Datacenter

21st Century Fox [This record free to all users]

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$29,674	$38,243	-22.4
Sunday magazine	172	806	-78.6
B-to-B magazine	7,458	9,223	-19.1
Local magazine	53	74	-28.5
Spanish-language magazine	198	NA	NA
Newspaper	53,861	51,366	4.9
National newspaper	22,199	98,355	-77.4
Spanish-language newspaper	359	304	18.2
FSI (freestanding inserts)	1,275	8,938	-85.7
Network TV	175,129	170,621	2.6
Spot TV	10,794	16,611	-35.0
Syndicated TV	10,805	12,738	-15.2
Cable TV networks	127,969	173,400	-26.2
Spanish-language network TV	11,579	19,649	-41.1
Network radio	2,969	3,460	-14.2
National spot radio	25,201	32,506	-22.5
Local radio	39,377	46,187	-14.7
Outdoor	33,623	37,337	-9.9
Internet (display only)	30,869	69,974	-55.9
Measured media	583,565	789,793	-26.1
Unmeasured spending	605,066	578,532	4.6
Total	1,188,632	1,368,326	-13.1

Media spending by megabrand	2012	2011	% chg
Twentieth Century Fox Film	302,451	309,096	-2.1
Fox	162,590	158,602	2.5
Fox Searchlight Pictures	53,693	60,001	-10.5
DVDs and videos	51,379	68,738	-25.3
FX	24,093	23,422	2.9
National Geographic Channel	21,210	10,451	103.0
TV stations	10,320	12,239	-15.7

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
21st Century Fox (Nasdaq: FOX)
Worldwide	2012	2011	% chg
Sales	$25,052	$24,310	3.1
Geographic sales	2012	2011	% chg
U.S.	14,800	14,400	2.8
Rest of world	10,252	9,910	3.5
Division sales	2012	2011	% chg
Cable Network Programming	9,132	8,037	13.6
Filmed Entertainment	7,302	6,899	5.8
Television	4,734	4,778	-0.9
Direct Broadcast Satellite Television	3,672	3,761	-2.4
Other/reconciliation	212	835	-74.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
21st Century Fox/1211 Avenue of the Americas, 8th Fl., New York, N.Y. 10036/Phone: (212) 852-7000.

http://www.fox.com

AbbVie

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$35,643	$52,750	-32.4
B-to-B magazine	462	222	108.2
Spanish-language magazine	NA	180	NA
Newspaper	78	16	379.0
Network TV	71,578	29,966	138.9
Spot TV	3,404	3,119	9.1
Syndicated TV	55,974	24,284	130.5
Cable TV networks	128,027	60,115	113.0
Network radio	89	NA	NA
National spot radio	392	31	NA
Local radio	1,103	25	NA
Outdoor	142	205	-30.9
Internet (display only)	15,861	15,805	0.4
Measured media	312,753	186,717	67.5
Unmeasured spending	168,406	154,283	9.2
Total	481,159	341,000	41.1

Media spending by megabrand	2012	2011	% chg
Humira	206,545	95,214	116.9
Androgel	75,562	3,982	1797.7
IsItLowT.com	13,843	22,003	-37.1

SALES & EARNINGS ($ in millions)
AbbVie (NYSE: ABBV)
Worldwide	2012	2011	% chg
Sales	$18,380	$17,444	5.4
Earnings	5,272	3,433	53.6

Geographic sales	2012	2011	% chg
U.S.	10,435	9,712	7.4
All other countries	2,776	2,674	3.8
The Netherlands	776	904	-14.2
Germany	756	701	7.8
Japan	718	616	16.6
United Kingdom	552	496	11.3
Spain	525	569	-7.7
Canada	500	446	12.1
France	500	516	-3.1
Brazil	434	382	13.6
Italy	408	428	-4.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AbbVie/1 N. Waukegan Rd., North Chicago, Ill. 60064/Phone: (847) 932-7900.

Twitter: @abbvie

http://www.abbvie.com

Allstate Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$10,739	$22,189	-51.6
Sunday magazine	NA	5,594	NA
B-to-B magazine	1,671	978	70.9
Local magazine	71	40	76.2
Newspaper	6,432	13,213	-51.3
National newspaper	1,511	3,285	-54.0
Spanish-language newspaper	124	614	-79.8
Network TV	133,062	84,253	57.9
Spot TV	4,644	12,848	-63.9
Syndicated TV	96,340	66,297	45.3
Cable TV networks	200,130	172,555	16.0
Spanish-language network TV	36,741	47,300	-22.3
Network radio	8,969	12,332	-27.3
National spot radio	19,256	24,848	-22.5
Local radio	21,985	29,033	-24.3
Outdoor	8,315	5,950	39.7
Internet (display only)	51,667	86,972	-40.6
Measured media	601,660	588,302	2.3
Unmeasured spending	188,892	147,084	28.4
Total	790,552	735,386	7.5

Media spending by megabrand	2012	2011	% chg
Allstate	430,427	515,523	-16.5
Esurance	170,552	72,363	135.7

SALES & EARNINGS ($ in millions)
Allstate Corp. (NYSE: ALL)
Worldwide	2012	2011	% chg
Sales	$33,315	$32,654	2.0
Earnings	2,306	787	193.0

Geographic sales	2012	2011	% chg
U.S.	32,323	31,762	1.8
Rest of world	992	892	11.2
Division sales	2012	2011	% chg
Property-Liability	28,398	27,228	4.3
Allstate Financial	4,875	5,342	-8.7
Corporate and other	42	84	-50.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402-5000.

Twitter: @Allstate

http://www.allstate.com

Amazon

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$50,881	$55,668	-8.6
Sunday magazine	118	NA	NA
B-to-B magazine	243	189	28.4
Local magazine	28	52	-46.1
Newspaper	866	1,655	-47.7
National newspaper	9,877	15,858	-37.7
Spanish-language newspaper	1	7	-92.3
FSI (freestanding inserts)	NA	12	NA
Network TV	97,645	68,729	42.1
Spot TV	325	2,812	-88.5
Syndicated TV	NA	1,701	NA
Cable TV networks	49,879	29,134	71.2
Network radio	47	NA	NA
National spot radio	2,060	46	NA
Local radio	689	29	NA
Outdoor	5,030	592	750.3
Internet (display only)	81,042	42,907	88.9
Measured media	298,730	219,389	36.2
Unmeasured spending	840,942	558,260	50.6
Total	1,139,672	777,648	46.6

Media spending by megabrand	2012	2011	% chg
Amazon	245,827	156,068	57.5
Audible	32,366	17,658	83.3

SALES & EARNINGS ($ in millions)
Amazon (Nasdaq: AMZN)
Worldwide	2012	2011	% chg
Sales	$61,093	$48,077	27.1
Earnings	-39	631	NA

Geographic sales	2012	2011	% chg
North America	34,813	26,705	30.4
Germany	8,732	7,230	20.8
Japan	7,800	6,576	18.6
United Kingdom	6,478	5,348	21.1
Rest of world	3,270	2,218	47.4
Division sales	2012	2011	% chg
Electronics & other general merchandise	38,628	28,712	34.5
Media	19,942	17,779	12.2
Other	2,523	1,586	59.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Amazon/410 Terry Ave. N., Seattle, Wash. 98109/Phone: 206-266-1000.

Facebook: https://www.facebook.com/amazon

Twitter: @Amazon

http://www.amazon.com

American Express Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$32,163	$63,200	-49.1
Sunday magazine	118	118	0.0
B-to-B magazine	814	1,293	-37.0
Local magazine	25	176	-85.6
Newspaper	15,061	51,037	-70.5
National newspaper	5,939	23,078	-74.3
Spanish-language newspaper	1	1	0.0
FSI (freestanding inserts)	101	23	339.1
Network TV	84,163	56,598	48.7
Spot TV	7,385	19,269	-61.7
Syndicated TV	79	106	-25.8
Cable TV networks	51,512	30,378	69.6
Network radio	221	268	-17.3
National spot radio	2,078	9,661	-78.5
Local radio	2,015	13,611	-85.2
Outdoor	23,483	17,490	34.3
Internet (display only)	124,242	120,175	3.4
Measured media	349,402	406,483	-14.0
Unmeasured spending	1,721,512	1,718,776	0.2
Total	2,070,913	2,125,258	-2.6

Media spending by megabrand	2012	2011	% chg
American Express	329,092	387,162	-15.0

SALES & EARNINGS ($ in millions)
American Express Co. (NYSE: AXP)
Worldwide	2012	2011	% chg
Sales	$31,582	$29,962	5.4
Earnings	4,482	4,935	-9.2

Geographic sales	2012	2011	% chg
U.S.	22,631	21,254	6.5
Europe, Middle East, Africa	3,594	3,551	1.2
Japan	3,106	3,071	1.1
Latin America, Canada and Caribbean	2,774	2,706	2.5
Other/unallocated	-523	-620	NA
Division sales	2012	2011	% chg
U.S. Card Services	16,046	15,071	6.5
International Card Services	5,306	5,239	1.3
Global Network & Merchant Svcs	5,271	4,942	6.7
Global Commercial Services	4,749	4,625	2.7
Corporate & other	210	85	147.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
American Express Co./World Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.

Facebook: https://www.facebook.com/americanexpress

Twitter: @AmericanExpress

http://about.americanexpress.com/

Anheuser-Busch InBev

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$50,727	$28,541	77.7
Sunday magazine	NA	118	NA
B-to-B magazine	1,016	1,129	-10.0
Local magazine	1,058	648	63.3
Newspaper	2,108	1,843	14.4
National newspaper	1,059	476	122.5
Spanish-language newspaper	481	681	-29.4
FSI (freestanding inserts)	214	4	NA
Network TV	302,245	238,297	26.8
Spot TV	14,985	17,894	-16.3
Syndicated TV	5	8	-33.3
Cable TV networks	100,323	106,989	-6.2
Spanish-language network TV	43,772	49,431	-11.4
Network radio	759	758	0.1
National spot radio	549	NA	NA
Local radio	23,017	25,700	-10.4
Outdoor	27,212	30,426	-10.6
Internet (display only)	14,031	15,807	-11.2
Measured media	583,561	518,749	12.5
Unmeasured spending	930,797	904,208	2.9
Total	1,514,357	1,422,958	6.4

Media spending by megabrand	2012	2011	% chg
Budweiser	448,944	392,537	14.4
Michelob	56,865	41,328	37.6
Anheuser-Busch	36,808	40,240	-8.5
Stella Artois	33,327	33,129	0.6

SALES & EARNINGS ($ in millions)
Anheuser-Busch InBev (NYSE: BUD)
Worldwide	2012	2011	% chg
Sales	$39,758	$39,046	1.8
Earnings	9,434	7,959	18.5

Geographic sales	2012	2011	% chg
North America	16,028	15,304	4.7
Latin America North	11,455	11,524	-0.6
Western Europe	3,625	3,945	-8.1
Latin America South	3,023	2,704	11.8
Asia Pacific	2,690	2,317	16.1
Central & Eastern Europe	1,668	1,755	-5.0
Global export & holding cos.	1,270	1,496	-15.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Anheuser-Busch InBev/Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32-16-27-61-11. Anheuser-Busch InBev/One Busch Place, St. Louis, Mo. 63118/Phone: (314) 577-2000.

http://www.ab-inbev.com

Apollo Group (University of Phoenix)

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$348	$3,119	-88.8
Sunday magazine	NA	118	NA
B-to-B magazine	598	496	20.5
Local magazine	NA	9	NA
Newspaper	1,429	396	260.9
Spanish-language newspaper	1	2	-63.2
Network TV	30,599	19,937	53.5
Spot TV	9,053	12,047	-24.8
Syndicated TV	28	843	-96.7
Cable TV networks	37,826	28,352	33.4
Network radio	138	288	-52.2
National spot radio	4,109	92	NA
Local radio	5,034	462	990.0
Outdoor	6,977	6,691	4.3
Internet (display only)	65,951	91,452	-27.9
Measured media	162,090	164,304	-1.3
Unmeasured spending	459,308	452,038	1.6
Total	621,399	616,343	0.8

Media spending by megabrand	2012	2011	% chg
University Of Phoenix	153,539	159,276	-3.6

SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2012 and comparable prior year)
Apollo Group (University of Phoenix) (Nasdaq: APOL)
Worldwide	2012	2011	% chg
Sales	$4,253	$4,711	-9.7
Earnings	417	536	-22.2

Geographic sales	2012	2011	% chg
U.S.	3,984	4,437	-10.2
United Kingdom	198	201	-1.2
Latin America	50	51	-0.6
Other	21	22	-7.9
Division sales	2012	2011	% chg
University of Phoenix	3,883	4,323	-10.2
Apollo Group	295	298	-1.0
Other schools	75	90	-16.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apollo Group (University of Phoenix)/4025 S. Riverpoint Pkwy., Phoenix, Ariz. 85040/Phone: (480) 966-5394.

Facebook: https://www.facebook.com/universityofphoenix

Twitter: @UOPX

http://www.apollogrp.edu

Apple

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$37,250	$26,859	38.7
Sunday magazine	470	1,480	-68.3
B-to-B magazine	341	723	-52.8
Local magazine	88	29	199.7
Newspaper	1,553	31	NA
National newspaper	2,422	11,394	-78.7
FSI (freestanding inserts)	NA	392	NA
Network TV	475,599	383,646	24.0
Spot TV	1,986	372	433.9
Syndicated TV	NA	57	NA
Cable TV networks	97,573	80,376	21.4
Spanish-language network TV	791	2	NA
National spot radio	34	160	-78.5
Local radio	448	2,207	-79.7
Outdoor	42,912	37,537	14.3
Internet (display only)	24,090	34,305	-29.8
Measured media	685,557	579,571	18.3
Unmeasured spending	29,785	52,500	-43.3
Total	715,341	632,071	13.2

Media spending by megabrand	2012	2011	% chg
Apple	661,662	545,784	21.2
iTunes	23,423	32,366	-27.6

SALES & EARNINGS ($ in millions; for fiscal year ended 9/29/2012 and comparable prior year)
Apple (Nasdaq: AAPL)
Worldwide	2012	2011	% chg
Sales	$156,508	$108,249	44.6
Earnings	41,733	25,922	61.0

Geographic sales	2012	2011	% chg
Other countries	72,762	53,965	34.8
U.S.	60,949	41,812	45.8
China	22,797	12,472	82.8
Division sales	2012	2011	% chg
iPhone & related products and services	80,427	47,057	70.9
iPad and related products	32,424	20,358	59.3
Mac portables	17,181	15,344	12.0
Other music related products and services	8,534	6,314	35.2
Mac desktops	6,040	6,439	-6.2
iPod	5,615	7,453	-24.7
Software, service and other net sales	3,459	2,954	17.1
Peripherals and other hardware	2,778	2,330	19.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apple/1 Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996-1010.

http://www.apple.com

AT&T

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$67,454	$48,521	39.0
Sunday magazine	5,718	1,288	343.9
B-to-B magazine	4,635	1,697	173.2
Local magazine	124	475	-74.0
Spanish-language magazine	261	127	106.2
Newspaper	65,557	155,304	-57.8
National newspaper	41,318	36,961	11.8
Spanish-language newspaper	441	1,046	-57.8
FSI (freestanding inserts)	16	50	-68.0
Network TV	634,939	687,523	-7.6
Spot TV	228,638	247,828	-7.7
Syndicated TV	2,204	13,519	-83.7
Cable TV networks	295,557	327,101	-9.6
Spanish-language network TV	39,653	51,988	-23.7
Network radio	913	1,102	-17.2
National spot radio	11,783	17,961	-34.4
Local radio	51,803	71,276	-27.3
Outdoor	28,507	34,577	-17.6
Internet (display only)	111,935	147,499	-24.1
Measured media	1,591,454	1,845,843	-13.8
Unmeasured spending	1,318,546	1,289,157	2.3
Total	2,910,000	3,135,000	-7.2

Media spending by megabrand	2012	2011	% chg
AT&T	1,585,731	1,845,645	-14.1

SALES & EARNINGS ($ in millions)
AT&T (NYSE: T)
Worldwide	2012	2011	% chg
Sales	$127,434	$126,723	0.6
Earnings	7,539	4,184	80.2

Division sales	2012	2011	% chg
Wireless service	66,763	63,215	5.6
Wireline	59,567	60,140	-1.0
Advertising solutions	1,049	3,293	-68.1
Other	55	75	-26.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AT&T/208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.

Facebook: https://www.facebook.com/att

Twitter: @ATT

http://www.att.com

Bank of America Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$17,632	$21,444	-17.8
Sunday magazine	857	118	627.2
B-to-B magazine	1,446	3,534	-59.1
Local magazine	305	104	194.8
Spanish-language magazine	NA	83	NA
Newspaper	56,863	55,995	1.6
National newspaper	5,731	3,152	81.8
Spanish-language newspaper	1,326	191	593.5
Network TV	111,015	90,339	22.9
Spot TV	31,600	37,677	-16.1
Syndicated TV	2,797	29	NA
Cable TV networks	67,856	53,103	27.8
Spanish-language network TV	NA	11,299	NA
Network radio	19	694	-97.3
National spot radio	6,604	7,099	-7.0
Local radio	5,846	7,859	-25.6
Outdoor	4,664	10,670	-56.3
Internet (display only)	107,552	109,547	-1.8
Measured media	422,112	412,934	2.2
Unmeasured spending	1,192,955	1,291,707	-7.6
Total	1,615,067	1,704,641	-5.3

Media spending by megabrand	2012	2011	% chg
Bank of America	323,753	350,325	-7.6
Merrill Lynch	87,702	58,023	51.1

SALES & EARNINGS ($ in millions)
Bank of America Corp. (NYSE: BAC)
Worldwide	2012	2011	% chg
Sales	$83,334	$93,454	-10.8
Earnings	4,188	1,446	189.6

Geographic sales	2012	2011	% chg
U.S.	71,858	72,313	-0.6
Europe, Middle East & Africa	6,011	7,320	-17.9
Asia	3,478	10,890	-68.1
Latin America & the Caribbean	1,670	1,631	2.4
Canada	317	1,300	-75.6
Division sales	2012	2011	% chg
Consumer & Business Banking	29,023	32,880	-11.7
GlobalBanking	17,207	17,312	-0.6
Global Wealth & Investment Management	16,517	16,495	0.1
Global Markets	13,519	14,798	-8.6
Consumer Rea Estate Services	8,759	-3,154	NA
All other	-790	16,095	NA
FTE adjustment	-901	-972	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.

Facebook: https://www.facebook.com/bankofamerica

Twitter: @BofA_News

http://bankofamerica.com

Bayer

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$25,764	$54,548	-52.8
B-to-B magazine	12,451	13,729	-9.3
Local magazine	66	42	58.3
Spanish-language magazine	125	68	84.1
Newspaper	272	1,868	-85.4
FSI (freestanding inserts)	17,494	13,617	28.5
Network TV	109,333	101,342	7.9
Spot TV	7,263	5,887	23.4
Syndicated TV	71,531	41,568	72.1
Cable TV networks	139,464	143,010	-2.5
Spanish-language network TV	NA	1,942	NA
Network radio	1,947	371	425.4
National spot radio	1,659	2,395	-30.7
Local radio	653	821	-20.4
Outdoor	440	246	79.3
Internet (display only)	8,385	7,996	4.9
Measured media	396,849	389,446	1.9
Unmeasured spending	188,808	165,204	14.3
Total	585,657	554,650	5.6

Media spending by megabrand	2012	2011	% chg
Aleve	76,896	74,162	3.7
Bayer	71,908	68,436	5.1
One A Day	58,471	56,555	3.4
Alka-Seltzer	48,151	26,715	80.2
K9 Advantix	29,305	19,445	50.7
Phillips	27,212	25,888	5.1
TruBiotics	13,331	NA	NA
Flintstones	10,112	10,251	-1.4

SALES & EARNINGS ($ in millions)
Bayer (ETR: BAYN)
Worldwide	2012	2011	% chg
Sales	$51,135	$50,878	0.5
Earnings	3,146	3,440	-8.6

Geographic sales	2012	2011	% chg
Other	30,561	31,175	-2.0
U.S.	10,602	9,750	8.7
Germany	5,967	6,474	-7.8
China	4,004	3,479	15.1
Division sales	2012	2011	% chg
MaterialScience	14,794	15,087	-1.9
Health Care (Pharmaceuticals)	13,894	13,857	0.3
CropScience	10,781	10,105	6.7
Health Care (Consumer Health)	10,043	10,056	-0.1
Reconsiliation	1,623	1,772	-8.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bayer/AG/Bayerwerk, Leverkusen, Germany 51368/Phone: 49-214-30-31456. Bayer/Bayer Corp., 100 Bayer Rd., Pittsburgh, Pa. 15205/Phone: (412) 777-2000.

Facebook: https://www.facebook.com/bayer

Twitter: @bayer_press

http://www.bayer.com

Berkshire Hathaway

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$162,517	$155,221	4.7
Sunday magazine	1,178	73	NA
B-to-B magazine	5,472	5,767	-5.1
Local magazine	299	247	21.4
Spanish-language magazine	NA	255	NA
Newspaper	16,632	19,809	-16.0
National newspaper	9,591	8,003	19.8
Spanish-language newspaper	61	41	49.9
Network TV	265,479	207,086	28.2
Spot TV	95,405	82,389	15.8
Syndicated TV	86,466	56,887	52.0
Cable TV networks	349,598	334,525	4.5
Spanish-language network TV	1,869	12,804	-85.4
Network radio	31,619	27,257	16.0
National spot radio	34,849	32,722	6.5
Local radio	48,029	40,558	18.4
Outdoor	27,002	27,753	-2.7
Internet (display only)	30,706	20,349	50.9
Measured media	1,166,770	1,031,745	13.1
Unmeasured spending	409,292	361,926	13.1
Total	1,576,062	1,393,672	13.1

Media spending by megabrand	2012	2011	% chg
Geico	920,568	772,908	19.1
Dairy Queen	66,795	76,745	-13.0
Fruit of the Loom	34,861	33,766	3.2
Star Furniture	15,292	15,231	0.4
Benjamin Moore	13,750	9,624	42.9
RC Willey	11,643	10,989	6.0
Nebraska Furniture Mart	10,965	9,931	10.4
NetJets	10,897	6,894	58.1
Jordan's Furniture	10,447	7,604	37.4
Vanity Fair	10,217	4,365	134.0

SALES & EARNINGS ($ in millions)
Berkshire Hathaway (NYSE: BRK.B)
Worldwide	2012	2011	% chg
Sales	$162,463	$143,688	13.1
Earnings	15,312	10,254	49.3

Division sales	2012	2011	% chg
Insurance Group	39,019	36,821	6.0
Other businesses	38,647	32,202	20.0
McLane Co.	37,437	33,279	12.5
BNSF	20,835	19,548	6.6
MidAmerican	11,747	11,291	4.0
Marmon	7,171	6,925	3.6
Finance & financial products	4,110	4,014	2.4
Reconsiliation	3,497	-392	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Berkshire Hathaway/3555 Farnam Street, Ste. 1440, Omaha, Neb. 68131/Phone: (402) 346-1400.

http://www.berkshirehathaway.com

Best Buy Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$432	$2,736	-84.2
Sunday magazine	NA	29	NA
B-to-B magazine	826	694	19.0
Local magazine	64	41	54.5
Newspaper	106,983	87,294	22.6
National newspaper	9,720	11,661	-16.6
Spanish-language newspaper	3,507	2,928	19.8
FSI (freestanding inserts)	101	257	-60.7
Network TV	114,288	127,169	-10.1
Spot TV	1,110	1,211	-8.3
Syndicated TV	19,701	41,750	-52.8
Cable TV networks	53,622	69,680	-23.0
Network radio	26	NA	NA
National spot radio	2,610	980	166.3
Local radio	5,388	4,232	27.3
Outdoor	521	1,148	-54.6
Internet (display only)	23,095	22,644	2.0
Measured media	341,994	374,453	-8.7
Unmeasured spending	392,488	361,383	8.6
Total	734,482	735,836	-0.2

Media spending by megabrand	2012	2011	% chg
Best Buy	316,886	351,851	-9.9
Pacific Sales	24,510	21,561	13.7

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Best Buy Co. (NYSE: BBY)
Worldwide	2012	2011	% chg
Sales	$49,621	$50,041	-0.8
Earnings	-249	-1,323	NA

Geographic sales	2012	2011	% chg
U.S.	36,848	37,007	-0.4
Europe	5,575	5,228	6.6
Canada	5,221	5,577	-6.4
China	1,749	2,031	-13.9
Other	228	198	15.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Best Buy Co./7601 Penn Ave. S., Richfield, Minn. 55423/Phone: (612) 291-1000.

