Datacenter

Marketer Trees 2016

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2015 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.

21st Century Fox [This record free to all users]

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$39,186$33,00018.7
    Sunday magazine236580-59.4
    B-to-B magazine9,48310,106-6.2
    Local magazine6331103.9
    Newspaper16,92225,303-33.1
    National newspaper20,92615,58034.3
    Spanish-language newspaper33166-80.1
    FSI (freestanding inserts)186242-23.1
    Network TV178,550199,530-10.5
    Spot TV10,46811,012-4.9
    Syndicated TV34,43131,4859.4
    Cable TV networks250,550278,540-10.0
    Spanish-language network TV18,63629,707-37.3
    Network radio2,0781,83413.3
    National spot radio24,21628,348-14.6
    Local radio20,72722,619-8.4
    Outdoor43,78948,554-9.8
      Measured media670,479736,637-9.0
      Unmeasured spending961,977846,82013.6
      Total1,632,4561,583,4563.1
    Media spending by brand20152014% chg
    20th Century Fox402,971461,106-12.6
    Fox113,327111,7491.4
    Fox Searchlight Pictures61,86246,73632.4
    FX39,37247,303-16.8
    DVDs and videos37,16751,329-27.6
    National Geographic Channel10,14312,296-17.5
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20102,161.09.0
    20112,200.09.1
    20121,900.07.6
    20132,200.07.9
    20142,900.09.1
    20152,600.09.0
    Fiscal years ended June 30. Fiscal 2016: Year ended June 2016. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    21st Century Fox (Nasdaq: FOX)
    Worldwide20152014% chg
    Sales$28,987$31,867-9.0
    Earnings8,3064,51484.0
    Geographic sales20152014% chg
    U.S.18,20017,4004.6
    Europe5,7249,745-41.3
    Rest of world4,7004,2809.8
    Canada363442-17.9
    Division sales20152014% chg
    Cable network programming13,77312,27312.2
    Filmed entertainment9,5259,679-1.6
    TV4,8955,296-7.6
    Direct broadcast satellite TV2,1126,030-65.0
    Other, corporate and eliminations-1,318-1,411NA
    Sales and earnings from public documents.


    Headquarters
    21st Century Fox/1211 Avenue of the Americas, Floor 8, New York, N.Y. 10036/Phone: (212) 852-7000.

    Twitter:     @21CF

    http://www.21cf.com

AARP

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media112,447112,609-0.1
      Unmeasured spending161,329161,562-0.1
      Total273,776274,171-0.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011187.514.0
    2012204.114.7
    2013219.515.3
    2014274.218.4
    Figures from AARP's consolidated financial statements. Ad costs: Stated advertising expenses. Ad spending as percent of sales: Stated advertising expenses as percent of stated total operating revenue.
    SALES & EARNINGS ($ in millions)
    Worldwide20152014% chg
    Sales$0$1,486NA
    Sales and earnings from public documents.


    Headquarters
    AARP/601 E St. NW, Washington, D.C. 20049/Phone: (202) 434-3220.

    Facebook:     https://www.facebook.com/aarp

    Twitter:     @AARP

    http://www.aarp.org

Abbott Laboratories

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media141,931132,5777.1
      Unmeasured spending109,576102,3547.1
      Total251,507234,9307.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Abbott Laboratories (NYSE: ABT)
    Worldwide20152014% chg
    Sales$20,405$20,2470.8
    Earnings4,4232,28493.7
    Geographic sales20152014% chg
    U.S.6,2706,1232.4
    Other4,8805,193-6.0
    China1,7961,32136.0
    India1,0531,0094.4
    Germany1,0049782.7
    Japan895968-7.5
    Netherlands8557888.5
    Switzerland78470710.9
    Russia483536-9.9
    U.K.430447-3.8
    Canada428462-7.4
    Colombia38828337.1
    Italy383436-12.2
    Brazil381508-25.0
    France375488-23.2
    Diagnostics4,6464,721-1.6
    Vascular2,7922,986-6.5
    Other2,2722,469-8.0
    Sales and earnings from public documents.


    Headquarters
    Abbott Laboratories/100 Abbott Park Road, Abbott Park, Ill. 60064/Phone: (224) 667-6100.

    Facebook:     https://www.facebook.com/abbott

    Twitter:     @AbbottGlobal

    http://www.abbott.com

AbbVie

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$49,795$27,72779.6
    B-to-B magazine508527-3.5
    NewspaperNA130NA
    Network TV159,218167,618-5.0
    Spot TV12,641704NA
    Syndicated TV45,14234,12132.3
    Cable TV networks111,296104,5826.4
    Spanish-language network TV2,4444,172-41.4
    National spot radio3,8735,198-25.5
    Local radio2,8072,952-4.9
    Outdoor59232-74.6
      Measured media387,782347,96211.4
      Unmeasured spending254,202217,58116.8
      Total641,984565,54313.5
    Search36,72441,902-12.4
    Media spending by brand20152014% chg
    Humira355,764255,89239.0
    Crohn's & Colitis information14,86915,012-0.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011375.02.1
    2012506.02.8
    2013626.03.3
    2014665.03.3
    2015704.03.1
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    AbbVie (NYSE: ABBV)
    Worldwide20152014% chg
    Sales$22,859$19,96014.5
    Earnings5,1441,774190.0
    Geographic sales20152014% chg
    U.S.13,56110,84525.0
    All other countries4,0013,8962.7
    Germany1,0821,0354.5
    U.K.688722-4.7
    Spain61853415.7
    Japan5995813.1
    France5975842.2
    Canada5515510.0
    Italy4524324.6
    Brazil376435-13.6
    Netherlands334345-3.2
    Sales and earnings from public documents.


    Headquarters
    AbbVie/1 N. Waukegan Road, North Chicago, Ill. 60064/Phone: (847) 932-7900.

    Twitter:     @abbvie

    http://www.abbvie.com

Activision Blizzard

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media133,536166,269-19.7
      Unmeasured spending197,274146,83134.4
      Total330,811313,1005.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012396.08.2
    2013401.08.7
    2014495.011.2
    2015523.011.2
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of total net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Activision Blizzard (Nasdaq: ATVI)
    Worldwide20152014% chg
    Sales$6,677$0NA
    Earnings7180NA
    Geographic sales20152014% chg
    AB North America2,4092,19010.0
    AB Europe1,7411,824-4.6
    King U.S.1,0181,108-8.1
    King rest of world803950-15.4
    AB Asia Pacific51439430.5
    King U.K.178202-12.2
    Division sales20152014% chg
    Activision2,7002,6860.5
    King Digital2,0130NA
    Blizzard1,5651,720-9.0
    Other356407-12.5
    Sales and earnings from public documents.


    Headquarters
    Activision Blizzard/3100 Ocean Park Blvd., Santa Monica, Calif. 90405/Phone: (310) 255-2000.

    Facebook:     https://www.facebook.com/blizzard

    http://www.activisionblizzard.com

Adidas Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media140,273100,58839.5
      Unmeasured spending242,549264,539-8.3
      Total382,822365,1274.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,666.010.5
    20091,434.09.9
    20101,710.010.7
    20111,897.010.2
    20121,932.010.1
    20131,927.310.2
    20142,057.710.7
    20152,094.911.1
    Converted to dollars. Ad costs: Stated worldwide "marketing investments" ("marketing working budget"). "Marketing investments" (formerly "marketing working budget") is Adidas term for promotion and communication spending including sponsorship contracts with teams and individual athletes; advertising; public relations; events; and other communications activities. "Marketing investments" excludes "point-of-sale investments" (expenses to support the company's sell-through development at point of sale; formerly "sales working budget") and "marketing overhead," expense lines the company breaks out separately. Worldwide "marketing investments" (formerly "marketing working budget"): 2015: 1.886 billion euros. 2014: 1.548 billion euros. 2013: 1.451 billion euros (revised in 2015 from 1.457 billion). 2012: 1.502 billion euros. 2011: 1.362 billion euros. 2010: 1.288 billion euros. 2009: 1.028 billion euros. 2008: 1.132 billion euros (restated in 2009 from 1.429 billion euros). Ad spending as percent of sales: Worldwide marketing investments (formerly marketing working budget) as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Adidas Group (ETR: ADS)
    Worldwide20152014% chg
    Sales$18,789$19,319-2.7
    Earnings742755-1.7
    Geographic sales20152014% chg
    Western Europe5,4845,496-0.2
    North America4,0214,153-3.2
    MEAA2,8052,7561.8
    Greater China2,7672,40714.9
    Latin America1,9962,163-7.7
    Japan1,0521,219-13.7
    CIS8411,501-44.0
    Discontinued operations-177-376NA
    Division sales20152014% chg
    Footwear9,4639,2242.6
    Apparel7,7428,349-7.3
    Hardware1,7612,123-17.1
    Discontinued operations-177-376NA
    Sales and earnings from public documents.


    Headquarters
    Adidas Group/Adi-Dassler-Strasse 1, Herzogenaurach, Germany 91074/Phone: 49-9132-84-0. Adidas Group/5055 N. Greeley Ave., Portland, Ore. 97217/Phone: (800) 982-9337.

    Facebook:     https://www.facebook.com/adidas

    Twitter:     @adidas

    http://www.adidas-group.com/en

Albertsons Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$194$3,197-93.9
    B-to-B magazine13262112.4
    Local magazine50NANA
    Newspaper12,09114,456-16.4
    Spanish-language newspaper55528495.3
    FSI (freestanding inserts)2,1443,312-35.3
    Spot TV10,31830,638-66.3
    Syndicated TVNA2NA
    Network radioNA18NA
    National spot radio21,33929,879-28.6
    Local radio32,39139,921-18.9
    Outdoor1,3215,687-76.8
      Measured media80,535127,459-36.8
      Unmeasured spending431,465427,2421.0
      Total512,000554,700-7.7
    Media spending by brand20152014% chg
    Safeway33,55468,968-51.3
    Albertsons19,89518,4647.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2013192.41.0
    2014239.90.9
    2015475.80.8
    Fiscal years ended February. 2015: Fiscal 2015 (year ended Feb. 27, 2016). Ad costs: Fiscal 2015, 2014 and 2013 stated advertising costs, net of cooperative advertising funds received from vendors, for Albertsons Cos. It disclosed cooperative advertising allowances of $36.2 million in fiscal 2015; $16.9 million in fiscal 2014; $11.5 million in fiscal 2013; and $2.1 million in fiscal 2012. Fiscal 2014 (year ended Feb. 28, 2015, included four weeks of Safeway Inc. following Jan. 30, 2015, acquisition of Safeway. Ad spending as percent of sales: Fiscal 2015, 2014 and 2013 stated advertising costs, net of cooperative advertising funds received from vendors, as percent of net sales and other revenue for Albertsons Cos.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/28/2015 and comparable prior year)
    Albertsons Cos. (NYSE: ABS)
    Worldwide20152014% chg
    Sales$58,290$57,4971.4
    Earnings-288-502NA
    Sales and earnings from public documents.


    Headquarters
    Albertsons Cos./250 Parkcenter Blvd., Boise, Idaho 83706/Phone: (208) 395-6200.

    Facebook:     https://www.facebook.com/albertsons

    Twitter:     @Albertsons

    http://www.albertsons.com

Allergan

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$175,105$167,5794.5
    Sunday magazineNA11,108NA
    B-to-B magazine287865-66.9
    Newspaper76989-92.3
    National newspaper18114326.5
    FSI (freestanding inserts)2,2992,2631.6
    Network TV130,790100,37530.3
    Spot TV6,1433,76763.1
    Syndicated TV23,94016,64943.8
    Cable TV networks64,56453,50620.7
    National spot radio26247-89.7
    Local radio5257-8.9
    OutdoorNA23NA
      Measured media403,462357,57212.8
      Unmeasured spending145,767129,18712.8
      Total549,229486,76012.8
    Search14,69921,237-30.8
    Media spending by brand20152014% chg
    Botox91,66399,122-7.5
    Linzess82,730100,210-17.4
    Namenda73,4665,160NA
    Restasis64,18768,103-5.7
    Namzaric27,4420NA
    Aczone21,35124,769-13.8
    MyChronicMigraine.com15,43416,562-6.8
    Juvederm14,05523,389-39.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012546.59.2
    20131,020.311.8
    2014990.214.7
    20152,683.617.8
    Ad costs: Stated worldwide "selling and marketing" expenses for Allergan Plc (formerly Actavis Plc). 2014: Restated from $1.850 billion. 2013: Restated from $1.020 billion. Ad spending as percent of sales: Stated worldwide "selling and marketing" expenses for Allergan Plc as percent of stated net revenue for Allergan Plc.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Allergan (NYSE: AGN)
    Worldwide20152014% chg
    Sales$16,594$16,2042.4
    Earnings4,061-4,552NA
    Division sales20152014% chg
    U.S. brands9,1340NA
    Anda Distribution2,2250NA
    International Brands2,1870NA
    U.S. Medical Aesthetics1,5140NA
    Sales and earnings from public documents.


    Headquarters
    Allergan/Clonshaugh Business and Technology Park, Coolock, Dublin, Ireland D17 E400. Allergan/Morris Corporate Center III, 400 Interpace Parkway, Parsippany, N.J. 07054/Phone: (862) 261-7000.

    http://www.allergan.com

Allstate Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$5,618$17,472-67.8
    B-to-B magazine2761,013-72.7
    Local magazine966-86.2
    Spanish-language magazine2458-57.9
    Newspaper2,10410,319-79.6
    National newspaper155507-69.5
    Spanish-language newspaper92498-81.5
    Network TV65,573130,611-49.8
    Spot TV3,91712,230-68.0
    Syndicated TV79,974104,491-23.5
    Cable TV networks165,913223,186-25.7
    Spanish-language network TV46,00250,975-9.8
    Network radio1,1885,808-79.6
    National spot radio15,25324,094-36.7
    Local radio11,25515,724-28.4
    Outdoor9,41711,851-20.5
      Measured media406,770608,904-33.2
      Unmeasured spending340,095284,53419.5
      Total746,864893,438-16.4
    Search32,45647,756-32.0
    Media spending by brand20152014% chg
    Allstate258,569356,188-27.4
    Esurance148,028252,573-41.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012828.8NA
    2013886.5NA
    2014936.6NA
    2015777.7NA
    Ad costs: 2015: Allstate Insurance Group's stated "advertising" expense on Combined Annual Statement (including Allstate, Encompass and Esurance) as filed with regulators. 2014: Allstate Insurance Group's stated "advertising" expense on Combined Annual Statement (including Allstate, Encompass and Esurance) as filed with regulators. 2013: Allstate Insurance Group's stated "advertising" expense on Combined Annual Statement (including Allstate, Encompass and Esurance) as filed with regulators.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Allstate Corp. (NYSE: ALL)
    Worldwide20152014% chg
    Sales$35,653$35,2391.2
    Earnings2,1712,850-23.8
    Geographic sales20152014% chg
    U.S.34,62334,1591.4
    Rest of world1,0301,080-4.6
    Sales and earnings from public documents.


    Headquarters
    Allstate Corp./2775 Sanders Road, Northbrook, Ill. 60062/Phone: (847) 402-5000.

    Facebook:     https://www.facebook.com/allstate

    Twitter:     @Allstate

    http://www.allstate.com

Alphabet (Google)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$22,689$36,311-37.5
    Sunday magazine1,3811,992-30.6
    B-to-B magazine238727-67.3
    Local magazine26NANA
    Newspaper7985,841-86.3
    National newspaper1,9652,666-26.3
    Spanish-language newspaperNA36NA
    Network TV201,305237,009-15.1
    Spot TV4,06715,748-74.2
    Syndicated TV3,4511,200187.6
    Cable TV networks47,87456,738-15.6
    Spanish-language network TV442NA
    Network radio755NANA
    National spot radio3,0041,69277.5
    Local radio1,1731,03613.1
    Outdoor23,20022,3184.0
      Measured media311,970383,317-18.6
      Unmeasured spending1,166,976958,54121.7
      Total1,478,9461,341,85710.2
    Media spending by brand20152014% chg
    Google226,968268,541-15.5
    Android52,54169,532-24.4
    Nest23,11427,126-14.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006188.41.8
    2007236.71.4
    2008266.41.2
    2009353.01.5
    2010772.02.6
    20111,544.04.1
    20121,992.04.3
    20132,389.04.3
    20143,004.04.6
    20152,389.03.2
    Ad costs: Stated worldwide advertising and promotional expenses. 2013: Restated from $2.848 billion to exclude Motorola. 2012: Restated from $2.332 billion to exclude Motorola. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Alphabet (Google) (Nasdaq: GOOG)
    Worldwide20152014% chg
    Sales$74,989$66,00113.6
    Earnings16,34814,13615.6
    Geographic sales20152014% chg
    U.S.34,81029,48218.1
    Rest of world33,11230,03610.2
    U.K.7,0676,4839.0
    Division sales20152014% chg
    Google (advertising and other)74,54165,67413.5
    Other Bets44832737.0
    Sales and earnings from public documents.


    Headquarters
    Alphabet (Google)/1600 Amphitheatre Parkway, Mountain View, Calif. 94043/Phone: (650) 253-0000.

    Facebook:     https://www.facebook.com/google

    Twitter:     @google

    https://abc.xyz

Amazon

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$103,393$77,64433.2
    B-to-B magazine1,14097616.8
    Local magazine277295.5
    Spanish-language magazine94125.0
    Newspaper5,0401,353272.6
    National newspaper10,97310,4025.5
    FSI (freestanding inserts)1807NA
    Network TV169,982166,9071.8
    Spot TV7,5792,246237.5
    Syndicated TV1,0856,518-83.4
    Cable TV networks103,744112,702-7.9
    Spanish-language network TVNA0NA
    Network radio232NA
    National spot radio4,567392NA
    Local radio3,559171NA
    Outdoor5,9861,952206.7
      Measured media417,285381,2819.4
      Unmeasured spending1,780,1781,408,31526.4
      Total2,197,4631,789,59722.8
    Search362,749323,19212.2
    Media spending by brand20152014% chg
    Amazon405,067373,9248.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008420.02.2
    2009593.02.4
    2010890.02.6
    20111,400.02.9
    20122,000.03.3
    20132,400.03.2
    20143,300.03.7
    20153,800.03.6
    Ad costs: Stated worldwide "advertising and other promotional costs." Ad spending as percent of sales: Worldwide "advertising and other promotional spending" as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Amazon (Nasdaq: AMZN)
    Worldwide20152014% chg
    Sales$107,006$88,98820.2
    Earnings596-241NA
    Geographic sales20152014% chg
    U.S.70,53754,71728.9
    Germany11,81611,919-0.9
    U.K.9,0338,3418.3
    Japan8,2647,9124.4
    Rest of world7,3566,09920.6
    Division sales20152014% chg
    Electronics and other general merchandise75,59760,88624.2
    Media22,50922,5050.0
    AWS7,8804,64469.7
    Other1,0209537.0
    Sales and earnings from public documents.


    Headquarters
    Amazon/410 Terry Ave. N, Seattle, Wash. 98109/Phone: (206) 266-1000.

    Facebook:     https://www.facebook.com/amazon

    Twitter:     @amazon

    http://www.amazon.com

American Express Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$15,508$28,436-45.5
    Sunday magazine34323048.9
    B-to-B magazine1,077256320.2
    Local magazine1215-18.5
    Newspaper23,3878,280182.4
    National newspaper7,2423,055137.0
    Spanish-language newspaperNA10NA
    FSI (freestanding inserts)252NANA
    Network TV93,05691,0792.2
    Spot TV10,5174,900114.6
    Syndicated TV4,69711,321-58.5
    Cable TV networks50,96444,45514.6
    Spanish-language network TV338NANA
    Network radio5,1082,034151.1
    National spot radio7,0305,24034.2
    Local radio3,7458,093-53.7
    Outdoor12,1478,82737.6
      Measured media235,424216,2328.9
      Unmeasured spending2,113,1422,112,0480.1
      Total2,348,5652,328,2790.9
    Search44,99147,773-5.8
    Media spending by brand20152014% chg
    American Express234,689215,7228.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,562.09.3
    20082,430.08.6
    20092,010.08.3
    20103,147.011.4
    20112,996.010.0
    20122,890.09.2
    20132,939.08.9
    20143,216.09.4
    20153,109.09.5
    Ad costs: Stated worldwide marketing and promotion costs. 2014: Restated from $3.320 billion. 2013: Restated from $3.043 billion. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide marketing and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    American Express Co. (NYSE: AXP)
    Worldwide20152014% chg
    Sales$32,818$34,188-4.0
    Earnings5,1635,885-12.3
    Geographic sales20152014% chg
    U.S.24,79124,7510.2
    Europe, Middle East, Africa3,1613,767-16.1
    Japan2,6492,934-9.7
    Latin America, Canada and Caribbean2,3842,888-17.5
    Other/unallocated-167-152NA
    Division sales20152014% chg
    U.S. card services18,79317,8105.5
    Global network and merchant services5,5285,747-3.8
    International card services5,0185,492-8.6
    Global commercial services3,3424,948-32.5
    Corporate and other137191-28.3
    Sales and earnings from public documents.


    Headquarters
    American Express Co./World Financial Center, 200 Vesey St., Floor 50, New York, N.Y. 10285/Phone: (212) 640-2000.

    Facebook:     https://www.facebook.com/americanexpress

    Twitter:     @AmericanExpress

    http://www.americanexpress.com

American Family Mutual Insurance Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media191,372177,3777.9
      Unmeasured spendingNA13,726NA
      Total191,372191,1030.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2013144.22.1
    2014191.12.6
    2015184.02.3
    Ad costs: Stated advertising expenses on combined statements for American Family Mutual Insurance Co. and affiliated property and casualty insurers filed with insurance regulators. Ad spending as percent of sales: Stated advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Worldwide20152014% chg
    Sales$8,068$7,3919.2
    Earnings69451534.7
    Sales and earnings from public documents.


    Headquarters
    American Family Mutual Insurance Co./6000 American Parkway, Madison, Wis. 53783/Phone: (800) 692-6326.

    Facebook:     https://www.facebook.com/amfam

    Twitter:     @amfam

    http://www.amfam.com

Amgen

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media135,761137,014-0.9
      Unmeasured spending93,94694,812-0.9
      Total229,707231,826-0.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Amgen (Nasdaq: AMGN)
    Worldwide20152014% chg
    Sales$21,662$20,0638.0
    Earnings6,9395,15834.5
    Geographic sales20152014% chg
    U.S.17,16715,39611.5
    Rest of world4,4954,667-3.7
    Sales and earnings from public documents.


    Headquarters
    Amgen/1 Amgen Center Drive, Thousand Oaks, Calif. 91320/Phone: (805) 447-1000.

    Twitter:     @Amgen

    http://www.amgen.com

Anheuser-Busch InBev

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$36,261$21,40969.4
    B-to-B magazine577763-24.5
    Local magazine5561,154-51.8
    Newspaper1,2261,764-30.5
    National newspaperNA122NA
    Spanish-language newspaper58675-91.4
    FSI (freestanding inserts)1128-99.5
    Network TV274,178288,818-5.1
    Spot TV14,07214,307-1.6
    Syndicated TV1669573.9
    Cable TV networks114,70599,55615.2
    Spanish-language network TV62,44065,540-4.7
    Network radio827NANA
    National spot radio9152NA
    Local radio6,4754,95530.7
    Outdoor20,35919,7902.9
      Measured media532,814519,0772.6
      Unmeasured spending1,149,9571,049,2389.6
      Total1,682,7711,568,3157.3
    Media spending by brand20152014% chg
    Budweiser370,498406,676-8.9
    Michelob73,79244,03367.6
    Stella Artois55,90437,39449.5
    Anheuser-Busch InBev12,9308,87245.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,712.013.0
    20115,133.013.1
    20125,254.013.2
    20135,958.013.8
    20147,036.015.0
    20156,913.015.9
    Ad costs: Stated worldwide sales and marketing expenses. 2012: Restated in 2014 from $5.258 billion. 2011: Restated in 2014 from $5.143 billion. Ad spending as percent of sales: Worldwide sales and marketing expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Anheuser-Busch InBev (NYSE: BUD)
    Worldwide20152014% chg
    Sales$43,604$47,063-7.3
    Earnings8,2739,216-10.2
    Geographic sales20152014% chg
    North America15,60316,093-3.0
    Latin America North9,09611,269-19.3
    Asia Pacific5,5555,04010.2
    Europe4,0124,865-17.5
    Mexico3,9514,619-14.5
    Latin America South3,4582,96116.8
    Global export and holding companies1,9292,216-13.0
    Sales and earnings from public documents.


    Headquarters
    Anheuser-Busch InBev/Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32-16-27-61-11. Anheuser-Busch InBev/1 Busch Place, St. Louis, Mo. 63118/Phone: (314) 577-2000.

    Twitter:     @ABInBevNews

    http://www.ab-inbev.com

Apollo Education Group (University of Phoenix)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media82,944107,738-23.0
      Unmeasured spending237,291286,696-17.2
      Total320,235394,435-18.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007341.512.6
    2008416.613.3
    2009497.612.6
    2010622.812.9
    2011654.414.1
    2012641.715.3
    2013629.917.4
    2014545.618.2
    2015487.819.0
    Fiscal years. 2015: Year ended August 2015. Ad costs: Stated worldwide marketing costs. Apollo explained its definition of marketing costs in its 10-Ks for years ended August 2015, August 2014 and August 2013: "The substantial majority of costs consist of advertising expenses, compensation for marketing personnel, including personnel responsible for establishing relationships with selected employers, and production of marketing materials. The category also includes other costs directly related to marketing functions." 2014:Restated from $557.649 million. 2013: Restated from $641.784 million and $661.693 million. 2012: Restated from $663.442 million. Ad spending as percent of sales: Worldwide marketing spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2015 and comparable prior year)
    Apollo Education Group (University of Phoenix) (Nasdaq: APOL)
    Worldwide20152014% chg
    Sales$2,566$2,997-14.4
    Earnings24205-88.1
    Geographic sales20152014% chg
    U.S.2,1752,659-18.2
    U.K.2312300.5
    Other16110848.6
    Division sales20152014% chg
    University of Phoenix2,1482,633-18.4
    Apollo Group39133815.7
    Other schools27263.2
    Sales and earnings from public documents.


    Headquarters
    Apollo Education Group (University of Phoenix)/4025 S. Riverpoint Parkway, Phoenix, Ariz. 85040/Phone: (480) 966-5394.

