Datacenter

Top 100 marketers by total worldwide advertising in 2021. Click Ad Age World's 100 Largest Advertisers to see ranking.

Netflix [This record free to all users]

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,545	$2,228	14.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Netflix ranked No. 64 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Netflix to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1998	2.2	368.2
  1999	3.9	80.6
  2000	10.4	29.0
  2001	12.0	16.2
  2002	32.4	21.5
  2003	46.5	17.2
  2004	91.8	18.3
  2005	135.9	19.9
  2006	215.3	21.6
  2007	207.9	17.2
  2008	158.7	11.6
  2009	175.0	10.5
  2010	212.4	9.8
  2011	299.1	9.3
  2012	351.0	9.7
  2013	404.0	9.2
  2014	533.1	9.7
  2015	714.3	10.5
  2016	842.4	9.5
  2017	1,091.1	9.3
  2018	1,808.0	11.4
  2019	1,879.0	9.3
  2020	1,447.0	5.8
  2021	1,669.0	5.6
  Ad costs: Stated worldwide "advertising expenses." 2013: Restated from $437.9 million. 2012: Restated from $377.2 million. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	2.3	4.6	-50.5
  Asia and Pacific	37.1	34.3	8.2
  Europe	168.9	166.6	1.4
  Latin America	28.3	41.1	-31.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	236.6	246.5	-4.0
  U.S. media spending	98.7	111.1	-11.1
  Worldwide measured media	$335.2	$357.6	-6.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Netflix (Nasdaq: NFLX)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$29,698	$24,996	18.8
  Earnings	5,116	2,761	85.3

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of world	17,598	14,196	24.0
  U.S.	12,100	10,800	12.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Streaming	29,515	24,757	19.2
  Domestic DVD	182	239	-23.8

  Connections
  Netflix
  Ticker: Nasdaq NFLX
  100 Winchester Circle, Los Gatos, Calif. 95032/Phone: (408) 540-3700.
  URL: https://www.netflix.com
  Facebook: https://www.facebook.com/netflixus
  Twitter: @netflix
  Divisions, key executives and agencies
  

AbbVie

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,100	$1,978	6.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. AbbVie ranked No. 25 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on AbbVie to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	375.0	2.1
  2012	506.0	2.8
  2013	626.0	3.3
  2014	665.0	3.3
  2015	704.0	3.1
  2016	764.0	3.0
  2017	846.0	3.0
  2018	1,100.0	3.4
  2019	1,100.0	3.3
  2020	1,800.0	3.9
  2021	2,100.0	3.7
  AbbVie acquired Allergan on May 8, 2020. Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	5.2	5.3	-1.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	5.2	5.3	-1.8
  U.S. media spending	949.5	1,179.7	-19.5
  Worldwide measured media	$954.7	$1,185.1	-19.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  AbbVie (NYSE: ABBV)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$56,197	$50,521	11.2
  Earnings	11,542	4,616	150.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	43,510	34,879	24.7
  International	12,687	NA

  Connections
  AbbVie
  Ticker: NYSE ABBV
  1 N. Waukegan Road, North Chicago, Ill. 60064/Phone: (847) 932-7900.
  URL: https://www.abbvie.com
  Facebook: https://www.facebook.com/abbvieglobal
  Twitter: @abbvie
  Divisions, key executives and agencies
  

Adidas

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,014	$2,708	11.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Adidas ranked No. 88 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Adidas to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	3,077.5	12.8
  2018	3,545.7	13.7
  2019	3,406.8	12.9
  2020	2,708.4	12.9
  2021	3,014.0	12.0
  Converted to dollars. Ad costs: Stated worldwide "marketing and point-of-sale expenses." 2021: 2.547 billion euros. 2020: 2.373 billion euros. (restated in 2022 from 2.573 billion euros). 2019: 3.042 billion euros. 2018: 3.001 billion euros. 2017: 2.724 billion euros. Ad spending as percent of sales: Worldwide "marketing and point-of-sale expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	2.2	0.7	199.2
  Asia and Pacific	3.3	1.1	190.8
  Europe	116.9	40.0	192.3
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	122.4	41.9	192.4
  U.S. media spending	31.9	17.8	78.7
  Worldwide measured media	$154.3	$59.7	158.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Adidas (ETR: ADS)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$25,127	$21,041	19.4
  Earnings	2,554	506	405.1

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe, Middle East, Africa	9,333	7,350	27.0
  North America	6,047	5,162	17.1
  Greater China	5,440	4,956	9.8
  Asia-Pacific	2,595	2,392	8.5
  Latin America	1,711	1,181	44.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Apparel	NA	NA

  Connections
  Adidas
  Ticker: ETR ADS
  Adi-Dassler-Strasse 1, Herzogenaurach, Germany 91074/Phone: 49 9132 84 0.
  URL: https://www.adidas-group.com/en
  Facebook: https://www.facebook.com/adidas
  Twitter: @adidas
  Divisions, key executives and agencies
  

Aeon Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,668	$1,610	3.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,596.3	2.4
  2015	1,614.9	2.4
  2016	1,792.2	2.4
  2017	1,658.6	2.2
  2018	1,710.0	2.2
  2019	1,906.5	2.4
  2020	1,610.3	2.0
  2021	1,668.3	2.1
  Fiscal years ended February. 2021: Year ended Feb. 28, 2022. Ad costs: Aeon Co. Ltd.'s "advertising expense" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021 (year ended February 2022): 185.983 billion yen. 2020 (year ended February 2021):170.572 billion yen. 2019 (year ended February 2020): 207.802 billion yen. 2018 (year ended February 2019): 188.760 billion yen. 2017 (year ended February 2018): 184.715 billion yen. 2016 (year ended February 2017): 193.753 billion yen. 2015 (year ended February 2016): 194.798 billion yen. 2014 (year ended February 2015): 172.196 billion yen. Ad spending as percent of sales: Aeon Co. Ltd.'s "advertising expense" as percent of Aeon Co. Ltd.'s total "operating revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,530.5	1,479.2	3.5
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,530.5	1,479.2	3.5
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$1,530.5	$1,479.2	3.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Aeon Co. (TYO: 8267)
  Worldwide	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Sales	$78,182	$81,221	-3.7
  Earnings	58	-670	NA

  GEOGRAPHIC SALES (year ended 2/28/2022)
  Region ($ in millions)	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Japan	71,683	74,542	-3.8
  ASEAN	3,092	3,280	-5.7
  China	2,472	2,470	0.1
  Other	935	928	0.8

  Connections
  Aeon Co.
  Ticker: TYO 8267
  1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba, Japan 261-8515/Phone: 81 43 212 6042.
  URL: https://www.aeon.info/en
  Divisions, key executives and agencies
  

Alibaba Group Holding

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$14,195	$8,430	68.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	146.7	4.7
  2012	208.6	3.8
  2013	330.5	3.9
  2014	660.1	5.4
  2015	869.1	5.5
  2016	1,308.3	5.6
  2017	2,539.4	6.7
  2018	3,283.5	5.8
  2019	4,444.9	6.1
  2020	8,429.7	8.0
  2021	14,194.8	10.7
  Fiscal years ended March 31. 2020: Year ended March 31, 2021. Ad costs: Stated worldwide "advertising and promotional expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 91.103 billion renminbi. 2020: 57.073 billion renminbi. 2019:30.949 billion renminbi. 2018: 22.013 billion renminbi. 2017: 16.814 billion renminbi. 2016: 8.799 billion renminbi. 2015: 5.524 billion renminbi. 2014: 4.090 billion renminbi. 2013: 2.022 billion renminbi. 2012: 1.312 billion renminbi. 2011: 938 million renminbi. Ad spending as percent of sales: Worldwide "advertising and promotional expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	317.6	342.6	-7.3
  Europe	92.8	31.2	197.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	410.4	373.8	9.8
  U.S. media spending	8.3	19.7	-57.8
  Worldwide measured media	$418.7	$393.5	6.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Alibaba Group Holding (NYSE: BABA)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$132,916	$105,944	25.5
  Earnings	9,654	22,200	-56.5

  DIVISION SALES (year ended 3/31/2022)
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  China commerce	92,349	74,099	24.6
  Cloud computing	11,618	8,944	29.9
  International commerce	9,517	7,215	31.9
  Cainiao	7,184	5,503	30.5
  Local consumer services	6,776	5,235	29.4
  Digital media and entertainment	5,028	4,606	9.2
  Innovation initiatives and other	443	341	29.7

  Connections
  Alibaba Group Holding
  Ticker: NYSE BABA
  26/F Tower One, Times Square, 1 Matheson St., Causeway Bay, Hong Kong, China /Phone: 852 2215 5100.
  URL: https://www.alibabagroup.com
  Facebook: https://www.facebook.com/alibabagroupofficial
  Twitter: @AlibabaGroup
  Divisions, key executives and agencies
  

Allstate Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,260	$930	35.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Allstate Corp. ranked No. 40 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Allstate Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2015	777.7	2.1
  2016	785.1	2.1
  2017	717.2	1.8
  2018	815.6	2.0
  2019	851.0	2.0
  2020	941.0	2.2
  2021	1,249.0	2.5
  Ad costs: 2019 and after: Stated worldwide "advertising expense." 2012-2018: Allstate Insurance Group's stated "advertising" expense on Combined Annual Statements (including Allstate, Encompass and Esurance) as filed with regulators. Allstate in fourth-quarter 2019 decided to integrate Esurance into the Allstate brand. Ad spending as percent of sales: 2019 and after: Stated worldwide "advertising expense" as percent of stated "total revenues." 2012-2018: Stated "advertising" expense on Combined Annual Statements as percent of stated "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	546.7	461.8	18.4
  Worldwide measured media	$546.7	$461.8	18.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Allstate Corp. (NYSE: ALL)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$50,588	$41,909	20.7
  Earnings	1,485	5,461	-72.8

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg

  Connections
  Allstate Corp.
  Ticker: NYSE ALL
  3100 Sanders Road, Northbrook, Ill. 60062/Phone: (847) 402-5000.
  URL: https://www.allstate.com
  Facebook: https://www.facebook.com/allstate
  Twitter: @Allstate
  Divisions, key executives and agencies
  

Alphabet (Google)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$7,874	$5,374	46.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Alphabet (Google) ranked No. 6 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Alphabet (Google) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2001	2.5	2.9
  2002	5.6	1.3
  2003	20.9	1.4
  2004	37.7	1.2
  2005	104.3	1.7
  2006	188.4	1.8
  2007	236.7	1.4
  2008	266.4	1.2
  2009	353.4	1.5
  2010	772.0	2.6
  2011	1,544.0	4.1
  2012	1,992.0	4.3
  2013	2,389.0	4.3
  2014	3,004.0	4.6
  2015	3,186.0	4.2
  2016	3,868.0	4.3
  2017	5,134.0	4.6
  2018	6,367.0	4.7
  2019	6,769.0	4.2
  2020	5,374.0	2.9
  2021	7,874.0	3.1
  Ad costs: Stated worldwide "advertising and promotional expenses." 2020, 2019, 2018 and 2017 figures are implied from 10-K filings. Those filings also showed rounded "advertising and promotional expenses" of: 2020: $5.4 billion. 2019: $6.8 billion. 2018: $6.4 billion. 2017: $5.1 billion. 2013: Restated from $2.848 billion to exclude Motorola. 2012: Restated from $2.332 billion to exclude Motorola. 2001: Advertising expenses excluding warrant amortization expense. Ad spending as percent of sales: Worldwide "advertising and promotional expenses" as percent of"revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	5.9	2.2	169.7
  Asia and Pacific	230.1	98.6	133.4
  Europe	548.1	384.3	42.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	784.1	485.1	61.6
  U.S. media spending	767.2	495.6	54.8
  Worldwide measured media	$1,551.2	$980.7	58.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Alphabet (Google) (Nasdaq: GOOG)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$257,637	$182,527	41.2
  Earnings	76,033	40,269	88.8

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	117,854	85,014	38.6
  Europe, Middle East, Africa	79,107	55,370	42.9
  Asia, Pacific	46,123	32,550	41.7
  Other Americas	14,404	9,417	53.0
  Hedging gains	149	176	-15.3

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Google	237,529	168,635	40.9
  Google cloud	19,206	13,059	47.1
  Other Bets	753	657	14.6
  Hedging gains (losses)	149	176	-15.3

  Connections
  Alphabet (Google)
  Ticker: Nasdaq GOOG
  1600 Amphitheatre Parkway, Mountain View, Calif. 94043/Phone: (650) 253-0000.
  URL: https://www.abc.xyz
  Facebook: https://www.facebook.com/google
  Twitter: @Google
  Divisions, key executives and agencies
  

Amazon

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$16,900	$10,900	55.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Amazon ranked No. 1 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Amazon to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1995	0.0	5.9
  1996	3.4	21.6
  1997	21.2	14.3
  1998	54.0	8.9
  1999	166.0	10.1
  2000	172.0	6.2
  2001	125.0	4.0
  2002	114.0	2.9
  2003	109.0	2.1
  2004	141.0	2.0
  2005	168.0	2.0
  2006	226.0	2.1
  2007	306.0	2.1
  2008	420.0	2.2
  2009	593.0	2.4
  2010	890.0	2.6
  2011	1,400.0	2.9
  2012	2,000.0	3.3
  2013	2,400.0	3.2
  2014	3,300.0	3.7
  2015	3,800.0	3.6
  2016	5,000.0	3.7
  2017	6,300.0	3.5
  2018	8,200.0	3.5
  2019	11,000.0	3.9
  2020	10,900.0	2.8
  2021	16,900.0	3.6
  Ad costs: Stated worldwide "advertising and other promotional costs." (Figures for 1995 through 1998 are "advertising expense.") Ad spending as percent of sales: Worldwide "advertising and other promotional costs" as percent of "net sales." (Figures for 1995 through 1998 are "advertising expense" as percent of "net sales.")

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.7	NA	NA
  Asia and Pacific	904.3	621.1	45.6
  Europe	1,925.2	1,272.5	51.3
  Latin America	118.3	86.6	36.6
  Canada	69.3	63.2	9.8
  Subtotal media outside the U.S.	3,017.8	2,043.4	47.7
  U.S. media spending	1,455.0	1,288.7	12.9
  Worldwide measured media	$4,472.8	$3,332.1	34.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Amazon (Nasdaq: AMZN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$469,822	$386,064	21.7
  Earnings	33,364	21,331	56.4

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	314,006	263,520	19.2
  Rest of world	63,505	46,035	37.9
  Germany	37,326	29,565	26.3
  U.K.	31,914	26,483	20.5
  Japan	23,071	20,461	12.8

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	279,833	236,282	18.4
  International	127,787	104,412	22.4
  AWS	62,202	45,370	37.1

  Connections
  Amazon
  Ticker: Nasdaq AMZN
  410 Terry Ave. N, Seattle, Wash. 98109/Phone: (206) 266-1000.
  URL: https://www.amazon.com
  Facebook: https://www.facebook.com/amazon
  Twitter: @amazon
  Divisions, key executives and agencies
  

American Express Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,090	$3,643	39.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. American Express Co. ranked No. 4 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on American Express Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	2,562.0	9.3
  2008	2,430.0	8.6
  2009	2,010.0	8.3
  2010	3,147.0	11.4
  2011	2,996.0	10.0
  2012	2,890.0	9.2
  2013	2,939.0	8.9
  2014	3,216.0	9.4
  2015	3,109.0	9.5
  2016	6,249.0	17.6
  2017	5,722.0	15.5
  2018	6,477.0	16.1
  2019	7,125.0	16.4
  2020	6,747.0	18.7
  2021	9,053.0	21.4
  Ad costs: Stated worldwide "marketing and business development" costs (2016 and after). Stated worldwide "marketing and promotion" costs (2015 and earlier). 2014: Restated from $3.320 billion. 2013: Restated from $3.043 billion. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide "marketing and business development" costs as percent of "total revenues net of interest expense" (2016 and after). Worldwide "marketing and promotion" costs as percent of "total revenues net of interest expense" (2015 and earlier).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	11.2	4.6	146.5
  Europe	151.9	111.3	36.5
  Latin America	0.8	0.0	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	164.0	115.9	41.6
  U.S. media spending	152.0	97.3	56.3
  Worldwide measured media	$316.0	$213.1	48.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  American Express Co. (NYSE: AXP)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$42,380	$36,087	17.4
  Earnings	8,060	3,135	157.1

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	33,103	28,263	17.1
  Europe, Middle East, Africa	3,643	3,087	18.0
  Japan, Asia Pacific, Australia	3,418	3,271	4.5
  Latin America, Canada, Caribbean	2,238	2,019	10.8
  Other/unallocated	-22	-553	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Global consumer services group	24,831	21,777	14.0
  Global commercial services	12,500	10,619	17.7
  Global merchant and network services	5,072	4,243	19.5
  Corporate and other	-23	-552	NA

  Connections
  American Express Co.
  Ticker: NYSE AXP
  200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.
  URL: https://www.americanexpress.com
  Facebook: https://www.facebook.com/americanexpressus
  Twitter: @AmericanExpress
  Divisions, key executives and agencies
  

Anheuser-Busch InBev

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,973	$4,688	27.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Excludes SABMiller (acquired in October 2016). Anheuser-Busch InBev ranked No. 33 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Anheuser-Busch InBev to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	4,712.0	13.0
  2011	5,133.0	13.1
  2012	5,254.0	13.2
  2013	5,958.0	13.8
  2014	7,036.0	15.0
  2015	6,913.0	15.9
  2016	7,745.0	17.0
  2017	8,265.0	15.1
  2018	7,774.0	14.7
  2019	7,348.0	14.0
  2020	6,861.0	14.6
  2021	7,292.0	13.4
  Ad costs: Stated worldwide sales and marketing expenses. 2018: Restated in 2020 from $7.883 billion. 2017: Restated in 2020 from $8.382 billion. 2012: Restated in 2014 from $5.258 billion. 2011: Restated in 2014 from $5.143 billion. Ad spending as percent of sales: Worldwide "sales and marketing expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	26.6	17.9	48.8
  Asia and Pacific	21.3	14.0	52.5
  Europe	154.3	133.6	15.5
  Latin America	117.3	93.6	25.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	319.5	259.0	23.4
  U.S. media spending	329.5	354.6	-7.1
  Worldwide measured media	$649.0	$613.5	5.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Anheuser-Busch InBev (NYSE: BUD)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$54,304	$46,881	15.8
  Earnings	4,670	1,405	232.4

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	16,257	15,622	4.1
  Middle Americas	12,541	10,032	25.0
  South America	9,494	8,092	17.3
  Europe, Middle East, Africa	8,032	6,835	17.5
  Asia Pacific	6,848	5,648	21.2
  Global export and holding companies	1,133	652	73.8

  Connections
  Anheuser-Busch InBev
  Ticker: NYSE BUD
  Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32 16 27 61 11.
  URL: https://www.ab-inbev.com
  Facebook: https://www.facebook.com/abinbev
  Twitter: @AnheuserBusch
  Divisions, key executives and agencies
  

Apple

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 9/25/2021	Year ended 9/26/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,678	$1,521	10.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Apple ranked No. 61 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Apple to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1979	2.0	4.2
  1980	4.5	3.8
  1981	18.8	5.6
  1982	45.6	7.8
  1983	77.8	7.9
  1984	179.7	11.9
  1985	187.5	9.8
  1986	157.8	8.3
  1987	222.4	8.4
  1988	97.1	2.4
  1989	91.2	1.7
  1990	90.9	1.6
  1991	111.3	1.8
  1992	134.1	1.9
  1993	153.4	1.9
  1994	158.2	1.7
  1995	205.0	1.9
  1996	183.0	1.9
  1997	143.0	2.0
  1998	152.0	2.6
  1999	208.0	3.4
  2000	281.0	3.5
  2001	261.0	4.9
  2002	209.0	3.6
  2003	193.0	3.1
  2004	206.0	2.5
  2005	287.0	2.1
  2006	338.0	1.7
  2007	467.0	1.9
  2008	486.0	1.3
  2009	501.0	1.2
  2010	691.0	1.1
  2011	933.0	0.9
  2012	1,000.0	0.6
  2013	1,100.0	0.6
  2014	1,200.0	0.7
  2015	1,800.0	0.8
  2016	1,522.5	0.7
  2017	1,402.2	0.6
  2018	1,392.4	0.5
  2019	1,448.1	0.6
  2020	1,520.5	0.6
  Fiscal years ended September. Sales: 2009: Restated. 2008: Restated. 2007: Restated. Ad costs: Stated worldwide advertising expenses (1979-2015). Estimated worldwide advertising expenses (starting 2016). 1988: Restated. Ad spending as percent of sales: Stated worldwide advertising spending as percent of stated net sales (1979-2015). Estimated worldwide advertising spending as percent of stated net sales (starting 2016).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	1.3	1.1	17.9
  Asia and Pacific	244.2	231.6	5.4
  Europe	484.0	529.5	-8.6
  Latin America	0.0	16.2	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	729.5	778.5	-6.3
  U.S. media spending	760.5	616.8	23.3
  Worldwide measured media	$1,490.0	$1,395.3	6.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Apple (Nasdaq: AAPL)
  Worldwide	Year ended 9/25/2021	Year ended 9/26/2020	% chg
  Sales	$365,817	$274,515	33.3
  Earnings	94,680	57,411	64.9

  GEOGRAPHIC SALES (year ended 9/25/2021)
  Region ($ in millions)	Year ended 9/25/2021	Year ended 9/26/2020	% chg
  Other countries	163,648	125,010	30.9
  U.S.	133,803	109,197	22.5
  China	68,366	40,308	69.6

  DIVISION SALES (year ended 9/25/2021)
  Division or segment sales ($ in millions)	Year ended 9/25/2021	Year ended 9/26/2020	% chg
  iPhone	191,973	137,781	39.3
  Services	68,425	53,768	27.3
  Wearables, Home and Accessories	38,367	30,620	25.3
  Mac	35,190	28,622	22.9
  iPad	31,862	23,724	34.3

  Connections
  Apple
  Ticker: Nasdaq AAPL
  1 Apple Park Way, Cupertino, Calif. 95014/Phone: (408) 996-1010.
  URL: https://www.apple.com
  Twitter: @Apple
  Divisions, key executives and agencies
  

