Datacenter

Comcast Corp. [This record free to all users]

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$94,768	$93,170	1.7
Sunday magazine	4,737	870	444.4
B-to-B magazine	14,731	13,755	7.1
Local magazine	230	502	-54.2
Spanish-language magazine	312	75	314.2
Newspaper	99,830	108,720	-8.2
National newspaper	21,602	23,247	-7.1
Spanish-language newspaper	2,073	1,546	34.1
FSI (freestanding inserts)	2	NA	NA
Network TV	241,726	220,735	9.5
Spot TV	302,585	269,613	12.2
Syndicated TV	47,481	35,140	35.1
Cable TV networks	219,719	203,938	7.7
Spanish-language network TV	23,283	16,326	42.6
Network radio	3,977	4,939	-19.5
National spot radio	111,596	101,649	9.8
Local radio	117,973	106,920	10.3
Outdoor	66,888	54,066	23.7
Internet (display only)	211,052	146,799	43.8
Measured media	1,584,564	1,402,012	13.0
Unmeasured spending	880,808	754,200	16.8
Total	2,465,372	2,156,213	14.3

Media spending by megabrand	2011	2010	% chg
Comcast (Universal) movies	585,913	492,193	19.0
Xfinity	348,360	227,170	53.3
Comcast	193,609	257,029	-24.7
NBC	152,073	139,482	9.0
Comcast (NBCU) videos	49,895	58,088	-14.1
USA Network	48,616	34,007	43.0
Universal Hotels & Resorts	40,680	39,737	2.4
MSNBC	23,365	26,766	-12.7
Universal Studios	19,239	19,444	-1.0
E! Entertainment TV	17,931	20,917	-14.3
Telemundo	14,381	7,761	85.3
Golf Channel	13,112	10,883	20.5
Syfy Channel	10,789	9,689	11.4
Style Network	10,114	10,757	-6.0

SALES & EARNINGS ($ in millions)
Comcast Corp. (Nasdaq: CMCSA)
Worldwide	2011	2010	% chg
Sales	$55,852	$37,937	47.2
Earnings	4,160	3,635	14.4

Division sales	2011	2010	% chg
Cable Communications	37,226	35,363	5.3
NBC Universal Cable Networks	8,496	7,679	10.6
Broadcast Television	6,399	6,888	-7.1
Filmed Entertainment	4,592	4,576	0.3
Theme Parks	1,989	1,600	24.3
NBCU Headquarters, Other and Eliminations	-352	-369	NA
Corporate, Other and Eliminations	-689	-683	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Comcast Corp./1 Comcast Ctr., Philadelphia, Pa. 19103/Phone: (215) 286-1700.

http://www.comcast.com/

Abbott Laboratories

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$76,989	$52,081	47.8
Sunday magazine	1,009	2,001	-49.6
B-to-B magazine	237	228	3.9
Spanish-language magazine	435	134	223.9
Newspaper	93	238	-60.8
FSI (freestanding inserts)	4,769	1,098	334.3
Network TV	46,193	67,722	-31.8
Spot TV	4,211	11,386	-63.0
Syndicated TV	34,027	39,218	-13.2
Cable TV networks	98,203	61,772	59.0
Spanish-language network TV	3,034	205	NA
National spot radio	176	44	304.1
Local radio	332	360	-7.9
Outdoor	206	319	-35.2
Internet (display only)	20,887	9,687	115.6
Measured media	290,800	246,493	18.0
Unmeasured spending	216,730	183,709	18.0
Total	507,530	430,201	18.0

Media spending by megabrand	2011	2010	% chg
Humira	93,591	33,675	177.9
Niaspan	38,711	29,908	29.4
Ensure	32,507	20,702	57.0
Pediasure	23,993	15,232	57.5
IsItLowT.com	22,003	19,488	12.9
Freestyle	15,025	24,502	-38.7
Similac	12,772	10,525	21.4
Glucerna	11,015	10,517	4.7

SALES & EARNINGS ($ in millions)
Abbott Laboratories (NYSE: ABT)
Worldwide	2011	2010	% chg
Sales	$38,851	$35,167	10.5
Earnings	4,728	4,626	2.2

Geographic sales	2011	2010	% chg
U.S.	16,014	15,194	5.4
Other	11,010	8,751	25.8
Japan	2,342	2,025	15.7
The Netherlands	2,108	2,001	5.3
Germany	1,759	1,846	-4.7
France	1,297	1,216	6.7
Italy	1,189	1,144	3.9
Canada	1,098	1,036	6.0
Spain	1,063	1,066	-0.3
United Kingdom	971	888	9.3
Division sales	2011	2010	% chg
Proprietary Pharmaceuticals	17,022	15,331	11.0
Nutritionals	6,006	5,532	8.6
Established Pharmaceuticals	5,413	4,519	19.8
Diagnostics	4,126	3,794	8.8
Vascular	3,333	3,194	4.4
Other	2,951	2,797	5.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Abbott Laboratories/100 Abbott Park Rd., Abbott Park, Ill. 60064/Phone: (847) 937-6100.

http://www.abbott.com

Allstate Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$22,189	$15,209	45.9
Sunday magazine	5,594	NA	NA
B-to-B magazine	978	546	79.2
Local magazine	40	3	NA
Spanish-language magazine	NA	540	NA
Newspaper	13,214	3,533	274.0
National newspaper	3,285	4,536	-27.6
Spanish-language newspaper	619	79	681.2
Network TV	84,253	108,772	-22.5
Spot TV	12,848	9,761	31.6
Syndicated TV	66,297	67,048	-1.1
Cable TV networks	169,496	136,874	23.8
Spanish-language network TV	47,300	39,777	18.9
Network radio	12,332	5,515	123.6
National spot radio	24,848	11,152	122.8
Local radio	29,033	12,154	138.9
Outdoor	5,950	12,398	-52.0
Internet (display only)	86,909	28,739	202.4
Measured media	585,185	456,636	28.2
Unmeasured spending	275,381	214,887	28.2
Total	860,566	671,523	28.2

Media spending by megabrand	2011	2010	% chg
Allstate	513,193	365,083	40.6
Esurance	71,577	91,382	-21.7

SALES & EARNINGS ($ in millions)
Allstate Corp. (NYSE: ALL)
Worldwide	2011	2010	% chg
Sales	$32,654	$31,400	4.0
Earnings	788	928	-15.1

Geographic sales	2011	2010	% chg
U.S.	31,762	30,659	3.6
Rest of world	892	741	20.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402-5000.

http://www.allstate.com

Amazon

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$54,097	$41,351	30.8
Sunday magazine	NA	589	NA
B-to-B magazine	171	175	-2.5
Local magazine	52	NA	NA
Newspaper	1,642	535	206.9
National newspaper	15,701	11,791	33.2
Spanish-language newspaper	7	4	85.7
FSI (freestanding inserts)	12	120	-90.0
Network TV	68,729	58,006	18.5
Spot TV	2,750	150	NA
Syndicated TV	NA	58	NA
Cable TV networks	24,952	24,815	0.5
Network radio	NA	885	NA
National spot radio	46	57	-20.2
Local radio	29	57	-50.0
Outdoor	535	238	125.3
Internet (display only)	30,874	22,855	35.1
Measured media	199,595	161,684	23.4
Unmeasured spending	578,054	325,079	77.8
Total	777,648	486,763	59.8

Media spending by megabrand	2011	2010	% chg
Amazon	153,800	129,268	19.0
Zappos	32,042	19,505	64.3

SALES & EARNINGS ($ in millions)
Amazon (Nasdaq: AMZN)
Worldwide	2011	2010	% chg
Sales	$48,077	$34,204	40.6
Earnings	631	1,152	-45.2

Geographic sales	2011	2010	% chg
U.S.	26,705	18,707	42.8
Rest of world	21,372	15,497	37.9
Division sales	2011	2010	% chg
North America Electronics & Other General Merchandise	17,315	10,998	57.4
International Electronics & Other General Merchandise	11,397	7,365	54.7
International Media	9,820	8,007	22.6
North America Media	7,959	6,881	15.7
North America Other	1,431	828	72.8
International Other	155	125	24.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Amazon/410 Terry Ave. N., Seattle, Wash. 98109/Phone: 206-266-1000.

http://www.amazon.com

American Express Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$63,200	$59,938	5.4
Sunday magazine	118	471	-75.0
B-to-B magazine	1,293	2,670	-51.6
Local magazine	176	21	751.7
Spanish-language magazine	NA	84	NA
Newspaper	51,037	97,539	-47.7
National newspaper	23,078	33,156	-30.4
Spanish-language newspaper	1	NA	NA
FSI (freestanding inserts)	23	NA	NA
Network TV	56,598	121,001	-53.2
Spot TV	19,269	24,624	-21.7
Syndicated TV	106	26	310.4
Cable TV networks	29,303	82,144	-64.3
Network radio	268	7,278	-96.3
National spot radio	9,661	17,943	-46.2
Local radio	13,611	20,568	-33.8
Outdoor	17,490	22,164	-21.1
Internet (display only)	120,177	113,598	5.8
Measured media	405,409	603,224	-32.8
Unmeasured spending	1,719,849	1,656,543	3.8
Total	2,125,258	2,259,767	-6.0

Media spending by megabrand	2011	2010	% chg
American Express	386,089	576,819	-33.1

SALES & EARNINGS ($ in millions)
American Express Co. (NYSE: AXP)
Worldwide	2011	2010	% chg
Sales	$29,962	$27,819	7.7
Earnings	4,935	4,057	21.6

Geographic sales	2011	2010	% chg
U.S.	21,254	19,976	6.4
Europe, Middle East, Africa	3,551	3,132	13.4
Japan	3,071	2,630	16.8
Latin America, Canada and Caribbean	2,706	2,451	10.4
Other Unallocated	-620	-607	NA
Division sales	2011	2010	% chg
U.S. Card Services	15,071	14,462	4.2
International Card Services	5,239	4,643	12.8
Global Network & Merchant Services	4,942	4,305	14.8
Global Commercial Services	4,625	4,127	12.1
Corporate & other	85	45	88.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
American Express Co./World Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.

https://home.americanexpress.com

Anheuser-Busch InBev

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$28,821	$37,935	-24.0
Sunday magazine	118	118	0.0
B-to-B magazine	1,186	1,612	-26.5
Local magazine	648	950	-31.8
Newspaper	1,889	1,904	-0.8
National newspaper	476	NA	NA
Spanish-language newspaper	681	574	18.6
FSI (freestanding inserts)	4	NA	NA
Network TV	238,297	286,225	-16.7
Spot TV	17,906	18,300	-2.2
Syndicated TV	8	2,032	-99.6
Cable TV networks	103,729	84,454	22.8
Spanish-language network TV	49,431	55,413	-10.8
Network radio	758	NA	NA
Local radio	25,700	25,308	1.5
Outdoor	30,412	34,281	-11.3
Internet (display only)	15,807	9,992	58.2
Measured media	515,869	559,098	-7.7
Unmeasured spending	907,089	798,786	13.6
Total	1,422,958	1,357,883	4.8

Media spending by megabrand	2011	2010	% chg
Budweiser	389,287	435,458	-10.6
Michelob	41,328	47,999	-13.9
Anheuser-Busch	40,240	45,190	-11.0
Stella Artois	33,129	20,610	60.7

SALES & EARNINGS ($ in millions)
Anheuser-Busch InBev (NYSE: BUD)
Worldwide	2011	2010	% chg
Sales	$39,046	$36,297	7.6
Earnings	7,959	5,762	38.1

Geographic sales	2011	2010	% chg
North America	15,304	15,296	0.1
Latin America North	11,524	10,018	15.0
Western Europe	3,945	3,937	0.2
Latin America South	2,704	2,182	23.9
Asia Pacific	2,317	1,767	31.1
Central & Eastern Europe	1,755	1,619	8.4
Global export & holding cos	1,496	1,479	1.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Anheuser-Busch InBev/Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32-16-27-61-11. Anheuser-Busch InBev/One Busch Place, St. Louis, Mo. 63118/Phone: (314) 577-2000.

http://www.ab-inbev.com

Apollo Group

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$3,119	$2,555	22.1
Sunday magazine	118	NA	NA
B-to-B magazine	496	210	136.8
Local magazine	9	23	-63.2
Newspaper	396	351	12.9
Spanish-language newspaper	2	NA	NA
Network TV	19,937	28,006	-28.8
Spot TV	12,047	18,866	-36.1
Syndicated TV	843	114	638.4
Cable TV networks	26,500	15,978	65.9
Network radio	288	381	-24.4
National spot radio	92	489	-81.1
Local radio	462	1,289	-64.2
Outdoor	6,691	5,160	29.7
Internet (display only)	91,454	100,910	-9.4
Measured media	162,454	174,331	-6.8
Unmeasured spending	451,930	410,375	10.1
Total	614,384	584,706	5.1

Media spending by megabrand	2011	2010	% chg
University of Phoenix	157,426	171,074	-8.0

SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2011 and comparable prior year)
Apollo Group (Nasdaq: APOL)
Worldwide	2011	2010	% chg
Sales	$4,733	$4,926	-3.9
Earnings	536	522	2.7

Geographic sales	2011	2010	% chg
U.S.	4,437	4,618	-3.9
U.K.	223	228	-2.2
Latin America	51	54	-5.6
Other	22	26	-15.4
Division sales	2011	2010	% chg
University of Phoenix	4,323	4,498	-3.9
Apollo Group	320	330	-3.0
Other schools	88	96	-8.3
Corporate	2	2	0.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apollo Group/4025 S. Riverpoint Pkwy., Phoenix, Ariz. 85040/Phone: (480) 966-5394.

http://www.apollogrp.edu

Apple

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$26,859	$19,563	37.3
Sunday magazine	1,480	767	93.0
B-to-B magazine	723	241	200.5
Local magazine	29	NA	NA
Newspaper	31	44	-29.4
National newspaper	11,394	7,582	50.3
FSI (freestanding inserts)	392	452	-13.2
Network TV	383,646	196,785	95.0
Spot TV	384	514	-25.3
Syndicated TV	57	39	46.5
Cable TV networks	77,452	35,018	121.2
Spanish-language network TV	2	NA	NA
Network radio	NA	8	NA
National spot radio	160	74	114.9
Local radio	2,207	798	176.6
Outdoor	37,537	33,355	12.5
Internet (display only)	34,315	21,967	56.2
Measured media	576,669	317,207	81.8
Unmeasured spending	55,402	103,216	-46.3
Total	632,071	420,423	50.3

Media spending by megabrand	2011	2010	% chg
Apple	542,877	279,378	94.3
iTunes	32,811	37,201	-11.8

SALES & EARNINGS ($ in millions; for fiscal year ended 9/24/2011 and comparable prior year)
Apple (Nasdaq: AAPL)
Worldwide	2011	2010	% chg
Sales	$108,249	$65,225	66.0
Earnings	25,922	14,013	85.0

Geographic sales	2011	2010	% chg
International	53,965	33,828	59.5
U.S.	41,812	28,663	45.9
China	12,472	2,764	351.2
Division sales	2011	2010	% chg
iPhone and related products	47,057	25,179	86.9
iPad and related products	20,358	4,958	310.6
Portables	15,344	11,278	36.1
iPod	7,453	8,274	-9.9
Desktops	6,439	6,201	3.8
Other music-related products	6,314	4,948	27.6
Software, service and other net sales	2,954	2,573	14.8
Peripherals and other hardware	2,330	1,814	28.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apple/1 Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996-1010.

http://www.apple.com

AstraZeneca

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$124,907	$112,602	10.9
Sunday magazine	43,005	7,431	478.8
B-to-B magazine	713	1,080	-33.9
Newspaper	14,338	24,390	-41.2
National newspaper	2,998	4,032	-25.7
Network TV	59,120	132,188	-55.3
Spot TV	22,118	13,429	64.7
Syndicated TV	12,159	11,554	5.2
Cable TV networks	55,384	64,167	-13.7
Network radio	1	NA	NA
National spot radio	NA	1,828	NA
Local radio	NA	2,694	NA
Outdoor	NA	224	NA
Internet (display only)	13,473	9,953	35.4
Measured media	348,216	385,572	-9.7
Unmeasured spending	284,904	387,946	-26.6
Total	633,120	773,518	-18.2

Media spending by megabrand	2011	2010	% chg
Symbicort	100,407	152,286	-34.1
Seroquel	80,650	80,459	0.2
Crestor	72,859	95,271	-23.5
Vimovo	69,145	34,106	102.7
Nexium	17,993	16,688	7.8

SALES & EARNINGS ($ in millions)
AstraZeneca (NYSE: AZN)
Worldwide	2011	2010	% chg
Sales	$33,591	$33,269	1.0
Earnings	10,016	8,081	23.9

Geographic sales	2011	2010	% chg
U.S.	13,745	14,010	-1.9
Continental Europe	8,229	8,770	-6.2
Asia, Africa & Australia	6,596	5,658	16.6
Rest of Americas	3,041	2,879	5.6
U.K.	1,980	1,952	1.4
Division sales	2011	2010	% chg
Cardiovascular	10,212	9,403	8.6
Neuroscience	7,204	6,704	7.5
Gastrointestinal	5,536	6,088	-9.1
Respiratory and inflamation	4,468	4,099	9.0
Oncology	3,705	4,045	-8.4
Infection and other	1,856	2,176	-14.7
Other businesses	610	754	-19.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AstraZeneca/2 Kingdom St., Paddington, London, United Kingdom W2 6BD/Phone: 44-207-604-8000. AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del. 19850/Phone: (302) 886-3000.

http://www.astrazeneca-us.com

AT&T

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$48,521	$46,382	4.6
Sunday magazine	1,288	NA	NA
B-to-B magazine	1,704	3,088	-44.8
Local magazine	475	160	196.8
Spanish-language magazine	127	358	-64.6
Newspaper	155,315	182,233	-14.8
National newspaper	37,204	32,625	14.0
Spanish-language newspaper	1,046	268	291.1
FSI (freestanding inserts)	50	6	685.7
Network TV	687,655	806,729	-14.8
Spot TV	252,137	334,868	-24.7
Syndicated TV	13,519	2,919	363.2
Cable TV networks	319,982	308,301	3.8
Spanish-language network TV	51,988	63,072	-17.6
Network radio	1,218	4,527	-73.1
National spot radio	19,924	41,639	-52.2
Local radio	71,342	98,270	-27.4
Outdoor	35,019	51,202	-31.6
Internet (display only)	155,256	134,777	15.2
Measured media	1,853,768	2,111,423	-12.2
Unmeasured spending	505,232	877,577	-42.4
Total	2,359,000	2,989,000	-21.1

Media spending by megabrand	2011	2010	% chg
AT&T	1,838,321	2,087,390	-11.9

SALES & EARNINGS ($ in millions)
AT&T (NYSE: T)
Worldwide	2011	2010	% chg
Sales	$126,723	$124,280	2.0
Earnings	4,184	20,179	-79.3

Division sales	2011	2010	% chg
Wireless service	63,212	58,500	8.1
Wireline	59,765	61,300	-2.5
Advertising solutions	3,293	3,935	-16.3
Other	453	545	-16.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AT&T/208 S. Akard St., Dallas, Texas 75202/Phone: (800) 283-6407.

http://www.att.com

Bank of America Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$21,444	$23,302	-8.0
Sunday magazine	118	1,950	-94.0
B-to-B magazine	3,534	5,630	-37.2
Local magazine	104	246	-57.9
Spanish-language magazine	83	54	54.4
Newspaper	57,435	17,361	230.8
National newspaper	3,152	13,592	-76.8
Spanish-language newspaper	191	736	-74.0
Network TV	90,339	134,284	-32.7
Spot TV	37,689	33,050	14.0
Syndicated TV	29	65	-55.7
Cable TV networks	51,946	40,966	26.8
Spanish-language network TV	11,299	12,503	-9.6
Network radio	694	475	46.0
National spot radio	7,099	979	624.8
Local radio	7,859	1,782	340.9
Outdoor	10,670	11,017	-3.2
Internet (display only)	109,557	73,004	50.1
Measured media	413,239	370,996	11.4
Unmeasured spending	1,291,402	1,181,648	9.3
Total	1,704,641	1,552,644	9.8

Media spending by megabrand	2011	2010	% chg
Bank of America	379,675	317,041	19.8
Merrill Lynch	27,540	44,998	-38.8

SALES & EARNINGS ($ in millions)
Bank of America Corp. (NYSE: BAC)
Worldwide	2011	2010	% chg
Sales	$93,454	$110,220	-15.2
Earnings	1,446	-2,238	NA

Geographic sales	2011	2010	% chg
U.S.	72,313	93,815	-22.9
Asia	10,890	4,187	160.1
Europe, Middle East & Africa	7,320	8,490	-13.8
Latin America & the Caribbean	1,631	2,428	-32.8
Canada	1,300	1,300	0.0
Division sales	2011	2010	% chg
Global banking and markets	23,618	27,949	-15.5
Global card services	18,143	22,340	-18.8
Global wealth & investment mgmt	17,376	16,289	6.7
All other	15,201	9,695	56.8
Deposits	12,689	13,562	-6.4
Global commercial banking	10,553	11,226	-6.0
FTE Adjustment	-972	-1,170	NA
Consumer Real Estate Services	-3,154	10,329	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.

http://bankofamerica.com

Bayer

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$54,522	$75,940	-28.2
B-to-B magazine	13,502	13,440	0.5
Local magazine	42	54	-22.1
Spanish-language magazine	68	39	75.7
Newspaper	1,868	1,479	26.3
Spanish-language newspaper	NA	1	NA
FSI (freestanding inserts)	13,617	10,170	33.9
Network TV	101,342	81,392	24.5
Spot TV	5,748	13,135	-56.2
Syndicated TV	41,566	25,516	62.9
Cable TV networks	141,266	135,530	4.2
Spanish-language network TV	1,942	1,432	35.6
Network radio	371	1,689	-78.1
National spot radio	2,395	1,948	22.9
Local radio	821	229	257.8
Outdoor	246	161	52.4
Internet (display only)	7,991	6,922	15.4
Measured media	387,302	369,079	4.9
Unmeasured spending	167,348	177,605	-5.8
Total	554,650	546,683	1.5

Media spending by megabrand	2011	2010	% chg
Bayer	87,623	96,662	-9.4
Aleve	74,113	57,617	28.6
One A Day	56,458	52,710	7.1
Beyaz	37,516	NA	NA
Alka-Seltzer	26,715	24,005	11.3
Phillips	25,799	18,256	41.3
K9 Advantix	19,445	17,951	8.3
Citracal	15,150	12,042	25.8
Flintstones	10,251	8,395	22.1

SALES & EARNINGS ($ in millions)
Bayer (ETR: BAYN)
Worldwide	2011	2010	% chg
Sales	$50,878	$46,593	9.2
Earnings	3,440	1,740	97.8

Geographic sales	2011	2010	% chg
Other	31,174	28,057	11.1
U.S.	9,750	9,440	3.3
Germany	6,474	5,885	10.0
China	3,479	3,211	8.3
Division sales	2011	2010	% chg
Health Care	23,914	22,459	6.5
MaterialScience	15,087	13,483	11.9
CropScience	10,105	9,070	11.4
Reconsiliation	1,772	1,582	12.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bayer/AG/Bayerwerk, Leverkusen, Germany 51368/Phone: 49 (0) 214-30-1. Bayer/Bayer Corp., 100 Bayer Rd., Pittsburgh, Pa. 15205/Phone: (800) BAYER-4.