Facebook: https://www.facebook.com/bestbuy

Twitter: @BestBuy

http://www.bestbuy.com

Bristol-Myers Squibb Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$54,517	$58,222	-6.4
Sunday magazine	NA	1,448	NA
B-to-B magazine	139	296	-53.1
Newspaper	10	NA	NA
Network TV	54,338	87,970	-38.2
Spot TV	8,858	19,366	-54.3
Syndicated TV	27,526	8,820	212.1
Cable TV networks	19,982	41,812	-52.2
Spanish-language network TV	21,073	NA	NA
National spot radio	415	144	188.2
Local radio	312	60	417.6
Outdoor	144	100	43.8
Internet (display only)	5,113	5,430	-5.8
Measured media	192,426	223,670	-14.0
Unmeasured spending	277,243	408,759	-32.2
Total	469,670	632,429	-25.7

Media spending by megabrand	2012	2011	% chg
Abilify	114,925	126,476	-9.1
Orencia	47,356	32,821	44.3
Sal de Uvas Picot	21,460	NA	NA

SALES & EARNINGS ($ in millions)
Bristol-Myers Squibb Co. (NYSE: BMY)
Worldwide	2012	2011	% chg
Sales	$17,621	$21,244	-17.1
Earnings	251	5,260	-95.2

Geographic sales	2012	2011	% chg
U.S.	10,384	14,039	-26.0
Europe	3,706	3,879	-4.5
Rest of world	3,204	3,237	-1.0
Other	327	89	267.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

Twitter: @bmsnews

http://www.bms.com

Campbell Soup Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$139,921	$173,450	-19.3
Sunday magazine	15,411	43,893	-64.9
B-to-B magazine	1,046	563	85.7
Local magazine	NA	24	NA
Newspaper	222	83	168.4
Spanish-language newspaper	NA	4	NA
FSI (freestanding inserts)	31,041	25,074	23.8
Network TV	124,965	94,968	31.6
Spot TV	2,121	2,657	-20.2
Syndicated TV	17,317	12,249	41.4
Cable TV networks	87,577	102,168	-14.3
Spanish-language network TV	1,700	NA	NA
Network radio	829	3,032	-72.7
National spot radio	36	1,313	-97.3
Local radio	46	741	-93.8
Outdoor	3	45	-94.5
Internet (display only)	7,755	5,923	30.9
Measured media	429,989	466,187	-7.8
Total	429,989	466,187	-7.8

Media spending by megabrand	2012	2011	% chg
Campbell	204,998	237,380	-13.6
V8	66,060	81,677	-19.1
Pepperidge Farm	56,808	65,199	-12.9
Swanson	44,768	40,134	11.5
Prego	18,154	10,059	80.5

SALES & EARNINGS ($ in millions; for fiscal year ended 7/29/2012 and comparable prior year)
Campbell Soup Co. (NYSE: CPB)
Worldwide	2012	2011	% chg
Sales	$7,707	$7,719	-0.2
Earnings	764	802	-4.7

Geographic sales	2012	2011	% chg
U.S.	5,359	5,309	0.9
Australia, Asia Pacific	1,136	1,138	-0.2
Other	650	676	-3.8
Europe	562	596	-5.7
Division sales	2012	2011	% chg
U.S. Simple Meals	2,726	2,751	-0.9
Global Baking and Snacking	2,193	2,156	1.7
International Simple Meals and Beverages	1,404	1,463	-4.0
U.S. Beverages	774	759	2.0
North American Foodservice	610	590	3.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Campbell Soup Co./World Headquarters, 1 Campbell Place, Camden, N.J. 08103-1799/Phone: (856) 342-4800.

Facebook: https://www.facebook.com/campbellscondensedsoup

Twitter: @CampbellSoupCo

http://www.campbellsoup.com

Capital One Financial Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$3,337	$5,943	-43.8
B-to-B magazine	860	146	490.5
Local magazine	45	235	-80.9
Newspaper	18,609	49,902	-62.7
National newspaper	6,396	8,601	-25.6
Spanish-language newspaper	NA	14	NA
Network TV	172,248	149,833	15.0
Spot TV	10,916	42,472	-74.3
Syndicated TV	4	15	-76.5
Cable TV networks	124,708	90,160	38.3
Network radio	264	336	-21.6
National spot radio	5,501	6,940	-20.7
Local radio	6,600	8,188	-19.4
Outdoor	2,645	16,990	-84.4
Internet (display only)	107,614	138,859	-22.5
Measured media	459,746	518,634	-11.4
Unmeasured spending	814,621	524,355	55.4
Total	1,274,367	1,042,989	22.2

Media spending by megabrand	2012	2011	% chg
Capital One	373,404	414,520	-9.9
Capital One 360/ING Direct	68,029	89,146	-23.7
ShareBuilder	15,519	7,227	114.7

SALES & EARNINGS ($ in millions)
Capital One Financial Corp. (NYSE: COF)
Worldwide	2012	2011	% chg
Sales	$21,396	$16,279	31.4
Earnings	3,517	3,147	11.8

Geographic sales	2012	2011	% chg
U.S.	19,990	14,933	33.9
International Credit Card	1,406	1,346	4.5
Division sales	2012	2011	% chg
Credit Card	13,260	10,431	27.1
Consumer Banking	6,570	4,956	32.6
Commercial Banking	2,080	1,879	10.7
Other	-514	-987	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Capital One Financial Corp./1680 Capital One Dr., McLean, Va. 22102/Phone: (703) 720-1000.

Facebook: https://www.facebook.com/capitalone

Twitter: @capitalone

http://www.capitalone.com

Citigroup

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$62,230	$51,542	20.7
Sunday magazine	675	12,539	-94.6
B-to-B magazine	1,918	1,909	0.5
Local magazine	28	16	83.2
Spanish-language magazine	77	25	207.1
Newspaper	24,201	22,293	8.6
National newspaper	20,310	14,263	42.4
Spanish-language newspaper	541	327	65.5
Network TV	134,307	58,122	131.1
Spot TV	42,513	90,018	-52.8
Syndicated TV	4,659	631	639.0
Cable TV networks	57,794	35,502	62.8
Spanish-language network TV	1,141	NA	NA
Network radio	NA	2,554	NA
National spot radio	3,302	4,151	-20.4
Local radio	5,644	5,533	2.0
Outdoor	26,060	12,092	115.5
Internet (display only)	81,346	52,468	55.0
Measured media	466,748	363,983	28.2
Unmeasured spending	465,030	617,645	-24.7
Total	931,777	981,628	-5.1

Media spending by megabrand	2012	2011	% chg
Citi	463,636	331,889	39.7

SALES & EARNINGS ($ in millions)
Citigroup (NYSE: C)
Worldwide	2012	2011	% chg
Sales	$70,173	$78,353	-10.4
Earnings	7,909	11,103	-28.8

Geographic sales	2012	2011	% chg
North America	29,749	30,161	-1.4
Asia	15,038	15,219	-1.2
Latin America	14,518	13,552	7.1
Europe, Middle East, Africa	11,509	12,265	-6.2
Corporate/Other	192	885	-78.3
Citi Holdings	-833	6,271	NA
Division sales	2012	2011	% chg
Global Consumer Banking	40,214	39,195	2.6
Securities and Banking	19,743	21,423	-7.8
Transaction Services	10,857	10,579	2.6
Corporate, other	192	885	-78.3
Citi Holdings	-833	6,271	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Citigroup/399 Park Ave., New York, N.Y. 10043/Phone: (212) 559-1000.

Facebook: https://www.facebook.com/citi

Twitter: @Citi

http://www.citigroup.com/citi/

Coca-Cola Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$33,582	$55,838	-39.9
Sunday magazine	236	1,796	-86.9
B-to-B magazine	781	1,446	-46.0
Local magazine	54	330	-83.6
Spanish-language magazine	4	633	-99.3
Newspaper	1,846	3,007	-38.6
National newspaper	2,081	2,261	-8.0
Spanish-language newspaper	341	216	58.0
FSI (freestanding inserts)	3,864	4,283	-9.8
Network TV	188,991	143,600	31.6
Spot TV	3,604	3,270	10.2
Syndicated TV	4,697	5,427	-13.5
Cable TV networks	47,536	50,593	-6.0
Spanish-language network TV	17,793	26,943	-34.0
Network radio	1,641	1,053	55.8
National spot radio	2,113	2,168	-2.6
Local radio	28,871	27,814	3.8
Outdoor	33,732	36,193	-6.8
Internet (display only)	12,867	24,558	-47.6
Measured media	384,631	391,428	-1.7
Unmeasured spending	228,506	218,948	4.4
Total	613,137	610,375	0.5

Media spending by megabrand	2012	2011	% chg
Coca-Cola	243,408	232,143	4.9
Minute Maid	30,547	29,299	4.3
Glaceau	24,363	36,460	-33.2
Simply	20,960	21,163	-1.0
Powerade	20,359	25,313	-19.6
Sprite	10,357	9,251	12.0

SALES & EARNINGS ($ in millions)
Coca-Cola Co. (NYSE: KO)
Worldwide	2012	2011	% chg
Sales	$48,017	$46,542	3.2
Earnings	9,086	8,646	5.1

Geographic sales	2012	2011	% chg
U.S.	19,732	18,699	5.5
Bottling Investments	8,895	8,591	3.5
Pacific	6,035	5,838	3.4
Europe	5,123	5,474	-6.4
Latin America	4,831	4,690	3.0
Eurasia & Africa	2,970	2,841	4.5
Rest of North America	1,948	1,872	4.1
Corporate	127	159	-20.1
Eliminations	-1,644	-1,622	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

Facebook: https://www.facebook.com/cocacola

Twitter: @cocacolaco

http://www.thecoca-colacompany.com

Comcast Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$98,051	$95,095	3.1
Sunday magazine	5,518	4,737	16.5
B-to-B magazine	15,083	14,914	1.1
Local magazine	252	230	9.8
Spanish-language magazine	84	312	-73.1
Newspaper	101,046	99,840	1.2
National newspaper	24,579	21,602	13.8
Spanish-language newspaper	2,120	2,073	2.3
FSI (freestanding inserts)	NA	2	NA
Network TV	245,177	241,726	1.4
Spot TV	330,025	302,585	9.1
Syndicated TV	63,178	47,376	33.4
Cable TV networks	261,100	228,828	14.1
Spanish-language network TV	22,977	23,283	-1.3
Network radio	6,402	3,977	61.0
National spot radio	113,670	111,596	1.9
Local radio	134,235	117,973	13.8
Outdoor	86,963	66,888	30.0
Internet (display only)	261,782	211,277	23.9
Measured media	1,772,242	1,594,313	11.2
Unmeasured spending	1,216,864	1,169,043	4.1
Total	2,989,106	2,763,356	8.2

Media spending by megabrand	2012	2011	% chg
Universal Pictures	568,911	563,794	0.9
XFinity	436,998	348,490	25.4
Comcast	226,012	193,647	16.7
NBC	179,467	150,301	19.4
Focus Features Pictures	106,565	90,645	17.6
DVDs and videos	84,848	51,000	66.4
USA Network	40,682	48,619	-16.3
MSNBC	16,521	23,365	-29.3
Telemundo	14,656	14,471	1.3
Syfy Channel	13,799	10,789	27.9
E! Entertainment TV	13,286	17,979	-26.1
Golf Channel	12,175	13,167	-7.5
Bravo	11,723	8,711	34.6

SALES & EARNINGS ($ in millions)
Comcast Corp. (Nasdaq: CMCSA)
Worldwide	2012	2011	% chg
Sales	$62,570	$57,661	8.5
Earnings	6,203	5,169	20.0

Geographic sales	2012	2011	% chg
U.S.	58,106	53,289	9.0
Foreign (from NBCU)	4,464	4,372	2.1
Division sales	2012	2011	% chg
Cable Communications	39,604	37,226	6.4
Cable Networks	8,773	8,496	3.3
Broadcast Television	8,154	6,399	27.4
Filmed Entertainment	5,159	4,592	12.3
Theme Parks	2,085	1,989	4.8
Corporate and NBCU Headquarters, other and eliminations	-1,205	-1,041	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Comcast Corp./1 Comcast Ctr., 1701 JFK Blvd., Philadelphia, Pa. 19103/Phone: (215) 286-1700.

Facebook: https://www.facebook.com/xfinity

Twitter: @comcast

http://www.comcast.com

Coty

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$237,009	$223,641	6.0
Sunday magazine	440	847	-48.0
B-to-B magazine	1,094	1,033	5.9
Local magazine	24	NA	NA
Spanish-language magazine	173	53	225.2
Newspaper	NA	0	NA
National newspaper	NA	160	NA
FSI (freestanding inserts)	2,832	2,247	26.0
Network TV	11,503	9,920	16.0
Spot TV	401	1,304	-69.2
Syndicated TV	7	1,289	-99.4
Cable TV networks	28,573	24,307	17.6
Spanish-language network TV	4,526	2,093	116.2
Local radio	26	36	-28.2
Outdoor	242	505	-52.1
Internet (display only)	1,796	1,748	2.7
Measured media	288,646	269,183	7.2
Unmeasured spending	109,645	49,567	121.2
Total	398,291	318,750	25.0

Media spending by megabrand	2012	2011	% chg
Sally Hansen	60,333	58,315	3.5
OPI	43,514	26,473	64.4
Calvin Klein	41,330	51,740	-20.1
Rimmel	25,827	29,816	-13.4
Nicole by OPI	13,575	7,417	83.0
Marc Jacobs	13,550	16,094	-15.8
Chloe	10,657	6,712	58.8

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
Coty (NYSE: COTY)
Worldwide	2012	2011	% chg
Sales	$4,611	$4,086	12.9
Earnings	-324	62	NA

Geographic sales	2012	2011	% chg
All other	1,652	1,547	6.8
U.S.	1,511	1,190	26.9
Travel Retail and Export	492	446	10.2
Germany	443	424	4.5
U.K.	373	352	6.0
Netherlands	102	93	9.8
Switzerland	38	34	13.6
Division sales	2012	2011	% chg
Fragrances	2,453	2,325	5.5
Color Cosmetics	1,431	1,143	25.1
Skin & Body Care	728	618	17.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coty/2 Park Ave., New York, N.Y. 10016/Phone: (212) 479-4300.

Facebook: https://www.facebook.com/pages/coty-the-company/355154840077

Twitter: @cotythecompany

http://www.coty.com

CVS Caremark Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$4,953	$997	396.8
Sunday magazine	2,353	3,624	-35.1
B-to-B magazine	194	252	-23.2
Local magazine	5	5	-2.0
Spanish-language magazine	238	8	NA
Newspaper	45,790	43,571	5.1
National newspaper	10	NA	NA
Spanish-language newspaper	1,546	975	58.5
FSI (freestanding inserts)	5,759	4,671	23.3
Network TV	19,059	15,531	22.7
Spot TV	12,770	9,166	39.3
Syndicated TV	5,606	2,354	138.2
Cable TV networks	14,743	10,362	42.3
Network radio	NA	1,766	NA
National spot radio	1,018	255	298.9
Local radio	892	436	104.8
Outdoor	478	263	81.3
Internet (display only)	3,559	2,734	30.2
Measured media	118,970	96,969	22.7
Unmeasured spending	283,580	283,766	-0.1
Total	402,550	380,734	5.7

Media spending by megabrand	2012	2011	% chg
CVS	105,466	91,779	14.9

SALES & EARNINGS ($ in millions)
CVS Caremark Corp. (NYSE: CVS)
Worldwide	2012	2011	% chg
Sales	$123,133	$107,100	15.0
Earnings	3,875	3,457	12.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
CVS Caremark Corp./1 CVS Dr., Woonsocket, R.I. 02895/Phone: (401) 765-1500.

Facebook: https://www.facebook.com/cvs

Twitter: @CVS_Extra

http://www.caremark.com

Daimler

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$14,702	$14,259	3.1
B-to-B magazine	3,332	3,471	-4.0
Local magazine	18	98	-82.1
Spanish-language magazine	21	NA	NA
Newspaper	706	624	13.1
National newspaper	7,770	2,858	171.9
Network TV	128,954	123,944	4.0
Spot TV	23,417	22,751	2.9
Syndicated TV	133	60	121.3
Cable TV networks	76,286	58,397	30.6
Network radio	3,687	1,963	87.9
National spot radio	436	143	205.2
Local radio	17,093	3,709	360.8
Outdoor	2,559	2,053	24.7
Internet (display only)	19,367	11,659	66.1
Measured media	298,481	245,987	21.3
Unmeasured spending	172,719	142,343	21.3
Total	471,200	388,330	21.3

Media spending by megabrand	2012	2011	% chg
Mercedes-Benz	269,782	226,606	19.1
Daimler	14,144	1,415	899.5
Smart	10,106	14,403	-29.8

SALES & EARNINGS ($ in millions)
Daimler (ETR: DAI)
Worldwide	2012	2011	% chg
Sales	$146,995	$148,393	-0.9
Earnings	8,357	8,397	-0.5

Geographic sales	2012	2011	% chg
U.S.	35,024	30,952	13.2
Other	29,015	31,044	-6.5
Germany	25,364	27,513	-7.8
Rest of Western Europe	25,278	27,347	-7.6
Asia	18,448	16,087	14.7
China	13,867	15,451	-10.3
Division sales	2012	2011	% chg
Mercedes-Benz Cars	76,945	77,393	-0.6
Daimler Trucks	37,406	36,778	1.7
Daimler Financial Services	16,444	15,862	3.7
Mercedes-Benz Vans	11,229	12,306	-8.8
Daimler Buses	4,972	6,055	-17.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Daimler/Mercedesstrasse 137, Stuttgart, Germany 70546/Phone: 49-711-170. Daimler/770 11th Ave., New York, N.Y. 10019/Phone: (212) 909-9063.

Facebook: https://www.facebook.com/daimlercareer

Twitter: @Daimler_News

http://www.daimler.com

Dell

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$10,670	$15,734	-32.2
Sunday magazine	12,115	4,307	181.3
B-to-B magazine	5,390	8,674	-37.9
Newspaper	7,547	9,703	-22.2
National newspaper	8,643	10,959	-21.1
Spanish-language newspaper	1	NA	NA
FSI (freestanding inserts)	59	162	-63.6
Network TV	40,571	24,103	68.3
Spot TV	412	532	-22.7
Syndicated TV	22	NA	NA
Cable TV networks	71,858	79,898	-10.1
National spot radio	148	19	695.7
Local radio	294	383	-23.2
Outdoor	1,144	5,975	-80.9
Internet (display only)	36,823	32,553	13.1
Measured media	195,694	193,002	1.4
Unmeasured spending	217,310	228,249	-4.8
Total	413,004	421,251	-2.0

Media spending by megabrand	2012	2011	% chg
Dell	191,190	186,855	2.3

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2013 and comparable prior year)
Dell (Nasdaq: DELL)
Worldwide	2012	2011	% chg
Sales	$56,940	$62,071	-8.3
Earnings	2,372	3,492	-32.1

Geographic sales	2012	2011	% chg
Foreign Countries	28,709	31,667	-9.3
U.S.	28,231	30,404	-7.1
Division sales	2012	2011	% chg
Products	44,744	49,906	-10.3
Services, including software related	12,196	12,165	0.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dell/One Dell Way, Round Rock, Texas 78682/Phone: (512) 338-4400.

Facebook: https://www.facebook.com/dellhomeus

Twitter: @Dell

http://www.dell.com

Diageo

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$21,878	$20,857	4.9
Sunday magazine	2,062	1,329	55.1
B-to-B magazine	197	155	27.5
Local magazine	1,345	922	45.9
Spanish-language magazine	310	97	218.3
Newspaper	1,175	1,212	-3.0
National newspaper	1,546	1,895	-18.4
Spanish-language newspaper	60	76	-21.9
FSI (freestanding inserts)	2,161	3,626	-40.4
Network TV	8,601	5,857	46.9
Spot TV	4,523	4,144	9.2
Syndicated TV	NA	671	NA
Cable TV networks	67,054	61,082	9.8
Spanish-language network TV	2,465	NA	NA
Network radio	65	81	-20.1
National spot radio	5,441	670	712.3
Local radio	13,366	12,534	6.6
Outdoor	27,403	30,104	-9.0
Internet (display only)	4,731	8,723	-45.8
Measured media	164,381	154,035	6.7
Unmeasured spending	632,453	585,919	7.9
Total	796,834	739,954	7.7

Media spending by megabrand	2012	2011	% chg
Diageo	34,782	29,466	18.0
Smirnoff	24,865	21,189	17.3
Captain Morgan	16,342	16,829	-2.9
Guinness	13,820	9,003	53.5
Ketel One	12,946	8,505	52.2
Jose Cuervo	11,254	9,403	19.7
Crown Royal	10,807	9,227	17.1

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
Diageo (NYSE: DEO)
Worldwide	2012	2011	% chg
Sales	$17,059	$15,941	7.0
Earnings	3,284	3,236	1.5

Geographic sales	2012	2011	% chg
North America	5,637	5,400	4.4
Europe	4,675	4,337	7.8
Asia Pacific	2,379	2,209	7.7
Africa	2,294	2,177	5.4
Latin America and Caribbean	1,964	1,705	15.2
Corporate	111	112	-1.2
Division sales	2012	2011	% chg
Spirits	15,932	14,025	13.6
Beer	4,633	4,539	2.1
Ready to drink	1,481	1,508	-1.8
Wine	804	900	-10.7
Other	284	257	10.5
Minus excise taxes	-6,074	-5,288	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Diageo/Lakeside Drive, Park Royal, London, U.K. NW107HQ/Phone: 44-20-8978-6000. Diageo/801 Main Ave., Norwalk, Conn. 06851/Phone: (203) 229-2100.

Twitter: @Diageo_News

http://www.diageo.com

DirecTV

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$10,687	$12,711	-15.9
Sunday magazine	218	NA	NA
B-to-B magazine	754	984	-23.3
Spanish-language magazine	5	10	-45.8
Newspaper	9,146	9,755	-6.2
Spanish-language newspaper	24	32	-26.0
FSI (freestanding inserts)	10,131	9,920	2.1
Network TV	142,918	135,868	5.2
Spot TV	2,049	34,199	-94.0
Syndicated TV	6,109	8	NA
Cable TV networks	108,205	121,950	-11.3
Spanish-language network TV	19,008	24,560	-22.6
National spot radio	546	472	15.8
Local radio	322	304	6.0
Outdoor	92	166	-44.6
Internet (display only)	8,308	7,903	5.1
Measured media	318,521	358,841	-11.2
Unmeasured spending	204,687	127,276	60.8
Total	523,208	486,117	7.6

Media spending by megabrand	2012	2011	% chg
DirecTV	307,994	348,534	-11.6

SALES & EARNINGS ($ in millions)
DirecTV (Nasdaq: DTV)
Worldwide	2012	2011	% chg
Sales	$29,740	$27,226	9.2
Earnings	2,977	2,636	12.9

Geographic sales	2012	2011	% chg
U.S	23,678	22,310	6.1
Brazil	3,501	3,020	15.9
Rest of Latin America	2,561	1,896	35.1
Division sales	2012	2011	% chg
DirecTV U.S.	23,235	21,872	6.2
Sky Brasil	3,501	3,020	15.9
PanAmericana	2,743	2,076	32.1
Sport Networks, Eliminations and Other	261	258	1.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
DirecTV/2230 E. Imperial Hwy., El Segundo, Calif. 90245/Phone: (310) 964-5000.

Facebook: https://www.facebook.com/directv

Twitter: @directv

http://www.directv.com

Discover Financial Services

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$36,160	$46,247	-21.8
Sunday magazine	NA	679	NA
B-to-B magazine	150	464	-67.7
Newspaper	5,638	604	833.1
National newspaper	264	115	128.9
FSI (freestanding inserts)	13	7,290	-99.8
Network TV	49,630	44,134	12.5
Spot TV	10,682	1,636	553.0
Syndicated TV	1	1,291	-99.9
Cable TV networks	34,736	35,864	-3.1
Network radio	4,831	4,989	-3.2
National spot radio	486	303	60.5
Local radio	1,293	527	145.2
Outdoor	4,361	1,502	190.4
Internet (display only)	11,797	7,881	49.7
Measured media	160,042	153,525	4.2
Unmeasured spending	442,958	309,561	43.1
Total	603,000	463,086	30.2

Media spending by megabrand	2012	2011	% chg
Discover	159,757	145,318	9.9

SALES & EARNINGS ($ in millions; for fiscal year ended 11/30/2012 and comparable prior year)
Discover Financial Services (NYSE: DFS)
Worldwide	2012	2011	% chg
Sales	$7,653	$7,066	8.3
Earnings	2,345	2,227	5.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Discover Financial Services/2500 Lake Cook Rd., Riverwoods, Ill. 60015/Phone: (224) 405-0900.