AT&T

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,662	$2,726	-2.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. AT&T ranked No. 14 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on AT&T to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	3,430.0	2.9
  2008	3,050.0	2.5
  2009	2,787.0	2.3
  2010	2,982.0	2.4
  2011	3,135.0	2.5
  2012	2,910.0	2.3
  2013	3,268.0	2.5
  2014	3,272.0	2.5
  2015	3,632.0	2.5
  2016	3,768.0	2.3
  2017	3,772.0	2.3
  2018	5,100.0	3.0
  2019	6,121.0	3.4
  2020	5,253.0	3.1
  2021	6,316.0	3.7
  AT&T on April 8, 2022, spun off its WarnerMedia business segment in a transaction with Discovery (now Warner Bros. Discovery). AT&T July 31, 2021, spun off DirecTV into new company controlled by TPG Capital that is called DirecTV Entertainment Holdings. Ad costs: Stated worldwide"advertising expense." 2011: Restated. 2010: Restated. In its 10-K for year ended December 2012, AT&T said it had 2011 worldwide ad expense of $3.135 billion. That was $776 million higher than what AT&T had previously disclosed as its 2011 ad expense in its 10-K for year ended December 2011; in that earlier 10-K, AT&T said it had 2011 ad expense of $2.359 billion. A spokeswoman for AT&T offered this explanation: "In Note 14 of our 2012 annual report, we updated our 2011 advertising expense to reflect a correction; this did not impact any of our financial results for 2011." In its 10-Ks for years ended December 2012 and December 2011, AT&T said it had 2010 worldwide ad expenses of $2.982 billion. In its 10-K for year ended December 2010, AT&T said it had 2010 worldwide ad expenses of $2.989 billion. Ad spending as percent of sales: Worldwide "advertising expense" as percent of "operating revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	13.8	24.0	-42.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	13.8	24.0	-42.3
  U.S. media spending	623.3	638.3	-2.4
  Worldwide measured media	$637.1	$662.3	-3.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  AT&T (NYSE: T)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$168,864	$171,760	-1.7
  Earnings	19,874	-5,369	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	151,631	155,899	-2.7
  Europe	6,079	5,387	12.8
  All other Latin America	3,118	2,679	16.4
  Mexico	3,043	2,862	6.3
  Asia/Pacific Rim	2,637	2,322	13.6
  Brazil	1,486	1,807	-17.8
  Other	870	804	8.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Communications	114,730	109,965	4.3
  WarnerMedia	35,632	30,442	17.0
  Video	15,513	28,610	-45.8
  Latin America	5,354	5,716	-6.3
  Corporate and other	1,264	2,207	-42.7
  Eliminations	-3,629	-5,180	NA

  Connections
  AT&T
  Ticker: NYSE T
  208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.
  URL: https://www.att.com
  Facebook: https://www.facebook.com/att
  Twitter: @ATT
  Divisions, key executives and agencies
  

Baidu

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,891	$1,218	55.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	31.9	2.7
  2011	58.4	2.6
  2012	102.9	2.9
  2013	340.9	6.6
  2014	802.6	10.1
  2015	1,577.1	14.8
  2016	1,165.8	11.0
  2017	680.9	5.4
  2018	1,529.5	9.9
  2019	1,520.8	9.8
  2020	1,217.7	7.8
  2021	1,890.9	9.8
  Ad costs: Stated worldwide "advertising and promotional expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2021: 12,200 million renminbi. 2020: 8,400 million renminbi. 2019: 10,500 million renminbi. 2018: 10,100 million renminbi. 2017: 4,600 million renminbi. 2016: 7,740 million renminbi. 2015: 9,800 million renminbi. 2014: 4,930 million renminbi. 2013: 2,110 million renminbi. Ad spending as percent of sales: Stated worldwide "advertising and promotional expenses" as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	73.9	129.2	-42.8
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	73.9	129.2	-42.8
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$73.9	$129.2	-42.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Baidu (Nasdaq: BIDU)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$19,295	$15,521	24.3
  Earnings	1,585	3,258	-51.3

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Baidu Core	14,749	11,406	29.3
  iQIYI	4,736	4,306	10.0
  Intersegment eliminaitons	-190	-191	NA

  Connections
  Baidu
  Ticker: Nasdaq BIDU
  Baidu Campus, No. 10 Shangdi 10th St., Haidian District, Beijing, China 100085/Phone: 86 10 5992 8888.
  URL: https://ir.baidu.com
  Twitter: @Baidu_Inc
  Divisions, key executives and agencies
  

Bank of America Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,939	$1,701	14.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. Bank of America Corp. ranked No. 31 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Bank of America Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	2,356.0	3.5
  2008	2,368.0	3.3
  2009	1,933.0	1.6
  2010	1,963.0	1.8
  2011	2,203.0	2.4
  2012	1,873.0	2.2
  2013	1,834.0	2.1
  2014	1,829.0	2.1
  2015	1,811.0	2.2
  2016	1,703.0	2.0
  2017	1,746.0	2.0
  2018	1,674.0	1.8
  2019	1,934.0	2.1
  2020	1,701.0	2.0
  2021	1,939.0	2.2
  Ad costs: Stated worldwide "marketing" expense. Ad spending as percent of sales: Worldwide "marketing" expense as percent of "total revenue, net of interest expense."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	73.7	91.7	-19.7
  Worldwide measured media	$73.7	$91.7	-19.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Bank of America Corp. (NYSE: BAC)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$89,113	$85,528	4.2
  Earnings	30,557	16,473	85.5

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	78,012	75,576	3.2
  Europe, Middle East and Africa	5,423	4,491	20.8
  Asia	4,439	4,232	4.9
  Latin America and the Caribbean	1,239	1,229	0.8

  Connections
  Bank of America Corp.
  Ticker: NYSE BAC
  100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.
  URL: https://www.bankofamerica.com
  Facebook: https://www.facebook.com/bankofamerica
  Twitter: @BankofAmerica
  Divisions, key executives and agencies
  

Bayer

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,604	$1,500	7.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	9.3	7.2	29.7
  Asia and Pacific	45.1	42.1	7.1
  Europe	593.6	623.9	-4.9
  Latin America	49.7	45.7	8.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	697.7	718.8	-2.9
  U.S. media spending	178.8	254.7	-29.8
  Worldwide measured media	$876.4	$973.5	-10.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Bayer (ETR: BAYN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$52,164	$47,252	10.4
  Earnings	1,183	-11,979	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	17,694	16,381	8.0
  Europe, Middle East, Africa	16,151	14,702	9.9
  Asia/Pacific	10,472	9,436	11.0
  Latin America	7,848	6,734	16.5

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Crop Science	23,912	21,503	11.2
  Pharmaceuticals	21,713	19,680	10.3
  Consumer health	6,264	5,768	8.6
  Other segments	240	233	3.2
  Enabling and consolidation	34	67	-49.0

  Connections
  Bayer
  Ticker: ETR BAYN
  Kaiser-Wilhelm-Allee-1, Leverkusen, Germany 51373/Phone: 49 214 30 1.
  URL: https://www.bayer.com
  Facebook: https://www.facebook.com/bayer
  Twitter: @Bayer
  Divisions, key executives and agencies
  

Berkshire Hathaway

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,496	$2,387	4.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Figures reflect estimated total U.S. ad spending. Berkshire Hathaway ranked No. 15 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Berkshire Hathaway to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	1.3	1.0	31.6
  Asia and Pacific	0.0	NA	NA
  Europe	81.4	61.0	33.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	82.7	61.9	33.5
  U.S. media spending	1,724.6	1,733.7	-0.5
  Worldwide measured media	$1,807.4	$1,795.6	0.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Berkshire Hathaway (NYSE: BRK.B)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$276,094	$245,510	12.5
  Earnings	89,795	42,521	111.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Insurance group	75,140	69,361	8.3
  Manufacturing	68,730	59,079	16.3
  McLane Co.	49,450	46,840	5.6
  Service and retailing	34,832	28,178	23.6
  Berkshire Hathaway Energy	24,987	21,031	18.8
  BNSF	23,282	20,869	11.6
  Corporate, eliminations and other	-327	152	NA

  Connections
  Berkshire Hathaway
  Ticker: NYSE BRK.B
  3555 Farnam St., Omaha, Neb. 68131/Phone: (402) 346-1400.
  URL: https://www.berkshirehathaway.com
  Divisions, key executives and agencies
  

BMW Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,159	$2,712	16.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	4.6	2.8	65.0
  Asia and Pacific	12.8	23.3	-44.8
  Europe	759.7	753.9	0.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	777.2	780.0	-0.4
  U.S. media spending	42.1	51.7	-18.7
  Worldwide measured media	$819.2	$831.8	-1.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  BMW Group (ETR: BMW)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$131,636	$112,983	16.5
  Earnings	14,748	4,402	235.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of Europe	38,956	34,535	12.8
  China	29,978	24,328	23.2
  U.S.	25,468	20,358	25.1
  Germany	16,811	15,566	8.0
  Rest of Asia	12,869	11,908	8.1
  Rest of Americas	4,522	3,857	17.2
  Other regions	3,032	2,431	24.7

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Automotive	112,982	92,282	22.4
  Financial services	38,893	34,291	13.4
  Motorcycles	3,252	2,607	24.7
  Other entities	6	3	72.8
  Eliminations	-23,498	-16,200	NA

  Connections
  BMW Group
  Ticker: ETR BMW
  Petuelring 130, Munich, Germany 80788/Phone: 49 89 382 0.
  URL: https://www.bmwgroup.com
  Facebook: https://www.facebook.com/bmwgroup
  Twitter: @BMWGroup
  Divisions, key executives and agencies
  

Booking Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,801	$2,179	74.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Booking Holdings ranked No. 38 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Booking Holdings to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,309.1	24.9
  2013	1,926.1	28.4
  2014	2,591.5	30.7
  2015	3,011.9	32.7
  2016	3,806.3	35.4
  2017	4,596.0	36.2
  2018	4,956.0	34.1
  2019	4,967.0	33.0
  2020	2,179.0	32.1
  2021	3,801.0	34.7
  Ad costs: Booking Holdings in first quarter 2018 changed its "performance advertising" bucket to "performance marketing" and changed its "brand advertising" bucket to "brand marketing." The 10-K for year ended December 2018 restated figures for 2017 and 2016 to correspond to the revised buckets. 2020 and after: Stated worldwide "marketing" expenses. 2016 through 2019: Stated worldwide "marketing" expenses (consisting of stated "performance marketing" expenses plus stated "brand marketing" expenses). 2014 and 2015: Stated worldwide "advertising" expenses (consisting of stated "performance advertising" expenses plus stated "brand advertising" expenses). Before 2014: Stated worldwide "advertising" expenses (consisting of stated "online advertising" expenses plus stated "offline advertising" expenses). Stated ad expenses include OpenTable starting with its July 24, 2014, acquisition; and Kayak starting with its May 21, 2013, acquisition. Ad spending as percent of sales: 2016 and after: Worldwide "marketing" expenses as percent of "total revenues." 2015 and before: Worldwide "advertising" expenses as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	103.6	15.7	560.8
  Latin America	4.9	1.2	315.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	108.5	16.9	543.6
  U.S. media spending	74.0	40.8	81.4
  Worldwide measured media	$182.5	$57.6	216.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Booking Holdings (Nasdaq: BKNG)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$10,958	$6,796	61.2
  Earnings	1,165	59	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Netherlands	8,678	5,264	64.9
  U.S.	1,434	783	83.1
  Other	846	749	13.0

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Agency revenue	6,663	4,314	54.5
  Merchant revenue	3,696	2,117	74.6
  Advertising and other revenue	599	365	64.1

  Connections
  Booking Holdings
  Ticker: Nasdaq BKNG
  800 Connecticut Ave., Norwalk, Conn. 06854/Phone: (203) 299-8000.
  URL: https://www.bookingholdings.com
  Twitter: @BookingHoldings
  Divisions, key executives and agencies
  

Bristol-Myers Squibb Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,300	$990	31.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Bristol-Myers Squibb Co. ranked No. 53 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Bristol-Myers Squibb Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2005	1,464.0	7.9
  2006	1,304.0	8.0
  2007	1,097.0	7.0
  2008	1,181.0	6.7
  2009	1,136.0	6.0
  2010	977.0	5.0
  2011	957.0	4.5
  2012	797.0	4.5
  2013	855.0	5.2
  2014	734.0	4.6
  2015	825.0	5.0
  2016	789.0	4.1
  2017	740.0	3.6
  2018	672.0	3.0
  2019	633.0	2.4
  2020	990.0	2.3
  2021	1,300.0	2.8
  Ad costs: Stated worldwide "advertising and product promotion costs." 2008: Restated. 2007: Restated. 2006: Restated Ad spending as percent of sales: Worldwide "advertising and product promotion costs" as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	15.2	11.0	37.3
  Europe	12.2	13.5	-9.4
  Latin America	3.2	2.9	13.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	30.6	27.4	11.7
  U.S. media spending	338.6	377.6	-10.3
  Worldwide measured media	$369.2	$405.0	-8.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Bristol-Myers Squibb Co. (NYSE: BMY)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$46,385	$42,518	9.1
  Earnings	6,994	-9,015	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	29,214	26,577	9.9
  Europe	10,687	9,853	8.5
  Rest of world	5,632	5,457	3.2
  Other	852	631	35.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Bristol-Myers Squibb medicines	NA	NA

  Connections
  Bristol-Myers Squibb Co.
  Ticker: NYSE BMY
  430 E. 29th St., Floor 14, New York, N.Y. 10016/Phone: (212) 546-4000.
  URL: https://www.bms.com
  Facebook: https://www.facebook.com/bristolmyerssquibb
  Twitter: @bmsnews
  Divisions, key executives and agencies
  

Capital One Financial Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,871	$1,610	78.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. Capital One Financial Corp. ranked No. 12 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Capital One Financial Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2006	1,444.3	11.9
  2007	1,347.8	9.2
  2008	1,118.2	8.0
  2009	588.0	4.5
  2010	958.0	5.9
  2011	1,337.0	8.2
  2012	1,364.0	6.4
  2013	1,373.0	6.1
  2014	1,561.0	7.0
  2015	1,744.0	7.4
  2016	1,811.0	7.1
  2017	1,670.0	6.1
  2018	2,174.0	7.7
  2019	2,274.0	8.0
  2020	1,610.0	5.6
  2021	2,871.0	9.4
  Ad costs: Stated worldwide "marketing" expense. Ad spending as percent of sales: "Marketing" expense as percent of "total net revenue" ("net interest income" plus "non-interest income").

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	12.5	12.8	-1.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	12.5	12.8	-1.8
  U.S. media spending	513.8	367.3	39.9
  Worldwide measured media	$526.3	$380.1	38.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Capital One Financial Corp. (NYSE: COF)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$30,435	$28,523	6.7
  Earnings	11,965	2,375	403.8

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Credit card	18,880	17,599	7.3
  Commercial banking	9,002	2,971	203.0
  Consumer banking	3,301	7,704	-57.2
  Other	-748	249	NA

  Connections
  Capital One Financial Corp.
  Ticker: NYSE COF
  1600 Capital One Drive, McLean, Va. 22102/Phone: (703) 720-2500.
  URL: https://www.capitalone.com
  Facebook: https://www.facebook.com/capitalone
  Twitter: @CapitalOne
  Divisions, key executives and agencies
  

Chanel

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,650	$945	74.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	18.8	18.1	4.0
  Europe	159.4	101.9	56.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	178.2	120.0	48.5
  U.S. media spending	110.1	104.1	5.8
  Worldwide measured media	$288.4	$224.1	28.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$15,639	$10,108	54.7
  Earnings	4,026	1,388	190.1

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Asia Pacific	8,068	5,257	53.5
  Europe	4,042	2,885	40.1
  Americas	3,529	1,966	79.5

  Connections
  Chanel
  1 Bruton St., London, U.K. W1J6TL.
  URL: https://www.chanel.com
  Facebook: https://www.facebook.com/chanel
  Twitter: @CHANEL
  Divisions, key executives and agencies
  

Charter Communications

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,071	$3,031	1.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Pro forma spending including Time Warner Cable and Bright House Networks (acquired in May 2016). Charter Communications ranked No. 10 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Charter Communications to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	396.0	5.6
  2011	387.0	5.4
  2012	431.0	5.7
  2013	557.0	6.8
  2014	617.0	6.8
  2015	629.0	6.4
  2016	2,136.0	7.4
  2017	3,036.0	7.3
  2018	3,042.0	7.0
  2019	3,044.0	6.7
  2020	3,031.0	6.3
  2021	3,071.0	5.9
  Ad costs: Stated marketing costs; includes Time Warner Cable and Bright House Networks starting May 18, 2016. 2017: Restated from $2.420 billion. 2016: Restated from $1.707 billion and $1.699 billion. 2015: Restated from $628 million. Ad spending as percent of sales: Stated marketing costs as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	257.7	266.8	-3.4
  Worldwide measured media	$257.7	$266.8	-3.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Charter Communications (Nasdaq: CHTR)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$51,682	$48,097	7.5
  Earnings	4,654	3,222	44.4

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	NA	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Charter	NA	NA

  Connections
  Charter Communications
  Ticker: Nasdaq CHTR
  400 Washington Blvd., Stamford, Conn. 06902/Phone: (203) 905-7800.
  URL: https://corporate.charter.com
  Facebook: https://www.facebook.com/spectrum
  Twitter: @GetSpectrum
  Divisions, key executives and agencies
  

Citigroup

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,490	$1,217	22.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and marketing spending. Citigroup ranked No. 85 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Citigroup to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2005	2,533.0	3.0
  2006	2,471.0	2.9
  2007	2,729.0	3.5
  2008	2,188.0	4.2
  2009	1,415.0	1.8
  2010	1,645.0	1.9
  2011	2,268.0	2.9
  2012	2,164.0	3.1
  2013	1,888.0	2.5
  2014	1,844.0	2.4
  2015	1,547.0	2.0
  2016	1,632.0	2.3
  2017	1,608.0	2.2
  2018	1,545.0	2.1
  2019	1,516.0	2.0
  2020	1,217.0	1.6
  2021	1,490.0	2.1
  Ad costs: Stated worldwide "advertising and marketing" expense. 2012: Restated in 2014 from $2.224 billion. 2011: Restated in 2014 from $2.346 billion. 2008: Year of global financial meltdown. Ad spending as percent of sales: Worldwide "advertising and marketing" expense as percent of "total revenues, net of interest expense."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	8.8	3.5	153.3
  Europe	0.0	NA	NA
  Latin America	1.6	1.4	11.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	10.4	4.9	112.0
  U.S. media spending	147.9	77.3	91.3
  Worldwide measured media	$158.3	$82.2	92.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Citigroup (NYSE: C)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$71,884	$75,501	-4.8
  Earnings	21,952	11,047	98.7

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	34,229	36,760	-6.9
  Asia	14,698	16,182	-9.2
  Europe, Middle East, Africa	13,094	13,041	0.4
  Latin America	9,196	9,447	-2.7
  Corporate/other	667	71	839.4

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Institutional clients group	43,887	45,088	-2.7
  Global consumer banking	27,330	30,342	-9.9
  Corporate, other	667	71	839.4

  Connections
  Citigroup
  Ticker: NYSE C
  388 Greenwich St., New York, N.Y. 10013/Phone: (212) 559-1000.
  URL: https://www.citigroup.com/citi
  Facebook: https://www.facebook.com/citi
  Twitter: @Citi
  Divisions, key executives and agencies
  

Coca-Cola Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,098	$2,777	47.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Coca-Cola Co. ranked No. 87 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	3,958.0	10.9
  2018	4,113.0	12.0
  2019	4,246.0	11.4
  2020	2,777.0	8.4
  2021	4,098.0	10.6
  Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net operating revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	58.7	41.1	43.1
  Asia and Pacific	820.1	559.2	46.7
  Europe	1,282.9	657.5	95.1
  Latin America	111.5	92.2	21.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,273.3	1,349.9	68.4
  U.S. media spending	355.0	314.6	12.8
  Worldwide measured media	$2,628.3	$1,664.5	57.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Coca-Cola Co. (NYSE: KO)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$38,655	$33,014	17.1
  Earnings	9,771	7,747	26.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  International	25,645	21,733	18.0
  U.S.	13,010	11,281	15.3

  Connections
  Coca-Cola Co.
  Ticker: NYSE KO
  1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.
  URL: https://www.coca-colacompany.com
  Facebook: https://www.facebook.com/thecocacolaco
  Twitter: @CocaColaCo
  Divisions, key executives and agencies
  

Colgate-Palmolive Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,021	$1,948	3.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Colgate-Palmolive Co. ranked No. 93 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Colgate-Palmolive Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2005	1,194.0	10.5
  2006	1,320.0	10.8
  2007	1,546.0	11.2
  2008	1,650.0	10.8
  2009	1,534.0	10.0
  2010	1,656.0	10.6
  2011	1,734.0	10.4
  2012	1,792.0	10.5
  2013	1,891.0	10.9
  2014	1,784.0	10.3
  2015	1,491.0	9.3
  2016	1,428.0	9.4
  2017	1,573.0	10.2
  2018	1,590.0	10.2
  2019	1,694.0	10.8
  2020	1,948.0	11.8
  2021	2,021.0	11.6
  Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	27.5	33.1	-17.0
  Asia and Pacific	133.2	97.5	36.6
  Europe	101.9	132.8	-23.2
  Latin America	91.9	122.9	-25.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	354.5	386.4	-8.2
  U.S. media spending	91.6	131.7	-30.5
  Worldwide measured media	$446.1	$518.1	-13.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Colgate-Palmolive Co. (NYSE: CL)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$17,421	$16,471	5.8
  Earnings	2,166	2,695	-19.6

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Oral, personal and home care North America	3,694	3,741	-1.3
  Oral, personal and home care Latin America	3,663	3,418	7.2
  Pet nutrition	3,311	2,883	14.8
  Oral, personal and home care Asia	2,867	2,701	6.1
  Oral, personal and home care Europe/South Pacific	2,841	2,747	3.4
  Oral, personal and home care Africa/Eurasia	1,045	981	6.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Oral, personal and home care	14,110	13,588	3.8
  Pet nutrition	3,311	2,883	14.8

  Connections
  Colgate-Palmolive Co.
  Ticker: NYSE CL
  300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.
  URL: https://www.colgatepalmolive.com
  Facebook: https://www.facebook.com/colgate
  Twitter: @Colgate
  Divisions, key executives and agencies
  

Comcast Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$7,695	$6,741	14.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Comcast Corp. ranked No. 2 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Comcast Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	2,056.0	5.8
  2010	2,409.0	6.4
  2011	4,243.0	7.6
  2012	4,831.0	7.7
  2013	4,978.0	7.7
  2014	5,101.0	7.4
  2015	5,957.0	8.0
  2016	6,291.0	7.8
  2017	6,519.0	7.7
  2018	7,036.0	7.4
  2019	7,617.0	7.0
  2020	6,741.0	6.5
  2021	7,695.0	6.6
  Ad costs: Stated worldwide "advertising, marketing and promotion" costs. 2017: Restated from $6.317 billion. 2016: Restated from $6.107 billion and $6.114 billion. 2015: Restated from $5.963 billion and $5.943 billion, 2014: Restated from $5.086 billion and $5.078 billion. 2013: Restated from $4.969 billion. 2012: Restated from $4.807 billion. 2011: Restated from $4.231 billion (including about 11 months of NBC Universal costs; restated from $4.240 billion). 2010: Not including NBC Universal; restated from $2.415 billion. Ad spending as percent of sales: Worldwide advertising, marketing and promotion spending as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.8	0.3	198.6
  Asia and Pacific	19.7	7.3	170.0
  Europe	1,308.1	1,088.0	20.2
  Latin America	5.1	4.0	29.2
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,333.7	1,099.5	21.3
  U.S. media spending	1,090.7	986.1	10.6
  Worldwide measured media	$2,424.4	$2,085.6	16.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Comcast Corp. (Nasdaq: CMCSA)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$116,385	$103,564	12.4
  Earnings	14,159	10,534	34.4

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	90,926	80,327	13.2
  U.K.	13,999	11,986	16.8
  Other	11,460	11,251	1.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Cable communications	64,328	60,051	7.1
  NBCUniversal	34,319	27,211	26.1
  Sky	20,285	18,594	9.1
  Corporate	461	248	85.9
  Eliminations	-3,008	-2,540	NA