    Facebook:     https://www.facebook.com/universityofphoenix

    Twitter:     @UOPX

    http://www.apollo.edu

Apple

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$43,653$34,75125.6
    Sunday magazine87563138.8
    B-to-B magazine2442239.4
    Local magazine7113-93.5
    Spanish-language magazine26NANA
    Newspaper1,0974,860-77.4
    National newspaper2,4157,009-65.5
    Spanish-language newspaperNA3NA
    FSI (freestanding inserts)43NANA
    Network TV404,951488,023-17.0
    Spot TV1,6771,20239.5
    Syndicated TV1,32110,348-87.2
    Cable TV networks94,005119,514-21.3
    Spanish-language network TV22,60212,51980.5
    National spot radio1360NA
    Local radio69145-52.4
    Outdoor59,72361,180-2.4
      Measured media632,844740,521-14.5
      Unmeasured spending284,62754,411423.1
      Total917,471794,93315.4
    Search65,43941,55157.5
    Media spending by brand20152014% chg
    Apple608,065648,861-6.3
    Beats By Dre24,73591,587-73.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19792.04.2
    19804.53.8
    198118.85.6
    198245.67.8
    198377.87.9
    1984179.711.9
    1985187.59.8
    1986157.88.3
    1987222.48.4
    198897.12.4
    198991.21.7
    199090.91.6
    1991111.31.8
    1992134.11.9
    1993153.41.9
    1994158.21.7
    1995205.01.9
    1996183.01.9
    1997143.02.0
    1998152.02.6
    1999208.03.4
    2000281.03.5
    2001261.04.9
    2002209.03.6
    2003193.03.1
    2004206.02.5
    2005287.02.1
    2006338.01.7
    2007467.01.9
    2008486.01.3
    2009501.01.2
    2010691.01.1
    2011933.00.9
    20121,000.00.6
    20131,100.00.6
    20141,200.00.7
    20151,800.00.8
    Fiscal years ended September. Sales: 2009: Restated. 2008: Restated. 2007: Restated. Ad costs: Stated worldwide advertising expenses. 1988: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/27/2015 and comparable prior year)
    Apple (Nasdaq: AAPL)
    Worldwide20152014% chg
    Sales$223,715$182,79522.4
    Earnings53,39439,51035.1
    Geographic sales20152014% chg
    Other countries95,43683,24814.6
    U.S.81,73268,90918.6
    China56,54730,63884.6
    Division sales20152014% chg
    iPhone155,041101,99152.0
    Mac25,47124,0795.8
    iPad23,22730,283-23.3
    Services19,90918,06310.2
    Accessories10,0678,37920.1
    Sales and earnings from public documents.


    Headquarters
    Apple/One Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996-1010.

    http://www.apple.com

AstraZeneca

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$58,802$73,770-20.3
    Sunday magazine4,11515,717-73.8
    B-to-B magazine1,2724,153-69.4
    Local magazineNA5NA
    Newspaper2241,279-82.5
    National newspaper17910865.7
    Network TV170,830114,32449.4
    Spot TV6,1607,633-19.3
    Syndicated TV33,23532,0733.6
    Cable TV networks53,60972,954-26.5
    Local radio05-94.3
    Outdoor79218-63.7
      Measured media328,506322,2401.9
      Unmeasured spending285,883280,4301.9
      Total614,389602,6691.9
    Search22,12826,009-14.9
    Media spending by brand20152014% chg
    Farxiga120,41961,93994.4
    Symbicort87,909119,022-26.1
    Crestor44,95567,778-33.7
    Movantik25,10492NA
    AstraZeneca20,1564,367361.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    AstraZeneca (NYSE: AZN)
    Worldwide20152014% chg
    Sales$24,708$26,547-6.9
    Earnings2,8261,235128.8
    Geographic sales20152014% chg
    U.S.9,94910,692-6.9
    Continental Europe9,52610,651-10.6
    U.K.8,1776,59624.0
    Asia, Africa and Australia6,2196,397-2.8
    Rest of Americas3,7154,094-9.3
    Intra-group-12,878-11,883NA
    Sales and earnings from public documents.


    Headquarters
    AstraZeneca/2 Kingdom St., Paddington, London, United Kingdom W2 6BD/Phone: 44-20-7604-8000. AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del. 19850/Phone: (302) 886-3000.

    Twitter:     @AstraZeneca

    http://www.astrazeneca-us.com

AT&T

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$88,793$80,35310.5
    Sunday magazineNA13,267NA
    B-to-B magazine2,8183,508-19.7
    Local magazine81800.2
    Spanish-language magazine172525-67.2
    Newspaper20,07433,791-40.6
    National newspaper44,05451,697-14.8
    Spanish-language newspaper1,07460577.5
    FSI (freestanding inserts)385-96.8
    Network TV636,052644,036-1.2
    Spot TV147,453240,878-38.8
    Syndicated TV5,5449,980-44.5
    Cable TV networks522,214473,58410.3
    Spanish-language network TV95,19164,37947.9
    Network radio3,652529590.5
    National spot radio55,26277,749-28.9
    Local radio54,19463,419-14.5
    Outdoor23,41236,177-35.3
      Measured media1,700,0411,794,641-5.3
      Unmeasured spending2,165,4312,063,2585.0
      Total3,865,4723,857,8990.2
    Search117,163108,7157.8
    Media spending by brand20152014% chg
    AT&T1,142,5551,275,194-10.4
    DirecTV338,232329,9442.5
    Cricket217,247173,26125.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20073,430.02.9
    20083,050.02.5
    20092,787.02.3
    20102,982.02.4
    20113,135.02.5
    20122,910.02.3
    20133,268.02.5
    20143,272.02.5
    20153,632.02.5
    Ad costs: Stated worldwide advertising spending. Figures exclude ad spending for DirecTV, which AT&T acquired in July 2015. 2011: Restated. 2010: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    AT&T (NYSE: T)
    Worldwide20152014% chg
    Sales$146,801$132,44710.8
    Earnings13,6876,518110.0
    Division sales20152014% chg
    Business solutions71,12770,6060.7
    Entertainment Group35,29422,23358.7
    Consumer Mobility35,06636,769-4.6
    International4,1020NA
    Corporate and other1,2122,839-57.3
    Sales and earnings from public documents.


    Headquarters
    AT&T/208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.

    Facebook:     https://www.facebook.com/att

    Twitter:     @ATT

    http://www.att.com

AutoNation

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media4,8211,789169.5
      Unmeasured spending240,079210,21114.2
      Total244,900212,00015.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000186.50.9
    2001183.20.9
    2002179.01.0
    2003174.61.0
    2004202.41.1
    2005199.81.1
    2006210.51.2
    2007194.11.2
    2008151.41.1
    2009116.01.1
    2010126.21.0
    2011130.20.9
    2012135.70.9
    2013166.40.9
    2014164.90.9
    2015188.50.9
    Ad costs: Stated advertising expense, net of manufacturer advertising reimbursements. Advertising expenses for 2002 through 2009 reflect restatements by AutoNation. Ad spending as percent of sales: Stated advertising expense (net of manufacturer advertising reimbursements) as percent of stated revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/15 and comparable prior year)
    AutoNation (NYSE: AN)
    Worldwide20152014% chg
    Sales$20,862$19,1099.2
    Earnings4434195.7
    Sales and earnings from public documents.


    Headquarters
    AutoNation/200 S.W. First Ave., Suite 1600, Fort Lauderdale, Fla. 33301/Phone: (954) 769-7000.

    Facebook:     https://www.facebook.com/autonation

    Twitter:     @AutoNation

    http://www.autonation.com

Bank of America Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$24,730$29,678-16.7
    Sunday magazine766896-14.6
    B-to-B magazine708956-25.9
    Local magazine363456-20.4
    Spanish-language magazine13130.0
    Newspaper5,77911,897-51.4
    National newspaper2,9855,032-40.7
    Spanish-language newspaper742-83.5
    Network TV71,778118,212-39.3
    Spot TV2,6779,196-70.9
    Syndicated TV9,5957,96220.5
    Cable TV networks74,20877,674-4.5
    Network radio8271-97.0
    National spot radio9181,527-39.9
    Local radio1,365613122.6
    Outdoor1,9941,21164.7
      Measured media197,892265,633-25.5
      Unmeasured spending1,374,9981,318,3274.3
      Total1,572,8901,583,960-0.7
    Search36,46235,5902.4
    Media spending by brand20152014% chg
    Bank of America162,364208,382-22.1
    Merrill Lynch26,72847,228-43.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,356.03.5
    20082,368.03.3
    20091,933.01.6
    20101,963.01.8
    20112,203.02.4
    20121,873.02.2
    20131,834.02.1
    20141,829.02.2
    20151,811.02.2
    Ad costs: Stated worldwide marketing expenses. Ad spending as percent of sales: (Worldwide marketing spending) as percent of (total revenue net of interest expense).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Bank of America Corp. (NYSE: BAC)
    Worldwide20152014% chg
    Sales$82,507$84,247-2.1
    Earnings15,8884,833228.7
    Geographic sales20152014% chg
    U.S.71,65972,960-1.8
    Europe, Middle East and Africa6,0816,409-5.1
    Asia3,5243,605-2.2
    Latin America and the Caribbean1,2431,273-2.4
    Sales and earnings from public documents.


    Headquarters
    Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.

    Facebook:     https://www.facebook.com/bankofamerica

    Twitter:     @bankofamerica

    http://www.bankofamerica.com

Bayer

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$33,515$57,535-41.7
    Sunday magazineNA2,447NA
    B-to-B magazine13,60419,768-31.2
    Local magazine10585.2
    Spanish-language magazineNA55NA
    Newspaper40572459.4
    National newspaperNA421NA
    Spanish-language newspaper1022-54.1
    FSI (freestanding inserts)47,57547,974-0.8
    Network TV224,575196,21214.5
    Spot TV10,1078,81614.6
    Syndicated TV120,737120,3520.3
    Cable TV networks219,407215,1122.0
    Spanish-language network TV7,1078,880-20.0
    Network radio2,2141,27773.3
    National spot radio5,6491,325326.5
    Local radio6,0193,96351.9
    Outdoor2,299768199.4
      Measured media693,233685,0051.2
      Unmeasured spending496,360407,67821.8
      Total1,189,5931,092,6838.9
    Search11,91815,064-20.9
    Media spending by brand20152014% chg
    Aleve108,579104,0204.4
    Claritin91,89886,0216.8
    Dr. Scholl's72,58657,44126.4
    Alka-Seltzer59,73759,786-0.1
    Bayer44,65543,8431.9
    One A Day44,58753,601-16.8
    Miralax24,62615,42459.7
    Coppertone22,11718,16221.8
    Phillips'21,88421,2762.9
    K9 Advantix21,19823,178-8.5
    Seresto20,1541,051NA
    Skyla17,54418,115-3.1
    TruBiotics14,40714,777-2.5
    Berocca14,22521,832-34.8
    Flintstones11,60713,053-11.1
    TruHeart10,7015,95579.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,594.06.0
    20102,698.35.8
    20112,894.35.7
    20122,920.75.7
    20133,178.56.0
    20143,311.26.0
    20153,339.06.5
    Converted to dollars. Ad costs: Stated worldwide "advertising and customer advice" expenses. Some figures restated by Bayer. 2015: 3.006 billion euros. 2014: 2.491 billion euros. 2013: 2.393 billion euros. 2012: 2.271 billion euros. 2011: 2.078 billion euros. 2010: 2.032 billion euros. 2009: 1.860 billion euros. Ad spending as percent of sales: Worldwide advertising and customer-advice spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Bayer (ETR: BAYN)
    Worldwide20152014% chg
    Sales$51,456$54,950-6.4
    Earnings4,5654,5540.2
    Geographic sales20152014% chg
    Other27,97831,368-10.8
    U.S.12,53611,5848.2
    Germany5,4946,386-14.0
    China4,6804,781-2.1
    Switzerland768831-7.6
    Division sales20152014% chg
    Pharmaceuticals17,00417,961-5.3
    Covestro13,30915,487-14.1
    Crop Science11,51512,620-8.8
    Consumer health6,7495,64319.6
    Animal health1,6551,752-5.5
    Reconcilliation1,2231,487-17.8
    Sales and earnings from public documents.


    Headquarters
    Bayer/AG/Bayerwerk, Kaiser-Wilhelm-Allee-1, Leverkusen, Germany 51368/Phone: 49-214-30-40126. Bayer/Bayer Corp., 100 Bayer Blvd., P.O. Box 915, Whippany, N.J. 07981/Phone: (862) 404-3000.

    Facebook:     https://www.facebook.com/bayer

    Twitter:     @Bayer

    http://www.bayer.com

Berkshire Hathaway

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$198,020$183,6297.8
    Sunday magazine1,7033,144-45.8
    B-to-B magazine6,4527,100-9.1
    Local magazine2,7542,18925.8
    Newspaper34,31333,8241.4
    National newspaper14,84111,76226.2
    Spanish-language newspaper5798-41.8
    Network TV304,044308,301-1.4
    Spot TV117,211111,0245.6
    Syndicated TV110,85697,08314.2
    Cable TV networks499,036464,0297.5
    Spanish-language network TV7,5798,640-12.3
    Network radio21,51524,224-11.2
    National spot radio39,67343,614-9.0
    Local radio64,76567,234-3.7
    Outdoor32,96934,777-5.2
      Measured media1,455,7881,400,6703.9
      Unmeasured spending227,247224,5071.2
      Total1,683,0351,625,1773.6
    Search64,81866,191-2.1
    Media spending by brand20152014% chg
    Geico1,106,6971,109,279-0.2
    Dairy Queen91,96086,3816.5
    Benjamin Moore49,1079,866397.7
    Fruit of the Loom33,87926,12929.7
    Nebraska Furniture Mart27,09111,065144.8
    Berkshire Hathaway26,22231,347-16.3
    Duracell25,13731,185-19.4
    NetJets18,56914,39429.0
    Star Furniture13,29814,742-9.8
    Jordan's Furniture11,53210,20613.0
    Garanimals10,0336,84646.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,122.7NA
    20131,183.0NA
    2014663.8NA
    2015684.0NA
    Ad costs: Figures reflect what Berkshire Hathaway reported to regulators as "advertising" spending (including measured media and other forms of advertising) on the Combined Annual Statements of "National Indemnity Company and its affiliated insurers,"a rollup where Geico accounts for virtually all the ad spending. Figures exclude ad spending for Berkshire Hathaway's non-insurance holdings.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Berkshire Hathaway (NYSE: BRK.B)
    Worldwide20152014% chg
    Sales$210,821$194,6738.3
    Earnings24,08319,87221.2
    Division sales20152014% chg
    McLane Co.48,22346,6403.4
    Insurance group45,85645,6230.5
    Manufacturing36,13636,773-1.7
    Service and retailing23,46614,27664.4
    BNSF21,96723,239-5.5
    Berkshire Hathaway Energy18,23117,6143.5
    Investment and derivative gains/losses10,3474,081153.5
    Finance and financial products6,9646,5266.7
    Investments in Kraft Heinz7306945.2
    Corporate, eliminations and other-1,099-793NA
    Sales and earnings from public documents.


    Headquarters
    Berkshire Hathaway/3555 Farnam St., Suite 1440, Omaha, Neb. 68131/Phone: (402) 346-1400.

    http://www.berkshirehathaway.com

Best Buy Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    MagazineNA$212NA
    B-to-B magazine198326-39.4
    Newspaper42,17788,536-52.4
    National newspaper2,0666,026-65.7
    Spanish-language newspaper2,1083,109-32.2
    FSI (freestanding inserts)10426297.7
    Network TV51,79481,110-36.1
    Spot TV6841,562-56.2
    Syndicated TV5835466.8
    Cable TV networks31,70657,114-44.5
    Spanish-language network TV4644444.4
    Network radio58-41.6
    National spot radio6,8313,312106.3
    Local radio5,1903,30157.2
    Outdoor1,01761266.1
      Measured media144,925246,242-41.1
      Unmeasured spending537,700389,25038.1
      Total682,626635,4927.4
    Search53,08742,99623.5
    Media spending by brand20152014% chg
    Best Buy128,445219,745-41.5
    Pacific Sales12,44014,874-16.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009765.01.7
    2010709.01.4
    2011862.01.7
    2012828.01.8
    2013703.01.8
    2014757.01.9
    2015711.01.8
    2016742.01.9
    Fiscal years. 2016: Fiscal 2016 (12 months ended Jan. 30, 2016). 2015: Fiscal 2015 (12 months ended Jan. 31, 2015). 2014: Fiscal 2014 (12 months ended Feb. 1, 2014). 2013: Fiscal 2013 (11 months ended Feb. 2, 2013). 2012: Fiscal 2012 (12 months ended March 3, 2012). 2011: Fiscal 2011. 2010: Fiscal 2010. 2009: Fiscal 2009. Ad costs: Stated worldwide net advertising expenses. Best Buy said this about advertising in its 10-K for fiscal 2015: "Advertising costs, which are included in SG&A (selling, general and administrative expenses), are expensed the first time the advertisement runs. Advertising costs consist primarily of digital, print and television advertisements, as well as promotional events." Best Buy said this about advertising in its 10-Ks for fiscal 2014, fiscal 2013 and fiscal 2012: "Advertising costs, which are included in SG&A, are expensed the first time the advertisement runs. Advertising costs consist primarily of print and television advertisements as well as promotional events." 2014: Restated. 2013: Restated. 2012: Restated. 2011: Restated. 2010: Restated. Ad spending as percent of sales: Worldwide net advertising spending as percent of revenue. 2015: Percent for fiscal 2015 based on figures in 10-K filed in March 2015. 2014: Percent for fiscal 2014 based on figures in 10-K filed in March 2014. 2013: Percent for 11-month fiscal 2013 based on figures in 10-K filed in March 2014. 2012: Percent for fiscal 2012 based on figures in 10-K filed in March 2014.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/03/16 and comparable prior year)
    Best Buy Co. (NYSE: BBY)
    Worldwide20152014% chg
    Sales$39,528$40,339-2.0
    Earnings8971,233-27.3
    Geographic sales20152014% chg
    U.S.36,36536,0550.9
    International3,1634,284-26.2
    Sales and earnings from public documents.


    Headquarters
    Best Buy Co./7601 Penn Ave. S, Richfield, Minn. 55423/Phone: (612) 291-1000.

    Facebook:     https://www.facebook.com/bestbuy

    Twitter:     @BestBuy

    http://www.bestbuy.com

BlackRock

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media29,75631,170-4.5
      Unmeasured spending174,393199,653-12.7
      Total204,148230,823-11.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012384.04.1
    2013409.04.0
    2014413.03.7
    2015365.03.2
    Ad costs: Stated worldwide "marketing and promotional" expenses. Ad spending as percent of sales: Worldwide "marketing and promotional" expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    BlackRock (NYSE: BLK)
    Worldwide20152014% chg
    Sales$11,401$11,0812.9
    Earnings3,3453,2941.5
    Geographic sales20152014% chg
    Americas7,5027,2863.0
    Europe3,3563,2463.4
    Asia Pacific543549-1.1
    Sales and earnings from public documents.


    Headquarters
    BlackRock/55 E. 52nd St., New York, N.Y. 10055/Phone: (212) 810-5300.

    Facebook:     https://www.facebook.com/blackrock

    Twitter:     @blackrock

    https://www.blackrock.com

BMW Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media185,410172,0307.8
      Unmeasured spending128,660119,3767.8
      Total314,070291,4067.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20136,489.96.4
    20147,103.56.6
    20156,395.96.2
    Ad costs: Stated worldwide "selling expenses," which consist mainly of "marketing, advertising and sales personnel costs." "Selling expenses": 2015: 5.758 billion euros. 2014: 5.344 billion euros. 2013: 4.886 billion euros. Ad spending as percent of sales:Selling expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    BMW Group (ETR: BMW)
    Worldwide20152014% chg
    Sales$102,386$106,873-4.2
    Earnings7,1057,732-8.1
    Geographic sales20152014% chg
    Rest of Europe31,78732,746-2.9
    U.S.20,16618,16611.0
    China17,61319,941-11.7
    Germany14,87817,270-13.8
    Other14,20914,814-4.1
    Rest of Americas3,7333,936-5.1
    Division sales20152014% chg
    Automotive95,01299,924-4.9
    Financial services26,36927,381-3.7
    Motorcycles2,2102,232-1.0
    Other entities89-16.4
    Eliminations-21,213-22,673NA
    Sales and earnings from public documents.


    Headquarters
    BMW Group/Petuelring 130, Munich, Germany 80788/Phone: +49-89-382-2-45-44.

    Facebook:     https://www.facebook.com/bmwusa

    Twitter:     @BMWUSA

    http://www.bmwusa.com

Boehringer Ingelheim

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media142,201166,228-14.5
      Unmeasured spending103,219120,659-14.5
      Total245,420286,888-14.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/15 and comparable prior year)
    Worldwide20152014% chg
    Sales$16,437$17,702-7.1
    Earnings1,7521,39225.9
    Geographic sales20152014% chg
    U.S.6,3836,1653.5
    Europe4,5845,425-15.5
    Asia, Australiasia, Africa4,1634,385-5.1
    Rest of world1,3071,727-24.3
    Division sales20152014% chg
    Prescription medicines12,44213,427-7.3
    Consumer healthcare1,6811,910-12.0
    Animal health1,5141,5020.8
    Biopharmaceuticals640666-3.9
    Industrial customers161197-18.1
    Sales and earnings from public documents.


    Headquarters
    Boehringer Ingelheim/Binger Strasse 173, Ingelheim, Germany 55216/Phone: 49-6132-77-0. Boehringer Ingelheim/900 Ridgebury Road, P.O. Box 368, Ridgefield, Conn. 06877/Phone: (203) 798-9988.

    Facebook:     https://www.facebook.com/boehringerus

    Twitter:     @Boehringer

    http://www.boehringer-ingelheim.com

Bristol-Myers Squibb Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$95,067$58,64462.1
    Sunday magazine11,87810,62111.8
    B-to-B magazineNA453NA
    Local magazineNA30NA
    Newspaper192,103-99.1
    National newspaperNA846NA
    Network TV169,32482,095106.3
    Spot TV1,0351,116-7.3
    Syndicated TV96,63843,034124.6
    Cable TV networks45,00924,49483.8
    Local radio736-81.3
    Outdoor337125168.9
      Measured media419,315223,59687.5
      Unmeasured spendingNA133,073NA
      Total419,315356,66917.6
    Search13,2599,41840.8
    Media spending by brand20152014% chg
    Eliquis248,470216,88514.6
    Opdivo125,8680NA
    Orencia40,8050NA
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,181.06.7
    20091,136.06.0
    2010977.05.0
    2011957.04.5
    2012797.04.5
    2013855.05.2
    2014734.04.6
    2015825.05.0
    Ad costs: Stated worldwide "advertising and product promotion" expenses. Ad spending as percent of sales: Worldwide advertising and product promotion spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Bristol-Myers Squibb Co. (NYSE: BMY)
    Worldwide20152014% chg
    Sales$16,560$15,8794.3
    Earnings1,6312,029-19.6
    Geographic sales20152014% chg
    U.S.8,1887,7166.1
    Rest of world4,1423,45919.7
    Europe3,4913,592-2.8
    Other7391,112-33.5
    Sales and earnings from public documents.


    Headquarters
    Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

    Twitter:     @bmsnews

    http://www.bms.com

Brown-Forman Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media34,39239,071-12.0
      Unmeasured spending155,516140,36710.8
      Total189,907179,4385.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010350.010.8
    2011366.010.8
    2012395.010.9
    2013408.010.8
    2014436.011.0
    2015437.010.7
    2016417.010.4
    Fiscal years. 2016: Year ended April 30, 2016. Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising costs as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 04/30/2015 and comparable prior year)
    Brown-Forman Corp. (NYSE: BF.B)
    Worldwide20152014% chg
    Sales$4,096$3,9463.8
    Earnings6846593.8
    Sales and earnings from public documents.


    Headquarters
    Brown-Forman Corp./850 Dixie Highway, Louisville, Ky. 40210/Phone: (502) 858-1100.

    https://www.brown-forman.com

Caesars Entertainment Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media30,26848,560-37.7
      Unmeasured spending161,732187,150-13.6
      Total192,000235,710-18.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012194.02.4
    2013208.02.5
    2014270.03.2
    2015192.04.1
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising costs as percent of net revenue. (Revenue of Caesars Entertainment Operating Co. excluded from revenue of Caesars Entertainment Corp. effective Jan. 15, 2015.)


    Headquarters
    Caesars Entertainment Corp./One Caesars Palace Drive, Las Vegas, Nev. 89109/Phone: (702) 407-6000.

    http://caesarscorporate.com/

Campbell Soup Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media189,420260,849-27.4
      Unmeasured spending115,45558,88496.1
      Total304,875319,733-4.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010515.07.3
    2011449.06.3
    2012476.06.6
    2013419.05.2
    2014411.05.0
    2015385.04.8
    Fiscal years. 2015: Year ended Aug. 2, 2015. Ad costs: Stated worldwide "advertising and consumer promotion expense." "Advertising and consumer promotion expense" is part of "Marketing and selling expenses." 2012: Restated from $506 million. 2011:Restated from $492 million. Ad spending as percent of sales: Worldwide advertising and consumer promotion spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 08/02/2015 and comparable prior year)
    Campbell Soup Co. (NYSE: CPB)
    Worldwide20152014% chg
    Sales$8,082$8,268-2.2
    Earnings691807-14.4
    Geographic sales20152014% chg
    U.S.6,4006,432-0.5
    Other1,0361,127-8.1
    Australia646709-8.9
    Division sales20152014% chg
    Simple meals4,4464,511-1.4
    Baked snacks2,5022,571-2.7
    Beverages1,1341,186-4.4
    Sales and earnings from public documents.


    Headquarters
    Campbell Soup Co./One Campbell Place, Camden, N.J. 08103/Phone: (856) 342-4800.

    Facebook:     https://www.facebook.com/campbells

    Twitter:     @CampbellSoupCo

    http://www.campbellsoupcompany.com

Canon

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media9,38237,356-74.9
      Unmeasured spending192,112172,92511.1
      Total201,495210,282-4.2
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20101,082.52.6
    20111,020.32.3
    20121,042.52.4
    2013886.42.3
    2014756.22.1
    2015669.12.1
    Ad costs: Stated worldwide advertising expenses converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2015: 80.907 billion yen. 2014: 79.765 billion yen. 2013: 86.398 billion yen. 2012: 83.134 billion yen. 2011: 81.232 billion yen. 2010:94.794 billion yen. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Canon (TYO: 7751)
    Worldwide20152014% chg
    Sales$31,428$35,334-11.1
    Earnings1,6562,415-31.5
    Geographic sales20152014% chg
    Americas9,4649,826-3.7
    Europe8,88510,338-14.1
    Asia and Oceana7,1728,304-13.6
    Japan5,9076,867-14.0
    Division sales20152014% chg
    Office17,43519,678-11.4
    Imaging system10,44212,727-18.0
    Industry and other3,5512,93820.8
    Sales and earnings from public documents.


    Headquarters
    Canon/30-2 Shimomaruko 3-chome, Ohta-ku, Tokyo, Japan 146-8501/Phone: 81-3-3758-2111. Canon/1 Canon Park, Melville, N.Y. 11747/Phone: (631) 330-5000.

