2015 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
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| U.S. AD SPENDING ($ in thousands) |
| By media | 2015 | 2014 | % chg |
| Magazine | $39,186 | $33,000 | 18.7 |
| Sunday magazine | 236 | 580 | -59.4 |
| B-to-B magazine | 9,483 | 10,106 | -6.2 |
| Local magazine | 63 | 31 | 103.9 |
| Newspaper | 16,922 | 25,303 | -33.1 |
| National newspaper | 20,926 | 15,580 | 34.3 |
| Spanish-language newspaper | 33 | 166 | -80.1 |
| FSI (freestanding inserts) | 186 | 242 | -23.1 |
| Network TV | 178,550 | 199,530 | -10.5 |
| Spot TV | 10,468 | 11,012 | -4.9 |
| Syndicated TV | 34,431 | 31,485 | 9.4 |
| Cable TV networks | 250,550 | 278,540 | -10.0 |
| Spanish-language network TV | 18,636 | 29,707 | -37.3 |
| Network radio | 2,078 | 1,834 | 13.3 |
| National spot radio | 24,216 | 28,348 | -14.6 |
| Local radio | 20,727 | 22,619 | -8.4 |
| Outdoor | 43,789 | 48,554 | -9.8 |
| Measured media | 670,479 | 736,637 | -9.0 |
| Unmeasured spending | 961,977 | 846,820 | 13.6 |
| Total | 1,632,456 | 1,583,456 | 3.1 |
| |
| Media spending by brand | 2015 | 2014 | % chg |
| 20th Century Fox | 402,971 | 461,106 | -12.6 |
| Fox | 113,327 | 111,749 | 1.4 |
| Fox Searchlight Pictures | 61,862 | 46,736 | 32.4 |
| FX | 39,372 | 47,303 | -16.8 |
| DVDs and videos | 37,167 | 51,329 | -27.6 |
| National Geographic Channel | 10,143 | 12,296 | -17.5 |
Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.
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| AD SPENDING AS PERCENT OF SALES |
| Year | Ad costs ($ in millions) | Worldwide ad spending as percent of sales |
| 2010 | 2,161.0 | 9.0 |
| 2011 | 2,200.0 | 9.1 |
| 2012 | 1,900.0 | 7.6 |
| 2013 | 2,200.0 | 7.9 |
| 2014 | 2,900.0 | 9.1 |
| 2015 | 2,600.0 | 9.0 |
| Fiscal years ended June 30. Fiscal 2016: Year ended June 2016. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales. |
| SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year) |
| 21st Century Fox (Nasdaq: FOX) |
| Worldwide | 2015 | 2014 | % chg |
| Sales | $28,987 | $31,867 | -9.0 |
| Earnings | 8,306 | 4,514 | 84.0 |
| |
| Geographic sales | 2015 | 2014 | % chg |
| U.S. | 18,200 | 17,400 | 4.6 |
| Europe | 5,724 | 9,745 | -41.3 |
| Rest of world | 4,700 | 4,280 | 9.8 |
| Canada | 363 | 442 | -17.9 |
| Division sales | 2015 | 2014 | % chg |
| Cable network programming | 13,773 | 12,273 | 12.2 |
| Filmed entertainment | 9,525 | 9,679 | -1.6 |
| TV | 4,895 | 5,296 | -7.6 |
| Direct broadcast satellite TV | 2,112 | 6,030 | -65.0 |
| Other, corporate and eliminations | -1,318 | -1,411 | NA |
| Sales and earnings from public documents. |
Headquarters
21st Century Fox/1211 Avenue of the Americas, Floor 8, New York, N.Y. 10036/Phone: (212) 852-7000.
Twitter: @21CF
http://www.21cf.com