Facebook: https://www.facebook.com/discover

Twitter: @Discover

http://www.discover.com

Dish Network Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$2,101	$3,059	-31.3
Sunday magazine	43,641	9,738	348.1
B-to-B magazine	490	465	5.4
Spanish-language magazine	967	902	7.2
Newspaper	10,599	5,329	98.9
National newspaper	2,286	NA	NA
Spanish-language newspaper	1,395	1,815	-23.2
FSI (freestanding inserts)	221	2,205	-90.0
Network TV	27,564	37,262	-26.0
Spot TV	14,652	12,459	17.6
Syndicated TV	93,341	80,905	15.4
Cable TV networks	47,652	33,108	43.9
Spanish-language network TV	74,170	138,591	-46.5
Network radio	4,540	NA	NA
National spot radio	15,915	1,945	NA
Local radio	10,324	2,095	392.8
Outdoor	4,693	630	NA
Internet (display only)	14,303	17,903	-20.1
Measured media	368,851	348,411	5.9
Unmeasured spending	100,576	15,633	543.4
Total	469,426	364,044	28.9

Media spending by megabrand	2012	2011	% chg
Dish	362,198	330,274	9.7

SALES & EARNINGS ($ in millions)
Dish Network Corp. (Nasdaq: DISH)
Worldwide	2012	2011	% chg
Sales	$14,266	$14,048	1.6
Earnings	637	1,516	-58.0

Geographic sales	2012	2011	% chg
U.S.	13,752	13,638	0.8
United Kingdom	293	242	21.1
Mexico	168	117	43.7
Other	54	51	4.2
Division sales	2012	2011	% chg
Subscriber-related revenue	13,086	12,976	0.8
Equipment and merchandise sales. rental and other revenue	1,163	1,036	12.2
All other, eliminations	18	36	-50.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dish Network Corp./9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: (303) 723-1000.

Facebook: https://www.facebook.com/dish

Twitter: @dish

http://www.dish.com

Doctor's Associates (Subway)

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$2,281	$3,299	-30.9
B-to-B magazine	183	142	29.0
Newspaper	725	534	35.9
National newspaper	6,090	4,652	30.9
Spanish-language newspaper	25	19	32.1
FSI (freestanding inserts)	1,683	1,405	19.8
Network TV	209,616	179,294	16.9
Spot TV	81,798	81,498	0.4
Syndicated TV	20,626	18,527	11.3
Cable TV networks	118,341	118,863	-0.4
Spanish-language network TV	15,553	15,873	-2.0
Network radio	8,877	6,647	33.6
National spot radio	700	791	-11.4
Local radio	24,847	21,357	16.3
Outdoor	11,110	8,815	26.0
Internet (display only)	14,731	14,273	3.2
Measured media	517,184	475,987	8.7
Unmeasured spending	27,316	37,013	-26.2
Total	544,500	513,000	6.1

Media spending by megabrand	2012	2011	% chg
Subway	515,501	474,582	8.6

SALES & EARNINGS ($ in millions)
U.S. systemwide sales*	12,100	11,400	6.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. See methodology. *Systemwide sales from Technomic.

Headquarters
Doctor's Associates (Subway)/325 Bic Dr., Milford, Conn. 06461/Phone: (203) 877-4281.

Facebook: https://www.facebook.com/subway

Twitter: @SUBWAY

http://www.subway.com

Dr Pepper Snapple Group

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$11,353	$3,697	207.1
B-to-B magazine	300	235	27.8
Spanish-language magazine	NA	4	NA
Newspaper	904	771	17.2
National newspaper	78	NA	NA
Spanish-language newspaper	37	4	NA
FSI (freestanding inserts)	4,009	2,430	65.0
Network TV	77,835	66,484	17.1
Spot TV	4,488	6,208	-27.7
Syndicated TV	13,340	20,879	-36.1
Cable TV networks	66,361	66,898	-0.8
Spanish-language network TV	10,708	8,660	23.7
Network radio	816	1,053	-22.5
National spot radio	1,424	1,196	19.1
Local radio	13,205	13,075	1.0
Outdoor	9,439	8,992	5.0
Internet (display only)	5,721	10,239	-44.1
Measured media	220,017	210,825	4.4
Unmeasured spending	208,510	197,744	5.4
Total	428,527	408,569	4.9

Media spending by megabrand	2012	2011	% chg
Dr Pepper	95,774	88,662	8.0
7Up	38,451	35,883	7.2
Mott's	30,203	33,135	-8.8
Snapple	25,470	25,106	1.4
Canada Dry	13,855	12,707	9.0

SALES & EARNINGS ($ in millions)
Dr Pepper Snapple Group (NYSE: DPS)
Worldwide	2012	2011	% chg
Sales	$5,995	$5,903	1.6
Earnings	629	606	3.8

Geographic sales	2012	2011	% chg
U.S	5,341	5,243	1.9
International	654	660	-0.9
Division sales	2012	2011	% chg
Packaged beverages	4,358	4,292	1.5
Beverage concentrates	1,221	1,193	2.3
Latin American beverages	416	418	-0.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dr Pepper Snapple Group/5301 Legacy Dr., Plano, Texas 75024/Phone: (972) 673-7000.

Facebook: https://www.facebook.com/drpeppersnapple

Twitter: @DrPepperSnapple

http://www.drpeppersnapplegroup.com

eBay

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$11,372	$8,021	41.8
B-to-B magazine	557	343	62.6
Local magazine	3	2	8.3
Newspaper	40	370	-89.3
National newspaper	285	NA	NA
Spanish-language newspaper	NA	1	NA
Network TV	6,229	4,300	44.8
Spot TV	20,681	6,547	215.9
Syndicated TV	2,397	NA	NA
Cable TV networks	18,183	23,594	-22.9
Spanish-language network TV	NA	2	NA
Network radio	3,148	4,883	-35.5
National spot radio	415	64	545.9
Local radio	556	493	12.6
Outdoor	404	4,083	-90.1
Internet (display only)	52,275	83,716	-37.6
Measured media	116,545	136,419	-14.6
Unmeasured spending	413,288	323,342	27.8
Total	529,832	459,760	15.2

Media spending by megabrand	2012	2011	% chg
eBay	62,381	82,952	-24.8
StubHub	27,241	34,539	-21.1
NFL Shop	15,313	12,796	19.7

SALES & EARNINGS ($ in millions)
eBay (Nasdaq: EBAY)
Worldwide	2012	2011	% chg
Sales	$14,072	$11,652	20.8
Earnings	2,609	3,229	-19.2

Geographic sales	2012	2011	% chg
U.S.	6,778	5,484	23.6
Rest of World	3,726	3,057	21.9
United Kingdom	1,889	1,572	20.2
Germany	1,679	1,539	9.1
Division sales	2012	2011	% chg
Transaction (Marketplaces)	6,078	5,431	11.9
Transaction (Payments)	5,146	4,123	24.8
Marketing Services	2,020	1,638	23.3
Transaction (GSI)	850	460	84.9
Elimination and inter-segment revenue	-22	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
eBay/2065 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.

Facebook: https://www.facebook.com/ebay

Twitter: @eBay

http://www.ebay.com

Eli Lilly & Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$52,767	$114,708	-54.0
Sunday magazine	3,964	4,411	-10.1
B-to-B magazine	269	1,059	-74.6
Local magazine	9	9	0.0
Newspaper	52,567	51,761	1.6
National newspaper	2,350	3,724	-36.9
Spanish-language newspaper	1,022	NA	NA
Network TV	174,104	180,023	-3.3
Spot TV	14,330	6,241	129.6
Syndicated TV	62,643	54,789	14.3
Cable TV networks	89,652	63,885	40.3
Spanish-language network TV	14,334	7,947	80.4
National spot radio	1	335	-99.7
Local radio	6	3	100.0
Outdoor	101	93	8.9
Internet (display only)	39,020	31,926	22.2
Measured media	507,137	520,914	-2.6
Unmeasured spending	412,757	433,801	-4.9
Total	919,894	954,715	-3.6

Media spending by megabrand	2012	2011	% chg
Cymbalta	236,914	282,942	-16.3
Cialis	202,856	193,279	5.0
Axiron	30,047	9,744	208.4
Trifexis	24,711	6,073	306.9

SALES & EARNINGS ($ in millions)
Eli Lilly & Co. (NYSE: LLY)
Worldwide	2012	2011	% chg
Sales	$22,603	$24,287	-6.9
Earnings	4,089	4,348	-6.0

Geographic sales	2012	2011	% chg
U.S.	12,313	12,977	-5.1
Europe	4,260	5,291	-19.5
Rest of World	3,784	3,914	-3.3
Japan	2,246	2,104	6.8
Division sales	2012	2011	% chg
Neurosciences	7,575	9,724	-22.1
Endocrinology	6,811	6,807	0.1
Oncology	3,282	3,322	-1.2
Cardiovascular	2,633	2,486	5.9
Animal Health	2,037	1,679	21.3
Other pharmaceutical	267	269	-0.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Eli Lilly & Co./Lilly Corporate Center, 839 S. Delaware St., Indianapolis, Ind. 46285/Phone: (317) 276-2000.

Facebook: https://www.facebook.com/lillypadus

Twitter: @LillyPad

http://www.lilly.com

Estee Lauder Cos.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$205,242	$156,614	31.0
Sunday magazine	1,879	2,300	-18.3
B-to-B magazine	645	184	251.7
Local magazine	155	37	320.4
Spanish-language magazine	857	507	69.1
Newspaper	265	127	108.7
National newspaper	4,334	2,701	60.5
Spanish-language newspaper	14	2	495.8
Network TV	69,256	47,052	47.2
Spot TV	18,096	9,752	85.6
Syndicated TV	34,326	12,753	169.2
Cable TV networks	27,789	24,042	15.6
Spanish-language network TV	13,559	7,514	80.4
National spot radio	2	22	-90.8
Local radio	37	43	-13.1
Outdoor	7,746	3,370	129.8
Internet (display only)	4,061	12,705	-68.0
Measured media	388,263	279,721	38.8
Unmeasured spending	518,509	531,853	-2.5
Total	906,773	811,575	11.7

Media spending by megabrand	2012	2011	% chg
Clinique	135,384	109,194	24.0
Estee Lauder	133,558	91,696	45.7
Aveda	23,046	9,400	145.2
Origins	17,159	11,877	44.5
Donna Karan	16,875	16,172	4.3
Coach	12,426	13,879	-10.5

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
Estee Lauder Cos. (NYSE: EL)
Worldwide	2012	2011	% chg
Sales	$9,714	$8,810	10.3
Earnings	861	704	22.3

Geographic sales	2012	2011	% chg
Europe, Middle East & Africa	3,603	3,258	10.6
U.S.	3,582	3,309	8.2
Asia/Pacific	2,011	1,761	14.2
Rest of Americas	519	487	6.5
Returns associated with restructuring activities	-2	-5	NA
Division sales	2012	2011	% chg
Skin Care	4,225	3,719	13.6
Makeup	3,697	3,371	9.7
Fragrance	1,271	1,236	2.8
Hair Care	462	432	7.0
Other	60	57	6.0
Returns associated with restructuring activities	-2	-5	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.

Facebook: https://www.facebook.com/elcompanies

http://www.elcompanies.com

Expedia

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$403	$2,181	-81.5
B-to-B magazine	54	5	NA
Local magazine	NA	18	NA
Newspaper	193	47	311.8
Network TV	16,303	13,458	21.1
Spot TV	3,513	3,019	16.4
Syndicated TV	30,713	21,087	45.6
Cable TV networks	64,715	49,292	31.3
Network radio	2,130	1,551	37.3
National spot radio	NA	2,452	NA
Local radio	237	2,920	-91.9
Outdoor	24	92	-73.9
Internet (display only)	8,985	17,408	-48.4
Measured media	127,268	113,529	12.1
Unmeasured spending	353,426	347,080	1.8
Total	480,694	460,609	4.4

Media spending by megabrand	2012	2011	% chg
Hotwire.com	47,590	26,996	76.3
Expedia	39,949	47,181	-15.3
Hotels.com	38,513	38,395	0.3

SALES & EARNINGS ($ in millions)
Expedia (Nasdaq: EXPE)
Worldwide	2012	2011	% chg
Sales	$4,030	$3,449	16.9
Earnings	280	472	-40.7

Geographic sales	2012	2011	% chg
U.S.	2,227	1,956	13.9
Rest of world	1,803	1,493	20.8
Division sales	2012	2011	% chg
Leisure	3,739	3,270	14.3
Egencia (corporate travel)	291	179	62.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Expedia/333 108th Ave., NE, Bellevue, Wash. 98004/Phone: (425) 679-7200.

Facebook: https://www.facebook.com/expedia

Twitter: @Expedia

http://www.expediainc.com

Fiat (Chrysler Group)

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$83,159	$154,262	-46.1
Sunday magazine	3,752	NA	NA
B-to-B magazine	7,205	7,693	-6.3
Local magazine	NA	181	NA
Spanish-language magazine	1,378	2,103	-34.5
Newspaper	21,200	22,751	-6.8
National newspaper	8,566	17,762	-51.8
Spanish-language newspaper	539	1,118	-51.8
Network TV	290,329	359,733	-19.3
Spot TV	307,208	355,958	-13.7
Syndicated TV	26,076	27,548	-5.3
Cable TV networks	191,622	178,483	7.4
Spanish-language network TV	30,658	39,546	-22.5
Network radio	1,187	4,607	-74.2
National spot radio	54,013	62,431	-13.5
Local radio	12,771	23,052	-44.6
Outdoor	3,348	8,894	-62.4
Internet (display only)	105,178	84,481	24.5
Measured media	1,148,189	1,350,601	-15.0
Unmeasured spending	798,687	417,434	91.3
Total	1,946,877	1,768,035	10.1

Media spending by megabrand	2012	2011	% chg
Dodge	305,661	324,315	-5.8
Ram	265,225	231,914	14.4
Chrysler	253,709	384,159	-34.0
Jeep	242,173	303,744	-20.3
Fiat	79,341	104,972	-24.4

SALES & EARNINGS ($ in millions)
Fiat (Chrysler Group) (BIT: F)
Fiat
Worldwide	2012	2011	% chg
Sales	107,975	82,956	30.2
Earnings	1,815	2,300	-21.1
Geographic sales	2012	2011	% chg
Fiat North America	58,321	NA	NA
Fiat rest of Europe	16,718	NA	NA
South America	15,182	NA	NA
Fiat Italy	9,356	NA	NA
Fiat rest of world	8,398	NA	NA
Division sales	2012	2011	% chg
Car mass-market brands	97,113	NA	NA
Components and production systems	10,327	NA	NA
Performance and luxury brands	3,727	NA	NA
Other activities	1,259	NA	NA
Unallocated Items and adjustments	-4,451	NA	NA

Chrysler Group
Worldwide	2012	2011	% chg
Sales	$65,784	$54,981	19.6
Earnings	1,668	183	NA
Geographic sales	2012	2011	% chg
United States	46,708	37,972	23.0
Canada	7,272	7,196	1.1
Mexico	1,892	1,881	0.6
Rest of world	9,912	7,932	25.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Fiat (Chrysler Group)/250 Via Nizza, Turin 10126, Italy/Phone: 39-011-00-61-111.
Fiat (Chrysler Group)/1000 Chrysler Dr., Auburn Hills, Mich. 48326-2766/Phone: (248) 576-5741.

Facebook: https://www.facebook.com/fiatusa

Twitter: @FIATUSA

http://www.fiatspa.com

Ford Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$106,643	$136,179	-21.7
Sunday magazine	NA	1,009	NA
B-to-B magazine	5,787	5,580	3.7
Local magazine	430	802	-46.4
Spanish-language magazine	435	1,294	-66.4
Newspaper	9,651	4,803	100.9
National newspaper	11,001	6,400	71.9
Spanish-language newspaper	100	6	NA
FSI (freestanding inserts)	NA	256	NA
Network TV	510,643	470,226	8.6
Spot TV	86,512	110,304	-21.6
Syndicated TV	968	13,858	-93.0
Cable TV networks	142,359	144,886	-1.7
Spanish-language network TV	40,144	43,432	-7.6
Network radio	23,697	17,253	37.4
National spot radio	1,056	6,978	-84.9
Local radio	10,524	13,562	-22.4
Outdoor	1,940	2,252	-13.9
Internet (display only)	113,250	90,154	25.6
Measured media	1,065,139	1,069,233	-0.4
Unmeasured spending	1,211,714	1,072,026	13.0
Total	2,276,852	2,141,259	6.3

Media spending by megabrand	2012	2011	% chg
Ford	857,273	877,702	-2.3
Lincoln	180,310	177,087	1.8
Sync	23,956	7,284	228.9

SALES & EARNINGS ($ in millions)
Ford Motor Co. (NYSE: F)
Worldwide	2012	2011	% chg
Sales	$134,252	$136,264	-1.5
Earnings	5,664	20,213	-72.0

Geographic sales	2012	2011	% chg
U.S.	76,418	71,165	7.4
Rest of world	18,987	18,858	0.7
Canada	9,523	9,525	0.0
U.K.	9,214	9,486	-2.9
Germany	8,281	8,717	-5.0
Rest of Europe	4,199	5,843	-28.1
France	1,964	2,806	-30.0
Spain	1,735	2,189	-20.7
Italy	1,633	3,038	-46.2
Mexico/Other	1,406	1,436	-2.1
Belgium	892	1,288	-30.7
Russia	0	1,913	NA
Division sales	2012	2011	% chg
Automotive	126,567	128,168	-1.2
Financial services	7,685	8,096	-5.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Ford Motor Co./World Headquarters, 1 American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000.

Facebook: https://www.facebook.com/ford

Twitter: @Ford

http://www.ford.com

Fry's Electronics

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Newspaper	243,948	214,337	13.8
Spanish-language newspaper	702	NA	NA
Spot TV	33	160	-79.1
Cable TV networks	220	172	28.5
Local radio	1,350	1,251	7.9
Outdoor	30	56	-46.4
Internet (display only)	1,625	1,525	6.6
Measured media	247,909	217,500	14.0
Unmeasured spending	238,187	208,971	14.0
Total	486,096	426,471	14.0

Media spending by megabrand	2012	2011	% chg
Fry's Electronics	247,909	217,500	14.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. See methodology.

Headquarters
Fry's Electronics/600 E. Brokaw Rd., San Jose, Calif. 95112/Phone: (408) 487-4500.

Facebook: https://www.facebook.com/fryselectronics

Twitter: @fryselectronics

http://www.frys.com

Gap Inc.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$101,978	$71,125	43.4
Sunday magazine	4,813	6,879	-30.0
Local magazine	438	319	37.5
Spanish-language magazine	NA	256	NA
Newspaper	2,967	1,819	63.1
National newspaper	402	472	-14.7
Spanish-language newspaper	158	89	77.5
Network TV	99,530	119,918	-17.0
Spot TV	724	460	57.2
Syndicated TV	33,093	28,437	16.4
Cable TV networks	37,794	37,826	-0.1
Spanish-language network TV	16,468	15,162	8.6
Network radio	5,788	2,615	121.3
National spot radio	3,157	3,306	-4.5
Local radio	5,868	5,352	9.7
Outdoor	22,236	3,711	499.1
Internet (display only)	4,790	4,572	4.8
Measured media	340,203	302,318	12.5
Unmeasured spending	168,562	125,868	33.9
Total	508,765	428,185	18.8

Media spending by megabrand	2012	2011	% chg
Old Navy	201,509	221,580	-9.1
Gap	60,497	26,372	129.4
Banana Republic	50,967	37,273	36.7
Piperlime.com	18,146	8,976	102.2

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Gap Inc. (NYSE: GPS)
Worldwide	2012	2011	% chg
Sales	$15,651	$14,549	7.6
Earnings	1,135	833	36.3

Geographic sales	2012	2011	% chg
U.S. (incl. Direct segment)	12,366	11,495	7.6
Asia	1,305	1,176	11.0
Canada	978	918	6.5
Europe	820	825	-0.6
Other regions	182	135	34.8
Division sales	2012	2011	% chg
Old Navy	6,112	5,674	7.7
Gap	5,965	5,665	5.3
Banana Republic	2,848	2,626	8.5
Other	395	301	31.2
Franchise	331	283	17.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.

Facebook: https://www.facebook.com/pages/gap-inc/143767352335568

Twitter: @GapInc

http://www.gapinc.com

General Mills

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$13,187	$19,606	-32.7
Sunday magazine	3,645	5,902	-38.2
B-to-B magazine	1,966	2,533	-22.4
Newspaper	278	113	147.5
National newspaper	NA	199	NA
Spanish-language newspaper	17	46	-63.0
FSI (freestanding inserts)	46,964	68,698	-31.6
Network TV	125,527	115,998	8.2
Spot TV	204,666	218,060	-6.1
Syndicated TV	114,360	89,413	27.9
Cable TV networks	319,559	328,775	-2.8
Spanish-language network TV	77,446	88,299	-12.3
Network radio	1,072	1,219	-12.1
National spot radio	3,000	3,987	-24.8
Local radio	3,691	4,649	-20.6
Outdoor	696	223	212.4
Internet (display only)	59,353	59,857	-0.8
Measured media	975,427	1,007,575	-3.2
Total	975,427	1,007,575	-3.2

Media spending by megabrand	2012	2011	% chg
Cheerios	166,823	145,758	14.5
Pillsbury	113,830	104,056	9.4
Yoplait	112,285	181,605	-38.2
Progresso	78,461	59,455	32.0
Fiber One	73,434	80,943	-9.3
Nature Valley	71,815	46,793	53.5
Betty Crocker	65,940	47,797	38.0
General Mills	63,575	73,776	-13.8
Cinnamon Toast Crunch	35,506	30,230	17.5
Totino's	32,037	32,692	-2.0
Green Giant	19,295	18,254	5.7
Chex	17,844	15,980	11.7
Lucky Charms	15,393	15,167	1.5
Trix	14,056	15,630	-10.1
Old El Paso	13,567	19,515	-30.5
Reese's Puffs	10,195	11,979	-14.9

SALES & EARNINGS ($ in millions; for fiscal year ended 5/27/2012 and comparable prior year)
General Mills (NYSE: GIS)
Worldwide	2012	2011	% chg
Sales	$16,658	$14,880	11.9
Earnings	1,567	1,798	-12.8

Geographic sales	2012	2011	% chg
U.S.	12,464	12,005	3.8
Europe	1,786	906	97.2
Asia/Pacific	998	823	21.3
Canada	991	770	28.7
Latin America	420	377	11.3
Division sales	2012	2011	% chg
U.S. Retail	10,480	10,164	3.1
International	4,194	2,876	45.9
Bakeries & Foodservice	1,983	1,841	7.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Mills/1 General Mills Blvd., Minneapolis, Minn. 55426/Phone: (763) 764-7600.

