9	996.5	-8.3
  Latin America	127.6	168.3	-24.2
  Middle East	217.1	89.1	143.6
  Canada	17.7	18.3	-2.9
  Subtotal media outside the U.S.	1,684.1	1,614.0	4.3
  U.S. media spending	211.8	262.7	-19.4
  Worldwide	$1,896.0	$1,876.7	1.0

  
  Headquarters
  Deerfield, Ill.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.mondelezinternational.com/home/index.aspx

Nestle

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	15.7	28.5	-45.0
  Asia and Pacific	503.5	459.6	9.6
  Europe	1,005.6	1,159.2	-13.3
  Latin America	265.2	244.4	8.5
  Middle East	310.2	165.4	87.5
  Canada	46.3	43.0	7.7
  Subtotal media outside the U.S.	2,146.4	2,100.2	2.2
  U.S. media spending	840.2	837.1	0.4
  Worldwide	$2,986.7	$2,937.3	1.7

  
  Headquarters
  Vevey, Switzerland
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Nestle ranked No. 48 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Nestle to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.nestle.com

Nikon Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	34.0	31.3	8.4
  Europe	184.5	133.7	37.9
  Latin America	0.0	NA	NA
  Middle East	1.7	0.9	96.4
  Canada	7.2	5.9	21.3
  Subtotal media outside the U.S.	227.3	171.9	32.3
  U.S. media spending	89.6	84.3	6.2
  Worldwide	$316.9	$256.2	23.7

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.nikon.com/

Nintendo Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	150.3	218.2	-31.1
  Europe	188.3	330.8	-43.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	2.8	4.8	-42.3
  Subtotal media outside the U.S.	341.3	553.9	-38.4
  U.S. media spending	78.1	101.5	-23.1
  Worldwide	$419.4	$655.4	-36.0

  
  Headquarters
  Kyoto, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.nintendo.com/corp/investor.jsp

Nissan Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	12.1	13.0	-6.4
  Asia and Pacific	424.3	437.1	-2.9
  Europe	412.8	499.0	-17.3
  Latin America	98.8	118.6	-16.6
  Middle East	39.0	32.4	20.3
  Canada	61.9	38.2	62.0
  Subtotal media outside the U.S.	1,048.9	1,138.2	-7.8
  U.S. media spending	771.0	632.7	21.9
  Worldwide	$1,819.9	$1,771.0	2.8

  
  Headquarters
  Yokohama, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Nissan Motor Co. ranked No. 34 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Nissan Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.nissan-global.com/EN/

Novartis

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.9	0.2	469.9
  Asia and Pacific	18.3	15.6	17.2
  Europe	338.4	413.3	-18.1
  Latin America	13.3	14.5	-8.2
  Middle East	0.0	NA	NA
  Canada	9.6	12.6	-23.6
  Subtotal media outside the U.S.	380.5	456.3	-16.6
  U.S. media spending	210.0	355.2	-40.9
  Worldwide	$590.5	$811.5	-27.2

  
  Headquarters
  Basel, Switzerland
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.novartis.com

Orange

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	25.7	22.8	12.5
  Asia and Pacific	0.0	NA	NA
  Europe	663.5	762.1	-12.9
  Latin America	0.0	NA	NA
  Middle East	124.7	78.1	59.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	813.9	863.0	-5.7
  U.S. media spending	0.1	0.1	2.6
  Worldwide	$814.0	$863.1	-5.7

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.orange.com/en_EN/

Panasonic Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	845.4	1,010.2	-16.3
  Europe	61.2	59.9	2.2
  Latin America	0.0	0.8	-100.0
  Middle East	6.0	10.7	-43.6
  Canada	3.2	2.0	58.2
  Subtotal media outside the U.S.	915.8	1,083.6	-15.5
  U.S. media spending	48.2	46.5	3.7
  Worldwide	$964.1	$1,130.1	-14.7

  
  Headquarters
  Osaka, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.panasonic.net/