  Connections
  Comcast Corp.
  Ticker: Nasdaq CMCSA
  1 Comcast Center, Philadelphia, Pa. 19103-2838/Phone: (215) 286-1700.
  URL: https://corporate.comcast.com
  Facebook: https://www.facebook.com/comcast
  Twitter: @comcast
  Divisions, key executives and agencies
  

Compagnie Financiere Richemont

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,168	$1,202	80.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	1,228.6	10.5
  2017	1,294.3	10.0
  2018	1,549.7	9.6
  2019	1,573.1	9.9
  2020	1,202.0	7.8
  2021	2,168.1	9.7
  Fiscal years ended March 31. 2021: Year ended March 31, 2022 (fiscal 2022). 2020: Year ended March 31, 2021 (fiscal 2021). 2019: Year ended March 31, 2020 (fiscal 2020). 2018: Year ended March 31, 2019 (fiscal 2019). 2017: Year ended March 31, 2018 (fiscal 2018). 2016: Year ended March 31, 2017 (fiscal 2017). Ad costs: Stated "communication expenses" converted to dollars by Ad Age Datacenter at average exchange rates. 2021: 1.865 billion euros. 2020: 1.030 billion euros. 2019: 1.415 billion euros. 2018: 1.338 billion euros. 2017: 1.106 billion euros. 2016: 1.119 billion euros. Ad spending as percent of sales: "Communication expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	9.1	4.9	86.1
  Europe	84.5	60.3	40.1
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	93.6	65.2	43.5
  U.S. media spending	89.0	59.0	51.0
  Worldwide measured media	$182.6	$124.1	47.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Compagnie Financiere Richemont (SWX: CFR)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$22,298	$15,339	45.4
  Earnings	2,417	1,504	60.7

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Asia Pacific	10,495	8,026	30.8
  Europe	5,195	3,449	50.7
  Americas	4,962	2,787	78.0
  Middle East and Africa	1,650	1,078	53.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Jewellery maisons	12,880	8,701	48.0
  Specialist watchmakers	3,982	2,613	52.4
  Other	2,196	1,461	50.3
  Online distribution	NA	NA

  Connections
  Compagnie Financiere Richemont
  Ticker: SWX CFR
  50, chemin de la Chenaie, CP30, Bellevue, Geneva, Switzerland 1293/Phone: 41 22 721 3500.
  URL: https://www.richemont.com
  Divisions, key executives and agencies
  

Coty

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,465	$1,029	42.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Excludes ad spending for Procter & Gamble Co.'s beauty-products business, which merged into Coty in October 2016.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	795.2	23.5
  2010	806.4	23.2
  2011	974.7	23.9
  2012	1,086.0	23.6
  2013	1,072.3	23.1
  2014	1,070.0	23.5
  2015	1,007.7	22.9
  2016	967.6	22.2
  2017	1,883.3	24.6
  2018	1,836.5	26.8
  2019	1,595.5	25.4
  2020	1,343.7	28.5
  2021	1,029.4	22.2
  2022	1,465.1	27.6
  Fiscal years ended June 30. 2022: Year ended June 30, 2022. Ad costs: Stated worldwide "advertising and promotional costs" (also called "advertising and consumer promotional costs"). 2019: Restated from $1,899,500,000. 2018: Restated from $2,206,300,000. Included in advertising and promotional costs were costs for depreciation of marketing furniture and fixtures, such as product displays, of $127.9 million in fiscal 2020; $120.4 million in fiscal 2019 (restated); $113.0 million in fiscal 2018 (restated); $107.4 million in fiscal 2017; $65.0 million in fiscal 2016; $69.8 million in fiscal 2015; $67.5 million in fiscal 2014; $65.2 million in fiscal 2013; $57.8 million in 2012; $49.3 million in 2011; $46.1 in 2010; and $44.9 million in 2009. Ad spending as percent of sales: Worldwide "advertising and promotional" spending as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	5.8	4.2	38.0
  Europe	374.1	171.8	117.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	379.9	176.0	115.9
  U.S. media spending	57.6	73.2	-21.4
  Worldwide measured media	$437.5	$249.2	75.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Coty (NYSE: COTY)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$5,304	$4,630	14.6
  Earnings	260	-201	NA

  DIVISION SALES (year ended 6/30/2022)
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Consumer Beauty	NA	NA
  Prestige	NA	NA

  Connections
  Coty
  Ticker: NYSE COTY
  350 Fifth Ave., New York, N.Y. 10118/Phone: (212) 389-7300.
  URL: https://www.coty.com
  Facebook: https://www.facebook.com/cotyinc
  Twitter: @COTYInc
  Divisions, key executives and agencies
  

Danone

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,250	$1,200	4.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	6,924.1	24.6
  2015	6,305.9	25.3
  2016	6,157.7	25.3
  2017	6,587.6	23.5
  2018	6,663.7	22.9
  2019	6,465.3	22.8
  2020	6,124.5	22.7
  2021	6,527.4	22.7
  Ad costs: Worldwide "selling expense," which "mainly comprise marketing expenses and consumer promotions as well as sales force overheads.," converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 5.516 billion euros. 2020: 5.366 billion euros. 2019: 5.773 billion euros. 2018: 5.640 billion euros. 2017: 5.831 billion euros (restated from 5.890 billion euros). 2016: 5.562 billion euros. 2015: 5.677 billion euros. 2014: 5.209 billion euros. Ad spending as percent of sales: Worldwide "selling expense" as percent of worldwide "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	4.4	4.2	6.1
  Asia and Pacific	42.8	48.0	-10.8
  Europe	257.9	276.8	-6.8
  Latin America	41.4	21.8	89.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	346.5	350.8	-1.2
  U.S. media spending	42.3	42.9	-1.4
  Worldwide measured media	$388.8	$393.7	-1.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Danone (EPA: BN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$28,733	$26,959	6.6
  Earnings	2,277	2,233	2.0

  Connections
  Danone
  Ticker: EPA BN
  17, boulevard Haussmann, Paris, France 75009/Phone: 33 1 44 35 20 20.
  URL: https://www.danone.com
  Facebook: https://www.facebook.com/danone
  Twitter: @Danone
  Divisions, key executives and agencies
  

Dell Technologies

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/28/2022	Year ended 1/29/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,300	$1,000	30.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Dell Technologies ranked No. 96 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Dell Technologies to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	730.0	1.2
  2011	860.0	1.4
  2012	833.0	1.5
  2013	670.0	1.2
  2014	582.0	1.1
  2015	594.0	1.2
  2016	772.0	1.2
  2017	1,045.0	1.3
  2018	1,143.0	1.3
  2019	1,100.0	1.3
  2020	1,000.0	1.2
  2021	1,300.0	1.3
  Fiscal years. Dell's fiscal year is the 52- or 53-week period ending on the Friday nearest Jan. 31. 2021: Year ended Jan. 28, 2022. Ad costs: Stated worldwide "advertising expenses." Dell pays for advertising in part with cooperative advertising money that Dell gets through the "Intel inside"marketing program of Intel Corp., a microprocessor supplier. 2020: Restated in 2022 from $1.3 billion. 2019: Restated in 2022 from $1.3 billion. 2015: Restated from $668 million. 2014: Restated from $660 million. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	13.9	7.4	89.0
  Europe	110.7	84.7	30.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	124.6	92.1	35.3
  U.S. media spending	180.6	170.7	5.8
  Worldwide measured media	$305.2	$262.8	16.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Dell Technologies (NYSE: DELL)
  Worldwide	Year ended 1/28/2022	Year ended 1/29/2021	% chg
  Sales	$101,197	$86,670	16.8
  Earnings	5,563	3,250	71.2

  GEOGRAPHIC SALES (year ended 1/28/2022)
  Region ($ in millions)	Year ended 1/28/2022	Year ended 1/29/2021	% chg
  Foreign countries	54,445	44,661	21.9
  U.S.	46,752	42,009	11.3

  DIVISION SALES (year ended 1/28/2022)
  Division or segment sales ($ in millions)	Year ended 1/28/2022	Year ended 1/29/2021	% chg
  Client Solutions Group	61,464	48,387	27.0
  Infrastructure Solutions Group	34,366	33,002	4.1
  Other	5,367	5,281	1.6

  Connections
  Dell Technologies
  Ticker: NYSE DELL
  1 Dell Way, Round Rock, Texas 78664/Phone: (512) 728-7800.
  URL: https://www.dell.com
  Twitter: @DellTech
  Divisions, key executives and agencies
  

Deutsche Telekom (T-Mobile US)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,157	$2,881	9.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses including spending for majority-owned T-Mobile US. Deutsche Telekom (T-Mobile US) ranked No. 20 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Deutsche Telekom (T-Mobile US) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	582.0	2.7
  2010	582.0	2.7
  2011	711.0	3.4
  2011	711.0	3.4
  2012	949.0	4.8
  2012	949.0	4.8
  2013	1,000.0	4.1
  2013	1,000.0	4.1
  2014	1,400.0	4.7
  2014	1,400.0	4.7
  2015	1,600.0	4.9
  2015	1,600.0	4.9
  2016	1,700.0	4.5
  2016	1,700.0	4.5
  2017	1,800.0	4.4
  2017	1,800.0	4.4
  2018	1,700.0	3.9
  2018	1,700.0	3.9
  2019	1,600.0	3.6
  2019	1,600.0	3.6
  2020	1,800.0	2.6
  2020	1,800.0	2.6
  2021	2,200.0	2.7
  2021	2,200.0	2.7
  Figures shows are for T-Mobile US. T-Mobile on April 1, 2020, acquired Sprint Corp. Deutsche Telekom controls T-Mobile US. Ad costs: Stated "advertising expenses." 2013: Including MetroPCS starting May 1, 2013. 2012: Excluding MetroPCS. 2011: Excluding MetroPCS. 2010: Excluding MetroPCS. Ad spending as percent of sales: Stated "advertising expenses" as percent of "total revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	936.4	741.0	26.4
  Latin America	26.7	18.8	42.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	963.2	759.8	26.8
  U.S. media spending	987.0	984.4	0.3
  Worldwide measured media	$1,950.2	$1,744.2	11.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Deutsche Telekom (T-Mobile US) (Nasdaq: TMUS)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$128,742	$115,276	11.7
  Earnings	6,937	6,523	6.3

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	80,893	69,860	15.8
  Germany	28,595	27,140	5.4
  Rest of Europe	13,471	12,937	4.1
  Systems solutions	4,756	4,769	-0.3
  Group development	3,745	3,291	13.8
  HQ	2,976	2,917	2.0
  Intersegment	-5,694	-5,639	NA

  Connections
  Deutsche Telekom (T-Mobile US)
  Ticker: Nasdaq TMUS
  Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49 228 181 88880.
  URL: https://www.telekom.com
  Divisions, key executives and agencies
  

Diageo

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,623	$2,913	24.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing costs. Diageo ranked No. 47 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Diageo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2008	2,493.0	15.4
  2009	2,123.0	14.3
  2010	2,228.0	14.5
  2011	2,418.3	15.5
  2012	2,648.4	15.7
  2013	2,775.7	15.7
  2014	2,634.9	15.8
  2015	2,567.4	15.1
  2016	2,319.2	14.9
  2017	2,281.3	14.9
  2018	2,535.4	15.5
  2019	2,642.8	15.9
  2020	2,320.6	15.7
  2021	2,913.3	17.0
  2022	3,623.3	17.6
  Converted to pounds. Fiscal years ended June. 2022: Year ended June 2022. Ad costs: Stated "marketing" costs converted to dollars. 2022: 2.721 billion pounds. 2021: 2.163 billion pounds. 2020: 1.841 billion pounds. 2019: 2.042 billion pounds. 2018: 1.882 billion pounds. 2017: 1.798 billion pounds. 2016: 1.562 billion pounds. 2015: 1.629 billion pounds. 2014: 1.620 billion pounds. 2013: 1.769 billion pounds (restated). 2012: 1.671 billion pounds (restated). 2011: 1.520 billion pounds (restated). 2010: 1.419 billion pounds. 2009: 1.327 billion pounds. 2008: 1.244 billion pounds (restated). Ad spending as percent of sales: Worldwide "marketing" costs as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	41.2	22.9	79.5
  Asia and Pacific	12.6	16.6	-24.0
  Europe	138.2	87.7	57.5
  Latin America	26.6	3.0	772.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	218.5	130.3	67.8
  U.S. media spending	162.6	124.4	30.7
  Worldwide measured media	$381.2	$254.7	49.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Diageo (NYSE: DEO)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$20,576	$17,150	20.0
  Earnings	4,445	3,770	17.9

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  North America	8,116	7,016	15.7
  Europe and Turkey	4,277	3,445	24.1
  Asia Pacific	3,840	3,351	14.6
  Africa	2,240	1,902	17.8
  Latin America and Caribbean	2,031	1,409	44.1
  Corporate and other	72	-2,043	NA
  SC&P	NA	2,070	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Spirits	24,187	21,057	14.9
  Beer	4,165	3,451	20.7
  Ready to drink	1,174	998	17.7
  Other	365	291	25.4
  Excise duties	-9,316	-8,647	NA

  Connections
  Diageo
  Ticker: NYSE DEO
  16 Great Marlborough St., London, U.K. W1F 7HS/Phone: 44 20 7947 9100.
  URL: https://www.diageo.com
  Twitter: @Diageo_News
  Divisions, key executives and agencies
  

EssilorLuxottica

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,560	$1,212	28.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. EssilorLuxottica ranked No. 72 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on EssilorLuxottica to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	1,268.7	6.9
  2018	1,317.4	6.9
  2019	1,384.2	7.1
  2020	1,212.1	7.4
  2021	1,559.7	6.6
  EssilorLuxottica formed by Oct. 1, 2018, merger of Essilor International and Luxottica Group. Ad costs: Stated worldwide "advertising and marketing" expenses converted to U.S. dollars at average exchange rates. 2020: 1.156 billion euros (restated in 2022 from 1.149 billion euros). 2018:Pro forma. 2017: Pro forma. Ad spending as percent of sales: Worldwide "advertising and marketing" expenses as percent of "revenue." 2018: Pro forma. 2017: Pro forma.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.2	2.1	4.0
  Europe	18.6	6.1	204.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	20.7	8.2	153.7
  U.S. media spending	59.8	52.0	15.1
  Worldwide measured media	$80.5	$60.1	33.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  EssilorLuxottica (EPA: EL)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$23,454	$16,469	42.4
  Earnings	2,599	991	162.3

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	11,638	9,018	29.1
  Europe, Middle East, Africa	7,557	4,174	81.0
  Asia, Oceania and Africa	3,008	2,461	22.2
  Latin America	1,252	816	53.4

  Connections
  EssilorLuxottica
  Ticker: EPA EL
  147 rue de Paris, Charenton-le-Pont, France 94220/Phone: 33 1 49 77 42 24.
  URL: https://www.essilorluxottica.com
  Twitter: @EssiLux
  Divisions, key executives and agencies
  

Estee Lauder Cos.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,877	$3,710	4.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Estee Lauder Cos. ranked No. 74 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Estee Lauder Cos. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2006	1,514.0	23.4
  2007	1,641.0	23.3
  2008	1,836.0	23.2
  2009	1,693.0	23.1
  2010	1,819.0	23.3
  2011	2,161.0	24.5
  2012	2,418.0	24.9
  2013	2,541.0	25.0
  2014	2,618.1	23.9
  2015	2,558.6	23.7
  2016	2,607.3	23.2
  2017	2,689.0	22.7
  2018	3,287.0	24.0
  2019	3,440.0	23.1
  2020	3,398.0	23.8
  2021	3,710.0	22.9
  2022	3,877.0	21.9
  Fiscal years ended June. 2022: Fiscal 2022 ended June 2022. Ad costs: 2017 and after: "Global net advertising, merchandising, sampling, promotion and product development expenses." Figures exclude the impact of purchase with purchase and gift with purchase promotions. Before 2017:Stated worldwide "advertising, merchandising, sampling, promotion and product development" expenses "excluding the impact of purchase with purchase and gift with purchase promotions." 2013: Restated from $2.584 billion. 2012: Restated from $2.459 billion. Ad spending as percent of sales: Global net advertising, merchandising, sampling, promotion and product development expenses as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	6.3	3.8	67.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	6.3	3.8	67.6
  U.S. media spending	20.3	34.6	-41.4
  Worldwide measured media	$26.6	$38.4	-30.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Estee Lauder Cos. (NYSE: EL)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$17,737	$16,215	9.4
  Earnings	2,390	2,870	-16.7

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Europe, Middle East and Africa	7,681	6,946	10.6
  Asia Pacific	5,437	5,486	-0.9
  Americas	4,623	3,797	21.8
  Returns/restructuring	-4	-14	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Skin care	9,886	9,484	4.2
  Makeup	4,667	4,203	11.0
  Fragrance	2,508	1,926	30.2
  Hair care	631	571	10.5
  Other	49	45	8.9
  Returns/restructuring	-4	-14	NA

  Connections
  Estee Lauder Cos.
  Ticker: NYSE EL
  767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.
  URL: https://www.elcompanies.com
  Facebook: https://www.facebook.com/esteelaudercompanies
  Twitter: @EsteeLauder
  Divisions, key executives and agencies
  

Expedia Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,700	$1,200	125.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Expedia Group ranked No. 22 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Expedia Group to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	622.0	22.7
  2010	694.0	22.9
  2011	797.0	23.1
  2012	890.0	22.1
  2013	1,200.0	25.2
  2014	1,600.0	27.8
  2015	2,100.0	31.5
  2016	2,700.0	30.8
  2017	3,300.0	32.8
  2018	3,400.0	30.3
  2019	3,500.0	29.0
  2020	1,200.0	23.1
  2021	2,700.0	31.4
  Ad costs: Stated worldwide "advertising expense." Stated worldwide advertising expense consist of offline costs, including TV and radio advertising, and online advertising. Ad expenses include media and production costs. 2012: Restated in 2014 from $870 million. 2011: Restated in 2014 from $796 million. Ad spending as percent of sales: Stated worldwide "advertising expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	12.6	16.7	-24.2
  Europe	264.9	177.5	49.3
  Latin America	29.3	45.8	-36.1
  Canada	54.5	NA	NA
  Subtotal media outside the U.S.	361.3	239.9	50.6
  U.S. media spending	186.0	116.0	60.3
  Worldwide measured media	$547.3	$355.9	53.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Expedia Group (Nasdaq: EXPE)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$8,598	$5,199	65.4
  Earnings	-269	-2,687	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	6,569	3,511	87.1
  All other countries	2,029	1,688	20.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Merchant	5,537	3,261	69.8
  Agency	2,307	1,267	82.1
  Advertising, media and other	754	671	12.4

  Connections
  Expedia Group
  Ticker: Nasdaq EXPE
  1111 Expedia Group Way W, Seattle, Wash. 98119/Phone: (206) 481-7200.
  URL: https://www.expediagroup.com
  Facebook: https://www.facebook.com/expedia.group
  Twitter: @ExpediaGroup
  Divisions, key executives and agencies
  

Flutter Entertainment

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,075	$1,450	43.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Flutter Entertainment ranked No. 63 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Flutter Entertainment to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2019	593.8	21.7
  2020	1,271.8	22.5
  2021	2,074.5	25.0
  Ad costs: Stated worldwide "sales and marketing" costs converted to U.S. dollars at average exchange rates. Ad spending as percent of sales: Stated worldwide "sales and marketing" costs as percent of "total revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	43.6	36.0	21.2
  Europe	142.3	102.3	39.1
  Latin America	2.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	187.8	138.3	35.8
  U.S. media spending	192.7	109.2	76.5
  Worldwide measured media	$380.5	$247.5	53.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Flutter Entertainment (LSE: FLTR)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$8,304	$5,644	47.1
  Earnings	625	606	3.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.K. and Ireland	2,838	2,232	27.2
  U.S.	1,914	864	121.7
  Australia	1,779	1,269	40.2
  International	1,772	1,280	38.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  PPB	NA	348	NA
  US	NA	892	NA
  SBG	NA	502	NA
  Australia	NA	408	NA
  Corporate costs	NA	-160	NA

  Connections
  Flutter Entertainment
  Ticker: LSE FLTR
  Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4, Ireland D04 V972/Phone: 353 1 905 1000.
  URL: https://www.flutter.com
  Twitter: @FlutterPLC
  Divisions, key executives and agencies
  

Ford Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,100	$2,800	10.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Ford Motor Co. ranked No. 23 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Ford Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1998	2,100.0	1.5
  1999	2,700.0	1.7
  2000	3,000.0	1.8
  2001	3,100.0	1.9
  2002	2,900.0	1.8
  2003	4,100.0	2.5
  2004	4,700.0	2.7
  2005	5,000.0	2.8
  2006	5,100.0	3.2
  2007	5,400.0	3.2
  2008	4,500.0	3.1
  2009	3,200.0	2.8
  2010	3,900.0	3.0
  2011	4,100.0	3.0
  2012	4,000.0	3.0
  2013	4,400.0	3.0
  2014	4,300.0	3.0
  2015	4,300.0	2.9
  2016	4,300.0	2.8
  2017	4,100.0	2.6
  2018	4,000.0	2.5
  2019	3,600.0	2.3
  2020	2,800.0	2.2
  2021	3,100.0	2.3
  Ad costs: Stated worldwide "advertising expenses" ("advertising costs"). 2009: Restated from $3.3 billion. 2008: Restated from $4.6 billion. 2004: Restated from $3.2 billion. 2003: Restated from $2.7 billion. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	11.2	11.3	-1.0
  Asia and Pacific	53.3	36.6	45.4
  Europe	569.8	700.4	-18.7
  Latin America	41.8	29.0	44.2
  Canada	38.6	35.6	8.4
  Subtotal media outside the U.S.	714.6	813.0	-12.1
  U.S. media spending	597.4	564.3	5.9
  Worldwide measured media	$1,312.0	$1,377.2	-4.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Ford Motor Co. (NYSE: F)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$136,341	$127,144	7.2
  Earnings	17,937	-1,279	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	87,012	82,535	5.4
  All other	22,892	22,232	3.0
  Canada	11,153	8,711	28.0
  U.K.	7,607	6,110	24.5
  Germany	6,237	6,526	-4.4
  Mexico	1,440	1,030	39.8

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Automotive	126,150	115,894	8.8
  Ford Credit	10,073	11,203	-10.1
  Mobility	118	47	151.1

  Connections
  Ford Motor Co.
  Ticker: NYSE F
  1 American Road, Dearborn, Mich. 48126/Phone: (313) 322-3000.
  URL: https://www.corporate.ford.com
  Facebook: https://www.facebook.com/ford
  Twitter: @Ford
  Divisions, key executives and agencies
  