http://www.bayer.com

Berkshire Hathaway

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$154,241	$147,039	4.9
Sunday magazine	73	1,415	-94.8
B-to-B magazine	3,804	4,726	-19.5
Local magazine	129	123	4.3
Spanish-language magazine	255	205	24.5
Newspaper	12,028	12,131	-0.8
National newspaper	8,003	9,045	-11.5
Spanish-language newspaper	40	19	104.7
Network TV	207,086	211,183	-1.9
Spot TV	73,309	92,847	-21.0
Syndicated TV	56,886	63,499	-10.4
Cable TV networks	330,222	275,829	19.7
Spanish-language network TV	12,804	7,741	65.4
Network radio	27,257	28,750	-5.2
National spot radio	32,476	35,012	-7.2
Local radio	39,512	39,013	1.3
Outdoor	27,193	30,031	-9.4
Internet (display only)	18,126	13,322	36.1
Measured media	1,003,444	971,932	3.2
Unmeasured spending	390,228	377,973	3.2
Total	1,393,672	1,349,905	3.2

Media spending by megabrand	2011	2010	% chg
Geico	768,667	739,496	3.9
Dairy Queen	76,745	79,938	-4.0
Fruit of the Loom	33,766	32,368	4.3
Russell	12,619	5,179	143.7
RC Willey	10,989	9,209	19.3

SALES & EARNINGS ($ in millions)
Berkshire Hathaway (NYSE: BRK.B)
Worldwide	2011	2010	% chg
Sales	$143,688	$136,185	5.5
Earnings	10,254	12,967	-20.9

Division sales	2011	2010	% chg
Insurance Group	36,821	32,935	11.8
McLane Co.	33,279	32,687	1.8
Other businesses	32,202	27,956	15.2
Burlington Northern Santa Fe (not pro forma)	19,548	15,059	29.8
MidAmerican	11,291	11,305	-0.1
Marmon	6,925	5,967	16.1
Finance & Financial products	4,014	4,264	-5.9
Reconsiliation	438	666	-34.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Berkshire Hathaway/3555 Farnam Street, Ste. 1440, Omaha, Neb. 68131/Phone: (402) 346-1400.

http://www.berkshirehathaway.com

Best Buy Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$2,836	$1,227	131.1
Sunday magazine	29	29	0.0
B-to-B magazine	694	526	31.9
Local magazine	41	48	-14.1
Newspaper	86,353	96,935	-10.9
National newspaper	11,661	9,291	25.5
Spanish-language newspaper	2,928	2,854	2.6
FSI (freestanding inserts)	257	1,060	-75.8
Network TV	127,169	62,100	104.8
Spot TV	1,211	2,043	-40.7
Syndicated TV	41,750	21,440	94.7
Cable TV networks	66,930	55,317	21.0
Spanish-language network TV	NA	6,637	NA
Network radio	NA	24	NA
National spot radio	980	1,627	-39.8
Local radio	4,232	3,493	21.1
Outdoor	1,148	1,286	-10.7
Internet (display only)	22,644	16,191	39.9
Measured media	370,862	282,127	31.5
Unmeasured spending	367,269	362,220	1.4
Total	738,131	644,347	14.6

Media spending by megabrand	2011	2010	% chg
Best Buy	348,260	259,963	34.0
Pacific Sales	21,561	18,428	17.0

SALES & EARNINGS ($ in millions; for fiscal year ended 3/3/2012 and comparable prior year)
Best Buy Co. (NYSE: BBY)
Worldwide	2011	2010	% chg
Sales	$50,705	$49,747	1.9
Earnings	-1,231	1,277	NA

Geographic sales	2011	2010	% chg
U.S.	37,615	37,070	1.5
Canada	5,635	5,468	3.1
Europe	5,228	5,316	-1.7
China	2,069	1,779	16.3
Other	158	114	38.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Best Buy Co./7601 Penn Ave. S., Richfield, Minn. 55423/Phone: (612) 291-1000.

http://www.bby.com

Boehringer Ingelheim

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$43,972	$8,349	426.6
Sunday magazine	2,765	391	607.0
B-to-B magazine	1,793	1,260	42.3
Local magazine	5	NA	NA
Spanish-language magazine	93	42	122.8
Newspaper	764	1,705	-55.2
National newspaper	2,331	NA	NA
FSI (freestanding inserts)	5,255	5,791	-9.3
Network TV	104,056	70,171	48.3
Spot TV	2,579	1,341	92.3
Syndicated TV	51,047	20,273	151.8
Cable TV networks	26,093	25,998	0.4
National spot radio	67	844	-92.1
Local radio	5	1,175	-99.6
Outdoor	115	117	-1.3
Internet (display only)	1,442	854	68.9
Measured media	242,380	138,310	75.2
Unmeasured spending	160,998	91,920	75.2
Total	403,379	230,230	75.2

Media spending by megabrand	2011	2010	% chg
Pradaxa	106,109	143	NA
Spiriva Handihaler	79,233	70,730	12.0
Zantac	27,678	25,598	8.1
Dulcolax	15,355	19,130	-19.7

SALES & EARNINGS ($ in millions)
Worldwide	2011	2010	% chg
Sales	$18,345	$16,713	9.8
Earnings	2,056	1,179	74.3

Geographic sales	2011	2010	% chg
U.S.	6,714	5,990	12.1
Europe	5,623	5,430	3.6
Asia, Australia, Africa	4,244	3,682	15.3
Rest of world	1,765	1,611	9.6
Division sales	2011	2010	% chg
Prescription Medicines	14,062	12,883	9.2
Consumer Health Care	1,944	1,750	11.1
Animal Health	1,359	1,223	11.1
Industrial customers	971	847	14.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Boehringer Ingelheim/Binger Str. 173, Ingelheim, Germany 55216/Phone: 49-6132-770. Boehringer Ingelheim/900 Ridgebury Rd., P.O. Box 368, Ridgefield, Conn. 06877/Phone: (203) 798-9988.

http://www.boehringer-ingelheim.com

Bristol-Myers Squibb Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$58,222	$78,973	-26.3
Sunday magazine	1,448	NA	NA
B-to-B magazine	296	15	NA
Spanish-language magazine	NA	4	NA
Newspaper	NA	137	NA
Network TV	87,970	157,596	-44.2
Spot TV	19,366	19,164	1.1
Syndicated TV	8,820	18,959	-53.5
Cable TV networks	41,725	45,324	-7.9
National spot radio	144	NA	NA
Local radio	60	NA	NA
Outdoor	100	15	560.5
Internet (display only)	5,430	10,004	-45.7
Measured media	223,583	330,191	-32.3
Unmeasured spending	400,107	302,272	32.4
Total	623,690	632,463	-1.4

Media spending by megabrand	2011	2010	% chg
Abilify	126,389	155,663	-18.8
Plavix	50,560	127,184	-60.2
Orencia	32,821	34,015	-3.5

SALES & EARNINGS ($ in millions)
Bristol-Myers Squibb Co. (NYSE: BMY)
Worldwide	2011	2010	% chg
Sales	$21,244	$19,484	9.0
Earnings	5,260	4,513	16.6

Geographic sales	2011	2010	% chg
U.S.	13,845	12,613	9.8
Europe	3,667	3,448	6.4
Japan, Asia Pacific, Canada	1,862	1,651	12.8
Latin America, Middle East Africa	894	856	4.4
Emerging markets	887	804	10.3
Other	89	112	-20.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

http://www.bms.com

Campbell Soup Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$173,509	$156,829	10.6
Sunday magazine	43,893	63,055	-30.4
B-to-B magazine	563	969	-41.9
Local magazine	24	NA	NA
Newspaper	83	8,859	-99.1
National newspaper	NA	532	NA
Spanish-language newspaper	4	NA	NA
FSI (freestanding inserts)	25,074	27,278	-8.1
Network TV	94,968	81,060	17.2
Spot TV	2,657	3,537	-24.9
Syndicated TV	12,249	13,084	-6.4
Cable TV networks	97,446	102,091	-4.5
Network radio	3,032	3,637	-16.6
National spot radio	1,313	226	481.9
Local radio	741	559	32.5
Outdoor	5	NA	NA
Internet (display only)	5,918	3,940	50.2
Measured media	461,478	465,655	-0.9
Unmeasured spending	43,421	57,119	-24.0
Total	504,899	522,775	-3.4

Media spending by megabrand	2011	2010	% chg
Campbell	235,667	240,074	-1.8
V8	80,820	77,352	4.5
Pepperidge Farm	64,124	59,166	8.4
Swanson	39,251	43,199	-9.1

SALES & EARNINGS ($ in millions; for fiscal year ended 7/31/2011 and comparable prior year)
Campbell Soup Co. (NYSE: CPB)
Worldwide	2011	2010	% chg
Sales	$7,719	$7,676	0.6
Earnings	802	844	-5.0

Geographic sales	2011	2010	% chg
U.S.	5,309	5,436	-2.3
Australia, Asia Pacific	1,138	978	16.4
Other	676	661	2.3
Europe	596	601	-0.8
Division sales	2011	2010	% chg
U.S. Simple Meals	2,751	2,938	-6.4
Global Baking and Snacking	2,156	1,975	9.2
International Simple Meals and Beverages	1,463	1,423	2.8
U.S. Beverages	759	762	-0.4
North American Foodservice	590	578	2.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Campbell Soup Co./World Headquarters, 1 Campbell Place, Camden, N.J. 08103-1799/Phone: (856) 342-4800.

http://www.campbellsoup.com

Capital One Financial Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$5,943	$3,226	84.2
B-to-B magazine	146	29	396.9
Local magazine	235	95	146.3
Newspaper	49,859	36,111	38.1
National newspaper	8,601	3,097	177.8
Spanish-language newspaper	14	42	-65.3
Network TV	149,833	127,541	17.5
Spot TV	42,472	34,301	23.8
Syndicated TV	15	96	-84.1
Cable TV networks	88,047	71,537	23.1
Network radio	336	NA	NA
National spot radio	6,940	10,027	-30.8
Local radio	8,188	10,750	-23.8
Outdoor	14,769	10,081	46.5
Internet (display only)	133,531	103,178	29.4
Measured media	508,929	410,110	24.1
Unmeasured spending	534,060	467,617	14.2
Total	1,042,989	877,727	18.8

Media spending by megabrand	2011	2010	% chg
Capital One	412,534	319,292	29.2
ING	89,146	83,136	7.2

SALES & EARNINGS ($ in millions)
Capital One Financial Corp. (NYSE: COF)
Worldwide	2011	2010	% chg
Sales	$16,279	$16,171	0.7
Earnings	3,147	2,743	14.7

Geographic sales	2011	2010	% chg
U.S.	14,933	14,816	0.8
International	1,346	1,355	-0.7
Division sales	2011	2010	% chg
Domestic credit card	9,085	9,259	-1.9
Consumer banking	4,956	4,597	7.8
Commercial banking	1,647	1,473	11.8
International card	1,346	1,355	-0.7
Reconciliation	0	-6	NA
Other	-755	-507	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Capital One Financial Corp./1680 Capital One Dr., McLean, Va. 22102/Phone: (703) 720-1000.

http://www.capitalone.com

Citigroup

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$51,542	$13,218	289.9
Sunday magazine	12,539	666	NA
B-to-B magazine	1,909	1,543	23.8
Local magazine	16	17	-10.9
Spanish-language magazine	25	NA	NA
Newspaper	22,283	22,906	-2.7
National newspaper	14,263	7,430	92.0
Spanish-language newspaper	298	252	18.2
Network TV	58,122	15,900	265.6
Spot TV	90,018	38,413	134.3
Syndicated TV	631	NA	NA
Cable TV networks	34,473	1,107	NA
Network radio	2,554	185	NA
National spot radio	4,151	2,783	49.1
Local radio	5,523	5,860	-5.8
Outdoor	12,089	3,652	231.0
Internet (display only)	52,408	16,961	209.0
Measured media	362,842	130,893	177.2
Unmeasured spending	343,776	375,613	-8.5
Total	706,617	506,506	39.5

Media spending by megabrand	2011	2010	% chg
Citi	330,854	125,431	163.8
OneMain	31,764	NA	NA

SALES & EARNINGS ($ in millions)
Citigroup (NYSE: C)
Worldwide	2011	2010	% chg
Sales	$78,353	$86,601	-9.5
Earnings	11,103	10,951	1.4

Division sales	2011	2010	% chg
Global Consumer Banking	32,585	32,374	0.7
Institutional Clients Group	31,986	33,186	-3.6
Citi Holdings	12,896	19,287	-33.1
Corporate, other	886	1,754	-49.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Citigroup/399 Park Ave., New York, N.Y. 10022/Phone: (212) 559-1000.

http://www.citi.com/citigroup

Clorox Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$86,374	$122,201	-29.3
Sunday magazine	5,817	1,746	233.2
B-to-B magazine	193	171	12.7
Spanish-language magazine	16	16	NA
Newspaper	52	31	69.6
FSI (freestanding inserts)	11,449	10,987	4.2
Network TV	57,019	61,363	-7.1
Spot TV	9,672	11,997	-19.4
Syndicated TV	24,762	27,787	-10.9
Cable TV networks	93,677	100,702	-7.0
Spanish-language network TV	28,057	29,365	-4.5
Network radio	2,233	2,108	5.9
National spot radio	333	511	-34.9
Local radio	1,338	1,374	-2.6
Outdoor	4	NA	NA
Internet (display only)	22,592	14,598	54.8
Measured media	343,587	384,957	-10.7
Unmeasured spending	52,850	9,375	463.7
Total	396,437	394,332	0.5

Media spending by megabrand	2011	2010	% chg
Clorox	135,370	173,127	-21.8
Hidden Valley	40,877	39,027	4.7
Glad	36,957	39,907	-7.4
Fresh Step	33,303	34,901	-4.6
Brita	23,676	23,200	2.0
Kingsford	14,598	19,494	-25.1
Pine-Sol	13,210	18,163	-27.3
Liquid Plumr	10,531	12,924	-18.5

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
Clorox Co. (NYSE: CLX)
Worldwide	2011	2010	% chg
Sales	$5,231	$5,234	-0.1
Earnings	557	603	-7.6

Geographic sales	2011	2010	% chg
U.S.	4,131	4,178	-1.1
Foreign	1,100	1,056	4.2
Division sales	2011	2010	% chg
Cleaning	1,619	1,624	-0.3
Household	1,611	1,663	-3.1
International	1,118	1,083	3.2
Lifestyle	883	864	2.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000.

http://www.thecloroxcompany.com

Coca-Cola Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$55,838	$41,601	34.2
Sunday magazine	1,796	184	877.4
B-to-B magazine	1,446	1,321	9.5
Local magazine	330	296	11.5
Spanish-language magazine	633	223	183.3
Newspaper	3,007	6,964	-56.8
National newspaper	2,261	5,848	-61.3
Spanish-language newspaper	216	258	-16.3
FSI (freestanding inserts)	4,283	3,254	31.6
Network TV	143,600	190,374	-24.6
Spot TV	3,270	2,853	14.6
Syndicated TV	5,427	5,619	-3.4
Cable TV networks	49,197	41,784	17.7
Spanish-language network TV	26,943	36,335	-25.8
Network radio	1,053	1,492	-29.4
National spot radio	2,168	3,308	-34.5
Local radio	27,814	27,181	2.3
Outdoor	36,193	33,109	9.3
Internet (display only)	24,570	16,535	48.6
Measured media	390,044	418,539	-6.8
Unmeasured spending	220,331	188,039	17.2
Total	610,375	606,578	0.6

Media spending by megabrand	2011	2010	% chg
Coca-Cola	232,122	265,124	-12.4
Glaceau	35,767	48,281	-25.9
Minute Maid	28,987	19,478	48.8
Powerade	25,313	23,830	6.2
Simply	20,974	19,585	7.1

SALES & EARNINGS ($ in millions)
Coca-Cola Co. (NYSE: KO)
Worldwide	2011	2010	% chg
Sales	$46,542	$35,119	32.5
Earnings	8,572	11,809	-27.4

Geographic sales	2011	2010	% chg
U.S.	18,699	10,629	75.9
Bottling Investments	8,501	8,216	3.5
Pacific	5,454	4,941	10.4
Europe	4,777	4,424	8.0
Latin America	4,403	3,880	13.5
Eurasia & Africa	2,689	2,426	10.8
Rest of North America	1,860	511	264.0
Corporate	159	92	72.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

http://www.thecoca-colacompany.com/

Coty

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$240,836	$223,763	7.6
Sunday magazine	1,307	1,957	-33.2
B-to-B magazine	1,061	1,006	5.4
Local magazine	35	18	100.0
Spanish-language magazine	53	63	-14.9
Newspaper	138	349	-60.6
National newspaper	438	133	229.7
FSI (freestanding inserts)	2,247	3,007	-25.3
Network TV	9,920	13,720	-27.7
Spot TV	1,304	1,428	-8.6
Syndicated TV	1,289	23	NA
Cable TV networks	21,693	16,560	31.0
Spanish-language network TV	2,093	897	133.4
National spot radio	NA	34	NA
Local radio	36	491	-92.8
Outdoor	513	284	80.5
Internet (display only)	2,080	2,055	1.2
Measured media	285,044	265,787	7.2
Unmeasured spending	192,462	179,459	7.2
Total	477,505	445,246	7.2

Media spending by megabrand	2011	2010	% chg
Sally Hansen	57,891	36,108	60.3
Calvin Klein	51,159	41,088	24.5
Rimmel	29,677	26,689	11.2
OPI	26,625	20,506	29.8
Marc Jacobs	16,060	18,260	-12.0

SALES & EARNINGS ($ in millions)
Worldwide	2011	2010	% chg
Sales	$4,100	$3,600	13.9

Geographic sales	2011	2010	% chg
EMEA	2,132	0	NA
Asia Pacific	451	0	NA
Color Cosmetics	1,148	828	38.6
Skin & Body Care	615	540	13.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coty/2 Park Ave., New York, N.Y. 10016/Phone: (212) 479-4300.

http://www.coty.com

Daimler

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$14,259	$28,102	-49.3
Sunday magazine	NA	230	NA
B-to-B magazine	3,471	2,948	17.7
Local magazine	98	61	59.6
Spanish-language magazine	NA	46	NA
Newspaper	624	1,205	-48.2
National newspaper	2,858	14,518	-80.3
Spanish-language newspaper	NA	2	NA
Network TV	123,944	113,529	9.2
Spot TV	22,751	26,775	-15.0
Syndicated TV	60	1,185	-94.9
Cable TV networks	57,201	53,836	6.2
Network radio	1,963	4,049	-51.5
Local radio	3,709	7,750	-52.1
Outdoor	2,053	1,685	21.8
Internet (display only)	11,659	16,186	-28.0
Measured media	244,648	272,107	-10.1
Unmeasured spending	143,682	152,782	-6.0
Total	388,330	424,889	-8.6

Media spending by megabrand	2011	2010	% chg
Mercedes-Benz	225,552	262,653	-14.1
Smart	14,119	2,796	405.0

SALES & EARNINGS ($ in millions)
Daimler (ETR: DAI)
Worldwide	2011	2010	% chg
Sales	$148,393	$129,816	14.3
Earnings	8,397	6,207	35.3

Geographic sales	2011	2010	% chg
U.S.	30,952	26,845	15.3
Germany	27,513	25,603	7.5
Rest of Western Europe	27,347	25,492	7.3
Other	25,717	21,302	20.7
Asia	16,087	14,029	14.7
China	15,451	12,076	27.9
Rest of NAFTA	5,298	4,470	18.5
Division sales	2011	2010	% chg
Mercedes-Benz Cars	77,393	68,680	12.7
Daimler Trucks	36,778	29,162	26.1
Daimler Financial Services	15,862	16,034	-1.1
Mercedes-Benz Vans	12,306	9,982	23.3
Daimler Buses	6,055	5,958	1.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Daimler/Mercedesstrasse 137, Stuttgart, Germany 70546/Phone: 49-711-170. Daimler/770 11th Ave., New York, N.Y. 10019/Phone: (212) 909-9063.

http://www.daimler.com

Dell

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$15,734	$9,050	73.9
Sunday magazine	4,307	18,987	-77.3
B-to-B magazine	6,547	5,430	20.6
Newspaper	9,693	12,486	-22.4
National newspaper	10,784	14,718	-26.7
Spanish-language newspaper	NA	1	NA
FSI (freestanding inserts)	162	11	NA
Network TV	24,103	8,442	185.5
Spot TV	532	2	NA
Cable TV networks	78,640	117,181	-32.9
Network radio	NA	560	NA
National spot radio	19	89	-79.0
Local radio	383	25	NA
Outdoor	5,975	2,009	197.4
Internet (display only)	32,368	45,616	-29.0
Measured media	189,248	234,607	-19.3
Unmeasured spending	232,002	144,223	60.9
Total	421,251	378,830	11.2

Media spending by megabrand	2011	2010	% chg
Dell	185,806	231,566	-19.8

SALES & EARNINGS ($ in millions; for fiscal year ended 2/3/2012 and comparable prior year)
Dell (Nasdaq: DELL)
Worldwide	2011	2010	% chg
Sales	$62,071	$61,494	0.9
Earnings	3,492	2,635	32.5

Geographic sales	2011	2010	% chg
Foreign Countries	31,667	29,582	7.0
U.S.	30,404	31,912	-4.7
Division sales	2011	2010	% chg
Products	49,906	50,002	-0.2
Services, including software related	12,165	11,492	5.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dell/One Dell Way, Round Rock, Texas 78682/Phone: (512) 338-4400.

http://www.dell.com

Deutsche Telekom

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$3,924	$7,432	-47.2
B-to-B magazine	63	150	-57.9
Spanish-language magazine	57	113	-49.6
Newspaper	57,944	97,970	-40.9
National newspaper	7,201	15,409	-53.3
Spanish-language newspaper	2,307	98	NA
Network TV	110,921	174,060	-36.3
Spot TV	47,201	5,639	737.0
Syndicated TV	18,049	41,996	-57.0
Cable TV networks	70,205	102,360	-31.4
Spanish-language network TV	69,341	74,711	-7.2
National spot radio	20,910	2,574	712.3
Local radio	29,746	3,952	652.7
Outdoor	24,203	2,470	879.9
Internet (display only)	55,163	52,576	4.9
Measured media	517,236	581,509	-11.1
Unmeasured spending	254,758	237,518	7.3
Total	771,993	819,026	-5.7

Media spending by megabrand	2011	2010	% chg
T-Mobile	517,056	581,509	-11.1

SALES & EARNINGS ($ in millions)
Deutsche Telekom (ETR: DTE)
Worldwide	2011	2010	% chg
Sales	$81,694	$82,888	-1.4
Earnings	836	2,337	-64.2

Geographic sales	2011	2010	% chg
Germany	31,507	31,236	0.9
U.S.	20,615	21,346	-3.4
Rest of Europe	20,100	21,489	-6.5
System Solutions	9,147	8,513	7.4
Group Headquarters and shared services	325	304	6.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49-228-181-0. Deutsche Telekom/14 Wall St., Suite 6B, New York, N.Y. 10005/Phone: (212) 424-2900.

http://www.telekom.com

Diageo

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$20,857	$8,678	140.3
Sunday magazine	1,329	NA	NA
B-to-B magazine	155	221	-30.1
Local magazine	922	1,244	-25.9
Spanish-language magazine	97	NA	NA
Newspaper	1,212	3,434	-64.7
National newspaper	1,895	743	155.1
Spanish-language newspaper	76	226	-66.3
FSI (freestanding inserts)	3,626	3,655	-0.8
Network TV	5,857	9,742	-39.9
Spot TV	4,144	1,318	214.3
Syndicated TV	671	1,891	-64.5
Cable TV networks	58,519	70,585	-17.1
Network radio	81	NA	NA
National spot radio	670	2,427	-72.4
Local radio	12,534	12,192	2.8
Outdoor	30,104	24,932	20.7
Internet (display only)	8,723	8,339	4.6
Measured media	151,471	149,626	1.2
Unmeasured spending	604,169	528,717	14.3
Total	755,640	678,343	11.4