    Facebook:     https://www.facebook.com/canonusa

    Twitter:     @CanonUSA

    http://www.usa.canon.com/cusa/home

Capital One Financial Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$28,756$45,125-36.3
    B-to-B magazine97359463.9
    Local magazine29NANA
    Spanish-language magazine84100.0
    Newspaper11,3636,15284.7
    National newspaper2,7305,573-51.0
    Spanish-language newspaperNA0NA
    Network TV93,353123,377-24.3
    Spot TV6,175330NA
    Syndicated TV321-88.2
    Cable TV networks134,464121,10011.0
    National spot radio7,0973,72990.3
    Local radio3,2003,1132.8
    Outdoor4,0064,484-10.6
      Measured media292,155313,603-6.8
      Unmeasured spending1,358,5861,150,82418.1
      Total1,650,7401,464,42712.7
    Search38,38741,389-7.3
    Media spending by brand20152014% chg
    Capital One291,964309,323-5.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20081,118.0NA
    2009588.0NA
    2010958.0NA
    20111,337.0NA
    20121,364.0NA
    20131,373.0NA
    20141,561.0NA
    20151,744.0NA
    Ad costs: Stated worldwide marketing expenses.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Capital One Financial Corp. (NYSE: COF)
    Worldwide20152014% chg
    Sales$23,413$22,2905.0
    Earnings4,0504,428-8.5
    Geographic sales20152014% chg
    U.S.22,16120,9116.0
    International credit card1,2521,379-9.2
    Division sales20152014% chg
    Credit card14,58213,6217.1
    Consumer banking6,4656,4320.5
    Commercial banking2,3522,2016.9
    Other1436-61.1
    Sales and earnings from public documents.


    Headquarters
    Capital One Financial Corp./1680 Capital One Drive, McLean, Va. 22102/Phone: (703) 720-2500.

    Facebook:     https://www.facebook.com/capitalone

    Twitter:     @CapitalOne

    http://www.capitalone.com

Carnival Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media61,76687,093-29.1
      Unmeasured spending207,845188,27310.4
      Total269,610275,366-2.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012527.03.4
    2013588.03.8
    2014623.03.9
    2015627.04.0
    Fiscal years ended Nov. 30. Ad costs: Stated worldwide advertising expenses for Carnival Corp. Ad spending as percent of sales: Worldwide advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 11/30/2015 and comparable prior year)
    Carnival Corp. (NYSE: CCL)
    Worldwide20152014% chg
    Sales$15,714$15,884-1.1
    Earnings1,7571,21644.5
    Geographic sales20152014% chg
    North America8,0157,7623.3
    Europe5,1335,676-9.6
    Australia and Asia2,2562,0977.6
    Other310349-11.2
    Sales and earnings from public documents.


    Headquarters
    Carnival Corp./3655 N.W. 87th Ave., Miami, Fla. 33178/Phone: (305) 599-2600.

    Facebook:     https://www.facebook.com/carnival

    Twitter:     @CarnivalCruise

    http://www.carnivalcorp.com

CBS Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media124,452126,282-1.4
      Unmeasured spending191,294230,471-17.0
      Total315,747356,753-11.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006369.52.6
    2007348.12.5
    2008344.52.5
    2009314.32.4
    2010432.03.2
    2011399.02.9
    2012419.03.3
    2013449.03.2
    2014410.03.0
    2015369.02.7
    Ad costs: CBS Corp.'s stated worldwide "advertising costs" since it became an independent company at year-end 2005. 2013: Restated in 2015 from $450 million. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    CBS Corp. (NYSE: CBS)
    Worldwide20152014% chg
    Sales$13,886$13,8060.6
    Earnings1,4132,959-52.2
    Geographic sales20152014% chg
    U.S.11,88212,013-1.1
    Other Europe6916575.2
    Other44636322.9
    U.K.34527027.8
    Canada28624118.7
    Asia236262-9.9
    Division sales20152014% chg
    Entertainment8,4388,3091.6
    Local broadcasting2,6072,756-5.4
    Cable networks2,2422,1763.0
    Publishing7807780.3
    Eliminations-181-213NA
    Sales and earnings from public documents.


    Headquarters
    CBS Corp./51 W. 52nd St., Floor 35, New York, N.Y. 10019/Phone: (212) 975-4321.

    Facebook:     https://www.facebook.com/cbs

    Twitter:     @CBS

    http://www.cbscorporation.com

CenturyLink

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media88,658102,220-13.3
      Unmeasured spending121,342111,7808.6
      Total210,000214,000-1.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200925.00.5
    201049.00.7
    2011275.01.8
    2012189.01.0
    2013210.01.2
    2014214.01.2
    2015210.01.2
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Advertising costs as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    CenturyLink (NYSE: CTL)
    Worldwide20152014% chg
    Sales$17,900$18,031-0.7
    Earnings87877213.7
    Sales and earnings from public documents.


    Headquarters
    CenturyLink/100 CenturyLink Drive, Monroe, La. 71203/Phone: (318) 388-9000.

    Facebook:     https://www.facebook.com/centurylink

    Twitter:     @CenturyLink

    http://news.centurylink.com

Chanel

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media152,638153,794-0.8
      Unmeasured spending245,672247,531-0.8
      Total398,310401,325-0.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    Chanel/135 Avenue Charles de Gaulle, Neuilly-sur-Seine, France 92200/Phone: 33-1-58-37-40-00. Chanel/9 W. 57th St., Floor 44, New York, N.Y. 10019/Phone: (212) 303-5978.

    Facebook:     https://www.facebook.com/chanel

    Twitter:     @CHANEL

    http://www.chanel.com

Charles Schwab Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media82,52187,354-5.5
      Unmeasured spending166,479157,6465.6
      Total249,000245,0001.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012241.04.9
    2013257.04.7
    2014245.04.0
    2015249.03.9
    Ad costs: Stated advertising and market development expense Ad spending as percent of sales: Advertising and market development expense as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Charles Schwab Corp. (NYSE: SCHW)
    Worldwide20152014% chg
    Sales$6,380$6,0585.3
    Earnings1,4471,3219.5
    Sales and earnings from public documents.


    Headquarters
    Charles Schwab Corp./211 Main St., San Francisco, Calif. 94105/Phone: (415) 667-7000.

    Facebook:     https://www.facebook.com/charlesschwab

    Twitter:     @CharlesSchwab

    https://www.schwab.com

Charter Communications

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    MagazineNA$92NA
    Sunday magazineNA441NA
    B-to-B magazine1,2141,241-2.2
    Newspaper9,20412,937-28.9
    National newspaper78550NA
    Spanish-language newspaper126306-58.9
    Network TV650994-34.6
    Spot TV260,676250,7823.9
    Syndicated TV2231-29.2
    Cable TV networks3,8063,39312.2
    Spanish-language network TV14NANA
    Network radio570NANA
    National spot radio6461,173-44.9
    Local radio10,44411,150-6.3
    Outdoor4,6344,737-2.2
      Measured media292,788287,3271.9
      Unmeasured spending889,927845,8855.2
      Total1,182,7151,133,2124.4
    Search32,47722,29545.7
    Media spending by brand20152014% chg
    Time Warner Cable231,915228,6671.4
    Charter/Spectrum34,74532,8885.6
    Bright House Networks23,74423,1382.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010267.03.8
    2011285.04.0
    2012325.04.3
    2013357.04.4
    2014380.04.2
    2015389.04.0
    Ad costs: Stated advertising costs; 2015 and prior is for Charter Communications excluding Time Warner Cable and Bright House Networks, which Charter acquired in May 2016. Ad spending as percent of sales: Stated advertising costs as percent of operating revenue; 2015 and prior is for Charter Communications excluding Time Warner Cable and Bright House Networks, which Charter acquired in May 2016.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Charter Communications (Nasdaq: CHTR)
    Worldwide20152014% chg
    Sales$9,754$9,1087.1
    Earnings-271-183NA
    Sales and earnings from public documents.


    Headquarters
    Charter Communications/400 Atlantic St., Floor 10, Stamford, Conn. 06901/Phone: (203) 905-7800.

    Facebook:     https://www.facebook.com/chartercom

    Twitter:     @CharterCom

    https://www.charter.com/browse/holiday/

Church & Dwight Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media329,002388,164-15.2
      Total329,002388,164-15.2
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010338.013.1
    2011354.112.9
    2012357.312.2
    2013399.812.5
    2014416.912.6
    2015417.512.3
    Ad costs: Stated worldwide "marketing expenses." Ad spending as percent of sales: Worldwide marketing expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Church & Dwight Co. (NYSE: CHD)
    Worldwide20152014% chg
    Sales$3,395$3,2982.9
    Earnings410414-0.8
    Geographic sales20152014% chg
    U.S.2,8182,6715.5
    Rest of world577627-7.9
    Division sales20152014% chg
    Household products1,5441,4665.3
    Personal care products1,0371,0053.2
    International501535-6.4
    SPD3122917.4
    Sales and earnings from public documents.


    Headquarters
    Church & Dwight Co./500 Charles Ewing Blvd., Ewing, N.J. 08628/Phone: (609) 806-1200.

    http://www.churchdwight.com/

Citigroup

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$27,463$41,005-33.0
    Sunday magazine9621,223-21.3
    B-to-B magazine9481,408-32.7
    Local magazine224426-47.4
    Spanish-language magazineNA13NA
    Newspaper5,51612,076-54.3
    National newspaper4,5668,774-48.0
    Spanish-language newspaper55210-73.7
    Network TV65,81281,869-19.6
    Spot TV9,68528,368-65.9
    Syndicated TV22NANA
    Cable TV networks48,75044,7179.0
    Spanish-language network TVNA1,182NA
    Network radio910NANA
    National spot radio2,2641,82424.1
    Local radio3,4262,76623.9
    Outdoor20,58626,116-21.2
      Measured media191,189251,977-24.1
      Unmeasured spending468,364526,730-11.1
      Total659,553778,707-15.3
    Search24,87618,95531.2
    Media spending by brand20152014% chg
    Citi190,721251,504-24.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20052,533.03.0
    20062,471.02.9
    20072,729.03.5
    20082,188.04.2
    20091,415.01.8
    20101,645.01.9
    20112,268.02.9
    20122,164.03.1
    20131,888.02.5
    20141,844.02.4
    20151,547.02.0
    Ad costs: Stated worldwide spending on advertising and marketing. 2012: Restated in 2014 from $2.224 billion. 2011: Restated in 2014 from $2.346 billion. 2008: Year of global financial meltdown. Ad spending as percent of sales: Worldwide advertising and marketing spending as percent of total revenue net of interest expense.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Citigroup (NYSE: C)
    Worldwide20152014% chg
    Sales$76,354$77,219-1.1
    Earnings17,2427,313135.8
    Geographic sales20152014% chg
    North America32,55332,609-0.2
    Asia14,01714,487-3.2
    Latin America11,24112,558-10.5
    Europe, Middle East, Africa9,7999,4154.1
    Citi Holdings7,8377,849-0.2
    Corporate/other907301201.3
    Division sales20152014% chg
    Global consumer banking33,86236,017-6.0
    Institutional clients group33,74833,0522.1
    Citi Holdings7,8377,849-0.2
    Corporate, other907301201.3
    Sales and earnings from public documents.


    Headquarters
    Citigroup/388 Greenwich St., New York, N.Y. 10013/Phone: (212) 559-1000.

    Facebook:     https://www.facebook.com/citi

    Twitter:     @Citi

    http://www.citigroup.com/citi/

Clorox Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$61,465$74,888-17.9
    Sunday magazine379747-49.2
    B-to-B magazine167201-16.8
    Spanish-language magazine781160389.6
    Newspaper995.9
    FSI (freestanding inserts)9,4825,01988.9
    Network TV49,32546,7705.5
    Spot TV8,89110,538-15.6
    Syndicated TV20,61218,16013.5
    Cable TV networks92,19495,667-3.6
    Spanish-language network TV29,63431,776-6.7
    Network radio461,536-97.0
    National spot radio537596-9.9
    Local radio2,2594,290-47.3
    Outdoor1045-78.4
      Measured media275,791290,400-5.0
      Unmeasured spending185,109147,26825.7
      Total460,900437,6685.3
    Media spending by brand20152014% chg
    Clorox102,52195,3917.5
    Hidden Valley37,27838,275-2.6
    Glad36,69531,75415.6
    Burt's Bees25,86134,821-25.7
    Fresh Step19,48427,377-28.8
    Kingsford10,36115,292-32.2
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009474.09.2
    2010494.09.4
    2011502.09.6
    2012482.08.8
    2013498.09.0
    2014503.09.1
    2015523.09.2
    Fiscal years ended June. 2015: Year ended June 2015. Ad costs: Stated worldwide "advertising costs." 2014: Restated. 2013: Restated. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Clorox Co. (NYSE: CLX)
    Worldwide20152014% chg
    Sales$5,655$5,5142.6
    Earnings5805583.9
    Geographic sales20152014% chg
    U.S.4,6094,4663.2
    Foreign1,0461,048-0.2
    Division sales20152014% chg
    Cleaning1,8241,7762.7
    Household1,7941,7095.0
    International1,0871,093-0.5
    Lifestyle9509361.5
    Sales and earnings from public documents.


    Headquarters
    Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000.

    Twitter:     @CloroxCo

    http://www.thecloroxcompany.com

Coca-Cola Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$50,951$37,26436.7
    B-to-B magazine772929-16.9
    Local magazine23012386.4
    Spanish-language magazine441,094-96.0
    Newspaper62142845.2
    National newspaper1,2401,476-15.9
    Spanish-language newspaper1732-46.9
    FSI (freestanding inserts)1,6853,057-44.9
    Network TV115,627153,602-24.7
    Spot TV1,7561,7222.0
    Syndicated TV7938108.4
    Cable TV networks146,763121,36620.9
    Spanish-language network TV23,86036,162-34.0
    Network radio3,6124,527-20.2
    National spot radio18,439357NA
    Local radio10,3416,41661.2
    Outdoor42,68528,11951.8
      Measured media418,721396,7105.5
      Unmeasured spending334,707266,76125.5
      Total753,428663,47213.6
    Media spending by brand20152014% chg
    Coca-Cola (Coke)254,188264,919-4.1
    Gold Peak27,51218,97645.0
    Sprite23,91912,00399.3
    Powerade22,25621,0865.6
    Minute Maid20,27615,40231.7
    Simply19,60414,72633.1
    Glaceau17,15020,272-15.4
    Dasani11,4116,43077.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,774.0NA
    20082,998.0NA
    20092,791.0NA
    20102,917.0NA
    20113,256.0NA
    20123,342.0NA
    20133,266.0NA
    20143,499.0NA
    20153,976.0NA
    Ad costs: Stated worldwide advertising expenses (including media and production).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Coca-Cola Co. (NYSE: KO)
    Worldwide20152014% chg
    Sales$44,294$45,998-3.7
    Earnings7,3517,0983.6
    Geographic sales20152014% chg
    International23,93426,235-8.8
    U.S.20,36019,7633.0
    Sales and earnings from public documents.


    Headquarters
    Coca-Cola Co./One Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

    Facebook:     https://www.facebook.com/thecocacolaco

    Twitter:     @cocacolaco

    http://www.thecoca-colacompany.com

Colgate-Palmolive Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media166,508214,697-22.4
      Unmeasured spending216,517196,68610.1
      Total383,025411,383-6.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20051,194.010.5
    20061,320.010.8
    20071,546.011.2
    20081,650.010.8
    20091,534.010.0
    20101,656.010.6
    20111,734.010.4
    20121,792.010.5
    20131,891.010.9
    20141,784.010.3
    20151,491.09.3
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Colgate-Palmolive Co. (NYSE: CL)
    Worldwide20152014% chg
    Sales$16,034$17,277-7.2
    Earnings1,3842,180-36.5
    Geographic sales20152014% chg
    Oral, personal and home care Latin America4,3274,769-9.3
    Oral, personal and home care North America3,1493,1240.8
    Oral, personal and home care Europe/South Pacific2,8703,406-15.7
    Oral, personal and home care Asia2,4782,515-1.5
    Pet nutrition2,2122,255-1.9
    Oral, personal and home care Africa/Eurasia9981,208-17.4
    Division sales20152014% chg
    Oral, personal and home care13,82215,022-8.0
    Pet nutrition2,2122,255-1.9
    Sales and earnings from public documents.


    Headquarters
    Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.

    Facebook:     https://www.facebook.com/colgate

    Twitter:     @Colgate

    http://www.colgatepalmolive.com

Comcast Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$71,743$82,651-13.2
    Sunday magazine247471-47.6
    B-to-B magazine9,7849,0288.4
    Local magazine30725520.2
    Spanish-language magazine135710-81.0
    Newspaper37,24652,498-29.1
    National newspaper25,51322,68212.5
    Spanish-language newspaper2,0892,363-11.6
    Network TV275,323222,38623.8
    Spot TV336,792352,516-4.5
    Syndicated TV47,46441,61314.1
    Cable TV networks358,055269,59732.8
    Spanish-language network TV37,67624,65952.8
    Network radio6,9428,292-16.3
    National spot radio118,81689,34033.0
    Local radio83,99875,94010.6
    Outdoor82,65183,204-0.7
      Measured media1,494,7831,338,20511.7
      Unmeasured spending1,940,8181,690,34914.8
      Total3,435,6013,028,55313.4
    Search94,39892,4792.1
    Media spending by brand20152014% chg
    Universal Pictures (including parks)588,965444,66832.5
    Xfinity385,408401,028-3.9
    Comcast153,312145,0015.7
    NBC131,660136,583-3.6
    DVDs and videos89,50030,931189.4
    Focus Features72,99686,856-16.0
    USA Network11,06717,652-37.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,056.0NA
    20102,409.0NA
    20114,243.07.6
    20124,831.07.7
    20134,978.07.7
    20145,086.07.4
    20155,943.08.0
    Ad costs: Stated worldwide "advertising, marketing and promotion" costs. 2014: Restated from $5.078 billion. 2013: Restated from $4.969 billion. 2012: Restated from $4.807 billion. 2011: Restated from $4.231 billion (including about 11 months of NBC Universal costs; restated from $4.240 billion). 2010: Not including NBC Universal; restated from $2.415 billion. Ad spending as percent of sales: Worldwide advertising, marketing and promotion spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Comcast Corp. (Nasdaq: CMCSA)
    Worldwide20152014% chg
    Sales$74,510$68,7758.3
    Earnings8,1638,380-2.6
    Geographic sales20152014% chg
    U.S.68,71164,3426.8
    Foreign (from NBCU)5,7994,43330.8
    Division sales20152014% chg
    Cable communications46,87944,1406.2
    NBCU: cable networks9,6289,5630.7
    NBCU: broadcast television8,5308,542-0.1
    NBCU: filmed entertainment7,2875,00845.5
    NBCU: theme parks3,3392,62327.3
    NBCU: corporate and NBCU headquarters, other and eliminations-1,153-1,101NA
    Sales and earnings from public documents.


    Headquarters
    Comcast Corp./One Comcast Center, 1701 JFK Blvd., Philadelphia, Pa. 19103/Phone: (215) 286-1700.

    Twitter:     @comcast

    http://corporate.comcast.com

Compagnie Financiere Richemont

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media94,771103,690-8.6
      Unmeasured spending157,387172,201-8.6
      Total252,158275,891-8.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2016 and comparable prior year)
    Compagnie Financiere Richemont (VTX: CFR)
    Worldwide20152014% chg
    Sales$12,232$13,217-7.5
    Earnings2,7162,15026.3
    Geographic sales20152014% chg
    Asia Pacific4,3485,205-16.5
    Europe3,7423,894-3.9
    Americas1,9272,016-4.4
    Japan1,1391,03310.2
    Middle East1,0771,0680.8
    Division sales20152014% chg
    Jewellery maisons6,6797,182-7.0
    Specialist watchmakers3,5623,965-10.2
    Other1,9912,069-3.8
    Sales and earnings from public documents.


    Headquarters
    Compagnie Financiere Richemont/50, chemin de la Chenaie, CP30, Bellevue, Geneva, Switzerland 1293/Phone: 41-0-22-721-3500.

    https://www.richemont.com

ConAgra Foods

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media117,012109,1247.2
      Unmeasured spending204,880280,319-26.9
      Total321,892389,443-17.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008377.03.4
    2009380.63.1
    2010409.13.4
    2011371.93.0
    2012362.32.7
    2013463.43.4
    2014414.02.6
    2015344.22.2
    Fiscal years. 2015: Year ended May 2015 (fiscal 2015). 2014: Year ended May 2014 (fiscal 2014). 2013: Year ended May 2013 (fiscal 2013). 2012: Year ended May 2012 (fiscal 2012). 2011: Year ended May 2011 (fiscal 2011). 2010: Year ended May 2010(fiscal 2010). 2009: Year ended May 2009 (fiscal 2009). 2008: Year ended May 2008 (fiscal 2008). Ad costs: Stated worldwide "advertising and promotion" expenses. Advertising and promotion expenses are a subset of ConAgra's marketing costs. 2014: Restated from $417.4 million. 2013: Restated from $466.3 million and from $474.0 million. 2012: Restated from $364.5 million. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2015 and comparable prior year)
    ConAgra Foods (NYSE: CAG)
    Worldwide20152014% chg
    Sales$15,832$15,844-0.1
    Earnings-253303NA
    Division sales20152014% chg
    Consumer foods7,3047,316-0.2
    Commercial foods4,4634,3323.0
    Private brands4,0654,196-3.1
    Sales and earnings from public documents.


    Headquarters
    ConAgra Foods/One ConAgra Drive, Omaha, Neb. 68102/Phone: (402) 240-4000.

    Facebook:     https://www.facebook.com/conagrafoods

    Twitter:     @ConAgraFoods

    http://www.conagrafoods.com

Constellation Brands

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$4,284$1,263239.1
    B-to-B magazine2570-64.7
    Local magazine203212-4.7
    Newspaper37680368.2
    Spanish-language newspaper141-97.1
    Network TV38,78534,05113.9
    Spot TV2,5975,337-51.3
    Cable TV networks87,58565,09934.5
    Spanish-language network TV49,86655,703-10.5
    Network radio286363-21.3
    National spot radio9931,749-43.2
    Local radio1,6762,256-25.7
    Outdoor13,33911,58515.1
      Measured media200,014177,80912.5
      Unmeasured spending226,089183,28823.4
      Total426,104361,09818.0
    Media spending by brand20152014% chg
    Corona125,756126,462-0.6
    Modelo48,89636,37734.4
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012121.94.4
    2013278.55.7
    2014406.16.7
    2015468.37.2
    Fiscal years ended in February. 2015: Year ended Feb. 29, 2016. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 2/29/2016 and comparable prior year)
    Constellation Brands (NYSE: STZ)
    Worldwide20152014% chg
    Sales$6,548$6,0288.6
    Earnings1839-99.9
    Geographic sales20152014% chg
    U.S.5,9615,36011.2
    Non-U.S. (primarily Canada)588668-12.1
    Division sales20152014% chg
    Beer3,6233,18913.6
    Wine2,5912,5232.7
    Spirits3343165.8
    Sales and earnings from public documents.


    Headquarters
    Constellation Brands/207 High Point Drive, Building 100, Victor, N.Y. 14564/Phone: (585) 678-7100.

    http://www.cbrands.com

Coty

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media169,155202,917-16.6
      Unmeasured spending138,782111,76424.2
      Total307,936314,681-2.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009795.223.5
    2010806.423.2
    2011974.723.9
    20121,086.023.6
    20131,072.323.1
    20141,070.023.5
    20151,007.722.9
    Fiscal years ended June 30. 2015: Year ended June 30, 2015. Ad costs: Stated worldwide advertising and promotional costs. Included in advertising and promotional costs were costs for depreciation of marketing furniture and fixtures, such as product displays, of $69.8 million in fiscal 2015; $67.5 million in fiscal 2014; $65.2 million in fiscal 2013; $57.8 million in 2012; $49.3 million in 2011; $46.1 in 2010; and $44.9 million in 2009. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Coty (NYSE: COTY)
    Worldwide20152014% chg
    Sales$4,395$4,552-3.4
    Earnings233-97NA
    Geographic sales20152014% chg
    All other2,0532,172-5.4
    U.S.1,3431,3390.3
    Travel retail and export483498-3.0
    U.K.403415-3.0
    Netherlands8394-11.3
    Switzerland3035-13.2
    Division sales20152014% chg
    Fragrances2,1782,324-6.3
    Color cosmetics1,4451,3665.8
    Skin and body care772861-10.4
    Sales and earnings from public documents.


    Headquarters
    Coty/350 Fifth Ave., Floor 17, New York, N.Y. 10018/Phone: (212) 389-7300.

    Facebook:     https://www.facebook.com/cotyinc

    Twitter:     @COTYInc

    http://www.coty.com

Cox Enterprises

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$55NANA
    B-to-B magazine2,4932,2948.7
    Local magazine6669-3.6
    Newspaper11,76317,926-34.4
    Spanish-language newspaper371785-52.7
    Network TV16,84116,2063.9
    Spot TV75,83271,9155.4
    Cable TV networks46,44854,840-15.3
    Network radio5,6264,43726.8
    National spot radio9,14012,674-27.9
    Local radio10,62410,695-0.7
    Outdoor9,83311,102-11.4
      Measured media189,091202,944-6.8
      Unmeasured spending274,321294,418-6.8
      Total463,412497,362-6.8
    Search24,75725,845-4.2
    Media spending by brand20152014% chg
    Cox105,528110,839-4.8
    Autotrader57,91956,2742.9
    Kelley Blue Book13,37021,657-38.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Worldwide20152014% chg
    Sales$18,100$17,1005.8
    Sales and earnings from public documents.


    Headquarters
    Cox Enterprises/6205 Peachtree Dunwoody Road, Atlanta, Ga. 30328/Phone: (678) 645-0000.

    Facebook:     https://www.facebook.com/coxenterprises

    Twitter:     @CoxEnterprises

    http://www.coxenterprises.com/

CVS Health Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media82,93884,582-1.9
      Unmeasured spending297,242291,2722.0
      Total380,180375,8541.2
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007291.00.4
    2008324.00.4
    2009317.00.3
    2010234.00.2
    2011211.00.2
    2012221.00.2
    2013177.00.1
    2014212.00.2
    2015221.00.1
    Ad costs: Stated worldwide advertising costs, net of (that is, excluding) vendor funding. (Vendor funding includes cooperative advertising money that CVS receives from suppliers.) Ad spending as percent of sales: Net worldwide advertising spending as percent of CVS Health sales. Net worldwide advertising spending as percent of CVS Health's Retail Pharmacy Segment sales: 2014: 0.3%. 2013: 0.3%. 2012: 0.3%. 2011: 0.4%. 2010: 0.4%. 2009: 0.6%. 2008: 0.7%. 2007: 0.6%. CVS in February 2013 bought Drogaria Onofre, Brazil's eighth-largest chain of drugstores. That marked CVS's first expansion beyond the U.S.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    CVS Health Corp. (NYSE: CVS)
    Worldwide20152014% chg
    Sales$153,290$139,36710.0
    Earnings5,2394,64412.8
    Division sales20152014% chg
    Pharmacy services100,36388,44013.5
    Retail/LTC72,00767,7986.2
    Intersegment elimination-19,080-16,871NA
    Sales and earnings from public documents.