Twitter: @GeneralMills

http://www.generalmills.com

General Motors Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$129,775	$214,926	-39.6
Sunday magazine	353	1,009	-65.0
B-to-B magazine	3,438	4,428	-22.4
Local magazine	1,213	1,173	3.4
Spanish-language magazine	2,136	2,371	-9.9
Newspaper	96,976	141,151	-31.3
National newspaper	7,638	9,044	-15.5
Spanish-language newspaper	579	1,847	-68.7
Network TV	594,423	563,321	5.5
Spot TV	205,683	166,161	23.8
Syndicated TV	14,368	38,543	-62.7
Cable TV networks	316,195	290,231	8.9
Spanish-language network TV	58,229	63,872	-8.8
Network radio	10,626	13,748	-22.7
National spot radio	12,178	8,819	38.1
Local radio	22,894	17,922	27.7
Outdoor	12,596	6,882	83.0
Internet (display only)	166,040	241,782	-31.3
Measured media	1,655,339	1,787,228	-7.4
Unmeasured spending	1,412,032	1,028,473	37.3
Total	3,067,371	2,815,701	8.9

Media spending by megabrand	2012	2011	% chg
Chevrolet	957,684	1,045,337	-8.4
Buick	256,131	211,505	21.1
Cadillac	240,977	252,261	-4.5
GMC	160,444	160,662	-0.1
General Motors	35,636	58,430	-39.0

SALES & EARNINGS ($ in millions)
General Motors Co. (NYSE: GM)
Worldwide	2012	2011	% chg
Sales	$152,256	$150,276	1.3
Earnings	6,136	9,287	-33.9

Geographic sales	2012	2011	% chg
U.S.	85,105	79,868	6.6
Canada and Mexico	9,558	10,153	-5.9
Brazil	9,407	9,635	-2.4
South Korea	8,907	9,087	-2.0
Rest of Europe	5,311	6,616	-19.7
U.K.	4,875	4,899	-0.5
Germany	4,610	5,975	-22.8
Australia	3,554	3,887	-8.6
Rest of South America	2,179	2,002	8.8
Thailand	2,157	911	136.8
Russia	1,990	1,668	19.3
GM Financial (U.S. and Canada)	1,961	1,410	39.1
Venezuela	1,846	1,472	25.4
Argentina	1,741	1,723	1.0
France	1,551	2,343	-33.8
Colombia	1,527	1,799	-15.1
Rest of world	1,493	1,242	20.2
Italy	1,412	2,429	-41.9
South Africa	1,294	1,398	-7.4
Spain	962	1,263	-23.8
Rest of Asia	816	496	64.5
Division sales	2012	2011	% chg
GM North America	89,912	85,988	4.6
GM International Operations	22,954	21,031	9.1
GM Europe	20,689	25,154	-17.8
GM South America	16,700	16,632	0.4
GM Financial	1,961	1,410	39.1
Corporate	40	61	-34.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Motors Co./300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.

Facebook: https://www.facebook.com/generalmotors

Twitter: @GM

http://www.gm.com

GlaxoSmithKline

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$92,818	$102,590	-9.5
Sunday magazine	20,397	15,975	27.7
B-to-B magazine	1,669	2,524	-33.9
Newspaper	47	849	-94.5
FSI (freestanding inserts)	10,564	8,866	19.2
Network TV	157,487	191,652	-17.8
Spot TV	21,646	29,062	-25.5
Syndicated TV	36,475	60,718	-39.9
Cable TV networks	88,292	94,900	-7.0
Network radio	645	NA	NA
National spot radio	488	2,314	-78.9
Local radio	769	1,954	-60.6
Outdoor	30	0	NA
Internet (display only)	14,601	10,090	44.7
Measured media	445,926	521,494	-14.5
Unmeasured spending	280,199	327,683	-14.5
Total	726,125	849,176	-14.5

Media spending by megabrand	2012	2011	% chg
Advair	109,970	136,524	-19.5
Sensodyne	77,123	85,059	-9.3
Breathe Right	30,606	30,943	-1.1
Aquafresh	23,255	28,445	-18.2
Abreva	22,820	20,119	13.4
Nicorette	22,762	30,157	-24.5
GlaxoSmithKline	19,061	3,864	393.3
Tums	18,932	15,918	18.9
Biotene	16,498	16,227	1.7
Lovaza	15,630	33,246	-53.0
Nicoderm	14,613	17,914	-18.4
Jalyn	14,488	7,860	84.3
Poligrip	12,819	11,410	12.4
Polident	11,011	12,143	-9.3

SALES & EARNINGS ($ in millions)
GlaxoSmithKline (NYSE: GSK)
Worldwide	2012	2011	% chg
Sales	$41,897	$43,939	-4.6
Earnings	10,608	8,757	21.1

Geographic sales	2012	2011	% chg
Rest of World	26,091	27,420	-4.8
U.S.	13,388	13,932	-3.9
United Kingdom	2,417	2,586	-6.5
Division sales	2012	2011	% chg
Pharmaceuticals and Vaccines	33,797	35,476	-4.7
Consumer healthcare	8,100	8,463	-4.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100.

Facebook: https://www.facebook.com/gsk

Twitter: @GSK

http://www.gsk.com

Google

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$26,451	$8,683	204.6
B-to-B magazine	1,399	3,007	-53.5
Local magazine	NA	5	NA
Newspaper	3,325	3,521	-5.6
National newspaper	7,249	4,644	56.1
Spanish-language newspaper	6	NA	NA
Network TV	198,806	83,511	138.1
Spot TV	1,122	3,781	-70.3
Cable TV networks	43,369	15,466	180.4
Network radio	4	655	-99.5
National spot radio	1,596	1,563	2.1
Local radio	1,585	1,202	31.8
Outdoor	8,231	2,677	207.5
Internet (display only)	109,001	128,736	-15.3
Measured media	402,142	257,449	56.2
Unmeasured spending	810,724	747,432	8.5
Total	1,212,866	1,004,881	20.7

Media spending by megabrand	2012	2011	% chg
Google	340,286	204,974	66.0
Motorola	53,112	43,874	21.1

SALES & EARNINGS ($ in millions)
Google (Nasdaq: GOOG)
Worldwide	2012	2011	% chg
Sales	$53,656	$47,294	13.5
Earnings	10,583	8,792	20.4

Geographic sales	2012	2011	% chg
United States	23,502	17,560	33.8
United Kingdom	4,872	4,057	20.1
Rest of world	21,801	16,288	33.8

Division sales	2012	2011	% chg
Google (advertising and other)	46,039	37,905	21.5
Motorola Mobile (hardware and other)	4,136	NA	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Google/1600 Amphitheatre Pkwy, Mountain View, Calif. 94043/Phone: (650) 253-0000.

Facebook: https://www.facebook.com/google

Twitter: @google

http://www.google.com

Hershey Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$327	$1,514	-78.4
Sunday magazine	374	679	-44.9
B-to-B magazine	696	740	-5.9
Local magazine	NA	35	NA
Newspaper	44	67	-34.4
National newspaper	1	1	-11.1
FSI (freestanding inserts)	15,423	12,273	25.7
Network TV	104,526	98,000	6.7
Spot TV	6,154	6,562	-6.2
Syndicated TV	134,186	110,167	21.8
Cable TV networks	251,755	213,126	18.1
Spanish-language network TV	19,595	16,722	17.2
Network radio	81	75	8.1
National spot radio	9	12	-20.5
Local radio	5,229	5,913	-11.6
Outdoor	2,618	2,546	2.9
Internet (display only)	650	1,185	-45.1
Measured media	541,670	469,616	15.3
Total	541,670	469,616	15.3

Media spending by megabrand	2012	2011	% chg
Hershey's	234,495	205,550	14.1
Reese's	82,242	68,186	20.6
Kit Kat	37,787	43,952	-14.0
Ice Breakers	31,260	31,025	0.8
Twizzlers	28,253	25,435	11.1
Jolly Rancher	28,067	8,307	237.9
York	22,445	22,590	-0.6
Payday	21,377	22,086	-3.2
Peter Paul	19,704	23,214	-15.1
Rolo	13,633	24	56233.5

SALES & EARNINGS ($ in millions)
Hershey Co. (NYSE: HSY)
Worldwide	2012	2011	% chg
Sales	$6,644	$6,081	9.3
Earnings	661	629	5.1

Geographic sales	2012	2011	% chg
U.S.	5,575	5,132	8.6
International	1,070	949	12.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hershey Co./100 Crystal A Dr., Hershey, Pa. 17033-0810/Phone: (717) 534-4200.

Facebook: https://www.facebook.com/hersheys

http://www.thehersheycompany.com/

Hewlett-Packard Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$18,842	$8,701	116.5
Sunday magazine	107	4,497	-97.6
B-to-B magazine	6,495	7,168	-9.4
Local magazine	NA	40	NA
Spanish-language magazine	NA	16	NA
Newspaper	31,694	16,330	94.1
National newspaper	19,703	20,522	-4.0
Spanish-language newspaper	9	NA	NA
FSI (freestanding inserts)	71	NA	NA
Network TV	51,011	56,346	-9.5
Spot TV	185	9,681	-98.1
Syndicated TV	NA	4	NA
Cable TV networks	66,058	41,980	57.4
Network radio	188	247	-23.8
National spot radio	2,114	3,083	-31.4
Local radio	3,509	6,425	-45.4
Outdoor	2,129	831	156.3
Internet (display only)	36,163	29,947	20.8
Measured media	238,277	205,817	15.8
Unmeasured spending	170,467	202,927	-16.0
Total	408,743	408,743	0.0

Media spending by megabrand	2012	2011	% chg
HP	235,314	201,906	16.5

SALES & EARNINGS ($ in millions; for fiscal year ended 10/31/2012 and comparable prior year)
Hewlett-Packard Co. (NYSE: HPQ)
Worldwide	2012	2011	% chg
Sales	$120,357	$127,245	-5.4
Earnings	-12,650	7,074	NA

Geographic sales	2012	2011	% chg
Non-U.S.	78,217	83,134	-5.9
U.S.	42,140	44,111	-4.5
Division sales	2012	2011	% chg
Personal Systems Group	34,699	39,574	-12.3
Services	34,365	35,702	-3.7
Printing	24,266	26,176	-7.3
Enterprise Storage and Servers	19,379	22,064	-12.2
HP Financial Services	3,784	3,596	5.2
Software	3,757	3,367	11.6
Corporate Investments	107	208	-48.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304/Phone: (650) 857-1501.

Facebook: https://www.facebook.com/hp

Twitter: @HP

http://www.hp.com

Home Depot

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$28,528	$17,302	64.9
B-to-B magazine	965	229	322.0
Local magazine	482	20	NA
Spanish-language magazine	346	NA	NA
Newspaper	15,704	17,595	-10.7
National newspaper	1,470	1,626	-9.6
Spanish-language newspaper	1,015	1,478	-31.3
FSI (freestanding inserts)	154	275	-44.0
Network TV	120,811	134,545	-10.2
Spot TV	7,189	8,032	-10.5
Syndicated TV	13,422	25,211	-46.8
Cable TV networks	97,262	100,571	-3.3
Spanish-language network TV	42,944	43,401	-1.1
Network radio	70,898	59,913	18.3
National spot radio	13,253	20,760	-36.2
Local radio	13,354	19,625	-32.0
Outdoor	336	900	-62.7
Internet (display only)	42,386	38,999	8.7
Measured media	470,520	490,481	-4.1
Unmeasured spending	267,102	259,375	3.0
Total	737,622	749,857	-1.6

Media spending by megabrand	2012	2011	% chg
Home Depot	468,174	488,741	-4.2

SALES & EARNINGS ($ in millions; for fiscal year ended 2/3/2013 and comparable prior year)
Home Depot (NYSE: HD)
Worldwide	2012	2011	% chg
Sales	$74,754	$70,395	6.2
Earnings	4,535	3,883	16.8

Geographic sales	2012	2011	% chg
U.S.	66,354	62,395	6.3
Rest of world	8,400	8,000	5.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Home Depot/2455 Paces Ferry Rd., NW, Atlanta, Ga. 30339/Phone: (770) 433-8211.

Facebook: https://www.facebook.com/homedepot

Twitter: @homedepot

http://www.homedepot.com

Honda Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$113,586	$89,359	27.1
Sunday magazine	3,907	7,948	-50.8
B-to-B magazine	2,559	4,584	-44.2
Local magazine	4	4	0.0
Newspaper	3,972	3,028	31.2
National newspaper	6,058	6,554	-7.6
Spanish-language newspaper	226	75	200.5
Network TV	277,794	206,486	34.5
Spot TV	240,039	195,954	22.5
Syndicated TV	11	50	-77.0
Cable TV networks	113,586	99,963	13.6
Spanish-language network TV	17,766	10,153	75.0
Network radio	4,522	5,924	-23.7
National spot radio	304	156	95.4
Local radio	6,248	1,697	268.3
Outdoor	5,980	3,443	73.7
Internet (display only)	54,288	73,605	-26.2
Measured media	850,849	708,979	20.0
Unmeasured spending	399,062	263,055	51.7
Total	1,249,910	972,035	28.6

Media spending by megabrand	2012	2011	% chg
Honda	686,703	515,736	33.2
Acura	164,033	193,124	-15.1

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
Honda Motor Co. (NYSE: HMC)
Worldwide	2012	2011	% chg
Sales	$119,523	$100,702	18.7
Earnings	4,442	2,679	65.8

Geographic sales	2012	2011	% chg
North America	55,810	44,348	25.8
Asia	23,310	16,175	44.1
Japan	23,297	22,484	3.6
Other	10,611	11,116	-4.5
Europe	6,496	6,580	-1.3
Division sales	2012	2011	% chg
Automobile	93,281	73,561	26.8
Motorcycles	16,208	17,089	-5.2
Financial Services Business	6,637	6,539	1.5
Power Products & other	3,395	3,511	-3.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Honda Motor Co./American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 90501-2746/Phone: (310) 783-2000.

Facebook: https://www.facebook.com/honda

Twitter: @Honda

http://world.honda.com

Hyundai Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$33,395	$39,529	-15.5
B-to-B magazine	1,302	1,407	-7.5
Spanish-language magazine	21	NA	NA
Newspaper	1,533	468	227.5
National newspaper	2,599	1,153	125.5
Spanish-language newspaper	4	NA	NA
Network TV	112,063	136,280	-17.8
Spot TV	7,549	14,520	-48.0
Syndicated TV	5,608	2,698	107.8
Cable TV networks	74,834	75,410	-0.8
Spanish-language network TV	13,911	NA	NA
National spot radio	49	368	-86.6
Local radio	3,148	3,634	-13.4
Outdoor	1,194	4,468	-73.3
Internet (display only)	32,781	26,662	23.0
Measured media	289,993	306,595	-5.4
Unmeasured spending	182,130	119,446	52.5
Total	472,123	426,041	10.8

Media spending by megabrand	2012	2011	% chg
Hyundai	289,993	306,595	-5.4

SALES & EARNINGS ($ in millions)
Hyundai Motor Co. (PINK: HYMTF)
Worldwide	2012	2011	% chg
Sales	$75,178	$70,796	6.2
Earnings	8,060	7,375	9.3

Geographic sales	2012	2011	% chg
South Korea	34,403	35,216	-2.3
North America	21,994	18,045	21.9
Europe	12,326	11,144	10.6
Asia	6,086	6,391	-4.8
Consolidation adjustments	369	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hyundai Motor Co./231 Yangjai-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Hyundai Motor Co./Hyundai Motor Co. America, 3200 Park Center Dr., Costa Mesa, Calif. 92626/Phone: (714) 965-3000.

Facebook: https://facebook.com/hyundai

Twitter: @Hyundai

http://worldwide.hyundai.com

IAC/InterActiveCorp

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$7,093	$1,183	499.7
B-to-B magazine	136	14	901.5
Newspaper	52	28	85.3
National newspaper	250	301	-17.0
Network TV	3,051	1,458	109.2
Spot TV	1,721	285	503.0
Syndicated TV	25,848	2,604	892.7
Cable TV networks	63,019	54,050	16.6
Network radio	473	1,018	-53.5
National spot radio	41	NA	NA
Local radio	189	9	NA
Outdoor	1,590	239	565.8
Internet (display only)	66,476	39,557	68.1
Measured media	169,938	100,744	68.7
Unmeasured spending	377,447	281,508	34.1
Total	547,385	382,253	43.2

Media spending by megabrand	2012	2011	% chg
Match.com	94,394	54,968	71.7
About.com	13,065	527	NA
Ask	10,995	1,316	735.5

SALES & EARNINGS ($ in millions)
IAC/InterActiveCorp (Nasdaq: IACI)
Worldwide	2012	2011	% chg
Sales	$2,881	$2,375	21.3
Earnings	180	228	-21.2

Geographic sales	2012	2011	% chg
United States	1,966	1,583	24.2
All other countries	835	476	75.3

Division sales	2012	2011	% chg
Search & Applications	1,466	1,041	40.9
Match	713	518	37.7
Local	323	303	6.3
Media	165	70	134.9
Other	135	128	5.1
Intersegment eliminations	0	-1	-57.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
IAC/InterActiveCorp/555 W. 18th St., New York, N.Y. 10011/Phone: (212) 314-7300.

Facebook: https://www.facebook.com/pages/IAC/245753862157234

http://www.iac.com

IBM Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$23,047	$29,908	-22.9
Sunday magazine	79	801	-90.2
B-to-B magazine	15,556	23,478	-33.7
Spanish-language magazine	55	103	-46.5
Newspaper	60	1,058	-94.3
National newspaper	6,802	15,585	-56.4
Network TV	33,293	37,717	-11.7
Spot TV	28	123	-77.4
Syndicated TV	10	NA	NA
Cable TV networks	25,308	27,384	-7.6
Network radio	3,284	4,595	-28.5
National spot radio	NA	17	NA
Local radio	NA	9	NA
Outdoor	6,545	7,213	-9.3
Internet (display only)	26,461	19,012	39.2
Measured media	140,526	167,002	-15.9
Unmeasured spending	324,185	308,673	5.0
Total	464,711	475,675	-2.3

Media spending by megabrand	2012	2011	% chg
IBM	139,237	162,920	-14.5

SALES & EARNINGS ($ in millions)
IBM Corp. (NYSE: IBM)
Worldwide	2012	2011	% chg
Sales	$104,507	$106,916	-2.3
Earnings	16,604	15,855	4.7

Geographic sales	2012	2011	% chg
Other	57,540	58,906	-2.3
U.S.	36,270	37,041	-2.1
Japan	10,697	10,968	-2.5
Division sales	2012	2011	% chg
Services	59,453	60,721	-2.1
Sales	43,014	44,063	-2.4
Financing	2,040	2,132	-4.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
IBM Corp./1 New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 499-1900.

Facebook: https://www.facebook.com/pages/IBM/168597536563870

Twitter: @IBM

http://www.ibm.com

J.C. Penney Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$49,863	$53,109	-6.1
Sunday magazine	NA	272	NA
B-to-B magazine	110	224	-50.8
Newspaper	63,579	65,494	-2.9
National newspaper	4,502	3,924	14.7
Spanish-language newspaper	0	138	-99.8
FSI (freestanding inserts)	2,475	2,014	22.9
Network TV	191,145	91,034	110.0
Spot TV	1,770	21,397	-91.7
Syndicated TV	92,328	62,507	47.7
Cable TV networks	47,105	69,601	-32.3
Spanish-language network TV	38,758	46,632	-16.9
Network radio	4,083	8,117	-49.7
National spot radio	366	376	-2.7
Local radio	3,417	4,154	-17.7
Outdoor	1,161	1,495	-22.4
Internet (display only)	5,828	15,836	-63.2
Measured media	506,488	446,323	13.5
Unmeasured spending	428,512	710,677	-39.7
Total	935,000	1,157,000	-19.2

Media spending by megabrand	2012	2011	% chg
JCPenney	498,578	440,930	13.1

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
J.C. Penney Co. (NYSE: JCP)
Worldwide	2012	2011	% chg
Sales	$12,985	$17,260	-24.8
Earnings	-985	-152	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024/Phone: (972) 243-1100.

Facebook: https://www.facebook.com/jcp

Twitter: @jcpenney

http://www.jcpenney.com

Johnson & Johnson

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$221,363	$239,065	-7.4
Sunday magazine	8,661	1,574	450.1
B-to-B magazine	1,260	2,199	-42.7
Spanish-language magazine	416	289	43.6
Newspaper	6,426	2,251	185.5
National newspaper	369	NA	NA
Spanish-language newspaper	11	6	80.3
FSI (freestanding inserts)	51,526	45,894	12.3
Network TV	205,179	248,341	-17.4
Spot TV	7,966	11,539	-31.0
Syndicated TV	154,741	163,524	-5.4
Cable TV networks	172,258	262,721	-34.4
Spanish-language network TV	17,825	20,657	-13.7
Network radio	945	544	73.8
National spot radio	889	429	107.0
Local radio	2,217	1,238	79.1
Outdoor	1,377	915	50.4
Internet (display only)	33,686	41,473	-18.8
Measured media	887,113	1,042,659	-14.9
Unmeasured spending	763,161	896,973	-14.9
Total	1,650,274	1,939,631	-14.9

Media spending by megabrand	2012	2011	% chg
Neutrogena	126,262	166,459	-24.1
Aveeno	116,201	121,883	-4.7
Zyrtec	57,426	74,413	-22.8
Listerine	55,974	72,122	-22.4
Acuvue	40,768	48,496	-15.9
Roc	37,086	32,948	12.6
Johnson & Johnson	34,625	55,657	-37.8
OneTouch	34,575	30,569	13.1
Janssen	33,784	1,529	NA
Clean & Clear	29,140	30,399	-4.1
Tylenol	25,062	23,348	7.3
Neosporin	24,205	13,198	83.4
Stelara	20,991	42,490	-50.6
K-Y	20,955	30,565	-31.4
Splenda	19,241	32,782	-41.3
Rembrandt	15,017	20,024	-25.0
Rogaine	14,951	24,189	-38.2
Stayfree	12,933	23,317	-44.5
Lactaid	12,506	12,346	1.3
Nectresse	12,358	0	NA
DePuy	12,284	9,645	27.4
AcipHex	11,620	3,162	267.4
Band-Aid	10,807	14,612	-26.0
Lubriderm	10,744	13,161	-18.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/30/2012 and comparable prior year)
Johnson & Johnson (NYSE: JNJ)
Worldwide	2012	2011	% chg
Sales	$67,224	$65,030	3.4
Earnings	10,853	9,672	12.2

Geographic sales	2012	2011	% chg
U.S.	29,830	28,908	3.2
Europe	16,945	17,129	-1.1
Asia-Pacific, Africa	13,242	12,575	5.3
Western Hemisphere excl. U.S.	7,207	6,418	12.3
Division sales	2012	2011	% chg
Medical devices & diagnostics	27,426	25,779	6.4
Pharmaceutical	25,351	24,368	4.0
Consumer	14,447	14,883	-2.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.

Facebook: https://www.facebook.com/jnj

Twitter: @JNJNews

http://www.jnj.com

JPMorgan Chase & Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$46,221	$54,177	-14.7
Sunday magazine	5,109	7,666	-33.4
B-to-B magazine	1,463	1,636	-10.6
Local magazine	479	259	85.1
Spanish-language magazine	81	63	28.5
Newspaper	16,826	22,975	-26.8
National newspaper	10,474	36,606	-71.4
Spanish-language newspaper	813	384	112.0
Network TV	59,841	130,344	-54.1
Spot TV	93,281	82,685	12.8
Syndicated TV	1,957	32,120	-93.9
Cable TV networks	93,503	113,669	-17.7
Spanish-language network TV	NA	689	NA
Network radio	572	1,495	-61.7
National spot radio	8,480	15,818	-46.4
Local radio	13,395	27,248	-50.8
Outdoor	48,329	58,698	-17.7
Internet (display only)	46,143	73,249	-37.0
Measured media	446,965	659,781	-32.3
Unmeasured spending	1,639,897	1,692,022	-3.1
Total	2,086,862	2,351,803	-11.3

Media spending by megabrand	2012	2011	% chg
Chase	376,284	555,528	-32.3
JP Morgan	65,199	99,456	-34.4

SALES & EARNINGS ($ in millions)
JPMorgan Chase & Co. (NYSE: JPM)
Worldwide	2012	2011	% chg
Sales	$97,031	$97,234	-0.2
Earnings	21,284	18,976	12.2

Geographic sales	2012	2011	% chg
North American (substantially U.S.)	78,576	72,757	8.0
Europe, Middle East & Africa	10,522	16,212	-35.1
Asia & Pacific	5,605	5,992	-6.5
Latin American and the Caribbean	2,328	2,273	2.4
Division sales	2012	2011	% chg
Consumer & Community Banking	49,945	45,687	9.3
Corporate & Investment Bank	34,326	33,984	1.0
Asset Management	9,946	9,543	4.2
Commericial Bank	6,825	6,418	6.3
Coporate/Private Equity	-1,152	4,135	NA
Reconciling Items	-2,859	-2,533	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017/Phone: (212) 270-6000.