General Motors Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,300	$2,700	22.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. General Motors Co. ranked No. 13 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on General Motors Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	4,742.0	3.5
  2011	5,209.0	3.5
  2012	5,372.0	3.5
  2013	5,500.0	3.5
  2014	5,200.0	3.3
  2015	4,400.0	3.2
  2016	4,600.0	3.1
  2017	4,300.0	3.0
  2018	4,000.0	2.7
  2019	3,700.0	2.7
  2020	2,700.0	2.2
  2021	3,300.0	2.6
  Sales: Worldwide sales (including automotive sales and GM Financial revenue). Ad costs: Stated worldwide "advertising and promotion" spending. 2016: Restated in 2018 from $5.3 billion following 2017 divestiture of GM Europe. 2015: Restated in 2018 from $5.1 billion following 2017 divestiture of GM Europe. Ad spending as percent of sales: Worldwide "advertising and promotion" spending as percent of "net sales and revenue" (including automotive sales and GM Financial revenue).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	12.3	33.3	-63.2
  Europe	0.0	NA	NA
  Latin America	48.6	40.3	20.5
  Canada	46.5	41.7	11.4
  Subtotal media outside the U.S.	107.4	115.4	-7.0
  U.S. media spending	852.2	697.3	22.2
  Worldwide measured media	$959.6	$812.7	18.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  General Motors Co. (NYSE: GM)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$127,004	$122,485	3.7
  Earnings	9,837	6,247	57.5

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	104,483	101,431	3.0
  Non-U.S.	22,521	21,054	7.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  GM North America	101,308	96,733	4.7
  GM Financial	13,419	13,831	-3.0
  GM International	12,172	11,586	5.1
  Cruise	106	103	2.9
  Corporate	104	350	-70.3
  Eliminations	-105	-118	NA

  Connections
  General Motors Co.
  Ticker: NYSE GM
  300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.
  URL: https://www.gm.com
  Facebook: https://www.facebook.com/generalmotors
  Twitter: @GM
  Divisions, key executives and agencies
  

Haleon

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,670	$2,583	3.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2021	2,670.2	20.3
  Ad costs: Worldwide "advertising and promotion" costs. Ad spending as percent of sales: Worldwide "advertising and promotion" expenses as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	100.9	81.0	24.6
  Asia and Pacific	429.9	393.6	9.2
  Europe	1,292.4	1,286.1	0.5
  Latin America	109.0	80.3	35.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,932.2	1,841.0	5.0
  U.S. media spending		NA	NA
  Worldwide measured media		NA	NA

  SALES AND EARNINGS ($ in millions from public documents)
  Haleon (LON: HLN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$13,131	$12,694	3.4
  Earnings	1,980	1,516	30.6

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of world	7,262	7,004	3.7
  U.S.	4,317	4,312	0.1
  China	1,102	898	22.7
  U.K.	450	480	-6.3

  Connections
  Haleon
  Ticker: LON HLN
  Building 5, First Floor, The Heights, Weybridge, Surrey, U.K. KT13 0NY.
  URL: https://www.haleon.com
  Facebook: https://www.facebook.com/people/Haleon/100083295823330
  Twitter: @Haleon_health
  Divisions, key executives and agencies
  

Heineken

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,474	$2,333	6.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2015	3,060.2	13.4
  2016	3,139.7	13.6
  2017	2,861.7	11.7
  2018	2,946.7	11.1
  2019	2,947.6	11.0
  2020	2,332.9	10.4
  2021	2,474.4	9.5
  Ad costs: Stated worldwide "marketing and selling expenses" (formerly called "marketing, selling and distribution expenses"). 2021: 2.091 billion euros. 2020: 2.044 billion euros. 2019: 2.632 billion euros. 2018: 2.494 billion euros. 2017: 2.533 billion euros (restated). 2016: 2.836 billion euros. 2015: 2.755 billion euros. Ad spending as percent of sales: 2017 and after: Stated worldwide "marketing and selling expenses" as percent of worldwide "net revenue." 2015 and 2016: Stated worldwide "marketing and selling expenses" as percent of worldwide "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	26.2	13.1	99.9
  Asia and Pacific	23.1	21.9	5.4
  Europe	434.3	254.7	70.5
  Latin America	1.8	0.9	103.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	485.3	290.6	67.0
  U.S. media spending	101.5	109.1	-6.9
  Worldwide measured media	$586.9	$399.7	46.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Heineken (AMS: HEIO)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$25,964	$22,502	15.4
  Earnings	3,933	-233	NA

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe	11,277	9,851	14.5
  Americas	8,551	7,212	18.6
  Africa, ME, Eastern Europe	3,744	3,166	18.3
  Asia Pacific	3,272	3,090	5.9
  Eliminations	-880	-817	NA

  Connections
  Heineken
  Ticker: AMS HEIO
  Tweede Weteringplantsoen 21, Amsterdam, Netherlands 1017 ZD/Phone: 31 20 523 92 39.
  URL: https://www.theheinekencompany.com
  Facebook: https://www.facebook.com/heinekenusa
  Twitter: @HEINEKENCorp
  Divisions, key executives and agencies
  

Henkel

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,564	$2,197	16.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Henkel ranked No. 91 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Henkel to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	5,517.7	25.3
  2015	5,118.5	25.5
  2016	5,131.4	24.8
  2017	5,508.7	24.3
  2018	5,479.8	23.3
  2019	5,534.6	24.6
  2020	6,137.1	27.9
  2021	6,136.9	25.8
  Ad costs: Worldwide "marketing, selling and distribution expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. Henkel's calendar 2018 financials explained this expense line: "In addition to marketing organization and distribution expenses, this item comprises, in particular, advertising, sales promotion and market research expenses. Also included here are the expenses of technical advisory services for customers, valuation allowances on trade accounts receivable and valuation allowances and impairment losses on trademarks and other rights." 2021: 5.186 billion euros. 2020: 5.377 billion euros. 2019: 4.942 billion euros. 2018: 4.638 billion euros. 2017: 4.876 billion euros. 2016: 4.635 billion euros. 2015: 4.608 billion euros. 2014: 4.151 billion euros. Ad spending as percent of sales: Worldwide "marketing, selling and distribution expenses" as percent of worldwide"sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.6	2.1	-73.1
  Asia and Pacific	85.3	48.8	74.8
  Europe	1,054.2	1,038.5	1.5
  Latin America	6.3	2.3	176.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,146.3	1,091.7	5.0
  U.S. media spending	40.8	89.4	-54.4
  Worldwide measured media	$1,187.1	$1,181.0	0.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Henkel (ETR: HEN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$23,745	$21,971	8.1
  Earnings	1,928	1,625	18.6

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Western Europe	7,088	6,599	7.4
  North America	5,950	5,904	0.8
  Asia Pacific	3,993	3,388	17.9
  Eastern Europe	3,685	3,332	10.6
  Latin America	1,433	1,244	15.2
  Africa/Middle East	1,429	1,379	3.7
  Corporate	168	126	33.8

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Adhesives technologies	11,409	9,912	15.1
  Laundry & home care	7,816	7,652	2.1
  Beauty care	4,352	4,282	1.6
  Corporate	168	126	33.8

  Connections
  Henkel
  Ticker: ETR HEN
  Henkelstrasse 67, Duesseldorf, Germany 40589/Phone: 49 211 797 0.
  URL: https://www.henkel.com
  Facebook: https://www.facebook.com/henkel
  Twitter: @Henkel
  Divisions, key executives and agencies
  

Honda Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,308	$2,360	-2.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Honda Motor Co. ranked No. 51 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Honda Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.7	0.2	323.4
  Asia and Pacific	501.2	518.3	-3.3
  Europe	75.3	59.3	26.8
  Latin America	1.3	1.0	34.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	578.5	578.8	0.0
  U.S. media spending	242.9	252.9	-3.9
  Worldwide measured media	$821.4	$831.6	-1.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Honda Motor Co. (NYSE: HMC)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$129,665	$124,198	4.4
  Earnings	6,778	6,558	3.4

  GEOGRAPHIC SALES (year ended 3/31/2022)
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  North America	67,937	66,772	1.7
  Asia	33,069	30,649	7.9
  Japan	17,318	17,439	-0.7
  Other regions	5,889	4,512	30.5
  Europe	5,452	4,826	13.0

  DIVISION SALES (year ended 3/31/2022)
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Automobile	81,504	80,789	0.9
  Financial services business	25,132	23,521	6.8
  Motorcycles	19,471	16,854	15.5
  Life Creation and other businesses	3,558	3,034	17.3

  Connections
  Honda Motor Co.
  Ticker: NYSE HMC
  2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 03 3423 1111.
  URL: https://www.honda.com
  URL: https://global.honda
  Facebook: https://www.facebook.com/honda
  Twitter: @Honda
  Divisions, key executives and agencies
  

Hyundai Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,271	$1,905	19.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertisements and sales promotion expenses. Hyundai Motor Co. ranked No. 89 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Hyundai Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	1,920.2	2.4
  2014	1,950.4	2.3
  2015	1,843.9	2.3
  2016	1,920.5	2.4
  2017	2,189.7	2.6
  2018	2,100.8	2.4
  2019	2,194.2	2.4
  2020	1,905.2	2.2
  2021	2,270.5	2.2
  Converted to dollars. Ad costs: Stated worldwide "advertisements and sales promotion" expenses. 2020: 2,241 billion won. 2019: 2,551 billion won. 2018: 2,309 billion won. 2017: 2,460 billion won. 2016: 2,233 billion won. 2015: 2,072 billion won. 2014: 2,053 billion won. 2013: 2,087 billion won. 2012: 2,164 billion won. 2011: 2,205 billion won. 2010: 2,047 billion won. Ad spending as percent of sales: Worldwide "advertisements and sales promotion" spending as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	6.6	9.5	-30.1
  Asia and Pacific	370.9	311.6	19.0
  Europe	401.2	289.4	38.7
  Latin America	6.5	60.9	-89.3
  Canada	38.4	50.0	-23.2
  Subtotal media outside the U.S.	823.7	721.3	14.2
  U.S. media spending	376.7	372.2	1.2
  Worldwide measured media	$1,200.4	$1,093.5	9.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Hyundai Motor Co. (KRX: 005380)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$102,321	$88,398	15.8
  Earnings	4,953	1,636	202.8

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  South Korea	35,959	34,242	5.0
  North America	35,453	31,134	13.9
  Europe	18,713	13,980	33.8
  Asia	9,910	7,439	33.2
  Other	2,287	1,603	42.7

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Vehicle	81,904	68,491	19.6
  Finance	14,601	14,321	2.0
  Other	5,816	5,586	4.1

  Connections
  Hyundai Motor Co.
  Ticker: KRX 005380
  12 Heolleung-ro, Seocho-gu, Seoul, South Korea 06797/Phone: 82 2 3464 1114.
  URL: https://www.hyundai.com
  Facebook: https://www.facebook.com/hyundaiworldwide
  Twitter: @Hyundai_Global
  Divisions, key executives and agencies
  

IBM Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,413	$1,509	-6.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. IBM Corp. ranked No. 99 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on IBM Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,339.0	1.3
  2013	1,294.0	1.3
  2014	1,307.0	1.4
  2015	1,290.0	1.6
  2016	1,327.0	1.7
  2017	1,445.0	1.8
  2018	1,466.0	1.8
  2019	1,591.0	2.8
  2020	1,509.0	2.7
  2021	1,413.0	2.5
  Ad costs: Stated worldwide "advertising and promotional expense" (including media, agency and promotional expenses). 2020: Restated from $1.542 billion in 2022. 2019: Restated from $1.647 billion in 2022. Ad spending as percent of sales: Worldwide "advertising and promotional expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	139.2	155.3	-10.4
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	139.2	155.3	-10.4
  U.S. media spending	158.2	199.1	-20.5
  Worldwide measured media	$297.4	$354.4	-16.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  IBM Corp. (NYSE: IBM)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$57,350	$55,179	3.9
  Earnings	5,743	5,590	2.7

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Other	28,810	27,241	5.8
  U.S.	22,893	22,258	2.9
  Japan	5,648	5,680	-0.6

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Software	24,141	22,927	5.3
  Consulting	17,844	16,257	9.8
  Infrastructure	14,188	14,533	-2.4
  Financing	774	975	-20.6
  Other	404	488	-17.2

  Connections
  IBM Corp.
  Ticker: NYSE IBM
  1 New Orchard Road, Armonk, N.Y. 10504/Phone: (914) 499-1900.
  URL: https://www.ibm.com
  Facebook: https://www.facebook.com/ibm
  Twitter: @IBM
  Divisions, key executives and agencies
  

Inner Mongolia Yili Industrial Group Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,954	$1,594	22.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated advertising and promotion expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	753.2	8.5
  2015	1,175.4	12.1
  2016	1,149.9	12.6
  2017	1,214.7	12.1
  2018	1,659.0	13.8
  2019	1,599.2	12.2
  2020	1,594.4	11.4
  2021	1,954.4	11.4
  Ad costs: 2016 and after: Stated "advertising expense" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2015, 2014: Estimated worldwide advertising and promotion expenses derived from company's stated "A&P expense ratio" disclosures, converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 12.610 billion renminbi (stated). 2020: 10.999 billion renminbi (stated). 2019: 11.041 billion renminbi (stated). 2018: 10.955 billion renminbi (stated). 2017: 8.206 billion renminbi (stated). 2016: 7.634 billion renminbi (stated). 2015: 7.304 billion renminbi(estimated). 2014: 4.627 billion renminbi (estimated). Ad spending as percent of sales: 2016 and after: Stated "advertising expense" as percent of "total revenue." 2015, 2014: Estimated worldwide advertising and promotion expenses as percent of worldwide operating revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	359.6	327.2	9.9
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	359.6	327.2	9.9
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$359.6	$327.2	9.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Inner Mongolia Yili Industrial Group Co. (SHA: 600887)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$17,141	$14,045	22.0
  Earnings	1,349	1,026	31.5

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Liquid milk	13,160	11,035	19.3
  Milk powder and milk products	2,512	1,868	34.5
  Ice cream	1,110	893	24.3
  Other products	28	26	8.7

  Connections
  Inner Mongolia Yili Industrial Group Co.
  Ticker: SHA 600887
  No. 8 Jinshan Road, Jinshan Development Zone, Hohhot, China 010110/Phone: 86 400 816 9999.
  URL: http://www.yili.com
  Divisions, key executives and agencies
  

Inspire Brands

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,343	$1,193	12.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Inspire Brands ranked No. 43 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Inspire Brands to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	22.4	5.6
  2014	22.4	5.5
  2015	24.5	5.6
  2016	23.4	5.5
  2017	15.8	3.7
  Fiscal years ended Aug. 31. Ad costs: Stated advertising and promotion spending for company-owned drive-ins. Ad spending as percent of sales: Advertising and promotion spending for company-owned drive-ins as percent of company drive-in sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	588.9	445.2	32.3
  Worldwide measured media	$588.9	$445.2	32.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	NA	NA	NA
  Earnings	NA	NA	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Dunkin'	10,416	8,762	18.9
  Sonic Drive-In	5,835	5,680	2.7
  Arby's	4,462	4,215	5.9
  Buffalo Wind Wings	3,718	3,164	17.5
  Jimmy John's	2,301	1,925	19.5
  Baskin	686	620	10.7
  Rusty Taco	NA	NA

  Connections
  Inspire Brands
  3 Glenlake Parkway NE, Atlanta, Ga. 30328/Phone: (678) 514-4100.
  URL: https://www.inspirebrands.com
  Facebook: https://www.facebook.com/inspirebrandsinc
  Twitter: @InspireBrands
  Divisions, key executives and agencies
  

JD.com

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,069	$3,347	51.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	66.3	2.0
  2012	161.2	2.5
  2013	240.9	2.2
  2014	452.7	2.4
  2015	850.1	2.9
  2016	1,173.3	3.0
  2017	1,831.9	3.4
  2018	2,418.6	3.5
  2019	2,793.4	3.3
  2020	3,346.8	3.1
  2021	5,068.8	3.4
  Ad costs: Stated worldwide "advertising expenditures" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 32,704 million RMB 2020: 23,088 million RMB 2019: 19,286 million RMB 2018: 15,970 million RMB 2017: 12,376 million RMB 2016: 7,790 million RMB 2015: 5,282 million RMB 2014: 2,781 million RMB 2013: 1,491 million RMB 2012: 1,016 million RMB 2011: 428 million RMB Ad spending as percent of sales: Worldwide "advertising expenditures" as percent of "total net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	198.8	289.5	-31.3
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	198.8	289.5	-31.3
  U.S. media spending		NA	NA
  Worldwide measured media		NA	NA

  SALES AND EARNINGS ($ in millions from public documents)
  JD.com (Nasdaq: JD)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$147,487	$108,111	36.4
  Earnings	-552	7,162	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  JD Retail	134,268	100,597	33.5
  JD Logistics	16,226	10,636	52.6
  New Businesses	4,040	2,551	58.3
  Unalloated items	89	117	-23.6
  Intersegment	-7,136	-5,790	NA

  Connections
  JD.com
  Ticker: Nasdaq JD
  20th Floor, Building A, No. 18 Kechuang 11 Street, Yizhuang Economic and Technological Development Zone, Daxing District, Beijing, China 101111.
  URL: https://jd.com
  Facebook: https://www.facebook.com/jd.cominc
  Twitter: @JD_Corporate
  Divisions, key executives and agencies
  

Johnson & Johnson

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/2/2022	Year ended 1/3/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,700	$2,100	28.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Johnson & Johnson ranked No. 29 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Johnson & Johnson to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1999	1,430.0	5.2
  2000	1,370.0	4.7
  2001	1,430.0	4.4
  2002	1,500.0	4.1
  2003	1,700.0	4.1
  2004	1,900.0	4.0
  2005	2,100.0	4.2
  2006	1,900.0	3.6
  2007	2,700.0	4.4
  2008	2,900.0	4.5
  2009	2,400.0	3.9
  2010	2,500.0	4.1
  2011	2,600.0	4.0
  2012	2,300.0	3.4
  2013	2,500.0	3.5
  2014	2,600.0	3.5
  2015	2,500.0	3.6
  2016	2,400.0	3.3
  2017	2,500.0	3.3
  2018	2,600.0	3.2
  2019	2,200.0	2.7
  2020	2,100.0	2.5
  2021	2,700.0	2.9
  Ad costs: Stated worldwide "advertising expenses," consisting of "television, radio, print media and internet advertising." Stated ad spending does not include money Johnson & Johnson gives to retailers in the form of cooperative advertising allowances. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	6.6	3.8	74.8
  Asia and Pacific	112.4	83.7	34.4
  Europe	141.9	169.3	-16.1
  Latin America	3.1	4.7	-34.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	264.1	261.4	1.0
  U.S. media spending	749.5	647.4	15.8
  Worldwide measured media	$1,013.5	$908.8	11.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Johnson & Johnson (NYSE: JNJ)
  Worldwide	Year ended 1/2/2022	Year ended 1/3/2021	% chg
  Sales	$93,775	$82,584	13.6
  Earnings	20,878	14,714	41.9

  GEOGRAPHIC SALES (year ended 1/2/2022)
  Region ($ in millions)	Year ended 1/2/2022	Year ended 1/3/2021	% chg
  U.S.	47,156	43,133	9.3
  Europe	23,594	18,980	24.3
  Asia Pacific, Africa	17,275	15,136	14.1
  Western Hemisphere excluding U.S.	5,750	5,335	7.8

  DIVISION SALES (year ended 1/2/2022)
  Division or segment sales ($ in millions)	Year ended 1/2/2022	Year ended 1/3/2021	% chg
  Pharmaceutical	52,080	45,572	14.3
  Medical devices and diagnostics	27,060	22,959	17.9
  Consumer	14,635	14,053	4.1

  Connections
  Johnson & Johnson
  Ticker: NYSE JNJ
  1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.
  URL: https://www.jnj.com
  Facebook: https://www.facebook.com/jnj
  Twitter: @JNJNews
  Divisions, key executives and agencies
  

JPMorgan Chase & Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,036	$2,476	22.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. JPMorgan Chase & Co. ranked No. 17 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on JPMorgan Chase & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,577.0	2.7
  2013	2,500.0	2.6
  2014	2,600.0	2.7
  2015	2,708.0	2.9
  2016	2,897.0	3.0
  2017	2,900.0	2.9
  2018	3,044.0	2.8
  2019	3,351.0	2.9
  2020	2,476.0	2.1
  2021	3,036.0	2.5
  Ad costs: Stated worldwide "marketing" spending. 2019: Restated in 2021 from $3.579 billion. 2018: Restated in 2021 from $3.290 billion. Ad spending as percent of sales: Worldwide "marketing" spending as percent of "total net revenue" (total revenue after subtracting interest expense).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	194.2	209.2	-7.2
  Worldwide measured media	$194.2	$209.2	-7.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  JPMorgan Chase & Co. (NYSE: JPM)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$121,649	$119,951	1.4
  Earnings	48,334	29,131	65.9

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Latin American and the Caribbean	NA	2,740	NA
  Europe, Middle East and Africa	NA	16,566	NA
  North American (substantially U.S.)	NA	90,948	NA
  Asia and Pacific	NA	9,289	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Corporate and investment bank	51,749	49,284	5.0
  Consumer and community banking	50,073	51,268	-2.3
  Asset and wealth management	16,957	14,240	19.1
  Commericial banking	10,008	9,313	7.5
  Corporate	-3,483	-1,176	NA
  Reconciling Items	-3,655	-2,978	NA

  Connections
  JPMorgan Chase & Co.
  Ticker: NYSE JPM
  383 Madison Ave., New York, N.Y. 10017/Phone: (212) 270-6000.
  URL: https://www.jpmorganchase.com
  Facebook: https://www.facebook.com/jpmorganchase
  Twitter: @jpmorgan
  Divisions, key executives and agencies
  

Kering

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,276	$1,555	46.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	138.5	114.2	21.3
  Europe	29.0	23.2	24.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	167.5	137.4	21.9
  U.S. media spending	74.7	76.0	-1.7
  Worldwide measured media	$242.2	$213.4	13.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Kering (EPA: KER)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$20,881	$14,952	39.7
  Earnings	3,978	2,251	76.7

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Asia Pacific (excluding Japan)	7,923	5,679	39.5
  North America	5,544	3,130	77.1
  Western Europe	4,787	4,174	14.7
  Rest of world	1,373	906	51.5
  Japan	1,254	1,063	18.0

  Connections
  Kering
  Ticker: EPA KER
  40, rue de Sevres, Paris, France 75007/Phone: 33 1 45 64 61 00.
  URL: https://www.kering.com
  Facebook: https://www.facebook.com/keringgroup
  Twitter: @KeringGroup
  Divisions, key executives and agencies
  

Kia Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,111	$1,950	8.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	843.0	2.7
  2011	1,096.7	2.8
  2012	1,141.7	2.7
  2013	1,129.7	2.6
  2014	1,034.4	2.3
  2015	1,096.9	2.5
  2016	1,146.7	2.5
  2017	1,153.3	2.4
  2018	1,113.2	2.3
  2019	1,091.7	2.2
  2020	1,105.6	2.2
  2021	1,249.5	2.1
  Ad costs: Stated worldwide "advertising" expenses converted to dollars. 2020: 1,301 billion won. 2019: 1,269 billion won. 2018: 1,223 billion won. 2017: 1,296 billion won. 2016: 1,333 billion won. 2015: 1,232 billion won. 2014: 1,089 billion won. 2013: 1,228 billion won. 2012: 1,283 billion won. 2011: 1,205 billion won. 2010: 970 billion won. Ad spending as percent of sales: Worldwide "advertising" spending as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	4.9	5.4	-9.2
  Asia and Pacific	143.7	127.4	12.8
  Europe	266.6	281.0	-5.2
  Latin America	2.2	2.7	-15.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	417.4	416.6	0.2
  U.S. media spending	286.6	253.1	13.2
  Worldwide measured media	$704.0	$669.7	5.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Kia Corp. (KRX: 000270)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$60,780	$50,293	20.9
  Earnings	4,141	1,264	227.5

