2010 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
U.S. advertising spending $1.85 billion
14| U.S. AD SPENDING ($ in thousands) | |||
| By media | 2010 | 2009 | % chg |
| Magazine | $93,129 | $89,170 | 4.4 |
| Sunday magazine | 763 | 1,796 | -57.5 |
| B-to-B magazine | 12,837 | 17,539 | -26.8 |
| Local magazine | 497 | 337 | 47.2 |
| Spanish-language magazine | 70 | 161 | -56.6 |
| Newspaper | 107,033 | 139,942 | -23.5 |
| National newspaper | 23,247 | 28,011 | -17.0 |
| Spanish-language newspaper | 1,546 | 2,000 | -22.7 |
| FSI (freestanding inserts) | NA | 7 | NA |
| Network TV | 197,834 | 240,430 | -17.7 |
| Spot TV | 265,125 | 218,428 | 21.4 |
| Syndicated TV | 32,322 | 35,159 | -8.1 |
| Cable TV networks | 197,223 | 199,136 | -1.0 |
| Spanish-language network TV | 16,222 | 15,405 | 5.3 |
| Network radio | 4,939 | 2,920 | 69.1 |
| National spot radio | 101,378 | 72,949 | 39.0 |
| Local radio | 105,625 | 94,066 | 12.3 |
| Outdoor | 53,922 | 43,728 | 23.3 |
| Internet (display only) | 165,135 | 108,456 | 52.3 |
| Measured media | 1,378,847 | 1,309,639 | 5.3 |
| Unmeasured spending | 473,687 | 472,408 | 0.3 |
| Total | 1,852,533 | 1,782,047 | 4.0 |
| Media spending by megabrand | 2010 | 2009 | % chg |
| Universal Studios movies | 460,586 | 446,098 | 3.2 |
| Comcast | 252,517 | 430,789 | -41.4 |
| Xfinity | 235,966 | 0 | NA |
| NBC | 140,543 | 95,696 | 46.9 |
| NBCU videos | 58,163 | 72,488 | -19.8 |
| Focus Features movies | 53,642 | 100,182 | -46.5 |
| USA Network | 34,130 | 34,215 | -0.3 |
| MSNBC | 27,948 | 5,023 | 456.4 |
| E! Entertainment TV | 20,897 | 27,921 | -25.2 |
| Style Network | 10,761 | 7,853 | 37.0 |
| Bravo | 10,697 | 15,879 | -32.6 |
| SALES & EARNINGS ($ in millions) | |||
| Comcast Corp. (Nasdaq: CMCSA) | |||
| Worldwide | 2010 | 2009 | % chg |
| Sales | $37,937 | $35,756 | 6.1 |
| Earnings | 3,635 | 3,638 | -0.1 |
| Division sales | 2010 | 2009 | % chg |
| Cable | 35,762 | 33,867 | 5.6 |
| NBC Universal | 16,590 | 15,085 | 10.0 |
| Programming | 1,674 | 1,496 | 11.9 |
| Corporate & other | 883 | 739 | 19.5 |
| Eliminations | -382 | -346 | NA |