Facebook: https://www.facebook.com/jpmorgancommunity

http://www.jpmorganchase.com

Kellogg Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$140,942	$141,378	-0.3
Sunday magazine	11,881	15,756	-24.6
B-to-B magazine	619	748	-17.3
Local magazine	8	NA	NA
Spanish-language magazine	777	600	29.5
Newspaper	776	50	NA
FSI (freestanding inserts)	14,401	15,452	-6.8
Network TV	155,608	152,419	2.1
Spot TV	6,075	10,369	-41.4
Syndicated TV	47,064	55,034	-14.5
Cable TV networks	193,944	187,003	3.7
Spanish-language network TV	48,438	30,014	61.4
Network radio	5	NA	NA
National spot radio	1,662	1,836	-9.5
Local radio	2,639	1,642	60.7
Outdoor	9	19	-54.9
Internet (display only)	42,188	57,529	-26.7
Measured media	667,035	669,850	-0.4
Unmeasured spending	33,113	40,560	-18.4
Total	700,148	710,409	-1.4

Media spending by megabrand	2012	2011	% chg
Special K	141,159	104,975	34.5
Mini-Wheats	67,122	63,958	4.9
Kashi	57,345	52,638	8.9
Frosted Flakes	49,827	41,859	19.0
Eggo	47,191	32,818	43.8
Pop-Tarts	32,956	51,187	-35.6
Kellogg's	29,659	48,247	-38.5
Crunchy Nut	29,199	36,141	-19.2
Cheez-It	26,001	33,614	-22.6
Rice Krispies	25,732	32,762	-21.5
Pringles	21,861	34,632	-36.9
Nutri-Grain	20,541	16,410	25.2
Krave	19,202	0	NA
Corn Flakes	15,587	39	NA
Morningstar Farms	14,215	9,661	47.1
Town House	14,000	18,086	-22.6
Raisin Bran	13,243	2,202	501.5
Froot Loops	12,611	13,110	-3.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2012 and comparable prior year)
Kellogg Co. (NYSE: K)
Worldwide	2012	2011	% chg
Sales	$14,197	$13,198	7.6
Earnings	961	864	11.2

Geographic sales	2012	2011	% chg
U.S.	8,875	8,239	7.7
Rest of World	5,322	4,959	7.3
Division sales	2012	2011	% chg
U.S. Morning Foods & Kashi	3,707	3,611	2.7
U.S. Snacks	3,226	2,883	11.9
Europe	2,527	2,334	8.3
North America Other	1,485	1,371	8.3
Latin America	1,121	1,049	6.9
U.S. Specialty	1,121	1,008	11.2
Asia Pacific	1,010	942	7.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kellogg Co./1 Kellogg Square, Battle Creek, Mich. 49016/Phone: (269) 961-2000.

Twitter: @KelloggCompany

http://www.kelloggcompany.com

Kia Motors Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$13,610	$22,046	-38.3
B-to-B magazine	483	450	7.3
Local magazine	24	18	33.3
Spanish-language magazine	25	22	15.1
Newspaper	474	3,145	-84.9
National newspaper	3,330	2,629	26.7
Spanish-language newspaper	0	4	-94.6
Network TV	143,464	134,172	6.9
Spot TV	77,157	70,168	10.0
Syndicated TV	34,998	26,846	30.4
Cable TV networks	89,773	92,463	-2.9
Spanish-language network TV	15,521	NA	NA
Network radio	500	NA	NA
National spot radio	1	48	-97.7
Local radio	NA	4	NA
Outdoor	1,344	1,582	-15.0
Internet (display only)	11,925	24,553	-51.4
Measured media	392,630	378,149	3.8
Unmeasured spending	244,130	121,736	100.5
Total	636,759	499,885	27.4

Media spending by megabrand	2012	2011	% chg
Kia	392,630	378,149	3.8

SALES & EARNINGS ($ in millions)
Kia Motors Corp. (PINK: KIMTF)
Worldwide	2012	2011	% chg
Sales	$42,046	$39,304	7.0
Earnings	3,440	3,203	7.4

Geographic sales	2012	2011	% chg
South Korea	15,784	16,087	-1.9
North America	14,952	12,517	19.4
Europe	10,499	10,034	4.6
Other	811	665	22.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Kia Motors Corp./Kia Motors America, 111 Peters Canyon Rd., Irvine, Calif. 92606/Phone: (949) 468-4800.

Facebook: https://www.facebook.com/kia

Twitter: @Kia

http://www.kiamotors.com

Kimberly-Clark Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$63,071	$59,234	6.5
Sunday magazine	10,795	6,496	66.2
B-to-B magazine	178	218	-18.3
Spanish-language magazine	1,610	1,039	54.9
Spanish-language newspaper	12	14	-16.7
FSI (freestanding inserts)	50,283	46,714	7.6
Network TV	75,232	78,680	-4.4
Spot TV	6,439	8,122	-20.7
Syndicated TV	64,041	52,183	22.7
Cable TV networks	50,399	48,842	3.2
Spanish-language network TV	12,906	11,598	11.3
Network radio	440	188	133.5
National spot radio	262	490	-46.5
Local radio	344	589	-41.5
Outdoor	48	56	-14.4
Internet (display only)	18,825	14,024	34.2
Measured media	354,888	328,487	8.0
Unmeasured spending	49,363	15,830	211.8
Total	404,250	344,316	17.4

Media spending by megabrand	2012	2011	% chg
Huggies	69,199	53,232	30.0
Cottonelle	41,473	50,087	-17.2
Kotex	39,230	41,773	-6.1
Kleenex	31,632	48,105	-34.2
Poise	30,310	12,280	146.8
Scott	28,151	25,012	12.6
Pull-Ups	24,485	16,543	48.0
Viva	16,256	14,253	14.1
Depend	13,590	13,047	4.2

SALES & EARNINGS ($ in millions)
Kimberly-Clark Corp. (NYSE: KMB)
Worldwide	2012	2011	% chg
Sales	$21,063	$20,846	1.0
Earnings	1,828	1,684	8.6

Geographic sales	2012	2011	% chg
U.S.	10,512	10,463	0.5
Asia, Latin America and other	7,851	7,467	5.1
Europe	3,247	3,401	-4.5
Canada	718	726	-1.1
Intergeographic	-1,265	-1,211	NA
Division sales	2012	2011	% chg
Personal care	9,576	9,128	4.9
Consumer tissue	6,527	6,770	-3.6
K-C Professional	3,283	3,294	-0.3
Health Care	1,622	1,606	1.0
Corporate and other	55	48	14.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: (972) 281-1200.

Facebook: https://www.facebook.com/kimberlyclarkcorp

Twitter: @KCCorp

http://www.kimberly-clark.com

Kohl's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$11,432	$10,614	7.7
B-to-B magazine	55	12	366.9
Local magazine	25	9	175.8
Spanish-language magazine	43	NA	NA
Newspaper	92,829	89,980	3.2
National newspaper	7,398	7,694	-3.9
Spanish-language newspaper	3,216	2,274	41.4
FSI (freestanding inserts)	NA	42	NA
Network TV	137,485	101,136	35.9
Spot TV	11,957	23,199	-48.5
Syndicated TV	14,240	12,430	14.6
Cable TV networks	30,071	24,539	22.5
Spanish-language network TV	10,518	11,258	-6.6
Network radio	11,061	9,831	12.5
National spot radio	4,005	13,604	-70.6
Local radio	5,840	13,545	-56.9
Outdoor	741	265	180.0
Internet (display only)	15,500	12,232	26.7
Measured media	356,417	332,665	7.1
Unmeasured spending	806,583	790,335	2.1
Total	1,163,000	1,123,000	3.6

Media spending by megabrand	2012	2011	% chg
Kohl's	356,417	332,623	7.2

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Kohl's Corp. (NYSE: KSS)
Worldwide	2012	2011	% chg
Sales	$19,279	$18,804	2.5
Earnings	986	1,167	-15.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kohl's Corp./N56 W17000 Ridgewood Dr., Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.

Facebook: https://www.facebook.com/kohls

Twitter: @Kohls

http://www.kohls.com

Kraft Foods Group

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$136,754	$145,716	-6.2
Sunday magazine	13,739	4,436	209.7
B-to-B magazine	2,006	1,734	15.7
Spanish-language magazine	401	351	14.0
Newspaper	283	2,017	-86.0
National newspaper	926	48	NA
Spanish-language newspaper	NA	15	NA
FSI (freestanding inserts)	68,097	48,513	40.4
Network TV	188,569	122,553	53.9
Spot TV	6,076	19,212	-68.4
Syndicated TV	22,877	11,437	100.0
Cable TV networks	150,008	102,563	46.3
Spanish-language network TV	53,060	40,619	30.6
Network radio	NA	31	NA
National spot radio	906	2,307	-60.7
Local radio	3,231	5,403	-40.2
Outdoor	201	2,255	-91.1
Internet (display only)	35,704	35,659	0.1
Measured media	682,837	544,869	25.3
Total	682,837	544,869	25.3

Media spending by megabrand	2012	2011	% chg
Kraft	148,098	97,464	52.0
Oscar Mayer	105,781	78,998	33.9
Philadelphia	69,070	33,962	103.4
Lunchables	49,801	33,541	48.5
Mio	38,192	27,536	38.7
Crystal Light	38,114	37,694	1.1
Capri Sun	28,374	35,678	-20.5
Gevalia	22,201	3,044	629.4
Maxwell House	20,363	24,980	-18.5
Miracle Whip	16,991	22,488	-24.4
Planters	15,361	17,367	-11.6
Jell-O	15,001	37,625	-60.1
Velveeta	14,396	9,533	51.0
Cracker Barrel	11,987	640	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2012 and comparable prior year)
Kraft Foods Group (Nasdaq: KRFT)
Worldwide	2012	2011	% chg
Sales	$18,339	$18,655	-1.7
Earnings	1,642	1,775	-7.5

Geographic sales	2012	2011	% chg
U.S.	15,820	16,187	-2.3
Canada	2,305	2,266	1.7
Exports	214	202	5.9
Division sales	2012	2011	% chg
Grocery	4,551	4,556	-0.1
International and Foodservices	3,913	3,955	-1.1
Cheese	3,845	3,810	0.9
Refrigerated Meals	3,296	3,328	-1.0
Beverages	2,734	3,006	-9.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kraft Foods Group/3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) 646-2000.

Facebook: https://www.facebook.com/kraft

Twitter: @kraftfoods

http://www.kraftfoodsgroup.com

Kroger Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$2,844	$1,834	55.0
B-to-B magazine	242	174	39.1
Local magazine	231	73	217.9
Newspaper	42,183	36,822	14.6
National newspaper	702	728	-3.6
Spanish-language newspaper	207	184	12.9
FSI (freestanding inserts)	4,107	3,786	8.5
Spot TV	69,097	72,105	-4.2
Cable TV networks	3,977	4,204	-5.4
National spot radio	1,650	488	237.9
Local radio	34,032	30,745	10.7
Outdoor	11,431	9,569	19.5
Internet (display only)	7,604	2,756	175.9
Measured media	178,306	163,467	9.1
Unmeasured spending	374,694	368,533	1.7
Total	553,000	532,000	3.9

Media spending by megabrand	2012	2011	% chg
Kroger	101,759	99,281	2.5
Fred Meyer	14,639	14,376	1.8
Ralphs	14,291	9,015	58.5
Fry's Food Stores	12,464	10,008	24.5

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Kroger Co. (NYSE: KR)
Worldwide	2012	2011	% chg
Sales	$96,751	$90,374	7.1
Earnings	1,497	602	148.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.

Facebook: https://www.facebook.com/kroger

Twitter: @kroger

http://www.kroger.com

L Brands

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$1,716	$242	608.2
Newspaper	35	12	183.1
Network TV	44,528	45,094	-1.3
Spot TV	611	1,076	-43.2
Syndicated TV	3,698	1,927	92.0
Cable TV networks	11,178	11,339	-1.4
Network radio	75	45	64.8
Local radio	NA	12	NA
Outdoor	76	4	NA
Internet (display only)	1,635	1,844	-11.3
Measured media	63,552	61,596	3.2
Unmeasured spending	349,828	369,276	-5.3
Total	413,380	430,872	-4.1

Media spending by megabrand	2012	2011	% chg
Victoria's Secret	61,565	60,470	1.8

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
L Brands (NYSE: LTD)
Worldwide	2012	2011	% chg
Sales	$10,459	$10,364	0.9
Earnings	753	850	-11.4

Geographic sales	2012	2011	% chg
U.S.	9,399	9,421	-0.2
International	1,060	943	12.4
Division sales	2012	2011	% chg
Victoria's Secret	6,574	6,121	7.4
Bath & Body Works	2,902	2,674	8.5
Other	983	1,569	-37.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
L Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: (614) 415-7000.

Twitter: @LimitedBrands

http://www.limitedbrands.com

L'Oreal

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$794,357	$701,762	13.2
Sunday magazine	118	993	-88.1
B-to-B magazine	3,525	5,434	-35.1
Local magazine	6	NA	NA
Spanish-language magazine	1,532	1,436	6.7
Newspaper	980	312	213.8
National newspaper	883	2,270	-61.1
Spanish-language newspaper	5	5	0.0
FSI (freestanding inserts)	39,310	38,640	1.7
Network TV	264,006	264,668	-0.2
Spot TV	12,306	9,411	30.8
Syndicated TV	119,381	112,861	5.8
Cable TV networks	191,984	169,782	13.1
Spanish-language network TV	59,991	51,286	17.0
Network radio	179	437	-59.2
National spot radio	NA	9	NA
Local radio	NA	41	NA
Outdoor	1,899	1,832	3.7
Internet (display only)	17,022	24,799	-31.4
Measured media	1,507,484	1,385,979	8.8
Unmeasured spending	732,170	738,621	-0.9
Total	2,239,654	2,124,599	5.4

Media spending by megabrand	2012	2011	% chg
L'Oreal Paris	531,964	503,931	5.6
Maybelline New York	342,137	306,131	11.8
Garnier	265,824	264,630	0.5
Lancome	112,918	97,896	15.3
Clarisonic	51,550	22,091	133.4
Ralph Lauren	49,744	44,495	11.8
Armani	34,129	34,795	-1.9
Essie	30,210	31,847	-5.1
Yves Saint Laurent	22,312	24,216	-7.9

SALES & EARNINGS ($ in millions)
L'Oreal (EPA: OR)
Worldwide	2012	2011	% chg
Sales	$28,889	$28,335	2.0
Earnings	3,692	2,441	51.2

Geographic sales	2012	2011	% chg
Rest of World	10,975	10,418	5.3
Western Europe	10,490	11,047	-5.0
North America	7,425	6,870	8.1
Division sales	2012	2011	% chg
Consumer Products	13,778	13,699	0.6
L'Oreal Luxe	7,161	6,686	7.1
Professional Products	3,862	3,919	-1.5
Active Cosmetics	1,965	1,980	-0.8
Body Shop Branch	1,100	1,068	2.9
Dermatology Branch	1,024	982	4.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
L'Oreal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. L'Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500.

Facebook: https://www.facebook.com/lorealparis

Twitter: @LOrealParisUSA

http://www.loreal.com

Lions Gate Entertainment Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$9,201	$5,767	59.5
B-to-B magazine	3,017	2,866	5.3
Spanish-language magazine	4	144	-97.0
Newspaper	26,341	24,796	6.2
National newspaper	5,658	6,177	-8.4
Spanish-language newspaper	94	201	-53.1
FSI (freestanding inserts)	88	NA	NA
Network TV	122,742	86,668	41.6
Spot TV	5,811	5,656	2.7
Syndicated TV	23,119	9,837	135.0
Cable TV networks	122,059	81,710	49.4
Spanish-language network TV	20,263	17,011	19.1
Network radio	749	386	93.8
National spot radio	6,014	4,516	33.2
Local radio	7,250	5,186	39.8
Outdoor	12,019	7,246	65.9
Internet (display only)	22,828	12,473	83.0
Measured media	387,257	270,640	43.1
Unmeasured spending	31,108	21,817	42.6
Total	418,364	292,457	43.1

Media spending by megabrand	2012	2011	% chg
Lionsgate	205,534	85,026	141.7
Summit Entertainment	128,363	148,370	-13.5
DVDs and videos	36,415	23,267	56.5

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
Lions Gate Entertainment Corp. (NYSE: LGF)
Worldwide	2012	2011	% chg
Sales	$2,708	$2,011	34.6
Earnings	232	-99	NA

Geographic sales	2012	2011	% chg
U.S.	2,020	1,270	59.1
Rest of world	624	300	108.0
Canada	64	17	269.2
Division sales	2012	2011	% chg
Motion Pictures	2,329	1,190	95.7
Television Production	379	397	-4.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Lions Gate Entertainment Corp./2700 Colorado Ave., Ste. 200, Santa Monica, Calif. 90404/Phone: (877) 848-3866.

Facebook: https://www.facebook.com/lionsgate

Twitter: @lionsgatemovies

http://www.lionsgate.com

Lowe's Cos.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$18,560	$18,063	2.8
B-to-B magazine	150	108	38.3
Spanish-language magazine	38	57	-33.3
Newspaper	10,352	10,550	-1.9
National newspaper	504	246	104.6
Spanish-language newspaper	920	422	118.3
FSI (freestanding inserts)	51	55	-7.3
Network TV	145,240	121,698	19.3
Spot TV	5,981	9,373	-36.2
Syndicated TV	311	966	-67.9
Cable TV networks	99,387	105,336	-5.6
Spanish-language network TV	27,564	31,637	-12.9
Network radio	26,419	18,739	41.0
National spot radio	2,335	2,925	-20.2
Local radio	7,824	10,520	-25.6
Outdoor	61	277	-78.0
Internet (display only)	13,876	13,621	1.9
Measured media	359,572	344,594	4.3
Unmeasured spending	431,440	443,149	-2.6
Total	791,012	787,743	0.4

Media spending by megabrand	2012	2011	% chg
Lowe's	351,757	340,068	3.4

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2013 and comparable prior year)
Lowe's Cos. (NYSE: LOW)
Worldwide	2012	2011	% chg
Sales	$50,521	$50,208	0.6
Earnings	1,959	1,839	6.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Lowe's Cos./1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.

Facebook: https://www.facebook.com/lowes

Twitter: @Lowes

http://www.lowes.com

LVMH Moet Hennessy Louis Vuitton

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$259,482	$202,480	28.2
Sunday magazine	3,572	3,012	18.6
B-to-B magazine	948	456	107.8
Local magazine	1,235	1,126	9.7
Spanish-language magazine	355	84	324.7
Newspaper	2,981	1,865	59.8
National newspaper	29,459	29,236	0.8
Spanish-language newspaper	10	17	-40.7
Network TV	15,729	7,791	101.9
Spot TV	1,925	1,068	80.3
Syndicated TV	4,821	2,588	86.3
Cable TV networks	22,769	9,258	146.0
Spanish-language network TV	1,041	NA	NA
National spot radio	266	71	273.9
Local radio	410	179	129.7
Outdoor	6,486	6,939	-6.5
Internet (display only)	4,618	1,355	240.9
Measured media	356,107	267,523	33.1
Unmeasured spending	602,174	568,305	6.0
Total	958,280	835,828	14.7

Media spending by megabrand	2012	2011	% chg
Christian Dior	91,247	56,857	60.5
Louis Vuitton	56,279	53,302	5.6
Sephora	33,178	19,554	69.7
Bulgari	25,788	13,809	86.8
Donna Karan	21,433	21,002	2.0
Tag Heuer	19,299	20,267	-4.8
Hennessy	16,283	7,294	123.2
Marc Jacobs	13,127	11,770	11.5
Belvedere	12,239	12,059	1.5
Givenchy	12,200	10,777	13.2
Fendi	11,294	10,387	8.7

SALES & EARNINGS ($ in millions)
LVMH Moet Hennessy Louis Vuitton (EPA: MC)
Worldwide	2012	2011	% chg
Sales	$36,143	$32,953	9.7
Earnings	5,027	4,826	4.2

Geographic sales	2012	2011	% chg
Rest of Asia	10,154	8,956	13.4
U.S.	8,218	7,294	12.7
Rest of Europe	7,016	6,681	5.0
France	3,996	3,992	0.1
Other	3,721	3,286	13.2
Japan	3,039	2,744	10.8
Division sales	2012	2011	% chg
Fashion & Leather Goods	12,696	12,079	5.1
Selective Retailing	10,103	8,934	13.1
Wine & Spirits	5,294	4,890	8.2
Perfums & Cosmetics	4,070	3,971	2.5
Watches & Jewelry	3,573	2,662	34.2
Other and holding companies	406	418	-2.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
LVMH Moet Hennessy Louis Vuitton/22 Avenue Montaigne, Paris, France 75008/Phone: 33-1-44-13-22-22. LVMH Moet Hennessy Louis Vuitton/19 E. 57th St., New York, N.Y. 10022/Phone: (212) 931-2700.

Facebook: https://www.facebook.com/lvmh

Twitter: @LVMH

http://www.lvmh.com

Macy's

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$73,649	$71,611	2.8
Sunday magazine	3,839	3,167	21.2
B-to-B magazine	160	208	-22.8
Local magazine	2,121	2,140	-0.9
Spanish-language magazine	587	521	12.6
Newspaper	390,238	384,684	1.4
National newspaper	37,435	41,466	-9.7
Spanish-language newspaper	4,232	3,359	26.0
Network TV	118,489	125,106	-5.3
Spot TV	18,090	20,166	-10.3
Syndicated TV	25,449	18,954	34.3
Cable TV networks	65,443	72,472	-9.7
Spanish-language network TV	28,807	31,078	-7.3
Network radio	28,618	14,658	95.2
National spot radio	7,377	6,982	5.7
Local radio	11,594	14,144	-18.0
Outdoor	6,109	6,258	-2.4
Internet (display only)	20,158	22,661	-11.0
Measured media	842,396	839,636	0.3
Unmeasured spending	760,604	667,364	14.0
Total	1,603,000	1,507,000	6.4

Media spending by megabrand	2012	2011	% chg
Macy's	761,964	760,985	0.1
Bloomingdale's	73,252	71,999	1.7

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Macy's (NYSE: M)
Worldwide	2012	2011	% chg
Sales	$27,686	$26,405	4.9
Earnings	1,335	1,256	6.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Macy's/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579-7000.

Facebook: https://www.facebook.com/macys

Twitter: @Macys

http://www.macysinc.com

Mars Inc.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$162,227	$128,481	26.3
Sunday magazine	5,861	7,986	-26.6
B-to-B magazine	1,316	1,215	8.3
Local magazine	36	NA	NA
Spanish-language magazine	1,089	2,268	-52.0
Newspaper	442	188	135.1
National newspaper	324	199	62.7
Spanish-language newspaper	7	19	-64.0
FSI (freestanding inserts)	16,986	28,425	-40.2
Network TV	107,600	117,123	-8.1
Spot TV	2,395	2,456	-2.5
Syndicated TV	31,023	35,454	-12.5
Cable TV networks	157,394	149,955	5.0
Spanish-language network TV	42,214	40,123	5.2
Network radio	3,394	1,452	133.8
National spot radio	864	531	62.6
Local radio	1,532	747	105.0
Outdoor	142	1,228	-88.5
Internet (display only)	56,070	54,302	3.3
Measured media	590,915	572,151	3.3
Unmeasured spending	61,250	59,305	3.3
Total	652,165	631,457	3.3

Media spending by megabrand	2012	2011	% chg
Wrigley	116,169	110,479	5.1
M&M's	115,126	104,381	10.3
Snickers	86,751	85,559	1.4
Pedigree	49,221	43,968	11.9
Cesar	28,818	16,875	70.8
Dove (chocolate)	28,436	37,209	-23.6
Twix	28,094	26,593	5.6
Nutro	20,864	17,237	21.0
Milky Way	20,614	9,616	114.4
Starburst	16,329	12,423	31.4
Temptations	13,852	9,752	42.1
Skittles	11,254	10,572	6.5
Uncle Ben's	11,164	21,080	-47.0

SALES & EARNINGS ($ in millions)
Worldwide	2012	2011	% chg
Sales	$33,000	$30,000	10.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales as disclosed by company. See methodology.

Headquarters
Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.

Facebook: https://www.facebook.com/mars

Twitter: @MarsGlobal

http://www.mars.com

Mattel

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$24,245	$21,587	12.3
Sunday magazine	466	118	295.8
B-to-B magazine	NA	28	NA
Local magazine	41	228	-82.0
Spanish-language magazine	1,359	2,129	-36.2
Newspaper	3,370	764	341.0
National newspaper	228	190	19.9
Spanish-language newspaper	3	4	-23.3
FSI (freestanding inserts)	256	288	-11.1
Network TV	17,173	25,205	-31.9
Spot TV	356	513	-30.6
Syndicated TV	298	824	-63.9
Cable TV networks	111,102	120,889	-8.1
Network radio	70	NA	NA
Local radio	1,915	1,962	-2.4
Outdoor	83	419	-80.2
Internet (display only)	6,053	3,907	55.0
Measured media	167,019	179,055	-6.7
Unmeasured spending	236,553	220,526	7.3
Total	403,572	399,581	1.0

Media spending by megabrand	2012	2011	% chg
Barbie	20,108	18,369	9.5
Fisher-Price	18,044	24,372	-26.0
Disney	16,930	9,781	73.1
Hot Wheels	12,478	12,083	3.3

SALES & EARNINGS ($ in millions)
Mattel (NYSE: MAT)
Worldwide	2012	2011	% chg
Sales	$6,421	$6,266	2.5
Earnings	776	769	1.0

Geographic sales	2012	2011	% chg
U.S.	3,610	3,581	0.8
Europe	1,685	1,626	3.6
Latin America	1,008	991	1.7
Asia Pacific	433	384	12.6
Rest of world	317	258	22.5
Division sales	2012	2011	% chg
North America	3,330	3,297	1.0
International	3,126	3,002	4.1
American Girl Brands	596	542	9.9
Sales adjustments	-632	-575	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: (310) 252-2000.