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Americas	20,707	17,289	19.8
  South Korea	18,363	16,142	13.8
  Europe	17,232	13,476	27.9
  Other region	4,478	3,386	32.3

  Connections
  Kia Corp.
  Ticker: KRX 000270
  12 Heolleung-ro, Seocho-gu, Seoul, South Korea 137-938/Phone: 82 2 3464 1114.
  URL: https://www.kia.com
  Facebook: https://www.facebook.com/kiaworldwideofficial
  Twitter: @Kia
  Divisions, key executives and agencies
  

Kirin Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,487	$1,408	5.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	1,436.5	8.4
  2017	1,411.2	8.5
  2018	1,410.3	8.1
  2019	1,460.4	8.2
  2020	1,408.2	8.1
  2021	1,487.2	9.0
  Ad costs: Stated worldwide "sales promotion and advertising" expenses. 2021: 163.074 billion yen. 2020: 150.287 billion yen. 2019: 159.262 billion yen. 2018: 155.657 billion yen. 2017: 158.210 billion yen. 2016: 155.801 billion yen. Ad spending as percent of sales: Worldwide "sales promotion and advertising" expenses as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,228.4	1,150.0	6.8
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,228.4	1,150.0	6.8
  U.S. media spending	0.6	0.3	86.3
  Worldwide measured media	$1,228.9	$1,150.3	6.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Kirin Holdings (TYO: 2503)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$16,613	$17,330	-4.1
  Earnings	624	936	-33.3

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Japan	10,647	11,059	-3.7
  Americas	2,902	2,336	24.2
  Oceania	1,596	2,412	-33.8
  Other	1,467	1,523	-3.7

  Connections
  Kirin Holdings
  Ticker: TYO 2503
  Nakano Central Park South, 10-2, Nakano 4-chome, Nakano-ku, Tokyo, Japan 164-0001/Phone: 81 3 6837 7000.
  URL: https://www.kirinholdings.com/en
  Twitter: @Kirin_Company
  Divisions, key executives and agencies
  

L'Oreal

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$12,533	$9,870	27.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. L'Oreal ranked No. 11 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on L'Oreal to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	8,795.3	29.9
  2014	8,718.4	29.1
  2015	8,174.9	29.1
  2016	8,042.4	29.2
  2017	8,643.3	29.4
  2018	9,623.0	30.2
  2019	10,312.0	30.8
  2020	9,870.4	30.9
  2021	12,533.0	32.8
  Converted to dollars. Ad costs: Stated worldwide "advertising and promotion" expenses. Company said advertising and promotion expenses "consist mainly of expenses relating to the advertisement and promotion of products to customers and consumers." 2020: 8.648 billion euros. 2019:9.208 billion euros. 2018: 8.145 billion euros. 2017: 7.651 billion euros. 2016: 7.264 billion euros (restated). 2015: 7.360 billion euros. 2014: 6.559 billion euros. 2013: 6.622 billion euros (restated). 2012: 6.532 billion euros (restated). 2011: 6.292 billion euros. 2011: 6.292 billion euros. 2010: 6.029 billion euros. 2009: 5.389 billion euros. 2008: 5.269 billion euros. 2007: 5.125 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	15.5	8.0	92.4
  Asia and Pacific	276.7	264.3	4.7
  Europe	2,489.8	2,162.8	15.1
  Latin America	134.2	88.2	52.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,916.2	2,523.3	15.6
  U.S. media spending	532.0	630.6	-15.6
  Worldwide measured media	$3,448.2	$3,153.9	9.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  L'Oreal (ETR: LOR)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$38,208	$31,949	19.6
  Earnings	5,446	4,072	33.7

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of world	16,504	13,570	21.6
  Europe	12,052	10,500	14.8
  North America	9,651	7,879	22.5

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  L'Oreal luxe	14,610	11,619	25.7
  Consumer products	14,477	13,358	8.4
  Active cosmetics	4,644	3,437	35.1
  Professional products	4,478	3,535	26.7

  Connections
  L'Oreal
  Ticker: ETR LOR
  41, Rue Martre, Clichy, France 92117/Phone: 33 1 47 56 70 00.
  URL: https://www.loreal.com
  Facebook: https://www.facebook.com/lorealgroupe
  Twitter: @LOrealGroupe
  Divisions, key executives and agencies
  

LG Electronics

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,728	$1,297	33.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	1,108.2	2.1
  2014	1,095.5	2.0
  2015	969.1	1.9
  2016	1,137.1	2.4
  2017	1,113.4	2.0
  2018	1,250.7	2.2
  2019	1,039.2	1.9
  2020	884.0	1.6
  2021	1,282.3	1.9
  Ad costs: Stated worldwide advertising expense converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2021: 1,473,861 million won. 2020: 1,039,956 million won (restated in 2022 from 1,197,722). 2019: 1,208,385 million won. 2018: 1,374,365 million won. 2017:1,251,010 million won. 2016: 1,322,215 million won. 2015: 1,088,882 million won. 2014: 1,153,182 million won. 2013: 1,204,590 million won. Ad spending as percent of sales: Stated worldwide advertising expense as percent of net sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	2.3	0.1	2411.8
  Asia and Pacific	402.4	387.5	3.8
  Europe	115.4	27.5	319.4
  Latin America	2.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	522.0	415.1	25.7
  U.S. media spending	56.1	73.5	-23.7
  Worldwide measured media	$578.0	$488.6	18.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  LG Electronics (KRX: 066570)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$66,567	$53,773	23.8
  Earnings	1,231	1,754	-29.8

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of world	51,153	43,008	18.9
  North America	15,413	10,764	43.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Mobile communications	NA	NA
  Home appliance and air solution	NA	NA
  BtoB	NA	NA
  Home entertainment	NA	NA
  Vehicle components	NA	NA
  Other segments	NA	NA

  Connections
  LG Electronics
  Ticker: KRX 066570
  LG Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, South Korea 07336/Phone: 82 2 3777 1114.
  URL: https://www.lg.com
  URL: https://www.lg.com/global
  Facebook: https://www.facebook.com/lgusa
  Twitter: @LGUS
  Divisions, key executives and agencies
  

LVMH Moet Hennessy Louis Vuitton

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$8,628	$5,843	47.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. LVMH Moet Hennessy Louis Vuitton ranked No. 19 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on LVMH Moet Hennessy Louis Vuittonto see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	4,181.0	11.6
  2013	4,396.5	11.4
  2014	4,631.1	11.4
  2015	4,462.0	11.3
  2016	4,696.3	11.3
  2017	5,457.9	11.3
  2018	6,519.5	11.8
  2019	7,016.3	11.7
  2020	5,557.3	10.9
  2021	8,627.9	11.4
  Converted to dollars. Ad costs: Stated worldwide "advertising and promotion expenses." In its reference document for calendar 2021, LVMH said: "Advertising and promotion expenses include the costs of producing advertising media, purchasing media space, manufacturing samples, publishing catalogs and, in general, the cost of all activities designed to promote the Group's brands and products." 2021: 7.291 billion euros. 2020: 4.869 billion euros. 2019: 6.265 billion euros. 2018: 5.518 billion euros. 2017: 4.831 billion euros. 2016: 4.242 billion euros. 2015: 4.017 billion euros. 2014:3.484 billion euros. 2013: 3.310 billion euros (restated). 2012: 3.251 billion euros (restated). 2011: 2.711 billion euros. 2010: 2.267 billion euros. 2009: 1.809 billion euros. 2008: 2.031 billion euros. 2007: 1.953 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "total revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	691.5	453.2	52.6
  Europe	522.8	318.9	63.9
  Latin America	4.6	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,218.9	772.1	57.9
  U.S. media spending	296.3	238.3	24.3
  Worldwide measured media	$1,515.2	$1,010.4	50.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  LVMH Moet Hennessy Louis Vuitton (EPA: MC)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$75,989	$50,963	49.1
  Earnings	14,243	5,367	165.4

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Asia (excluding Japan)	26,466	17,538	50.9
  U.S.	19,633	12,152	61.6
  Europe (excluding France)	11,668	8,374	39.3
  Other countries	8,170	5,483	49.0
  Japan	5,188	3,611	43.7
  France	4,865	3,804	27.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Fashion and leather goods	36,561	24,205	51.0
  Selective retailing	13,909	11,591	20.0
  Watches and jewelry	10,608	3,830	176.9
  Perfums and cosmetics	7,820	5,990	30.5
  Wine and spirits	7,069	5,427	30.3
  Other and holding companies	22	-80	NA

  Connections
  LVMH Moet Hennessy Louis Vuitton
  Ticker: EPA MC
  22, avenue Montaigne, Paris, France 75008/Phone: 33 1 44 13 22 22.
  URL: https://www.lvmh.com
  Facebook: https://www.facebook.com/lvmh
  Twitter: @LVMH
  Divisions, key executives and agencies
  

Macy's

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/29/2022	Year ended 1/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,267	$907	39.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Macy's ranked No. 39 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Macy's to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,554.0	5.6
  2013	1,623.0	5.8
  2014	1,602.0	5.7
  2015	1,587.0	5.9
  2016	1,547.0	6.0
  2017	1,397.0	5.6
  2018	1,358.0	5.4
  2019	1,330.0	5.4
  2020	907.0	5.2
  2021	1,267.0	5.2
  Fiscal years. 2021: Year ended Jan. 29, 2022. Ad costs: Stated "gross advertising and promotional costs," including cooperative advertising allowances. 2012: Restated in 2014 from $1.603 billion. 2011: Restated in 2014 from $1.507 billion. Ad spending as percent of sales: Stated worldwide "gross advertising and promotional costs" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	4.4	3.6	23.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	4.4	3.6	23.6
  U.S. media spending	243.2	224.2	8.5
  Worldwide measured media	$247.6	$227.7	8.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Macy's (NYSE: M)
  Worldwide	Year ended 1/29/2022	Year ended 1/30/2021	% chg
  Sales	$24,460	$17,346	41.0
  Earnings	1,430	-3,944	NA

  DIVISION SALES (year ended 1/29/2022)
  Division or segment sales ($ in millions)	Year ended 1/29/2022	Year ended 1/30/2021	% chg
  Women's Accessories, Intimate Apparel, Shoes, Cosmetics andFragrances	10,119	7,206	40.4
  Men's and Kids	5,252	3,486	50.7
  Home/Other (a)	4,656	3,745	24.3
  Women's Apparel	4,433	2,909	52.4

  Connections
  Macy's
  Ticker: NYSE M
  151 W. 34th St., New York, N.Y. 10001/Phone: (212) 494-3000.
  URL: https://www.macysinc.com
  Facebook: https://www.facebook.com/macys
  Twitter: @Macys
  Divisions, key executives and agencies
  

Mars Inc.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,123	$2,872	8.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Mars Inc. ranked No. 55 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Mars Inc. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	3.8	1.2	223.6
  Asia and Pacific	346.5	248.7	39.3
  Europe	604.1	474.7	27.3
  Latin America	4.8	0.2	2410.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	959.2	724.7	32.4
  U.S. media spending	299.3	458.3	-34.7
  Worldwide measured media	$1,258.5	$1,183.1	6.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$45,000	$40,000	12.5

  Connections
  Mars Inc.
  6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.
  URL: https://www.mars.com
  Facebook: https://www.facebook.com/mars
  Twitter: @MarsGlobal
  Divisions, key executives and agencies
  

Maxingvest (Beiersdorf)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,999	$1,774	12.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Beiersdorf's worldwide advertising and trade marketing expenses. Maxingvest owns 51% of Beiersdorf.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,975.3	23.6
  2015	1,698.4	22.9
  2016	1,656.2	22.2
  2017	1,719.5	21.6
  2018	1,810.1	21.2
  2019	1,834.4	21.4
  2020	1,773.7	22.1
  2021	1,998.7	22.1
  Ad costs: Beiersdorf's worldwide "advertising and trade marketing" expenses converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2021: 1.689 billion euros. 2020: 1.554 billion euros. 2019: 1.638 billion euros. 2018: 1.532 billion euros. 2017: 1.522 billion euros. 2016: 1.496 billion euros. 2015: 1.529 billion euros. 2014: 1.486 billion euros. Ad spending as percent of sales: Beiersdorf's worldwide "advertising and trade marketing" expenses as Beiersdorf's percent of worldwide "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	45.9	38.5	19.1
  Asia and Pacific	84.8	100.5	-15.6
  Europe	1,222.8	1,087.4	12.4
  Latin America	27.2	25.5	6.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,380.7	1,252.0	10.3
  U.S. media spending	39.0	44.6	-12.6
  Worldwide measured media	$1,419.7	$1,296.6	9.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Maxingvest (Beiersdorf) (ETR: BEI)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$9,025	$8,018	12.6
  Earnings	775	659	17.7

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe	3,444	3,141	9.6
  Africa/Asia/Australia	2,269	2,049	10.7
  Latin America	776	648	19.7
  North America	764	668	14.5

  Connections
  Maxingvest (Beiersdorf)
  Ticker: ETR BEI
  Alter Wandrahm 17/18, Hamburg, Germany 20457/Phone: 49 40 52 86 86 96.
  URL: http://www.maxingvest.de/index.php?id=1&language=2
  Divisions, key executives and agencies
  

McDonald's Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,498	$3,733	20.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. McDonald's Corp. ranked No. 26 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on McDonald's Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	687.0	4.2
  2011	768.6	4.2
  2012	787.5	4.2
  2013	808.4	4.3
  2014	808.2	4.4
  2015	718.7	4.4
  2016	645.8	4.2
  2017	532.9	4.2
  2018	388.8	3.9
  2019	365.8	3.9
  2020	325.5	4.0
  2021	377.6	3.9
  Ad costs: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores. This spending excludes ad spending by franchisees. Ad spending as percent of sales: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores, as percentage of "company-operated sales," also known as "sales by company-operated restaurants."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	24.1	12.0	100.8
  Asia and Pacific	373.2	354.3	5.3
  Europe	1,215.2	951.5	27.7
  Latin America	94.4	58.6	61.1
  Canada	60.1	47.7	26.1
  Subtotal media outside the U.S.	1,767.0	1,424.1	24.1
  U.S. media spending	409.4	468.6	-12.6
  Worldwide measured media	$2,176.4	$1,892.7	15.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  McDonald's Corp. (NYSE: MCD)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$23,223	$19,208	20.9
  Earnings	7,545	4,731	59.5

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  International Operated Markets	12,094	9,462	27.8
  U.S.	8,711	7,656	13.8
  International Developmental Licensed Markets & Corporate	2,068	1,747	18.4
  Other	350	343	2.0

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Revenue from franchised restaurants	13,085	10,726	22.0
  Sales by company-operated restaurants	9,788	8,139	20.3
  Other	NA	NA

  Connections
  McDonald's Corp.
  Ticker: NYSE MCD
  110 N. Carpenter St., Chicago, Ill. 60607/Phone: (630) 623-3000.
  URL: https://corporate.mcdonalds.com/corpmcd/home.html
  Facebook: https://www.facebook.com/mcdonalds
  Twitter: @McDonalds
  Divisions, key executives and agencies
  

Mercedes-Benz Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,711	$2,341	15.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2020	10,233.4	7.4
  2021	10,879.8	6.9
  Ad costs: Stated worldwide "selling expenses" converted to dollars at average exchange rates by Ad Age Datacenter. 2021: 9.194 billion euros. 2020: 8.966 billion euros. Ad spending as percent of sales: "Selling expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	2.1	2.3	-8.2
  Asia and Pacific	9.3	10.6	-12.9
  Europe	445.5	473.1	-5.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	456.8	486.0	-6.0
  U.S. media spending	151.0	122.5	23.3
  Worldwide measured media	$607.8	$608.5	-0.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Mercedes-Benz Group (ETR: MBG)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$158,444	$138,993	14.0
  Earnings	27,686	4,576	505.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe	65,910	61,843	6.6
  Asia	47,484	38,801	22.4
  North America	39,175	33,420	17.2
  Other markets	5,875	4,928	19.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Mercedes-Benz Cars and Vans	126,165	108,936	15.8
  Other	19,795	19,473	1.7
  Mercedes-Benz Mobility	13,551	12,457	8.8
  Other	-1,067	-1,873	NA

  Connections
  Mercedes-Benz Group
  Ticker: ETR MBG
  Mercedesstrasse 120, Stuttgart, Germany 70372/Phone: 49 711 17 0.
  URL: https://group.mercedes-benz.com/en
  Facebook: https://www.facebook.com/MercedesBenz
  Twitter: @MercedesBenz
  Divisions, key executives and agencies
  

Merck & Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,000	$1,800	11.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Merck & Co. ranked No. 37 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Merck & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,800.0	5.9
  2013	2,500.0	5.7
  2014	2,300.0	5.4
  2015	2,100.0	5.3
  2016	2,100.0	5.3
  2017	2,200.0	5.5
  2018	2,100.0	5.0
  2019	1,900.0	4.9
  2020	1,800.0	4.3
  2021	2,000.0	4.1
  Ad costs: Stated worldwide "advertising and promotion" costs. 2020: Restated in 2022 from $2.0 billion. 2019: Restated in 2022 from $2.1 billion. Ad spending as percent of sales: Worldwide "advertising and promotion" costs as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	9.9	5.8	71.1
  Asia and Pacific	133.8	128.2	4.4
  Europe	0.0	3.2	-100.0
  Latin America	2.0	2.7	-24.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	145.7	139.8	4.2
  U.S. media spending	220.9	181.5	21.7
  Worldwide measured media	$366.7	$321.3	14.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Merck & Co. (NYSE: MRK)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$48,704	$41,518	17.3
  Earnings	12,345	4,519	173.2

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	22,425	19,588	14.5
  Europe, Middle East and Africa	13,341	11,547	15.5
  China	4,378	2,751	59.1
  Japan	2,726	2,602	4.8
  Asia Pacific	2,407	2,113	13.9
  Latin America	2,206	1,890	16.7
  Other	1,221	1,027	18.9

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Pharmaceutical	42,754	36,610	16.8
  Animal health	5,568	4,703	18.4
  Other revenue	382	205	86.3

  Connections
  Merck & Co.
  Ticker: NYSE MRK
  126 E. Lincoln Ave., P.O. Box 2000, Rahway, N.J. 07065/Phone: (908) 740-4000.
  URL: https://www.merck.com
  Facebook: https://www.facebook.com/merckinvents
  Twitter: @Merck
  Divisions, key executives and agencies
  

Meta Platforms (Facebook)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,990	$2,260	32.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Meta Platforms (Facebook) ranked No. 44 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Meta Platforms (Facebook) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	5.0	0.6
  2010	8.0	0.4
  2011	28.0	0.8
  2012	67.0	1.3
  2013	117.0	1.5
  2014	135.0	1.1
  2015	281.0	1.6
  2016	310.0	1.1
  2017	324.0	0.8
  2018	1,100.0	2.0
  2019	1,570.0	2.2
  2020	2,260.0	2.6
  2021	2,990.0	2.5
  Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	34.4	0.4	7873.1
  Europe	198.7	84.4	135.5
  Latin America	22.3	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	255.4	84.8	201.2
  U.S. media spending	434.8	423.5	2.7
  Worldwide measured media	$690.3	$508.3	35.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Meta Platforms (Facebook) (Nasdaq: MVRS)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$117,929	$85,965	37.2
  Earnings	39,370	29,146	35.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  US & Canada	51,541	38,433	34.1
  Europe	29,057	20,349	42.8
  Asia-Pacific	26,739	19,848	34.7
  Rest of World	10,592	7,335	44.4

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Advertising	114,934	84,169	36.6
  Reality Labs	2,274	1,139	99.6
  Other revenue	721	657	9.7

  Connections
  Meta Platforms (Facebook)
  Ticker: Nasdaq MVRS
  1 Hacker Way, Menlo Park, Calif. 94025/Phone: (650) 543-4800.
  URL: https://www.meta.com
  Facebook: https://www.facebook.com/meta
  Twitter: @Meta
  Divisions, key executives and agencies
  

Microsoft Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,500	$1,500	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Microsoft Corp. ranked No. 79 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Microsoft Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2003	1,060.0	3.3
  2004	904.0	2.5
  2005	995.0	2.5
  2006	1,230.0	2.8
  2007	1,330.0	2.6
  2008	1,200.0	2.0
  2009	1,400.0	2.4
  2010	1,600.0	2.6
  2011	1,900.0	2.7
  2012	1,600.0	2.2
  2013	2,600.0	3.3
  2014	2,300.0	2.6
  2015	1,900.0	2.0
  2016	1,600.0	1.8
  2017	1,500.0	1.6
  2018	1,600.0	1.4
  2019	1,600.0	1.3
  2020	1,600.0	1.1
  2021	1,500.0	0.9
  2022	1,500.0	0.8
  Fiscal years ended June 30. 2022: Year ended June 30, 2022. Ad costs: Stated worldwide "advertising expense." Advertising expense is a subset of stated worldwide "sales and marketing expenses." Ad spending as percent of sales: Worldwide "advertising expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	5.8	0.7	712.9
  Europe	119.1	75.6	57.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	124.8	76.3	63.7
  U.S. media spending	316.0	307.0	2.9
  Worldwide measured media	$440.9	$383.3	15.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Microsoft Corp. (Nasdaq: MSFT)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$198,270	$168,088	18.0
  Earnings	69,447	60,651	14.5

  GEOGRAPHIC SALES (year ended 6/30/2022)
  Region ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  U.S.	100,218	83,953	19.4
  Other countries	98,052	84,135	16.5

  DIVISION SALES (year ended 6/30/2022)
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Intelligent Cloud	75,251	60,080	25.3
  Productivity and Business Processes	63,364	53,915	17.5
  More Personal Computing	59,655	54,093	10.3

  Connections
  Microsoft Corp.
  Ticker: Nasdaq MSFT
  1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.
  URL: https://www.microsoft.com
  Facebook: https://www.facebook.com/microsoft
  Twitter: @Microsoft
  Divisions, key executives and agencies
  

Mondelez International

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,564	$1,376	13.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	1,860.0	5.2
  2012	1,815.0	5.2
  2013	1,721.0	4.9
  2014	1,552.0	4.5
  2015	1,542.0	5.2
  2016	1,396.0	5.4
  2017	1,248.0	4.8
  2018	1,173.0	4.5
  2019	1,208.0	4.7
  2020	1,376.0	5.2
  2021	1,564.0	5.4
  Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Worldwide "advertising expense" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	28.6	15.4	85.9
  Asia and Pacific	283.1	296.4	-4.5
  Europe	904.3	863.2	4.8
  Latin America	41.5	45.0	-7.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,257.5	1,220.0	3.1
  U.S. media spending	150.6	134.3	12.1
  Worldwide measured media	$1,408.1	$1,354.3	4.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Mondelez International (Nasdaq: MDLZ)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$28,720	$26,581	8.0
  Earnings	4,300	3,555	21.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe	11,156	10,207	9.3
  North America	8,302	8,157	1.8
  AMEA	6,465	5,740	12.6
  Latin America	2,797	2,477	12.9