    Headquarters
    CVS Health Corp./1 CVS Drive, Woonsocket, R.I. 02895/Phone: (401) 765-1500.

    Facebook:     https://www.facebook.com/cvs

    Twitter:     @CVSHealth

    http://www.cvshealth.com

Daimler

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$34,162$25,46334.2
    Sunday magazine383NANA
    B-to-B magazine6,3465,7979.5
    Local magazine466216115.3
    Spanish-language magazineNA84NA
    Newspaper40732NA
    National newspaper14,75413,4469.7
    Spanish-language newspaper31342.9
    Network TV138,045148,222-6.9
    Spot TV26,40427,919-5.4
    Syndicated TV1,31363NA
    Cable TV networks96,70382,12217.8
    Spanish-language network TV1,171448161.2
    Network radio3,3462,71123.4
    National spot radio208660-68.5
    Local radio3,5873,869-7.3
    Outdoor1,2481,606-22.3
      Measured media328,545312,6595.1
      Unmeasured spending261,929249,2645.1
      Total590,474561,9235.1
    Media spending by brand20152014% chg
    Mercedes-Benz320,829303,8135.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Daimler (ETR: DAI)
    Worldwide20152014% chg
    Sales$166,025$172,632-3.8
    Earnings9,6769,690-0.1
    Geographic sales20152014% chg
    U.S.46,56444,2775.2
    Rest of Western Europe30,62330,936-1.0
    Germany24,43827,182-10.1
    Rest of Asia21,17121,470-1.4
    Rest of world20,54924,829-17.2
    China16,31117,671-7.7
    Rest of NAFTA6,3686,2671.6
    Division sales20152014% chg
    Mercedes-Benz cars89,92494,242-4.6
    Daimler trucks39,55840,279-1.8
    Daimler financial services19,68619,826-0.7
    Mercedes-Benz vans12,36212,762-3.1
    Daimler buses4,4945,523-18.6
    Sales and earnings from public documents.


    Headquarters
    Daimler/Mercedesstrasse 137, Stuttgart, Germany 70327/Phone: 49-711-17-0. Daimler/4747 N. Channel Ave., Portland, Ore. 97217/Phone: (503) 745-8000.

    Twitter:     @Daimler_News

    http://www.daimler.com

Darden Restaurants

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media156,480194,520-19.6
      Unmeasured spending86,52057,78049.7
      Total243,000252,300-3.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009308.34.3
    2010311.94.4
    2011340.24.5
    2012215.64.1
    2013241.14.1
    2014252.34.0
    2015243.33.6
    Fiscal years. 2015: Year ended May 31, 2015 (fiscal 2015). 2014: Year ended May 25, 2014 (fiscal 2014). 2013: Year ended May 26, 2013 (fiscal 2013). 2012: Year ended May 27, 2012 (fiscal 2012). 2011: Year ended May 29, 2011 (fiscal 2011). 2010: Year ended May 30, 2010 (fiscal 2010). 2009: Year ended May 31, 2009 (fiscal 2009). Ad costs: Stated worldwide "advertising expenses." 2014: Ad expenses for continuing operations (excludes Red Lobster). 2013: Ad expenses for continuing operations (restated from $409.2 million;excludes Red Lobster). 2012: Ad expenses for continuing operations (restated from $357.2 million; excludes Red Lobster). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2015 and comparable prior year)
    Darden Restaurants (NYSE: DRI)
    Worldwide20152014% chg
    Sales$6,764$6,2867.6
    Earnings710286147.9
    Sales and earnings from public documents.


    Headquarters
    Darden Restaurants/1000 Darden Center Drive, Orlando, Fla. 32837/Phone: (407) 245-4000.

    Twitter:     @Darden

    http://www.darden.com

Dell

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media107,840137,174-21.4
      Unmeasured spending225,892181,69224.3
      Total333,732318,8654.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005773.01.4
    2006836.01.5
    2007943.01.5
    2008811.01.3
    2009619.01.2
    2010730.01.2
    2011860.01.4
    2012833.01.5
    2013670.01.2
    2014660.01.1
    2015668.01.2
    Fiscal years. 2015: Year ended Jan. 29, 2016. 2014: Year ended Jan. 30. 2015. 2013: Year ended Jan. 31, 2014. 2012: Year ended Feb. 1, 2013. 2011: Year ended Feb. 3, 2012. 2010: Year ended Jan. 28, 2011. 2009: Year ended Jan. 29, 2010. 2008: Year ended Jan. 30, 2009. 2007: Year ended Feb. 1, 2008. 2006: Year ended Feb. 2, 2007. 2005: Year ended Feb. 3, 2006. Ad costs: Stated worldwide advertising costs from when Dell was publicly traded company. Dell pays for advertising in part with cooperative advertising money that Dell gets through the "Intel inside" marketing program of Intel Corp., a microprocessor supplier. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/29/2016 and comparable prior year)
    Worldwide20152014% chg
    Sales$54,886$58,119-5.6
    Earnings-1,104-1,221NA
    Sales and earnings from public documents.


    Headquarters
    Dell/One Dell Way, Round Rock, Texas 78682/Phone: (512) 728-7800.

    Facebook:     https://www.facebook.com/dell

    Twitter:     @Dell

    http://www.dell.com

Deutsche Telekom (T-Mobile US)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$888$12,284-92.8
    B-to-B magazine19NANA
    Local magazine7NANA
    Newspaper7,58026,888-71.8
    National newspaper8,12212,227-33.6
    Spanish-language newspaper1,2461,301-4.3
    Network TV340,651245,15839.0
    Spot TV12,45417,873-30.3
    Syndicated TV17,2592,267661.3
    Cable TV networks235,031183,88227.8
    Spanish-language network TV105,40788,86318.6
    Network radio4,255231NA
    National spot radio101,05592,5429.2
    Local radio68,15656,36220.9
    Outdoor54,84960,263-9.0
      Measured media956,978800,14119.6
      Unmeasured spending643,022599,8597.2
      Total1,600,0001,400,00014.3
    Search48,79732,86148.5
    Media spending by brand20152014% chg
    T-Mobile708,430628,75912.7
    MetroPCS248,459171,17245.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011711.03.4
    2012949.04.8
    20131,000.04.1
    20141,400.04.7
    20151,600.05.0
    Figures shows are for T-Mobile US. Ad costs: Stated advertising expenses. 2013: Including MetroPCS starting May 1, 2013. 2012: Excluding MetroPCS. 2011: Excluding MetroPCS. Ad spending as percent of sales: Advertising spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Deutsche Telekom (T-Mobile US) (NYSE: TMUS)
    Worldwide20152014% chg
    Sales$76,866$83,344-7.8
    Earnings3,6663,855-4.9
    Geographic sales20152014% chg
    Rest of world49,04150,058-2.0
    Germany27,85633,230-16.2
    Sales and earnings from public documents.


    Headquarters
    Deutsche Telekom (T-Mobile US)/Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49-228-181-4949. Deutsche Telekom (T-Mobile US)/12920 S.E. 38th St., Bellevue, Wash. 98006/Phone: (425) 378-4000.

    Facebook:     https://www.facebook.com/tmobile

    Twitter:     @TMobile

    http://www.t-mobile.com

DeVry Education Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media67,60771,262-5.1
      Unmeasured spending126,233124,9951.0
      Total193,840196,257-1.2
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012266.012.8
    2013261.013.3
    2014259.013.5
    2015264.213.8
    Fiscal years ended June 30. Ad costs: Stated advertising expenses. Ad spending as percent of sales: Advertising expenses as percent of worldwide consolidated revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    DeVry Education Group (NYSE: DV)
    Worldwide20152014% chg
    Sales$1,910$1,923-0.7
    Earnings1401344.4
    Geographic sales20152014% chg
    Domestic operations1,4011,457-3.9
    Dominica, St. Kitts and St. Maarten3383282.9
    Brazil15912626.9
    Other1212-4.8
    Division sales20152014% chg
    Medical and health care85976911.7
    Business, technology and management794930-14.6
    International and professional education25922813.5
    Intersegment revenue-3-4NA
    Sales and earnings from public documents.


    Headquarters
    DeVry Education Group/3005 Highland Parkway, Downers Grove, Ill. 60515/Phone: (630) 515-7700.

    Facebook:     https://www.facebook.com/devryeducationgroup

    Twitter:     @DeVryGroup

    http://www.devryeducationgroup.com

Diageo

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$25,997$23,9868.4
    Sunday magazine5311,345-60.5
    B-to-B magazine125227-45.0
    Local magazine8371,785-53.1
    Spanish-language magazineNA90NA
    Newspaper7201,757-59.0
    National newspaper4,9245,363-8.2
    Spanish-language newspaper344-93.7
    FSI (freestanding inserts)420719-41.6
    Network TV7,5158,350-10.0
    Spot TV7751,108-30.1
    Cable TV networks40,95265,274-37.3
    Spanish-language network TV2,1294,317-50.7
    National spot radio111,564-99.3
    Local radio300997-69.9
    Outdoor13,13222,697-42.1
      Measured media98,371139,623-29.5
      Unmeasured spending686,580660,8253.9
      Total784,951800,448-1.9
    Media spending by brand20152014% chg
    Johnnie Walker21,96914,33653.2
    Smirnoff12,44424,264-48.7
    Crown Royal11,23219,205-41.5
    Guinness10,50914,325-26.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20082,493.015.4
    20092,123.014.3
    20102,228.014.5
    20112,418.315.5
    20122,648.415.7
    20132,775.715.7
    20142,634.915.8
    20152,567.415.1
    Converted to pounds. Fiscal years ended June. 2015: Year ended June 2015. Ad costs: Stated marketing spending converted to dollars. 2015: 1.629 billion pounds. 2014: 1.620 billion pounds. 2013: 1.769 billion pounds (restated). 2012: 1.671 billion pounds(restated). 2011: 1.520 billion pounds (restated). 2010: 1.419 billion pounds. 2009: 1.327 billion pounds. 2008: 1.244 billion pounds (restated). Ad spending as percent of sales: Worldwide marketing spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Diageo (NYSE: DEO)
    Worldwide20152014% chg
    Sales$17,042$16,6842.1
    Earnings3,8883,5479.6
    Geographic sales20152014% chg
    North America5,4455,602-2.8
    Europe4,1254,577-9.9
    Asia Pacific3,4882,19159.2
    Africa2,2302,326-4.1
    Latin America and Caribbean1,6281,861-12.5
    Corporate and other126128-1.5
    Division sales20152014% chg
    Spirits18,99516,16917.5
    Beer4,0384,198-3.8
    Ready to drink1,1081,329-16.6
    Wine755761-0.8
    Other268281-4.8
    Excise duties-8,121-6,054NA
    Sales and earnings from public documents.


    Headquarters
    Diageo/Lakeside Drive, Park Royal, London, U.K. NW10 7HQ/Phone: 44-20-8978-6000. Diageo/801 Main Ave., Norwalk, Conn. 06851/Phone: (203) 229-2100.

    Twitter:     @Diageo_NA

    http://www.diageo.com

Dick's Sporting Goods

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media74,16778,017-4.9
      Unmeasured spending202,133170,68318.4
      Total276,300248,70011.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012201.03.4
    2013223.93.6
    2014248.73.6
    2015276.33.8
    Fiscal year. 2015: Year ended Jan. 30, 2016. Ad costs: Stated advertising expense, net of cooperative advertising. Ad spending as percent of sales: Advertising expense, net of cooperative advertising, as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    Dick's Sporting Goods (NYSE: DKS)
    Worldwide20152014% chg
    Sales$7,271$6,8146.7
    Earnings330344-4.0
    Division sales20152014% chg
    Hardlines3,2642,9929.1
    Apparel2,5532,4613.7
    Footwear1,4031,3166.6
    Other514513.3
    Sales and earnings from public documents.


    Headquarters
    Dick's Sporting Goods/345 Court St., Coraopolis, Pa. 15108/Phone: (724) 273-3400.

    Facebook:     https://www.facebook.com/dickssportinggoods

    Twitter:     @DICKS

    http://www.dickssportinggoods.com/home/index.jsp

DineEquity

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media242,198237,8491.8
      Unmeasured spending45,53126,00375.1
      Total287,729263,8529.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201213.14.5
    20132.94.6
    20142.94.6
    20151.94.0
    Ad costs: Stated company restaurant operations' advertising costs. Reflects ad spending related to company-owned restaurants. Ad spending as percent of sales: Stated company restaurant operations' advertising costs as percent of "company restaurant sales." ("Company restaurant sales" reflects revenue from company-owned restaurants.)
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    DineEquity (NYSE: DIN)
    Worldwide20152014% chg
    Sales$681$6554.0
    Earnings10536192.2
    Division sales20152014% chg
    Applebee's systemwide sales4,7394,5753.6
    IHOP systemwide sales3,2553,0108.1
    Sales and earnings from public documents.


    Headquarters
    DineEquity/450 N. Brand Blvd., Floor 7, Glendale, Calif. 91203-4415/Phone: (866) 995-3463.

    http://dineequity.com

Discover Financial Services

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$64$1,377-95.4
    B-to-B magazine150152-1.1
    Newspaper70222-68.5
    National newspaperNA1,101NA
    Spanish-language newspaperNA2NA
    Network TV49,00746,4745.4
    Spot TV1,1691,558-24.9
    Syndicated TV2,173798172.3
    Cable TV networks34,78343,562-20.2
    Network radio8,0544,43681.6
    National spot radio2,9402,53316.1
    Local radio6,4855,04028.7
    Outdoor17942329.3
      Measured media105,074107,296-2.1
      Unmeasured spending639,926627,7041.9
      Total745,000735,0001.4
    Search26,99625,9094.2
    Media spending by brand20152014% chg
    Discover105,074107,267-2.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200993.0NA
    2010143.0NA
    2011150.0NA
    2012172.0NA
    2013208.0NA
    2014194.0NA
    2015198.0NA
    Years: 2013 and after: Years ended Dec. 31. 2012: Year ended Nov. 30, 2012. 2011: Year ended Nov. 30, 2011. 2010: Year ended Nov. 30, 2010. 2009: Year ended Nov. 30, 2009. Ad costs: Stated worldwide advertising spending.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Discover Financial Services (NYSE: DFS)
    Worldwide20152014% chg
    Sales$8,739$8,4773.1
    Earnings2,2972,323-1.1
    Sales and earnings from public documents.


    Headquarters
    Discover Financial Services/2500 Lake Cook Road, Riverwoods, Ill. 60015/Phone: (224) 405-0900.

    Facebook:     https://www.facebook.com/discover

    Twitter:     @Discover

    http://www.discover.com

Dish Network Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$12,530$6,80784.1
    Sunday magazine17,18141,764-58.9
    B-to-B magazine1,24168880.5
    Local magazine12NANA
    Spanish-language magazine998-90.7
    Newspaper1,3426,126-78.1
    National newspaper1,75436NA
    Spanish-language newspaper374931-59.8
    FSI (freestanding inserts)1,6043,388-52.7
    Network TV27,4484,741479.0
    Spot TV13,37812,3568.3
    Syndicated TV1,0721,373-21.9
    Cable TV networks62,27478,977-21.1
    Spanish-language network TV157,780137,06615.1
    Network radio634234170.8
    National spot radio1381,160-88.1
    Local radio8281,580-47.6
    Outdoor891,887-95.3
      Measured media299,687299,2120.2
      Unmeasured spending279,573267,4754.5
      Total579,260566,6872.2
    Search14,98930,518-50.9
    Media spending by brand20152014% chg
    Dish288,585295,819-2.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010373.03.0
    2011331.02.5
    2012442.83.4
    2013467.93.4
    2014566.73.9
    2015579.33.8
    Ad costs: Stated "subscriber acquisition advertising" costs (starting 2012); advertising costs (2011, 2010). Ad spending as percent of sales: "Subscriber acquisition advertising" costs as percent of revenue (starting 2012); advertising costs as percent of revenue (2011, 2010).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Dish Network Corp. (Nasdaq: DISH)
    Worldwide20152014% chg
    Sales$15,069$14,6432.9
    Earnings747945-20.9
    Division sales20152014% chg
    Dish15,06914,6432.9
    Sales and earnings from public documents.


    Headquarters
    Dish Network Corp./9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: (303) 723-1000.

    Facebook:     https://www.facebook.com/dish

    Twitter:     @dish

    http://www.dish.com

Doctor's Associates (Subway)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$1,693$6,312-73.2
    B-to-B magazine203247-18.0
    Newspaper246488-49.6
    National newspaper2673,475-92.3
    Spanish-language newspaper1218-30.5
    FSI (freestanding inserts)21663-96.9
    Network TV157,352192,146-18.1
    Spot TV59,73761,777-3.3
    Syndicated TV15,82019,729-19.8
    Cable TV networks157,690164,540-4.2
    Spanish-language network TV22,58816,43937.4
    Network radio2,5305,122-50.6
    National spot radio330381-13.6
    Local radio18,50914,57327.0
    Outdoor8,1899,332-12.2
      Measured media445,185495,241-10.1
      Unmeasured spending72,31540,26079.6
      Total517,500535,500-3.4
    Media spending by brand20152014% chg
    Subway445,164494,577-10.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Division sales20152014% chg
    Subway U.S. systemwide sales11,50011,900-3.4
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Doctor's Associates (Subway)/325 Bic Drive, Milford, Conn. 06461/Phone: (203) 877-4281.

    Facebook:     https://www.facebook.com/subway

    Twitter:     @SUBWAY

    http://www.subway.com

Domino's Pizza

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media243,283223,0359.1
      Unmeasured spending35,71723,66550.9
      Total279,000246,70013.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012201.25.7
    2013229.06.1
    2014246.76.0
    2015279.05.9
    Ad costs: Stated advertising expense for company (relating primarily to company-owned stores; includes company-owned stores' contributions to National Advertising Fund) plus stated U.S. franchisee contributions to National Advertising Fund. Ad spending as percent of sales: Stated advertising expense for company (relating primarily to company-owned stores; includes company-owned stores' contributions to National Advertising Fund) plus stated U.S. franchisee contributions to National Advertising Fund as percent of estimated U.S. systemwide sales (from Technomic).
    SALES & EARNINGS ($ in millions; for fiscal year ended 01/03/2016 and comparable prior year)
    Domino's Pizza (NYSE: DPZ)
    Worldwide20152014% chg
    Sales$2,217$1,99411.2
    Earnings19316318.6
    Geographic sales20152014% chg
    U.S.2,0531,84111.5
    Rest of world1641537.2
    Division sales20152014% chg
    Domino's systemwide sales4,7094,12514.1
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Domino's Pizza/30 Frank Lloyd Wright Drive, Ann Arbor, Mich. 48105/Phone: (734) 930-3030.

    Facebook:     https://www.facebook.com/dominos

    Twitter:     @dominos

    http://www.dominos.com

Dr Pepper Snapple Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$14,523$16,769-13.4
    B-to-B magazine138207-33.5
    Newspaper60331690.9
    Spanish-language newspaper655419.4
    FSI (freestanding inserts)1,9114,058-52.9
    Network TV69,50875,115-7.5
    Spot TV6531,585-58.8
    Syndicated TV30712,346-97.5
    Cable TV networks69,93063,51210.1
    Spanish-language network TV23,26926,346-11.7
    Network radio245NANA
    National spot radio3,1762,54125.0
    Local radio4,8204,857-0.7
    Outdoor6,2205,17820.1
      Measured media195,365212,883-8.2
      Unmeasured spending224,401201,38811.4
      Total419,767414,2711.3
    Media spending by brand20152014% chg
    Dr Pepper97,506104,252-6.5
    7UP34,97148,647-28.1
    Snapple26,23527,464-4.5
    Canada Dry21,82214,34652.1
    Mott's10,46512,033-13.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008356.06.2
    2009409.07.4
    2010445.07.9
    2011460.07.8
    2012481.08.0
    2013486.08.1
    2014473.07.7
    2015473.07.5
    Ad costs: Stated worldwide "advertising and marketing production costs related to television, print, radio and other marketing investments." Ad spending as percent of sales: Worldwide "advertising and marketing production costs" as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Dr Pepper Snapple Group (NYSE: DPS)
    Worldwide20152014% chg
    Sales$6,282$6,1212.6
    Earnings7647038.7
    Geographic sales20152014% chg
    U.S5,5755,3614.0
    International707760-7.0
    Division sales20152014% chg
    Packaged beverages4,5444,3614.2
    Beverage concentrates1,2411,2281.1
    Latin American beverages497532-6.6
    Sales and earnings from public documents.


    Headquarters
    Dr Pepper Snapple Group/5301 Legacy Drive, Plano, Texas 75024/Phone: (972) 673-7000.

    Facebook:     https://www.facebook.com/drpeppersnapple

    Twitter:     @DrPepperSnapple

    http://www.drpeppersnapplegroup.com

DraftKings

Dunkin' Brands Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media136,019131,6673.3
      Unmeasured spending267,581250,7056.7
      Total403,600382,3725.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010291.24.9
    2011318.65.0
    2012334.04.9
    2013365.45.0
    2014387.65.0
    2015405.95.0
    Ad costs: U.S. ad spending consisting of contributions from franchisees (typically 5% of retail gross sales from Dunkin Donuts and Baskin-Robbins stores) plus contributions from Dunkin Brands for its small number of company-owned stores plus"discretionary contributions" made by company to supplement national and regional advertising. Ad spending as percent of sales: U.S. ad spending (consisting of contributions from franchisees plus contributions from company for its small number of company-owned stores plus"discretionary contributions" made by company to supplement national and regional advertising) as percent of U.S. systemwide sales (consisting of sales at franchised stores and at company-owned stores).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/26/2015 and comparable prior year)
    Dunkin' Brands Group (Nasdaq: DNKN)
    Worldwide20152014% chg
    Sales$811$7498.3
    Earnings105176-40.3
    Division sales20152014% chg
    Dunkin' Donuts U.S.591,062548,6977.7
    Baskin-Robbins international188,997122,45654.3
    Baskin-Robbins U.S.45,21943,1584.8
    Other32,68214,531124.9
    Dunkin' Donuts international22,97319,86715.6
    Dunkin' Donuts U.S. systemwide sales7,6247,1766.3
    Baskin Robbins U.S. systemwide sales5885487.3
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Dunkin' Brands Group/130 Royall St., Canton, Mass. 02021/Phone: (781) 737-3000.

    http://www.dunkinbrands.com/

eBay

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$2,868$3,668-21.8
    Sunday magazine942118NA
    B-to-B magazine150662-77.3
    Newspaper3NANA
    National newspaper139NANA
    Spanish-language newspaper42138.9
    Network TV3,4617,676-54.9
    Spot TV11,29016,843-33.0
    Syndicated TVNA19NA
    Cable TV networks4,4409,288-52.2
    Network radio88327-73.0
    National spot radio59403-85.4
    Local radio86436-80.3
    Outdoor2210116.0
      Measured media23,55339,451-40.3
      Unmeasured spending398,235361,57310.1
      Total421,788401,0245.2
    Search45,89339,16217.2
    Media spending by brand20152014% chg
    eBay14,00722,563-37.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009799.99.2
    2010808.48.8
    2011976.98.4
    20121,100.07.8
    2013844.010.2
    20141,000.011.4
    20151,000.011.6
    Ad costs: Stated worldwide advertising expenses. 2014: Restated in 2016 to $1.0 billion (from $1.3 billion, including $272 million for PayPal Holdings, spun off in July 2015). 2013: Restated in 2016 to $844 million (from $1.0 billion, including $176 million for PayPal Holdings, spun off in July 2015). 2012: Stated $1.1 billion included $193 million for PayPal Holdings (spun off in July 2015). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    eBay (Nasdaq: EBAY)
    Worldwide20152014% chg
    Sales$8,592$8,790-2.3
    Earnings1,72546NA
    Geographic sales20152014% chg
    International4,9685,265-5.6
    U.S.3,6243,5252.8
    Division sales20152014% chg
    Transaction revenue6,8286,980-2.2
    Marekting services and other1,7641,810-2.5
    Sales and earnings from public documents.


    Headquarters
    eBay/2065 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.

    Facebook:     https://www.facebook.com/ebay

    Twitter:     @eBay

    http://www.ebayinc.com

Eli Lilly & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$72,653$91,745-20.8
    Sunday magazineNA1,814NA
    B-to-B magazine2,6704,215-36.7
    Spanish-language magazine9NANA
    Newspaper12529,791-99.6
    Network TV136,516156,127-12.6
    Spot TV15,3397,084116.5
    Cable TV networks73,15091,872-20.4
    Local radio617-68.0
    Outdoor797013.5
      Measured media300,546382,735-21.5
      Unmeasured spending421,077394,3286.8
      Total721,623777,063-7.1
    Search13,61312,16211.9
    Media spending by brand20152014% chg
    Cialis217,341261,136-16.8
    Trulicity66,3361,442NA
    Trifexis13,30431,435-57.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Eli Lilly & Co. (NYSE: LLY)
    Worldwide20152014% chg
    Sales$19,959$19,6161.7
    Earnings2,4082,3910.7
    Geographic sales20152014% chg
    U.S.10,0979,13410.5
    Europe3,9444,507-12.5
    Rest of world3,8853,948-1.6
    Japan2,0332,0270.3
    Division sales20152014% chg
    Endocrinology7,0376,9391.4
    Oncology3,5103,3933.4
    Animal health3,1812,34735.6
    Cardiovascular3,0683,0540.5
    Neurosciences2,9353,597-18.4
    Other pharmaceutical228287-20.7
    Sales and earnings from public documents.


    Headquarters
    Eli Lilly & Co./Lilly Corporate Center, 839 S. Delaware St., Indianapolis, Ind. 46225/Phone: (317) 276-2000.