Media spending by megabrand	2011	2010	% chg
Diageo	29,466	25,521	15.5
Smirnoff	20,881	28,947	-27.9
Captain Morgan	16,829	26,720	-37.0

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
Diageo (NYSE: DEO)
Worldwide	2011	2010	% chg
Sales	$21,229	$20,037	5.9
Earnings	3,236	2,695	20.1

Geographic sales	2011	2010	% chg
Europe	6,722	6,759	-0.5
U.S.	5,745	5,590	2.8
International	5,429	4,982	9.0
Asia Pacific	2,784	2,230	24.8
Canada	436	368	18.5
Corporate	112	108	3.7
Division sales	2011	2010	% chg
Spirits	14,025	13,105	7.0
Beer	4,539	4,256	6.6
Ready to drink	1,508	1,418	6.3
Wine	900	993	-9.4
Other	257	266	-3.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Diageo/Lakeside Drive, Park Royal, London, U.K. NW107HQ/Phone: 44-20-8978-6000. Diageo/801 Main Ave., Norwalk, Conn. 06851/Phone: (203) 229-2100.

http://www.diageo.com

DirecTV

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$13,876	$22,620	-38.7
Sunday magazine	3,343	10	NA
B-to-B magazine	1,087	1,243	-12.5
Local magazine	NA	18	NA
Spanish-language magazine	10	68	-85.9
Newspaper	9,806	14,245	-31.2
National newspaper	NA	19	NA
Spanish-language newspaper	32	140	-77.2
FSI (freestanding inserts)	9,920	10,075	-1.5
Network TV	135,868	156,151	-13.0
Spot TV	34,219	26,372	29.8
Syndicated TV	32	5	591.3
Cable TV networks	122,041	92,369	32.1
Spanish-language network TV	24,560	101,462	-75.8
Network radio	39	237	-83.8
National spot radio	472	457	3.3
Local radio	304	556	-45.4
Outdoor	166	163	2.1
Internet (display only)	8,814	5,259	67.6
Measured media	364,588	431,466	-15.5
Unmeasured spending	121,529	63,610	91.1
Total	486,117	495,076	-1.8

Media spending by megabrand	2011	2010	% chg
DirecTV	348,536	418,690	-16.8

SALES & EARNINGS ($ in millions)
DirecTV (Nasdaq: DTV)
Worldwide	2011	2010	% chg
Sales	$27,226	$24,102	13.0
Earnings	2,636	2,312	14.0

Geographic sales	2011	2010	% chg
U.S	22,310	20,684	7.9
Brazil	3,020	2,013	50.0
Rest of Latin America	1,896	1,405	34.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
DirecTV/2230 E. Imperial Hwy., El Segundo, Calif. 90245/Phone: (310) 964-5000.

http://www.directv.com

Discover Financial Services

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$46,247	$45,198	2.3
Sunday magazine	679	7,426	-90.9
B-to-B magazine	464	673	-31.1
Newspaper	604	1,124	-46.2
National newspaper	115	1,041	-88.9
FSI (freestanding inserts)	7,290	11,883	-38.7
Network TV	44,134	53,367	-17.3
Spot TV	1,636	1,445	13.2
Syndicated TV	1,291	2,307	-44.1
Cable TV networks	35,808	32,897	8.9
Network radio	4,989	8,517	-41.4
National spot radio	303	NA	NA
Local radio	527	117	349.1
Outdoor	1,502	1,009	48.8
Internet (display only)	8,023	10,461	-23.3
Measured media	153,611	177,464	-13.4
Unmeasured spending	383,875	285,622	34.4
Total	537,486	463,086	16.1

Media spending by megabrand	2011	2010	% chg
Discover	145,404	164,431	-11.6

SALES & EARNINGS ($ in millions; for fiscal year ended 11/30/2011 and comparable prior year)
Discover Financial Services (NYSE: DFS)
Worldwide	2011	2010	% chg
Sales	$7,066	$6,658	6.1
Earnings	2,227	765	191.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Discover Financial Services/2500 Lake Cook Rd., Riverwoods, Ill. 60015/Phone: (224) 405-0900.

http://www.discovercard.com

Dish Network Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$3,059	$4,631	-33.9
Sunday magazine	9,738	4,585	112.4
B-to-B magazine	465	121	285.4
Spanish-language magazine	902	686	31.3
Newspaper	5,324	18,445	-71.1
National newspaper	NA	1,108	NA
Spanish-language newspaper	1,815	1,664	9.1
FSI (freestanding inserts)	2,205	2,152	2.5
Network TV	37,262	93,987	-60.4
Spot TV	12,459	22,654	-45.0
Syndicated TV	80,897	122,280	-33.8
Cable TV networks	32,874	38,360	-14.3
Spanish-language network TV	138,591	73,449	88.7
Network radio	NA	469	NA
National spot radio	1,945	10,312	-81.1
Local radio	2,095	4,081	-48.7
Outdoor	630	1,131	-44.3
Internet (display only)	18,107	8,335	117.2
Measured media	348,368	408,449	-14.7
Unmeasured spending	87,092	82,879	5.1
Total	435,459	491,328	-11.4

Media spending by megabrand	2011	2010	% chg
Dish	330,211	377,347	-12.5
Blockbuster	15,942	28,937	-44.9

SALES & EARNINGS ($ in millions)
Dish Network Corp. (Nasdaq: DISH)
Worldwide	2011	2010	% chg
Sales	$14,048	$12,641	11.1
Earnings	1,516	985	53.9

Division sales	2011	2010	% chg
Dish	13,078	12,641	3.5
Blockbuster	975	NA	NA
All other, eliminations	-5	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dish Network Corp./9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: 303-723-1000.

http://www.dishnetwork.com

Doctor's Associates (Subway)

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$3,299	$1,904	73.3
B-to-B magazine	142	171	-16.9
Newspaper	530	554	-4.4
National newspaper	4,652	4,152	12.0
Spanish-language newspaper	19	20	-8.3
FSI (freestanding inserts)	1,405	1,009	39.2
Network TV	179,294	166,744	7.5
Spot TV	81,498	94,123	-13.4
Syndicated TV	18,527	11,343	63.3
Cable TV networks	118,860	93,285	27.4
Spanish-language network TV	15,873	16,094	-1.4
Network radio	6,647	9,420	-29.4
National spot radio	791	507	55.8
Local radio	21,357	20,642	3.5
Outdoor	8,815	8,110	8.7
Internet (display only)	14,273	1,912	646.4
Measured media	475,981	429,990	10.7
Unmeasured spending	37,019	47,010	-21.3
Total	513,000	477,000	7.5

Media spending by megabrand	2011	2010	% chg
Subway	474,576	428,981	10.6

SALES & EARNINGS ($ in millions)
Systemwide sales	2011	2010	% chg
U.S.	11,400	10,600	7.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Doctor's Associates (Subway)/325 Bic Dr., Milford, Conn. 06461/Phone: (203) 877-4281.

http://www.subway.com

Dr Pepper Snapple Group

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$3,697	$5,480	-32.5
Sunday magazine	NA	320	NA
B-to-B magazine	235	315	-25.4
Spanish-language magazine	4	NA	NA
Newspaper	771	522	47.7
National newspaper	NA	389	NA
Spanish-language newspaper	4	14	-67.4
FSI (freestanding inserts)	2,430	3,061	-20.6
Network TV	66,484	79,980	-16.9
Spot TV	6,208	4,317	43.8
Syndicated TV	20,879	21,752	-4.0
Cable TV networks	64,888	59,568	8.9
Spanish-language network TV	8,660	6,877	25.9
Network radio	1,053	990	6.3
National spot radio	1,196	1,601	-25.3
Local radio	13,075	12,536	4.3
Outdoor	8,992	8,606	4.5
Internet (display only)	10,239	11,656	-12.2
Measured media	208,814	217,983	-4.2
Unmeasured spending	199,754	179,091	11.5
Total	408,569	397,073	2.9

Media spending by megabrand	2011	2010	% chg
Dr Pepper	88,389	102,858	-14.1
7Up	35,882	39,407	-8.9
Mott's	32,075	21,444	49.6
Snapple	24,891	22,058	12.8
Canada Dry	12,246	12,014	1.9

SALES & EARNINGS ($ in millions)
Dr Pepper Snapple Group (NYSE: DPS)
Worldwide	2011	2010	% chg
Sales	$5,903	$5,636	4.7
Earnings	606	528	14.8

Geographic sales	2011	2010	% chg
U.S	5,243	5,029	4.3
International	660	607	8.7
Division sales	2011	2010	% chg
Packaged beverages	4,292	4,098	4.7
Beverage concentrates	1,193	1,156	3.2
Latin American beverages	418	382	9.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dr Pepper Snapple Group/5301 Legacy Dr., Plano, Texas 75024/Phone: (972) 673-7000.

http://www.drpeppersnapplegroup.com/

eBay

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$8,021	$12,947	-38.0
B-to-B magazine	343	256	33.6
Local magazine	2	2	0.0
Newspaper	370	31	NA
National newspaper	NA	116	NA
Spanish-language newspaper	1	NA	NA
Network TV	4,300	2,407	78.7
Spot TV	6,553	1,303	402.9
Cable TV networks	21,919	8,358	162.2
Spanish-language network TV	2	NA	NA
Network radio	4,883	2,699	80.9
National spot radio	64	805	-92.0
Local radio	493	864	-42.9
Outdoor	4,083	440	828.9
Internet (display only)	83,766	44,066	90.1
Measured media	134,799	74,295	81.4
Unmeasured spending	324,961	297,775	9.1
Total	459,760	372,070	23.6

Media spending by megabrand	2011	2010	% chg
eBay	81,910	22,947	257.0
StubHub	33,915	34,205	-0.8
NFL Shop	12,802	14,950	-14.4

SALES & EARNINGS ($ in millions)
eBay (Nasdaq: EBAY)
Worldwide	2011	2010	% chg
Sales	$11,652	$9,156	27.3
Earnings	3,229	1,801	79.3

Geographic sales	2011	2010	% chg
U.S.	5,484	4,214	30.1
Rest of world	3,057	2,471	23.7
U.K.	1,572	1,267	24.1
Germany	1,539	1,204	27.8
Division sales	2011	2010	% chg
Marketplaces transactions	5,431	4,800	13.1
Payments transactions	4,123	3,261	26.4
Marketing Services and other revenue	1,637	1,095	49.5
GSI transactions	460	NA	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
eBay/2065 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.

http://www.ebay.com

Eli Lilly & Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$114,708	$75,906	51.1
Sunday magazine	4,411	5,053	-12.7
B-to-B magazine	1,059	1,109	-4.5
Local magazine	9	NA	NA
Newspaper	51,761	50,886	1.7
National newspaper	3,724	5,654	-34.1
Spanish-language newspaper	NA	300	NA
Network TV	180,023	194,632	-7.5
Spot TV	6,241	15,783	-60.5
Syndicated TV	54,789	32,743	67.3
Cable TV networks	63,608	55,801	14.0
Spanish-language network TV	7,947	6,696	18.7
National spot radio	335	35	845.2
Local radio	3	88	-96.5
Outdoor	93	109	-14.4
Internet (display only)	32,232	24,851	29.7
Measured media	520,942	469,647	10.9
Unmeasured spending	433,773	387,979	11.8
Total	954,715	857,626	11.3

Media spending by megabrand	2011	2010	% chg
Cymbalta	282,664	204,991	37.9
Cialis	192,081	214,457	-10.4
Humalog	14,504	13,666	6.1
Evista	10,814	18,814	-42.5

SALES & EARNINGS ($ in millions)
Eli Lilly & Co. (NYSE: LLY)
Worldwide	2011	2010	% chg
Sales	$24,287	$23,076	5.2
Earnings	4,348	5,070	-14.2

Geographic sales	2011	2010	% chg
U.S.	12,977	12,866	0.9
Europe	5,291	5,106	3.6
Rest of world	3,914	3,487	12.2
Japan	2,104	1,617	30.1
Division sales	2011	2010	% chg
Neurosciences	9,724	9,419	3.2
Endocrinology	6,807	6,135	11.0
Oncology	3,322	3,744	-11.3
Cardiovascular	2,486	2,171	14.5
Animal Health	1,679	1,391	20.7
Other pharmaceutical	269	214	25.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Eli Lilly & Co./Lilly Corporate Center, Indianapolis, Ind. 46285/Phone: (317) 276-2000.

http://www.lilly.com

Estee Lauder Cos.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$155,566	$133,987	16.1
Sunday magazine	2,300	1,060	116.9
B-to-B magazine	184	650	-71.8
Local magazine	37	88	-58.2
Spanish-language magazine	507	691	-26.7
Newspaper	127	62	106.2
National newspaper	2,701	992	172.3
Spanish-language newspaper	2	4	-44.2
Network TV	47,052	30,227	55.7
Spot TV	9,752	6,812	43.2
Syndicated TV	12,753	6,311	102.1
Cable TV networks	20,414	10,511	94.2
Spanish-language network TV	7,514	3,160	137.8
National spot radio	22	NA	NA
Local radio	43	40	6.8
Outdoor	3,370	1,410	139.0
Internet (display only)	12,749	2,653	380.6
Measured media	275,089	198,657	38.5
Unmeasured spending	536,485	499,440	7.4
Total	811,575	698,097	16.3

Media spending by megabrand	2011	2010	% chg
Clinique	107,184	71,497	49.9
Estee Lauder	89,224	66,705	33.8
Donna Karan	16,172	16,962	-4.7
Coach	13,730	7,778	76.5
Origins	11,877	7,172	65.6

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
Estee Lauder Cos. (NYSE: EL)
Worldwide	2011	2010	% chg
Sales	$8,810	$7,796	13.0
Earnings	704	482	45.9

Geographic sales	2011	2010	% chg
U.S.	3,309	2,993	10.6
Europe, Middle East & Africa	3,258	2,859	14.0
Asia/Pacific	1,761	1,510	16.6
Rest of Americas	487	449	8.5
Division sales	2011	2010	% chg
Skin Care	3,719	3,227	15.2
Makeup	3,371	2,978	13.2
Fragrance	1,236	1,137	8.7
Hair Care	432	414	4.3
Other	57	55	3.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.

http://www.elcompanies.com

Expedia

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$2,181	$10,395	-79.0
B-to-B magazine	5	586	-99.2
Local magazine	18	NA	NA
Newspaper	47	23	102.6
National newspaper	NA	2,812	NA
FSI (freestanding inserts)	NA	581	NA
Network TV	13,458	13,659	-1.5
Spot TV	2,770	2,678	3.4
Syndicated TV	21,087	14,997	40.6
Cable TV networks	48,154	42,521	13.2
Network radio	1,551	806	92.5
National spot radio	2,452	1,659	47.8
Local radio	2,920	2,082	40.3
Outdoor	92	1,112	-91.7
Internet (display only)	17,408	10,058	73.1
Measured media	112,142	103,968	7.9
Unmeasured spending	348,467	259,502	34.3
Total	460,609	363,470	26.7

Media spending by megabrand	2011	2010	% chg
Expedia	46,791	51,610	-9.3
Hotels.com	37,945	31,275	21.3
Hotwire.com	26,700	20,246	31.9

SALES & EARNINGS ($ in millions)
Expedia (Nasdaq: EXPE)
Worldwide	2011	2010	% chg
Sales	$3,449	$3,034	13.7
Earnings	472	422	12.1

Geographic sales	2011	2010	% chg
U.S.	1,996	1,873	6.6
All other countries	1,453	1,161	25.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Expedia/333 108th Ave. NE, Bellevue, Wash. 98004/Phone: (425) 679-7200.

http://www.expediainc.com

Fiat (Chrysler Group)

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$154,262	$68,865	124.0
Sunday magazine	NA	1,273	NA
B-to-B magazine	7,693	5,402	42.4
Local magazine	181	NA	NA
Spanish-language magazine	2,103	404	420.5
Newspaper	22,776	61,840	-63.2
National newspaper	17,762	9,848	80.4
Spanish-language newspaper	1,118	1,480	-24.5
Network TV	359,733	149,127	141.2
Spot TV	355,958	371,256	-4.1
Syndicated TV	27,548	6,112	350.7
Cable TV networks	174,473	86,791	101.0
Spanish-language network TV	39,546	12,567	214.7
Network radio	4,607	1,050	338.7
National spot radio	1,893	NA	NA
Local radio	23,052	10,791	113.6
Outdoor	8,894	8,322	6.9
Internet (display only)	84,823	74,298	14.2
Measured media	1,286,421	869,424	48.0
Unmeasured spending	484,513	294,526	64.5
Total	1,770,934	1,163,950	52.1

Media spending by megabrand	2011	2010	% chg
Chrysler	365,443	186,653	95.8
Dodge	307,714	183,115	68.0
Jeep	291,975	262,810	11.1
Ram	215,441	231,869	-7.1
Fiat	104,502	4,541	NA

SALES & EARNINGS ($ in millions)
Fiat (Chrysler Group) (BIT: F)
Worldwide	2011	2010	% chg
Sales	$82,956	$0	NA
Earnings	2,300	0	NA

Geographic sales	2011	2010	% chg
Fiat (including Chrysler Group since June 2011)	$82,956	$0	NA
Fiat North America	29,839	1,467	1934.0
Fiat Rest of Europe	17,220	15,745	9.4
Mercosur	15,736	13,315	18.2
Fiat Italy	12,895	12,989	-0.7
Fiat Rest of world	7,266	3,909	85.9
Chrysler worldwide sales (for the full year)	54,981	41,946	31.1
U.S.	37,972	28,369	33.9
Canada	7,196	6,539	10.0
Rest of world	7,932	5,404	46.8
Mexico	1,881	1,634	15.1
Division sales	2011	2010	% chg
Chrysler	54,981	41,946	31.1
Fiat Group Automobiles	38,972	36,995	5.3
Components (Magnetti Marelli)	8,162	7,173	13.8
Fiat Powertrain	6,198	5,592	10.8
Ferrari	3,135	2,548	23.0
Production Systems	1,953	1,358	43.8
Metallurgical Products (Teksid)	1,284	1,030	24.7
Maserati	819	778	5.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Fiat (Chrysler Group)/250 Via Nizza, Turin, Italy 10126/Phone: 39 011 00 61 111. Fiat (Chrysler Group)/1000 Chrysler Dr., Auburn Hills, Mich. 48326-2766/Phone: (248) 576-5741.

http://www.fiatspa.com

Ford Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$136,179	$136,854	-0.5
Sunday magazine	1,009	NA	NA
B-to-B magazine	5,580	7,191	-22.4
Local magazine	802	21	NA
Spanish-language magazine	1,294	672	92.4
Newspaper	4,861	6,410	-24.2
National newspaper	6,400	13,545	-52.7
Spanish-language newspaper	6	72	-91.4
FSI (freestanding inserts)	256	13	NA
Network TV	470,226	561,155	-16.2
Spot TV	110,326	81,972	34.6
Syndicated TV	13,858	28,425	-51.2
Cable TV networks	142,107	124,200	14.4
Spanish-language network TV	43,432	14,078	208.5
Network radio	17,253	19,937	-13.5
National spot radio	745	5	NA
Local radio	13,562	10,099	34.3
Outdoor	2,252	3,887	-42.1
Internet (display only)	90,155	131,106	-31.2
Measured media	1,060,302	1,139,642	-7.0
Unmeasured spending	1,080,956	775,306	39.4
Total	2,141,259	1,914,948	11.8

Media spending by megabrand	2011	2010	% chg
Ford	870,050	875,924	-0.7
Lincoln	174,802	227,518	-23.2

SALES & EARNINGS ($ in millions)
Ford Motor Co. (NYSE: F)
Worldwide	2011	2010	% chg
Sales	$136,264	$128,954	5.7
Earnings	20,213	6,561	208.1

Geographic sales	2011	2010	% chg
Ford North America	75,022	64,428	16.4
Ford Europe	33,758	29,486	14.5
Ford South America	10,976	9,905	10.8
Ford Asia Pacific Africa	8,412	7,381	14.0
Special items	0	8,080	NA
Division sales	2011	2010	% chg
Automotive	128,168	119,280	7.5
Financial services	8,096	9,674	-16.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Ford Motor Co./World Headquarters, 1 American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000.

http://www.ford.com

Gap Inc.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$70,909	$76,027	-6.7
Sunday magazine	6,644	5,599	18.7
Local magazine	214	151	41.6
Spanish-language magazine	256	NA	NA
Newspaper	1,810	3,067	-41.0
National newspaper	460	2,741	-83.2
Spanish-language newspaper	89	108	-18.0
Network TV	119,918	124,525	-3.7
Spot TV	460	199	131.5
Syndicated TV	28,437	30,775	-7.6
Cable TV networks	36,359	33,387	8.9
Spanish-language network TV	15,162	10,474	44.8
Network radio	2,615	1,654	58.2
National spot radio	3,306	8,455	-60.9
Local radio	5,352	9,822	-45.5
Outdoor	3,697	6,181	-40.2
Internet (display only)	4,523	8,704	-48.0
Measured media	300,210	321,868	-6.7
Unmeasured spending	127,975	91,241	40.3
Total	428,185	413,110	3.6

Media spending by megabrand	2011	2010	% chg
Old Navy	220,108	220,240	-0.1
Banana Republic	37,273	30,804	21.0
Gap	26,372	63,210	-58.3

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Gap Inc. (NYSE: GPS)
Worldwide	2011	2010	% chg
Sales	$14,549	$14,664	-0.8
Earnings	833	1,204	-30.8

Geographic sales	2011	2010	% chg
U.S. (incl. Direct segment)	11,495	11,782	-2.4
Asia	1,176	1,049	12.1
Canada	918	958	-4.2
Europe	825	786	5.0
Other regions	135	89	51.7
Division sales	2011	2010	% chg
Old Navy	5,674	5,905	-3.9
Gap	5,665	5,735	-1.2
Banana Republic	2,626	2,583	1.7
Other	584	441	32.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.

http://www.gapinc.com

General Mills

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$19,606	$16,897	16.0
Sunday magazine	5,902	1,514	289.7
B-to-B magazine	2,533	2,663	-4.9
Spanish-language magazine	NA	15	NA
Newspaper	117	241	-51.6
National newspaper	199	252	-21.0
Spanish-language newspaper	46	4	NA
FSI (freestanding inserts)	68,698	100,787	-31.8
Network TV	115,998	151,503	-23.4
Spot TV	218,060	222,508	-2.0
Syndicated TV	89,413	28,179	217.3
Cable TV networks	322,943	312,988	3.2
Spanish-language network TV	88,299	84,941	4.0
Network radio	1,219	1	NA
National spot radio	3,987	3,400	17.3
Local radio	4,649	3,784	22.9
Outdoor	223	896	-75.1
Internet (display only)	59,858	53,610	11.7
Measured media	1,001,748	984,184	1.8
Total	1,001,748	984,184	1.8

Media spending by megabrand	2011	2010	% chg
Yoplait	180,341	171,069	5.4
Cheerios	145,525	131,149	11.0
Pillsbury	103,469	98,569	5.0
Fiber One	80,296	62,405	28.7
Progresso	59,058	50,963	15.9
General Mills	54,602	42,907	27.3
Betty Crocker	47,796	49,109	-2.7
Nature Valley	46,351	54,120	-14.4
Chex	34,192	19,295	77.2
Totinos	32,344	48,798	-33.7
Cinnamon Toast Crunch	29,908	27,655	8.1
Old El Paso	19,480	13,971	39.4
Green Giant	18,223	15,208	19.8
Trix	15,630	16,492	-5.2
Lucky Charms	15,167	13,317	13.9
Reese's Puffs	11,979	4,701	154.8
Bisquick	11,874	12,246	-3.0