  Connections
  Mondelez International
  Ticker: Nasdaq MDLZ
  905 W. Fulton Market, Chicago, Ill. 60607/Phone: (847) 943-4000.
  URL: https://www.mondelezinternational.com
  Facebook: https://www.facebook.com/mondelezinternational
  Twitter: @MDLZ
  Divisions, key executives and agencies
  

Nestle

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$8,038	$7,792	3.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nestle ranked No. 16 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nestle to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	24.5	22.4	9.0
  Asia and Pacific	860.5	811.7	6.0
  Europe	1,318.8	1,480.1	-10.9
  Latin America	97.4	104.8	-7.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,301.1	2,419.1	-4.9
  U.S. media spending	540.4	700.3	-22.8
  Worldwide measured media	$2,841.5	$3,119.3	-8.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Nestle (SWX: NESN)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$95,292	$89,910	6.0
  Earnings	18,497	13,189	40.3

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Americas	42,786	40,218	6.4
  Europe, Middle East, North Africa	28,206	26,161	7.8
  Asia Pacific	24,299	23,531	3.3

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Powdered and liquid beverages	26,233	23,725	10.6
  Petcare	17,021	14,925	14.0
  Nutrition and health science	14,396	12,963	11.1
  Prepared dishes and cooking aids	13,290	12,284	8.2
  Milk products and ice cream	11,708	11,733	-0.2
  Confectionery	8,222	7,435	10.6
  Water	4,421	6,845	-35.4

  Connections
  Nestle
  Ticker: SWX NESN
  Avenue Nestle 55, Vevey, Switzerland 1800/Phone: 41 21 924 1111.
  URL: https://www.nestle.com
  Facebook: https://www.facebook.com/nestle
  Twitter: @Nestle
  Divisions, key executives and agencies
  

Nike

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 5/31/2022	Year ended 5/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,850	$3,114	23.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nike ranked No. 48 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nike to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	1,912.4	11.7
  2008	2,308.3	12.4
  2009	2,351.3	12.3
  2010	2,356.4	12.4
  2011	2,344.0	11.7
  2012	2,607.0	11.2
  2013	2,745.0	10.8
  2014	3,031.0	10.9
  2015	3,213.0	10.5
  2016	3,278.0	10.1
  2017	3,341.0	9.7
  2018	3,577.0	9.8
  2019	3,753.0	9.6
  2020	3,592.0	9.6
  2021	3,114.0	7.0
  2022	3,850.0	8.2
  Fiscal years ended May 31. 2022: Year ended May 2022. Ad costs: Stated worldwide "advertising and promotion expenses" (also called "demand creation expense"). 2012: Restated from $2.711 billion. 2011: Restated from $2.448 billion. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	2.8	1.0	182.0
  Asia and Pacific	1.5	0.2	588.3
  Europe	44.9	21.3	110.7
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	49.2	22.5	118.5
  U.S. media spending	70.8	21.7	225.7
  Worldwide measured media	$120.0	$44.3	171.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Nike (NYSE: NKE)
  Worldwide	Year ended 5/31/2022	Year ended 5/31/2021	% chg
  Sales	$46,710	$44,538	4.9
  Earnings	6,046	5,727	5.6

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 5/31/2022	Year ended 5/31/2021	% chg
  North America	18,353	17,179	6.8
  Europe, Middle East, Africa	12,479	11,456	8.9
  Greater China	7,547	8,290	-9.0
  Asia Pacific and Latin America	5,955	5,343	11.5
  Converse	2,346	2,205	6.4
  Global brand divisions	102	25	308.0
  Corporate	-72	40	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 5/31/2022	Year ended 5/31/2021	% chg
  Footwear	29,143	28,021	4.0
  Apparel	13,567	12,865	5.5
  Converse	2,346	2,205	6.4
  Equipment	1,624	1,382	17.5
  Global brand	102	25	308.0
  Other	-72	40	NA

  Connections
  Nike
  Ticker: NYSE NKE
  1 Bowerman Drive, Beaverton, Ore. 97005/Phone: (503) 671-6453.
  URL: https://www.nike.com
  Facebook: https://www.facebook.com/nike
  Twitter: @Nike
  Divisions, key executives and agencies
  

Nissan Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,206	$2,193	0.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nissan Motor Co. ranked No. 69 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nissan Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	2,888.1	2.8
  2014	3,081.6	3.0
  2015	2,850.6	2.8
  2016	2,899.0	2.7
  2017	2,748.1	2.5
  2018	2,728.3	2.6
  2019	2,583.4	2.8
  2020	2,192.8	3.0
  2021	2,205.7	2.9
  Fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2021: Year ended March 2022 (fiscal 2021). 2020: Year ended March 2021 (fiscal 2020). 2019: Year ended March 2020. 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016). 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Ad costs: Stated worldwide "advertising expenses." 2021: 247.552 billion yen. 2020: 232.534 billion yen. 2019: 280.801 billion yen. 2018: 302.472 billion yen. 2017: 304.328 billion yen. 2016: 313.406 billion yen. 2015: 342.213 billion yen. 2014: 336.792 billion yen. 2013: 289.098 billion yen. 2012: 214.076 billion yen (restated from 229.067 billion yen or $2.772 billion). 2011: 203.650 billion yen. 2010: 187.490 billion yen. 2009: 158.451 billion yen. 2008: 223.542 billion yen. 2007: 275.857 billion yen. 2006: 274.833 billion yen. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	3.8	3.2	18.8
  Asia and Pacific	271.4	288.5	-5.9
  Europe	312.6	302.7	3.3
  Latin America	24.8	29.3	-15.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	612.6	623.8	-1.8
  U.S. media spending	443.5	425.8	4.2
  Worldwide measured media	$1,056.1	$1,049.6	0.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Nissan Motor Co. (TYO: 7201)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$75,063	$74,144	1.2
  Earnings	1,920	-4,231	NA

  GEOGRAPHIC SALES (year ended 3/31/2022)
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  North America	34,727	34,028	2.1
  Japan	13,620	14,820	-8.1
  Europe	9,434	9,706	-2.8
  Other overseas countries	8,706	6,614	31.6
  Asia (excluding Japan)	8,576	8,975	-4.4

  DIVISION SALES (year ended 3/31/2022)
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Automobile	66,120	64,908	1.9
  Sales financing	8,943	9,237	-3.2

  Connections
  Nissan Motor Co.
  Ticker: TYO 7201
  1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81 45 523 5523.
  URL: https://www.nissan-global.com
  Facebook: https://www.facebook.com/nissan
  Twitter: @Nissan
  Divisions, key executives and agencies
  

Paramount Global

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,140	$1,310	63.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Paramount Global ranked No. 30 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Paramount Global to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	1,580.0	6.0
  2018	1,390.0	5.3
  2019	1,670.0	6.2
  2020	1,310.0	5.2
  2021	2,140.0	7.5
  CBS Corp. acquired Viacom on Dec. 4, 2019. Immediately after the deal closed, CBS Corp. changed its name to ViacomCBS. ViacomCBS changed its name to Paramount Global on Feb. 16, 2022. Figures here are calendar year figures for the combined company including (prior to the merger) the operates of the old CBS Corp. and old Viacom. Ad costs: Stated worldwide "advertising expenses." 2018: Restated in 2021 from $1.410 billion. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of total "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	4.5	0.1	3228.2
  Asia and Pacific	7.7	2.0	281.2
  Europe	12.4	7.8	59.8
  Latin America	4.5	0.5	727.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	29.2	10.5	178.6
  U.S. media spending	422.0	287.4	46.9
  Worldwide measured media	$451.2	$297.9	51.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Paramount Global (Nasdaq: PARA)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$28,586	$25,285	13.1
  Earnings	4,381	2,305	90.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	23,320	20,690	12.7
  International	5,266	4,595	14.6

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Cable networks	14,200	12,589	12.8
  TV entertainment	12,931	10,700	20.9
  Filmed entertainment	3,070	2,562	19.8
  Eliminations	-1,615	-566	NA

  Connections
  Paramount Global
  Ticker: Nasdaq PARA
  1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.
  URL: https://www.paramount.com
  Facebook: https://www.facebook.com/paramountcompany
  Twitter: @paramountco
  Divisions, key executives and agencies
  

PepsiCo

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/25/2021	Year ended 12/26/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,500	$3,000	16.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. PepsiCo ranked No. 24 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on PepsiCo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	1,900.0	3.3
  2012	2,200.0	3.4
  2013	2,400.0	3.6
  2014	2,300.0	3.4
  2015	2,400.0	3.8
  2016	2,500.0	4.0
  2017	2,400.0	3.8
  2018	2,600.0	4.0
  2019	3,000.0	4.5
  2020	3,000.0	4.3
  2021	3,500.0	4.4
  Ad costs: Stated worldwide "advertising expenses." These stated worldwide ad expenses include media, talent, production and promotional materials. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	12.3	8.7	40.9
  Asia and Pacific	187.6	170.5	10.0
  Europe	630.9	606.0	4.1
  Latin America	24.1	15.7	53.5
  Canada	35.1	31.5	11.6
  Subtotal media outside the U.S.	889.9	832.4	6.9
  U.S. media spending	568.7	658.8	-13.7
  Worldwide measured media	$1,458.5	$1,491.2	-2.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  PepsiCo (Nasdaq: PEP)
  Worldwide	Year ended 12/25/2021	Year ended 12/26/2020	% chg
  Sales	$79,474	$70,372	12.9
  Earnings	7,618	7,120	7.0

  GEOGRAPHIC SALES (year ended 12/25/2021)
  Region ($ in millions)	Year ended 12/25/2021	Year ended 12/26/2020	% chg
  U.S.	44,545	40,800	9.2
  All other countries	16,729	14,754	13.4
  Mexico	4,580	3,924	16.7
  Russia	3,426	3,009	13.9
  Canada	3,405	2,989	13.9
  China	2,679	1,732	54.7
  U.K.	2,102	1,882	11.7
  South Africa	2,008	1,282	56.6

  DIVISION SALES (year ended 12/25/2021)
  Division or segment sales ($ in millions)	Year ended 12/25/2021	Year ended 12/26/2020	% chg
  PB North American	25,276	22,559	12.0
  Frito-Lay North America	19,608	18,189	7.8
  Europe	13,038	11,922	9.4
  Latin America	8,108	6,942	16.8
  Asia, Middle East and North Africa	6,078	4,573	32.9
  APAC	4,615	3,445	34.0
  Quaker Foods North America (QFNA)	2,751	2,742	0.3

  Connections
  PepsiCo
  Ticker: Nasdaq PEP
  700 Anderson Hill Road, Purchase, N.Y. 10577/Phone: (914) 253-2000.
  URL: https://www.pepsico.com
  Facebook: https://www.facebook.com/pepsico
  Twitter: @PepsiCo
  Divisions, key executives and agencies
  

Pernod Ricard

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,915	$1,662	15.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and promotion.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,106.0	19.1
  2013	2,126.7	19.2
  2014	2,039.5	18.9
  2015	1,955.5	19.0
  2016	1,827.5	19.0
  2017	1,843.7	18.8
  2018	1,705.8	16.4
  2019	1,725.2	16.5
  2020	1,467.8	15.7
  2021	1,661.6	15.8
  2022	1,915.1	15.9
  Fiscal years. 2022: Year ended June 30, 2022. 2021: Year ended June 30, 2021. 2020: Year ended June 30, 2020. 2019: Year ended June 30, 2019. 2018: Year ended June 30, 2018. 2017: Year ended June 30, 2017. 2016: Year ended June 30, 2016. 2015: Year ended June 30, 2015. 2014: Year ended June 30, 2014. 2013: Year ended June 30, 2013. 2012: Year ended June 30, 2012. Ad costs: Worldwide "advertising and promotion expenses" converted to dollars by Ad Age Datacenter at average exchange rates. 2022: 1.698 billion euros. 2021: 1.393 billion euros. 2020: 1.327 billion euros. 2019: 1.512 billion euros. 2018: 1.429 billion euros (restated from 1.720 billion euros due to IFRS 15). 2017: 1.691 billion euros. 2016: 1.646 billion euros. 2015: 1.625 billion euros. 2014: 1.503 billion euros. 2013: 1.644 billion euros. 2012: 1.571 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	20.0	7.4	169.5
  Asia and Pacific	3.0	2.1	41.0
  Europe	101.9	49.8	104.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	124.9	59.3	110.5
  U.S. media spending	13.6	20.5	-33.5
  Worldwide measured media	$138.5	$79.8	73.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$12,069	$10,526	14.7
  Earnings	2,291	1,572	45.7

  GEOGRAPHIC SALES (year ended 6/30/2022)
  Region ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Asia/Rest of world	5,005	4,342	15.3
  Americas	3,533	3,134	12.8
  Europe	3,530	3,050	15.7

  DIVISION SALES (year ended 6/30/2022)
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Strategic International Brands	7,647	6,613	15.6
  Strategic Local Brands	2,162	1,880	15.0
  Other products	1,039	892	16.4
  Specialty brands	674	563	19.8
  Strategic wines	547	577	-5.3

  Connections
  Pernod Ricard
  5 Cours Paul Ricard, Paris, France 75380/Phone: 33 1 70 93 16 00.
  URL: https://pernod-ricard.com
  Twitter: @Pernod_Ricard
  Divisions, key executives and agencies
  

Pfizer

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,000	$1,800	11.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Pfizer ranked No. 36 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Pfizer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,800.0	5.1
  2013	3,000.0	5.8
  2014	3,100.0	6.2
  2015	3,100.0	6.3
  2016	3,200.0	6.1
  2017	3,100.0	5.9
  2018	2,700.0	6.6
  2019	2,300.0	5.6
  2020	1,800.0	4.3
  2021	2,000.0	2.5
  Ad costs: Stated worldwide "advertising expenses" (including media costs and production costs). 2019: Restated in 2022 from $2.4 billion; restated in 2021 from $2.6 billion. 2018: Restated in 2021 from $3.1 billion. 2012: Restated in 2014 from $2.9 billion. 2011: Restated in 2013 from $3.9 billion. 2010: Including 12 months of Wyeth advertising; restated in 2013 from $4.0 billion. 2009: Including 2.5 months of Wyeth advertising. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	4.4	7.6	-42.0
  Asia and Pacific	258.0	285.8	-9.7
  Europe	8.9	7.9	12.4
  Latin America	44.6	55.6	-19.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	315.8	356.9	-11.5
  U.S. media spending	284.0	477.3	-40.5
  Worldwide measured media	$599.8	$834.2	-28.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Pfizer (NYSE: PFE)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$81,288	$41,651	95.2
  Earnings	21,979	9,159	140.0

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Rest of world	51,542	20,196	155.2
  U.S.	29,746	21,455	38.6

  Connections
  Pfizer
  Ticker: NYSE PFE
  235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.
  URL: https://www.pfizer.com
  Facebook: https://www.facebook.com/pfizer
  Twitter: @pfizer
  Divisions, key executives and agencies
  

Procter & Gamble Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$11,122	$11,471	-3.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Procter & Gamble Co. ranked No. 3 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Procter & Gamble Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1987	1,386.0	8.2
  1988	1,594.0	8.2
  1989	1,660.0	7.8
  1990	2,059.0	8.6
  1991	2,511.0	9.3
  1992	2,693.0	9.2
  1993	2,973.0	9.7
  1994	2,996.0	9.9
  1995	3,284.0	9.8
  1996	3,374.0	9.6
  1997	3,414.0	9.5
  1998	3,638.0	9.8
  1999	3,471.0	9.5
  2000	3,828.0	9.9
  2001	3,654.0	9.7
  2002	3,696.0	9.5
  2003	4,406.0	10.5
  2004	5,401.0	10.8
  2005	5,804.0	10.9
  2006	7,010.0	10.9
  2007	7,714.0	10.9
  2008	8,426.0	10.8
  2009	7,330.0	10.0
  2010	8,162.0	11.1
  2011	7,713.0	10.9
  2012	7,839.0	10.7
  2013	8,188.0	11.1
  2014	7,867.0	10.6
  2015	7,180.0	10.1
  2016	7,243.0	11.1
  2017	7,118.0	10.9
  2018	7,103.0	10.6
  2019	6,751.0	10.0
  2020	7,326.0	10.3
  2021	8,176.0	10.7
  2022	7,900.0	9.9
  Fiscal years ended June 30. 2022: Year ended June 30, 2022. Sales and ad costs from 10-Ks, annual reports and company disclosures. Some data reflect P&G's restated figures. Sales: Worldwide sales. 2011-2015 restated in 2016. 2010-2014 restated in 2015. 2009-2013 restated in 2014. Ad costs: Worldwide "advertising expense." Advertising expense includes worldwide TV, print, radio, internet and in-store advertising expenses. 2011-2015 restated in 2016. 2015: Restated in 2016 from $8.290 billion. 2014: Restated in 2016 from $8.979 billion. 2013: Restated in 2016 from $9.364 billion. 2012: Restated in 2016 from $8.981 billion. 2011: Restated in 2016 from $8.868 billion. 2010-2014 restated in 2015. 2014 restated in 2015 from $9.236 billion. 2013 restated in 2015 from $9.612 billion. 2012 restated in 2015 from $9.222 billion. 2011 restated in 2015 from $9.086 billion. 2010 restated in 2015 from $8.338 billion. 2009-2013 restated in 2014. 2013 restated in 2014 from $9.729 billion. 2012 restated in 2014 from $9.345 billion. 2011 restated in 2014 from $9.210 billion. 2010 restated in 2014 from $8.475 billion. 2009 Restated in 2014 from $7.453 billion. Ad spending as percent of sales: Worldwide "advertising expense" as percent of net sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	30.3	17.4	74.2
  Asia and Pacific	2,095.0	1,609.9	30.1
  Europe	5,290.3	4,307.5	22.8
  Latin America	184.2	216.1	-14.8
  Canada	95.5	103.6	-7.8
  Subtotal media outside the U.S.	7,695.2	6,254.5	23.0
  U.S. media spending	2,362.7	2,673.6	-11.6
  Worldwide measured media	$10,057.9	$8,928.1	12.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Procter & Gamble Co. (NYSE: PG)
  Worldwide	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Sales	$80,187	$76,118	5.3
  Earnings	14,793	14,306	3.4

  GEOGRAPHIC SALES (year ended 6/30/2022)
  Region ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  International	43,700	42,400	3.1
  U.S.	36,500	33,700	8.3

  DIVISION SALES (year ended 6/30/2022)
  Division or segment sales ($ in millions)	Year ended 6/30/2022	Year ended 6/30/2021	% chg
  Fabric and home care	27,556	26,014	5.9
  Baby, feminine and family care	19,736	18,850	4.7
  Beauty	14,740	14,417	2.2
  Health care	10,824	9,956	8.7
  Grooming	6,587	6,440	2.3
  Corporate	744	441	68.7

  Connections
  Procter & Gamble Co.
  Ticker: NYSE PG
  1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.
  URL: https://us.pg.com
  Facebook: https://www.facebook.com/proctergamble
  Twitter: @ProcterGamble
  Divisions, key executives and agencies
  

Progressive Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,140	$2,176	-1.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Progressive Corp. ranked No. 21 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Progressive Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	543.0	3.4
  2012	546.8	3.2
  2013	619.3	3.4
  2014	681.8	3.5
  2015	748.3	3.6
  2016	756.2	3.2
  2017	1,005.4	3.7
  2018	1,422.4	4.4
  2019	1,837.3	4.7
  2020	2,175.7	5.1
  2021	2,139.5	4.5
  Ad costs: Stated "total advertising costs" from 10-K filings. Ad spending as percent of sales: Stated "total advertising costs" as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	826.5	856.9	-3.5
  Worldwide measured media	$826.5	$856.9	-3.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Progressive Corp. (NYSE: PGR)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$47,702	$42,658	11.8
  Earnings	3,324	5,678	-41.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Personal insurance lines (direct)	18,492	16,831	9.9
  Personal insurance lines (agency)	16,881	15,790	6.9
  Commercial lines	6,945	4,876	42.4
  Investments	2,370	2,567	-7.7
  Property	2,043	1,766	15.7
  Fees and other revenue	700	604	15.9
  Service businesses	271	226	19.9

  Connections
  Progressive Corp.
  Ticker: NYSE PGR
  6300 Wilson Mills Road, Mayfield Village, Ohio 44143/Phone: (440) 461-5000.
  URL: https://www.progressive.com
  Facebook: https://www.facebook.com/progressive
  Twitter: @progressive
  Divisions, key executives and agencies
  

Rakuten Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,173	$2,474	28.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	795.2	14.0
  2015	831.6	14.1
  2016	1,118.3	15.5
  2017	1,359.3	16.1
  2018	1,751.1	17.5
  2019	2,116.8	18.3
  2020	2,474.3	18.1
  2021	3,173.4	20.7
  Ad costs: Stated worldwide "advertising and promotion expenditures" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 347.959 billion yen. 2020: 264.063 billion yen. 2019: 230.842 billion yen. 2018: 193.279 billion yen. 2017: 152.383 billion yen. 2016: 121.286 billion yen. 2015: 100.554 billion yen. 2014: 83.884 billion yen. Ad spending as percent of sales: Worldwide "advertising and promotion expenditures" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2,638.5	2,039.6	29.4
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,638.5	2,039.6	29.4
  U.S. media spending	41.6	54.6	-23.8
  Worldwide measured media	$2,680.1	$2,094.2	28.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Rakuten Group (TYO: 4755)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$15,338	$13,638	12.5
  Earnings	-1,239	-1,085	NA

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Japan	12,752	11,242	13.4
  Americas	1,658	1,675	-1.0
  Asia	566	396	42.9
  Europe	349	317	9.8
  Others	13	7	75.4

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Other	7,196	6,491	10.9
  Rakuten Ichiba and Rakuten Travel	3,554	2,914	22.0
  Rakuten Card	1,747	1,719	1.6
  Rekuten mobile	1,338	1,174	13.9
  Rakuten securities	788	620	27.0
  Rakuten Bank	716	720	-0.6

  Connections
  Rakuten Group
  Ticker: TYO 4755
  Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan 158-0094/Phone: 81 50 5581 6910.
  URL: https://global.rakuten.com/corp
  Facebook: https://www.facebook.com/rakuten
  Twitter: @Rakuten
  Divisions, key executives and agencies
  

Reckitt

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,421	$2,496	-3.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Reckitt ranked No. 86 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Reckitt to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,878.6	12.9
  2015	1,723.4	12.7
  2016	1,748.7	13.6
  2017	2,050.8	13.9
  2018	2,321.5	13.8
  2019	2,362.1	14.4
  2020	2,496.1	13.9
  2021	2,421.3	13.3
  Converted to dollars at average exchange rates. Figures include Mead Johnson Nutrition Co. starting June 2017. Figures exclude RB Pharmaceuticals, which RB in 2014 spun off as a separate company. Ad costs: Implied worldwide spending on "brand equity investment." Ad Age Datacenter calculated Reckitt's worldwide brand equity investment based on Reckitt disclosures, translating figures into dollars at average exchange rates. 2021: 1.760 billion pounds. 2020: 1.945 billion pounds. 2019: 1.850 billion pounds. 2018: 1.738 billion pounds. 2017: 1.591 billion pounds. 2016: 1.289 billion pounds(restated). 2015: 1.127 billion pounds. 2014: 1.140 billion pounds. 2013: 1.205 billion pounds. 2012: 1.109 billion pounds. 2011: 1.047 billion pounds. Ad spending as percent of sales: Implied worldwide "brand equity investment" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	73.1	51.1	43.1
  Asia and Pacific	545.3	488.7	11.6
  Europe	1,557.8	1,576.0	-1.2
  Latin America	155.0	158.2	-2.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,331.2	2,274.0	2.5
  U.S. media spending	277.0	291.6	-5.0
  Worldwide measured media	$2,608.2	$2,565.5	1.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Reckitt (LON: RKT)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$18,206	$17,957	1.4
  Earnings	-29	1,544	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  All other countries	10,331	9,838	5.0
  U.S.	5,328	5,075	5.0
  Greater China	1,530	2,003	-23.6
  U.K.	1,017	1,041	-2.3