    Facebook:     https://www.facebook.com/elilillyandco

    Twitter:     @LillyPad

    http://www.lilly.com

Estee Lauder Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$174,638$154,95212.7
    Sunday magazine1,17892127.9
    B-to-B magazine6801,108-38.6
    Local magazine244376-35.3
    Spanish-language magazine4921,913-74.3
    Newspaper506616-17.9
    National newspaper3,9543,05129.6
    Spanish-language newspaper1NANA
    Network TV21,04535,738-41.1
    Spot TV5,2867,730-31.6
    Syndicated TV12,88624,254-46.9
    Cable TV networks17,39922,032-21.0
    Spanish-language network TV7,8509,797-19.9
    Local radio501573-12.7
    Outdoor1,8003,734-51.8
      Measured media248,459266,794-6.9
      Unmeasured spending694,272687,8310.9
      Total942,731954,625-1.2
    Search18,16212,44246.0
    Media spending by brand20152014% chg
    Clinique88,26790,581-2.6
    Estee Lauder83,02689,768-7.5
    Michael Kors17,85025,519-30.1
    Aveda15,0618,82970.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,721.026.6
    20071,842.026.2
    20082,035.025.7
    20091,879.025.7
    20102,016.025.9
    20112,340.026.6
    20122,615.026.9
    20132,754.827.1
    20142,840.025.9
    20152,771.525.7
    Converted to dollars. Fiscal years ended June. 2015: Fiscal 2015 ended June 2015. Ad costs: Stated "global net expenses for advertising, merchandising, sampling, promotion and product development costs." These figures include activities relating to purchase-with-purchase promotions (which are reflected in net sales and cost of sales) and gift-with-purchase promotions (which are reflected in cost of sales). 2013: Restated from $2.798 billion. 2012: Restated from $2.656 billion. Ad spending as percent of sales: Worldwide net spending for advertising, merchandising, sampling, promotion and product development as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Estee Lauder Cos. (NYSE: EL)
    Worldwide20152014% chg
    Sales$10,780$10,969-1.7
    Earnings1,0891,204-9.6
    Geographic sales20152014% chg
    Europe, Middle East and Africa4,0864,164-1.9
    U.S.3,9724,000-0.7
    Asia Pacific2,1802,233-2.4
    Rest of Americas542573-5.4
    Division sales20152014% chg
    Skin care4,4794,770-6.1
    Makeup4,3054,2102.2
    Fragrance1,4161,425-0.6
    Hair care5315162.9
    Other50484.2
    Returns associated with restructuring activities00NA
    Sales and earnings from public documents.


    Headquarters
    Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.

    Facebook:     https://www.facebook.com/elcompanies

    http://www.elcompanies.com

Expedia

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$259$370-29.8
    B-to-B magazine665242174.8
    Local magazine28-71.1
    Newspaper6919257.5
    National newspaper179NANA
    Network TV110,02351,980111.7
    Spot TV1,5214,730-67.8
    Syndicated TV6,95029,657-76.6
    Cable TV networks118,408149,833-21.0
    Spanish-language network TV48,56015,630210.7
    Network radio2,7931,55979.1
    National spot radio3,1661,392127.5
    Local radio3,7011,769109.2
    OutdoorNA282NA
      Measured media296,295257,46915.1
      Unmeasured spending1,032,469895,74715.3
      Total1,328,7641,153,21615.2
    Search166,724127,38130.9
    Media spending by brand20152014% chg
    Trivago143,93982,45174.6
    Expedia60,90657,1906.5
    Hotels.com54,52549,55310.0
    Travelocity23,35128,139-17.0
    Hotwire10,65137,404-71.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009622.022.7
    2010694.022.9
    2011797.023.1
    2012890.022.1
    20131,200.025.2
    20141,600.027.8
    20152,100.031.5
    Ad costs: Stated worldwide advertising expenses. Stated worldwide advertising expenses consist of offline costs, including TV and radio advertising, and online advertising. Ad expenses include media and production costs. 2012: Restated in 2014 from $870 million. 2011: Restated in 2014 from $796 million. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Expedia (Nasdaq: EXPE)
    Worldwide20152014% chg
    Sales$6,672$5,76315.8
    Earnings76439892.0
    Geographic sales20152014% chg
    U.S.3,7033,04721.6
    Rest of world2,9692,7179.3
    Division sales20152014% chg
    Core OTA5,8774,90519.8
    Egencia4004000.1
    Trivago33328118.7
    eLong42178-76.6
    HomeAway200NA
    Sales and earnings from public documents.


    Headquarters
    Expedia/333 108th Ave. NE, Bellevue, Wash. 98004/Phone: (425) 679-7200.

    Facebook:     https://www.facebook.com/expedia

    Twitter:     @Expedia

    http://www.expediainc.com

FanDuel

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media166,98536,348359.4
      Unmeasured spending18,55415,21022.0
      Total185,53951,558259.9
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.



    Headquarters
    FanDuel/300 Park Avenue S, New York, N.Y. 10010/Phone: (800) 475-2250.

    Facebook:     https://www.facebook.com/fanduel

    Twitter:     @FanDuel

    https://www.fanduel.com

FedEx Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media65,68487,300-24.8
      Unmeasured spending224,899206,5688.9
      Total290,583293,869-1.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012421.01.0
    2013424.01.0
    2014407.00.9
    2015403.00.8
    Fiscal years ended May 31. 2015: Year ended May 31, 2015. Ad costs: Stated worldwide advertising and promotion expenses. Ad spending as percent of sales: Worldwide advertising and promotion expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2015 and comparable prior year)
    FedEx Corp. (NYSE: FDX)
    Worldwide20152014% chg
    Sales$47,453$45,5674.1
    Earnings1,0502,324-54.8
    Geographic sales20152014% chg
    U.S.34,21632,9014.0
    International13,23712,6664.5
    Division sales20152014% chg
    Express27,23927,1210.4
    Ground12,98411,61711.8
    Freight6,1915,7577.5
    Services1,5451,5360.6
    Other-506-464NA
    Sales and earnings from public documents.


    Headquarters
    FedEx Corp./942 S. Shady Grove Road, Memphis, Tenn. 38120/Phone: (901) 818-7500.

    Facebook:     https://www.facebook.com/fedex

    Twitter:     @FedEx

    http://www.fedex.com/us/

Fiat Chrysler Automobiles

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$58,157$65,585-11.3
    Sunday magazine236NANA
    B-to-B magazine6,2096,646-6.6
    Local magazine384NA
    Spanish-language magazine112389-71.3
    Newspaper5452,778-80.4
    National newspaper3,5047,654-54.2
    Spanish-language newspaper3769-46.7
    Network TV293,503289,5161.4
    Spot TV290,354319,135-9.0
    Syndicated TV5,4405,832-6.7
    Cable TV networks159,694199,289-19.9
    Spanish-language network TV32,36331,7561.9
    Network radio2,2513,460-34.9
    National spot radio46,55241,07513.3
    Local radio30,21026,93212.2
    Outdoor3,4951,471137.7
      Measured media932,6991,001,590-6.9
      Unmeasured spending1,317,2551,248,2245.5
      Total2,249,9542,249,8140.0
    Search74,48564,86314.8
    Media spending by brand20152014% chg
    Jeep265,361248,9876.6
    Dodge205,309244,713-16.1
    Ram202,385186,6858.4
    Chrysler150,678208,248-27.6
    Fiat91,51288,3653.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20123,596.13.3
    20133,763.23.4
    20144,155.43.3
    20153,948.73.2
    Ad costs: Figures calculated by Ad Age Datacenter based on company disclosures. Figures converted to U.S. dollars by Ad Age Datacenter using average annual exchange rates. 2014: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Fiat Chrysler Automobiles (BNIT: F)
    Worldwide20152014% chg
    Sales$122,847$124,471-1.3
    Earnings419840-50.2
    Geographic sales20152014% chg
    NAFTA77,74569,36212.1
    Europe, Middle East, Africa22,26723,173-3.9
    Components7,4148,099-8.5
    Latin America6,92811,337-38.9
    Aisia Pacific5,3988,306-35.0
    Maserati2,6643,669-27.4
    Other431525-17.9
    Sales and earnings from public documents.


    Headquarters
    Fiat Chrysler Automobiles/25 St. James's St., London, U.K. SW1A 1HA/Phone: 44-20-7766-0311. Fiat Chrysler Automobiles/1000 Chrysler Drive, Auburn Hills, Mich. 48326-2766/Phone: (248) 576-5741.

    Facebook:     https://www.facebook.com/chryslergroup

    Twitter:     @FCAgroup

    http://www.fcagroup.com

Fitbit

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media78,55323,955227.9
      Unmeasured spending97,62230,305222.1
      Total176,17554,260224.7
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010NA0.0
    2011NA0.0
    20123.34.3
    20139.53.5
    201471.99.6
    2015237.012.8
    Ad costs: Stated worldwide "advertising and promotion expenses." Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of worldwide revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Fitbit (NYSE: FIT)
    Worldwide20152014% chg
    Sales$1,858$745149.3
    Earnings17613233.3
    Sales and earnings from public documents.


    Headquarters
    Fitbit/405 Howard St., Suite 550, San Francisco, Calif. 94105/Phone: (415) 513-1000.

    Facebook:     https://www.facebook.com/fitbit

    Twitter:     @fitbit

    https://www.fitbit.com

FMR Corp. (Fidelity Investments)

Ford Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$112,836$50,349124.1
    Sunday magazine609995-38.8
    B-to-B magazine4,5123,60725.1
    Local magazine267556-52.0
    Spanish-language magazine13191-93.2
    Newspaper1,9142,539-24.6
    National newspaper15,1047,188110.1
    Spanish-language newspaper634735.2
    Network TV510,345401,73427.0
    Spot TV107,66495,65712.6
    Syndicated TV3,6511,109229.3
    Cable TV networks169,474148,24514.3
    Spanish-language network TV40,84038,3046.6
    Network radio16,58218,759-11.6
    National spot radio5,9622,344154.4
    Local radio22,88520,9929.0
    Outdoor13,8642,261513.3
      Measured media1,026,583794,87429.2
      Unmeasured spending1,651,3781,672,275-1.2
      Total2,677,9622,467,1508.5
    Search43,98627,30961.1
    Media spending by brand20152014% chg
    Ford764,328581,08831.5
    Lincoln258,112206,60724.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20075,400.03.2
    20084,500.03.1
    20093,200.02.8
    20103,900.03.0
    20114,100.03.0
    20124,000.03.0
    20134,400.03.0
    20144,300.03.0
    20154,300.02.9
    Ad costs: Stated worldwide advertising costs. 2009: Restated from $3.3 billion. 2008: Restated from $4.6 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Ford Motor Co. (NYSE: F)
    Worldwide20152014% chg
    Sales$149,558$144,0773.8
    Earnings7,3711,230499.3
    Geographic sales20152014% chg
    U.S.93,14282,66512.7
    Rest of world29,03732,774-11.4
    U.K.11,45111,742-2.5
    Canada8,9789,409-4.6
    Germany6,9507,487-7.2
    Division sales20152014% chg
    Automotive140,566135,7823.5
    Financial services8,9928,2958.4
    Sales and earnings from public documents.


    Headquarters
    Ford Motor Co./World Headquarters, 1 American Road, Dearborn, Mich. 48126/Phone: (313) 322-3000.

    Facebook:     https://www.facebook.com/ford

    Twitter:     @Ford

    http://www.ford.com

Fuji Heavy Industries (Subaru)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media274,176273,5780.2
      Unmeasured spending116,084115,8310.2
      Total390,260389,4090.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012591.22.6
    2013642.72.7
    2014746.12.8
    20150.00.0
    Fiscal years ended March 31. 2015: Year ended March 31, 2016 (fiscal 2016). Ad costs: Stated worldwide advertising costs converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2015 (year ended March 31, 2016; fiscal 2016): NA. 2014 (year ended March 31, 2015; fiscal 2015): 81.538 billion yen. 2013 (year ended March 31, 2014; fiscal 2014): 64.332 billion yen. 2012 (year ended March 31, 2013; fiscal 2013): 48.862 billion yen. Ad spending as percent of sales: Stated worldwide advertising costs as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2016 and comparable prior year)
    Fuji Heavy Industries (Subaru) (TYO: 7270)
    Worldwide20152014% chg
    Sales$26,925$26,3332.2
    Earnings3,6372,39651.8
    Division sales20152014% chg
    Automobiles25,31824,6962.5
    Aerospace1,2731,307-2.6
    Industrial products2722662.2
    Other6265-4.0
    Sales and earnings from public documents.


    Headquarters
    Fuji Heavy Industries (Subaru)/Ebisu Subaru Building, 1-20-8, Ebisu, Shibuya-ku, Tokyo, Japan 150-8554/Phone: 81-3-6447-8000. Fuji Heavy Industries (Subaru)/Subaru of America, 2235 Marlton Pike W, Cherry Hill, N.J. 08002/Phone: (856) 488-8500.

    http://www.fhi.co.jp/english/

Gap Inc.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$27,638$62,814-56.0
    Sunday magazineNA332NA
    Local magazine3092887.5
    Newspaper2833,320-91.5
    National newspaper84190-56.0
    Spanish-language newspaper2296-77.3
    Network TV61,07362,138-1.7
    Spot TV484,640-99.0
    Syndicated TV14,03721,515-34.8
    Cable TV networks28,16828,919-2.6
    Spanish-language network TV12,07911,9680.9
    Network radio1713,096-94.5
    National spot radio10,5755,69885.6
    Local radio9,0238,4606.7
    Outdoor8959,802-90.9
      Measured media164,405223,276-26.4
      Unmeasured spending282,460269,4174.8
      Total446,864492,693-9.3
    Media spending by brand20152014% chg
    Old Navy134,865142,809-5.6
    Banana Republic13,12728,539-54.0
    Gap11,15342,097-73.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007476.03.0
    2008435.03.0
    2009513.03.6
    2010516.03.5
    2011548.03.8
    2012653.04.2
    2013637.03.9
    2014639.03.9
    2015578.03.7
    Fiscal years. 2015: Year ended Jan. 30, 2016. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2016 and comparable prior year)
    Gap Inc. (NYSE: GPS)
    Worldwide20152014% chg
    Sales$15,797$16,435-3.9
    Earnings9201,262-27.1
    Geographic sales20152014% chg
    U.S. (including direct segment)12,21312,672-3.6
    Asia1,5211,5021.3
    Canada1,0471,137-7.9
    Europe797917-13.1
    Other regions2192075.8
    Division sales20152014% chg
    Old Navy6,6756,6190.8
    Gap5,7516,165-6.7
    Banana Republic2,6562,922-9.1
    Other715729-1.9
    Sales and earnings from public documents.


    Headquarters
    Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.

    Facebook:     https://www.facebook.com/gapinc/

    Twitter:     @GapInc

    http://www.gapinc.com

General Mills

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$7,110$11,513-38.2
    Sunday magazineNA693NA
    B-to-B magazine786869-9.5
    Local magazineNA70NA
    Newspaper18343-94.7
    National newspaper158396-60.1
    Spanish-language newspaperNA166NA
    FSI (freestanding inserts)28,78936,583-21.3
    Network TV125,077135,839-7.9
    Spot TV145,245164,923-11.9
    Syndicated TV20,53856,097-63.4
    Cable TV networks307,794350,588-12.2
    Spanish-language network TV60,31652,04015.9
    Network radio5961,063-43.9
    National spot radio7,0124,13169.8
    Local radio4,5193,61824.9
    Outdoor1,192391205.2
      Measured media709,150819,323-13.4
      Total709,150819,323-13.4
    Search8,1246,41526.6
    Media spending by brand20152014% chg
    Yoplait179,633164,9558.9
    Cheerios112,298129,805-13.5
    Pillsbury73,55585,107-13.6
    Nature Valley48,59259,612-18.5
    Fiber One46,83053,714-12.8
    Progresso41,31552,007-20.6
    Totino's31,98327,57716.0
    Cinnamon Toast Crunch30,10835,721-15.7
    Chex26,57133,518-20.7
    General Mills22,07525,913-14.8
    Lucky Charms18,34827,017-32.1
    Betty Crocker12,02232,559-63.1
    Old El Paso10,10716,772-39.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005426.03.8
    2006471.44.0
    2007491.43.9
    2008587.24.3
    2009732.15.0
    2010908.56.2
    2011843.75.7
    2012913.75.5
    2013895.05.0
    2014869.54.9
    2015823.04.7
    Fiscal years ended May. 2015: Year ended May 31, 2015. Ad costs: Stated worldwide "advertising and media expense (including production and communication costs)." 2005-2008: Restated. Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2015 and comparable prior year)
    General Mills (NYSE: GIS)
    Worldwide20152014% chg
    Sales$17,630$17,910-1.6
    Earnings1,2211,824-33.1
    Geographic sales20152014% chg
    U.S.12,50212,523-0.2
    Europe2,1272,189-2.8
    Canada1,1051,195-7.5
    Asia Pacific1,0249824.2
    Latin America8731,020-14.4
    Division sales20152014% chg
    Snacks3,3923,2334.9
    Yogurt2,9382,965-0.9
    Convenient mealas2,8102,844-1.2
    Cereal2,7712,860-3.1
    Dough1,8771,890-0.7
    Baking mixes and ingredients1,8681,996-6.4
    Vegetables9371,015-7.6
    Super-premium ice cream7707571.7
    Other267350-23.8
    Sales and earnings from public documents.


    Headquarters
    General Mills/1 General Mills Blvd., Minneapolis, Minn. 55426/Phone: (763) 764-7600.

    Twitter:     @GeneralMills

    http://www.generalmills.com

General Motors Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$140,089$110,98626.2
    Sunday magazine984NANA
    B-to-B magazine3,8854,141-6.2
    Local magazine234434-46.0
    Spanish-language magazine1,7161,877-8.6
    Newspaper18,25759,755-69.4
    National newspaper12,33312,3140.2
    Spanish-language newspaper73388-81.1
    Network TV479,529625,190-23.3
    Spot TV264,460245,2367.8
    Syndicated TV4,31319,254-77.6
    Cable TV networks395,162379,0234.3
    Spanish-language network TV71,95179,525-9.5
    Network radio1,3315,383-75.3
    National spot radio7,1342,049248.1
    Local radio3,7347,278-48.7
    Outdoor13,0497,62471.2
      Measured media1,418,2341,560,455-9.1
      Unmeasured spending2,077,0631,659,48225.2
      Total3,495,2973,219,9388.6
    Search57,84142,17037.2
    Media spending by brand20152014% chg
    Chevrolet732,053842,936-13.2
    GMC255,310224,71413.6
    Buick221,981214,9823.3
    Cadillac203,887262,055-22.2
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,742.03.5
    20115,209.03.5
    20125,372.03.5
    20135,500.03.5
    20145,200.03.3
    20155,100.03.3
    Sales: Worldwide sales (including automotive sales and GM Financial revenue). Ad costs: Stated worldwide "advertising and promotion" spending. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales (sales including automotive sales and GM Financial revenue).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    General Motors Co. (NYSE: GM)
    Worldwide20152014% chg
    Sales$152,356$155,929-2.3
    Earnings9,6873,949145.3
    Geographic sales20152014% chg
    U.S.104,36596,1088.6
    Non-U.S.47,99159,821-19.8
    Division sales20152014% chg
    GM North America106,622101,1995.4
    GM Europe18,70422,235-15.9
    GMIO12,62614,392-12.3
    GMSA7,82013,115-40.4
    GM Financial6,4544,85433.0
    Corporate150151-0.7
    Eliminations-20-17NA
    Sales and earnings from public documents.


    Headquarters
    General Motors Co./300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.

    Facebook:     https://www.facebook.com/generalmotors

    Twitter:     @GM

    http://www.gm.com

Gilead Sciences

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media181,13953,935235.8
      Unmeasured spending209,855233,149-10.0
      Total390,993287,08436.2
    Measured media from Kantar Media. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20008.44.3
    200116.57.1
    200239.38.4
    200320.82.4
    200435.62.7
    200550.52.5
    200667.32.2
    200781.11.9
    200896.21.8
    2009108.11.5
    2010116.51.5
    2011116.61.4
    2012159.81.6
    2013216.21.9
    2014393.01.6
    2015601.01.8
    Ad costs: Stated advertising expenses. Ad spending as percent of sales: Stated advertising expenses as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Gilead Sciences (Nasdaq: GILD)
    Worldwide20152014% chg
    Sales$32,639$24,89031.1
    Earnings18,10812,10149.6
    Geographic sales20152014% chg
    U.S.21,23418,18216.8
    Europe7,5285,44238.3
    Other countries3,8771,266206.2
    Sales and earnings from public documents.


    Headquarters
    Gilead Sciences/333 Lakeside Drive, Foster City, Calif. 94404/Phone: (650) 574-3000.

    http://www.gilead.com/

GlaxoSmithKline

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$116,218$58,60098.3
    Sunday magazine14,79912,26920.6
    B-to-B magazine2,6641,65561.0
    Spanish-language magazine18992.5
    Newspaper63258-75.7
    National newspaper559NANA
    Spanish-language newspaperNA1NA
    FSI (freestanding inserts)12,62712,1354.1
    Network TV238,626152,91356.1
    Spot TV16,24912,56829.3
    Syndicated TV98,79061,65860.2
    Cable TV networks172,601124,05439.1
    Spanish-language network TV2,3412,665-12.2
    Network radioNA333NA
    National spot radio4,298803435.2
    Local radio3,1201,121178.3
    Outdoor11418-97.4
      Measured media682,983441,46154.7
      Unmeasured spending265,402168,46457.5
      Total948,385609,92455.5
    Search16,45013,36823.1
    Media spending by brand20152014% chg
    Flonase122,159155NA
    Sensodyne106,55892,51915.2
    Anoro Ellipta95,7491,912NA
    Breo Ellipta56,00396,943-42.2
    Tanzeum37,9480NA
    GlaxoSmithKline33,9208,753287.5
    Theraflu33,50812,573166.5
    Abreva23,60624,978-5.5
    Excedrin22,97028,176-18.5
    NicoDerm CQ22,48823,178-3.0
    Biotene20,02621,262-5.8
    Tums19,14823,331-17.9
    Benefiber16,34915,8423.2
    Breathe Right15,87916,747-5.2
    Nicorette14,19810,41736.3
    Poligrip13,8838,14370.5
    Polident12,55211,8965.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,020.0NA
    20081,493.4NA
    20091,445.43.3
    20101,501.53.4
    20111,460.03.3
    20121,329.93.2
    20131,264.43.0
    20141,105.92.9
    20151,619.44.4
    Converted to dollars. Ad costs: Stated worldwide advertising spending converted to dollars. 2015: Based on average exchange rates; 1.059 billion pounds. 2014: Based on average exchange rates; 671 million pounds. 2013: Based on average exchange rates;808 million pounds. 2012: Based on average exchange rates; 839 million pounds. 2011: 910 million pounds. 2010: 971 million pounds. 2009: 923 million pounds. 2008: 805 million pounds. 2007: 744 million pounds. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    GlaxoSmithKline (NYSE: GSK)
    Worldwide20152014% chg
    Sales$36,582$37,916-3.5
    Earnings12,8024,666174.4
    Geographic sales20152014% chg
    International14,14615,335-7.8
    U.S.12,57312,2113.0
    U.K.9,86310,370-4.9
    Division sales20152014% chg
    Pharmaceuticals and vaccines21,66225,460-14.9
    Consumer healthcare9,2187,10729.7
    Vaccines5,5925,2067.4
    Corporate110143-23.2
    Sales and earnings from public documents.


    Headquarters
    GlaxoSmithKline/980 Great West Road, Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. GlaxoSmithKline/5 Moore Drive, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100. GlaxoSmithKline/5 Crescent Dr., Philadelphia, Pa., 19112/Phone: (888) 825-5249.

    Facebook:     https://www.facebook.com/gsk

    Twitter:     @GSKUS

    http://www.gsk.com

H&R Block

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media123,129109,39412.6
      Unmeasured spending152,223143,6915.9
      Total275,352253,0858.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011278.29.7
    2012270.29.4
    2013238.87.9
    2014273.78.9
    2015297.89.8
    Fiscal years ended April 30. 2015: Year ended April 30, 2016. Ad costs: Stated worldwide marketing and advertising expenses. Ad spending as percent of sales: Worldwide marketing and advertising expenses as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 4/30/2016 and comparable prior year)
    H&R Block (NYSE: HRB)
    Worldwide20152014% chg
    Sales$3,038$3,079-1.3
    Earnings374474-21.0
    Sales and earnings from public documents.


    Headquarters
    H&R Block/1 H&R Block Way, Kansas City, Mo. 64105/Phone: (816) 854-3000.

    Facebook:     https://www.facebook.com/hrblock

    Twitter:     @HRBlock

    http://www.hrblock.com

Hasbro

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media73,85386,684-14.8
      Unmeasured spending131,010112,03116.9
      Total204,862198,7153.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010420.710.5
    2011414.09.7
    2012422.210.3
    2013398.19.8
    2014420.39.8
    2015409.49.2
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Stated worldwide advertising expenses as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2015 and comparable prior year)
    Hasbro (Nasdaq: HAS)
    Worldwide20152014% chg
    Sales$4,448$4,2774.0
    Earnings4524168.6
    Geographic sales20152014% chg
    U.S. and Canada2,2262,02210.0
    International1,9722,023-2.5
    Entertainment and licensing24521911.5
    Global Operations512-55.9
    Division sales20152014% chg
    Boys1,7761,48419.7
    Games1,2771,2601.3
    Girls7981,023-21.9
    Preschool59751116.8
    Sales and earnings from public documents.


    Headquarters
    Hasbro/1027 Newport Ave., Pawtucket, R.I. 02861/Phone: (401) 431-8697.

    Twitter:     @Hasbro

    http://www.hasbro.com/en_us/

Heineken

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media151,218147,5862.5
      Unmeasured spending261,510255,2302.5
      Total412,727402,8162.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Heineken (AMS: HEIO)
    Worldwide20152014% chg
    Sales$22,783$25,597-11.0
    Earnings2,2752,337-2.7
    Geographic sales20152014% chg
    Europe10,56412,066-12.4
    Americas5,7256,149-6.9
    Africa Middle East3,6214,235-14.5
    Asia Pacific2,7552,774-0.7
    Head office and eliminations119374-68.2
    Sales and earnings from public documents.


    Headquarters
    Heineken/Tweede Weteringplantsoen 21, Amsterdam, Netherlands 1017 ZD/Phone: 31 20 523 92 39. Heineken/360 Hamilton Ave., Suite 1103, White Plains, N.Y. 10601/Phone: (914) 681-4100.

    Twitter:     @heinekencorp

    http://www.heineken.com/us/home.aspx

Hershey Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$214$309-30.8
    B-to-B magazine347360-3.8
    Newspaper6612430.6
    National newspaper11-11.1
    FSI (freestanding inserts)14,01718,763-25.3
    Network TV78,51691,314-14.0
    Spot TV12,0336,21893.5
    Syndicated TV162,012236,126-31.4
    Cable TV networks313,366333,146-5.9
    Spanish-language network TV49,99247,4275.4
    National spot radio191171.7
    Local radio2,5121,67649.9
    Outdoor3,9313,6577.5
      Measured media637,025739,021-13.8
      Total637,025739,021-13.8
    Media spending by brand20152014% chg
    Hershey217,082241,800-10.2
    Reese's148,251131,59512.7
    Kit Kat44,03960,528-27.2
    Ice Breakers43,21153,119-18.7
    Brookside40,63436,54311.2
    Twizzlers27,86226,5784.8
    York23,28927,043-13.9
    Lancaster19,01933,552-43.3
    Payday17,62814,61520.6
    Jolly Rancher17,37056,484-69.2
    Peter Paul13,1907,38978.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005125.02.6
    2006108.33.7
    2007127.92.6
    2008161.13.1
    2009241.24.6
    2010391.16.9
    2011414.26.8
    2012480.07.2
    2013582.48.1
    2014570.27.7
    2015561.67.6
    Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Hershey Co. (NYSE: HSY)
    Worldwide20152014% chg
    Sales$7,387$7,422-0.5
    Earnings513847-39.4
    Geographic sales20152014% chg
    U.S.6,1165,9972.0
    International1,2701,425-10.9
    Sales and earnings from public documents.


