2011 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
U.S. advertising spending $2.47 billion
4| U.S. AD SPENDING ($ in thousands) | |||
| By media | 2011 | 2010 | % chg |
| Magazine | $94,768 | $93,170 | 1.7 |
| Sunday magazine | 4,737 | 870 | 444.4 |
| B-to-B magazine | 14,731 | 13,755 | 7.1 |
| Local magazine | 230 | 502 | -54.2 |
| Spanish-language magazine | 312 | 75 | 314.2 |
| Newspaper | 99,830 | 108,720 | -8.2 |
| National newspaper | 21,602 | 23,247 | -7.1 |
| Spanish-language newspaper | 2,073 | 1,546 | 34.1 |
| FSI (freestanding inserts) | 2 | NA | NA |
| Network TV | 241,726 | 220,735 | 9.5 |
| Spot TV | 302,585 | 269,613 | 12.2 |
| Syndicated TV | 47,481 | 35,140 | 35.1 |
| Cable TV networks | 219,719 | 203,938 | 7.7 |
| Spanish-language network TV | 23,283 | 16,326 | 42.6 |
| Network radio | 3,977 | 4,939 | -19.5 |
| National spot radio | 111,596 | 101,649 | 9.8 |
| Local radio | 117,973 | 106,920 | 10.3 |
| Outdoor | 66,888 | 54,066 | 23.7 |
| Internet (display only) | 211,052 | 146,799 | 43.8 |
| Measured media | 1,584,564 | 1,402,012 | 13.0 |
| Unmeasured spending | 880,808 | 754,200 | 16.8 |
| Total | 2,465,372 | 2,156,213 | 14.3 |
| Media spending by megabrand | 2011 | 2010 | % chg |
| Comcast (Universal) movies | 585,913 | 492,193 | 19.0 |
| Xfinity | 348,360 | 227,170 | 53.3 |
| Comcast | 193,609 | 257,029 | -24.7 |
| NBC | 152,073 | 139,482 | 9.0 |
| Comcast (NBCU) videos | 49,895 | 58,088 | -14.1 |
| USA Network | 48,616 | 34,007 | 43.0 |
| Universal Hotels & Resorts | 40,680 | 39,737 | 2.4 |
| MSNBC | 23,365 | 26,766 | -12.7 |
| Universal Studios | 19,239 | 19,444 | -1.0 |
| E! Entertainment TV | 17,931 | 20,917 | -14.3 |
| Telemundo | 14,381 | 7,761 | 85.3 |
| Golf Channel | 13,112 | 10,883 | 20.5 |
| Syfy Channel | 10,789 | 9,689 | 11.4 |
| Style Network | 10,114 | 10,757 | -6.0 |
| SALES & EARNINGS ($ in millions) | |||
| Comcast Corp. (Nasdaq: CMCSA) | |||
| Worldwide | 2011 | 2010 | % chg |
| Sales | $55,852 | $37,937 | 47.2 |
| Earnings | 4,160 | 3,635 | 14.4 |
| Division sales | 2011 | 2010 | % chg |
| Cable Communications | 37,226 | 35,363 | 5.3 |
| NBC Universal Cable Networks | 8,496 | 7,679 | 10.6 |
| Broadcast Television | 6,399 | 6,888 | -7.1 |
| Filmed Entertainment | 4,592 | 4,576 | 0.3 |
| Theme Parks | 1,989 | 1,600 | 24.3 |
| NBCU Headquarters, Other and Eliminations | -352 | -369 | NA |
| Corporate, Other and Eliminations | -689 | -683 | NA |