Facebook: https://www.facebook.com/Mattel

Twitter: @Mattel

http://www.mattel.com

McDonald's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$28,569	$41,378	-31.0
Sunday magazine	2,512	6,797	-63.0
B-to-B magazine	81	117	-31.0
Local magazine	139	135	3.6
Spanish-language magazine	284	297	-4.2
Newspaper	1,600	1,771	-9.7
National newspaper	1,510	1,753	-13.9
Spanish-language newspaper	361	325	11.1
FSI (freestanding inserts)	23	333	-93.1
Network TV	322,123	321,971	0.0
Spot TV	156,615	141,609	10.6
Syndicated TV	44,140	41,543	6.3
Cable TV networks	136,887	144,866	-5.5
Spanish-language network TV	84,569	93,213	-9.3
Network radio	1,234	801	54.2
National spot radio	3,280	3,450	-4.9
Local radio	70,877	65,894	7.6
Outdoor	76,262	71,601	6.5
Internet (display only)	26,050	27,307	-4.6
Measured media	957,117	965,160	-0.8
Unmeasured spending	466,603	401,720	16.2
Total	1,423,720	1,366,880	4.2

Media spending by megabrand	2012	2011	% chg
McDonald's	956,759	964,685	-0.8

SALES & EARNINGS ($ in millions)
McDonald's Corp. (NYSE: MCD)
Worldwide	2012	2011	% chg
Sales	$27,567	$27,006	2.1
Earnings	5,465	5,503	-0.7

Geographic sales	2012	2011	% chg
Europe	10,827	10,886	-0.5
U.S.	8,814	8,529	3.3
Asia, Pacific, Middle East, Africa	6,391	6,019	6.2
Other	1,535	1,572	-2.4
Division sales	2012	2011	% chg
U.S. systemwide sales*	35,593	34,172	4.2
Sales by company-operated restaurants	18,603	18,293	1.7
Revenue from franchised restaurants	8,964	8,713	2.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology. *Systemwide sales from Technomic.

Headquarters
McDonald's Corp./2111 McDonald's Dr., Oak Brook, Ill. 60523/Phone: (630) 623-3000.

Facebook: https://www.facebook.com/mcdonalds

Twitter: @McDonalds

http://www.aboutmcdonalds.com/mcd.html

Merck & Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$128,508	$112,889	13.8
Sunday magazine	53,476	59,631	-10.3
B-to-B magazine	1,454	1,804	-19.4
Local magazine	9	5	71.2
Spanish-language magazine	79	101	-21.8
Newspaper	45,275	86,070	-47.4
National newspaper	NA	796	NA
Spanish-language newspaper	747	548	36.4
FSI (freestanding inserts)	20,447	13,223	54.6
Network TV	115,097	85,988	33.9
Spot TV	10,187	6,288	62.0
Syndicated TV	66,121	28,667	130.7
Cable TV networks	119,449	82,443	44.9
Spanish-language network TV	5,410	5,299	2.1
Network radio	373	5,486	-93.2
National spot radio	513	153	236.2
Local radio	1,185	386	206.7
Outdoor	262	315	-16.8
Internet (display only)	41,579	20,431	103.5
Measured media	610,171	510,524	19.5
Unmeasured spending	395,300	435,579	-9.2
Total	1,005,471	946,103	6.3

Media spending by megabrand	2012	2011	% chg
Claritin	100,979	88,583	14.0
Dr. Scholl's	66,355	48,052	38.1
Zostavax	60,701	33,430	81.6
Januvia	60,603	64,307	-5.8
Nasonex	51,137	42,521	20.3
Merck	50,961	3,197	NA
Dulera	47,646	40,745	16.9
Gardasil	44,909	51,814	-13.3
NuvaRing	26,300	25,367	3.7
Miralax	25,524	19,358	31.9
Coppertone	17,652	14,588	21.0
ShinglesInfo.com	14,948	2	NA
Coricidin	10,837	6,414	69.0

SALES & EARNINGS ($ in millions)
Merck & Co. (NYSE: MRK)
Worldwide	2012	2011	% chg
Sales	$47,267	$48,047	-1.6
Earnings	6,299	6,392	-1.5

Geographic sales	2012	2011	% chg
U.S.	20,392	20,495	-0.5
Europe, Middle East & Africa	12,990	13,782	-5.7
Other	8,783	8,935	-1.7
Japan	5,102	4,835	5.5
Division sales	2012	2011	% chg
Pharmaceutical	40,601	41,289	-1.7
All other	6,666	6,758	-1.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Merck & Co./One Merck Dr., Whitehouse Station, N.J. 08889/Phone: (908) 423-1000.

Facebook: https://www.facebook.com/merckbewell

Twitter: @Merck

http://www.merck.com

Microsoft Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$45,120	$39,638	13.8
Sunday magazine	2,793	272	926.7
B-to-B magazine	9,592	11,795	-18.7
Local magazine	28	18	58.9
Spanish-language magazine	NA	44	NA
Newspaper	5,144	2,933	75.4
National newspaper	9,943	2,490	299.3
Spanish-language newspaper	NA	9	NA
FSI (freestanding inserts)	44	186	-76.3
Network TV	341,925	234,302	45.9
Spot TV	2,019	2,177	-7.3
Syndicated TV	157	3,046	-94.9
Cable TV networks	98,067	89,712	9.3
Spanish-language network TV	11,087	8,017	38.3
Network radio	558	242	130.9
National spot radio	4,024	2,455	64.0
Local radio	5,225	7,637	-31.6
Outdoor	23,218	6,401	262.7
Internet (display only)	62,995	52,204	20.7
Measured media	621,939	463,576	34.2
Unmeasured spending	505,391	568,911	-11.2
Total	1,127,329	1,032,486	9.2

Media spending by megabrand	2012	2011	% chg
Microsoft	493,479	299,755	64.6
Xbox/Kinect	64,430	89,201	-27.8
Bing	46,958	65,275	-28.1
Skype	10,148	762	1231.3

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
Microsoft Corp. (Nasdaq: MSFT)
Worldwide	2012	2011	% chg
Sales	$73,723	$69,943	5.4
Earnings	16,978	23,150	-26.7

Geographic sales	2012	2011	% chg
U.S.	38,846	38,008	2.2
Rest of World	34,877	31,935	9.2
Division sales	2012	2011	% chg
Microsoft Office systems	22,299	20,730	7.6
Windows PC operating systems	17,320	17,825	-2.8
Server products and tools	14,232	13,251	7.4
Xbox 360 platform	8,045	8,103	-0.7
Other	4,670	3,749	24.6
Consulting and product support services	3,976	3,372	17.9
Advertising	3,181	2,913	9.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.

Facebook: https://www.facebook.com/microsoft

Twitter: @Microsoft

http://www.microsoft.com

Nestle

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$159,168	$209,064	-23.9
Sunday magazine	5,104	3,262	56.4
B-to-B magazine	1,360	956	42.3
Local magazine	146	53	173.5
Newspaper	2,465	4,060	-39.3
National newspaper	1,453	469	209.6
FSI (freestanding inserts)	57,736	61,757	-6.5
Network TV	166,007	135,508	22.5
Spot TV	40,114	36,127	11.0
Syndicated TV	95,717	73,628	30.0
Cable TV networks	217,552	209,655	3.8
Spanish-language network TV	26,795	29,344	-8.7
Network radio	4,006	3,584	11.8
National spot radio	2,760	8,138	-66.1
Local radio	6,150	13,108	-53.1
Outdoor	1,998	863	131.6
Internet (display only)	51,699	47,549	8.7
Measured media	840,229	837,125	0.4
Total	840,229	837,125	0.4

Media spending by megabrand	2012	2011	% chg
Purina	152,016	104,413	45.6
Gerber	84,488	78,653	7.4
Nestle	64,913	97,909	-33.7
DiGiorno	46,142	44,343	4.1
Jenny Craig	39,103	34,024	14.9
Nespresso	36,554	40	NA
Lean Cuisine	32,858	24,544	33.9
Friskies	32,041	21,959	45.9
Stouffer's	27,353	21,719	25.9
Fancy Feast	25,226	26,062	-3.2
Epiduo	25,169	24,331	3.4
Carnation	23,472	18,737	25.3
Tidy Cats	23,099	25,047	-7.8
Coffee-Mate	22,656	24,874	-8.9
Edy's	21,295	12,338	72.6
Skinny Cow	17,006	21,360	-20.4
Hot Pockets	13,501	15,541	-13.1
Haagen-Dazs	12,390	9,062	36.7
Deer Park	11,011	8,864	24.2

SALES & EARNINGS ($ in millions)
Nestle (PINK: NSRGY)
Worldwide	2012	2011	% chg
Sales	95,741	NA	NA
Earnings	11,393	NA	NA
Geographic sales	2012	2011	% chg
Zone Americas	30,533	NA	NA
Zone Asia, Oceania and Africa	20,142	NA	NA
Zone Europe	16,421	NA	NA
Other	12,606	NA	NA
Nestle Nutrition	8,385	NA	NA
Nestle Waters	7,655	NA	NA
Division sales	2012	2011	% chg
Powdered and Liquid Beverages	21,607	NA	NA
Milk products and Ice Cream	18,508	NA	NA
Preparred dishes and cooking aids	15,360	NA	NA
PetCare	11,535	NA	NA
Confectionary	11,142	NA	NA
Nutrition and Healthcare	10,390	NA	NA
Water	7,200	NA	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nestle/Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21-924-1111. Nestle/Nestle USA/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549-6000.

Facebook: https://www.facebook.com/nestle

Twitter: @Nestle

http://www.nestle.com

Nike

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$19,017	$38,460	-50.6
B-to-B magazine	402	413	-2.6
Local magazine	18	18	0.0
Spanish-language magazine	176	160	9.9
Newspaper	192	369	-47.8
National newspaper	NA	143	NA
Spanish-language newspaper	NA	9	NA
Network TV	62,176	27,704	124.4
Spot TV	110	59	88.1
Cable TV networks	21,596	18,682	15.6
National spot radio	175	99	77.1
Local radio	220	57	288.7
Outdoor	1,427	543	162.9
Internet (display only)	10,127	9,560	5.9
Measured media	115,636	96,273	20.1
Unmeasured spending	891,142	812,721	9.6
Total	1,006,778	908,994	10.8

Media spending by megabrand	2012	2011	% chg
Nike	110,437	86,542	27.6

SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2012 and comparable prior year)
Nike (NYSE: NKE)
Worldwide	2012	2011	% chg
Sales	$24,128	$20,862	15.7
Earnings	2,223	2,133	4.2

Geographic sales	2012	2011	% chg
North American	8,839	7,579	16.6
Western Europe	4,144	3,868	7.1
Emerging marketing	3,410	2,736	24.6
Other businesses	3,095	2,786	11.1
Greater China	2,539	2,060	23.3
Central and Eastern Europe	1,200	1,040	15.4
Japan	829	766	8.2
Global Brand Divisions	111	96	15.6
Corporate	-39	-69	NA
Division sales	2012	2011	% chg
Footwear	13,426	11,518	16.6
Apparel	6,333	5,513	14.9
Other businesses	3,095	2,786	11.1
Equipment	1,202	1,018	18.1
Global brand division	111	96	15.6
Corporate	-39	-69	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nike/1 Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) 671-6453.

Facebook: https://www.facebook.com/nike

Twitter: @Nike

http://www.nikebiz.com

Nissan Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$64,989	$85,614	-24.1
Sunday magazine	NA	1,180	NA
B-to-B magazine	746	661	12.9
Local magazine	124	150	-17.3
Spanish-language magazine	1,095	338	224.1
Newspaper	8,983	10,788	-16.7
National newspaper	910	2,565	-64.5
Spanish-language newspaper	62	210	-70.5
Network TV	227,973	194,227	17.4
Spot TV	236,485	145,663	62.4
Syndicated TV	3,909	199	NA
Cable TV networks	143,452	117,021	22.6
Spanish-language network TV	26,438	22,247	18.8
Network radio	1,482	682	117.2
National spot radio	411	354	16.0
Local radio	6,541	7,731	-15.4
Outdoor	10,333	4,231	144.2
Internet (display only)	37,071	38,877	-4.6
Measured media	771,001	632,737	21.9
Unmeasured spending	351,277	311,582	12.7
Total	1,122,278	944,319	18.8

Media spending by megabrand	2012	2011	% chg
Nissan	564,561	514,710	9.7
Infiniti	206,440	118,026	74.9

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
Nissan Motor Co. (TYO: 7201)
Worldwide	2012	2011	% chg
Sales	$116,518	$119,212	-2.3
Earnings	4,144	4,326	-4.2

Geographic sales	2012	2011	% chg
U.S.	33,521	31,804	5.4
Japan	23,040	24,664	-6.6
Europe	16,613	19,224	-13.6
China	14,897	17,973	-17.1
Rest of world	13,549	12,564	7.8
Other Asia	8,328	6,796	22.5
Rest of North America	6,570	6,188	6.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nissan Motor Co./1-1, Takashima 1-chome, Nishi-ku, Yokohama, Kanagawa, Japan 220-8686/Phone: 81-45-523-5523. Nissan Motor Co./Nissan North America, One Nissan Way, Franklin, Tenn. 37067/Phone: (615) 725-1000.

Facebook: https://www.facebook.com/nissanusa

Twitter: @NissanUSA

http://www.nissan-global.com/EN

PepsiCo

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$87,937	$104,653	-16.0
Sunday magazine	6,773	5,216	29.8
B-to-B magazine	2,008	1,008	99.2
Local magazine	24	NA	NA
Spanish-language magazine	54	25	113.9
Newspaper	4,970	4,662	6.6
National newspaper	972	581	67.4
Spanish-language newspaper	77	100	-23.7
FSI (freestanding inserts)	11,000	14,995	-26.6
Network TV	293,759	245,872	19.5
Spot TV	28,460	36,426	-21.9
Syndicated TV	17,338	14,511	19.5
Cable TV networks	271,714	159,965	69.9
Spanish-language network TV	16,990	5,493	209.3
Network radio	9,810	3,630	170.3
National spot radio	7,055	4,171	69.1
Local radio	36,639	25,848	41.8
Outdoor	19,991	12,812	56.0
Internet (display only)	28,672	18,198	57.6
Measured media	844,242	658,166	28.3
Unmeasured spending	275,981	286,148	-3.6
Total	1,120,222	944,315	18.6

Media spending by megabrand	2012	2011	% chg
Pepsi	274,170	196,709	39.4
Gatorade	101,363	105,685	-4.1
Quaker	77,287	61,063	26.6
Tropicana	62,892	48,470	29.8
Lay's	52,321	34,445	51.9
Mountain Dew	44,198	23,621	87.1
Tostitos	42,238	32,765	28.9
Doritos	39,673	31,143	27.4
Cheetos	24,536	14,590	68.2
Sun Chips	22,248	10,558	110.7
Stacy's	17,074	10,700	59.6
Sierra Mist	16,127	16,413	-1.7
Ruffles	13,095	347	NA
Propel	12,846	10,067	27.6
Frito-Lay	11,515	29,211	-60.6

SALES & EARNINGS ($ in millions)
PepsiCo (NYSE: PEP)
Worldwide	2012	2011	% chg
Sales	$65,492	$66,504	-1.5
Earnings	6,214	6,164	0.8

Geographic sales	2012	2011	% chg
U.S.	33,348	33,053	0.9
Rest of world	16,070	16,643	-3.4
Russia	4,861	4,749	2.4
Mexico	3,955	4,782	-17.3
Canada	3,290	3,364	-2.2
United Kingdom	2,102	2,075	1.3
Brazil	1,866	1,838	1.5
Division sales	2012	2011	% chg
PepsiCo Americas Beverages (PAB)	21,408	22,418	-4.5
Frito-Lay North America (FLNA)	13,574	13,322	1.9
Europe	13,441	13,560	-0.9
Latin American Food & Snack (LAF)	7,780	7,156	8.7
Asia, Middle East & Africa	6,653	7,392	-10.0
Quaker Foods North America (QFNA)	2,636	2,656	-0.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 253-2000.

Facebook: https://www.facebook.com/pepsico

Twitter: @PepsiCo

http://www.pepsico.com

Pfizer

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$333,481	$339,863	-1.9
Sunday magazine	44,448	65,108	-31.7
B-to-B magazine	1,222	1,579	-22.6
Spanish-language magazine	220	202	9.1
Newspaper	4,189	28,435	-85.3
National newspaper	143	216	-33.8
Spanish-language newspaper	304	90	238.6
FSI (freestanding inserts)	16,475	13,888	18.6
Network TV	287,838	441,760	-34.8
Spot TV	4,745	7,461	-36.4
Syndicated TV	155,375	146,866	5.8
Cable TV networks	181,227	226,227	-19.9
Spanish-language network TV	15,438	27,694	-44.3
Network radio	4,150	7,662	-45.8
National spot radio	15	4,923	-99.7
Local radio	65	4,469	-98.5
Outdoor	175	168	4.2
Internet (display only)	51,090	39,952	27.9
Measured media	1,100,599	1,356,561	-18.9
Unmeasured spending	536,370	715,092	-25.0
Total	1,636,969	2,071,652	-21.0

Media spending by megabrand	2012	2011	% chg
Enbrel	183,268	125,834	45.6
Lyrica	149,932	126,520	18.5
Celebrex	129,352	107,491	20.3
Viagra	109,656	132,326	-17.1
Advil	90,441	112,674	-19.7
Centrum	72,745	66,488	9.4
Chantix	64,020	72,318	-11.5
Lipitor	47,723	243,597	-80.4
Aricept	45,736	40,941	11.7
Pristiq	37,676	102,161	-63.1
Premarin	27,180	36,184	-24.9
Nicotrol	22,434	194	11458.2
Robitussin	21,292	28,701	-25.8
Relpax	17,517	273	6323.4
Emergen-C	16,349	16,351	0.0
Estring	15,479	NA	NA
ThermaCare	10,287	13,925	-26.1

SALES & EARNINGS ($ in millions)
Pfizer (NYSE: PFE)
Worldwide	2012	2011	% chg
Sales	$58,986	$65,259	-9.6
Earnings	14,570	10,009	45.6

Geographic sales	2012	2011	% chg
U.S.	23,086	26,933	-14.3
Developed Europe	13,375	16,099	-16.9
Emerging markets	11,971	11,252	6.4
Developed rest of world	10,554	10,975	-3.8
Division sales	2012	2011	% chg
Established Products and Emerging Markets	20,195	18,509	9.1
Primary care	15,558	22,670	-31.4
Specialty Care and Oncology	15,461	16,568	-6.7
Animal Health and Consumer Healthcare	7,511	7,212	4.1
Other	261	300	-13.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.

Facebook: https://www.facebook.com/pfizer

Twitter: @pfizer_news

http://www.pfizer.com

Procter & Gamble Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$913,487	$1,019,564	-10.4
Sunday magazine	15,068	13,300	13.3
B-to-B magazine	2,609	3,646	-28.4
Local magazine	39	105	-63.2
Spanish-language magazine	13,431	13,154	2.1
Newspaper	16,687	5,048	230.6
National newspaper	4,031	3,133	28.6
Spanish-language newspaper	262	800	-67.2
FSI (freestanding inserts)	275,112	173,035	59.0
Network TV	549,916	491,355	11.9
Spot TV	49,091	55,960	-12.3
Syndicated TV	187,628	202,629	-7.4
Cable TV networks	728,253	824,357	-11.7
Spanish-language network TV	176,352	157,607	11.9
Network radio	776	1,175	-33.9
National spot radio	5,297	2,744	93.1
Local radio	5,363	3,388	58.3
Outdoor	4,484	2,629	70.6
Internet (display only)	195,044	173,601	12.4
Measured media	3,142,930	3,147,229	-0.1
Unmeasured spending	1,686,778	1,755,982	-3.9
Total	4,829,708	4,903,211	-1.5

Media spending by megabrand	2012	2011	% chg
CoverGirl	261,360	307,015	-14.9
Olay	252,658	343,621	-26.5
Crest	191,792	232,069	-17.4
Gillette	182,136	187,708	-3.0
Febreze	131,496	115,462	13.9
Tide	130,403	102,074	27.8
Swiffer	128,764	111,042	16.0
DayQuil, NyQuil, ZzzQuil	116,859	86,627	34.9
Pantene	116,607	141,490	-17.6
Procter & Gamble	113,247	91,016	24.4
Bounty	98,232	74,308	32.2
Prilosec OTC	86,936	58,410	48.8
Charmin	72,306	80,738	-10.4
Iams	69,922	67,404	3.7
Duracell	67,585	37,246	81.5
Head & Shoulders	60,519	50,442	20.0
Dolce & Gabbana	60,186	46,291	30.0
Pampers	56,269	66,854	-15.8
Clairol	54,376	71,186	-23.6
Dawn	48,262	38,669	24.8
Gain	46,097	32,242	43.0
Tampax	44,163	30,904	42.9
Secret	41,732	40,231	3.7
Oral-B	41,262	21,509	91.8
Always	37,675	67,620	-44.3
Downy	36,237	27,377	32.4
Cascade	36,154	31,150	16.1
Mr. Clean	36,094	45,686	-21.0
Gucci	35,090	28,114	24.8
Old Spice	25,413	46,067	-44.8
Herbal Essences	21,317	30,780	-30.7
Puffs	20,212	25,250	-20.0
Vicks	12,655	33,182	-61.9
Home Made Simple	12,526	11,237	11.5
Aussie	11,094	17,908	-38.0
Align	11,011	26,857	-59.0

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year)
Procter & Gamble Co. (NYSE: PG)
Worldwide	2012	2011	% chg
Sales	$83,680	$81,104	3.2
Earnings	9,317	11,698	-20.4

Geographic sales	2012	2011	% chg
U.S.	29,500	29,927	-1.4
Western Europe	15,899	16,221	-2.0
Asia	15,062	12,977	16.1
Rest of world	11,715	11,355	3.2
Latin America	8,368	7,299	14.6
Rest of North America	3,135	3,325	-5.7
Division sales	2012	2011	% chg
Fabric and home care	27,254	26,536	2.7
Beauty	20,318	19,937	1.9
Baby care and family care	16,493	15,606	5.7
Health care	12,421	12,033	3.2
Grooming	8,339	8,245	1.1
Corporate	-1,145	-1,253	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.

Facebook: https://www.facebook.com/proctergamble

Twitter: @ProcterGamble

http://www.pg.com

Progressive Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$40,084	$27,236	47.2
Sunday magazine	3,355	NA	NA
B-to-B magazine	796	82	870.6
Local magazine	59	12	382.0
Newspaper	1,661	39	NA
National newspaper	1,566	1,807	-13.4
Spanish-language newspaper	2	NA	NA
FSI (freestanding inserts)	NA	21	NA
Network TV	88,055	78,228	12.6
Spot TV	25,676	40,299	-36.3
Syndicated TV	68,237	57,391	18.9
Cable TV networks	166,447	158,951	4.7
Network radio	15,518	12,867	20.6
National spot radio	NA	105	NA
Local radio	2,980	6,767	-56.0
Outdoor	1,346	1,411	-4.6
Internet (display only)	77,427	204,973	-62.2
Measured media	493,208	590,188	-16.4
Unmeasured spending	307,692	208,317	47.7
Total	800,900	798,504	0.3

Media spending by megabrand	2012	2011	% chg
Progressive	493,204	590,165	-16.4

SALES & EARNINGS ($ in millions)
Progressive Corp. (NYSE: PGR)
Worldwide	2012	2011	% chg
Sales	$17,084	$15,775	8.3
Earnings	902	1,016	-11.1

Division sales	2012	2011	% chg
Personal Insurance Lines (Agency)	8,104	7,627	6.2
Personal Insurance Lines (Direct)	6,264	5,804	7.9
Commercial Automotive Insurance	1,649	1,467	12.4
Investments	750	583	28.7
Fees and other revenue	282	267	5.7
Service Businesses	36	23	58.3
Other indemnity	1	5	-80.4
Gains (losses) on extinguishment of debt	-2	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Progressive Corp./6300 Wilson Mills Rd., Mayfield Village, Ohio 44143/Phone: (440) 461-5000.