    Headquarters
    Hershey Co./100 Crystal A Drive, Hershey, Pa. 17033-0810/Phone: (717) 534-4200.

    Facebook:     https://www.facebook.com/hersheys

    http://www.thehersheycompany.com/

Home Depot

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$21,407$26,249-18.4
    B-to-B magazine28223420.4
    Local magazineNA15NA
    Spanish-language magazine186198-6.1
    Newspaper7,0469,774-27.9
    National newspaper80112-28.7
    Spanish-language newspaper437592-26.1
    FSI (freestanding inserts)855164.4
    Network TV48,97786,025-43.1
    Spot TV2,3404,240-44.8
    Syndicated TV7815,627-86.1
    Cable TV networks94,69995,394-0.7
    Spanish-language network TV34,98533,1125.7
    Network radio53,04763,009-15.8
    National spot radio6,6658,852-24.7
    Local radio43,08643,468-0.9
    Outdoor30355453.1
      Measured media314,406377,006-16.6
      Unmeasured spending475,147416,65614.0
      Total789,554793,661-0.5
    Search44,12639,26312.4
    Media spending by brand20152014% chg
    Home Depot313,858376,120-16.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,200.01.5
    20071,200.01.6
    20081,000.01.4
    2009897.01.4
    2010864.01.3
    2011846.01.2
    2012831.01.1
    2013865.01.1
    2014884.01.1
    2015868.01.0
    Fiscal years. 2015: Year ended January 2016; fiscal 2015. 2014: Year ended February 2015; fiscal 2014. 2013: Year ended January 2014; fiscal 2013. 2012: Year ended January 2013; fiscal 2012. 2011: Year ended January 2012; fiscal 2011. 2010: Year ended January 2011; fiscal 2010. 2009: Year ended January 2010; fiscal 2009. 2008: Year ended January 2009; fiscal 2008. 2007: Year ended January 2008; fiscal 2007. 2006: Year ended January 2007; fiscal 2006. Ad costs: Stated worldwide gross advertising expense. Ad spending as percent of sales: Worldwide gross advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2016 and comparable prior year)
    Home Depot (NYSE: HD)
    Worldwide20152014% chg
    Sales$88,519$83,1766.4
    Earnings7,0096,34510.5
    Geographic sales20152014% chg
    U.S.80,51974,6767.8
    Rest of world8,0008,500-5.9
    Sales and earnings from public documents.


    Headquarters
    Home Depot/2455 Paces Ferry Road SE, Atlanta, Ga. 30339/Phone: (770) 433-8211.

    Facebook:     https://www.facebook.com/homedepot

    Twitter:     @HomeDepot

    http://www.homedepot.com

Honda Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$34,167$31,5548.3
    B-to-B magazine2,3764,722-49.7
    Local magazine2910207.4
    Spanish-language magazine919-51.6
    Newspaper6,76111,337-40.4
    National newspaper6522,215-70.6
    Spanish-language newspaper19427619.6
    Network TV162,163164,645-1.5
    Spot TV90,856122,114-25.6
    Syndicated TV11NANA
    Cable TV networks161,670134,05220.6
    Spanish-language network TV25,49426,170-2.6
    Network radio3,3354,517-26.2
    National spot radio6,0663,74162.2
    Local radio5,6125,3834.3
    Outdoor7852,467-68.2
      Measured media500,178512,972-2.5
      Unmeasured spending533,952547,609-2.5
      Total1,034,1301,060,581-2.5
    Search28,97719,54748.2
    Media spending by brand20152014% chg
    Honda363,950387,718-6.1
    Acura136,184125,2538.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,640.02.8
    20072,771.52.6
    20083,012.93.0
    20092,120.62.3
    20102,466.42.4
    20112,474.22.5
    20123,073.62.6
    20132,972.22.5
    20140.00.0
    20150.00.0
    Fiscal years ended March 31. Converted to dollars. 2015: Year ended March 2016 (fiscal 2016); advertising expenses not available. 2014: Year ended March 2015 (fiscal 2015); advertising expenses not available. 2013: Year ended March 2014 (fiscal 2014). 2012: Year ended March 2013 (fiscal 2013). 2011: Year ended March 2012 (fiscal 2012). 2010: Year ended March 2011 (fiscal 2011). 2009: Year ended March 2010 (fiscal 2010). 2008: Year ended March 2009 (fiscal 2009). 2007: Year ended March 2008 (fiscal 2008). 2006: Year ended March 2007 (fiscal 2007). Ad costs: Stated worldwide "advertising expenses" from 20-F filings. 2015 (year ended March 2016): Not disclosed. 2014 (year ended March 2015): Not disclosed. 2013 (year ended March 2014): 297.514 billion yen. 2012 (year ended March 2013): 254.016 billion yen. 2011 (year ended March 2012): 195.284 billion yen. 2010 (year ended March 2011): 210.803 billion yen. 2009 (year ended March 2010): 196.713 billion yen. 2008 (year ended March 2009): 301.285 billion yen. 2007 (year ended March 2008): 315.656 billion yen. 2006 (year ended March 2007): 308.409 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of sales (through 2014 (year ended March 2014). Figures not available starting year ended March 2015.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/30/2016 and comparable prior year)
    Honda Motor Co. (NYSE: HMC)
    Worldwide20152014% chg
    Sales$121,628$121,952-0.3
    Earnings3,3855NA
    Geographic sales20152014% chg
    North America67,67062,8647.6
    Asia24,62124,856-0.9
    Japan16,85119,561-13.9
    Other6,7118,666-22.6
    Europe5,7756,004-3.8
    Division sales20152014% chg
    Automobile88,51087,8710.7
    Financial services business15,29114,2337.4
    Motorcycles15,03916,897-11.0
    Power products and other2,7882,951-5.5
    Sales and earnings from public documents.


    Headquarters
    Honda Motor Co./2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Honda Motor Co./American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 90501/Phone: (310) 783-2000.

    Facebook:     https://www.facebook.com/honda

    Twitter:     @Honda

    http://world.honda.com

HP

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media95,18389,5826.3
      Unmeasured spending111,723107,9893.5
      Total206,906197,5714.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,100.01.1
    20081,000.00.8
    2009700.00.6
    20101,000.00.8
    20111,200.00.9
    20121,000.00.8
    2013710.01.3
    2014614.01.1
    2015635.01.2
    Fiscal years ended Oct. 31. Hewlett-Packard Co. on Nov. 1, 2015, split into two public companies: HP Inc. (personal computers and printers) and Hewlett Packard Enterprise Co. (information-technology services, software, storage and servers). Ad costs:Stated worldwide advertising spending for HP Inc. (2013 and after; excluding Hewlett Packard Enterprise Co.) and Hewlett-Packard Co. (2012 and before; including Hewlett Packard Enterprise Co.). Ad spending as percent of sales: Worldwide advertising spending as percent of sales for HP Inc. (2013 and after; excluding Hewlett Packard Enterprise Co.) and Hewlett-Packard Co. (2012 and before; including Hewlett Packard Enterprise Co.).
    SALES & EARNINGS ($ in millions; for fiscal year ended 10/31/2015 and comparable prior year)
    HP (NYSE: HPQ)
    Worldwide20152014% chg
    Sales$51,463$56,651-9.2
    Earnings4,5545,013-9.2
    Geographic sales20152014% chg
    Non-U.S.33,71738,422-12.2
    U.S.17,74618,229-2.6
    Division sales20152014% chg
    Personal systems31,52034,387-8.3
    Printing21,23223,211-8.5
    Corporate investment20296-93.2
    Other-1,309-1,243NA
    Sales and earnings from public documents.


    Headquarters
    HP/1501 Page Mill Road, Palo Alto, Calif. 94304/Phone: (650) 857-1501.

    Facebook:     https://www.facebook.com/hp

    Twitter:     @hp

    http://www.hp.com/country/us/en/uc/welcome.html

Hyundai Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$16,955$3,274417.9
    B-to-B magazine9128833.3
    Local magazineNA23NA
    Newspaper183184-0.4
    National newspaperNA386NA
    Spanish-language newspaper61460.0
    Network TV123,73570,29176.0
    Spot TV74,17769,9436.1
    Syndicated TV6,5278,495-23.2
    Cable TV networks89,50380,21711.6
    Spanish-language network TV16,00740,251-60.2
    Network radio1102,902-96.2
    National spot radio8595NA
    Local radio1,7794,063-56.2
    Outdoor1,00658272.9
      Measured media331,758281,50017.9
      Unmeasured spending164,033210,738-22.2
      Total495,791492,2380.7
    Search22,16512,44378.1
    Media spending by brand20152014% chg
    Hyundai331,758281,50017.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20101,781.03.1
    20112,007.02.8
    20121,926.02.6
    20131,920.22.4
    20141,950.42.3
    20151,843.92.3
    Converted to dollars. Ad costs: Stated worldwide "advertisements and sales promotion" expenses. 2015: 2,072 billion won. 2014: 2,053 billion won. 2013: 2,087 billion won. 2012: 2,164 billion won. 2011: 2,205 billion won. 2010: 2,047 billion won. Ad spending as percent of sales: Worldwide "advertisements and sales promotion" spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Hyundai Motor Co. (Pink: HYMTF)
    Worldwide20152014% chg
    Sales$81,843$84,794-3.5
    Earnings5,7937,267-20.3
    Geographic sales20152014% chg
    South Korea36,19437,905-4.5
    North America25,92425,4731.8
    Europe11,58613,209-12.3
    Asia6,3075,8617.6
    Other1,8332,346-21.9
    Division sales20152014% chg
    Vehicle64,68568,694-5.8
    Finance11,06810,2328.2
    Other6,0905,8693.8
    Sales and earnings from public documents.


    Headquarters
    Hyundai Motor Co./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 02-2-3464-1114. Hyundai Motor Co./Hyundai Motor Co. America, 10550 Talbert Ave., Fountain Valley, Calif. 92708/Phone: (714) 965-3000.

    Facebook:     https://facebook.com/hyundai

    Twitter:     @Hyundai

    http://worldwide.hyundai.com

IAC (IAC/InterActiveCorp)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    B-to-B magazine8935156.8
    Newspaper715-52.7
    National newspaper160NANA
    Network TV6,6783,66182.4
    Spot TV4101,271-67.7
    Syndicated TV46,0874,111NA
    Cable TV networks85,61581,9274.5
    Spanish-language network TVNA1,369NA
    Network radio5054697.6
    National spot radioNA34NA
    Local radio9531,588-40.0
    Outdoor152553-72.6
      Measured media140,65595,03348.0
      Unmeasured spending741,827591,50325.4
      Total882,483686,53528.5
    Search232,101342,601-32.3
    Media spending by brand20152014% chg
    Match.com95,64670,80635.1
    HomeAdvisor33,4559,856239.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006242.424.2
    2007305.522.9
    2008335.823.8
    2009347.825.8
    2010371.222.7
    2011499.524.3
    2012774.127.6
    2013850.428.1
    2014994.732.0
    20151,200.037.1
    Ad costs: Stated worldwide advertising costs. 2014: Restated in 2016 from $971.8 million. 2013: Restated in 2016 from $824.1 million; restated in 2015 from $828.8 million. 2012: Restated in 2014 from $779.7 million. 2011: Restated in 2014 from $497.2 million. 2009: Restated. 2008: Restated. 2007: Restated. 2006: Restated. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    IAC (IAC/InterActiveCorp) (Nasdaq: IAC)
    Worldwide20152014% chg
    Sales$3,231$3,1103.9
    Earnings113409-72.3
    Division sales20152014% chg
    Match group1,02088814.9
    Applications761777-2.1
    Publishing692792-12.6
    HomeAdvisor36128427.4
    Video21318216.9
    Other184188-2.0
    Intersegment elimination-1-1NA
    Sales and earnings from public documents.


    Headquarters
    IAC (IAC/InterActiveCorp)/555 W. 18th St., New York, N.Y. 10011/Phone: (212) 314-7300.

    Facebook:     https://www.facebook.com/iacinteractive

    http://www.iac.com

IBM Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$4,757$8,055-40.9
    Sunday magazineNA118NA
    B-to-B magazine8222,410-65.9
    Local magazineNA17NA
    Spanish-language magazine6314355.1
    Newspaper97147-34.2
    National newspaper21,99614,40552.7
    Network TV36,28728,81525.9
    Spot TV1017-42.7
    Cable TV networks26,83121,68823.7
    National spot radio143190-24.6
    Local radio63101-37.8
    Outdoor9,6747,66226.3
      Measured media100,74283,63820.5
      Unmeasured spending380,817367,3823.7
      Total481,558451,0196.8
    Search35,74020,94070.7
    Media spending by brand20152014% chg
    IBM100,31483,05920.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,195.01.3
    20071,242.01.3
    20081,259.01.2
    20091,255.01.3
    20101,337.01.3
    20111,373.01.3
    20121,339.01.3
    20131,294.01.3
    20141,307.01.4
    20151,290.01.6
    Ad costs: Stated worldwide "advertising and promotional expense" (including media, agency and promotional expenses). Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    IBM Corp. (NYSE: IBM)
    Worldwide20152014% chg
    Sales$81,741$92,793-11.9
    Earnings13,19012,0229.7
    Geographic sales20152014% chg
    Other51,22760,772-15.7
    U.S.30,51432,021-4.7
    Division sales20152014% chg
    Global technology services32,01735,442-9.7
    Software22,93225,434-9.8
    Global business services17,16619,512-12.0
    Systems and technology7,5819,996-24.2
    Global financing1,8402,034-9.5
    Other206374-44.9
    Sales and earnings from public documents.


    Headquarters
    IBM Corp./1 New Orchard Road, Armonk, N.Y. 10504/Phone: (914) 499-1900.

    Facebook:     https://www.facebook.com/ibm

    Twitter:     @IBM

    http://www.ibm.com

Ilitch Holdings (Little Caesars)

Intel Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$556$198181.2
    B-to-B magazine26921127.7
    Spanish-language magazine45NANA
    Newspaper8184-3.0
    National newspaperNA491NA
    Spanish-language newspaper2049-59.2
    Network TV52,06151,0242.0
    Spot TV26062321.2
    Syndicated TV2,2413,351-33.1
    Cable TV networks33,08636,741-9.9
    Network radio3NANA
    National spot radio14-72.5
    Local radio452958.2
    Outdoor151493-69.4
      Measured media88,81992,735-4.2
      Unmeasured spending335,981297,86512.8
      Total424,800390,6008.8
    Search12,99917,378-25.2
    Media spending by brand20152014% chg
    Intel88,73292,304-3.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20002,000.05.9
    20011,600.06.0
    20021,700.06.4
    20031,800.06.0
    20042,100.06.1
    20052,600.06.7
    20062,320.06.6
    20071,900.05.0
    20081,860.04.9
    20091,390.04.0
    20101,800.04.1
    20112,100.03.9
    20122,000.03.7
    20131,900.03.6
    20141,800.03.2
    20151,800.03.3
    Ad costs: Stated worldwide advertising costs (including cooperating advertising costs). Ad spending as percent of sales: Stated worldwide advertising costs (including cooperating advertising costs) as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/26/2015 and comparable prior year)
    Intel Corp. (Nasdaq: INTC)
    Worldwide20152014% chg
    Sales$55,355$55,870-0.9
    Earnings11,42011,704-2.4
    Geographic sales20152014% chg
    China (including Hong Kong)11,67911,1974.3
    Singapore11,54411,573-0.3
    U.S.11,1219,82813.2
    Taiwan10,6618,95519.1
    Other countries10,35014,317-27.7
    Division sales20152014% chg
    Client Computing Group32,21934,872-7.6
    Data Center Group15,97714,38711.1
    All other2,6942,25319.6
    Internet of Things2,2982,1427.3
    Software and service operating segment2,1672,216-2.2
    Sales and earnings from public documents.


    Headquarters
    Intel Corp./2200 Mission College Blvd., Santa Clara, Calif. 95054/Phone: (408) 765-8080.

    Facebook:     https://www.facebook.com/intel

    Twitter:     @intel

    http://www.intel.com

Intuit

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media103,320103,1750.1
      Unmeasured spending114,23159,27592.7
      Total217,550162,45033.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012150.03.9
    2013182.04.6
    2014171.04.0
    2015229.05.5
    Fiscal years ended July 31. Ad costs: Worldwide advertising expenses. 2014: Restated in 2015 from $175.0 million. 2013: Restated in 2015 from $186.0 million. Ad spending as percent of sales: Worldwide advertising expenses as percent of worldwide total net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 7/31/2015 and comparable prior year)
    Intuit (Nasdaq: INTU)
    Worldwide20152014% chg
    Sales$4,192$4,243-1.2
    Earnings365907-59.8
    Sales and earnings from public documents.


    Headquarters
    Intuit/2700 Coast Ave., Mountain View, Calif. 94043/Phone: (650) 944-6000.

    Facebook:     https://www.facebook.com/intuit

    Twitter:     @Intuit

    http://www.intuit.com

J.C. Penney Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$38,668$35,8937.7
    Sunday magazine2362,718-91.3
    B-to-B magazine4113963.9
    Newspaper16,67026,479-37.0
    National newspaper1,19190NA
    Spanish-language newspaper1,6622,258-26.4
    FSI (freestanding inserts)974984-1.0
    Network TV82,32295,373-13.7
    Spot TV3,8943,46712.3
    Syndicated TV38,35579,158-51.5
    Cable TV networks67,22059,81712.4
    Spanish-language network TV31,50043,635-27.8
    Network radio9,92411,727-15.4
    National spot radio337522-35.4
    Local radio19,03015,09326.1
    Outdoor41112-63.1
      Measured media312,433377,719-17.3
      Unmeasured spending511,567509,2810.4
      Total824,000887,000-7.1
    Search74,93957,97329.3
    Media spending by brand20152014% chg
    JCPenney309,297371,788-16.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,316.06.6
    20081,320.07.1
    20091,175.06.7
    20101,172.06.6
    20111,039.06.0
    2012933.07.2
    2013919.07.7
    2014886.07.2
    2015792.06.3
    2015: Fiscal year ended January 2016. Ad costs: Stated net advertising costs (including "newspaper, television, internet search marketing, radio and other media advertising") for fiscal years. Figures don't include J.C. Penney's stated cooperative advertising vendor reimbursements. Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    J.C. Penney Co. (NYSE: JCP)
    Worldwide20152014% chg
    Sales$12,625$12,2573.0
    Earnings-513-717NA
    Sales and earnings from public documents.


    Headquarters
    J.C. Penney Co./6501 Legacy Drive, Plano, Texas 75024/Phone: (972) 431-1000.

    Facebook:     https://www.facebook.com/jcp

    Twitter:     @jcpenney

    http://www.jcpenney.com

Jack in the Box

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media74,75774,1380.8
      Unmeasured spending107,05092,26516.0
      Total181,806166,4029.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201089.85.4
    201173.25.4
    201262.95.3
    201362.95.5
    201460.65.4
    201559.65.2
    Fiscal years. 2015: Year ended Sept. 27, 2015. Ad costs: Stated advertising costs for company-owned restaurants. 2012: Restated. 2011: Restated. Ad costs as percent of sales: Stated advertising costs for company-owned restaurants as percent of sales for company-owned restaurants.
    SALES & EARNINGS ($ in millions; for fiscal year ended 9/27/2015 and comparable prior year)
    Jack in the Box (Nasdaq: JACK)
    Worldwide20152014% chg
    Sales$1,540$1,4843.8
    Earnings1139518.7
    Sales and earnings from public documents.


    Headquarters
    Jack in the Box/9330 Balboa Ave., San Diego, Calif. 92123/Phone: (858) 571-2121.

    Facebook:     https://www.facebook.com/jackinthebox

    Twitter:     @JackBox

    http://www.jackintheboxinc.com

Johnson & Johnson

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$244,186$221,71810.1
    Sunday magazineNA2,175NA
    B-to-B magazine1,4343,346-57.2
    Local magazine6NANA
    Spanish-language magazine415974-57.4
    Newspaper45334431.7
    Spanish-language newspaper114-94.9
    FSI (freestanding inserts)33,37144,062-24.3
    Network TV334,773294,34713.7
    Spot TV34,93630,41914.8
    Syndicated TV135,479166,901-18.8
    Cable TV networks237,881202,16517.7
    Spanish-language network TV89,54157,98654.4
    Network radio502,102-97.6
    National spot radio4704621.6
    Local radio1,6024,569-64.9
    Outdoor1,2781,690-24.4
      Measured media1,115,8761,033,2748.0
      Unmeasured spending892,697934,487-4.5
      Total2,008,5731,967,7622.1
    Search38,24541,537-7.9
    Media spending by brand20152014% chg
    Neutrogena211,748248,763-14.9
    Aveeno126,843120,5865.2
    Invokana113,27859,44590.6
    Xarelto105,942112,225-5.6
    Listerine87,27677,16413.1
    Tylenol85,26165,20430.8
    Zyrtec60,53791,099-33.5
    Stelara53,39344,95218.8
    Johnson & Johnson38,11833,31214.4
    Roc33,95528,28720.0
    Rogaine30,70616,55185.5
    Lactaid28,96226,5389.1
    Acuvue28,8294NA
    Motrin21,4873,536507.6
    Band-Aid17,18117,348-1.0
    Clean & Clear11,73013,398-12.4
    Neosporin10,4727,33742.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,700.04.4
    20082,900.04.5
    20092,400.03.9
    20102,500.04.1
    20112,600.04.0
    20122,300.03.4
    20132,500.03.5
    20142,600.03.5
    20152,500.03.6
    Ad costs: Stated worldwide advertising expenses, consisting of "television, radio, print media and internet advertising." Stated ad spending does not include money Johnson & Johnson gives to retailers in the form of cooperative advertising allowances. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 01/03/2016 and comparable prior year)
    Johnson & Johnson (NYSE: JNJ)
    Worldwide20152014% chg
    Sales$70,074$74,331-5.7
    Earnings15,40916,323-5.6
    Geographic sales20152014% chg
    U.S.35,68734,7822.6
    Europe15,99518,947-15.6
    Asia Pacific, Africa12,34713,442-8.1
    Western Hemisphere excluding U.S.6,0457,160-15.6
    Division sales20152014% chg
    Pharmaceutical31,43032,313-2.7
    Medical devices and diagnostics25,13727,522-8.7
    Consumer13,50714,496-6.8
    Sales and earnings from public documents.


    Headquarters
    Johnson & Johnson/One Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.

    Facebook:     https://www.facebook.com/jnj

    Twitter:     @JNJNews

    http://www.jnj.com

JPMorgan Chase & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$32,185$29,9737.4
    B-to-B magazine471690-31.8
    Local magazine501708-29.2
    Spanish-language magazine582NANA
    Newspaper7,1789,084-21.0
    National newspaper12,6994,482183.3
    Spanish-language newspaper9198-6.7
    Network TV39,24747,344-17.1
    Spot TV54,66957,547-5.0
    Syndicated TV142500.0
    Cable TV networks71,19499,663-28.6
    National spot radio5,2529,984-47.4
    Local radio9,45418,242-48.2
    Outdoor26,11927,001-3.3
      Measured media259,656304,818-14.8
      Unmeasured spending1,803,3551,597,89612.9
      Total2,063,0111,902,7148.4
    Search68,20638,98375.0
    Media spending by brand20152014% chg
    Chase241,835285,478-15.3
    J.P. Morgan16,27818,914-13.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,209.03.6
    20072,070.02.9
    20081,913.02.8
    20091,777.01.8
    20102,446.02.4
    20113,143.03.2
    20122,577.02.7
    20132,500.02.6
    20142,550.02.7
    20152,708.02.9
    Ad costs: Stated worldwide marketing spending. Ad spending as percent of sales: Worldwide marketing spending as percent of total net revenue (total revenue after subtracting interest expense).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    JPMorgan Chase & Co. (NYSE: JPM)
    Worldwide20152014% chg
    Sales$93,543$95,112-1.6
    Earnings24,44221,76212.3
    Geographic sales20152014% chg
    North American (substantially U.S.)71,26370,9690.4
    Europe, Middle East and Africa14,20616,013-11.3
    Asia and Pacific6,1516,0831.1
    Latin American and the Caribbean1,9232,047-6.1
    Division sales20152014% chg
    Consumer and community banking43,82044,368-1.2
    Corporate and investment bank33,54234,595-3.0
    Asset management12,11912,0280.8
    Commericial banking6,8856,8820.0
    Corporate/private equity267122125.0
    Reconciling Items-3,090-2,773NA
    Sales and earnings from public documents.


    Headquarters
    JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017/Phone: (212) 270-6000.

    http://www.jpmorganchase.com

Kellogg Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$157,831$161,381-2.2
    Sunday magazine3,0162,64614.0
    B-to-B magazine76345169.1
    Newspaper1,69129NA
    Spanish-language newspaperNA12NA
    FSI (freestanding inserts)9,74110,620-8.3
    Network TV100,841119,288-15.5
    Spot TV3,0883,504-11.9
    Syndicated TV46,65636,77326.9
    Cable TV networks185,781181,0672.6
    Spanish-language network TV31,18326,11419.4
    National spot radioNA316NA
    Local radio33023143.1
    Outdoor10027276.2
      Measured media541,020542,458-0.3
      Unmeasured spending27,326123,547-77.9
      Total568,346666,004-14.7
    Media spending by brand20152014% chg
    Special K123,069117,8074.5
    Eggo54,55935,47353.8
    Mini-Wheats45,24140,50411.7
    Kellogg's Raisin Bran38,33824,21058.4
    Rice Krispies34,28133,4422.5
    Keebler30,77032,161-4.3
    Frosted Flakes30,59742,258-27.6
    Pop-Tarts30,10026,92511.8
    Kellogg27,97650,590-44.7
    Cheez-It26,71428,280-5.5
    Froot Loops18,17614,49925.4
    Pringles17,78330,295-41.3
    Krave14,53813,4118.4
    Kashi14,11723,885-40.9
    Nutri-Grain11,5168,42736.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005858.08.4
    2006916.08.4
    20071,063.09.0
    20081,076.08.4
    20091,091.08.7
    20101,130.09.1
    20111,138.08.6
    20121,120.07.9
    20131,131.07.6
    20141,094.07.5
    2015898.06.6
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 01/02/2016 and comparable prior year)
    Kellogg Co. (NYSE: K)
    Worldwide20152014% chg
    Sales$13,525$14,580-7.2
    Earnings614632-2.8
    Geographic sales20152014% chg
    U.S.8,5608,876-3.6
    Rest of world4,9655,704-13.0
    Division sales20152014% chg
    Snacks6,6987,002-4.3
    Cereal5,8716,570-10.6
    Frozen9561,008-5.2
    Sales and earnings from public documents.