SALES & EARNINGS ($ in millions; for fiscal year ended 5/29/2011 and comparable prior year)
General Mills (NYSE: GIS)
Worldwide	2011	2010	% chg
Sales	$14,880	$14,636	1.7
Earnings	1,798	1,531	17.5

Geographic sales	2011	2010	% chg
U.S.	11,988	11,934	0.5
Europe	906	860	5.3
Asia/Pacific	823	720	14.3
Canada	770	710	8.5
Latin America	377	395	-4.6
Other international	16	17	-5.9
Division sales	2011	2010	% chg
U.S. Retail	10,164	10,210	-0.5
International	2,876	2,685	7.1
Bakeries & Foodservice	1,841	1,741	5.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Mills/1 General Mills Blvd., Minneapolis, Minn. 55426/Phone: (763) 764-7600.

http://www.generalmills.com

General Motors Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$214,926	$393,718	-45.4
Sunday magazine	1,009	2,108	-52.2
B-to-B magazine	4,428	7,516	-41.1
Local magazine	1,173	2,641	-55.6
Spanish-language magazine	2,371	3,642	-34.9
Newspaper	141,146	215,236	-34.4
National newspaper	9,044	27,559	-67.2
Spanish-language newspaper	1,847	2,934	-37.1
Network TV	563,321	602,547	-6.5
Spot TV	166,185	188,033	-11.6
Syndicated TV	38,545	41,523	-7.2
Cable TV networks	282,989	293,618	-3.6
Spanish-language network TV	63,872	76,857	-16.9
Network radio	13,748	31,285	-56.1
National spot radio	3,032	1,312	131.2
Local radio	17,922	16,091	11.4
Outdoor	6,882	17,469	-60.6
Internet (display only)	241,782	226,073	6.9
Measured media	1,774,219	2,150,161	-17.5
Unmeasured spending	1,281,506	596,141	115.0
Total	3,055,725	2,746,301	11.3

Media spending by megabrand	2011	2010	% chg
Chevrolet	1,038,061	1,114,807	-6.9
Cadillac	249,411	295,793	-15.7
Buick	210,383	246,003	-14.5
GMC	160,279	332,034	-51.7
General Motors	57,394	51,251	12.0
OnStar	56,931	66,617	-14.5

SALES & EARNINGS ($ in millions)
General Motors Co. (NYSE: GM)
Worldwide	2011	2010	% chg
Sales	$148,866	$135,592	9.8
Earnings	9,287	6,503	42.8

Geographic sales	2011	2010	% chg
U.S.	81,231	73,015	11.3
Rest of world	69,045	62,577	10.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Motors Co./300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.

http://www.gm.com

GlaxoSmithKline

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$114,943	$120,147	-4.3
Sunday magazine	17,376	21,182	-18.0
B-to-B magazine	2,624	1,339	96.0
Newspaper	805	4,519	-82.2
Spanish-language newspaper	NA	41	NA
FSI (freestanding inserts)	8,866	8,678	2.2
Network TV	202,793	321,507	-36.9
Spot TV	29,345	30,310	-3.2
Syndicated TV	62,545	65,405	-4.4
Cable TV networks	96,476	116,722	-17.3
Network radio	NA	2,760	NA
National spot radio	2,314	3,242	-28.6
Local radio	1,954	3,382	-42.2
Outdoor	0	810	-100.0
Internet (display only)	11,355	18,707	-39.3
Measured media	551,395	718,749	-23.3
Unmeasured spending	297,781	283,587	5.0
Total	849,176	1,002,336	-15.3

Media spending by megabrand	2011	2010	% chg
Advair	136,524	200,482	-31.9
Sensodyne	85,059	67,435	26.1
Vesicare	46,594	43,578	6.9
Lovaza	33,246	80,649	-58.8
Breathe Right	30,943	31,314	-1.2
Nicorette	30,157	35,456	-14.9
Aquafresh	28,445	41,885	-32.1
Alli	21,453	50,932	-57.9
Abreva	20,119	10,168	97.9
Flovent	18,936	3,299	474.0
Nicoderm	17,914	18,293	-2.1
Tums	15,918	17,110	-7.0
MaxClarity	12,326	23,432	-47.4
Polident	12,143	15,330	-20.8
Poligrip	11,410	8,066	41.5

SALES & EARNINGS ($ in millions)
GlaxoSmithKline (NYSE: GSK)
Worldwide	2011	2010	% chg
Sales	$43,939	$43,903	0.1
Earnings	8,757	2,865	205.6

Geographic sales	2011	2010	% chg
U.S.	13,937	14,450	-3.6
Europe	13,270	14,058	-5.6
Emerging markets	8,540	7,767	10.0
Japan	3,719	3,332	11.6
Asia Pacific	2,877	2,496	15.3
Other	1,596	1,800	-11.3
Division sales	2011	2010	% chg
Pharmaceuticals and Vaccines	35,604	36,161	-1.5
Consumer healthcare	8,335	7,742	7.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100.

http://www.gsk.com

Google

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$8,683	$17,081	-49.2
B-to-B magazine	3,914	4,614	-15.2
Local magazine	5	NA	NA
Spanish-language magazine	NA	5	NA
Newspaper	3,591	1,520	136.3
National newspaper	4,644	7,625	-39.1
Spanish-language newspaper	1	NA	NA
Network TV	83,511	18,284	356.7
Spot TV	3,785	30	NA
Cable TV networks	15,007	4,921	205.0
Network radio	655	NA	NA
National spot radio	1,563	431	262.2
Local radio	1,208	415	191.3
Outdoor	2,677	2,221	20.5
Internet (display only)	128,785	39,514	225.9
Measured media	258,026	96,661	166.9
Unmeasured spending	746,854	527,982	41.5
Total	1,004,881	624,642	60.9

Media spending by megabrand	2011	2010	% chg
Google	205,044	54,616	275.4

SALES & EARNINGS ($ in millions)
Google (Nasdaq: GOOG)
Worldwide	2011	2010	% chg
Sales	$37,905	$29,321	29.3
Earnings	9,737	8,505	14.5

Geographic sales	2011	2010	% chg
Google
Google U.S.	17,560	14,056	24.9
Google U.K.	4,057	3,329	21.9
Google rest of world	16,228	11,936	36.0
Motorola
Motorola U.S.	6,756	7,423	-9.0
Motorola rest of world	3,618	2,558	41.4
Motorola China	1,407	773	82.0
Motorola Brazil	1,225	656	86.7
Motorola Singapore	58	50	16.0
Division sales	2011	2010	% chg
Google	37,905	29,321	29.3
Motorola Mobility Holdings total	13,064	11,460	14.0
Motorola Mobile Devices	9,531	7,819	21.9
Motorola Home	3,533	3,641	-3.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Google/1600 Amphitheatre Pkwy, Mountain View, Calif. 94043/Phone: (650) 253-0000.

http://www.google.com

Hershey Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$1,514	$37,171	-95.9
Sunday magazine	679	3,962	-82.9
B-to-B magazine	740	914	-19.1
Local magazine	35	35	0.0
Newspaper	67	7	932.3
National newspaper	1	1	12.5
FSI (freestanding inserts)	12,273	14,310	-14.2
Network TV	98,000	133,923	-26.8
Spot TV	6,562	6,311	4.0
Syndicated TV	110,163	96,948	13.6
Cable TV networks	206,777	123,352	67.6
Spanish-language network TV	16,722	14,133	18.3
Network radio	75	NA	NA
National spot radio	12	38	-69.4
Local radio	5,913	5,792	2.1
Outdoor	2,546	2,381	6.9
Internet (display only)	1,185	1,103	7.4
Measured media	463,264	440,380	5.2
Total	463,264	440,380	5.2

Media spending by megabrand	2011	2010	% chg
Hershey's	202,253	191,674	5.5
Reese's	67,706	81,565	-17.0
Kit Kat	43,668	45,674	-4.4
Ice Breakers	30,656	18,163	68.8
Twizzlers	24,663	27,243	-9.5
Peter Paul	22,792	20,646	10.4
Payday	22,086	9,996	121.0
York	22,079	23,694	-6.8

SALES & EARNINGS ($ in millions)
Hershey Co. (NYSE: HSY)
Worldwide	2011	2010	% chg
Sales	$6,081	$5,671	7.2
Earnings	629	510	23.4

Geographic sales	2011	2010	% chg
U.S.	5,132	4,809	6.7
International	949	862	10.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hershey Co./100 Crystal A Dr., Hershey, Pa. 17033-0810/Phone: (717) 534-4200.

http://www.thehersheycompany.com/

Hewlett-Packard Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$8,701	$23,991	-63.7
Sunday magazine	4,497	5,452	-17.5
B-to-B magazine	7,168	10,177	-29.6
Local magazine	40	NA	NA
Spanish-language magazine	16	99	-83.8
Newspaper	16,330	16,093	1.5
National newspaper	20,522	21,506	-4.6
Network TV	56,346	63,760	-11.6
Spot TV	9,681	5,359	80.6
Syndicated TV	4	2,918	-99.9
Cable TV networks	40,533	39,147	3.5
Network radio	247	NA	NA
National spot radio	3,083	10,247	-69.9
Local radio	6,425	10,023	-35.9
Outdoor	831	5,298	-84.3
Internet (display only)	29,949	33,432	-10.4
Measured media	204,372	247,500	-17.4
Unmeasured spending	204,372	157,500	29.8
Total	408,743	405,000	0.9

Media spending by megabrand	2011	2010	% chg
HP	200,461	207,201	-3.3

SALES & EARNINGS ($ in millions; for fiscal year ended 10/31/2011 and comparable prior year)
Hewlett-Packard Co. (NYSE: HPQ)
Worldwide	2011	2010	% chg
Sales	$127,245	$126,033	1.0
Earnings	7,074	8,761	-19.3

Geographic sales	2011	2010	% chg
Non-U.S.	83,134	81,491	2.0
U.S.	44,111	44,542	-1.0
Division sales	2011	2010	% chg
Personal Systems Group	39,574	40,741	-2.9
HP Services	35,954	35,529	1.2
Imaging & Printing Group	25,783	25,764	0.1
Enterprise Storage and Servers	22,241	20,356	9.3
HP Financial Services	3,596	3,047	18.0
HP Software	3,217	2,729	17.9
Corporate Investments	322	346	-6.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304/Phone: (650) 857-1501.

http://www.hp.com

Home Depot

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$17,302	$9,987	73.2
B-to-B magazine	229	17	NA
Local magazine	20	NA	NA
Spanish-language magazine	NA	47	NA
Newspaper	17,291	30,572	-43.4
National newspaper	1,626	2,125	-23.5
Spanish-language newspaper	1,478	1,539	-3.9
FSI (freestanding inserts)	275	305	-9.7
Network TV	134,545	145,825	-7.7
Spot TV	8,032	19,520	-58.9
Syndicated TV	25,211	17,657	42.8
Cable TV networks	97,027	72,550	33.7
Spanish-language network TV	43,401	33,322	30.2
Network radio	59,913	59,421	0.8
National spot radio	20,760	20,777	-0.1
Local radio	19,625	19,422	1.0
Outdoor	900	273	230.0
Internet (display only)	39,001	13,576	187.3
Measured media	486,635	446,934	8.9
Unmeasured spending	359,268	321,768	11.7
Total	845,904	768,702	10.0

Media spending by megabrand	2011	2010	% chg
Home Depot	484,894	445,697	8.8

SALES & EARNINGS ($ in millions; for fiscal year ended 1/29/2012 and comparable prior year)
Home Depot (NYSE: HD)
Worldwide	2011	2010	% chg
Sales	$70,395	$67,997	3.5
Earnings	3,883	3,338	16.3

Geographic sales	2011	2010	% chg
U.S.	62,395	60,497	3.1
Rest of world	8,000	7,500	6.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Home Depot/2455 Paces Ferry Rd., NW, Atlanta, Ga. 30339/Phone: (770) 433-8211.

http://www.homedepot.com

Honda Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$89,359	$91,122	-1.9
Sunday magazine	7,948	2,770	187.0
B-to-B magazine	4,584	2,634	74.1
Local magazine	4	4	0.0
Newspaper	3,047	9,063	-66.4
National newspaper	6,554	8,207	-20.1
Spanish-language newspaper	75	104	-28.1
FSI (freestanding inserts)	0	1	NA
Network TV	206,486	162,337	27.2
Spot TV	195,954	274,029	-28.5
Syndicated TV	50	268	-81.5
Cable TV networks	97,853	74,578	31.2
Spanish-language network TV	10,153	10,494	-3.3
Network radio	5,924	7,788	-23.9
Local radio	1,697	4,290	-60.5
Outdoor	3,443	4,864	-29.2
Internet (display only)	73,605	36,353	102.5
Measured media	706,733	688,905	2.6
Unmeasured spending	433,159	398,879	8.6
Total	1,139,891	1,087,784	4.8

Media spending by megabrand	2011	2010	% chg
Honda	513,493	499,173	2.9
Acura	193,120	189,611	1.9

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2011 and comparable prior year)
Honda Motor Co. (NYSE: HMC)
Worldwide	2011	2010	% chg
Sales	$100,702	$104,561	-3.7
Earnings	2,679	6,248	-57.1

Geographic sales	2011	2010	% chg
North America	44,101	45,880	-3.9
Japan	19,232	17,595	9.3
Asia	18,483	21,674	-14.7
Other	12,352	12,274	0.6
Europe	6,534	7,146	-8.6
Division sales	2011	2010	% chg
Automotive	73,562	79,491	-7.5
Motorcycles	17,090	15,072	13.4
Financial services	6,540	6,574	-0.5
Power products & other	3,511	3,424	2.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Honda Motor Co./American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 90501-2746/Phone: (310) 783-2000.

http://world.honda.com

Hyundai Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$39,529	$33,871	16.7
B-to-B magazine	1,407	428	228.8
Newspaper	468	2,638	-82.3
National newspaper	1,153	1,305	-11.7
Network TV	136,280	154,252	-11.7
Spot TV	14,520	20,649	-29.7
Syndicated TV	2,698	395	582.7
Cable TV networks	73,583	73,422	0.2
Network radio	NA	200	NA
Local radio	3,634	3,686	-1.4
Outdoor	4,468	1,466	204.8
Internet (display only)	26,663	22,698	17.5
Measured media	304,401	315,009	-3.4
Unmeasured spending	254,837	151,620	68.1
Total	559,238	466,629	19.8

Media spending by megabrand	2011	2010	% chg
Hyundai	304,401	315,007	-3.4

SALES & EARNINGS ($ in millions)
Hyundai Motor Co. (PINK: HYMTF)
Worldwide	2011	2010	% chg
Sales	$70,796	$58,277	21.5
Earnings	7,375	5,221	41.3

Geographic sales	2011	2010	% chg
South Korea	46,924	39,458	18.9
North America	23,687	18,626	27.2
Europe	18,834	11,354	65.9
Asia	6,723	6,017	11.7
Consolidation adjustments	-25,371	-17,178	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hyundai Motor Co./231 Yangjai-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Hyundai Motor Co./Hyundai Motor Co. America, 3200 Park Center Dr., Costa Mesa, Calif. 92626/Phone: (714) 965-3000.

http://worldwide.hyundai.com

IBM Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$29,867	$35,614	-16.1
Sunday magazine	801	107	647.7
B-to-B magazine	22,818	23,740	-3.9
Spanish-language magazine	103	123	-15.7
Newspaper	1,058	2,494	-57.6
National newspaper	15,585	14,007	11.3
Network TV	37,717	39,528	-4.6
Spot TV	123	124	-1.4
Cable TV networks	27,384	21,946	24.8
Network radio	4,595	5,890	-22.0
National spot radio	17	215	-92.1
Outdoor	7,213	7,773	-7.2
Internet (display only)	18,905	20,866	-9.4
Measured media	166,184	172,426	-3.6
Unmeasured spending	309,491	303,912	1.8
Total	475,675	476,337	-0.1

Media spending by megabrand	2011	2010	% chg
IBM	162,920	169,075	-3.6

SALES & EARNINGS ($ in millions)
IBM Corp. (NYSE: IBM)
Worldwide	2011	2010	% chg
Sales	$106,916	$99,870	7.1
Earnings	15,855	14,833	6.9

Geographic sales	2011	2010	% chg
Other	58,906	53,589	9.9
U.S.	37,041	35,581	4.1
Japan	10,968	10,701	2.5
Division sales	2011	2010	% chg
Services	60,721	56,868	6.8
Sales	44,063	40,736	8.2
Financing	2,132	2,267	-6.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
IBM Corp./1 New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 499-1900.

http://www.ibm.com

J.C. Penney Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$53,109	$47,770	11.2
Sunday magazine	272	3,412	-92.0
B-to-B magazine	224	181	23.5
Spanish-language magazine	NA	84	NA
Newspaper	64,814	95,948	-32.4
National newspaper	3,924	5,214	-24.7
Spanish-language newspaper	138	141	-2.1
FSI (freestanding inserts)	2,014	921	118.6
Network TV	91,034	73,091	24.5
Spot TV	21,397	16,596	28.9
Syndicated TV	62,507	28,697	117.8
Cable TV networks	67,524	55,387	21.9
Spanish-language network TV	46,632	40,749	14.4
Network radio	8,117	9,546	-15.0
National spot radio	376	4,699	-92.0
Local radio	4,154	10,240	-59.4
Outdoor	1,495	1,488	0.5
Internet (display only)	15,836	19,111	-17.1
Measured media	443,565	413,275	7.3
Unmeasured spending	713,435	900,725	-20.8
Total	1,157,000	1,314,000	-11.9

Media spending by megabrand	2011	2010	% chg
JCPenney	438,173	412,146	6.3

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
J.C. Penney Co. (NYSE: JCP)
Worldwide	2011	2010	% chg
Sales	$17,260	$17,759	-2.8
Earnings	-152	389	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024/Phone: (972) 431-1000.

http://www.jcpenney.com

Johnson & Johnson

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$243,586	$280,375	-13.1
Sunday magazine	1,574	9,757	-83.9
B-to-B magazine	2,282	2,826	-19.3
Local magazine	NA	18	NA
Spanish-language magazine	289	402	-28.0
Newspaper	2,254	1,185	90.3
National newspaper	NA	770	NA
Spanish-language newspaper	6	1	454.5
FSI (freestanding inserts)	45,894	38,872	18.1
Network TV	248,341	288,935	-14.0
Spot TV	11,638	10,277	13.2
Syndicated TV	163,482	157,166	4.0
Cable TV networks	255,024	311,337	-18.1
Spanish-language network TV	20,657	32,543	-36.5
Network radio	1,124	2,628	-57.2
National spot radio	429	1,097	-60.9
Local radio	1,238	2,963	-58.2
Outdoor	915	1,390	-34.1
Internet (display only)	42,043	47,875	-12.2
Measured media	1,040,776	1,190,415	-12.6
Unmeasured spending	898,855	836,053	7.5
Total	1,939,631	2,026,469	-4.3

Media spending by megabrand	2011	2010	% chg
Neutrogena	166,053	179,341	-7.4
Aveeno	120,244	131,327	-8.4
Zyrtec	74,277	83,782	-11.3
Listerine	71,679	71,768	-0.1
Johnson & Johnson	56,442	56,980	-0.9
Acuvue	48,254	30,887	56.2
OneTouch	44,850	52,357	-14.3
Stelara	42,490	38,968	9.0
Splenda	32,782	29,087	12.7
Roc	32,481	30,123	7.8
Clean & Clear	30,121	24,414	23.4
K-Y	29,974	37,014	-19.0
Tylenol	23,280	33,831	-31.2
Stayfree	22,956	20,785	10.4
Rogaine	22,875	19,596	16.7
Rembrandt	19,779	17,343	14.0
Carefree	18,356	6,164	197.8
Band-Aid	14,450	9,902	45.9
Visine	13,873	15,949	-13.0
Lubriderm	13,111	14,848	-11.7
Neosporin	13,013	17,403	-25.2
Simponi	12,608	70,788	-82.2
Lactaid	12,330	24,761	-50.2

SALES & EARNINGS ($ in millions; for fiscal year ended 1/1/2012 and comparable prior year)
Johnson & Johnson (NYSE: JNJ)
Worldwide	2011	2010	% chg
Sales	$65,030	$61,587	5.6
Earnings	9,672	13,334	-27.5

Geographic sales	2011	2010	% chg
U.S.	28,908	29,450	-1.8
Europe	17,129	15,510	10.4
Asia-Pacific, Africa	12,575	11,077	13.5
Western Hemisphere excl. U.S.	6,418	5,550	15.6
Division sales	2011	2010	% chg
Medical devices & diagnostics	25,779	24,601	4.8
Pharmaceutical	24,368	22,396	8.8
Consumer	14,883	14,590	2.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.

http://www.jnj.com

JPMorgan Chase & Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$54,177	$51,730	4.7
Sunday magazine	7,666	5,882	30.3
B-to-B magazine	1,636	1,333	22.8
Local magazine	259	439	-41.1
Spanish-language magazine	63	152	-58.8
Newspaper	22,978	56,159	-59.1
National newspaper	36,606	34,852	5.0
Spanish-language newspaper	384	903	-57.5
FSI (freestanding inserts)	NA	218	NA
Network TV	130,344	78,328	66.4
Spot TV	82,697	91,625	-9.7
Syndicated TV	32,120	12,330	160.5
Cable TV networks	106,986	90,459	18.3
Spanish-language network TV	689	NA	NA
Network radio	1,495	4,372	-65.8
National spot radio	15,818	22,998	-31.2
Local radio	27,248	34,686	-21.4
Outdoor	58,698	36,303	61.7
Internet (display only)	72,880	35,402	105.9
Measured media	652,746	558,170	16.9
Unmeasured spending	1,699,058	1,364,828	24.5
Total	2,351,803	1,922,997	22.3

Media spending by megabrand	2011	2010	% chg
Chase	549,388	430,736	27.5
JPMorgan	98,773	115,918	-14.8

SALES & EARNINGS ($ in millions)
JPMorgan Chase & Co. (NYSE: JPM)
Worldwide	2011	2010	% chg
Sales	$97,234	$102,694	-5.3
Earnings	18,976	17,370	9.2

Geographic sales	2011	2010	% chg
U.S.	72,757	80,736	-9.9
Europe, Middle East & Africa	16,212	14,135	14.7
Asia & Pacific	5,992	6,073	-1.3
Latin American and the Caribbean	2,273	1,750	29.9
Division sales	2011	2010	% chg
Retail Financial Services	26,538	28,447	-6.7
Investment Bank	26,274	26,217	0.2
Card Services & Auto	19,141	20,472	-6.5
Asset Management	9,543	8,984	6.2
Treasury & Securities Services	7,702	7,381	4.3
Commercial Banking	6,418	6,040	6.3
Corporate, private equity	4,151	7,301	-43.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017/Phone: (212) 270-6000.

http://www.jpmorganchase.com

Kellogg Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$141,378	$156,713	-9.8
Sunday magazine	15,756	14,582	8.1
B-to-B magazine	748	1,270	-41.1
Spanish-language magazine	600	166	261.0
Newspaper	50	3,278	-98.5
National newspaper	NA	548	NA
FSI (freestanding inserts)	11,151	12,933	-13.8
Network TV	152,419	155,030	-1.7
Spot TV	10,369	24,288	-57.3
Syndicated TV	55,034	32,566	69.0
Cable TV networks	181,840	201,082	-9.6
Spanish-language network TV	30,014	32,966	-9.0
Network radio	NA	21	NA
National spot radio	1,836	886	107.2
Local radio	1,642	910	80.4
Outdoor	19	17	17.0
Internet (display only)	57,531	38,907	47.9
Measured media	660,389	676,162	-2.3
Unmeasured spending	50,021	46,747	7.0
Total	710,409	722,909	-1.7