Facebook: https://www.facebook.com/progressive

Twitter: @Progressive

http://www.progressive.com

Reckitt Benckiser Group

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$92,778	$74,677	24.2
Sunday magazine	3,871	11,022	-64.9
B-to-B magazine	931	1,492	-37.6
Spanish-language magazine	NA	16	NA
Newspaper	14	168	-91.8
Spanish-language newspaper	NA	58	NA
FSI (freestanding inserts)	35,163	46,017	-23.6
Network TV	53,629	54,344	-1.3
Spot TV	23,396	43,613	-46.4
Syndicated TV	127,276	105,289	20.9
Cable TV networks	114,965	112,159	2.5
Spanish-language network TV	NA	2,398	NA
Network radio	6,096	919	563.7
National spot radio	504	743	-32.2
Local radio	1,274	4,678	-72.8
Outdoor	NA	10	NA
Internet (display only)	13,777	12,887	6.9
Measured media	473,674	470,490	0.7
Total	473,674	470,490	0.7

Media spending by megabrand	2012	2011	% chg
Mucinex	92,438	95,950	-3.7
Lysol	87,332	79,848	9.4
Finish	29,734	22,769	30.6
Air Wick	28,585	27,696	3.2
MegaRed	20,120	10,555	90.6
Resolve	19,751	26,003	-24.0
Delsym	18,012	24,916	-27.7
Airborne	17,339	11,882	45.9
Move Free	14,400	5,282	172.6
Clearasil	14,185	13,402	5.8
French's	13,777	18,837	-26.9
Cepacol	11,969	8,217	45.7
Rid-X	11,577	9,347	23.9

SALES & EARNINGS ($ in millions)
Reckitt Benckiser Group (LON: RB)
Worldwide	2012	2011	% chg
Sales	$15,165	$15,217	-0.3
Earnings	2,906	2,814	3.3

Geographic sales	2012	2011	% chg
Europe and North America (ENA)	7,415	7,760	-4.4
Latin America, North Asia, South East Asia, and Australia and New Zealand (LAPAC),	3,689	3,546	4.0
Russia and CIS, Middle East, North Africa, Turkey and Sub-Saharan Africa (RUMEA)	2,226	2,188	1.7
RB Pharmaceuticals	1,327	1,223	8.5
Food	509	501	1.7
Division sales	2012	2011	% chg
Hygiene	5,836	5,845	-0.1
Health	3,278	3,209	2.2
Home	3,116	3,223	-3.3
RB Pharmaceuticals	1,327	1,223	8.5
Portfolio brands	1,098	1,218	-9.8
Food	509	501	1.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Reckitt Benckiser Group/103-105 Bath Rd., Slough, Berkshire, United Kingdom SL1 3UH/Phone: 44-1753-217-800. Reckitt Benckiser Group/Morris Corporate Center IV, 399 Interpace Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2600.

Facebook: https://www.facebook.com/reckittbenckiser

Twitter: @discoverRB

http://www.reckittbenckiser.com

SABMiller (MillerCoors)

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$6,881	$10,473	-34.3
Sunday magazine	NA	95	NA
B-to-B magazine	694	365	90.1
Local magazine	286	101	184.5
Spanish-language magazine	90	94	-4.1
Newspaper	2,785	3,044	-8.5
National newspaper	NA	243	NA
Spanish-language newspaper	308	725	-57.5
Network TV	159,534	135,731	17.5
Spot TV	12,109	8,635	40.2
Syndicated TV	1,026	848	20.9
Cable TV networks	113,174	122,396	-7.5
Spanish-language network TV	52,837	47,397	11.5
Network radio	646	588	9.8
National spot radio	175	531	-67.0
Local radio	21,997	23,026	-4.5
Outdoor	40,031	37,200	7.6
Internet (display only)	6,435	10,621	-39.4
Measured media	419,008	402,112	4.2
Unmeasured spending	477,592	457,788	4.3
Total	896,600	859,900	4.3

Media spending by megabrand	2012	2011	% chg
Miller	197,922	176,757	12.0
Coors	169,744	169,051	0.4
MillerCoors	31,571	29,352	7.6

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
SABMiller (MillerCoors) (LON: SAB)
SABMiller
Worldwide	2012	2011	% chg
Sales	$34,487	$31,388	9.9
Earnings	3,796	3,400	11.6

Geographic sales	2012	2011	% chg
Latin America	7,821	7,158	9.3
South Africa	6,006	6,302	-4.7
Europe	5,767	5,482	5.2
Asia Pacific	5,685	3,510	62.0
North America	5,355	5,250	2.0
Africa	3,853	3,686	4.5

MillerCoors
Worldwide (all in the U.S.)	2012	2011	% chg
Net sales (excludes excise tax)	7,761	7,550	2.8
Net income attributable to MillerCoors LLC	1,191	1,004	18.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
SABMiller (MillerCoors)/1 Stanhope Gate, London W1K 1AF, England/Phone: 44-20-7659-0100. SABMiller (MillerCoors)/250 S. Wacker Dr., Chicago, Ill. 60606/Phone: (312) 496-2700.

Facebook: https://www.facebook.com/sabmiller

Twitter: @sabmiller

http://www.sabmiller.com

Safeway

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$1,719	$669	157.0
B-to-B magazine	15	36	-58.2
Newspaper	21,872	20,839	5.0
Spanish-language newspaper	118	193	-38.9
FSI (freestanding inserts)	2,485	2,146	15.8
Spot TV	32,020	33,118	-3.3
Syndicated TV	NA	21	NA
Cable TV networks	NA	17	NA
Spanish-language network TV	NA	3,542	NA
National spot radio	32,476	33,949	-4.3
Local radio	52,921	57,173	-7.4
Outdoor	1,027	545	88.4
Internet (display only)	5,323	5,210	2.2
Measured media	149,976	157,458	-4.8
Unmeasured spending	271,979	258,318	5.3
Total	421,955	415,775	1.5

Media spending by megabrand	2012	2011	% chg
Safeway	95,440	104,803	-8.9
Vons	28,360	24,669	15.0
Dominick's	10,147	11,481	-11.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2012 and comparable prior year)
Safeway (NYSE: SWY)
Worldwide	2012	2011	% chg
Sales	$44,207	$43,630	1.3
Earnings	598	518	15.4

Geographic sales	2012	2011	% chg
U.S.	37,532	36,923	1.6
Canada	6,675	6,707	-0.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588-3229/Phone: (925) 467-3000.

Facebook: https://www.facebook.com/safeway

Twitter: @Safeway

http://www.safeway.com

Samsung Electronics Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$31,126	$41,171	-24.4
B-to-B magazine	4,916	4,414	11.4
Local magazine	77	NA	NA
Spanish-language magazine	27	8	237.5
Newspaper	3,874	1,266	206.1
National newspaper	5,614	3,160	77.6
FSI (freestanding inserts)	105	209	-49.8
Network TV	326,559	109,292	198.8
Spot TV	21,513	1,284	NA
Syndicated TV	590	319	85.2
Cable TV networks	103,123	69,576	48.2
Spanish-language network TV	NA	6,186	NA
Network radio	324	NA	NA
National spot radio	2,688	77	NA
Local radio	3,493	151	NA
Outdoor	52,374	10,414	402.9
Internet (display only)	40,468	17,973	125.2
Measured media	596,870	265,500	124.8
Unmeasured spending	283,838	293,447	-3.3
Total	880,708	558,947	57.6

Media spending by megabrand	2012	2011	% chg
Samsung	596,662	265,241	125.0

SALES & EARNINGS ($ in millions)
Samsung Electronics Co. (PINK: SSNLF)
Worldwide	2012	2011	% chg
Sales	$178,982	$150,152	19.2
Earnings	21,222	12,521	69.5

Geographic sales	2012	2011	% chg
Americas	51,765	43,249	19.7
Europe	44,073	35,553	24.0
Asia and Africa	32,110	26,224	22.4
South Korea	25,970	24,145	7.6
China	25,063	20,981	19.5
Division sales	2012	2011	% chg
Information Technology & Mobile Communications	205,964	129,336	59.2
Consumer Electronics	99,625	94,213	5.7
LCD	61,730	56,100	10.0
Semiconductor	59,609	64,888	-8.1
Elimination	-247,773	-194,459	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Samsung Electronics Co./Samsung Electronics Building, 1320-10, Seocho 2-dong, Seocho-gu, Seoul, South Korea 137-857/Phone: 82-2-2255-0114. Samsung Electronics Co./85 Challenger Rd., Ridgefield Park, N.J. 07660/Phone: (800) 726-7864.

Facebook: https://www.facebook.com/samsungusa

Twitter: @Samsungtweets

http://www.samsung.com

Sanofi

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$39,851	$31,710	25.7
Sunday magazine	NA	5,825	NA
B-to-B magazine	1,308	846	54.7
Spanish-language magazine	NA	3	NA
Newspaper	1,366	969	40.9
National newspaper	199	810	-75.4
Spanish-language newspaper	10	9	7.7
Network TV	84,891	79,161	7.2
Spot TV	15,686	25,721	-39.0
Syndicated TV	109,214	107,878	1.2
Cable TV networks	39,907	35,245	13.2
Spanish-language network TV	23,350	30,088	-22.4
Network radio	6,426	7,626	-15.7
National spot radio	785	48	NA
Local radio	735	72	NA
Outdoor	94	255	-63.1
Internet (display only)	10,428	10,174	2.5
Measured media	334,249	336,440	-0.7
Unmeasured spending	180,021	181,201	-0.7
Total	514,270	517,641	-0.7

Media spending by megabrand	2012	2011	% chg
Allegra	111,349	147,593	-24.6
Gold Bond	47,195	44,000	7.3
Frontline	44,286	27,452	61.3
Act	26,672	22,093	20.7
Fluzone	19,145	147	NA
Icy Hot	16,428	19,974	-17.8
Sanofi	12,968	9,494	36.6
Cortizone	10,822	11,737	-7.8

SALES & EARNINGS ($ in millions)
Sanofi (NYSE: SNY)
Worldwide	2012	2011	% chg
Sales	$44,945	$46,506	-3.4
Earnings	6,605	7,929	-16.7

Geographic sales	2012	2011	% chg
Emerging markets	14,333	14,114	1.6
U.S.	13,984	13,869	0.8
Western Europe	10,719	12,717	-15.7
Rest of world	5,908	5,807	1.7
Division sales	2012	2011	% chg
Pharmaceuticals	37,130	38,846	-4.4
Vaccines	5,012	4,832	3.7
Animal Health	2,802	2,827	-0.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sanofi/174 Ave. de France, Paris, France 75013/Phone: 33-1-53-77-44-00. Sanofi/55 Corporate Dr., Bridgewater, N.J. 08807-2854/Phone: (800) 981-2491.

Facebook: https://www.facebook.com/sanofiUS

Twitter: @SanofiUS

http://en.sanofi.com/

Sears Holdings Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$17,313	$30,748	-43.7
Sunday magazine	4,058	3,674	10.4
B-to-B magazine	9	115	-92.2
Spanish-language magazine	414	213	94.5
Newspaper	151,771	129,594	17.1
National newspaper	322	1,250	-74.2
Spanish-language newspaper	7,470	7,343	1.7
FSI (freestanding inserts)	825	1,189	-30.6
Network TV	139,315	128,916	8.1
Spot TV	2,848	6,398	-55.5
Syndicated TV	53,198	47,799	11.3
Cable TV networks	157,408	184,458	-14.7
Spanish-language network TV	43,817	41,876	4.6
Network radio	22,219	16,686	33.2
National spot radio	11,323	20,197	-43.9
Local radio	21,243	22,011	-3.5
Outdoor	532	1,622	-67.2
Internet (display only)	7,920	22,163	-64.3
Measured media	642,003	666,251	-3.6
Unmeasured spending	784,965	1,021,977	-23.2
Total	1,426,968	1,688,229	-15.5

Media spending by megabrand	2012	2011	% chg
Sears	333,842	358,215	-6.8
Kmart	211,167	216,067	-2.3
Kenmore	45,116	31,529	43.1
Craftsman	43,512	41,206	5.6

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Sears Holdings Corp. (Nasdaq: SHLD)
Worldwide	2012	2011	% chg
Sales	$39,854	$41,567	-4.1
Earnings	-930	-3,140	NA

Geographic sales	2012	2011	% chg
U.S.	35,544	36,934	-3.8
International	4,310	4,633	-7.0
Division sales	2012	2011	% chg
Sears Domestic	20,977	21,649	-3.1
Kmart	14,567	15,285	-4.7
Sears Canada	4,310	4,633	-7.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sears Holdings Corp./3333 Beverly Rd., Hoffman Estates, Ill. 60179/Phone: (847) 286-2500.

Facebook: https://www.facebook.com/sears

Twitter: @Sears

http://www.searsholdings.com

Sony Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$26,032	$27,078	-3.9
Sunday magazine	1,074	3,372	-68.1
B-to-B magazine	9,662	9,646	0.2
Local magazine	305	1,244	-75.5
Newspaper	39,189	60,413	-35.1
National newspaper	16,915	23,616	-28.4
Spanish-language newspaper	365	483	-24.5
FSI (freestanding inserts)	49	654	-92.5
Network TV	245,478	251,078	-2.2
Spot TV	28,649	39,079	-26.7
Syndicated TV	18,841	25,010	-24.7
Cable TV networks	222,148	244,993	-9.3
Spanish-language network TV	15,475	12,549	23.3
Network radio	1,479	1,709	-13.4
National spot radio	9,084	11,623	-21.8
Local radio	10,974	12,857	-14.6
Outdoor	29,089	28,782	1.1
Internet (display only)	49,504	61,632	-19.7
Measured media	724,311	815,816	-11.2
Unmeasured spending	25,405	28,614	-11.2
Total	749,715	844,430	-11.2

Media spending by megabrand	2012	2011	% chg
Sony Pictures Classics	497,055	528,986	-6.0
Sony	83,355	113,603	-26.6
DVDs and videos	67,091	62,207	7.9
PlayStation	53,640	53,906	-0.5

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
Sony Corp. (NYSE: SNE)
Worldwide	2012	2011	% chg
Sales	$82,291	$82,269	0.0
Earnings	520	-5,786	NA

Geographic sales	2012	2011	% chg
Japan	26,659	26,666	0.0
Europe	16,486	16,069	2.6
U.S.	12,884	15,354	-16.1
Other	10,883	9,843	10.6
Asia Pacific	9,755	8,064	21.0
China	5,624	6,273	-10.3
Division sales	2012	2011	% chg
Mobile Products and Communications	14,762	7,886	87.2
Financial Services	12,156	11,010	10.4
Home Entertainment and Sound	12,025	16,252	-26.0
Pictures	8,859	8,313	6.6
Imaging Products and Solutions	8,794	9,586	-8.3
Devices	7,066	8,580	-17.6
All Other	6,444	5,901	9.2
Game	6,378	8,614	-26.0
Music	5,224	5,458	-4.3
Corporate	582	669	-12.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sony Corp./Sony Corp./1-7-1, Konan 1-Chome, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81-3-6748-2111. Sony Corp./Sony Corp. of America/550 Madison Ave., New York, N.Y. 10022/Phone: (212) 833-6800.

Facebook: https://www.facebook.com/sony

Twitter: @sony

http://www.sony.net

Sprint Nextel Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$22,087	$72,101	-69.4
Sunday magazine	5,375	9,726	-44.7
B-to-B magazine	2,842	6,999	-59.4
Spanish-language magazine	NA	302	NA
Newspaper	40,927	15,882	157.7
National newspaper	25,885	52,760	-50.9
Spanish-language newspaper	1,177	669	76.0
Network TV	318,129	376,228	-15.4
Spot TV	45,340	38,127	18.9
Syndicated TV	3,256	667	388.4
Cable TV networks	97,967	113,373	-13.6
Spanish-language network TV	56,506	61,544	-8.2
Network radio	4,016	75	NA
National spot radio	17,039	4,245	301.4
Local radio	21,061	8,788	139.7
Outdoor	8,176	10,454	-21.8
Internet (display only)	140,520	114,350	22.9
Measured media	810,304	886,288	-8.6
Unmeasured spending	589,696	513,712	14.8
Total	1,400,000	1,400,000	0.0

Media spending by megabrand	2012	2011	% chg
Sprint	628,549	724,276	-13.2
Virgin Mobile	63,515	45,935	38.3
Boost Mobile	55,086	65,929	-16.4
Assurance	45,611	47,446	-3.9
Nextel	17,105	2,694	534.9

SALES & EARNINGS ($ in millions)
Sprint Nextel Corp. (NYSE: S)
Worldwide	2012	2011	% chg
Sales	$35,345	$33,679	4.9
Earnings	-4,326	-2,890	NA

Division sales	2012	2011	% chg
Wireless	32,355	30,301	6.8
Wireline	2,999	3,370	-11.0
Corporate, other & eliminations	12	8	50.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sprint Nextel Corp./6200 Sprint Pkwy., Overland Park, Kan. 66251/Phone: (800) 829-0965.

Facebook: https://www.facebook.com/sprint

Twitter: @sprint

http://www.sprint.com

State Farm Mutual Auto Insurance Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$27,408	$1,024	NA
B-to-B magazine	122	90	35.2
Local magazine	43	17	148.6
Spanish-language magazine	587	702	-16.4
Newspaper	8,914	22,014	-59.5
National newspaper	1,548	199	677.7
Spanish-language newspaper	1,823	1,537	18.6
Network TV	114,111	135,867	-16.0
Spot TV	25,744	23,450	9.8
Syndicated TV	21,137	12,763	65.6
Cable TV networks	173,617	204,331	-15.0
Spanish-language network TV	62,389	64,762	-3.7
Network radio	14,335	12,896	11.2
National spot radio	3,094	4,973	-37.8
Local radio	16,224	19,241	-15.7
Outdoor	7,808	12,197	-36.0
Internet (display only)	110,725	70,426	57.2
Measured media	589,626	586,489	0.5
Unmeasured spending	186,198	216,641	-14.1
Total	775,823	803,129	-3.4

Media spending by megabrand	2012	2011	% chg
State Farm	589,625	586,394	0.6

SALES & EARNINGS ($ in millions)
Worldwide	2012	2011	% chg
Sales	$33,210	$32,640	1.7
Earnings	1,525	1,088	40.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
State Farm Mutual Auto Insurance Co./1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.

Facebook: https://www.facebook.com/statefarm

Twitter: @StateFarm

http://www.statefarm.com

T-Mobile US

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$135	$3,947	-96.6
B-to-B magazine	625	63	891.4
Spanish-language magazine	4	57	-93.0
Newspaper	118,346	63,553	86.2
National newspaper	14,523	7,201	101.7
Spanish-language newspaper	3,653	2,818	29.6
Network TV	217,451	110,921	96.0
Spot TV	49,018	88,050	-44.3
Syndicated TV	23,533	18,049	30.4
Cable TV networks	121,778	71,720	69.8
Spanish-language network TV	87,229	69,341	25.8
National spot radio	48,015	25,423	88.9
Local radio	77,369	59,636	29.7
Outdoor	39,879	51,876	-23.1
Internet (display only)	85,545	63,311	35.1
Measured media	887,104	635,966	39.5
Unmeasured spending	261,397	269,334	-2.9
Total	1,148,500	905,300	26.9

Media spending by megabrand	2012	2011	% chg
T-Mobile	772,544	518,751	48.9
MetroPCS	114,554	117,035	-2.1

SALES & EARNINGS ($ in millions)
T-Mobile US (NYSE: TMUS)
Worldwide	2012	2011	% chg
Sales	$24,848	25,465	-2.4
Earnings	-7,003	NA	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
T-Mobile US/12920 SE 38th St., Bellevue, Wash. 98006/Phone: (425) 378-4000.

Facebook: https://www.facebook.com/tmobile

Twitter: @TMobile

http://www.t-mobile.com

Target Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$97,934	$95,654	2.4
Sunday magazine	225	337	-33.2
B-to-B magazine	181	336	-46.0
Local magazine	307	302	1.7
Spanish-language magazine	431	222	94.2
Newspaper	104,780	106,525	-1.6
National newspaper	6,262	6,402	-2.2
Spanish-language newspaper	5,346	4,370	22.3
FSI (freestanding inserts)	12,240	10,926	12.0
Network TV	157,100	175,546	-10.5
Spot TV	9,775	25,789	-62.1
Syndicated TV	58,077	58,248	-0.3
Cable TV networks	82,241	88,850	-7.4
Spanish-language network TV	37,583	34,538	8.8
Network radio	3,804	NA	NA
National spot radio	14,094	17,230	-18.2
Local radio	13,374	17,244	-22.4
Outdoor	12,814	12,884	-0.5
Internet (display only)	55,285	45,394	21.8
Measured media	671,852	700,797	-4.1
Unmeasured spending	981,148	888,204	10.5
Total	1,653,000	1,589,000	4.0

Media spending by megabrand	2012	2011	% chg
Target	659,402	688,562	-4.2

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2013 and comparable prior year)
Target Corp. (NYSE: TGT)
Worldwide	2012	2011	% chg
Sales	$73,301	$69,865	4.9
Earnings	2,999	2,929	2.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.

Facebook: https://www.facebook.com/target

Twitter: @Target

http://www.target.com

Time Warner

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$278,723	$256,150	8.8
Sunday magazine	2,204	3,439	-35.9
B-to-B magazine	16,355	21,576	-24.2
Local magazine	149	187	-20.1
Spanish-language magazine	32	105	-69.6
Newspaper	24,549	35,297	-30.4
National newspaper	20,388	26,471	-23.0
Spanish-language newspaper	11	144	-92.3
FSI (freestanding inserts)	1,479	1,381	7.1
Network TV	342,745	443,971	-22.8
Spot TV	11,337	19,075	-40.6
Syndicated TV	42,358	58,744	-27.9
Cable TV networks	188,921	244,481	-22.7
Spanish-language network TV	5,011	7,394	-32.2
Network radio	1,955	2,695	-27.5
National spot radio	4,667	7,051	-33.8
Local radio	10,272	11,267	-8.8
Outdoor	63,245	76,066	-16.9
Internet (display only)	61,482	73,262	-16.1
Measured media	1,075,882	1,288,756	-16.5
Unmeasured spending	638,918	762,165	-16.2
Total	1,714,800	2,050,921	-16.4

Media spending by megabrand	2012	2011	% chg
Warner Bros. Pictures	583,517	744,238	-21.6
HBO	83,628	106,673	-21.6
DVDs and videos	54,687	98,777	-44.6
TNT	41,642	40,402	3.1
People	36,712	25,689	42.9
Sports Illustrated	36,008	31,369	14.8
Time	21,243	15,718	35.2
InStyle	19,898	15,074	32.0
Entertainment Weekly	13,701	11,119	23.2
Warner Bros. games	13,258	24,473	-45.8
Turner Broadcasting System	12,963	15,848	-18.2
Essence	11,611	14,127	-17.8
Real Simple	11,399	12,702	-10.3
TBS	10,539	10,878	-3.1
NBA (includes League Pass, All-Star Game, Playoffs and some NBA on TNT)	10,409	3,342	211.4
Oxmoor House	10,315	6,206	66.2
Fortune	10,086	5,919	70.4

SALES & EARNINGS ($ in millions)
Time Warner (NYSE: TWX)
Worldwide	2012	2011	% chg
Sales	$28,729	$28,974	-0.8
Earnings	3,016	2,882	4.6

Geographic sales	2012	2011	% chg
U.S. and Canada	20,729	20,634	0.5
Europe	4,757	5,142	-7.5
Asia, Pacific Rim	1,645	1,599	2.9
Latin America	1,346	1,358	-0.9
All other	252	241	4.6
Division sales	2012	2011	% chg
Networks	14,204	13,654	4.0
Filmed entertainment	12,018	12,638	-4.9
Publishing	3,436	3,677	-6.6
Intersegment eliminations	-929	-995	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: (212) 484-8000.