PepsiCo

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	9.4	7.4	26.3
  Asia and Pacific	337.1	279.8	20.5
  Europe	213.6	221.7	-3.7
  Latin America	122.5	128.8	-4.9
  Middle East	905.4	509.9	77.5
  Canada	38.3	31.5	21.6
  Subtotal media outside the U.S.	1,626.2	1,179.2	37.9
  U.S. media spending	844.2	658.2	28.3
  Worldwide	$2,470.4	$1,837.4	34.5

  
  Headquarters
  Purchase, N.Y.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  PepsiCo ranked No. 35 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on PepsiCo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.pepsico.com

Pfizer

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	8.8	9.0	-1.5
  Asia and Pacific	266.9	171.3	55.7
  Europe	123.5	138.2	-10.7
  Latin America	43.5	36.9	18.0
  Middle East	0.8	0.8	0.0
  Canada	27.7	34.5	-19.6
  Subtotal media outside the U.S.	471.2	390.7	20.6
  U.S. media spending	1,100.6	1,356.6	-18.9
  Worldwide	$1,571.8	$1,747.3	-10.0

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Pfizer ranked No. 17 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Pfizer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.pfizer.com

Procter & Gamble Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	53.7	47.7	12.6
  Asia and Pacific	3,124.4	3,299.2	-5.3
  Europe	2,839.1	3,311.9	-14.3
  Latin America	580.3	577.8	0.4
  Middle East	697.8	668.3	4.4
  Canada	177.2	200.0	-11.4
  Subtotal media outside the U.S.	7,472.5	8,104.9	-7.8
  U.S. media spending	3,142.9	3,147.2	-0.1
  Worldwide	$10,615.5	$11,252.1	-5.7

  
  Headquarters
  Cincinnati
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Procter & Gamble Co. ranked No. 1 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Procter & Gamble Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.pg.com

PSA Peugeot Citroen

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	12.5	14.9	-16.1
  Asia and Pacific	7.9	6.8	17.0
  Europe	1,355.6	1,421.3	-4.6
  Latin America	103.8	159.4	-34.9
  Middle East	17.5	15.7	11.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,497.3	1,618.1	-7.5
  U.S. media spending	0.2	0.7	-67.4
  Worldwide	$1,497.5	$1,618.8	-7.5

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.psa-peugeot-citroen.com/en/hp1.php

Reckitt Benckiser Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	84.1	66.8	26.1
  Asia and Pacific	436.6	397.1	9.9
  Europe	1,047.1	1,195.1	-12.4
  Latin America	195.3	303.0	-35.5
  Middle East	166.8	172.2	-3.2
  Canada	13.3	9.9	34.2
  Subtotal media outside the U.S.	1,943.2	2,144.0	-9.4
  U.S. media spending	473.7	470.5	0.7
  Worldwide	$2,416.9	$2,614.5	-7.6

  
  Headquarters
  Slough, Berkshire, U.K.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Reckitt Benckiser Group ranked No. 84 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Reckitt Benckiser Group to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.reckittbenckiser.com

Red Bull

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	4.3	5.4	-19.3
  Asia and Pacific	97.8	84.4	15.9
  Europe	101.5	93.3	8.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	6.1	4.6	31.6
  Subtotal media outside the U.S.	209.8	187.7	11.8
  U.S. media spending	73.2	56.0	30.7
  Worldwide	$283.0	$243.8	16.1

  
  Headquarters
  Fuschl am See, Austria
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.redbull.com/en

Renault

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	13.7	17.4	-21.7
  Asia and Pacific	41.3	33.6	23.1
  Europe	799.2	876.5	-8.8
  Latin America	127.6	123.6	3.2
  Middle East	7.6	8.5	-10.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	989.3	1,059.5	-6.6
  U.S. media spending	0.4	0.7	-50.2
  Worldwide	$989.6	$1,060.3	-6.7

  
  Headquarters
  Boulogne-Billancourt, France
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.renault.com/en/Pages/home.aspx