Media spending by megabrand	2011	2010	% chg
Special K	103,899	100,640	3.2
Mini-Wheats	63,479	73,155	-13.2
Kashi	51,817	46,668	11.0
Pop-Tarts	50,876	46,722	8.9
Kellogg	47,905	44,386	7.9
Keebler	46,781	31,843	46.9
Frosted Flakes	41,825	31,859	31.3
Crunchy Nut	35,849	NA	NA
Pringles	34,612	30,911	12.0
Sunshine	33,302	36,171	-7.9
Rice Krispies	32,522	53,383	-39.1
Eggo	32,443	17,742	82.9
FiberPlus	22,449	22,769	-1.4
Nutri-Grain	16,312	26,176	-37.7
Froot Loops	13,110	19,580	-33.0

SALES & EARNINGS ($ in millions)
Kellogg Co. (NYSE: K)
Worldwide	2011	2010	% chg
Sales	$13,198	$12,397	6.5
Earnings	1,231	1,247	-1.3

Geographic sales	2011	2010	% chg
U.S.	8,239	7,786	5.8
Rest of world	4,959	4,611	7.5
Division sales	2011	2010	% chg
U.S. Morning Foods & Kashi	3,635	3,480	4.5
U.S. Snacks	2,908	2,745	5.9
Europe	2,334	2,230	4.7
North America Other	1,375	1,261	9.0
Latin America	1,049	923	13.7
U.S. Specialty	955	916	4.3
Asia Pacific	942	842	11.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kellogg Co./1 Kellogg Square, Battle Creek, Mich. 49016/Phone: (269) 961-2000.

http://www.kelloggcompany.com

Kia Motors Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$22,046	$12,445	77.1
B-to-B magazine	450	518	-13.2
Local magazine	18	NA	NA
Spanish-language magazine	22	NA	NA
Newspaper	3,152	2,445	28.9
National newspaper	2,629	1,762	49.2
Spanish-language newspaper	4	58	-93.6
Network TV	134,172	96,958	38.4
Spot TV	70,168	42,823	63.9
Syndicated TV	26,846	23,526	14.1
Cable TV networks	90,082	80,611	11.7
Local radio	4	59	-93.7
Outdoor	1,582	1,761	-10.1
Internet (display only)	24,554	13,840	77.4
Measured media	375,727	276,804	35.7
Unmeasured spending	122,117	66,057	84.9
Total	497,843	342,861	45.2

Media spending by megabrand	2011	2010	% chg
Kia	375,727	276,804	35.7

SALES & EARNINGS ($ in millions)
Kia Motors Corp. (PINK: KIMTF)
Worldwide	2011	2010	% chg
Sales	$39,304	$31,169	26.1
Earnings	3,203	2,348	36.4

Geographic sales	2011	2010	% chg
North America	12,466	8,568	45.5
Europe	10,405	8,464	22.9
South Korea	8,520	7,955	7.1
Other	7,916	6,182	28.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Kia Motors Corp./Kia Motors America, 111 Peters Canyon Rd., Irvine, Calif. 92606/Phone: (949) 468-4800.

http://www.kia.com

Kimberly-Clark Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$59,234	$80,025	-26.0
Sunday magazine	6,496	6,847	-5.1
B-to-B magazine	218	543	-59.8
Spanish-language magazine	1,039	1,388	-25.2
Newspaper	NA	1	NA
Spanish-language newspaper	14	1	NA
FSI (freestanding inserts)	46,714	43,143	8.3
Network TV	78,680	68,581	14.7
Spot TV	8,122	4,194	93.7
Syndicated TV	52,183	26,333	98.2
Cable TV networks	48,195	50,058	-3.7
Spanish-language network TV	11,598	11,301	2.6
Network radio	188	453	-58.4
National spot radio	490	750	-34.7
Local radio	589	1,083	-45.6
Outdoor	56	1,545	-96.4
Internet (display only)	14,024	11,768	19.2
Measured media	327,840	308,012	6.4
Unmeasured spending	67,048	86,875	-22.8
Total	394,888	394,888	0.0

Media spending by megabrand	2011	2010	% chg
Huggies	53,197	51,008	4.3
Cottonelle	50,040	36,996	35.3
Kleenex	47,881	51,769	-7.5
Kotex	41,773	27,117	54.0
Scott	24,917	32,087	-22.3
Pull-Ups	16,542	13,139	25.9
Viva	14,165	14,241	-0.5
Depend	13,047	10,179	28.2
Poise	12,180	12,858	-5.3

SALES & EARNINGS ($ in millions)
Kimberly-Clark Corp. (NYSE: KMB)
Worldwide	2011	2010	% chg
Sales	$20,846	$19,746	5.6
Earnings	1,684	1,943	-13.3

Geographic sales	2011	2010	% chg
U.S.	10,463	10,480	-0.2
Rest of world	7,467	6,561	13.8
Europe	3,401	3,179	7.0
Canada	726	684	6.1
Intergeographic eliminations	-1,211	-1,158	NA
Division sales	2011	2010	% chg
Consumer tissue products	6,700	6,400	4.7
All other	5,900	5,600	5.4
Diapers	4,900	4,700	4.3
Away-from-home professional products	3,300	3,000	10.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: (972) 281-1200.

http://www.kimberly-clark.com

Kohl's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$10,614	$4,565	132.5
B-to-B magazine	12	NA	NA
Local magazine	9	NA	NA
Newspaper	88,623	112,812	-21.4
National newspaper	7,694	8,648	-11.0
Spanish-language newspaper	2,281	2,050	11.2
FSI (freestanding inserts)	42	NA	NA
Network TV	101,136	100,240	0.9
Spot TV	23,199	18,298	26.8
Syndicated TV	12,430	9,293	33.8
Cable TV networks	24,539	21,122	16.2
Spanish-language network TV	11,258	10,288	9.4
Network radio	9,831	11,357	-13.4
National spot radio	13,604	15,871	-14.3
Local radio	13,545	15,602	-13.2
Outdoor	265	190	39.3
Internet (display only)	12,237	9,363	30.7
Measured media	331,319	339,701	-2.5
Unmeasured spending	791,681	677,299	16.9
Total	1,123,000	1,017,000	10.4

Media spending by megabrand	2011	2010	% chg
Kohl's	331,277	339,701	-2.5

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Kohl's Corp. (NYSE: KSS)
Worldwide	2011	2010	% chg
Sales	$18,804	$18,391	2.2
Earnings	1,167	1,120	4.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kohl's Corp./N56 W17000 Ridgewood Dr., Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.

http://www.kohls.com

Kraft Foods

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$187,157	$321,824	-41.8
Sunday magazine	5,526	23,312	-76.3
B-to-B magazine	2,039	2,252	-9.5
Spanish-language magazine	351	43	711.5
Newspaper	2,041	3,327	-38.6
National newspaper	48	708	-93.3
Spanish-language newspaper	15	NA	NA
FSI (freestanding inserts)	51,246	52,660	-2.7
Network TV	185,022	160,800	15.1
Spot TV	21,269	23,938	-11.1
Syndicated TV	26,362	32,679	-19.3
Cable TV networks	182,951	192,145	-4.8
Spanish-language network TV	67,974	32,199	111.1
Network radio	787	2,972	-73.5
National spot radio	3,266	4,284	-23.8
Local radio	5,638	6,562	-14.1
Outdoor	2,266	5,336	-57.5
Internet (display only)	46,694	19,157	143.7
Measured media	790,651	884,199	-10.6
Unmeasured spending	176,211	81,096	117.3
Total	966,862	965,294	0.2

Media spending by megabrand	2011	2010	% chg
Kraft	95,266	149,736	-36.4
Oscar Mayer	78,933	63,384	24.5
Trident	53,235	61,900	-14.0
Oreo	40,573	54,111	-25.0
Crystal Light	37,694	46,287	-18.6
Jell-O	37,395	69,452	-46.2
Capri Sun	35,641	22,169	60.8
Lunchables	33,512	25,167	33.2
Philadelphia	33,392	30,287	10.3
Ritz	29,269	35,403	-17.3
Mio	27,434	NA	NA
Kool-Aid	25,157	26,501	-5.1
Maxwell House	24,865	38,444	-35.3
Stride	22,729	30,410	-25.3
Miracle Whip	22,488	6,820	229.7
Wheat Thins	18,483	19,366	-4.6
Planters	17,353	26,122	-33.6
Dentyne	16,383	25,580	-36.0
Fruit Thins	14,754	NA	NA
Halls	12,045	22,487	-46.4
Chips Ahoy	10,327	9,996	3.3

SALES & EARNINGS ($ in millions)
Kraft Foods (NYSE: KFT)
Worldwide	2011	2010	% chg
Sales	$54,365	$49,207	10.5
Earnings	3,547	4,139	-14.3

Geographic sales	2011	2010	% chg
U.S.	21,938	20,934	4.8
Europe	17,237	15,733	9.6
Other	15,190	12,540	21.1
Division sales	2011	2010	% chg
Confectionery	15,475	13,707	12.9
Biscuits	12,010	10,775	11.5
Beverages	9,673	8,788	10.1
Cheese	7,712	6,975	10.6
Convenient Meals	5,302	4,961	6.9
Grocery	4,193	4,001	4.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kraft Foods/3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) 646-2000.

http://www.kraft.com

Kroger Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$1,834	$550	233.3
B-to-B magazine	174	92	88.7
Local magazine	73	140	-48.2
Newspaper	36,600	40,405	-9.4
National newspaper	728	NA	NA
Spanish-language newspaper	184	227	-18.9
FSI (freestanding inserts)	3,786	4,190	-9.6
Spot TV	72,105	59,597	21.0
Cable TV networks	3,676	13	NA
National spot radio	488	352	38.8
Local radio	30,745	32,355	-5.0
Outdoor	9,464	9,348	1.2
Internet (display only)	2,705	2,663	1.6
Measured media	162,562	149,933	8.4
Unmeasured spending	369,438	383,067	-3.6
Total	532,000	533,000	-0.2

Media spending by megabrand	2011	2010	% chg
Kroger	99,059	87,430	13.3
Fred Meyer	14,376	13,289	8.2
Fry's Food	10,008	8,597	16.4

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Kroger Co. (NYSE: KR)
Worldwide	2011	2010	% chg
Sales	$90,374	$82,189	10.0
Earnings	602	1,116	-46.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.

http://www.kroger.com

L'Oreal

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$701,640	$574,457	22.1
Sunday magazine	993	1,225	-19.0
B-to-B magazine	5,434	5,666	-4.1
Local magazine	NA	104	NA
Spanish-language magazine	1,376	129	967.6
Newspaper	312	736	-57.6
National newspaper	2,270	2,371	-4.3
Spanish-language newspaper	5	NA	NA
FSI (freestanding inserts)	38,640	35,891	7.7
Network TV	264,668	235,994	12.2
Spot TV	9,411	5,252	79.2
Syndicated TV	112,873	96,746	16.7
Cable TV networks	164,352	167,157	-1.7
Spanish-language network TV	51,286	31,389	63.4
Network radio	437	528	-17.1
National spot radio	9	25	-62.7
Local radio	41	89	-54.1
Outdoor	1,832	1,804	1.5
Internet (display only)	24,799	8,696	185.2
Measured media	1,380,378	1,168,257	18.2
Unmeasured spending	744,222	810,549	-8.2
Total	2,124,599	1,978,807	7.4

Media spending by megabrand	2011	2010	% chg
L'Oreal Paris	503,165	439,652	14.4
Maybelline New York	304,637	255,910	19.0
Garnier	262,676	228,364	15.0
Lancome	97,331	86,116	13.0
Ralph Lauren	44,097	36,513	20.8
Armani	34,609	28,197	22.7
Essie	31,847	4,412	621.9
Yves Saint Laurent	24,094	16,522	45.8
Clarisonic	22,091	15,875	39.1

SALES & EARNINGS ($ in millions)
L'Oreal (EPA: OR)
Worldwide	2011	2010	% chg
Sales	$28,335	$25,888	9.4
Earnings	3,400	2,977	14.2

Geographic sales	2011	2010	% chg
Western Europe	11,047	10,360	6.6
Rest of world	10,418	9,130	14.1
North America	6,870	6,399	7.4
Division sales	2011	2010	% chg
Consumer Products	13,699	12,655	8.2
Luxury Products	6,686	5,984	11.7
Professional Products	3,919	3,608	8.6
Active Cosmetics	1,980	1,840	7.6
Body Shop Branch	1,069	1,002	6.7
Dermatology Branch	982	799	22.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
L'Oreal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. L'Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500.

http://www.loreal.com

Limited Brands

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$242	$1,168	-79.3
B-to-B magazine	NA	22	NA
Local magazine	NA	67	NA
Newspaper	12	86	-85.6
National newspaper	NA	14	NA
Network TV	45,094	44,020	2.4
Spot TV	1,076	1,230	-12.5
Syndicated TV	1,927	840	129.3
Cable TV networks	11,034	11,549	-4.5
Network radio	45	49	-7.7
Local radio	12	23	-46.3
Outdoor	4	1	288.9
Internet (display only)	1,844	2,875	-35.9
Measured media	61,291	61,944	-1.1
Unmeasured spending	369,581	373,563	-1.1
Total	430,872	435,506	-1.1

Media spending by megabrand	2011	2010	% chg
Victoria's Secret	60,165	59,495	1.1

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Limited Brands (NYSE: LTD)
Worldwide	2011	2010	% chg
Sales	$10,364	$9,613	7.8
Earnings	850	805	5.6

Geographic sales	2011	2010	% chg
U.S.	9,421	8,851	6.4
International	943	762	23.8
Division sales	2011	2010	% chg
Victoria's Secret	6,121	5,520	10.9
Bath & Body Works	2,674	2,515	6.3
Other	1,569	1,578	-0.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Limited Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: (614) 415-7000.

http://www.limitedbrands.com

Lowe's Cos.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$18,063	$31,703	-43.0
B-to-B magazine	108	68	58.3
Spanish-language magazine	57	29	98.9
Newspaper	10,545	31,930	-67.0
National newspaper	246	1,155	-78.7
Spanish-language newspaper	422	892	-52.7
FSI (freestanding inserts)	55	407	-86.5
Network TV	121,698	121,989	-0.2
Spot TV	9,385	24,469	-61.6
Syndicated TV	966	1,143	-15.5
Cable TV networks	104,817	89,227	17.5
Spanish-language network TV	31,637	26,339	20.1
Network radio	18,739	4,958	278.0
National spot radio	2,925	3,253	-10.1
Local radio	10,520	17,188	-38.8
Outdoor	277	8,009	-96.5
Internet (display only)	13,623	26,126	-47.9
Measured media	344,083	388,884	-11.5
Unmeasured spending	443,660	389,266	14.0
Total	787,743	778,150	1.2

Media spending by megabrand	2011	2010	% chg
Lowe's	339,557	382,998	-11.3

SALES & EARNINGS ($ in millions; for fiscal year ended 2/3/2012 and comparable prior year)
Lowe's Cos. (NYSE: LOW)
Worldwide	2011	2010	% chg
Sales	$50,208	$48,815	2.9
Earnings	1,839	2,010	-8.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Lowe's Cos./1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.

http://www.lowes.com

LVMH Moet Hennessy Louis Vuitton

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$204,685	$180,366	13.5
Sunday magazine	3,012	3,456	-12.9
B-to-B magazine	455	568	-19.9
Local magazine	1,181	1,332	-11.3
Spanish-language magazine	84	744	-88.8
Newspaper	1,758	2,343	-25.0
National newspaper	29,236	28,820	1.4
Spanish-language newspaper	17	28	-39.4
Network TV	7,791	5,781	34.8
Spot TV	1,068	1,415	-24.5
Syndicated TV	2,588	1,626	59.2
Cable TV networks	8,908	4,845	83.9
Network radio	NA	135	NA
National spot radio	71	27	159.9
Local radio	179	270	-33.9
Outdoor	6,939	8,051	-13.8
Internet (display only)	1,355	1,992	-32.0
Measured media	269,327	241,799	11.4
Unmeasured spending	566,501	441,302	28.4
Total	835,828	683,101	22.4

Media spending by megabrand	2011	2010	% chg
Christian Dior	57,425	43,567	31.8
Louis Vuitton	53,302	50,748	5.0
Donna Karan	21,308	22,610	-5.8
Tag Heuer	20,267	22,870	-11.4
Sephora	19,149	10,973	74.5
Bulgari	13,809	13,645	1.2
Belvedere	12,059	10,946	10.2
Marc Jacobs	11,937	11,914	0.2
Fendi	11,710	9,045	29.5
Givenchy	10,777	9,949	8.3

SALES & EARNINGS ($ in millions)
LVMH Moet Hennessy Louis Vuitton (EPA: MC)
Worldwide	2011	2010	% chg
Sales	$32,953	$26,983	22.1
Earnings	4,269	4,026	6.0

Geographic sales	2011	2010	% chg
Rest of Asia	8,956	6,628	35.1
U.S.	7,294	6,123	19.1
Rest of Europe	6,682	5,625	18.8
France	3,992	3,618	10.3
Other	3,286	2,620	25.4
Japan	2,744	2,369	15.8
Division sales	2011	2010	% chg
Fashion & Leather Goods	12,079	10,024	20.5
Selective Retailing	8,934	7,118	25.5
Wine & Spirits	4,890	4,318	13.2
Perfums & Cosmetics	3,971	3,726	6.6
Watches & Jewelry	2,662	1,288	106.7
Other	418	509	-17.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
LVMH Moet Hennessy Louis Vuitton/22 Avenue Montaigne, Paris, France 75008/Phone: 33-1-44-13-22-22. LVMH Moet Hennessy Louis Vuitton/19 E. 57th St., New York, N.Y. 10022/Phone: (212) 931-2700.

http://www.lvmh.com

Macy's

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$71,611	$79,425	-9.8
Sunday magazine	3,167	2,628	20.5
B-to-B magazine	208	375	-44.5
Local magazine	2,140	2,040	4.9
Spanish-language magazine	581	353	64.8
Newspaper	383,927	423,999	-9.5
National newspaper	41,466	42,474	-2.4
Spanish-language newspaper	3,359	3,275	2.6
Network TV	125,106	153,540	-18.5
Spot TV	20,166	13,721	47.0
Syndicated TV	18,954	14,167	33.8
Cable TV networks	68,368	65,274	4.7
Spanish-language network TV	31,078	34,279	-9.3
Network radio	14,658	13,097	11.9
National spot radio	6,982	6,365	9.7
Local radio	14,144	14,519	-2.6
Outdoor	6,258	4,586	36.5
Internet (display only)	22,635	14,288	58.4
Measured media	834,808	888,404	-6.0
Unmeasured spending	672,192	528,597	27.2
Total	1,507,000	1,417,000	6.4

Media spending by megabrand	2011	2010	% chg
Macy's	756,169	807,259	-6.3
Bloomingdale's	71,987	76,097	-5.4

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Macy's (NYSE: M)
Worldwide	2011	2010	% chg
Sales	$26,405	$25,003	5.6
Earnings	1,256	847	48.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Macy's/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579-7000.

http://www.macysinc.com

Mars Inc.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$128,481	$127,256	1.0
Sunday magazine	7,986	13,001	-38.6
B-to-B magazine	1,215	1,679	-27.6
Spanish-language magazine	2,268	919	146.7
Newspaper	188	614	-69.3
National newspaper	199	841	-76.3
Spanish-language newspaper	19	41	-53.6
FSI (freestanding inserts)	28,425	26,674	6.6
Network TV	117,123	106,337	10.1
Spot TV	2,456	3,186	-22.9
Syndicated TV	35,454	17,900	98.1
Cable TV networks	146,114	149,059	-2.0
Spanish-language network TV	40,123	48,415	-17.1
Network radio	1,452	2,022	-28.2
National spot radio	531	1,061	-49.9
Local radio	747	1,018	-26.6
Outdoor	1,228	2,463	-50.1
Internet (display only)	54,303	61,049	-11.1
Measured media	568,311	563,536	0.8
Unmeasured spending	63,146	62,615	0.8
Total	631,457	626,151	0.8

Media spending by megabrand	2011	2010	% chg
Wrigley	109,775	155,510	-29.4
M&M's	104,171	87,757	18.7
Snickers	84,977	64,817	31.1
Pedigree	43,768	35,584	23.0
Dove	36,351	30,071	20.9
Twix	26,213	20,053	30.7
Uncle Ben's	21,038	31,022	-32.2
Nutro	17,189	8,352	105.8
Cesar	16,740	19,011	-11.9
3 Musketeers	15,476	18,957	-18.4
Starburst	12,361	12,402	-0.3
Skittles	10,533	13,744	-23.4
Life Savers	10,440	1,840	467.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.

http://www.mars.com

Mattel

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$21,587	$31,449	-31.4
Sunday magazine	118	157	-24.7
B-to-B magazine	28	5	439.2
Local magazine	228	268	-15.0
Spanish-language magazine	2,129	1,950	9.2
Newspaper	761	392	94.4
National newspaper	190	182	4.3
Spanish-language newspaper	4	NA	NA
FSI (freestanding inserts)	288	233	23.4
Network TV	25,205	28,234	-10.7
Spot TV	513	117	338.4
Syndicated TV	824	1,446	-43.1
Cable TV networks	120,491	121,224	-0.6
Network radio	NA	55	NA
Local radio	1,962	1,448	35.5
Outdoor	419	108	288.0
Internet (display only)	3,907	1,660	135.3
Measured media	178,654	188,927	-5.4
Unmeasured spending	220,927	194,154	13.8
Total	399,581	383,081	4.3

Media spending by megabrand	2011	2010	% chg
Fisher-Price	84,657	74,832	13.1
Mattel	38,380	42,325	-9.3
Barbie	18,369	16,993	8.1
Hot Wheels	12,019	10,276	17.0

SALES & EARNINGS ($ in millions)
Mattel (NYSE: MAT)
Worldwide	2011	2010	% chg
Sales	$6,266	$5,856	7.0
Earnings	769	685	12.2

Geographic sales	2011	2010	% chg
U.S.	3,581	3,466	3.3
Europe	1,657	1,508	9.9
Latin America	991	868	14.2
Asia Pacific	384	333	15.3
Rest of world	228	212	7.5
Division sales	2011	2010	% chg
International	3,260	2,921	11.6
Mattel Girls & Boys Brands U.S.	1,776	1,626	9.2
Fisher-Price Brands U.S.	1,294	1,353	-4.4
American Girl Brands	511	487	4.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: (310) 252-2000.

http://www.mattel.com

McDonald's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$41,378	$32,941	25.6
Sunday magazine	6,797	3,625	87.5
B-to-B magazine	117	206	-43.4
Local magazine	135	65	106.6
Spanish-language magazine	297	147	101.6
Newspaper	1,771	2,010	-11.9
National newspaper	1,753	1,161	51.0
Spanish-language newspaper	325	310	4.9
FSI (freestanding inserts)	333	NA	NA
Network TV	321,971	285,787	12.7
Spot TV	141,609	139,194	1.7
Syndicated TV	41,548	46,231	-10.1
Cable TV networks	143,047	120,711	18.5
Spanish-language network TV	93,213	94,791	-1.7
Network radio	801	1,185	-32.5
National spot radio	3,450	2,751	25.4
Local radio	65,894	60,837	8.3
Outdoor	71,601	68,469	4.6
Internet (display only)	27,311	26,211	4.2
Measured media	963,350	886,632	8.7
Unmeasured spending	403,530	409,168	-1.4
Total	1,366,880	1,295,800	5.5

Media spending by megabrand	2011	2010	% chg
McDonald's	962,875	886,307	8.6

SALES & EARNINGS ($ in millions)
McDonald's Corp. (NYSE: MCD)
Worldwide	2011	2010	% chg
Sales	$27,006	$24,075	12.2
Earnings	5,503	4,946	11.3