    Headquarters
    Kellogg Co./One Kellogg Square, Battle Creek, Mich. 49016/Phone: (269) 961-2000.

    Twitter:     @KelloggCompany

    http://www.kelloggcompany.com

Kering

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media122,332106,93514.4
      Unmeasured spending216,416189,17614.4
      Total338,748296,11114.4
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Kering (EPA: KER)
    Worldwide20152014% chg
    Sales$12,867$13,343-3.6
    Earnings1,1301,565-27.8
    Geographic sales20152014% chg
    Western Europe3,9574,190-5.6
    Asia Pacific (excluding Japan)3,2843,433-4.4
    North America2,9462,8543.2
    Japan1,2231,279-4.4
    Eastern Europe, Middle East and Africa859968-11.3
    South America598618-3.1
    Division sales20152014% chg
    Gucci4,3304,649-6.9
    Puma3,7803,975-4.9
    Other luxury brands1,8971,8920.3
    Bottega Veneta1,4281,503-5.0
    Yves Saint Laurent1,08194015.0
    Other sports and lifestyle brands310339-8.5
    Corporate4045-10.0
    Sales and earnings from public documents.


    Headquarters
    Kering/10 Avenue Hoche, Paris, France 75381 Cedex 08/Phone: 33-1-45-64-61-00.

    Facebook:     https://www.facebook.com/keringgroup

    Twitter:     @KeringGroup

    http://www.kering.com

Kia Motors Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$468$26,004-98.2
    B-to-B magazine97269739.4
    Local magazine734-78.4
    Spanish-language magazineNA63NA
    Newspaper5811,115-47.9
    National newspaper9899,264-89.3
    Spanish-language newspaper6NANA
    Network TV113,209130,312-13.1
    Spot TV22,30122,612-1.4
    Syndicated TV21,7769,624126.3
    Cable TV networks137,163138,751-1.1
    Spanish-language network TV30,92326,85415.2
    National spot radio988713.4
    Local radio4211,087-61.3
    Outdoor295633-53.3
      Measured media329,211367,136-10.3
      Unmeasured spending319,811187,18270.9
      Total649,022554,31717.1
    Search12,8728,90144.6
    Media spending by brand20152014% chg
    Kia329,211367,136-10.3
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010843.02.7
    20111,096.72.8
    20121,141.72.7
    20131,129.72.6
    20141,034.42.3
    20151,096.92.5
    Ad costs: Stated worldwide "advertising" expenses converted to dollars. 2015: 1,232 billion won. 2014: 1,089 billion won. 2013: 1,228 billion won. 2012: 1,283 billion won. 2011: 1,205 billion won. 2010: 970 billion won. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Kia Motors Corp. (Pink: KIMTF)
    Worldwide20152014% chg
    Sales$44,074$44,742-1.5
    Earnings2,3412,844-17.7
    Geographic sales20152014% chg
    South Korea16,87516,8110.4
    North America16,81716,0235.0
    Europe9,69211,298-14.2
    Other69061112.9
    Sales and earnings from public documents.


    Headquarters
    Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Kia Motors Corp./Kia Motors America, 111 Peters Canyon Road, Irvine, Calif. 92606/Phone: (949) 468-4800.

    Facebook:     https://www.facebook.com/kia

    Twitter:     @Kia

    http://www.kia.com

Kimberly-Clark Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media242,698286,581-15.3
      Unmeasured spending121,29678,95453.6
      Total363,994365,534-0.4
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000370.22.9
    2001405.53.1
    2002400.23.0
    2003401.92.9
    2004421.32.8
    2005451.02.8
    2006438.42.6
    2007468.32.6
    2008512.02.6
    2009559.02.9
    2010698.03.5
    2011686.03.3
    2012804.04.1
    2013769.03.9
    2014767.03.9
    2015710.03.8
    Ad costs: Stated worldwide advertising expenses. 2013: Restated in 2015 from $777 million. 2012: Restated in 2015 from $810 million. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Kimberly-Clark Corp. (NYSE: KMB)
    Worldwide20152014% chg
    Sales$18,591$19,724-5.7
    Earnings1,0661,595-33.2
    Geographic sales20152014% chg
    North America9,5319,4001.4
    Asia, Latin America and other7,1547,961-10.1
    Europe2,3042,717-15.2
    Intergeographic-398-354NA
    Division sales20152014% chg
    Personal care9,2049,635-4.5
    Consumer tissue6,1216,645-7.9
    K-C professional3,2193,388-5.0
    Corporate and other4756-16.1
    Sales and earnings from public documents.


    Headquarters
    Kimberly-Clark Corp./351 Phelps Drive, Irving, Texas 75038/Phone: (972) 281-1200.

    Facebook:     https://www.facebook.com/kimberlyclarkcorp

    Twitter:     @KCCorp

    http://www.kimberly-clark.com

Kohl's Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$10,123$9,6195.2
    B-to-B magazine32101-68.2
    Newspaper56,65172,697-22.1
    National newspaper1,645201719.3
    Spanish-language newspaper3,6613,6460.4
    FSI (freestanding inserts)26NANA
    Network TV121,331129,209-6.1
    Spot TV2,7893,799-26.6
    Syndicated TV24,94216,89347.6
    Cable TV networks49,78543,33014.9
    Spanish-language network TV14,46811,71723.5
    Network radio9,12110,477-12.9
    National spot radio3,128243NA
    Local radio8,7834,270105.7
    Outdoor64606-89.4
      Measured media306,548306,807-0.1
      Unmeasured spending864,452882,194-2.0
      Total1,171,0001,189,000-1.5
    Search47,90440,99616.8
    Media spending by brand20152014% chg
    Kohl's306,522306,807-0.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007839.05.1
    2008890.05.4
    2009846.04.9
    2010869.04.7
    2011962.05.1
    2012993.05.2
    20131,013.05.3
    20141,024.05.4
    20151,011.05.3
    Fiscal years. 2015: Year ended January 2016. Ad costs: Stated net marketing costs (gross marketing costs minus vendor allowances). ("Net marketing costs" was formerly "net advertising costs.") Ad spending as percent of sales: Net marketing spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    Kohl's Corp. (NYSE: KSS)
    Worldwide20152014% chg
    Sales$19,204$19,0231.0
    Earnings673867-22.4
    Sales and earnings from public documents.


    Headquarters
    Kohl's Corp./N56 W17000 Ridgewood Drive, Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.

    Facebook:     https://www.facebook.com/kohls

    Twitter:     @Kohls

    http://www.kohls.com

Kraft Heinz Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$173,929$169,4052.7
    Sunday magazine7,4997,636-1.8
    B-to-B magazine1,1861,239-4.3
    Local magazine11NANA
    Spanish-language magazine212812-73.9
    Newspaper38232NA
    FSI (freestanding inserts)26,09230,700-15.0
    Network TV78,395119,827-34.6
    Spot TV6,2801,613289.3
    Syndicated TV9,54513,762-30.6
    Cable TV networks178,239192,465-7.4
    Spanish-language network TV31,66734,427-8.0
    Network radio21NANA
    National spot radio465771-39.7
    Local radio4364320.9
    Outdoor42427952.0
      Measured media514,783573,399-10.2
      Unmeasured spending40,26428,69140.3
      Total555,046602,090-7.8
    Search10,8088,42628.3
    Media spending by brand20152014% chg
    Kraft137,98295,00845.2
    Oscar Mayer92,98069,16534.4
    Lunchables64,93355,89416.2
    Philadelphia30,91824,24027.6
    Heinz28,23416,44971.6
    Capri Sun27,93534,772-19.7
    Planters23,64225,591-7.6
    P318,71820,717-9.6
    McCafe14,411147NA
    Jell-O12,66413,598-6.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009477.02.8
    2010540.03.0
    2011535.02.9
    2012640.03.5
    2013747.04.1
    2014652.03.6
    2015464.02.5
    Kraft Heinz Co. was created July 2, 2015, when H.J. Heinz Holding Corp. bought Kraft Foods Group. At the closing of the merger, H.J. Heinz Holding Corp. was renamed Kraft Heinz Co. Ad costs: 2015: Kraft Heinz Co. stated "advertising expenses" for year ended Jan. 3, 2016; includes ad spending for former Kraft Foods Group starting July 2, 2015. 2009-2014: Kraft Foods Group stated worldwide advertising expense for Kraft Foods Group. Ad spending as percent of sales: 2015 and after: Worldwide advertising spending as percent of net sales for Kraft Heinz Co. 2009-2014: Worldwide advertising spending as percent of net revenue for Kraft Foods Group.
    SALES & EARNINGS ($ in millions; for fiscal year ended 01/03/2016 and comparable prior year)
    Kraft Heinz Co. (Nasdaq: KHC)
    Worldwide20152014% chg
    Sales$27,447$29,122-5.8
    Earnings1,7742,333-24.0
    Sales and earnings from public documents.


    Headquarters
    Kraft Heinz Co./200 E. Randolph, Chicago, IL, 60601/Phone: (847) 646-2000. Kraft Heinz Co./1 PPG Place, Pittsburgh, Pa. 15222/Phone: (412) 456-5700.

    Twitter:     @KraftHeinzCo

    http://www.kraftheinzcompany.com

Kroger Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$567$48616.7
    B-to-B magazine112206-45.7
    Local magazine102111-8.4
    Spanish-language magazine99-3.2
    Newspaper34,81034,3901.2
    Spanish-language newspaper376503-25.2
    FSI (freestanding inserts)3,4523,702-6.7
    Spot TV82,12386,179-4.7
    Syndicated TV6NANA
    Cable TV networksNA5NA
    National spot radio2,680621331.7
    Local radio42,10539,2647.2
    Outdoor14,98113,46411.3
      Measured media181,323178,9391.3
      Unmeasured spending497,677469,0616.1
      Total679,000648,0004.8
    Media spending by brand20152014% chg
    Kroger103,417102,9580.4
    Fred Meyer14,74014,5311.4
    Fry's (food store)14,14814,271-0.9
    King Soopers14,10913,6383.5
    Ralphs10,8426,41069.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000603.01.2
    2001570.01.1
    2002510.01.0
    2003527.01.0
    2004528.00.9
    2005498.00.8
    2006508.00.8
    2007506.00.7
    2008532.00.7
    2009529.00.7
    2010533.00.7
    2011532.00.6
    2012553.00.6
    2013587.00.6
    2014648.00.6
    2015679.00.6
    Fiscal year. 2015: Year ended Jan. 30, 2016. The company's fiscal year ends on the Saturday closest to Jan. 31. Some figures reflect revisions by Kroger of sales and/or advertising costs. Ad costs: Stated worldwide pre-tax advertising costs. Ad spending as percent of sales: Advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    Kroger Co. (NYSE: KR)
    Worldwide20152014% chg
    Sales$109,830$108,4651.3
    Earnings2,0491,74717.3
    Sales and earnings from public documents.


    Headquarters
    Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.

    Facebook:     https://www.facebook.com/kroger

    Twitter:     @kroger

    http://www.thekrogerco.com

L Brands

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media74,68168,1199.6
      Unmeasured spending294,561316,531-6.9
      Total369,241384,650-4.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008502.05.6
    2009459.05.3
    2010473.04.9
    2011474.04.6
    2012460.04.4
    2013452.04.2
    2014436.03.8
    2015414.03.4
    Fiscal years. 2015: Year ended January 2016. Ad costs: Stated worldwide catalog and advertising costs. Ad spending as percent of sales: Worldwide catalog and advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    L Brands (NYSE: LB)
    Worldwide20152014% chg
    Sales$12,154$11,4546.1
    Earnings1,2531,04220.2
    Geographic sales20152014% chg
    U.S.10,84010,1057.3
    International1,3141,349-2.6
    Division sales20152014% chg
    Victoria's Secret7,6727,2076.5
    Bath & Body Works3,5873,3507.1
    Other510561-9.1
    Victoria's Secret and Bath & Body Works International38533614.6
    Sales and earnings from public documents.


    Headquarters
    L Brands/3 Limited Parkway, Columbus, Ohio 43230/Phone: (614) 415-7000.

    Twitter:     @L_Brands

    http://www.lb.com

L'Oreal

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$716,710$839,820-14.7
    Sunday magazineNA118NA
    B-to-B magazine2,7583,084-10.6
    Local magazineNA98NA
    Spanish-language magazine6,41412,062-46.8
    Newspaper3022,807-89.2
    National newspaper4261,727-75.3
    Spanish-language newspaperNA18NA
    FSI (freestanding inserts)44,12544,361-0.5
    Network TV117,734127,270-7.5
    Spot TV10,1738,29522.6
    Syndicated TV119,012152,689-22.1
    Cable TV networks161,826193,915-16.5
    Spanish-language network TV85,80569,97222.6
    Network radio236NANA
    National spot radio594169251.4
    Local radio600277116.9
    Outdoor6121,035-40.9
      Measured media1,267,3261,457,717-13.1
      Unmeasured spending727,083484,14650.2
      Total1,994,4091,941,8632.7
    Search33,71921,13459.5
    Media spending by brand20152014% chg
    L'Oreal Paris501,332553,348-9.4
    Maybelline New York285,456307,572-7.2
    Garnier143,729228,874-37.2
    Lancome106,764115,498-7.6
    Armani56,69356,3320.6
    Ralph Lauren46,28441,92110.4
    Yves Saint Laurent23,03914,27461.4
    Essie13,41620,452-34.4
    Clarisonic13,12234,209-61.6
    Viktor & Rolf11,5798,86130.7
    Urban Decay10,1467,84329.4
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20077,025.030.0
    20087,753.030.0
    20097,515.030.8
    20108,006.030.9
    20118,764.030.9
    20128,400.030.2
    20138,795.329.9
    20148,718.429.1
    20158,174.929.1
    Converted to dollars. Ad costs: Stated worldwide "advertising and promotion" expenses. Company said advertising and promotion expenses "consist mainly of expenses relating to the advertisement and promotion of products to customers and consumers."2015: 7.360 billion euros. 2014: 6.559 billion euros. 2013: 6.622 billion euros (restated). 2012: 6.532 billion euros (restated). 2011: 6.292 billion euros. 2011: 6.292 billion euros. 2010: 6.029 billion euros. 2009: 5.389 billion euros. 2008: 5.269 billion euros. 2007: 5.125 billion euros. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    L'Oreal (EPA: OR)
    Worldwide20152014% chg
    Sales$28,055$29,951-6.3
    Earnings3,6646,525-43.8
    Geographic sales20152014% chg
    New markets10,84311,538-6.0
    Western Europe9,60510,998-12.7
    North America7,6077,4142.6
    Division sales20152014% chg
    Consumer products13,15614,313-8.1
    L'Oreal luxe8,0318,239-2.5
    Professional products3,7764,031-6.3
    Active cosmetics2,0182,207-8.6
    The Body Shop1,0741,161-7.5
    Sales and earnings from public documents.


    Headquarters
    L'Oreal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. L'Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500.

    Facebook:     https://www.facebook.com/lorealusa

    Twitter:     @LOrealUSA

    http://www.loreal.com

LG Electronics

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$27,864$7,024296.7
    Sunday magazineNA236NA
    B-to-B magazine6521,153-43.4
    Local magazineNA42NA
    Newspaper2,0992,175-3.5
    National newspaper51934-94.5
    Spanish-language newspaperNA9NA
    FSI (freestanding inserts)NA7NA
    Network TV75,93466,42714.3
    Spot TV3,767960292.5
    Cable TV networks47,72942,14613.2
    National spot radio85559842.9
    Local radio77941488.1
    Outdoor58736760.2
      Measured media160,316122,49230.9
      Unmeasured spending254,484276,629-8.0
      Total414,800399,1213.9
    Media spending by brand20152014% chg
    LG160,298122,45030.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20131,108.22.1
    20141,095.52.0
    2015969.11.9
    Ad costs: Stated worldwide advertising expense converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2015: 1,088,882 million won. 2014: 1,153,182 million won. 2013: 1,204,590 million won. Ad spending as percent of sales: Stated worldwide advertising expense as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    LG Electronics (KRX: 066570)
    Worldwide20152014% chg
    Sales$50,293$56,089-10.3
    Earnings222476-53.5
    Geographic sales20152014% chg
    North America14,59314,0873.6
    South Korea12,73713,958-8.7
    Asia5,2405,572-6.0
    Europe5,1756,204-16.6
    Middle Asia and Africa4,1834,347-3.8
    South America3,8265,489-30.3
    China2,9023,342-13.2
    Other1,6383,090-47.0
    Division sales20152014% chg
    Home entertainment15,47718,403-15.9
    Home appliances14,70915,924-7.6
    Mobile communications12,81514,334-10.6
    Innotek4,2834,745-9.7
    Vehicle components1,6310NA
    Other segments1,3772,683-48.7
    Sales and earnings from public documents.


    Headquarters
    LG Electronics/LG Twin Towers 128, Yoido-dong, Youngdungpo-gu, Seoul, South Korea /Phone: 82-02-3777-1114.

    Facebook:     https://www.facebook.com/lgusa

    Twitter:     @LGUS

    http://www.lg.com/us

Liberty Media Corp. (Sirius XM)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media10,27611,620-11.6
      Unmeasured spending221,724214,3803.4
      Total232,000226,0002.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20124.01.1
    2013181.04.5
    2014226.05.1
    2015232.04.8
    Ad costs: Stated advertising costs (primarily for Sirius XM Holdings). Ad spending as percent of sales: Advertising costs as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Liberty Media Corp. (Sirius XM) (Nasdaq: LMCA)
    Worldwide20152014% chg
    Sales$4,795$4,4507.8
    Earnings64178-64.0
    Sales and earnings from public documents.


    Headquarters
    Liberty Media Corp. (Sirius XM)/12300 Liberty Blvd., Englewood, Colo. 80112/Phone: (720) 875-5400.

    http://www.libertymedia.com/

Liberty Mutual Holding Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$6,999$7,963-12.1
    B-to-B magazine2,3142,400-3.6
    Newspaper404476-15.2
    National newspaper2,4263,429-29.2
    FSI (freestanding inserts)150NANA
    Network TV54,35279,690-31.8
    Spot TV9,3993,021211.1
    Syndicated TV61,75029,655108.2
    Cable TV networks198,862127,20956.3
    Spanish-language network TV15,749NANA
    National spot radio1,318385242.2
    Local radio1,250429191.4
    Outdoor3171,063-70.2
      Measured media355,290255,72138.9
      Unmeasured spending141,263185,290-23.8
      Total496,553441,01112.6
    Search11,97613,844-13.5
    Media spending by brand20152014% chg
    Liberty Mutual354,211244,45644.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012394.21.1
    2013423.21.2
    2014441.01.2
    2015496.61.3
    Ad costs: Stated advertising expenses on Liberty Mutual Insurance Co. combined statements filed with insurance regulators. Ad spending as percent of sales: Stated advertising expenses from Liberty Mutual Insurance Co. combined statements as percent of total revenue for Liberty Mutual Holding Co. 2014: Restated in 2016 based on restated revenue. 2013: Restated in 2015 based on restated revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Worldwide20152014% chg
    Sales$37,617$37,721-0.3
    Earnings5141,814-71.7
    Division sales20152014% chg
    Personal insurance17,03616,1245.7
    Commercial insurance11,18711,1060.7
    Global specialty5,2275,1830.8
    Liberty international3,8014,317-12.0
    Corporate and other366991-63.1
    Sales and earnings from public documents.


    Headquarters
    Liberty Mutual Holding Co./175 Berkeley St., Boston, Mass. 02116/Phone: (617) 357-9500.

    Facebook:     https://www.facebook.com/libertymutual

    Twitter:     @LibertyMutual

    https://www.libertymutual.com/

Liberty TripAdvisor Holdings

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media21,96516,22735.4
      Unmeasured spending245,660163,75050.0
      Total267,625179,97748.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201232.019.4
    2013251.024.3
    2014357.026.9
    2015519.033.2
    Ad costs: Liberty TripAdvisor Holdings' stated worldwide advertising expenses. 2015: Ad costs for TripAdvisor and BuySeasons. 2014: Ad costs for TripAdvisor and BuySeasons. 2013: Ad costs for TripAdvisor and BuySeasons. 2012: Ad costs for BuySeasons; ad costs for TripAdvisor starting Dec. 11, 2012. Ad spending as percent of sales: Worldwide advertising expenses as percent of total net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Liberty TripAdvisor Holdings (Nasdaq: LTRPA)
    Worldwide20152014% chg
    Sales$1,565$1,32917.8
    Earnings-40-22NA
    Geographic sales20152014% chg
    U.S.80767020.4
    Other countries54346816.0
    U.K.21519112.6
    Division sales20152014% chg
    TripAdvisor1,4921,24619.7
    Corporate and other7383-12.0
    Sales and earnings from public documents.


    Headquarters
    Liberty TripAdvisor Holdings/12300 Liberty Blvd., Englewood, Colo. 80112/Phone: (720) 875-5300.

    Facebook:     https://www.facebook.com/tripadvisor

    Twitter:     @TripAdvisor

    http://www.libertytripadvisorholdings.com

Lions Gate Entertainment Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media204,489226,365-9.7
      Unmeasured spending106,02659,02679.6
      Total310,514285,3918.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007398.729.3
    2008423.728.9
    2009297.920.0
    2010346.321.9
    2011299.018.8
    2012560.820.7
    2013520.019.8
    2014400.016.7
    2015470.220.0
    Fiscal years ended March 31. 2015: Year ended March 2016 (fiscal 2016). 2014: Year ended March 2015 (fiscal 2015). 2013: Year ended March 2014 (fiscal 2014). 2012: Year ended March 2013 (fiscal 2013). Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2016 and comparable prior year)
    Lions Gate Entertainment Corp. (NYSE: LGF)
    Worldwide20152014% chg
    Sales$2,347$2,400-2.2
    Earnings43182-76.5
    Geographic sales20152014% chg
    U.S.1,5501,712-9.5
    Rest of world74261920.0
    Canada5569-20.1
    Division sales20152014% chg
    Motion pictures1,6771,820-7.8
    Television production67057915.6
    Sales and earnings from public documents.


    Headquarters
    Lions Gate Entertainment Corp./2700 Colorado Ave., Suite 200, Santa Monica, Calif. 90404/Phone: (310) 449-9200.

    Facebook:     https://www.facebook.com/lionsgate

    http://www.lionsgate.com

Lowe's Cos.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$5,601$14,295-60.8
    B-to-B magazine67147-54.2
    Spanish-language magazine17167.7
    Newspaper8,54813,969-38.8
    National newspaper30NANA
    Spanish-language newspaper424467-9.1
    FSI (freestanding inserts)NA14NA
    Network TV143,163141,8160.9
    Spot TV5,3216,634-19.8
    Syndicated TV98649NA
    Cable TV networks96,610105,545-8.5
    Spanish-language network TV20,87529,961-30.3
    Network radio6,6148,245-19.8
    National spot radio69649939.5
    Local radio15,20711,01938.0
    Outdoor30956454.3
      Measured media304,469332,731-8.5
      Unmeasured spending442,998465,349-4.8
      Total747,466798,080-6.3
    Search48,12234,06941.2
    Media spending by brand20152014% chg
    Lowe's296,313318,754-7.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2006873.01.9
    2007788.01.6
    2008789.01.6
    2009750.01.6
    2010790.01.6
    2011803.01.6
    2012809.01.6
    2013811.01.5
    2014819.01.5
    2015769.01.3
    Fiscal years. 2015: Year ended January 2016; fiscal 2015. 2014: Year ended January 2015; fiscal 2014. 2013: Year ended January 2014; fiscal 2013. 2012: Year ended February 2013; fiscal 2012. 2011: Year ended February 2012; fiscal 2011. 2010: Year ended January 2011; fiscal 2010. 2009: Year ended January 2010; fiscal 2009. 2008: Year ended January 2009; fiscal 2008. 2007: Year ended January 2008; fiscal 2007. 2006: Year ended January 2007; fiscal 2006. Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2016 and comparable prior year)
    Lowe's Cos. (NYSE: LOW)
    Worldwide20152014% chg
    Sales$59,074$56,2235.1
    Earnings2,5462,698-5.6
    Sales and earnings from public documents.


    Headquarters
    Lowe's Cos./1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.

    Facebook:     https://www.facebook.com/lowes

    Twitter:     @Lowes

    http://www.lowes.com

Luxottica Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media112,751122,780-8.2
      Unmeasured spending76,75423,754223.1
      Total189,504146,53429.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010493.86.4
    2011569.06.6
    2012573.86.3
    2013637.46.6
    2014679.56.7
    2015655.06.7
    Ad costs: Stated worldwide "advertising" expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/15 and comparable prior year)
    Luxottica Group (BIT: LUX)
    Worldwide20152014% chg
    Sales$9,815$10,172-3.5
    Earnings8968594.4
    Geographic sales20152014% chg
    North America5,7225,6980.4
    Europe1,8052,003-9.9
    Asia Pacific1,3081,396-6.2
    Latin America603673-10.3
    Other377402-6.3
    Division sales20152014% chg
    Sales of products9,2379,489-2.7
    Vision care business425516-17.6
    Eye-exam and related professional fees126141-10.4
    Franchise revenues27262.7
    Sales and earnings from public documents.


    Headquarters
    Luxottica Group/Piazzale Cadorna 3, Milan, Italy 20123/Phone: 39-02-863341.