SABMiller

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	101.5	118.9	-14.6
  Asia and Pacific	24.4	24.2	1.0
  Europe	116.3	125.0	-7.0
  Latin America	28.2	40.7	-30.8
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	270.4	308.7	-12.4
  U.S. media spending	419.0	402.1	4.2
  Worldwide	$689.4	$710.8	-3.0

  
  Headquarters
  London
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  SABMiller ranked No. 45 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on SABMiller to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.sabmiller.com/

Samsung Electronics Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	28.1	16.6	69.1
  Asia and Pacific	595.5	471.3	26.3
  Europe	639.0	434.1	47.2
  Latin America	52.8	70.9	-25.5
  Middle East	122.8	60.3	103.7
  Canada	17.8	4.9	261.7
  Subtotal media outside the U.S.	1,456.0	1,058.2	37.6
  U.S. media spending	596.9	265.5	124.8
  Worldwide	$2,052.8	$1,323.7	55.1

  
  Headquarters
  Seoul
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Samsung Electronics Co. ranked No. 46 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Samsung Electronics Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.samsung.com

Sanofi

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	26.3	23.1	13.9
  Europe	162.7	172.7	-5.8
  Latin America	47.7	51.8	-7.9
  Middle East	0.0	NA	NA
  Canada	7.0	4.8	44.5
  Subtotal media outside the U.S.	243.7	252.4	-3.5
  U.S. media spending	334.2	336.4	-0.7
  Worldwide	$577.9	$588.8	-1.9

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Sanofi ranked No. 78 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Sanofi to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://en.sanofi.com/

SC Johnson

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	9.2	13.1	-30.1
  Asia and Pacific	55.7	66.2	-15.9
  Europe	176.2	301.0	-41.5
  Latin America	127.3	136.8	-7.0
  Middle East	34.4	30.7	12.0
  Canada	12.9	16.4	-20.9
  Subtotal media outside the U.S.	415.6	564.2	-26.3
  U.S. media spending	325.2	352.1	-7.6
  Worldwide	$740.8	$916.3	-19.1

  
  Headquarters
  Racine, Wis.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.scjohnson.com

Sharp Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	268.6	314.8	-14.7
  Europe	0.5	0.1	864.8
  Latin America	0.0	NA	NA
  Middle East	2.9	1.3	127.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	272.0	316.2	-14.0
  U.S. media spending	9.3	19.4	-51.9
  Worldwide	$281.3	$335.6	-16.2

  
  Headquarters
  Osaka, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://sharp-world.com/

Shiseido Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	257.7	319.7	-19.4
  Europe	36.5	38.1	-4.1
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	294.2	357.8	-17.8
  U.S. media spending	55.0	46.9	17.3
  Worldwide	$349.3	$404.7	-13.7

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://group.shiseido.com/

Sony Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	2.8	4.4	-36.5
  Asia and Pacific	263.9	264.3	-0.1
  Europe	612.6	557.7	9.8
  Latin America	29.4	142.8	-79.4
  Middle East	24.1	26.5	-9.1
  Canada	34.8	45.2	-22.9
  Subtotal media outside the U.S.	967.6	1,040.9	-7.0
  U.S. media spending	724.3	815.8	-11.2
  Worldwide	$1,691.9	$1,856.7	-8.9

  
  Headquarters
  Tokyo
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Sony Corp. ranked No. 56 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Sony Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.sony.net/

Suzuki Motor Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	2.9	4.4	-33.4
  Asia and Pacific	374.4	251.0	49.2
  Europe	51.9	67.8	-23.4
  Latin America	0.0	NA	NA
  Middle East	2.9	4.0	-26.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	432.2	327.2	32.1
  U.S. media spending	17.2	27.0	-36.3
  Worldwide	$449.4	$354.2	26.9

  
  Headquarters
  Hamamatsu, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.globalsuzuki.com/