Geographic sales	2011	2010	% chg
Europe	10,886	9,569	13.8
U.S.	8,529	8,112	5.1
Asia, Pacific, Middle East, Africa	6,019	5,066	18.8
Other	1,572	1,328	18.4
Division sales	2011	2010	% chg
U.S. systemwide sales	34,172	32,395	5.5
Sales by company-operated restaurants	18,293	16,233	12.7
Revenue from franchised restaurants	8,713	7,842	11.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
McDonald's Corp./2111 McDonald's Dr., Oak Brook, Ill. 60523/Phone: (630) 623-3000.

http://www.aboutmcdonalds.com/mcd

Merck & Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$112,889	$161,635	-30.2
Sunday magazine	59,631	69,602	-14.3
B-to-B magazine	1,804	1,384	30.3
Local magazine	5	NA	NA
Spanish-language magazine	101	509	-80.1
Newspaper	86,070	40,395	113.1
National newspaper	796	379	110.1
Spanish-language newspaper	548	NA	NA
FSI (freestanding inserts)	13,223	11,180	18.3
Network TV	85,988	92,505	-7.0
Spot TV	6,288	15,183	-58.6
Syndicated TV	28,669	26,135	9.7
Cable TV networks	78,300	72,299	8.3
Spanish-language network TV	5,299	4,955	7.0
Network radio	5,486	277	NA
National spot radio	153	682	-77.6
Local radio	386	298	29.7
Outdoor	315	254	24.0
Internet (display only)	20,431	21,541	-5.2
Measured media	506,383	519,211	-2.5
Unmeasured spending	439,720	450,859	-2.5
Total	946,102	970,070	-2.5

Media spending by megabrand	2011	2010	% chg
Claritin	88,166	87,326	1.0
Januvia	64,307	64,632	-0.5
Gardasil	51,814	51,122	1.4
Zetia	49,558	19,194	158.2
Dr. Scholl's	47,815	49,079	-2.6
Nasonex	41,528	52,388	-20.7
Dulera	39,907	555	NA
Zostavax	33,430	18,320	82.5
Organon	23,950	18,304	30.8
Miralax	19,358	17,894	8.2
Coppertone	14,351	15,928	-9.9

SALES & EARNINGS ($ in millions)
Merck & Co. (NYSE: MRK)
Worldwide	2011	2010	% chg
Sales	$48,047	$45,987	4.5
Earnings	6,392	982	550.9

Geographic sales	2011	2010	% chg
U.S.	20,495	20,226	1.3
Europe, Middle East & Africa	13,782	13,497	2.1
Other	8,935	8,496	5.2
Japan	4,835	3,768	28.3
Division sales	2011	2010	% chg
Pharmaceutical	41,289	39,267	5.1
All other	6,758	6,720	0.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Merck & Co./One Merck Dr., Whitehouse Station, N.J. 08889/Phone: (908) 423-1000.

http://www.merck.com

Microsoft Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$39,638	$27,122	46.1
Sunday magazine	272	118	130.9
B-to-B magazine	11,725	20,429	-42.6
Local magazine	18	NA	NA
Spanish-language magazine	44	20	121.6
Newspaper	2,934	2,511	16.8
National newspaper	2,490	3,788	-34.3
Spanish-language newspaper	9	NA	NA
FSI (freestanding inserts)	186	NA	NA
Network TV	234,302	337,259	-30.5
Spot TV	2,177	2,651	-17.9
Syndicated TV	3,046	12,621	-75.9
Cable TV networks	83,219	98,183	-15.2
Spanish-language network TV	8,017	703	NA
Network radio	242	397	-39.1
National spot radio	2,455	1,672	46.8
Local radio	7,637	6,423	18.9
Outdoor	6,350	3,292	92.9
Internet (display only)	52,022	94,338	-44.9
Measured media	456,780	611,526	-25.3
Unmeasured spending	575,706	314,740	82.9
Total	1,032,486	926,266	11.5

Media spending by megabrand	2011	2010	% chg
Microsoft	386,049	480,919	-19.7
Bing	63,675	117,705	-45.9

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
Microsoft Corp. (Nasdaq: MSFT)
Worldwide	2011	2010	% chg
Sales	$69,943	$62,484	11.9
Earnings	23,150	18,760	23.4

Geographic sales	2011	2010	% chg
U.S.	38,008	36,173	5.1
Rest of world	31,935	26,311	21.4
Division sales	2011	2010	% chg
Microsoft Business Division	21,986	19,345	13.7
Windows & Windows Live	18,778	18,792	-0.1
Server and Tools	17,107	15,390	11.2
Entertainment and Devices Division	8,716	6,224	40.0
Online Services Business	2,528	2,200	14.9
Unallocated & Other	828	533	55.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.

http://www.microsoft.com

Nestle

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$209,064	$272,943	-23.4
Sunday magazine	3,262	12,401	-73.7
B-to-B magazine	956	1,482	-35.5
Local magazine	53	739	-92.8
Spanish-language magazine	NA	10	NA
Newspaper	4,060	5,295	-23.3
National newspaper	469	2,010	-76.6
Spanish-language newspaper	NA	24	NA
FSI (freestanding inserts)	61,757	57,315	7.7
Network TV	135,508	160,615	-15.6
Spot TV	36,127	38,562	-6.3
Syndicated TV	73,614	67,864	8.5
Cable TV networks	200,713	207,398	-3.2
Spanish-language network TV	29,344	27,555	6.5
Network radio	3,584	4,777	-25.0
National spot radio	8,138	6,093	33.6
Local radio	13,108	10,798	21.4
Outdoor	863	5,675	-84.8
Internet (display only)	47,549	48,277	-1.5
Measured media	828,169	929,832	-10.9
Unmeasured spending	146,147	126,795	15.3
Total	974,316	1,056,628	-7.8

Media spending by megabrand	2011	2010	% chg
Purina	104,324	118,143	-11.7
Nestle	97,741	70,989	37.7
Gerber	78,223	71,187	9.9
DiGiorno	43,888	60,979	-28.0
Galderma	35,549	36,708	-3.2
Jenny Craig	33,777	32,204	4.9
Butterfinger	26,890	13,333	101.7
Fancy Feast	25,919	24,129	7.4
Tidy Cats	25,047	27,018	-7.3
Coffee-Mate	24,830	30,712	-19.2
Lean Cuisine	24,043	47,947	-49.9
Friskies	21,926	33,748	-35.0
Skinny Cow	21,176	10,548	100.8
Stouffer's	20,690	49,550	-58.2
Carnation	18,354	21,710	-15.5
Hot Pockets	15,541	10,977	41.6
Edy's	12,338	16,746	-26.3
Buitoni	11,968	21,904	-45.4
Boost	11,477	8,574	33.9

SALES & EARNINGS ($ in millions)
Nestle (PINK: NSRGY)
Worldwide	2011	2010	% chg
Sales	$94,704	$84,517	12.1
Earnings	11,101	8,699	27.6

Geographic sales	2011	2010	% chg
Americas	42,390	38,770	9.3
Europe	29,670	26,675	11.2
Asia, Ocieania and Africa	22,644	19,072	18.7
Division sales	2011	2010	% chg
Zone Americas	30,294	27,625	9.7
Zone Asia, Oceania, and Africa	17,313	14,778	17.2
Zone Europe	17,259	15,784	9.3
Other food and beverages	14,265	11,996	18.9
Nestle Nutrition	8,190	7,403	10.6
Nestle Waters	7,382	6,931	6.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nestle/Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21-924-1111. Nestle/Nestle USA/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549-6000.

http://www.nestle.com

News Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$38,814	$43,746	-11.3
Sunday magazine	806	NA	NA
B-to-B magazine	9,080	9,955	-8.8
Local magazine	74	75	-1.5
Newspaper	51,107	100,256	-49.0
National newspaper	98,355	130,409	-24.6
Spanish-language newspaper	304	530	-42.7
FSI (freestanding inserts)	8,938	5,198	72.0
Network TV	170,744	209,189	-18.4
Spot TV	16,619	33,794	-50.8
Syndicated TV	12,477	19,344	-35.5
Cable TV networks	167,831	183,141	-8.4
Spanish-language network TV	19,649	18,934	3.8
Network radio	3,460	3,831	-9.7
National spot radio	32,343	33,176	-2.5
Local radio	45,856	47,245	-2.9
Outdoor	36,960	32,010	15.5
Internet (display only)	69,251	72,600	-4.6
Measured media	782,668	943,433	-17.0
Unmeasured spending	492,087	376,049	30.9
Total	1,274,754	1,319,483	-3.4

Media spending by megabrand	2011	2010	% chg
News Corp. (Fox) movies	361,871	440,692	-17.9
Fox	160,056	180,482	-11.3
News Corp. (Fox) videos	67,313	91,626	-26.5
Wall Street Journal	47,024	79,083	-40.5
Dow Jones	23,640	33,185	-28.8
FX	23,363	19,416	20.3
Barrons	14,826	13,058	13.5
News Corp. (Fox) TV stations	12,052	9,908	21.6
News Corp. book divisions	11,668	12,977	-10.1
National Geographic Channel	10,451	13,508	-22.6

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
News Corp. (Nasdaq: NWS)
Worldwide	2011	2010	% chg
Sales	$33,405	$32,778	1.9
Earnings	2,739	2,539	7.9

Geographic sales	2011	2010	% chg
U.S.	18,000	17,300	4.0
Europe	9,070	9,628	-5.8
Australasia and other	5,807	5,338	8.8
Canada	528	512	3.1
Division sales	2011	2010	% chg
Publishing	8,826	8,548	3.3
Cable Network Programming	8,037	7,038	14.2
Filmed Entertainment	6,899	7,631	-9.6
Television	4,778	4,228	13.0
Direct Broadcast Satellite Television	3,761	3,802	-1.1
Other	1,104	1,531	-27.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
News Corp./1211 Ave. of the Americas, 8th Fl., New York, N.Y. 10036/Phone: (212) 852-7000.

http://www.newscorp.com

Nike

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$46,104	$34,710	32.8
Sunday magazine	379	225	68.7
B-to-B magazine	413	282	46.2
Local magazine	43	53	-18.3
Spanish-language magazine	160	73	120.5
Newspaper	412	256	61.2
National newspaper	153	143	7.1
Spanish-language newspaper	9	NA	NA
Network TV	27,704	33,019	-16.1
Spot TV	59	174	-66.3
Cable TV networks	17,766	25,519	-30.4
Spanish-language network TV	NA	11,254	NA
National spot radio	99	162	-39.0
Local radio	57	123	-53.9
Outdoor	1,085	1,369	-20.8
Internet (display only)	9,847	8,472	16.2
Measured media	104,289	115,833	-10.0
Unmeasured spending	773,302	771,286	0.3
Total	877,591	887,119	-1.1

Media spending by megabrand	2011	2010	% chg
Nike	85,625	100,372	-14.7

SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2011 and comparable prior year)
Nike (NYSE: NKE)
Worldwide	2011	2010	% chg
Sales	$20,862	$19,014	9.7
Earnings	2,133	1,907	11.9

Geographic sales	2011	2010	% chg
North American	7,578	6,696	13.2
Western Europe	3,810	3,892	-2.1
Emerging marketing	2,736	2,042	34.0
Greater China	2,060	1,742	18.3
Central and Eastern Europe	1,031	1,150	-10.3
Japan	766	882	-13.2
Global Brand Divisions	123	105	17.1
Division sales	2011	2010	% chg
Footwear	11,493	10,332	11.2
Apparel	5,475	5,037	8.7
Other brands	2,881	2,610	10.4
Equipment	1,013	1,035	-2.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nike/1 Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) 671-6453.

http://www.nikebiz.com

Nissan Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$85,614	$81,029	5.7
Sunday magazine	1,180	NA	NA
B-to-B magazine	661	242	172.8
Local magazine	150	399	-62.4
Spanish-language magazine	338	28	NA
Newspaper	10,785	7,878	36.9
National newspaper	2,565	5,829	-56.0
Spanish-language newspaper	210	126	66.4
Network TV	194,227	196,427	-1.1
Spot TV	145,687	92,990	56.7
Syndicated TV	199	186	6.6
Cable TV networks	114,991	99,031	16.1
Spanish-language network TV	22,247	23,882	-6.8
Network radio	682	638	7.0
Local radio	7,731	9,933	-22.2
Outdoor	4,231	360	NA
Internet (display only)	38,877	87,908	-55.8
Measured media	630,374	606,885	3.9
Unmeasured spending	310,418	254,061	22.2
Total	940,792	860,946	9.3

Media spending by megabrand	2011	2010	% chg
Nissan	512,805	466,924	9.8
Infiniti	117,569	139,961	-16.0

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2012 and comparable prior year)
Nissan Motor Co. (TYO: 7201)
Worldwide	2011	2010	% chg
Sales	$119,212	$102,645	16.1
Earnings	4,326	3,735	15.8

Geographic sales	2011	2010	% chg
North America	37,991	33,885	12.1
Asia	24,769	20,095	23.3
Japan	24,664	21,872	12.8
Europe	19,224	15,488	24.1
Other	12,564	11,306	11.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nissan Motor Co./1-1, Takashima 1-chome, Nishi-ku, Yokohama, Kanagawa, Japan 220-8686/Phone: 81-45-523-5523. Nissan Motor Co./Nissan North America, One Nissan Way, Franklin, Tenn. 37067/Phone: (615) 725-1000.

http://www.nissan-global.com/EN/

Novartis

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$64,206	$41,473	54.8
Sunday magazine	1,512	8,524	-82.3
B-to-B magazine	1,836	1,868	-1.7
Spanish-language magazine	25	13	99.2
Newspaper	1,209	5,580	-78.3
National newspaper	NA	113	NA
Spanish-language newspaper	5,192	882	488.6
FSI (freestanding inserts)	29,926	34,174	-12.4
Network TV	95,860	91,487	4.8
Spot TV	11,183	4,799	133.0
Syndicated TV	75,010	77,183	-2.8
Cable TV networks	49,275	40,253	22.4
Spanish-language network TV	2,912	3,553	-18.0
Network radio	1,089	NA	NA
National spot radio	275	1,998	-86.3
Local radio	241	3,801	-93.7
Outdoor	99	133	-25.5
Internet (display only)	12,527	10,217	22.6
Measured media	352,376	326,050	8.1
Unmeasured spending	214,075	198,081	8.1
Total	566,451	524,131	8.1

Media spending by megabrand	2011	2010	% chg
Excedrin	51,507	55,617	-7.4
Exelon Patch	51,323	12,751	302.5
Reclast	41,809	48,152	-13.2
Air Optix	37,264	30,677	21.5
Prevacid	34,441	45,549	-24.4
Theraflu	26,364	25,166	4.8
Benefiber	16,581	19,909	-16.7
Dailies AquaComfort Plus	13,515	369	NA
Gas-X	10,606	10,398	2.0

SALES & EARNINGS ($ in millions)
Novartis (NYSE: NVS)
Worldwide	2011	2010	% chg
Sales	$58,566	$50,624	15.7
Earnings	9,245	9,969	-7.3

Geographic sales	2011	2010	% chg
Other	26,124	22,376	16.8
U.S.	19,225	16,893	13.8
Japan	5,281	4,288	23.2
Germany	4,362	3,999	9.1
France	2,848	2,460	15.8
Switzerland	726	608	19.4
Division sales	2011	2010	% chg
Pharmaceuticals	32,508	30,306	7.3
Alcon	9,958	4,446	124.0
Sandoz	9,473	8,592	10.3
Consumer health	4,631	4,362	6.2
Vaccines and Diagnostics	1,996	2,918	-31.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Novartis/Novartis International AG, Postfach, Basel, Switzerland CH 4002/Phone: 41-61-324-1111. Novartis/Novartis Corp., 230 Park Ave., New York, N.Y. 10169/Phone: (212) 307-1122.

http://www.novartis.com

PepsiCo

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$104,653	$125,983	-16.9
Sunday magazine	5,216	11,507	-54.7
B-to-B magazine	1,008	305	230.2
Local magazine	NA	5	NA
Spanish-language magazine	25	36	-29.3
Newspaper	4,662	4,899	-4.8
National newspaper	581	2,094	-72.3
Spanish-language newspaper	100	77	30.9
FSI (freestanding inserts)	14,247	16,699	-14.7
Network TV	245,872	179,754	36.8
Spot TV	36,426	36,452	-0.1
Syndicated TV	14,506	5,589	159.6
Cable TV networks	154,059	135,047	14.1
Spanish-language network TV	5,493	1,303	321.7
Network radio	3,630	1,982	83.1
National spot radio	4,171	1,687	147.3
Local radio	25,848	19,940	29.6
Outdoor	12,812	8,814	45.4
Internet (display only)	18,198	31,447	-42.1
Measured media	651,508	583,618	11.6
Unmeasured spending	292,807	422,195	-30.6
Total	944,315	1,005,813	-6.1

Media spending by megabrand	2011	2010	% chg
Pepsi	196,329	148,160	32.5
Gatorade	105,685	112,214	-5.8
Quaker	59,534	56,392	5.6
Tropicana	48,082	31,208	54.1
Lay's	32,563	25,476	27.8
Tostitos	31,918	34,553	-7.6
Doritos	31,094	22,832	36.2
Frito-Lay	28,986	4,611	528.6
Mountain Dew	23,621	21,304	10.9
Sierra Mist	16,260	23,577	-31.0
Cheetos	14,555	10,451	39.3
SoBe	11,775	9,576	23.0
Stacy's	10,700	14,469	-26.0
Sun Chips	10,484	24,157	-56.6

SALES & EARNINGS ($ in millions)
PepsiCo (NYSE: PEP)
Worldwide	2011	2010	% chg
Sales	$66,504	$57,838	15.0
Earnings	6,443	6,320	1.9

Geographic sales	2011	2010	% chg
U.S.	33,053	30,618	8.0
Rest of world	18,276	15,830	15.5
Russia	4,954	1,890	162.1
Mexico	4,782	4,531	5.5
Canada	3,364	3,081	9.2
U.K.	2,075	1,888	9.9
Division sales	2011	2010	% chg
PepsiCo Americas Beverages (PAB)	22,418	20,401	9.9
Europe	13,560	9,602	41.2
Frito-Lay North America (FLNA)	13,322	12,573	6.0
Asia, Middle East & Africa	7,392	6,291	17.5
Latin American Food & Snack (LAF)	7,156	6,315	13.3
Quaker Foods North America (QFNA)	2,656	2,656	0.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 253-2000.

http://www.pepsico.com

Pfizer

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$339,863	$293,958	15.6
Sunday magazine	65,108	39,058	66.7
B-to-B magazine	1,579	2,275	-30.6
Spanish-language magazine	202	130	55.5
Newspaper	28,432	60,935	-53.3
National newspaper	216	4,199	-94.9
Spanish-language newspaper	90	161	-44.1
FSI (freestanding inserts)	1,615	1,879	-14.1
Network TV	441,760	483,321	-8.6
Spot TV	7,461	9,384	-20.5
Syndicated TV	146,866	140,552	4.5
Cable TV networks	225,409	184,464	22.2
Spanish-language network TV	27,694	24,679	12.2
Network radio	7,662	6,531	17.3
National spot radio	4,923	13,406	-63.3
Local radio	4,469	12,862	-65.3
Outdoor	168	603	-72.2
Internet (display only)	39,960	45,068	-11.3
Measured media	1,343,474	1,323,465	1.5
Unmeasured spending	728,178	822,927	-11.5
Total	2,071,652	2,146,392	-3.5

Media spending by megabrand	2011	2010	% chg
Lipitor	243,597	271,854	-10.4
Viagra	132,326	99,682	32.7
Lyrica	126,520	112,133	12.8
Enbrel	125,829	71,407	76.2
Advil	112,350	122,371	-8.2
Celebrex	107,491	33,970	216.4
Pristiq	102,161	127,349	-19.8
Chantix	72,318	110,325	-34.5
Centrum	66,148	35,097	88.5
Toviaz	51,217	109,399	-53.2
Aricept	40,941	34,289	19.4
Premarin	36,184	26,309	37.5
Robitussin	28,584	25,586	11.7
Prevnar	20,494	6,976	193.8
Emergen-C	16,351	13,857	18.0
Thermacare	13,892	28,501	-51.3
Pfizer	13,764	29,536	-53.4
Caltrate	13,627	18,628	-26.8

SALES & EARNINGS ($ in millions)
Pfizer (NYSE: PFE)
Worldwide	2011	2010	% chg
Sales	$67,425	$67,809	-0.6
Earnings	10,009	8,257	21.2

Geographic sales	2011	2010	% chg
U.S.	26,933	28,855	-6.7
Developed Europe	16,297	16,345	-0.3
Emerging markets	13,104	11,849	10.6
Developed rest of world	11,091	10,008	10.8
Division sales	2011	2010	% chg
Primary care	22,670	23,328	-2.8
Established Products and Emerging Markets	18,509	18,760	-1.3
Specialty Care and Oncology	16,568	16,435	0.8
Animal Health and Consumer Healthcare	7,241	6,347	14.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.

http://www.pfizer.com

Procter & Gamble Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$1,019,855	$1,031,933	-1.2
Sunday magazine	13,300	34,198	-61.1
B-to-B magazine	3,646	3,135	16.3
Local magazine	105	117	-10.9
Spanish-language magazine	13,184	7,430	77.5
Newspaper	5,047	7,020	-28.1
National newspaper	3,133	5,383	-41.8
Spanish-language newspaper	800	306	161.6
FSI (freestanding inserts)	173,267	185,332	-6.5
Network TV	491,355	545,001	-9.8
Spot TV	55,960	66,022	-15.2
Syndicated TV	202,630	182,859	10.8
Cable TV networks	811,670	883,874	-8.2
Spanish-language network TV	157,607	157,156	0.3
Network radio	1,175	5,590	-79.0
National spot radio	2,744	5,619	-51.2
Local radio	3,388	6,376	-46.9
Outdoor	2,629	3,269	-19.6
Internet (display only)	172,917	153,409	12.7
Measured media	3,134,411	3,284,028	-4.6
Unmeasured spending	1,837,089	1,425,972	28.8
Total	4,971,500	4,710,000	5.6

Media spending by megabrand	2011	2010	% chg
Olay	357,005	331,675	7.6
CoverGirl	304,719	241,938	25.9
Crest	228,608	172,522	32.5
Gillette	187,545	202,546	-7.4
Pantene	140,094	146,634	-4.5
Febreze	113,570	132,196	-14.1
Swiffer	108,320	131,897	-17.9
Tide	100,485	176,532	-43.1
Procter & Gamble	90,394	92,811	-2.6
DayQuil, NyQuil	86,021	97,293	-11.6
Charmin	80,301	70,629	13.7
Bounty	73,285	77,319	-5.2
Clairol	69,695	81,287	-14.3
Always	67,420	78,049	-13.6
Iams	66,675	79,669	-16.3
Pampers	66,376	55,261	20.1
Prilosec OTC	57,319	55,623	3.0
Head & Shoulders	50,266	45,951	9.4
Old Spice	46,067	44,772	2.9
Dolce & Gabbana	46,008	37,889	21.4
Mr. Clean	44,682	31,797	40.5
Secret	39,913	66,014	-39.5
Dawn	37,804	45,235	-16.4
Duracell	37,010	60,149	-38.5
Vicks	32,847	13,326	146.5
Gain	31,903	54,892	-41.9
Tampax	30,747	49,837	-38.3
Herbal Essences	30,615	19,116	60.2
Cascade	30,438	26,322	15.6
Gucci	28,065	17,902	56.8
Downy	27,264	56,984	-52.2
Align	26,609	10,703	148.6
Fekkai	26,115	33,669	-22.4
Puffs	24,987	29,503	-15.3
Scope	21,647	14,408	50.2
Oral-B	21,032	39,438	-46.7
Aussie	17,850	17,328	3.0
Eukanuba	14,805	22,053	-32.9
Metamucil	11,260	11,726	-4.0
Home Made Simple	11,237	20,214	-44.4
Luvs	10,017	7,556	32.6

