2009 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
|U.S. AD SPENDING ($ in thousands)|
|By media||2009||2008||% chg|
|Cable TV networks||225,084||209,411||7.5|
|Spanish-language network TV||4,090||10,913||-62.5|
|National spot radio||41,034||65,977||-37.8|
|Internet (display only)||12,465||14,906||-16.4|
|Media spending by megabrand||2009||2008||% chg|
|Fruit of the Loom||26,867||42,695||-37.1|
|SALES & EARNINGS ($ in millions)|
|Berkshire Hathaway (NYSE: BRK.B)|
|Geographic sales||2009||2008||% chg|
|Division sales||2009||2008||% chg|
|Finance & Financial products||4,587||4,947||-7.3|
ABOUT MARKETER TREES 2010
Advertising Age's DataCenter updated Marketer Trees 2010 in November and December 2010 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.
Collection of data on brands, agency assignments and executives was coordinated by Research Editor Keri Lynch.
To find rankings of marketers by medium, selected market share data and other industry analysis, see the 100 Leading National Advertisers 2010 report. For more on how this list was compiled, see Methodology.
For more information on agencies, see Agency Report 2010. and Agency Family Trees 2010.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: DataCenter@AdAge.com
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