Swatch Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	107.8	86.7	24.3
  Europe	95.8	95.1	0.7
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	203.6	181.9	11.9
  U.S. media spending	67.8	37.9	78.9
  Worldwide	$271.4	$219.8	23.5

  
  Headquarters
  Biel/Bienne, Switzerland
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.swatchgroup.com/

Tata Group

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	1.1	1.9	-40.1
  Asia and Pacific	122.4	200.7	-39.0
  Europe	89.8	92.9	-3.4
  Latin America	0.0	NA	NA
  Middle East	4.2	5.6	-24.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	217.6	301.1	-27.7
  U.S. media spending	111.6	83.5	33.5
  Worldwide	$329.2	$384.6	-14.4

  
  Headquarters
  Mumbai
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.tatamotors.com/

Telefonica

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	373.7	505.6	-26.1
  Latin America	162.7	222.0	-26.7
  Middle East	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	536.4	727.6	-26.3
  U.S. media spending	0.4	5.8	-93.9
  Worldwide	$536.7	$733.4	-26.8

  
  Headquarters
  Madrid
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.telefonica.com/en/home/jsp/home.jsp

Time Warner

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	16.2	19.6	-17.3
  Europe	196.4	252.9	-22.3
  Latin America	0.4	8.2	-95.5
  Middle East	0.0	NA	NA
  Canada	27.7	37.8	-26.7
  Subtotal media outside the U.S.	240.7	318.5	-24.4
  U.S. media spending	1,075.9	1,288.8	-16.5
  Worldwide	$1,316.6	$1,607.2	-18.1

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Time Warner ranked No. 14 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Time Warner to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.timewarner.com

Toyota Motor Corp.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	19.2	19.1	0.1
  Asia and Pacific	1,235.7	991.2	24.7
  Europe	576.8	608.2	-5.2
  Latin America	75.6	55.4	36.5
  Middle East	95.3	50.5	88.6
  Canada	62.1	54.3	14.3
  Subtotal media outside the U.S.	2,064.7	1,778.8	16.1
  U.S. media spending	1,245.0	1,102.1	13.0
  Worldwide	$3,309.7	$2,880.9	14.9

  
  Headquarters
  Toyota City, Japan
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Toyota Motor Corp. ranked No. 10 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Toyota Motor Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.toyota-global.com/

Unilever

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	285.9	214.4	33.3
  Asia and Pacific	2,761.8	2,464.7	12.1
  Europe	1,984.8	2,406.8	-17.5
  Latin America	922.8	954.5	-3.3
  Middle East	537.1	545.3	-1.5
  Canada	63.3	52.8	19.8
  Subtotal media outside the U.S.	6,555.6	6,638.5	-1.2
  U.S. media spending	857.5	678.0	26.5
  Worldwide	$7,413.1	$7,316.5	1.3

  
  Headquarters
  London/Rotterdam, Netherlands
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Unilever ranked No. 25 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Unilever to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.unilever.com

Viacom

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	17.5	40.4	-56.8
  Europe	144.4	246.1	-41.3
  Latin America	15.1	7.0	115.9
  Middle East	0.0	NA	NA
  Canada	20.8	35.1	-40.7
  Subtotal media outside the U.S.	197.8	328.6	-39.8
  U.S. media spending	448.6	663.2	-32.4
  Worldwide	$646.4	$991.8	-34.8

  
  Headquarters
  New York
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Viacom ranked No. 47 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Viacom to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.viacom.com

Visa

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	5.5	6.1	-9.9
  Asia and Pacific	21.1	22.8	-7.4
  Europe	21.4	19.9	7.8
  Latin America	73.9	44.3	66.8
  Middle East	3.2	2.9	9.3
  Canada	14.0	11.6	20.8
  Subtotal media outside the U.S.	139.1	107.6	29.3
  U.S. media spending	166.6	150.6	10.6
  Worldwide	$305.7	$258.2	18.4

  
  Headquarters
  Foster City, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Visa ranked No. 83 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Visa to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.visa.com