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2011 and comparable prior year)
Procter & Gamble Co. (NYSE: PG)
Worldwide	2011	2010	% chg
Sales	$82,559	$78,938	4.6
Earnings	11,797	12,736	-7.4

Geographic sales	2011	2010	% chg
U.S.	30,500	30,000	1.7
Western Europe	16,512	16,577	-0.4
Asia	13,209	11,841	11.6
Rest of world	11,558	10,262	12.6
Latin America	7,430	7,104	4.6
Rest of North America	3,349	3,154	6.2
Division sales	2011	2010	% chg
Fabric and home care	24,837	23,805	4.3
Beauty	20,157	19,491	3.4
Baby care and family care	15,606	14,736	5.9
Health care	12,033	11,493	4.7
Grooming	8,025	7,631	5.2
Snacks and pet care	3,156	3,135	0.7
Corporate	-1,255	-1,353	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.

http://www.pg.com

Progressive Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$27,134	$6,530	315.6
B-to-B magazine	82	59	39.2
Local magazine	12	120	-89.8
Spanish-language magazine	NA	7	NA
Newspaper	39	1,561	-97.5
National newspaper	1,807	3,514	-48.6
FSI (freestanding inserts)	21	NA	NA
Network TV	78,228	89,252	-12.4
Spot TV	40,299	36,819	9.5
Syndicated TV	57,396	57,104	0.5
Cable TV networks	158,423	142,699	11.0
Network radio	12,867	11,739	9.6
National spot radio	105	284	-63.1
Local radio	6,767	8,370	-19.2
Outdoor	1,411	2,666	-47.1
Internet (display only)	204,975	131,690	55.6
Measured media	589,563	492,412	19.7
Unmeasured spending	277,442	231,723	19.7
Total	867,005	724,135	19.7

Media spending by megabrand	2011	2010	% chg
Progressive	589,541	492,412	19.7

SALES & EARNINGS ($ in millions)
Progressive Corp. (NYSE: PGR)
Worldwide	2011	2010	% chg
Sales	$15,508	$14,963	3.6
Earnings	1,016	1,068	-4.9

Division sales	2011	2010	% chg
Personal Insurance Lines (Agency)	7,627	7,420	2.8
Personal Insurance Lines (Direct)	5,804	5,407	7.3
Commercial Automotive Insurance	1,467	1,474	-0.5
Investments	583	616	-5.4
Service Businesses	23	26	-11.5
Other Indemnity	5	14	-64.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Progressive Corp./6300 Wilson Mills Rd., Mayfield Village, Ohio 44143/Phone: (440) 461-5000.

http://www.progressive.com

Reckitt Benckiser

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$68,039	$86,625	-21.5
Sunday magazine	11,022	4,386	151.3
B-to-B magazine	1,322	985	34.1
Spanish-language magazine	16	38	-57.1
Newspaper	145	21	609.3
Spanish-language newspaper	58	NA	NA
FSI (freestanding inserts)	46,017	57,019	-19.3
Network TV	49,786	58,829	-15.4
Spot TV	40,674	49,900	-18.5
Syndicated TV	97,296	73,361	32.6
Cable TV networks	98,450	133,051	-26.0
Spanish-language network TV	2,398	NA	NA
Network radio	458	NA	NA
National spot radio	562	219	156.8
Local radio	4,495	3,479	29.2
Outdoor	10	22	-52.5
Internet (display only)	12,815	5,137	149.5
Measured media	433,565	473,072	-8.4
Unmeasured spending	37,701	30,196	24.9
Total	471,266	503,268	-6.4

Media spending by megabrand	2011	2010	% chg
Mucinex	95,540	84,686	12.8
Lysol	79,097	96,861	-18.3
Airwick	27,593	56,812	-51.4
Resolve	25,974	39,406	-34.1
Delsym	24,800	24,284	2.1
Finish	22,734	27,087	-16.1
French's	18,837	8,588	119.3
Clearasil	13,402	12,770	4.9
Veet	10,567	11,122	-5.0

SALES & EARNINGS ($ in millions)
Reckitt Benckiser (LON: RB)
Worldwide	2011	2010	% chg
Sales	$15,217	$13,071	16.4
Earnings	2,814	2,428	15.9

Geographic sales	2011	2010	% chg
Europe	6,432	5,397	19.2
North America & Australia	3,854	3,592	7.3
Developing Markets	3,709	2,943	26.0
Reckitt Benckiser Pharmaceuticals	1,222	1,140	7.2
Division sales	2011	2010	% chg
Health & Personal Care	5,063	3,584	41.3
Fabric Care	2,411	2,437	-1.1
Surface Care	2,281	2,151	6.0
Home Care	1,932	1,781	8.5
Dishwashing	1,438	1,353	6.3
Pharmaceuticals	1,222	1,140	7.2
Food	505	470	7.4
Other Household	364	155	134.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Reckitt Benckiser/103-105 Bath Rd., Slough, Berkshire, United Kingdom SL1 3UH/Phone: 44-1753-217-800. Reckitt Benckiser/Morris Corporate Center IV, 399 Interpace Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2600.

http://www.reckittbenckiser.com

SABMiller (MillerCoors)

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$10,473	$9,103	15.1
Sunday magazine	95	NA	NA
B-to-B magazine	365	310	17.7
Local magazine	101	122	-17.8
Spanish-language magazine	94	362	-74.0
Newspaper	3,030	2,006	51.0
National newspaper	243	189	28.1
Spanish-language newspaper	725	520	39.4
Network TV	135,731	138,410	-1.9
Spot TV	8,653	8,393	3.1
Syndicated TV	848	1,969	-56.9
Cable TV networks	122,114	119,249	2.4
Spanish-language network TV	47,397	44,373	6.8
Network radio	588	1,193	-50.7
National spot radio	531	462	15.0
Local radio	23,026	23,829	-3.4
Outdoor	37,200	39,563	-6.0
Internet (display only)	10,620	5,813	82.7
Measured media	401,833	395,867	1.5
Unmeasured spending	457,339	446,033	2.5
Total	859,171	841,900	2.1

Media spending by megabrand	2011	2010	% chg
Miller	176,461	173,804	1.5
Coors	169,069	162,417	4.1
MillerCoors	29,352	37,281	-21.3
Blue Moon	10,173	8,092	25.7

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2012 and comparable prior year)
SABMiller (MillerCoors) (LON: SAB)
Worldwide	2011	2010	% chg
Sales	$31,388	$28,311	10.9
Earnings	3,400	3,018	12.7

Geographic sales	2011	2010	% chg
Latin America	7,158	6,335	13.0
South Africa	6,302	6,079	3.7
Europe	5,482	5,394	1.6
North America	5,250	5,223	0.5
Africa	3,686	3,254	13.3
Asia Pacific	3,510	2,026	73.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
SABMiller (MillerCoors)/1 Stanhope Gate, London, England W1K 1AF/Phone: 44 20 7659 0100. SABMiller (MillerCoors)/250 S. Wacker, Chicago, Ill. 60606/Phone: (312)-496-2700.

http://www.sabmiller.com

Safeway

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$669	$646	3.6
B-to-B magazine	36	17	106.3
Newspaper	20,839	31,696	-34.3
Spanish-language newspaper	193	282	-31.6
FSI (freestanding inserts)	2,146	1,803	19.0
Spot TV	33,118	41,171	-19.6
Syndicated TV	21	NA	NA
Cable TV networks	17	4	322.5
Spanish-language network TV	3,542	NA	NA
National spot radio	33,949	45,444	-25.3
Local radio	57,173	57,960	-1.4
Outdoor	545	449	21.3
Internet (display only)	5,210	1,996	161.0
Measured media	157,458	181,468	-13.2
Unmeasured spending	224,536	249,563	-10.0
Total	381,994	431,031	-11.4

Media spending by megabrand	2011	2010	% chg
Safeway	104,804	125,555	-16.5
Vons	24,669	20,733	19.0
Dominick's	11,481	15,657	-26.7

SALES & EARNINGS ($ in millions)
Safeway (NYSE: SWY)
Worldwide	2011	2010	% chg
Sales	$43,630	$41,050	6.3
Earnings	518	591	-12.3

Geographic sales	2011	2010	% chg
U.S.	36,923	34,782	6.2
Canada	6,707	6,268	7.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588-3229/Phone: (925) 467-3000.

http://www.safeway.com

Samsung Electronics Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$41,171	$56,019	-26.5
B-to-B magazine	4,414	2,975	48.4
Spanish-language magazine	8	NA	NA
Newspaper	1,266	1,462	-13.5
National newspaper	3,160	3,180	-0.6
FSI (freestanding inserts)	209	1,570	-86.7
Network TV	109,292	86,931	25.7
Spot TV	1,284	16,823	-92.4
Syndicated TV	319	6,334	-95.0
Cable TV networks	66,864	47,980	39.4
Spanish-language network TV	6,186	NA	NA
National spot radio	77	1,914	-96.0
Local radio	151	1,992	-92.4
Outdoor	10,414	13,172	-20.9
Internet (display only)	17,973	30,905	-41.8
Measured media	262,788	271,258	-3.1
Unmeasured spending	213,573	270,764	-21.1
Total	476,361	542,022	-12.1

Media spending by megabrand	2011	2010	% chg
Samsung	262,529	269,634	-2.6

SALES & EARNINGS ($ in millions)
Samsung Electronics Co. (PINK: SSNLF)
Worldwide	2011	2010	% chg
Sales	$143,069	$134,076	6.7
Earnings	11,908	14,000	-14.9

Geographic sales	2011	2010	% chg
Americas	41,209	37,737	9.2
Europe	33,876	31,327	8.1
Asia and Africa	24,988	21,550	16.0
South Korea	23,006	22,416	2.6
China	19,991	21,048	-5.0
Division sales	2011	2010	% chg
Digital media and telecommunications	104,518	86,171	21.3
Semiconductor and LCD	59,653	58,150	2.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Samsung Electronics Co./Samsung Electronics Building, 1320-10, Seocho 2-dong, Seocho-gu, Seoul, South Korea 137-857/Phone: 82-2-2255-0114. Samsung Electronics Co./85 Challenger Rd., Ridgefield Park, N.J. 07660/Phone: (800) 726-7864.

http://www.samsung.com

Sanofi

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$31,710	$36,157	-12.3
Sunday magazine	5,825	8,870	-34.3
B-to-B magazine	846	426	98.5
Spanish-language magazine	3	3	32.0
Newspaper	972	47,459	-98.0
National newspaper	810	123	556.9
Spanish-language newspaper	9	NA	NA
Network TV	79,161	31,712	149.6
Spot TV	25,721	13,698	87.8
Syndicated TV	107,884	76,299	41.4
Cable TV networks	34,815	23,981	45.2
Spanish-language network TV	30,088	NA	NA
Network radio	8,074	2,759	192.6
National spot radio	48	89	-45.9
Local radio	72	470	-84.7
Outdoor	255	13	NA
Internet (display only)	10,174	6,996	45.4
Measured media	336,467	249,054	35.1
Unmeasured spending	181,174	134,106	35.1
Total	517,641	383,160	35.1

Media spending by megabrand	2011	2010	% chg
Allegra	147,332	5	NA
Gold Bond	44,007	41,628	5.7
Frontline	27,452	30,413	-9.7
Act	22,092	21,707	1.8
Icy Hot	19,978	18,911	5.6
Cortizone	11,738	10,530	11.5
Selsun	10,350	9,992	3.6

SALES & EARNINGS ($ in millions)
Sanofi (NYSE: SNY)
Worldwide	2011	2010	% chg
Sales	$46,506	$42,978	8.2
Earnings	7,929	7,260	9.2

Geographic sales	2011	2010	% chg
Emerging markets	14,114	12,659	11.5
U.S.	13,868	13,000	6.7
Western Europe	12,717	12,667	0.4
Rest of world	5,807	4,654	24.8
Division sales	2011	2010	% chg
Pharmaceuticals	38,846	35,290	10.1
Vaccines	4,832	5,057	-4.4
Animal Health	2,828	2,633	7.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sanofi/174 Ave. de France, Paris, France 75013/Phone: 33-1-53-77-44-00. Sanofi/55 Corporate Dr., Bridgewater, N.J. 08807-2854/Phone: (800) 981-2491.

http://en.sanofi.com/home.asp

Sears Holdings Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$31,220	$25,089	24.4
Sunday magazine	3,674	4,034	-8.9
B-to-B magazine	115	163	-29.6
Local magazine	NA	176	NA
Spanish-language magazine	213	7	NA
Newspaper	135,398	148,614	-8.9
National newspaper	1,250	431	190.0
Spanish-language newspaper	7,401	5,086	45.5
FSI (freestanding inserts)	2,198	3,118	-29.5
Network TV	128,916	188,475	-31.6
Spot TV	7,573	9,800	-22.7
Syndicated TV	47,799	52,989	-9.8
Cable TV networks	182,345	174,285	4.6
Spanish-language network TV	41,876	45,137	-7.2
Network radio	16,686	13,312	25.3
National spot radio	20,197	2,915	592.9
Local radio	26,512	13,106	102.3
Outdoor	1,637	916	78.7
Internet (display only)	22,244	12,694	75.2
Measured media	677,253	700,347	-3.3
Unmeasured spending	1,010,975	1,105,860	-8.6
Total	1,688,229	1,806,207	-6.5

Media spending by megabrand	2011	2010	% chg
Sears	360,684	359,981	0.2
Kmart	214,773	221,382	-3.0
Craftsman	41,198	39,729	3.7
Kenmore	30,493	52,295	-41.7
Lands' End	12,928	6,027	114.5

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Sears Holdings Corp. (Nasdaq: SHLD)
Worldwide	2011	2010	% chg
Sales	$41,567	$42,664	-2.6
Earnings	-3,140	133	NA

Geographic sales	2011	2010	% chg
U.S.	36,934	37,868	-2.5
International	4,633	4,796	-3.4
Division sales	2011	2010	% chg
Sears Domestic	21,649	22,275	-2.8
Kmart	15,285	15,593	-2.0
Sears Canada	4,633	4,796	-3.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sears Holdings Corp./3333 Beverly Rd., Hoffman Estates, Ill. 60179/Phone: (847) 286-2500.

http://www.searsholdings.com

Sony Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$25,261	$43,396	-41.8
Sunday magazine	29	29	0.0
B-to-B magazine	9,543	7,861	21.4
Local magazine	1,212	1,274	-4.9
Spanish-language magazine	NA	199	NA
Newspaper	60,219	56,824	6.0
National newspaper	23,616	22,672	4.2
Spanish-language newspaper	483	398	21.2
FSI (freestanding inserts)	654	1,485	-56.0
Network TV	251,078	230,556	8.9
Spot TV	39,052	43,941	-11.1
Syndicated TV	22,510	21,561	4.4
Cable TV networks	238,800	217,810	9.6
Spanish-language network TV	12,518	8,717	43.6
Network radio	1,670	2,270	-26.4
National spot radio	11,686	15,401	-24.1
Local radio	12,857	15,926	-19.3
Outdoor	28,043	25,852	8.5
Internet (display only)	60,429	59,631	1.3
Measured media	799,658	775,803	3.1
Unmeasured spending	241,130	233,937	3.1
Total	1,040,788	1,009,740	3.1

Media spending by megabrand	2011	2010	% chg
Sony movies	548,002	467,973	17.1
Sony	118,062	137,008	-13.8
Sony videos	60,995	82,727	-26.3
Sony Playstation	48,868	61,240	-20.2
Sony recorded music	15,573	15,035	3.6

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2012 and comparable prior year)
Sony Corp. (NYSE: SNE)
Worldwide	2011	2010	% chg
Sales	$82,269	$84,021	-2.1
Earnings	-5,786	-2,798	NA

Geographic sales	2011	2010	% chg
Japan	26,666	25,185	5.9
Europe	16,069	18,011	-10.8
U.S.	15,354	16,891	-9.1
Other	9,843	8,859	11.1
Asia Pacific	8,064	8,498	-5.1
China	6,273	6,576	-4.6
Division sales	2011	2010	% chg
Consumer products & services	38,786	44,128	-12.1
Professional, Device & Solutions	12,260	12,479	-1.8
Financial services	11,010	9,342	17.9
Pictures	8,313	7,016	18.5
Music	5,458	5,356	1.9
All other	4,790	4,420	8.4
Sony Mobile Communications	985	NA	NA
Corporate	669	1,279	-47.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sony Corp./Sony Corp./7-1, Konan 1-Chome, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81-3-6748-2111. Sony Corp./Sony Corp. of America/550 Madison Ave., New York, N.Y. 10022/Phone: (212) 833-6800.

http://www.sony.net

Sprint Nextel Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$72,101	$54,218	33.0
Sunday magazine	9,726	15,908	-38.9
B-to-B magazine	6,999	9,264	-24.4
Local magazine	NA	111	NA
Spanish-language magazine	302	34	800.6
Newspaper	15,878	9,333	70.1
National newspaper	52,760	35,235	49.7
Spanish-language newspaper	669	490	36.5
Network TV	376,228	389,989	-3.5
Spot TV	38,139	29,222	30.5
Syndicated TV	667	1,316	-49.4
Cable TV networks	107,895	110,978	-2.8
Spanish-language network TV	61,544	63,062	-2.4
Network radio	75	2,204	-96.6
National spot radio	4,245	3,532	20.2
Local radio	8,788	6,514	34.9
Outdoor	10,454	13,343	-21.7
Internet (display only)	114,353	228,208	-49.9
Measured media	880,822	972,961	-9.5
Unmeasured spending	519,178	427,039	21.6
Total	1,400,000	1,400,000	0.0

Media spending by megabrand	2011	2010	% chg
Sprint	719,624	842,248	-14.6
Boost Mobile	65,929	71,707	-8.1
Assurance	47,446	26,499	79.0
Virgin Mobile	45,120	30,556	47.7

SALES & EARNINGS ($ in millions)
Sprint Nextel Corp. (NYSE: S)
Worldwide	2011	2010	% chg
Sales	$33,679	$32,563	3.4
Earnings	-2,890	-3,465	NA

Division sales	2011	2010	% chg
Wireless	30,301	28,597	6.0
Wireline	3,370	3,959	-14.9
Corporate, other & eliminations	8	7	14.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sprint Nextel Corp./6200 Sprint Pkwy., Overland Park, Kan. 66251/Phone: (800) 829-0965.

http://www.sprint.com

State Farm Mutual Auto Insurance Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$1,024	$2,713	-62.3
B-to-B magazine	90	218	-58.7
Local magazine	17	60	-71.2
Spanish-language magazine	702	588	19.4
Newspaper	22,014	3,433	541.3
National newspaper	199	758	-73.7
Spanish-language newspaper	1,549	1,803	-14.1
Network TV	135,867	83,078	63.5
Spot TV	23,450	27,937	-16.1
Syndicated TV	12,763	7,432	71.7
Cable TV networks	201,363	180,562	11.5
Spanish-language network TV	64,762	75,987	-14.8
Network radio	12,896	6,038	113.6
National spot radio	4,973	1,405	254.1
Local radio	19,241	12,375	55.5
Outdoor	12,197	18,611	-34.5
Internet (display only)	70,429	26,534	165.4
Measured media	583,535	449,530	29.8
Unmeasured spending	274,605	211,544	29.8
Total	858,140	661,074	29.8

Media spending by megabrand	2011	2010	% chg
State Farm	583,440	449,472	29.8

SALES & EARNINGS ($ in millions)
Worldwide	2011	2010	% chg
Sales	$32,640	$32,359	0.9
Earnings	1,088	951	14.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
State Farm Mutual Auto Insurance Co./1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.

http://www.statefarm.com

Target Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$95,247	$100,705	-5.4
Sunday magazine	NA	1,442	NA
B-to-B magazine	336	242	38.5
Local magazine	302	312	-3.2
Spanish-language magazine	222	174	27.9
Newspaper	105,584	120,384	-12.3
National newspaper	6,402	8,849	-27.6
Spanish-language newspaper	4,372	3,565	22.7
FSI (freestanding inserts)	10,926	10,047	8.8
Network TV	175,546	164,701	6.6
Spot TV	25,787	34,714	-25.7
Syndicated TV	58,248	28,735	102.7
Cable TV networks	84,628	77,687	8.9
Spanish-language network TV	34,538	31,673	9.0
Network radio	NA	94	NA
National spot radio	17,230	12,652	36.2
Local radio	17,244	12,435	38.7
Outdoor	12,884	14,520	-11.3
Internet (display only)	44,438	26,395	68.4
Measured media	693,935	649,323	6.9
Unmeasured spending	922,065	858,677	7.4
Total	1,616,000	1,508,000	7.2

Media spending by megabrand	2011	2010	% chg
Target	682,995	639,275	6.8

SALES & EARNINGS ($ in millions; for fiscal year ended 1/28/2012 and comparable prior year)
Target Corp. (NYSE: TGT)
Worldwide	2011	2010	% chg
Sales	$69,865	$67,390	3.7
Earnings	2,929	2,920	0.3

Division sales	2011	2010	% chg
Retail	68,446	65,786	4.0
Credit Cards	1,399	1,604	-12.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.

http://www.target.com

Time Warner

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$255,887	$234,196	9.3
Sunday magazine	3,439	4,545	-24.3
B-to-B magazine	21,581	19,806	9.0
Local magazine	187	84	122.4
Spanish-language magazine	105	270	-61.1
Newspaper	35,455	59,256	-40.2
National newspaper	26,471	36,798	-28.1
Spanish-language newspaper	153	153	-0.1
FSI (freestanding inserts)	1,381	645	114.1
Network TV	443,971	402,925	10.2
Spot TV	19,392	30,608	-36.6
Syndicated TV	58,752	46,606	26.1
Cable TV networks	237,326	210,377	12.8
Spanish-language network TV	7,394	8,039	-8.0
Network radio	2,695	4,583	-41.2
National spot radio	7,051	11,841	-40.5
Local radio	11,465	15,341	-25.3
Outdoor	76,192	62,519	21.9
Internet (display only)	71,192	57,579	23.6
Measured media	1,280,089	1,206,171	6.1
Unmeasured spending	770,832	838,170	-8.0
Total	2,050,921	2,044,341	0.3

Media spending by megabrand	2011	2010	% chg
Time Warner Inc. movies	741,190	692,869	7.0
HBO	106,162	89,652	18.4
Time Warner videos	97,589	105,510	-7.5
TNT	40,390	58,640	-31.1
Sports Illustrated	31,513	36,017	-12.5
Warner Bros.	26,965	13,485	100.0
People	25,689	26,869	-4.4
Time	23,857	18,774	27.1
Turner Broadcasting	15,751	17,260	-8.7
In Style	15,074	13,765	9.5
Essence	14,127	13,295	6.3
CNN	13,249	5,533	139.5
Real Simple	12,683	7,688	65.0
Entertainment Weekly	11,119	5,159	115.5
TBS	10,695	21,327	-49.9
Cooking Light	10,380	6,483	60.1

SALES & EARNINGS ($ in millions)
Time Warner (NYSE: TWX)
Worldwide	2011	2010	% chg
Sales	$28,974	$26,888	7.8
Earnings	2,882	2,578	11.8

Geographic sales	2011	2010	% chg
U.S.	19,894	19,007	4.7
Other international	4,848	4,079	18.9
United Kingdom	1,720	1,387	24.0
Germany	721	656	9.9
Canada	672	731	-8.1
France	571	519	10.0
Japan	548	509	7.7
Division sales	2011	2010	% chg
Networks	13,654	12,480	9.4
Filmed entertainment	12,638	11,622	8.7
Publishing	3,677	3,675	0.1
Intersegment eliminatons	-995	-889	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: (212) 484-8000.

