Top 100 marketers by worldwide measured-media spending in 2013. Click Global 100 to see ranking.
Worldwide measured media spending $2.90 billion
8| Measured media spending in millions of U.S. dollars | |||
| By region | 2013 | 2012 | % chg |
| Africa | 50.8 | 71.0 | -28.5 |
| Asia and Pacific | 1,034.8 | 1,044.0 | -0.9 |
| Europe | 848.8 | 812.9 | 4.4 |
| Latin America | 289.5 | 248.8 | 16.4 |
| Middle East | 339.3 | 322.8 | 5.1 |
| Canada | 15.6 | 16.8 | -6.9 |
| Subtotal media outside the U.S. | 2,578.8 | 2,516.3 | 2.5 |
| U.S. media spending | 319.8 | 369.3 | -13.4 |
| Worldwide | $2,898.5 | $2,885.7 | 0.4 |
Top 10 marketers by country in 2013 (U.S. dollars in millions) in more than 90 countries and markets. Sources are listed under the country name. Click the plus sign to expand.
Kantar Media Hungary
| Measured media spending | 2013 | 2012 | % chg |
| RB (Reckitt Benckiser Group) | 122.6 | 75.5 | 62.3 |
| Unilever | 80.7 | 73.7 | 9.5 |
| Deutsche Telekom (T-Mobile) | 74.9 | 57.4 | 30.3 |
| Procter & Gamble Co. | 70.4 | 92.5 | -23.9 |
| Henkel | 60.2 | 47.2 | 27.7 |
| Aldi | 58.9 | 20.2 | 191.8 |
| Teva | 57.6 | 57.8 | -0.3 |
| Danone Groupe | 52.1 | 60.5 | -14.0 |
| Sanofi | 50.3 | 48.1 | 4.5 |
| Bayer | 47.7 | 64.4 | -25.9 |
By region and category, including ZenithOptimedia's worldwide major-media spending forecasts
Media-measurement companies by country
By country