Facebook: https://www.facebook.com/timewarner

Twitter: @TWXCorp

http://www.timewarner.com

Time Warner Cable

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	NA	$83	NA
B-to-B magazine	692	258	168.3
Local magazine	9	47	-81.0
Spanish-language magazine	NA	62	NA
Newspaper	23,373	21,687	7.8
National newspaper	3,108	2,226	39.6
Spanish-language newspaper	463	608	-23.7
Network TV	27	NA	NA
Spot TV	173,063	162,344	6.6
Cable TV networks	57	33	74.3
National spot radio	1,238	2,360	-47.5
Local radio	8,228	13,296	-38.1
Outdoor	6,302	7,620	-17.3
Internet (display only)	7,763	5,518	40.7
Measured media	224,322	216,141	3.8
Unmeasured spending	428,678	418,859	2.3
Total	653,000	635,000	2.8

Media spending by megabrand	2012	2011	% chg
Time Warner Cable	219,195	199,452	9.9

SALES & EARNINGS ($ in millions)
Time Warner Cable (NYSE: TWC)
Worldwide	2012	2011	% chg
Sales	$21,386	$19,675	8.7
Earnings	2,159	1,667	29.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner Cable/60 Columbus Circle, 17th Fl., New York, N.Y. 10023/Phone: (212) 364-8200.

Facebook: https://www.facebook.com/twc

Twitter: @TWC

http://www.timewarnercable.com

Toyota Motor Corp.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$163,357	$133,818	22.1
Sunday magazine	572	2,775	-79.4
B-to-B magazine	2,089	1,272	64.2
Local magazine	138	32	326.5
Spanish-language magazine	1,259	797	58.0
Newspaper	12,224	5,252	132.8
National newspaper	5,339	7,002	-23.7
Spanish-language newspaper	191	80	139.8
Network TV	346,237	318,480	8.7
Spot TV	129,636	111,655	16.1
Syndicated TV	73,310	48,352	51.6
Cable TV networks	263,271	222,805	18.2
Spanish-language network TV	72,395	76,216	-5.0
Network radio	2,688	1,708	57.3
National spot radio	2,563	3,986	-35.7
Local radio	9,991	11,609	-13.9
Outdoor	22,226	18,350	21.1
Internet (display only)	137,516	137,931	-0.3
Measured media	1,245,001	1,102,119	13.0
Unmeasured spending	763,065	647,276	17.9
Total	2,008,066	1,749,396	14.8

Media spending by megabrand	2012	2011	% chg
Toyota	879,429	838,418	4.9
Lexus	296,149	236,207	25.4
Scion	69,330	26,321	163.4

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2013 and comparable prior year)
Toyota Motor Corp. (NYSE: TM)
Worldwide	2012	2011	% chg
Sales	$266,977	$235,455	13.4
Earnings	11,642	3,593	224.1

Geographic sales	2012	2011	% chg
Japan	95,717	92,412	3.6
North America	74,631	58,844	26.8
Asia	49,109	39,490	24.4
Europe	24,238	24,294	-0.2
Other	23,282	20,414	14.0
Division sales	2012	2011	% chg
Automotive	246,583	214,939	14.7
Financial svcs	13,916	13,579	2.5
Other	6,478	6,937	-6.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Toyota Motor Corp./Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81-565-28-2121. Toyota Motor Corp./Toyota Motor North America, 601 Lexington Ave., 49th Fl., New York, N.Y. 10022/Phone: (212) 223-0303.

Facebook: https://www.facebook.com/toyota

Twitter: @toyota

http://www.toyota-global.com/

U.S. Government

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$43,158	$32,182	34.1
Sunday magazine	5,028	4,366	15.2
B-to-B magazine	2,977	3,928	-24.2
Local magazine	98	228	-57.1
Spanish-language magazine	1,363	974	40.0
Newspaper	27,811	18,566	49.8
National newspaper	5,383	5,899	-8.8
Spanish-language newspaper	1,062	936	13.4
Network TV	92,944	95,819	-3.0
Spot TV	29,760	30,913	-3.7
Syndicated TV	19,006	12,192	55.9
Cable TV networks	128,287	121,409	5.7
Spanish-language network TV	17,191	7,693	123.5
Network radio	12,844	7,831	64.0
National spot radio	10,532	9,574	10.0
Local radio	13,610	13,486	0.9
Outdoor	8,040	8,583	-6.3
Internet (display only)	54,662	48,562	12.6
Measured media	473,756	423,140	12.0
Unmeasured spending	353,041	315,322	12.0
Total	826,797	738,461	12.0

Media spending by megabrand	2012	2011	% chg
USPS	78,142	96,003	-18.6
Marine Corps	44,770	36,676	22.1
Army	44,011	47,452	-7.3
Navy	43,741	23,760	84.1
HHS	42,194	13,754	206.8
Drive Sober or Get Pulled Over	17,104	2,011	750.6
National Highway Traffic Safety Administration	16,714	27,108	-38.3
Amtrak	16,251	16,983	-4.3
Air Force	15,937	27,883	-42.8
CDC	15,244	2,226	584.7
Independent Foreclosure Review	11,305	0	NA
Job Corps	10,906	9,633	13.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. See methodology.

Headquarters
U.S. Government/U.S. General Services Administration, 1800 F St., NW, Washington, D.C. 20405/Phone: (800) FED-INFO.

Facebook: https://www.facebook.com/usagov

Twitter: @USAgov

http://www.usa.gov

Unilever

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$234,624	$134,427	74.5
Sunday magazine	880	NA	NA
B-to-B magazine	1,889	2,583	-26.9
Spanish-language magazine	819	305	168.6
Newspaper	378	359	5.2
National newspaper	62	199	-68.6
Spanish-language newspaper	9	132	-93.5
FSI (freestanding inserts)	37,308	32,594	14.5
Network TV	225,189	202,973	10.9
Spot TV	8,456	10,224	-17.3
Syndicated TV	51,101	43,841	16.6
Cable TV networks	200,135	179,181	11.7
Spanish-language network TV	33,384	28,848	15.7
Network radio	426	600	-29.0
National spot radio	729	894	-18.5
Local radio	4,390	3,013	45.7
Outdoor	1,803	1,198	50.4
Internet (display only)	55,944	36,660	52.6
Measured media	857,524	678,030	26.5
Unmeasured spending	470,086	575,197	-18.3
Total	1,327,610	1,253,228	5.9

Media spending by megabrand	2012	2011	% chg
Dove	204,215	188,847	8.1
Clear	58,677	0	NA
Degree	56,855	49,185	15.6
Simple	55,106	0	NA
Axe	49,550	53,343	-7.1
Tresemme	45,973	56,216	-18.2
Suave	43,505	30,750	41.5
Hellmann's	42,626	41,753	2.1
Vaseline	41,083	29,110	41.1
Lipton	23,775	5,311	347.7
Nexxus	22,239	34,118	-34.8
Magnum	21,659	18,809	15.2
I Can't Believe It's Not Butter	19,734	31,198	-36.7
Slim Fast	16,967	8,786	93.1
Ragu	16,173	26,354	-38.6
Popsicle	12,921	1,236	945.4
St. Ives	10,860	17,423	-37.7
Breyers	10,366	3,889	166.6
Knorr	10,104	9,419	7.3

SALES & EARNINGS ($ in millions)
Unilever (NYSE: UN)
Worldwide	2012	2011	% chg
Sales	$66,007	$64,721	2.0
Earnings	6,364	6,439	-1.2

Geographic sales	2012	2011	% chg
Rest of world	45,909	44,907	2.2
U.S.	10,075	9,595	5.0
Netherlands/U.K.	5,119	5,144	-0.5
Brazil	4,904	5,076	-3.4
Division sales	2012	2011	% chg
Personal care	23,274	21,549	8.0
Food	18,576	19,480	-4.6
Refreshments	12,508	12,263	2.0
Home Care	11,648	11,430	1.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Unilever/Weena 455, P.O. Box 760 3000 DK Rotterdam, Netherlands/Phone: 31-10-217-4000.
Unilever/Unilever House, 100 Victoria Embankment, London EC4Y ODY, U.K./Phone: 44-20-7822-5252.
Unilever/800 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000.

Facebook: https://www.facebook.com/unilever

Twitter: @Unilever

http://www.unilever.com

Verizon Communications

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$23,419	$30,955	-24.3
B-to-B magazine	3,599	4,957	-27.4
Local magazine	NA	26	NA
Spanish-language magazine	160	457	-64.9
Newspaper	87,647	146,771	-40.3
National newspaper	6,920	15,780	-56.1
Spanish-language newspaper	748	1,680	-55.5
FSI (freestanding inserts)	NA	15	NA
Network TV	543,258	565,483	-3.9
Spot TV	179,689	173,214	3.7
Syndicated TV	24,899	34,333	-27.5
Cable TV networks	168,558	210,791	-20.0
Spanish-language network TV	66,357	82,389	-19.5
Network radio	359	260	37.8
National spot radio	43,575	48,483	-10.1
Local radio	51,913	51,382	1.0
Outdoor	60,666	60,239	0.7
Internet (display only)	177,340	241,687	-26.6
Measured media	1,439,105	1,668,902	-13.8
Unmeasured spending	941,895	854,098	10.3
Total	2,381,000	2,523,000	-5.6

Media spending by megabrand	2012	2011	% chg
Verizon	1,426,935	1,652,421	-13.6

SALES & EARNINGS ($ in millions)
Verizon Communications (NYSE: VZ)
Worldwide	2012	2011	% chg
Sales	$115,846	$110,875	4.5
Earnings	10,557	10,198	3.5

Division sales	2012	2011	% chg
Verizon Wireless	75,868	70,154	8.1
Wireline	39,780	40,682	-2.2
Corporate, eliminations & other	198	39	407.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Verizon Communications/140 West St., New York, N.Y. 10007/Phone: (212) 395-2121.

Twitter: @Verizon

http://www.verizon.com

Viacom

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$17,763	$20,709	-14.2
Sunday magazine	2,346	3,762	-37.6
B-to-B magazine	5,075	4,607	10.1
Local magazine	NA	24	NA
Spanish-language magazine	38	16	138.1
Newspaper	16,676	24,495	-31.9
National newspaper	7,276	8,423	-13.6
Spanish-language newspaper	24	183	-86.9
FSI (freestanding inserts)	NA	2	NA
Network TV	126,226	211,540	-40.3
Spot TV	27,196	37,480	-27.4
Syndicated TV	971	4,724	-79.4
Cable TV networks	145,091	222,197	-34.7
Spanish-language network TV	16,536	26,990	-38.7
Network radio	1,401	1,279	9.5
National spot radio	9,650	9,888	-2.4
Local radio	17,705	17,055	3.8
Outdoor	24,134	29,195	-17.3
Internet (display only)	30,511	40,592	-24.8
Measured media	448,619	663,160	-32.4
Unmeasured spending	402,092	381,878	5.3
Total	850,711	1,045,038	-18.6

Media spending by megabrand	2012	2011	% chg
Paramount Pictures	322,523	487,212	-33.8
DVDs and videos	44,993	83,604	-46.2
Nickelodeon	12,139	14,477	-16.1
TV Land	11,264	12,731	-11.5

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2012 and comparable prior year)
Viacom (Nasdaq: VIA)
Worldwide	2012	2011	% chg
Sales	$13,887	$14,914	-6.9
Earnings	2,385	2,183	9.3

Geographic sales	2012	2011	% chg
U.S.	9,804	10,538	-7.0
Europe	2,423	2,587	-6.3
All other	1,660	1,789	-7.2
Division sales	2012	2011	% chg
Media Networks	9,194	9,145	0.5
Filmed Entertainment	4,820	5,923	-18.6
Eliminations	-127	-154	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.

Facebook: https://www.facebook.com/viacom

Twitter: @viacom

http://www.viacom.com

Visa

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$753	$631	19.4
B-to-B magazine	306	202	51.1
Newspaper	386	127	204.2
National newspaper	19	398	-95.3
Spanish-language newspaper	13	NA	NA
Network TV	126,009	84,115	49.8
Spot TV	191	263	-27.7
Cable TV networks	23,459	15,931	47.2
Network radio	2,876	4,298	-33.1
National spot radio	35	1,157	-96.9
Local radio	721	11,648	-93.8
Outdoor	NA	1,205	NA
Internet (display only)	11,791	30,669	-61.6
Measured media	166,558	150,645	10.6
Unmeasured spending	313,592	335,582	-6.6
Total	480,150	486,227	-1.2

Media spending by megabrand	2012	2011	% chg
Visa	166,443	150,630	10.5

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2012 and comparable prior year)
Visa (NYSE: V)
Worldwide	2012	2011	% chg
Sales	$10,421	$9,188	13.4
Earnings	2,144	3,650	-41.3

Geographic sales	2012	2011	% chg
U.S.	5,720	5,135	11.4
Rest of world	4,478	3,846	16.4
Visa Europe	223	207	7.7
Division sales	2012	2011	% chg
Service revenue	4,872	4,261	14.3
Data processing revenue	3,975	3,478	14.3
International transaction revenue	3,025	2,674	13.1
Other revenue	704	655	7.5
Client incentives	-2,155	-1,880	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Visa/900 Metro Center Blvd., Foster City, Calif. 94404/Phone: (650) 432-3200.

Facebook: https://www.facebook.com/visaunitedstates

Twitter: @visa

http://www.visa.com

Volkswagen

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$45,335	$39,772	14.0
Sunday magazine	2,330	1,272	83.1
B-to-B magazine	555	216	157.3
Local magazine	11	33	-67.7
Newspaper	2,651	3,152	-15.9
National newspaper	7,312	10,226	-28.5
Spanish-language newspaper	9	82	-88.8
Network TV	221,728	208,882	6.1
Spot TV	94,878	76,542	24.0
Syndicated TV	15,923	17,219	-7.5
Cable TV networks	101,160	109,797	-7.9
Spanish-language network TV	23,743	18,864	25.9
Network radio	NA	109	NA
National spot radio	1,227	2,917	-57.9
Local radio	1,937	2,429	-20.2
Outdoor	1,635	8,028	-79.6
Internet (display only)	25,365	33,790	-24.9
Measured media	545,799	533,329	2.3
Unmeasured spending	281,169	228,569	23.0
Total	826,968	761,898	8.5

Media spending by megabrand	2012	2011	% chg
Volkswagen	393,906	363,339	8.4
Audi	126,568	150,313	-15.8
Porsche	22,876	18,907	21.0

SALES & EARNINGS ($ in millions)
Volkswagen (ETR: VOW)
Worldwide	2012	2011	% chg
Sales	$247,797	$221,931	11.7
Earnings	27,930	21,462	30.1

Geographic sales	2012	2011	% chg
Europe & Remaining Markets	148,393	144,702	2.6
Asia Pacific	43,644	32,012	36.3
North America	32,211	24,449	31.8
South American	23,549	20,767	13.4
Division sales	2012	2011	% chg
Volkswagen Passenger Cars	99,170	99,594	-0.4
Audi	43,034	42,476	1.3
Other	26,385	20,160	30.9
Volkswagen Financial Services	20,991	20,046	4.7
MAN	20,449	3,694	453.6
Scania	11,979	14,018	-14.5
Skoda	7,244	8,652	-16.3
Porsche	6,999	NA	NA
Volkswagen Commercial Vehicles	6,328	7,241	-12.6
Seat	3,582	4,574	-21.7
Bentley	1,638	1,476	11.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Volkswagen/Brieffach 1849, Wolfsburg, Germany D-38436/Phone: 49-5361-9-0. Volkswagen/Volkswagen of America, 2200 Ferdinand Porsche Dr., Herndon, Va. 20171/Phone: (703) 364-7000.

Facebook: https://www.facebook.com/vw

Twitter: @VW

http://www.volkswagenag.com

Walgreen Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$7,684	$9,739	-21.1
Sunday magazine	1,058	4,081	-74.1
B-to-B magazine	20	49	-59.8
Local magazine	105	68	54.2
Spanish-language magazine	212	8	NA
Newspaper	54,364	51,522	5.5
National newspaper	NA	283	NA
Spanish-language newspaper	2,443	1,213	101.4
FSI (freestanding inserts)	11,817	8,357	41.4
Network TV	74,474	44,077	69.0
Spot TV	5,823	4,889	19.1
Syndicated TV	47,929	27,823	72.3
Cable TV networks	48,554	30,379	59.8
Spanish-language network TV	1,798	4,460	-59.7
Network radio	17,110	15,839	8.0
National spot radio	1,468	2,274	-35.4
Local radio	22,348	16,196	38.0
Outdoor	1,021	631	61.7
Internet (display only)	12,652	18,029	-29.8
Measured media	310,878	239,917	29.6
Unmeasured spending	219,122	249,083	-12.0
Total	530,000	489,000	8.4

Media spending by megabrand	2012	2011	% chg
Walgreens	291,805	223,862	30.4

SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2012 and comparable prior year)
Walgreen Co. (NYSE: WAG)
Worldwide	2012	2011	% chg
Sales	$71,633	$72,184	-0.8
Earnings	2,127	2,714	-21.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walgreen Co./200 Wilmot Rd., Deerfield, Ill. 60015/Phone: (847) 315-2500.

Facebook: https://www.facebook.com/walgreens

Twitter: @Walgreens

http://www.walgreens.com

Walmart Stores

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$28,856	$37,660	-23.4
Sunday magazine	46,487	31,484	47.7
B-to-B magazine	175	126	38.8
Local magazine	8	NA	NA
Spanish-language magazine	143	153	-6.4
Newspaper	62,536	36,697	70.4
National newspaper	8	576	-98.7
Spanish-language newspaper	3,165	1,053	200.5
FSI (freestanding inserts)	32,531	20,656	57.5
Network TV	204,412	173,477	17.8
Spot TV	44,045	31,565	39.5
Syndicated TV	37,581	48,536	-22.6
Cable TV networks	114,931	111,073	3.5
Spanish-language network TV	44,796	54,888	-18.4
Network radio	29,942	28,568	4.8
National spot radio	29,315	27,802	5.4
Local radio	37,220	30,000	24.1
Outdoor	3,912	5,417	-27.8
Internet (display only)	42,372	34,525	22.7
Measured media	762,433	674,256	13.1
Unmeasured spending	1,057,409	1,145,585	-7.7
Total	1,819,842	1,819,842	0.0

Media spending by megabrand	2012	2011	% chg
Walmart	689,662	622,201	10.8
Sam's Club	40,134	31,202	28.6

SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2013 and comparable prior year)
Walmart Stores (NYSE: WMT)
Worldwide	2012	2011	% chg
Sales	$469,162	$446,950	5.0
Earnings	16,999	15,699	8.3

Geographic sales	2012	2011	% chg
U.S.	332,844	319,800	4.1
Rest of world	136,318	127,150	7.2
Division sales	2012	2011	% chg
Walmart U.S.	274,490	264,186	3.9
Walmart International	135,201	125,873	7.4
Sam's Club	56,423	53,795	4.9
Membership and other	3,048	3,096	-1.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walmart Stores/702 SW Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.

Facebook: https://www.facebook.com/walmart

Twitter: @Walmart

http://www.corporate.walmart.com

Walt Disney Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$111,153	$139,362	-20.2
Sunday magazine	14,111	24,654	-42.8
B-to-B magazine	8,061	7,539	6.9
Local magazine	1,671	1,488	12.3
Spanish-language magazine	730	756	-3.4
Newspaper	27,279	32,740	-16.7
National newspaper	12,245	21,027	-41.8
Spanish-language newspaper	1,476	930	58.7
FSI (freestanding inserts)	127	624	-79.6
Network TV	222,117	223,681	-0.7
Spot TV	42,470	53,807	-21.1
Syndicated TV	21,369	22,055	-3.1
Cable TV networks	233,378	240,428	-2.9
Spanish-language network TV	25,162	20,803	21.0
Network radio	6,085	4,976	22.3
National spot radio	24,914	25,391	-1.9
Local radio	34,088	36,429	-6.4
Outdoor	42,608	41,472	2.7
Internet (display only)	143,782	133,283	7.9
Measured media	972,826	1,031,445	-5.7
Unmeasured spending	905,811	1,080,760	-16.2
Total	1,878,637	2,112,205	-11.1

Media spending by megabrand	2012	2011	% chg
Disney movies	308,740	330,365	-6.5
Disney	290,208	246,208	17.9
ABC	152,090	162,800	-6.6
DVDs and videos	101,048	109,306	-7.6
ESPN	63,556	96,268	-34.0
Lucas Arts	11,919	3,186	274.1
Buena Vista pictures	11,381	6,146	85.2

SALES & EARNINGS ($ in millions; for fiscal year ended 9/29/2012 and comparable prior year)
Walt Disney Co. (NYSE: DIS)
Worldwide	2012	2011	% chg
Sales	$42,278	$40,893	3.4
Earnings	6,173	5,258	17.4

Geographic sales	2012	2011	% chg
U.S. & Canada	31,770	30,848	3.0
Europe	6,223	6,455	-3.6
Asia Pacific	2,990	2,517	18.8
Latin America & other	1,295	1,073	20.7
Division sales	2012	2011	% chg
Media Networks	19,436	18,714	3.9
Parks & Resorts	12,920	11,797	9.5
Studio Entertainment	5,825	6,351	-8.3
Consumer Products	3,252	3,049	6.7
Interactive media	845	982	-14.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.

Facebook: https://www.facebook.com/disneypost

Twitter: @DisneyPost

http://www.thewaltdisneycompany.com

Wells Fargo & Co.

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$10,846	$14,938	-27.4
Sunday magazine	6,498	956	580.1
B-to-B magazine	3,205	3,416	-6.2
Local magazine	848	992	-14.6
Spanish-language magazine	266	328	-18.8
Newspaper	21,441	29,033	-26.1
National newspaper	7,138	9,964	-28.4
Spanish-language newspaper	1,979	2,321	-14.8
Network TV	38,499	22,330	72.4
Spot TV	24,244	39,197	-38.1
Syndicated TV	94	772	-87.8
Cable TV networks	20,515	25,914	-20.8
Spanish-language network TV	12,850	NA	NA
Network radio	9,792	4,758	105.8
National spot radio	4,493	5,192	-13.5
Local radio	19,259	13,022	47.9
Outdoor	8,133	15,499	-47.5
Internet (display only)	20,510	12,783	60.4
Measured media	210,610	201,413	4.6
Unmeasured spending	367,390	405,587	-9.4
Total	578,000	607,000	-4.8

Media spending by megabrand	2012	2011	% chg
Wells Fargo	200,872	185,053	8.5

SALES & EARNINGS ($ in millions)
Wells Fargo & Co. (NYSE: WFC)
Worldwide	2012	2011	% chg
Sales	$86,086	$80,948	6.3
Earnings	18,897	15,869	19.1

Division sales	2012	2011	% chg
Community banking	53,400	50,800	5.1
Wholesale banking	24,100	21,600	11.6
Wealth, bokerage and retirement	12,200	12,200	0.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Wells Fargo & Co./420 Montgomery St., San Francisco, Calif. 94104/Phone: (866) 249-3302.

Facebook: https://www.facebook.com/wellsfargo

Twitter: @WellsFargo

http://www.wellsfargo.com

Yum Brands

U.S. AD SPENDING ($ in thousands)
By media	2012	2011	% chg
Magazine	$766	NA	NA
Sunday magazine	2,186	1,794	21.9
B-to-B magazine	86	NA	NA
Local magazine	NA	7	NA
Newspaper	585	1,463	-60.0
National newspaper	199	1,190	-83.3
Spanish-language newspaper	1	20	-95.6
FSI (freestanding inserts)	797	552	44.4
Network TV	327,386	246,212	33.0
Spot TV	50,321	123,711	-59.3
Syndicated TV	46,900	16,912	177.3
Cable TV networks	290,394	230,153	26.2
Spanish-language network TV	20,697	8,360	147.6
Network radio	135	NA	NA
National spot radio	8,007	9,522	-15.9
Local radio	19,256	20,749	-7.2
Outdoor	6,798	6,067	12.1
Internet (display only)	11,171	6,299	77.3
Measured media	785,686	673,013	16.7
Unmeasured spending	112,814	181,987	-38.0
Total	898,500	855,000	5.1

Media spending by megabrand	2012	2011	% chg
Taco Bell	280,381	250,572	11.9
KFC	263,492	200,352	31.5
Pizza Hut	239,244	220,427	8.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2012 and comparable prior year)
Yum Brands (NYSE: YUM)
Worldwide	2012	2011	% chg
Sales	$13,633	$12,626	8.0
Earnings	1,597	1,319	21.1

Division sales	2012	2011	% chg
Taco Bell U.S. systemwide sales*	7,580	7,000	8.3
Pizza Hut U.S. systemwide sales*	5,730	5,500	4.2
KFC U.S. systemwide sales*	4,660	4,600	1.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology. *Systemwide sales from Technomic.

Headquarters
Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.

Facebook: https://www.facebook.com/yumbrands

Twitter: @yumbrands

http://www.yum.com

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