http://www.timewarner.com

Time Warner Cable

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$83	$937	-91.1
B-to-B magazine	258	233	10.8
Local magazine	47	15	208.6
Spanish-language magazine	62	NA	NA
Newspaper	21,682	23,968	-9.5
National newspaper	2,226	1,312	69.7
Spanish-language newspaper	609	527	15.6
Spot TV	162,344	144,406	12.4
Cable TV networks	33	28	15.5
National spot radio	2,360	370	538.1
Local radio	13,296	11,463	16.0
Outdoor	7,620	7,953	-4.2
Internet (display only)	5,520	7,728	-28.6
Measured media	216,140	198,941	8.6
Unmeasured spending	224,962	237,993	-5.5
Total	441,101	436,933	1.0

Media spending by megabrand	2011	2010	% chg
Time Warner Cable	199,450	174,746	14.1
Road Runner	13,378	19,327	-30.8

SALES & EARNINGS ($ in millions)
Time Warner Cable (NYSE: TWC)
Worldwide	2011	2010	% chg
Sales	$19,675	$18,868	4.3
Earnings	1,667	1,313	27.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner Cable/60 Columbus Circle, 17th Fl., New York, N.Y. 10023/Phone: (212) 364-8200.

http://www.timewarnercable.com

Toyota Motor Corp.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$134,221	$132,833	1.0
Sunday magazine	2,775	5,705	-51.4
B-to-B magazine	1,272	975	30.5
Local magazine	32	44	-26.7
Spanish-language magazine	797	559	42.6
Newspaper	5,279	19,883	-73.4
National newspaper	7,002	10,976	-36.2
Spanish-language newspaper	82	607	-86.5
Network TV	318,480	381,432	-16.5
Spot TV	111,710	135,394	-17.5
Syndicated TV	48,352	19,342	150.0
Cable TV networks	212,286	193,205	9.9
Spanish-language network TV	76,216	66,261	15.0
Network radio	1,708	1,047	63.2
National spot radio	276	43	538.0
Local radio	11,609	4,911	136.4
Outdoor	18,350	17,210	6.6
Internet (display only)	137,931	122,301	12.8
Measured media	1,088,378	1,112,725	-2.2
Unmeasured spending	639,206	609,001	5.0
Total	1,727,584	1,721,726	0.3

Media spending by megabrand	2011	2010	% chg
Toyota	829,060	882,800	-6.1
Lexus	232,946	207,357	12.3
Scion	25,199	19,609	28.5

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2012 and comparable prior year)
Toyota Motor Corp. (NYSE: TM)
Worldwide	2011	2010	% chg
Sales	$235,455	$222,226	6.0
Earnings	3,593	4,776	-24.8

Geographic sales	2011	2010	% chg
Japan	92,412	81,513	13.4
North America	58,844	62,335	-5.6
Asia	39,490	36,716	7.6
Europe	24,294	22,469	8.1
Other	20,414	19,193	6.4
Division sales	2011	2010	% chg
Automotive	215,321	202,676	6.2
Financial svcs	13,941	13,949	-0.1
Other	13,290	11,410	16.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Toyota Motor Corp./Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, Japan 471-71/Phone: 81-565-28-2121. Toyota Motor Corp./Toyota Motor North America, 9 West 57th St., Ste. 4900, New York, N.Y. 10019/Phone: (212) 223-0303.

http://www.toyota.com

U.S. Government

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$32,283	$48,468	-33.4
Sunday magazine	4,366	16,161	-73.0
B-to-B magazine	3,926	3,668	7.0
Local magazine	230	101	129.1
Spanish-language magazine	1,116	2,319	-51.9
Newspaper	17,349	39,862	-56.5
National newspaper	5,897	9,198	-35.9
Spanish-language newspaper	957	3,652	-73.8
Network TV	94,985	163,722	-42.0
Spot TV	27,237	45,333	-39.9
Syndicated TV	12,149	10,126	20.0
Cable TV networks	118,570	151,734	-21.9
Spanish-language network TV	6,760	16,066	-57.9
Network radio	7,831	13,108	-40.3
National spot radio	9,540	16,094	-40.7
Local radio	13,277	21,326	-37.7
Outdoor	8,458	15,272	-44.6
Internet (display only)	47,967	40,860	17.4
Measured media	412,897	617,067	-33.1
Unmeasured spending	325,565	486,551	-33.1
Total	738,461	1,103,618	-33.1

Media spending by megabrand	2011	2010	% chg
U.S. Postal Service	95,822	107,944	-11.2
U.S. Army	47,096	41,510	13.5
U.S. Marine Corps	36,673	39,796	-7.8
U.S. Air Force	27,847	49,569	-43.8
U.S. Navy	23,790	12,788	86.0
National Highway Traffic Safety Administration	21,147	5,462	287.1
Amtrak	16,983	24,055	-29.4
Office of National Drug Control	16,477	24,634	-33.1
U.S. Department of Health & Human Services	13,753	17,421	-21.1
U.S. Department of Veteran Affairs	13,198	9,808	34.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
U.S. Government/U.S. General Services Administration, 1800 F Street, NW, Washington, D.C. 20405/Phone: (800) FED-INFO.

http://www.usa.gov

Unilever

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$134,427	$224,492	-40.1
Sunday magazine	NA	8,856	NA
B-to-B magazine	2,583	3,037	-14.9
Local magazine	NA	18	NA
Spanish-language magazine	305	966	-68.4
Newspaper	359	7,392	-95.1
National newspaper	199	1,926	-89.7
Spanish-language newspaper	132	385	-65.8
FSI (freestanding inserts)	32,930	32,525	1.2
Network TV	212,335	240,572	-11.7
Spot TV	10,657	11,404	-6.5
Syndicated TV	46,644	62,690	-25.6
Cable TV networks	179,158	169,636	5.6
Spanish-language network TV	28,848	42,543	-32.2
Network radio	600	3,229	-81.4
National spot radio	894	1,147	-22.1
Local radio	3,013	3,860	-21.9
Outdoor	1,163	1,979	-41.2
Internet (display only)	39,524	36,631	7.9
Measured media	693,770	853,287	-18.7
Unmeasured spending	603,604	524,876	15.0
Total	1,297,375	1,378,163	-5.9

Media spending by megabrand	2011	2010	% chg
Dove	187,706	209,379	-10.4
Tresemme	54,510	60,638	-10.1
Axe	53,332	92,459	-42.3
Degree	48,925	71,203	-31.3
Hellmann's	41,552	35,721	16.3
Nexxus	33,119	10,881	204.4
I Cant Believe It's Not Butter	30,977	25,170	23.1
Suave	30,365	46,793	-35.1
Vaseline	29,095	42,413	-31.4
Ragu	26,125	36,766	-28.9
Magnum	18,517	NA	NA
St. Ives	16,373	12,390	32.2
Bertolli	12,332	37,098	-66.8
P.F. Chang's	11,158	10,687	4.4

SALES & EARNINGS ($ in millions)
Unilever (NYSE: UN)
Worldwide	2011	2010	% chg
Sales	$64,721	$58,775	10.1
Earnings	6,439	6,106	5.5

Geographic sales	2011	2010	% chg
Rest of world	44,907	40,560	10.7
U.S.	9,595	8,930	7.4
Netherlands/U.K.	5,144	4,634	11.0
Brazil	5,076	4,650	9.2
Division sales	2011	2010	% chg
Personal care	21,549	18,281	17.9
Food	19,480	18,808	3.6
Refreshments	12,263	11,426	7.3
Home Care	11,430	10,259	11.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Unilever/Weena 455, P.O. Box 760, 3000 DK, Unilever House, 100 Victoria Embankment, London EC4Y ODY, U.K., Rotterdam, Netherlands 44-20-7822-5252/Phone: 31-10-217-4000. Unilever/800 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000.

http://www.unilever.com

Verizon Communications

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$29,451	$80,506	-63.4
B-to-B magazine	4,957	4,973	-0.3
Local magazine	26	484	-94.7
Spanish-language magazine	457	1,107	-58.7
Newspaper	146,752	277,879	-47.2
National newspaper	15,780	11,792	33.8
Spanish-language newspaper	1,680	1,405	19.5
FSI (freestanding inserts)	15	140	-89.4
Network TV	565,270	520,919	8.5
Spot TV	173,232	254,537	-31.9
Syndicated TV	34,333	43,021	-20.2
Cable TV networks	206,783	204,876	0.9
Spanish-language network TV	82,389	82,708	-0.4
Network radio	260	351	-25.9
National spot radio	48,483	74,658	-35.1
Local radio	51,382	79,253	-35.2
Outdoor	60,239	69,607	-13.5
Internet (display only)	241,696	160,988	50.1
Measured media	1,663,185	1,869,205	-11.0
Unmeasured spending	859,816	581,795	47.8
Total	2,523,000	2,451,000	2.9

Media spending by megabrand	2011	2010	% chg
Verizon	1,646,886	1,854,499	-11.2
Disney Mobile Magic	10,108	5,965	69.5

SALES & EARNINGS ($ in millions)
Verizon Communications (NYSE: VZ)
Worldwide	2011	2010	% chg
Sales	$110,875	$106,565	4.0
Earnings	10,198	10,217	-0.2

Division sales	2011	2010	% chg
Domestic Wireless	70,154	63,407	10.6
Wireline	40,682	41,227	-1.3
Corporate & other	39	1,931	-98.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Verizon Communications/140 West St., New York, N.Y. 10007/Phone: (212) 395-2121.

http://www.verizon.com

Viacom

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$22,282	$18,687	19.2
Sunday magazine	3,762	1,493	151.9
B-to-B magazine	4,607	3,795	21.4
Local magazine	24	7	231.0
Spanish-language magazine	16	32	-50.3
Newspaper	24,488	28,626	-14.5
National newspaper	8,423	11,022	-23.6
Spanish-language newspaper	184	165	11.4
FSI (freestanding inserts)	2	NA	NA
Network TV	211,540	177,166	19.4
Spot TV	37,527	46,488	-19.3
Syndicated TV	4,724	6,339	-25.5
Cable TV networks	216,572	204,080	6.1
Spanish-language network TV	26,990	17,302	56.0
Network radio	1,279	809	58.1
National spot radio	9,888	10,371	-4.7
Local radio	17,055	19,819	-13.9
Outdoor	29,195	25,498	14.5
Internet (display only)	40,234	30,223	33.1
Measured media	658,791	601,922	9.4
Unmeasured spending	402,028	367,356	9.4
Total	1,060,819	969,278	9.4

Media spending by megabrand	2011	2010	% chg
Viacom (Paramount) movies	483,638	453,063	6.7
Viacom (Paramount) videos	87,248	72,027	21.1
Nickelodeon, Nick At Nite, Nicktoons	14,085	8,424	67.2
TV Land	12,731	7,320	73.9
MTV	11,268	9,314	21.0
Spike TV	10,710	11,917	-10.1
BET	10,480	8,335	25.7

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2011 and comparable prior year)
Viacom (Nasdaq: VIA)
Worldwide	2011	2010	% chg
Sales	$14,914	$13,356	11.7
Earnings	2,173	1,548	40.4

Geographic sales	2011	2010	% chg
U.S.	10,538	NA	NA
Europe	2,587	NA	NA
All other	1,789	NA	NA
Division sales	2011	2010	% chg
Media Networks	9,145	NA	NA
Filmed Entertainment	5,923	NA	NA
Eliminations	-154	NA	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.

http://www.viacom.com

Visa

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$631	$19,807	-96.8
B-to-B magazine	202	735	-72.5
Spanish-language magazine	NA	30	NA
Newspaper	127	1,436	-91.2
National newspaper	398	2,380	-83.3
Spanish-language newspaper	NA	1	NA
Network TV	84,115	122,156	-31.1
Spot TV	281	1,520	-81.5
Cable TV networks	15,930	27,188	-41.4
Network radio	4,298	2,609	64.7
National spot radio	1,157	1,181	-2.0
Local radio	11,648	10,215	14.0
Outdoor	1,205	4,349	-72.3
Internet (display only)	30,667	11,132	175.5
Measured media	150,659	204,739	-26.4
Unmeasured spending	336,629	359,198	-6.3
Total	487,287	563,937	-13.6

Media spending by megabrand	2011	2010	% chg
Visa	150,645	203,751	-26.1

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2011 and comparable prior year)
Visa (NYSE: V)
Worldwide	2011	2010	% chg
Sales	$9,168	$8,065	13.7
Earnings	3,650	2,966	23.1

Geographic sales	2011	2010	% chg
U.S.	5,135	4,718	8.8
Rest of world	3,846	3,137	22.6
Visa Europe	207	210	-1.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Visa/P.O. Box 8999, San Francisco, Calif. 94128/Phone: (415) 932-2100.

http://www.visa.com

Volkswagen

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$29,799	$24,602	21.1
Sunday magazine	1,255	NA	NA
B-to-B magazine	118	204	-42.4
Local magazine	33	98	-66.8
Spanish-language magazine	NA	7	NA
Newspaper	3,082	428	619.9
National newspaper	8,918	3,190	179.5
Spanish-language newspaper	82	99	-17.2
Network TV	208,625	125,930	65.7
Spot TV	75,685	9,387	706.3
Syndicated TV	17,187	5,338	221.9
Cable TV networks	106,407	73,024	45.7
Spanish-language network TV	18,864	16,103	17.2
Network radio	109	NA	NA
Local radio	2,384	4,474	-46.7
Outdoor	8,021	2,986	168.6
Internet (display only)	30,132	25,540	18.0
Measured media	510,699	291,409	75.3
Unmeasured spending	218,871	137,134	59.6
Total	729,570	428,543	70.2

Media spending by megabrand	2011	2010	% chg
Volkswagen	362,449	211,011	71.8
Audi	148,218	80,397	84.4

SALES & EARNINGS ($ in millions)
Volkswagen (ETR: VOW)
Worldwide	2011	2010	% chg
Sales	$221,931	$168,476	31.7
Earnings	21,462	9,076	136.5

Geographic sales	2011	2010	% chg
Europe & Remaining Markets	144,702	111,282	30.0
Asia Pacific	32,012	19,134	67.3
North America	24,449	20,175	21.2
South American	20,767	17,884	16.1
Division sales	2011	2010	% chg
Volkswagen Passenger Cars	99,594	83,190	19.7
Audi	42,476	32,717	29.8
Other	20,160	4,718	327.3
Volkswagen Financial Services	20,046	16,660	20.3
Scania	14,018	11,237	24.7
Skoda	8,652	7,824	10.6
Volkswagen Commercial Vehicles	7,241	6,386	13.4
Seat	4,574	4,827	-5.2
Man	3,694	0	NA
Bentley	1,476	918	60.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Volkswagen/Brieffach 1849, Wolfsburg, Germany D-38436/Phone: 49-5361-9-0. Volkswagen/Volkswagen of America, 2200 Ferdinand Porsche Dr., Herndon, Va. 20171/Phone: (703) 364-7000.

http://www.volkswagenag.com

Walgreen Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$9,739	$14,286	-31.8
Sunday magazine	4,081	2,949	38.4
B-to-B magazine	49	44	11.0
Local magazine	68	45	52.8
Spanish-language magazine	8	NA	NA
Newspaper	50,795	56,670	-10.4
National newspaper	283	195	45.1
Spanish-language newspaper	1,213	737	64.7
FSI (freestanding inserts)	8,355	7,172	16.5
Network TV	44,077	38,625	14.1
Spot TV	4,406	6,894	-36.1
Syndicated TV	27,823	14,708	89.2
Cable TV networks	29,551	27,037	9.3
Spanish-language network TV	4,460	14,291	-68.8
Network radio	15,839	8,379	89.0
National spot radio	2,274	3,739	-39.2
Local radio	16,196	13,781	17.5
Outdoor	631	935	-32.5
Internet (display only)	18,026	8,597	109.7
Measured media	237,874	219,082	8.6
Unmeasured spending	251,126	248,918	0.9
Total	489,000	468,000	4.5

Media spending by megabrand	2011	2010	% chg
Walgreens	222,408	204,795	8.6

SALES & EARNINGS ($ in millions)
Walgreen Co. (NYSE: WAG)
Worldwide	2011	2010	% chg
Sales	$72,184	$67,420	7.1
Earnings	2,714	2,091	29.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walgreen Co./200 Wilmot Rd., Deerfield, Ill. 60015/Phone: (847) 914-2500.

http://www.walgreens.com

Walmart Stores

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$37,660	$114,846	-67.2
Sunday magazine	31,484	76,732	-59.0
B-to-B magazine	126	138	-8.8
Spanish-language magazine	153	167	-8.1
Newspaper	36,195	39,515	-8.4
National newspaper	576	481	19.8
Spanish-language newspaper	1,053	495	112.7
FSI (freestanding inserts)	20,656	4,855	325.4
Network TV	173,477	232,068	-25.2
Spot TV	31,571	20,989	50.4
Syndicated TV	48,540	63,979	-24.1
Cable TV networks	110,563	146,756	-24.7
Spanish-language network TV	54,888	60,490	-9.3
Network radio	28,568	26,290	8.7
National spot radio	27,802	24,054	15.6
Local radio	30,000	30,283	-0.9
Outdoor	5,417	3,194	69.6
Internet (display only)	34,534	56,198	-38.5
Measured media	673,262	901,528	-25.3
Unmeasured spending	1,217,642	1,153,803	5.5
Total	1,890,904	2,055,331	-8.0

Media spending by megabrand	2011	2010	% chg
Walmart	621,299	872,010	-28.8
Sam's Club	31,110	24,557	26.7

SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2012 and comparable prior year)
Walmart Stores (NYSE: WMT)
Worldwide	2011	2010	% chg
Sales	$446,950	$421,849	6.0
Earnings	15,699	16,389	-4.2

Geographic sales	2011	2010	% chg
U.S.	320,000	312,000	2.6
Rest of world	126,950	109,849	15.6
Division sales	2011	2010	% chg
Walmart U.S.	264,186	260,261	1.5
Walmart International	125,873	109,232	15.2
Sam's Club	53,795	49,459	8.8
Membership and other income	3,096	2,897	6.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walmart Stores/702 SW Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.

http://www.walmartstores.com

Walt Disney Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$140,642	$149,755	-6.1
Sunday magazine	24,654	12,547	96.5
B-to-B magazine	7,533	10,189	-26.1
Local magazine	1,488	965	54.2
Spanish-language magazine	766	597	28.3
Newspaper	32,816	58,156	-43.6
National newspaper	21,027	24,264	-13.3
Spanish-language newspaper	930	677	37.3
FSI (freestanding inserts)	360	921	-61.0
Network TV	223,496	210,415	6.2
Spot TV	53,581	61,298	-12.6
Syndicated TV	22,055	10,722	105.7
Cable TV networks	226,832	225,225	0.7
Spanish-language network TV	20,803	20,948	-0.7
Network radio	4,562	6,490	-29.7
National spot radio	21,653	20,316	6.6
Local radio	33,966	31,591	7.5
Outdoor	38,648	36,046	7.2
Internet (display only)	115,262	139,446	-17.3
Measured media	991,074	1,020,567	-2.9
Unmeasured spending	1,121,131	911,109	23.1
Total	2,112,205	1,931,676	9.3

Media spending by megabrand	2011	2010	% chg
Disney movies	363,159	341,888	6.2
Disney	227,077	218,775	3.8
ABC	162,222	159,862	1.5
Disney videos	107,647	111,124	-3.1
ESPN	96,362	151,755	-36.5

SALES & EARNINGS ($ in millions; for fiscal year ended 10/1/2011 and comparable prior year)
Walt Disney Co. (NYSE: DIS)
Worldwide	2011	2010	% chg
Sales	$40,893	$38,063	7.4
Earnings	5,258	4,313	21.9

Geographic sales	2011	2010	% chg
U.S. & Canada	30,848	28,279	9.1
Europe	6,455	6,550	-1.5
Asia Pacific	2,517	2,320	8.5
Latin America & other	1,073	914	17.4
Division sales	2011	2010	% chg
Media Networks	18,714	17,162	9.0
Parks & Resorts	11,797	10,761	9.6
Studio Entertainment	6,351	6,701	-5.2
Consumer Products	3,049	2,678	13.9
Interactive Media	982	761	29.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.

http://thewaltdisneycompany.com

Wells Fargo & Co.

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	$14,938	$14,731	1.4
Sunday magazine	956	1,001	-4.6
B-to-B magazine	3,416	3,063	11.5
Local magazine	992	1,230	-19.4
Spanish-language magazine	328	226	45.2
Newspaper	29,033	25,832	12.4
National newspaper	9,964	9,725	2.5
Spanish-language newspaper	2,321	1,849	25.6
Network TV	22,330	11,043	102.2
Spot TV	39,197	38,589	1.6
Syndicated TV	772	103	646.9
Cable TV networks	25,914	26,469	-2.1
Network radio	4,758	6,756	-29.6
National spot radio	5,192	4,937	5.2
Local radio	13,022	16,449	-20.8
Outdoor	15,499	11,465	35.2
Internet (display only)	12,783	15,339	-16.7
Measured media	201,413	188,807	6.7
Unmeasured spending	405,587	441,193	-8.1
Total	607,000	630,000	-3.7

Media spending by megabrand	2011	2010	% chg
Wells Fargo	185,053	144,215	28.3

SALES & EARNINGS ($ in millions)
Wells Fargo & Co. (NYSE: WFC)
Worldwide	2011	2010	% chg
Sales	$80,948	$85,210	-5.0
Earnings	15,869	12,362	28.4

Division sales	2011	2010	% chg
Community banking	50,700	54,500	-7.0
Wholesale banking	21,700	22,400	-3.1
Wealth, Brokerage and Retirement	12,200	11,700	4.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Wells Fargo & Co./420 Montgomery St., San Francisco, Calif. 94104/Phone: (866) 249-3302.

http://www.wellsfargo.com

Yum Brands

U.S. AD SPENDING ($ in thousands)
By media	2011	2010	% chg
Magazine	NA	$1,227	NA
Sunday magazine	1,794	1,905	-5.8
B-to-B magazine	NA	95	NA
Local magazine	7	NA	NA
Spanish-language magazine	NA	89	NA
Newspaper	1,463	856	70.9
National newspaper	1,190	379	214.2
Spanish-language newspaper	20	2	750.0
FSI (freestanding inserts)	552	2,012	-72.5
Network TV	246,212	249,315	-1.2
Spot TV	123,729	127,360	-2.9
Syndicated TV	16,912	17,351	-2.5
Cable TV networks	230,044	237,701	-3.2
Spanish-language network TV	8,360	19,573	-57.3
Network radio	NA	1,096	NA
National spot radio	9,522	8,296	14.8
Local radio	20,749	20,304	2.2
Outdoor	6,067	5,805	4.5
Internet (display only)	6,299	8,438	-25.3
Measured media	672,921	701,801	-4.1
Unmeasured spending	162,079	148,199	9.4
Total	835,000	850,000	-1.8

Media spending by megabrand	2011	2010	% chg
Taco Bell	250,583	274,634	-8.8
Pizza Hut	220,323	217,328	1.4
KFC	200,352	205,591	-2.5

SALES & EARNINGS ($ in millions)
Yum Brands (NYSE: YUM)
Worldwide	2011	2010	% chg
Sales	$12,626	$11,343	11.3
Earnings	1,319	1,158	13.9

Geographic sales	2011	2010	% chg
China Division (incl. Thailand and Taiwan)	5,566	4,135	34.6
U.S.	3,786	4,120	-8.1
Yum Restaurants International (YRI)	3,274	3,088	6.0
Division sales	2011	2010	% chg
Taco Bell U.S. systemwide sales	6,800	6,900	-1.4
Pizza Hut U.S. systemwide sales	5,400	5,400	0.0
KFC U.S. systemwide sales	4,500	4,700	-4.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.

http://www.yum.com

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