Vivendi

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	4.3	4.8	-9.4
  Asia and Pacific	23.9	27.0	-11.5
  Europe	595.1	632.6	-5.9
  Latin America	0.0	NA	NA
  Middle East	0.0	NA	NA
  Canada	5.9	4.1	44.1
  Subtotal media outside the U.S.	629.2	668.5	-5.9
  U.S. media spending	45.3	41.5	9.1
  Worldwide	$674.5	$710.0	-5.0

  
  Headquarters
  Paris
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.vivendi.com/home/

Vodafone

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	71.1	88.7	-19.8
  Asia and Pacific	96.7	120.0	-19.4
  Europe	620.6	747.4	-17.0
  Latin America	0.0	NA	NA
  Middle East	161.2	112.3	43.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	949.6	1,068.3	-11.1
  U.S. media spending	0.1	0.6	-82.5
  Worldwide	$949.7	$1,068.9	-11.2

  
  Headquarters
  Newberry, U.K.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://www.vodafone.com

Volkswagen

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	25.3	25.4	-0.2
  Asia and Pacific	398.0	320.5	24.2
  Europe	1,741.5	1,696.5	2.6
  Latin America	209.1	232.6	-10.1
  Middle East	14.8	11.8	25.1
  Canada	36.0	37.1	-3.1
  Subtotal media outside the U.S.	2,424.7	2,324.0	4.3
  U.S. media spending	545.8	533.3	2.3
  Worldwide	$2,970.5	$2,857.3	4.0

  
  Headquarters
  Wolfsburg, Germany
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Volkswagen ranked No. 49 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Volkswagen to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.volkswagenag.com

Walmart Stores

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	170.4	172.8	-1.4
  Latin America	57.1	61.7	-7.5
  Middle East	0.0	NA	NA
  Canada	40.1	51.0	-21.4
  Subtotal media outside the U.S.	267.6	285.5	-6.3
  U.S. media spending	762.4	674.3	13.1
  Worldwide	$1,030.1	$959.8	7.3

  
  Headquarters
  Bentonville, Ark.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Walmart Stores ranked No. 13 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Walmart Stores to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.corporate.walmart.com

Walt Disney Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	5.1	2.4	110.5
  Asia and Pacific	57.1	42.1	35.6
  Europe	233.5	254.7	-8.3
  Latin America	24.1	19.5	23.6
  Middle East	0.0	NA	NA
  Canada	36.1	37.8	-4.6
  Subtotal media outside the U.S.	355.8	356.5	-0.2
  U.S. media spending	972.8	1,031.4	-5.7
  Worldwide	$1,328.7	$1,387.9	-4.3

  
  Headquarters
  Burbank, Calif.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Walt Disney Co. ranked No. 12 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Walt Disney Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.thewaltdisneycompany.com

Yum Brands

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	39.6	32.2	23.3
  Asia and Pacific	677.5	636.8	6.4
  Europe	93.8	91.1	3.0
  Latin America	9.6	25.6	-62.7
  Middle East	30.0	25.1	19.7
  Canada	21.0	23.3	-9.6
  Subtotal media outside the U.S.	871.6	834.0	4.5
  U.S. media spending	785.7	673.0	16.7
  Worldwide	$1,657.3	$1,507.0	10.0

  
  Headquarters
  Louisville, Ky.
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  Yum Brands ranked No. 44 in 2012 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Yum Brands to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2013.
  

  http://www.yum.com

Zhejiang Geely Holding Group Co.

• 
  
  

  Measured media spending in millions of U.S. dollars
  By region	2012	2011	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	16.8	14.8	13.3
  Europe	227.7	277.4	-17.9
  Latin America	0.0	0.1	-100.0
  Middle East	2.4	0.4	486.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	246.9	292.8	-15.7
  U.S. media spending	50.4	57.8	-12.7
  Worldwide	$297.3	$350.5	-15.2

  
  Headquarters
  Hangzhou, China
  
  Notes
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.
  
  

  http://global.geely.com/