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Hygiene	8,132	7,464	8.9
  Health	6,391	6,275	1.8
  Nutrition	3,683	4,218	-12.7

  Connections
  Reckitt
  Ticker: LON RKT
  Turner House, 103-105 Bath Road, Slough, Berkshire, U.K. SL1 3UH/Phone: 44 1753 217800.
  URL: https://www.reckitt.com
  Facebook: https://www.facebook.com/reckittus
  Twitter: @ThisIsReckitt
  Divisions, key executives and agencies
  

Recruit Holdings Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,577	$1,734	48.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	566.3	5.5
  2012	688.8	5.5
  2013	718.3	6.0
  2014	720.1	6.1
  2015	817.2	6.2
  2016	1,005.5	5.6
  2017	1,247.0	6.4
  2018	1,435.7	6.9
  2019	1,593.6	7.2
  2020	1,337.0	6.2
  2021	2,060.0	8.1
  Years ended March 31. 2021: Year ended March 31, 2022. Recruit changed its accounting to International Financial Reporting Standards from Japanese generally accepted accounting principles effective for year ended March 2018. Ad costs: Worldwide "advertising expenses"converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 231.2 billion yen (IFRS). 2020: 141.8 billion yen (IFRS). 2019: 173.2 billion yen (IFRS). 2018: 159.2 billion yen (IFRS). 2017: 138.1 billion yen (IFRS). 2016: 108.7 billion yen (IFRS); 104.1 billion yen (Japanese GAAP) 2015: 98.1 billion yen (Japanese GAAP). 2014: 78.7 billion yen (Japanese GAAP). 2013: 71.9 billion yen (Japanese GAAP). 2012: 57.4 billion yen (Japanese GAAP). 2011: 44.7 billion yen (Japanese GAAP). Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue" (2016 and after);worldwide "advertising expenses" as percent of "net sales" (2011-2015).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,146.5	951.7	20.5
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,146.5	951.7	20.5
  U.S. media spending	196.7	150.9	30.4
  Worldwide measured media	$1,343.2	$1,102.6	21.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Recruit Holdings Co. (TYO: 6098)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$25,587	$21,400	19.6
  Earnings	2,645	1,239	113.5

  GEOGRAPHIC SALES (year ended 3/31/2022)
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Japan	11,385	11,745	-3.1
  U.S.	7,545	4,589	64.4
  Other	6,657	5,066	31.4

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Staffing	NA	11,173	NA
  HR Technology	NA	3,940	NA
  Media & Solutions	NA	6,287	NA

  Connections
  Recruit Holdings Co.
  Ticker: TYO 6098
  1-9-2 Marunouchi, Chiyoda-ku, Floors 23-41, Tokyo, Japan 100-6640/Phone: 81 3 6835 1111.
  URL: https://www.recruit-holdings.com
  Twitter: @Recruit_hd
  Divisions, key executives and agencies
  

Renault

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,312	$1,191	10.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	9.7	8.5	13.9
  Asia and Pacific	38.3	53.7	-28.7
  Europe	1,010.5	1,025.9	-1.5
  Latin America	6.2	28.2	-78.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,064.7	1,116.4	-4.6
  U.S. media spending	0.1	0.0	95.5
  Worldwide measured media	$1,064.8	$1,116.4	-4.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Renault (EPA: RNO)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$54,687	$49,619	10.2
  Earnings	1,051	-9,140	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe	37,838	NA
  Eurasia	7,745	NA
  Americas	4,061	NA
  Asia-Pacific	3,181	NA
  Africa, Middle East,	1,861	NA

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Automotive	51,185	46,016	11.2
  Sales financing	3,473	3,582	-3.0
  Mobility services	28	22	31.0

  Connections
  Renault
  Ticker: EPA RNO
  13-15 Quai Le Gallo, Boulogne-Billancourt, France 92100/Phone: 33 1 76 84 04 04.
  URL: https://www.renaultgroup.com/en
  Facebook: https://www.facebook.com/renault
  Divisions, key executives and agencies
  

Restaurant Brands International

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,442	$1,243	16.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Restaurant Brands International ranked No. 90 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Restaurant Brands International to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	5.4	2.6	108.1
  Asia and Pacific	36.2	35.1	3.1
  Europe	258.6	160.6	61.0
  Latin America	23.5	11.8	99.6
  Canada	62.3	47.7	30.8
  Subtotal media outside the U.S.	386.0	257.7	49.8
  U.S. media spending	403.7	444.3	-9.1
  Worldwide measured media	$789.7	$702.0	12.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Restaurant Brands International (NYSE: QSR)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$5,739	$4,968	15.5
  Earnings	1,253	750	67.1

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Canada	3,035	2,546	19.2
  U.S.	2,005	1,889	6.1
  Other	699	533	31.1

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Tim Hortons	3,342	2,810	18.9
  Burger King	1,813	1,602	13.2
  Popeyes Louisiana Kitchens	579	556	4.1
  Firehouse Subs	5	0	NA

  Connections
  Restaurant Brands International
  Ticker: NYSE QSR
  Exchange Tower, 130 King St. W, Suite 300, Toronto, Ontario, Canada M5X 1E1/Phone: (905) 339-6011.
  URL: https://www.rbi.com
  Facebook: https://www.facebook.com/burgerking
  Twitter: @BurgerKing
  Divisions, key executives and agencies
  

Rewe Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,264	$1,156	9.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,143.2	2.0
  2015	1,025.4	2.1
  2016	1,100.6	2.2
  2017	1,172.0	2.1
  2018	1,202.5	1.9
  2019	1,183.5	1.9
  2020	1,155.7	1.5
  2021	1,264.1	1.5
  Ad costs: Worldwide "advertising expenses." Ad Age Datacenter translated figures into dollars at average exchange rates. 2021: 1.068 billion euros. 2020: 1.013 billion euros (restated). 2019: 1.057 billion euros. 2018: 1.018 billion euros (restated). 2017: 1.037 billion euros. 2016: 994 million euros. 2015: 923 million euros (restated). 2014: 860 million euros. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	832.0	666.8	24.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	832.0	666.8	24.8
  U.S. media spending	0.0	0.0	-100.0
  Worldwide measured media	$832.0	$666.8	24.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$82,073	$77,214	6.3
  Earnings	894	474	88.6

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Retail Germany	41,453	39,648	4.6
  Retail International	18,523	17,462	6.1
  Convenience	16,165	14,933	8.2
  DIY Stores	2,783	3,032	-8.2
  Travel and Tourism	2,416	1,479	63.3
  Other	732	660	10.9

  Connections
  Rewe Group
  Domstrasse 20, Cologne, Germany 50668/Phone: 49 221 149 0.
  URL: https://www.rewe-group.com/en/
  Facebook: https://www.facebook.com/rewegroup
  Twitter: @rewe_group
  Divisions, key executives and agencies
  

Rocket Cos.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,250	$950	31.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Rocket Cos. ranked No. 41 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Rocket Cos. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2015	449.1	11.8
  2016	674.6	13.8
  2017	787.8	19.0
  2018	878.0	20.9
  2019	905.0	17.9
  2020	949.9	6.1
  2021	1,249.6	9.7
  Ad costs: Stated "marketing and advertising expenses." Ad spending as percent of sales: Stated "marketing and advertising expenses" as percent of "total revenue, net."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	340.9	291.6	16.9
  Worldwide measured media	$340.9	$291.6	16.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Rocket Cos. (NYSE: RKT)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$12,914	$15,650	-17.5
  Earnings	308	198	55.7

  Connections
  Rocket Cos.
  Ticker: NYSE RKT
  1050 Woodward Ave., Detroit, Mich. 48226/Phone: (313) 373-7990.
  URL: https://www.rocketcompanies.com
  Facebook: https://www.facebook.com/rocketmortgage
  Twitter: @RocketMortgage
  Divisions, key executives and agencies
  

SAIC Motor Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,031	$1,513	34.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	806.9	1.5
  2011	985.3	1.5
  2012	1,077.0	1.4
  2013	1,357.4	1.5
  2014	1,634.3	1.6
  2015	1,565.4	1.5
  2016	1,630.0	1.4
  2017	2,009.0	1.6
  2018	2,047.9	1.5
  2019	1,946.9	1.6
  2020	1,512.7	1.4
  2021	2,031.2	1.7
  Ad costs: Stated worldwide "advertising expenses" converted to dollars at average exchange rates by Ad Age Datacenter. Stated "advertising expenses" in RMB: 2021: 13,105,390,077 RMB. 2020: 10,435,505,680 RMB. 2019: 13,441,494,239 RMB. 2018: 13,523,103,089 RMB. 2017: 13,572,320,163 RMB. 2016: 10,821,718,109 RMB. 2015: 9,726,993,437 RMB. 2014: 10,039,144,659 RMB. 2013: 8,402,066,316 RMB. 2012: 6,788,821,826 RMB. 2011: 6,358,710,653 RMB. 2010: 5,454,217,737 RMB. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "total operating income" (revenue).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	73.4	42.2	73.8
  Europe	3.3	6.6	-50.3
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	76.7	48.8	57.1
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$76.7	$48.8	57.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  SAIC Motor Corp. (SHA: 600104)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$120,868	$107,580	12.4
  Earnings	3,802	2,962	28.4

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Automotive manufacturing	117,551	104,584	12.4
  Financial services	3,317	2,996	10.7

  Connections
  SAIC Motor Corp.
  Ticker: SHA 600104
  489 Weihai Road, Jing'an District, Shanghai, China 200041/Phone: 86 21 22011888.
  URL: https://www.saicmotor.com
  Divisions, key executives and agencies
  

Samsung Electronics Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$10,146	$8,611	17.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Samsung Electronics Co. ranked No. 18 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Samsung Electronics Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	2,135.3	2.0
  2010	2,856.0	2.1
  2011	2,713.9	1.8
  2012	4,349.5	2.4
  2013	3,832.1	1.8
  2014	3,585.0	1.8
  2015	3,428.7	1.9
  2016	3,811.6	2.2
  2017	4,762.2	2.2
  2018	3,638.6	1.6
  2019	3,968.5	2.0
  2020	3,628.7	1.8
  2021	4,677.1	1.9
  Ad costs: Stated worldwide "advertising" expenses converted to dollars at average exchange rates by Ad Age Datacenter. 2021: 5,376,015 million won. 2020: 4,269,043 million won. 2019: 4,614,525 million won. 2018: 3,998,491 million won. 2017: 5,350,839 million won. 2016:4,432,109 million won. 2015: 3,852,478 million won. 2014: 3,773,649 million won. 2013: 4,165,290 million won. 2012: 4,887,089 million won. 2011: 2,982,270 million won. 2010: 3,282,798 million won. 2009: 2,702,874 million won. Ad spending as percent of sales: Worldwide "advertising" spending as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	28.5	19.7	45.2
  Asia and Pacific	774.6	752.8	2.9
  Europe	1,049.8	737.8	42.3
  Latin America	70.3	67.6	4.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,923.3	1,577.8	21.9
  U.S. media spending	437.0	339.3	28.8
  Worldwide measured media	$2,360.2	$1,917.1	23.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Samsung Electronics Co. (KRX: 005930)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$243,256	$201,286	20.9
  Earnings	34,719	22,447	54.7

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Americas	85,176	66,560	28.0
  Europe	43,781	39,072	12.1
  China	39,647	32,136	23.4
  South Korea	38,255	31,480	21.5
  Asia and Africa	36,396	32,038	13.6

  Connections
  Samsung Electronics Co.
  Ticker: KRX 005930
  129 Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon, South Korea 443-472/Phone: 82 2 2255 0114.
  URL: https://www.samsung.com
  Facebook: https://www.facebook.com/samsungus
  Twitter: @SamsungUS
  Divisions, key executives and agencies
  

Sanofi

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,787	$1,645	8.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Sanofi ranked No. 42 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Sanofi to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	1.7	0.7	134.1
  Asia and Pacific	58.0	52.7	10.1
  Europe	1,072.4	912.4	17.5
  Latin America	112.4	62.4	80.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,244.4	1,028.2	21.0
  U.S. media spending	756.0	657.7	15.0
  Worldwide measured media	$2,000.4	$1,685.8	18.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$44,685	$41,136	8.6
  Earnings	7,430	14,073	-47.2

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	17,023	15,368	10.8
  Rest of world	16,114	15,323	5.2
  Europe	11,548	10,445	10.6

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  General medicines	16,825	16,801	0.1
  Specialty care	15,090	12,502	20.7
  Vaccines	7,482	6,817	9.8
  Consumer health care	5,287	5,015	5.4

  Connections
  Sanofi
  54, Rue La Boetie, Paris, France 75008/Phone: 33 1 53 77 40 00.
  URL: https://www.sanofi.com
  Twitter: @sanofi
  Divisions, key executives and agencies
  

Schwarz Gruppe (Lidl)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,407	$1,308	7.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	3,090.3	2,601.8	18.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	3,090.3	2,601.8	18.8
  U.S. media spending	6.2	1.9	220.1
  Worldwide measured media	$3,096.4	$2,603.7	18.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Sales	$156,316	$145,351	7.5
  Earnings	NA	NA	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 2/28/2022	Year ended 2/28/2021	% chg
  Kaufland	NA	NA
  Lidl	NA	NA

  Connections
  Schwarz Gruppe (Lidl)
  Stiftsbergstrasse 1, Neckarsulm, Germany 74127/Phone: 49 7132 94 2000.
  URL: https://gruppe.schwarz/en
  Facebook: https://www.facebook.com/lidlus
  Twitter: @LidlUS
  Divisions, key executives and agencies
  

Shiseido Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,766	$2,469	12.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	3,204.1	35.7
  2018	3,634.9	36.6
  2019	3,763.4	36.3
  2020	3,264.5	37.8
  2021	3,607.0	38.2
  Ad costs: Stated worldwide "marketing costs" (including personnel costs). 2021: 395.5 billion yen. 2020: 348.4 billion yen. 2019: 410.4 billion yen. 2018: 401.2 billion yen. 2017: 359.2 billion yen. Ad spending as percent of sales: Worldwide "marketing costs" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	739.8	901.2	-17.9
  Europe	73.2	61.4	19.3
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	813.0	962.6	-15.5
  U.S. media spending	0.3	0.2	16.6
  Worldwide measured media	$813.3	$962.8	-15.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Shiseido Co. (TYO: 4911)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$9,441	$8,629	9.4
  Earnings	387	-109	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Japan	2,519	3,123	-19.4
  Asia Pacific	NA	554	NA
  Travel retail	NA	923	NA
  EMEA	NA	883	NA
  Americas	NA	857	NA
  Other	NA	243	NA
  Professional	NA	120	NA
  China	NA	2,209	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Japan	NA	NA

  Connections
  Shiseido Co.
  Ticker: TYO 4911
  5-5, Ginza 7-chome, Chuo-ku, Tokyo, Japan 104-0061/Phone: 81 3 3572 5111.
  URL: https://corp.shiseido.com/en
  Facebook: https://www.facebook.com/shiseido
  Divisions, key executives and agencies
  

Sony Group Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,098	$2,465	25.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Sony Group Corp. ranked No. 80 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Sony Group Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	4,115.0	5.3
  2008	4,364.0	5.7
  2009	4,135.0	5.3
  2010	4,638.0	5.5
  2011	4,525.0	5.5
  2012	4,260.0	5.2
  2013	4,739.0	6.1
  2014	4,066.7	5.4
  2015	3,259.7	4.8
  2016	3,365.3	4.8
  2017	3,676.2	4.8
  2018	3,477.2	4.4
  2019	3,307.0	4.4
  2020	2,464.9	2.9
  2021	3,098.1	3.5
  Fiscal years ended March. Converted to dollars. 2021: Year ended March 2022. 2020: Year ended March 2021. 2019: Year ended March 2020. 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. Ad costs: Stated worldwide "advertising costs"(included in "selling, general and administrative expenses"). 2021: 347.709 billion yen. 2020: 261.391 billion yen (restated in 2022 from 260.068 billion yen). 2019: 359.458 billion yen. 2018: 385.500 billion yen. 2017: 407.106 billion yen. 2016: 363.815 billion yen. 2015: 391.326 billion yen. 2014: 444.444 billion yen. 2013: 474.372 billion yen. 2012: 354.981 billion yen. 2011: 357.106 billion yen. 2010: 396.425 billion yen. 2009: 383.540 billion yen. 2008: 436.412 billion yen. 2007: 468.674 billion yen. Ad spending as percent of sales: Worldwide "advertising costs" as percent of "sales and operating revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	885.6	823.6	7.5
  Europe	124.2	145.8	-14.9
  Latin America	10.4	11.4	-9.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,020.2	980.9	4.0
  U.S. media spending	191.0	143.5	33.1
  Worldwide measured media	$1,211.3	$1,124.3	7.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Sony Group Corp. (NYSE: SONY)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$88,401	$84,857	4.2
  Earnings	7,860	9,709	-19.0

  GEOGRAPHIC SALES (year ended 3/31/2022)
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  U.S.	24,645	20,253	21.7
  Japan	24,630	27,969	-11.9
  Europe	16,663	17,142	-2.8
  Asia Pacific	10,240	8,125	26.0
  China	6,870	7,193	-4.5
  Other areas	5,353	4,176	28.2

  DIVISION SALES (year ended 3/31/2022)
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Game and network services	23,829	24,562	-3.0
  ET&S	20,474	19,019	7.6
  Financial services	13,586	15,701	-13.5
  Pictures	11,016	7,089	55.4
  Music	9,806	8,744	12.1
  Imaging products and solutions	8,841	8,844	0.0
  Other	733	794	-7.7
  Corporate	116	103	12.6

  Connections
  Sony Group Corp.
  Ticker: NYSE SONY
  1-7-1 Konan, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81 3 6748 2111.
  URL: https://www.sony.net
  Facebook: https://www.facebook.com/sony
  Twitter: @Sony
  Divisions, key executives and agencies
  

Stellantis

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,282	$4,164	2.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Stellantis ranked No. 28 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Stellantis to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	1.1	0.3	271.3
  Asia and Pacific	5.6	7.7	-26.6
  Europe	1,859.6	2,149.3	-13.5
  Latin America	66.9	48.0	39.4
  Canada	41.6	29.4	41.3
  Subtotal media outside the U.S.	1,974.8	2,234.7	-11.6
  U.S. media spending	435.2	341.2	27.6
  Worldwide measured media	$2,410.0	$2,575.9	-6.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Stellantis (EPA: STLA)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$180,012	$152,808	17.8
  Earnings	16,974	5,108	232.3

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  North America	82,523	69,204	19.2
  Enlarged Europe	69,889	64,464	8.4
  South America	12,639	7,136	77.1
  Middle East and Africa	6,155	5,428	13.4
  China, India and Asia Pacific	4,710	3,652	29.0
  Other	3,228	2,841	13.6
  Maserati	2,392	1,569	52.4
  Unallocated and eliminaions	-1,524	-1,487	NA

  Connections
  Stellantis
  Ticker: EPA STLA
  Singaporestraat 92-100, Lijnden, Netherlands P7 1175 RA/Phone: 31 20 3421 707.
  URL: https://www.stellantis.com
  Facebook: https://www.facebook.com/stellantis
  Twitter: @stellantis
  Divisions, key executives and agencies
  

Suntory Holdings (Beam Suntory)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,454	$3,295	4.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Suntory Holdings including Beam Suntory.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	3,297.7	17.0
  2017	3,295.2	17.1
  2018	3,443.9	16.9
  2019	3,538.3	16.8
  2020	3,295.5	16.7
  2021	3,453.6	16.6
  Ad costs: Suntory Holdings' stated worldwide "advertising and sales promotion expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2021: 378.682 billion yen. 2020: 351.704 billion yen. 2019: 385.853 billion yen. 2018: 380.118 billion yen. 2017:369.414 billion yen. 2016: 357.663 billion yen. Ad spending as percent of sales: Suntory Holdings' worldwide "advertising and sales promotion expenses" as percent of expenses as percent of "revenue (excluding excise taxes)."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	1.3	NA	NA
  Asia and Pacific	1,976.2	2,005.2	-1.4
  Europe	173.9	112.2	54.9
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,151.4	2,117.5	1.6
  U.S. media spending	56.0	82.3	-31.9
  Worldwide measured media	$2,207.5	$2,199.8	0.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Suntory Holdings (Beam Suntory) (TYO: 2587)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$20,845	$19,755	5.5
  Earnings	1,417	1,215	16.6

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Japan	11,037	11,282	-2.2
  Asia and Oceana	3,616	3,159	14.5
  Americas	3,308	2,969	11.4
  Europe	2,884	2,346	23.0

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Beverages and food	11,526	10,990	4.9
  Alcoholic beverages	9,645	9,154	5.4
  Other	2,169	2,040	6.3

  Connections
  Suntory Holdings (Beam Suntory)
  Ticker: TYO 2587
  2-3-3 Daiba, Minato-ku, Tokyo, Japan 135-8631/Phone: 81 3 5579 1000.
  URL: https://www.suntory.com
  Facebook: https://www.facebook.com/suntoryglobal
  Twitter: @SuntoryGlobal
  Divisions, key executives and agencies
  

Target Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/30/2022	Year ended 1/30/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,500	$1,500	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Target Corp. ranked No. 35 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Target Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	1,318.0	2.1
  2008	1,421.0	2.3
  2009	1,346.0	2.1
  2010	1,490.0	2.3
  2011	1,589.0	2.3
  2012	1,620.0	2.3
  2013	1,623.0	2.3
  2014	1,647.0	2.3
  2015	1,472.0	2.0
  2016	1,503.0	2.2
  2017	1,476.0	2.1
  2018	1,494.0	2.0
  2019	1,647.0	2.1
  2020	1,500.0	1.6
  2021	1,500.0	1.4
  Fiscal years. 2021: Year ended Jan. 29, 2022. Ad costs: Worldwide gross advertising costs including stated net advertising costs plus stated vendor contributions (cooperative advertising money). "Net advertising costs" ("gross advertising costs" excluding "vendor income," or vendor contributions): 2021: $1.500 billion. 2020: $1.500 billion. 2019: $1.647 billion. 2018: $1.494 billion. 2017: $1.457 billion. 2016: $1.465 billion. 2015: $1.434 billion. 2014: $1.600 billion. 2013: $1.548 billion (restated from $1.668 billion). 2012: $1.389 billion (restated $1.422 billion). 2011: $1.360 billion. 2010: $1.292 billion. 2009: $1.167 billion. 2008: $1.233 billion. 2007: $1.195 billion. Ad spending as percent of sales: Worldwide "gross advertising costs" as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	9.0	5.2	72.3
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	9.0	5.2	72.3
  U.S. media spending	294.3	337.3	-12.8
  Worldwide measured media	$303.3	$342.5	-11.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Target Corp. (NYSE: TGT)
  Worldwide	Year ended 1/30/2022	Year ended 1/30/2021	% chg
  Sales	$106,005	$93,561	13.3
  Earnings	6,946	4,368	59.0

  Connections
  Target Corp.
  Ticker: NYSE TGT
  1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.
  URL: https://www.target.com
  Facebook: https://www.facebook.com/target
  Twitter: @Target
  Divisions, key executives and agencies
  

Tencent Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,857	$3,855	26.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Promotion and advertising expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	82.5	2.8
  2011	217.5	4.9
  2012	317.0	4.6
  2013	629.1	6.4
  2014	949.6	7.4
  2015	935.6	5.7
  2016	1,388.6	6.1
  2017	2,022.1	5.7
  2018	2,999.4	6.3
  2019	2,376.1	4.3
  2020	3,855.4	5.5
  2021	4,856.6	5.6
  Ad costs: Stated worldwide "promotion and advertising expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2021: 31.335 billion renminbi. 2020: 26.596 billion renminbi. 2019: 16.405 billion renminbi. 2018: 19.806 billion renminbi. 2017: 13.661 billion renminbi. 2016: 9.219 billion renminbi. 2015: 5.814 billion renminbi. 2014: 5.833 billion renminbi. 2013: 3.894 billion renminbi. 2012: 1.998 billion renminbi. 2011: 1.404 billion renminbi. 2010: 558 million renminbi. Ad spending as percent of sales: Worldwide "promotion and advertising expenses"as percent of worldwide "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	65.1	75.6	-13.9
  Europe	19.5	4.1	380.7
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	84.5	79.6	6.2
  U.S. media spending	1.7	3.5	-51.3
  Worldwide measured media	$86.2	$83.1	3.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Tencent Holdings (HKG: 0700)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$86,813	$69,880	24.2
  Earnings	19,186	17,793	7.8

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Mainland China	79,617	64,966	22.6
  Others	7,196	4,914	46.4

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Value-added services	45,191	38,300	18.0
  Fin tech and business services	26,689	18,567	43.7
  Online advertising	13,742	11,926	15.2
  Others	1,191	1,086	9.6

  Connections
  Tencent Holdings
  Ticker: HKG 0700
  Tencent Binhai Building, No.33 Haitian Second Road, Nanshan District, Shenzhen, China 518054/Phone: 86 755 8601 3388.
  URL: https://www.tencent.com
  Twitter: @TencentGlobal
  Divisions, key executives and agencies
  

Toyota Motor Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,408	$4,047	8.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Toyota Motor Corp. ranked No. 32 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Toyota Motor Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	3,614.2	1.6
  2011	3,860.7	1.6
  2012	4,003.5	1.5
  2013	4,189.9	1.6
  2014	3,981.6	1.6
  2015	4,073.7	1.7
  2016	4,151.2	1.6
  2017	4,602.2	1.7
  2018	4,420.6	1.6
  2019	4,331.8	1.6
  Figures are for fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2020: Year ended March 2021; advertising costs not available. 2019: Year ended March 2020. 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Sales: Total net revenue. Ad costs: Stated worldwide "advertising costs." Advertising costs exclude Toyota's spending on sales incentives. Toyota's sales incentive programs principally consist of cash payments to dealers based on vehicle volume or a model sold by a dealer during a given period of time. Sales incentives are an integral part of Toyota's sales-promotion spending. Stated worldwide advertising costs in yen: 2020: Advertising costs not available. 2019: 470.849 billion yen. 2018: 490.093 billion yen. 2017: 509.653 billion yen. 2016: 448.780 billion yen. 2015: 489.036 billion yen. 2014: 435.150 billion yen. 2013: 419.409 billion yen. 2012: 330.870 billion yen. 2011: 304.713 billion yen. 2010: 308.903 billion yen. 2009: 304.375 billion yen. 2008: 389.242 billion yen. 2007: 484.508 billion yen. 2006: 451.182 billion yen. Ad spending as percent of sales: Worldwide "advertising costs" as percent of worldwide "total net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	26.1	16.8	55.5
  Asia and Pacific	1,171.6	1,263.2	-7.3
  Europe	823.9	669.4	23.1
  Latin America	20.9	15.9	31.0
  Canada	34.8	NA	NA
  Subtotal media outside the U.S.	2,077.2	1,965.3	5.7
  U.S. media spending	818.7	695.7	17.7
  Worldwide measured media	$2,895.9	$2,661.1	8.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Toyota Motor Corp. (NYSE: TM)
  Worldwide	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Sales	$279,591	$256,634	8.9
  Earnings	25,613	21,523	19.0

  GEOGRAPHIC SALES (year ended 3/31/2022)
  Region ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  North America	97,101	87,944	10.4
  Japan	73,193	80,977	-9.6
  Asia	51,483	42,962	19.8
  Europe	32,898	27,991	17.5
  Other	24,917	16,760	48.7

  DIVISION SALES (year ended 3/31/2022)
  Division or segment sales ($ in millions)	Year ended 3/31/2022	Year ended 3/31/2021	% chg
  Automotive	254,220	231,958	9.6
  Financial services	20,547	20,154	2.0
  Other	4,824	4,522	6.7

  Connections
  Toyota Motor Corp.
  Ticker: NYSE TM
  1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81 565 28 2121.
  URL: https://www.global.toyota/en
  Facebook: https://www.facebook.com/toyota.global
  Twitter: @ToyotaMotorCorp
  Divisions, key executives and agencies
  

Uber Technologies

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,700	$992	71.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Uber Technologies ranked No. 65 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Uber Technologies to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	693.0	20.8
  2017	1,100.0	14.9
  2018	1,300.0	12.5
  2019	1,300.0	10.0
  2020	992.0	8.9
  2021	1,700.0	9.7
  Ad costs: Worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	8.0	5.1	57.5
  Asia and Pacific	26.6	16.0	66.1
  Europe	99.6	63.6	56.6
  Latin America	34.3	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	168.4	84.7	98.9
  U.S. media spending	253.1	115.4	119.4
  Worldwide measured media	$421.5	$200.0	110.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Uber Technologies (NYSE: UBER)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$17,455	$11,139	56.7
  Earnings	-496	-6,768	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	9,058	6,082	48.9
  Rest of world	8,397	5,057	66.0

  Connections
  Uber Technologies
  Ticker: NYSE UBER
  1455 Third St., Floor 4, San Francisco, Calif. 94158/Phone: (415) 612-8582.
  URL: https://www.uber.com
  Facebook: https://www.facebook.com/uber
  Twitter: @Uber
  Divisions, key executives and agencies
  

Unilever

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$8,133	$8,093	0.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Unilever ranked No. 34 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Unilever to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	9,402.5	14.2
  2013	9,806.5	14.8
  2014	9,525.4	14.8
  2015	8,889.6	15.0
  2016	8,559.0	14.7
  2017	8,557.9	14.1
  2018	8,447.7	14.0
  2019	8,144.1	14.0
  2020	8,093.4	14.0
  2021	8,133.2	13.1
  Figures converted to U.S. dollars at average exchange rates by Ad Age Datacenter. Ad costs: Stated worldwide "brand and marketing investment" costs (2012 to present); stated worldwide "advertising and promotions" costs (2011 and earlier). Brand and marketing investment include costs related to creating and maintaining brand equity and brand awareness. This includes media, advertising production, promotional materials and engagement with consumers. Effective with calendar-year 2014, Unilever renamed "advertising and promotions" as "brand and marketing investment" (BMI) after moving sales equipment costs from cost of sales to BMI and moving cost of merchandisers and consumer engagement centers from overheads to BMI. Unilever restated its 2013 and 2012 ad and promo costs to put them in line with the new definition. 2021: 6.873 billion euros brand and marketing investment. 2020: 7.091 billion euros brand and marketing investment. 2019: 7.272 billion euros brand and marketing investment. 2018: 7.150 billion euros brand and marketing investment (restated from previous disclosure of 7.164 billion euros in advertising and promotions). 2017: 7.575 billion euros brand and marketing investment (restated from previous disclosure of 7.566 billion euros in advertising and promotions). 2016: 7.731 billion euros brand and marketing investment. 2015: 8.003 billion euros brand and marketing investment. 2014: 7.166 billion euros brand and marketing investment. 2013: 7.383 billion euros brand and marketing investment (restated from previous disclosure of 6.832 billion euros in advertising and promotions). 2012: 7.311 billion euros brand and marketing investment (restated from previous disclosure of 6.763 billion euros in advertising and promotions). 2011: 6.069 billion euros (advertising and promotions). 2010: 6.069 billion euros (advertising and promotions). 2009: 5.302 billion euros (advertising and promotions). 2008: 5.055 billion euros (advertising and promotions). 2007: 5.289 billion euros (advertising and promotions). Ad spending as percent of sales: Worldwide brand and marketing investment as percent of turnover (sales) (2012 to present); advertising and promotions spending as percent of turnover (sales)(2011 and earlier).

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	155.9	95.9	62.5
  Asia and Pacific	2,162.6	2,021.6	7.0
  Europe	1,436.6	1,449.9	-0.9
  Latin America	360.8	462.4	-22.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	4,115.9	4,029.9	2.1
  U.S. media spending	459.8	483.9	-5.0
  Worldwide measured media	$4,575.7	$4,513.8	1.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Unilever (NYSE: UL)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$62,060	$57,894	7.2
  Earnings	7,835	6,931	13.0

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Others	40,848	38,780	5.3
  U.S.	11,673	10,687	9.2
  India	6,648	5,699	16.7
  U.K.	2,891	2,729	5.9

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Beauty and personal care	25,917	24,110	7.5
  Foods and refreshments	23,633	21,846	8.2
  Home care	12,510	11,939	4.8

  Connections
  Unilever
  Ticker: NYSE UL
  Unilever House, 100 Victoria Embankment, London, U.K. EC4Y 0DY/Phone: 44 207 822 5252.
  URL: https://www.unilever.com
  Facebook: https://www.facebook.com/unilever
  Twitter: @Unilever
  Divisions, key executives and agencies
  

Verizon Communications

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,394	$3,107	9.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Verizon Communications ranked No. 8 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Verizon Communications to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	2,523.0	2.3
  2012	2,381.0	2.1
  2013	2,438.0	2.0
  2014	2,526.0	2.0
  2015	2,749.0	2.1
  2016	2,744.0	2.2
  2017	2,643.0	2.1
  2018	2,682.0	2.0
  2019	3,071.0	2.3
  2020	3,107.0	2.4
  2021	3,394.0	2.5
  Ad costs: Stated worldwide "advertising expense." 2004: Restated. 2003: Restated. 2002: Restated. 2001: Restated. Ad spending as percent of sales: Worldwide "advertising expense" as percent of "total operating revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	11.2	3.8	196.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	11.2	3.8	196.4
  U.S. media spending	727.5	766.9	-5.1
  Worldwide measured media	$738.7	$770.7	-4.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Verizon Communications (NYSE: VZ)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$133,613	$128,292	4.1
  Earnings	22,618	18,348	23.3

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Service revenue and other	110,449	109,872	0.5
  Wireless equipment revenue	23,164	18,420	25.8

  Connections
  Verizon Communications
  Ticker: NYSE VZ
  1095 Avenue of the Americas, New York, N.Y. 10036/Phone: (212) 395-1000.
  URL: https://www.verizon.com
  Facebook: https://www.facebook.com/verizon
  Twitter: @verizon
  Divisions, key executives and agencies
  

Volkswagen

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,999	$4,604	8.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Volkswagen ranked No. 76 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Volkswagen to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	26.5	17.0	56.2
  Asia and Pacific	85.5	76.4	12.0
  Europe	2,320.6	2,631.8	-11.8
  Latin America	6.9	31.1	-77.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,439.5	2,756.2	-11.5
  U.S. media spending	252.3	286.4	-11.9
  Worldwide measured media	$2,691.8	$3,042.6	-11.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Volkswagen (ETR: VOW)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$296,077	$254,391	16.4
  Earnings	18,257	9,512	91.9

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Europe/other markets	172,262	152,370	13.1
  Asia Pacific	57,596	50,549	13.9
  North America	53,612	42,013	27.6
  South American	13,063	9,852	32.6
  Other	-457	-394	NA

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Passenger cars	204,565	200,861	1.8
  Financial services	52,024	46,542	11.8
  Commercial vehicles	35,610	25,288	40.8
  Power engineering	3,879	4,155	-6.6
  Reconciliation	NA	-22,454	NA

  Connections
  Volkswagen
  Ticker: ETR VOW
  Brieffach 1849, Wolfsburg, Germany 38436/Phone: 49 5361 9 0.
  URL: https://www.volkswagenag.com
  Facebook: https://www.facebook.com/vw
  Twitter: @VW
  Divisions, key executives and agencies
  

Walmart

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/31/2022	Year ended 1/31/2021	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,900	$3,200	21.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Walmart ranked No. 9 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Walmart to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2000	574.0	0.3
  2001	618.0	0.3
  2002	676.0	0.3
  2003	966.0	0.4
  2004	1,400.0	0.5
  2005	1,600.0	0.5
  2006	1,900.0	0.6
  2007	1,800.0	0.5
  2008	2,100.0	0.5
  2009	2,400.0	0.6
  2010	2,500.0	0.6
  2011	2,300.0	0.5
  2012	2,300.0	0.5
  2013	2,400.0	0.5
  2014	2,400.0	0.5
  2015	2,500.0	0.5
  2016	2,900.0	0.6
  2017	3,100.0	0.6
  2018	3,500.0	0.7
  2019	3,700.0	0.7
  2020	3,200.0	0.6
  2021	3,900.0	0.7
  Fiscal years. 2021: Fiscal year ended Jan. 31, 2022 (Walmart's fiscal 2022). Walmart's fiscal years end Jan. 31. 2021: Fiscal 2022. 2020: Fiscal 2021. 2019: Fiscal 2020. 2018: Fiscal 2019. 2017: Fiscal 2018. 2016: Fiscal 2017. 2015: Fiscal 2016. 2014: Fiscal 2015. 2013: Fiscal 2014 2012: Fiscal 2013. 2011: Fiscal 2012. 2010: Fiscal 2011. 2009: Fiscal 2010. 2008: Fiscal 2009. 2007: Fiscal 2008. 2006: Fiscal 2007. 2005: Fiscal 2006. 2004: Fiscal 2005. 2003: Fiscal 2004. 2002: Fiscal 2003. 2001: Fiscal 2002. 2000: Fiscal 2001. Ad costs: Stated worldwide "advertising costs." 2008 (fiscal 2009): Restated from $2.3 billion. 2007 (fiscal 2008): Restated from $2.0 billion. Ad spending as percent of sales: Worldwide "advertising costs" as percent of worldwide "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	57.2	49.9	14.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	57.2	49.9	14.6
  U.S. media spending	477.3	462.3	3.3
  Worldwide measured media	$534.5	$512.2	4.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Walmart (NYSE: WMT)
  Worldwide	Year ended 1/31/2022	Year ended 1/31/2021	% chg
  Sales	$572,754	$559,151	2.4
  Earnings	13,673	13,510	1.2

  GEOGRAPHIC SALES (year ended 1/31/2022)
  Region ($ in millions)	Year ended 1/31/2022	Year ended 1/31/2021	% chg
  U.S.	470,295	436,649	7.7
  Non-U.S. operations	102,459	122,502	-16.4

  DIVISION SALES (year ended 1/31/2022)
  Division or segment sales ($ in millions)	Year ended 1/31/2022	Year ended 1/31/2021	% chg
  Walmart U.S.	393,247	369,963	6.3
  Walmart International	100,959	121,360	-16.8
  Sam's Club	73,556	63,910	15.1

  Connections
  Walmart
  Ticker: NYSE WMT
  702 S.W. Eighth St., Bentonville, Ark. 72712/Phone: (479) 273-4000.
  URL: https://corporate.walmart.com
  Facebook: https://www.facebook.com/walmart
  Twitter: @Walmart
  Divisions, key executives and agencies
  

Walt Disney Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 10/2/2021	Year ended 10/3/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,500	$4,700	17.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Walt Disney Co. ranked No. 5 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Walt Disney Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2000	2,000.0	7.9
  2001	2,200.0	8.7
  2002	2,300.0	9.1
  2003	2,500.0	9.2
  2004	3,000.0	9.8
  2005	2,900.0	9.2
  2006	2,500.0	7.4
  2007	2,600.0	7.3
  2008	2,900.0	7.7
  2009	2,700.0	7.5
  2010	2,600.0	6.8
  2011	2,800.0	6.8
  2012	2,500.0	5.9
  2013	2,600.0	5.8
  2014	2,800.0	5.7
  2015	2,600.0	5.0
  2016	2,900.0	5.2
  2017	2,600.0	4.7
  2018	2,800.0	4.7
  2019	4,300.0	6.2
  2020	4,700.0	7.2
  2021	5,500.0	8.2
  2022	7,200.0	8.7
  Fiscal years. 2022: Year ended Oct. 1, 2022. Disney's fiscal year ends on the Saturday closest to Sept. 30. Walt Disney Co. acquired 21st Century Fox on March 20, 2019. Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Stated worldwide "advertising expense" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	7.2	1.0	601.4
  Asia and Pacific	105.5	33.9	211.0
  Europe	690.7	487.8	41.6
  Latin America	164.1	52.8	210.7
  Canada	47.2	28.2	67.1
  Subtotal media outside the U.S.	1,014.7	603.8	68.1
  U.S. media spending	1,090.3	690.8	57.8
  Worldwide measured media	$2,105.0	$1,294.6	62.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Walt Disney Co. (NYSE: DIS)
  Worldwide	Year ended 10/2/2021	Year ended 10/3/2020	% chg
  Sales	$67,418	$65,388	3.1
  Earnings	1,995	-2,864	NA

  GEOGRAPHIC SALES (year ended 10/2/2021)
  Region ($ in millions)	Year ended 10/2/2021	Year ended 10/3/2020	% chg
  Americas	54,157	51,992	4.2
  Europe	6,690	7,333	-8.8
  Asia Pacific	6,571	6,063	8.4

  DIVISION SALES (year ended 10/2/2021)
  Division or segment sales ($ in millions)	Year ended 10/2/2021	Year ended 10/3/2020	% chg
  Media and Entertainment Distribution	50,866	48,350	5.2
  Parks, Experiences and Products	16,552	16,502	0.3

  Connections
  Walt Disney Co.
  Ticker: NYSE DIS
  500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.
  URL: https://www.thewaltdisneycompany.com
  Facebook: https://www.facebook.com/disney
  Twitter: @WaltDisneyCo
  Divisions, key executives and agencies
  

Warner Bros. Discovery

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,784	$2,930	63.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Warner Bros. Discovery ranked No. 7 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Warner Bros. Discovery to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2018	355.0	3.4
  2019	390.0	3.5
  2020	412.0	3.9
  2021	1,200.0	9.8
  Discovery on April 8, 2022, changed its name to Warner Bros. Discovery after merging with WarnerMedia, formerly a business segment of AT&T. Ad costs: Stated worldwide "advertising costs." Ad spending as percent of sales: Stated worldwide "advertising costs" as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	26.0	14.4	80.1
  Asia and Pacific	39.5	5.5	623.4
  Europe	296.2	170.0	74.2
  Latin America	19.6	10.5	86.2
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	381.3	200.4	90.3
  U.S. media spending	994.2	463.0	114.7
  Worldwide measured media	$1,375.4	$663.4	107.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Warner Bros. Discovery (Nasdaq: WBD)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$45,533	$38,726	17.6
  Earnings	-2,983	NA	NA

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S. WB	24,769	20,547	20.6
  U.S. Discovery	7,728	7,025	10.0

  DIVISION SALES (year ended 12/31/2021)
  Division or segment sales ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Distribution	20,801	NA
  Content	13,138	NA
  Advertising	10,601	NA
  Other	993	NA

  Connections
  Warner Bros. Discovery
  Ticker: Nasdaq WBD
  230 Park Avenue South, New York, N.Y. 10003/Phone: 240-662-0000.
  URL: https://wbd.com
  Facebook: https://www.facebook.com/wbd
  Twitter: @wbd
  Divisions, key executives and agencies
  

Wayfair

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,378	$1,412	-2.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Wayfair ranked No. 49 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Wayfair to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	65.5	10.9
  2013	108.5	11.8
  2014	191.3	14.5
  2015	278.2	12.4
  2016	409.1	12.1
  2017	550.0	11.6
  2018	774.2	11.4
  2019	1,095.8	12.0
  2020	1,412.2	10.0
  2021	1,378.0	10.1
  Ad costs: Stated worldwide "advertising costs," also called "advertising expense." Ad costs as percent of sales: Worldwide "advertising costs" as percent of worldwide "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	60.6	47.1	28.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	60.6	47.1	28.6
  U.S. media spending	85.5	134.7	-36.5
  Worldwide measured media	$146.1	$181.8	-19.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Wayfair (NYSE: W)
  Worldwide	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  Sales	$13,708	$14,145	-3.1
  Earnings	-131	185	NA

  GEOGRAPHIC SALES (year ended 12/31/2021)
  Region ($ in millions)	Year ended 12/31/2021	Year ended 12/31/2020	% chg
  U.S.	11,249	11,901	-5.5
  International	2,459	2,244	9.6

  Connections
  Wayfair
  Ticker: NYSE W
  4 Copley Place, Floor 7, Boston, Mass. 02116/Phone: (617) 532-6100.
  URL: https://www.wayfair.com
  Facebook: https://www.facebook.com/wayfair
  Twitter: @Wayfair
  Divisions, key executives and agencies
  

Yum Brands

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/30/2021	Year ended 12/30/2020	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,909	$2,518	15.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. Yum Brands in November 2016 spun off China operations as Yum China Holdings. Yum Brands ranked No. 46 in 2021 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Yum Brands to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2022.

  MEASURED-MEDIA SPENDING BY REGION IN 2021
  By region ($ in millions)	2021	2020	% chg
  Africa	31.7	22.9	38.4
  Asia and Pacific	91.4	77.6	17.8
  Europe	234.7	155.5	50.9
  Latin America	36.5	19.6	86.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	394.3	275.6	43.1
  U.S. media spending	627.4	610.2	2.8
  Worldwide measured media	$1,021.7	$885.8	15.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar.

  SALES AND EARNINGS ($ in millions from public documents)
  Yum Brands (NYSE: YUM)
  Worldwide	Year ended 12/30/2021	Year ended 12/30/2020	% chg
  Sales	$6,584	$5,652	16.5
  Earnings	1,575	904	74.2

  GEOGRAPHIC SALES (year ended 12/30/2021)
  Region ($ in millions)	Year ended 12/30/2021	Year ended 12/30/2020	% chg
  U.S.	3,646	3,242	12.5
  Rest of world	2,641	2,155	22.6
  China	297	255	16.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/30/2021	Year ended 12/30/2020	% chg
  KFC	2,793	2,272	22.9
  Taco Bell	2,238	2,031	10.2
  Pizza Hut	1,028	1,002	2.6
  Habit Burger	525	347	51.3

  Connections
  Yum Brands
  Ticker: NYSE YUM
  1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.
  URL: https://www.yum.com
  Facebook: https://www.facebook.com/yumbrands
  Twitter: @yumbrands
  Divisions, key executives and agencies