    Facebook:     https://www.facebook.com/luxottica

    Twitter:     @Luxottica

    http://www.luxottica.com/en

LVMH Moet Hennessy Louis Vuitton

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$266,747$292,077-8.7
    Sunday magazine7,9385,77037.6
    B-to-B magazine585645-9.3
    Local magazine723964-25.0
    Spanish-language magazine452179152.1
    Newspaper1,4562,414-39.7
    National newspaper50,89441,11523.8
    Spanish-language newspaperNA8NA
    Network TV20,13214,75436.5
    Spot TV1,6742,769-39.6
    Syndicated TV7,21910,343-30.2
    Cable TV networks30,83229,2505.4
    Spanish-language network TV1,827545235.3
    National spot radio106113-6.4
    Local radio1739092.0
    Outdoor10,1597,77230.7
      Measured media400,918408,807-1.9
      Unmeasured spending768,256688,88511.5
      Total1,169,1741,097,6926.5
    Search15,97010,14357.4
    Media spending by brand20152014% chg
    Christian Dior136,083135,9720.1
    Louis Vuitton79,42683,011-4.3
    Bulgari28,45025,76110.4
    Celine19,78018,1309.1
    Sephora18,58121,187-12.3
    Tag Heuer17,57915,18815.7
    Givenchy16,47418,757-12.2
    Hennessy14,19715,020-5.5
    Marc Jacobs14,12915,359-8.0
    Fendi12,94911,10316.6
    Donna Karan12,66212,753-0.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,677.011.9
    20082,988.011.8
    20092,523.010.6
    20103,010.011.2
    20113,776.011.5
    20124,181.011.6
    20134,396.511.4
    20144,631.111.4
    20154,462.011.3
    Converted to dollars. Ad costs: Stated worldwide "advertising and promotion" expenses (also called "communication and promotion" expenses). In its reference document for calendar 2015, LVMH said: "Advertising and promotion expenses include the costs of producing advertising media, purchasing media space, manufacturing samples and publishing catalogs, and in general, the cost of all activities designed to promote the Group's brands and products." 2015: 4.017 billion euros. 2014: 3.484 billion euros. 2013: 3.310 billion euros(restated). 2012: 3.251 billion euros (restated). 2011: 2.711 billion euros. 2010: 2.267 billion euros. 2009: 1.809 billion euros. 2008: 2.031 billion euros. 2007: 1.953 billion euros. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    LVMH Moet Hennessy Louis Vuitton (EPA: MC)
    Worldwide20152014% chg
    Sales$39,498$40,726-3.0
    Earnings6,7209,518-29.4
    Geographic sales20152014% chg
    Rest of Asia10,70311,618-7.9
    U.S.10,3809,6537.5
    Rest of Europe7,1187,750-8.2
    Other4,7054,6351.5
    France3,9454,270-7.6
    Japan2,7632,801-1.4
    Division sales20152014% chg
    Fashion and leather goods13,73914,393-4.5
    Selective retailing12,47712,673-1.5
    Wine and spirits5,1135,281-3.2
    Perfums and cosmetics5,0175,205-3.6
    Watches and jewelry3,6743,698-0.6
    Other and holding companies-407-525NA
    Sales and earnings from public documents.


    Headquarters
    LVMH Moet Hennessy Louis Vuitton/22, Avenue Montaigne, Paris, France 75008/Phone: 33-1-44-13-22-22. LVMH Moet Hennessy Louis Vuitton/19 E. 57th St., New York, N.Y. 10022/Phone: (212) 931-2700.

    Facebook:     https://www.facebook.com/lvmh

    Twitter:     @LVMH

    http://www.lvmh.com

Macy's

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$62,823$74,315-15.5
    Sunday magazine4,6993,85521.9
    B-to-B magazine16110257.1
    Local magazine1,2501,481-15.6
    Spanish-language magazine1,01367749.5
    Newspaper269,156328,216-18.0
    National newspaper30,03632,613-7.9
    Spanish-language newspaper3,7153,6860.8
    Network TV122,729129,283-5.1
    Spot TV12,33013,352-7.7
    Syndicated TV39,37034,50914.1
    Cable TV networks74,86478,817-5.0
    Spanish-language network TV30,26928,1187.7
    Network radio21,65622,820-5.1
    National spot radio10,50111,950-12.1
    Local radio28,87525,67712.5
    Outdoor5,2896,672-20.7
      Measured media718,734796,143-9.7
      Unmeasured spending868,266805,8577.7
      Total1,587,0001,602,000-0.9
    Search71,56052,83035.5
    Media spending by brand20152014% chg
    Macy's664,250721,591-7.9
    Bloomingdale's53,32269,306-23.1
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,625.06.2
    20081,611.06.5
    20091,385.05.9
    20101,417.05.7
    20111,432.05.4
    20121,554.05.6
    20131,623.05.8
    20141,602.05.7
    20151,587.05.9
    Fiscal years. 2015: Year ended Jan. 30, 2016. Ad costs: Stated "gross advertising and promotional costs," including cooperative advertising allowances. 2012: Restated in 2014 from $1.603 billion. 2011: Restated in 2014 from $1.507 billion. Ad spending as percent of sales: Stated worldwide gross advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/30/2016 and comparable prior year)
    Macy's (NYSE: M)
    Worldwide20152014% chg
    Sales$27,079$28,105-3.7
    Earnings1,0701,526-29.9
    Sales and earnings from public documents.


    Headquarters
    Macy's/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579-7000.

    Facebook:     https://www.facebook.com/macys

    Twitter:     @Macys

    http://www.macysinc.com

Mars Inc.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$200,075$206,250-3.0
    Sunday magazine4,36312,266-64.4
    B-to-B magazine3,6771,597130.2
    Spanish-language magazine1,4831,34810.0
    Newspaper104211-50.8
    National newspaper293365-19.8
    FSI (freestanding inserts)20,55422,621-9.1
    Network TV162,952131,57323.8
    Spot TV2,2613,396-33.4
    Syndicated TV21,78617,36325.5
    Cable TV networks225,412262,647-14.2
    Spanish-language network TV48,07664,524-25.5
    Network radio2,8592,46216.1
    National spot radio3,9081,560150.5
    Local radio2,8483,387-15.9
    Outdoor745242208.1
      Measured media701,393731,811-4.2
      Unmeasured spending91,42795,392-4.2
      Total792,820827,203-4.2
    Search9,5006,92437.2
    Media spending by brand20152014% chg
    Wrigley130,443118,62610.0
    M&M's110,313127,024-13.2
    Snickers92,65692,1510.5
    Iams45,30368,031-33.4
    Twix35,46947,444-25.2
    Dove (chocolate)28,99222,11631.1
    Skittles28,14032,536-13.5
    Cesar27,64216,86563.9
    Temptations24,18413,38980.6
    Nutro23,24524,513-5.2
    Starburst19,17723,710-19.1
    Sheba18,3428,281121.5
    Pedigree17,92444,768-60.0
    Eukanuba15,7221,737805.1
    Milky Way13,81917,708-22.0
    Uncle Ben's13,18614,502-9.1
    Greenies10,42211,829-11.9
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions)
    Worldwide20152014% chg
    Sales$33,000$33,0000.0
    Sales and earnings from public documents.


    Headquarters
    Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.

    Facebook:     https://www.facebook.com/mars

    Twitter:     @MarsGlobal

    http://www.mars.com

MasterCard

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media67,025109,911-39.0
      Unmeasured spending253,165226,27011.9
      Total320,190336,180-4.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,002.024.6
    2008935.018.7
    2009756.014.8
    2010782.014.1
    2011841.012.5
    2012775.010.5
    2013841.010.1
    2014862.09.1
    2015821.08.5
    Ad costs: Stated worldwide advertising and marketing expenses. MasterCard marketing includes brand advertising, promotional and interactive programs and sports-marketing sponsorships. 2008-2009: Spending affected by global meltdown in financial and credit markets in 2008 and the Great Recession, which began in December 2007 and ended in June 2009. Ad spending as percent of sales: Worldwide advertising and marketing spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    MasterCard (NYSE: MA)
    Worldwide20152014% chg
    Sales$9,667$9,4732.0
    Earnings3,8083,6175.3
    Geographic sales20152014% chg
    Rest of world5,8975,7792.0
    U.S.3,7703,6942.0
    Sales and earnings from public documents.


    Headquarters
    MasterCard/2000 Purchase St., Purchase, N.Y. 10577/Phone: (914) 249-2000.

    Facebook:     https://www.facebook.com/mastercardus

    Twitter:     @MasterCard

    http://www.mastercard.us

Mattel

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$765$2,952-74.1
    B-to-B magazine38358.1
    Local magazine1920-3.6
    Spanish-language magazine2961,765-83.2
    Newspaper99477-79.2
    National newspaperNA75NA
    Spanish-language newspaper3278.9
    FSI (freestanding inserts)1569-78.9
    Network TV8,96712,234-26.7
    Spot TV49282-82.6
    Syndicated TV39NANA
    Cable TV networks102,911113,345-9.2
    Spanish-language network TVNA279NA
    Network radioNA563NA
    National spot radio691,212-94.3
    Local radio44511-91.4
    Outdoor216353-38.9
      Measured media113,530134,172-15.4
      Unmeasured spending322,048280,88214.7
      Total435,578415,0544.9
    Media spending by brand20152014% chg
    Fisher-Price38,26248,523-21.1
    Barbie16,21916,2050.1
    American Girl10,21315,583-34.5
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007708.811.9
    2008719.212.2
    2009609.811.2
    2010647.311.1
    2011699.211.2
    2012717.811.2
    2013750.211.6
    2014733.212.2
    2015717.912.6
    Ad costs: Stated worldwide "advertising and promotion" expenses. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Mattel (NYSE: MAT)
    Worldwide20152014% chg
    Sales$5,703$6,024-5.3
    Earnings369499-26.0
    Geographic sales20152014% chg
    U.S.3,4603,4101.5
    Europe1,3891,687-17.7
    Latin America711909-21.8
    Asia Pacific5044658.3
    Rest of world220247-10.9
    Sales adjustment-581-695NA
    Division sales20152014% chg
    North America3,0843,0122.4
    International2,6043,062-15.0
    American Girl brands596645-7.6
    Sales adjustments-581-695NA
    Sales and earnings from public documents.


    Headquarters
    Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: (310) 252-2000.

    Facebook:     https://www.facebook.com/mattel

    Twitter:     @Mattel

    http://www.mattel.com

Mattress Firm Holding Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media221,007191,79815.2
      Unmeasured spending97,411115,098-15.4
      Total318,418306,8963.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200832.47.5
    200929.46.8
    201039.17.9
    201160.28.6
    201287.28.7
    2013105.38.7
    2014155.38.6
    2015210.68.3
    Fiscal years ended on Tuesday closest to Jan. 31. Fiscal 2015: Year ended Feb. 2, 2016. Ad costs: Stated "advertising and media production expense." Stated figures are net of cooperative advertising funds received from vendors. Ad spending as percent of sales: Advertising and media production spending (net of cooperative advertising funds received from vendors) as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 02/02/2016 and comparable prior year)
    Mattress Firm Holding Corp. (Nasdaq: MFRM)
    Worldwide20152014% chg
    Sales$2,542$1,80640.7
    Earnings654445.8
    Sales and earnings from public documents.


    Headquarters
    Mattress Firm Holding Corp./5815 Gulf Freeway, Houston, Texas 77023/Phone: (713) 923-1090.

    Facebook:     https://www.facebook.com/mattressfirm

    Twitter:     @MattressFirm

    http://www.mattressfirm.com

Mazda Motor Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media255,605256,449-0.3
      Unmeasured spending101,617101,952-0.3
      Total357,222358,401-0.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012910.53.4
    20131,074.04.0
    20141,120.84.0
    20150.00.0
    Fiscal years ended March 31. 2015: Year ended March 2016. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. Ad costs: Stated worldwide advertising costs. 2015 (year ended March 2016): NA. 2014 (year ended March 2015): 122.488 billion yen. 2013 (year ended March 2014): 107.509 billion yen. 2012 (year ended March 2013): 75.247 billion yen. Ad spending as percent of sales: Worldwide advertising costs as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2016 and comparable prior year)
    Mazda Motor Corp. (TYO: 7261)
    Worldwide20152014% chg
    Sales$28,377$27,7602.2
    Earnings11,1971,453670.5
    Geographic sales20152014% chg
    North America9,6429,3263.4
    Japan8,4658,623-1.8
    Europe5,6235,5511.3
    Other areas4,6474,2609.1
    Sales and earnings from public documents.


    Headquarters
    Mazda Motor Corp./3-1, Shinchi, Fuchu-cho, Aki-gun, Hiroshima, Japan 730-8670/Phone: 81-82-282-1111. Mazda Motor Corp./Mazda North American Operations, 7755 Irvine Center Drive, Irvine, Calif. 92618/Phone: (949) 727-1990.

    Facebook:     https://www.facebook.com/mazda

    Twitter:     @MazdaUSA

    http://www.mazda.com

McDonald's Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$7,672$28,509-73.1
    B-to-B magazine45NANA
    Local magazine3739-5.9
    Spanish-language magazine32626323.8
    Newspaper1,2661,370-7.6
    National newspaper56832574.9
    Spanish-language newspaper306369-17.0
    FSI (freestanding inserts)37911NA
    Network TV298,636297,8850.3
    Spot TV132,633151,588-12.5
    Syndicated TV19,88633,675-40.9
    Cable TV networks138,018152,370-9.4
    Spanish-language network TV70,598105,468-33.1
    Network radio1,22382548.2
    National spot radio2,1252,439-12.9
    Local radio55,44564,508-14.0
    Outdoor73,58670,4934.4
      Measured media802,747910,136-11.8
      Unmeasured spending630,741507,74424.2
      Total1,433,4881,417,8801.1
    Media spending by brand20152014% chg
    McDonald's802,060909,668-11.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007718.3NA
    2008703.4NA
    2009650.8NA
    2010687.0NA
    2011768.6NA
    2012787.5NA
    2013808.4NA
    2014808.2NA
    2015718.7NA
    Ad costs: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    McDonald's Corp. (NYSE: MCD)
    Worldwide20152014% chg
    Sales$25,413$27,441-7.4
    Earnings4,5294,758-4.8
    Geographic sales20152014% chg
    U.S.8,5598,651-1.1
    International lead markets7,6158,544-10.9
    High growth markets6,1736,845-9.8
    Foundational markets and corporate3,0663,401-9.9
    Division sales20152014% chg
    McDonald's U.S. systemwide sales35,83735,4471.1
    Sales by company-operated restaurants16,48818,169-9.3
    Revenue from franchised restaurants8,9259,272-3.7
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    McDonald's Corp./2111 McDonald's Drive, Oak Brook, Ill. 60523/Phone: (630) 623-3000.

    Facebook:     https://www.facebook.com/mcdonalds

    Twitter:     @McDonalds

    http://www.aboutmcdonalds.com/mcd.html

Merck & Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$169,173$120,94839.9
    Sunday magazine11,09623,026-51.8
    B-to-B magazine2,7091,48382.7
    Spanish-language magazine2344-48.1
    Newspaper24,48533,421-26.7
    National newspaper1,2461,1865.0
    Spanish-language newspaper28NANA
    Network TV105,66841,059157.4
    Spot TV7,7283,004157.2
    Syndicated TV25,59610,967133.4
    Cable TV networks50,11132,64353.5
    Spanish-language network TV12,9018,04660.3
    Network radioNA561NA
    National spot radioNA114NA
    Local radio877NA
    Outdoor27827-96.8
      Measured media410,876277,33548.2
      Unmeasured spending520,561499,5144.2
      Total931,437776,85019.9
    Search20,01517,85612.1
    Media spending by brand20152014% chg
    Belsomra94,3040NA
    Merck87,89351,20271.7
    Nexplanon69,60143,23661.0
    Januvia53,95757,375-6.0
    Gardasil35,86243,815-18.2
    Bravecto16,8570NA
    Dulera16,45631,167-47.2
    Ragwitek12,6340NA
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20113,100.06.5
    20122,800.05.9
    20132,500.05.7
    20142,300.05.4
    20152,100.05.3
    Ad costs: Stated worldwide "advertising and promotion" costs. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Merck & Co. (NYSE: MRK)
    Worldwide20152014% chg
    Sales$39,498$42,237-6.5
    Earnings4,45911,934-62.6
    Geographic sales20152014% chg
    U.S.17,51917,0712.6
    Europe, Middle East and Africa10,67713,174-19.0
    Asia Pacific3,8203,951-3.3
    Latin America2,8233,151-10.4
    Japan2,6733,471-23.0
    Other1,9861,41940.0
    Division sales20152014% chg
    Pharmaceutical34,78236,042-3.5
    Animal health3,3243,454-3.8
    Other revenue1,3891,19416.3
    Consumer care31,547-99.8
    Sales and earnings from public documents.


    Headquarters
    Merck & Co./2000 Galloping Hill Road, Kenilworth, N.J. 07033/Phone: (908) 740-4000.

    Facebook:     https://www.facebook.com/merckbewell

    Twitter:     @Merck

    http://www.merck.com

Microsoft Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$44,872$43,7332.6
    Sunday magazine3771,135-66.8
    B-to-B magazine2,0111,59326.3
    Local magazine235332.7
    Newspaper3193,271-90.3
    National newspaper6,6055,09229.7
    Spanish-language newspaperNA33NA
    FSI (freestanding inserts)50NANA
    Network TV356,168333,4406.8
    Spot TV1,4943,264-54.2
    Syndicated TV2,8371,58379.2
    Cable TV networks126,232136,597-7.6
    Spanish-language network TV21,63127,635-21.7
    Network radio13230346.6
    National spot radio2445,348-95.4
    Local radio4221,864-77.4
    Outdoor19,4917,912146.4
      Measured media582,907572,5331.8
      Unmeasured spending666,523835,078-20.2
      Total1,249,4301,407,611-11.2
    Search80,78971,03613.7
    Media spending by brand20152014% chg
    Microsoft509,991427,49519.3
    Xbox55,75877,199-27.8
    Nokia16,90963,810-73.5
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20031,060.02.7
    2004904.02.5
    2005995.02.5
    20061,230.02.8
    20071,330.02.6
    20081,200.02.0
    20091,400.02.4
    20101,600.02.6
    20111,900.02.7
    20121,600.02.2
    20132,600.03.3
    20142,300.02.6
    20151,900.02.0
    Fiscal years ended June 30. 2015: Year ended June 30, 2015. Ad costs: Stated worldwide "advertising expense." Advertising expense is a subset of stated worldwide sales and marketing expense. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Microsoft Corp. (Nasdaq: MSFT)
    Worldwide20152014% chg
    Sales$93,580$86,8337.8
    Earnings12,19322,074-44.8
    Geographic sales20152014% chg
    Rest of world50,63943,35916.8
    U.S.42,94143,474-1.2
    Division sales20152014% chg
    Microsoft Office systems23,53824,323-3.2
    Server products and tools18,61217,0559.1
    Windows PC operating system14,82616,856-12.0
    Xbox9,1218,6435.5
    Phone7,7023,073150.6
    Other6,2346,2170.3
    Consulting and product support services5,0904,7676.8
    Advertising4,5574,01613.5
    Surface3,9001,883107.1
    Sales and earnings from public documents.


    Headquarters
    Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.

    Facebook:     https://www.facebook.com/microsoft

    Twitter:     @Microsoft

    http://www.microsoft.com

Mondelez International

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media170,511193,783-12.0
      Unmeasured spending157,39184,62986.0
      Total327,901278,41217.8
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20111,860.05.2
    20121,815.05.2
    20131,721.04.9
    20141,552.04.5
    20151,542.05.2
    Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Worldwide net advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Mondelez International (Nasdaq: MDLZ)
    Worldwide20152014% chg
    Sales$29,636$34,244-13.5
    Earnings7,2912,201231.3
    Geographic sales20152014% chg
    Europe10,52813,912-24.3
    North America6,9746,9360.5
    Latin America4,9885,153-3.2
    Asia Pacific4,3604,605-5.3
    EEMEA2,7863,638-23.4
    Division sales20152014% chg
    Biscuits11,39311,509-1.0
    Chocolate8,0749,381-13.9
    Gum and candy4,2584,660-8.6
    Beverages3,2605,678-42.6
    Cheese and grocery2,6513,016-12.1
    Sales and earnings from public documents.


    Headquarters
    Mondelez International/Three Parkway N, Suite 300, Deerfield, Ill. 60015/Phone: (847) 943-4000.

    Facebook:     https://www.facebook.com/mondelezinternational

    Twitter:     @MDLZ

    http://www.mondelezinternational.com

Nationwide Mutual Insurance Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media278,868317,811-12.3
      Unmeasured spending80,04940,80296.2
      Total358,917358,6130.1
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012309.61.4
    2013352.21.5
    2014358.61.4
    2015358.91.4
    Ad costs: Stated advertising expenses on annual statement of Nationwide Mutual Insurance Co. filed with regulators. Ad spending as percent of sales: Stated advertising expenses (from combined statements of Nationwide Mutual Insurance Co. filed with regulators) as percent of operating revenue (from Nationwide annual reports).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Worldwide20152014% chg
    Sales$25,914$23,9788.1
    Earnings1,218343471.8
    Sales and earnings from public documents.


    Headquarters
    Nationwide Mutual Insurance Co./1 Nationwide Plaza, Columbus, Ohio 43215/Phone: (614) 249-7111.

    Facebook:     https://www.facebook.com/nationwide?ref=ts

    Twitter:     @Nationwide

    http://www.nationwide.com

Nestle

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$128,035$120,3856.4
    Sunday magazine1,2725,018-74.6
    B-to-B magazine1,1481,0529.2
    Local magazine152186-18.3
    Spanish-language magazineNA198NA
    Newspaper1,9593,199-38.8
    National newspaper6416351.0
    Spanish-language newspaperNA1NA
    FSI (freestanding inserts)46,40351,503-9.9
    Network TV118,678121,669-2.5
    Spot TV19,36817,34711.7
    Syndicated TV39,69044,210-10.2
    Cable TV networks268,472280,448-4.3
    Spanish-language network TV35,65430,00418.8
    Network radio32119-72.8
    National spot radio1,7591,11457.9
    Local radio1,67586693.3
    Outdoor4,2312,83849.1
      Measured media669,170680,791-1.7
      Unmeasured spending134,887137,230-1.7
      Total804,058818,020-1.7
    Search22,10420,8276.1
    Media spending by brand20152014% chg
    Purina115,251114,3220.8
    Gerber81,87883,988-2.5
    Tidy Cats34,09733,7381.1
    DiGiorno31,65530,5003.8
    Boost28,66818,33556.4
    Coffee-Mate28,43317,28764.5
    Stouffer's25,37230,463-16.7
    Nestle25,36228,381-10.6
    Hot Pockets24,49515,08662.4
    Fancy Feast24,11326,211-8.0
    Friskies20,52832,833-37.5
    Nespresso20,37426,859-24.1
    Pro Plan19,18614,50332.3
    Haagen-Dazs18,84020,725-9.1
    Skinny Cow14,52012,32017.9
    Carnation14,22815,109-5.8
    Cetaphil13,36711,22919.0
    Lean Cuisine12,1129,93921.9
    Galderma12,03422,542-46.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Nestle (VTX: NESN)
    Worldwide20152014% chg
    Sales$92,400$100,250-7.8
    Earnings9,85216,309-39.6
    Geographic sales20152014% chg
    Rest of world and unallocated57,11865,569-12.9
    U.S.26,32325,7042.4
    Greater China region7,3477,2641.2
    Switzerland1,6121,714-5.9
    Division sales20152014% chg
    Powdered and liquid beverages20,02922,216-9.8
    Nutrition and health science15,45915,982-3.3
    Milk products and ice cream15,23316,622-8.4
    Preparred dishes and cooking aids13,09114,808-11.6
    Petcare11,95612,408-3.6
    Confectionery9,23110,690-13.6
    Water7,4027,523-1.6
    Sales and earnings from public documents.


    Headquarters
    Nestle/Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21-924-1111. Nestle/Nestle USA/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549-6000.

    Facebook:     https://www.facebook.com/nestle

    Twitter:     @Nestle

    http://www.nestle.com

Netflix

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$12,864$14,080-8.6
    B-to-B magazine5,8353,45868.7
    Spanish-language magazine84NANA
    Newspaper1,57293368.5
    National newspaper3,5151,105218.2
    Network TV22,99429,833-22.9
    Spot TV2,815850231.4
    Syndicated TV11,21915,053-25.5
    Cable TV networks7,10521,856-67.5
    Spanish-language network TV1,493NANA
    National spot radio81NANA
    Local radio10634215.2
    Outdoor8,6064,156107.1
      Measured media78,28791,357-14.3
      Unmeasured spending430,196315,06436.5
      Total508,483406,42125.1
    Media spending by brand20152014% chg
    Netflix78,28791,357-14.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012351.09.7
    2013404.09.2
    2014533.19.7
    2015714.310.5
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Worldwide advertising expenses as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Netflix (Nasdaq: NFLX)
    Worldwide20152014% chg
    Sales$6,780$5,50523.2
    Earnings123267-54.0
    Division sales20152014% chg
    Domestic streaming4,1803,43121.8
    International streaming1,9531,30849.3
    Domestic DVD646765-15.6
    Sales and earnings from public documents.


    Headquarters
    Netflix/100 Winchester Circle, Los Gatos, Calif. 95032/Phone: (408) 540-3700.

    Facebook:     https://www.facebook.com/netflixus

    Twitter:     @netflix

    https://www.netflix.com/us/

News Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media169,961161,8415.0
      Unmeasured spending65,09061,9805.0
      Total235,052223,8215.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011469.05.2
    2012466.05.4
    2013442.05.0
    2014446.05.2
    2015534.06.2
    Fiscal years ended June. 2015: Year ended June 2015. Ad costs: Stated following worldwide "advertising and promotional expenses" for new News Corp. Year ended June 2012: Restated from $388 million. Year ended June 2011: Restated from $390 million. Year ended June 2010: $339 million. Ad spending as percent of sales: Worldwide advertising and promotional spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    News Corp. (Nasdaq: NWS)
    Worldwide20152014% chg
    Sales$8,633$8,5740.7
    Earnings-147239NA
    Geographic sales20152014% chg
    U.S.3,8003,5008.6
    Australasia and other2,7342,810-2.7
    Europe1,9822,045-3.1
    Canada117219-46.6
    Division sales20152014% chg
    News and information services5,7316,153-6.9
    Book publishing1,6671,43416.2
    Digital real estate services62540853.2
    Cable network programming5004911.8
    Digital education1098823.9
    Other10NA
    Sales and earnings from public documents.


    Headquarters
    News Corp./1211 Avenue of the Americas, New York, N.Y. 10036/Phone: (212) 416-3400.

    Twitter:     @newscorp

    http://newscorp.com

Nike

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$14,461$12,32817.3
    B-to-B magazine75651-88.4
    Local magazine19190.0
    Spanish-language magazine2,0962,832-26.0
    Newspaper66845247.9
    National newspaper396NANA
    Spanish-language newspaperNA8NA
    Network TV19,49331,360-37.8
    Spot TV48294-83.7
    Cable TV networks9,14721,604-57.7
    Spanish-language network TVNA16,548NA
    Network radioNA6NA
    National spot radio74549-86.5
    Local radio34148-77.2
    Outdoor4,9984,21118.7
      Measured media51,50991,007-43.4
      Unmeasured spending1,343,9471,216,39810.5
      Total1,395,4561,307,4056.7
    Search12,98910,85119.7
    Media spending by brand20152014% chg
    Nike46,57284,426-44.8
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20082,308.012.4
    20092,351.012.3
    20102,356.012.4
    20112,344.011.7
    20122,607.011.2
    20132,745.010.8
    20143,031.010.9
    20153,213.010.5
    Fiscal years ended May. 2015: Year ended May 2015. Ad costs: Stated worldwide "advertising and promotion expenses" (also called "demand creation expense"). 2012: Restated from $2.711 billion. 2011: Restated from $2.448 billion. Ad spending as percent of sales: Worldwide advertising and promotion spending as percent of revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2015 and comparable prior year)
    Nike (NYSE: NKE)
    Worldwide20152014% chg
    Sales$30,601$27,79910.1
    Earnings3,2732,69321.5
    Geographic sales20152014% chg
    North America13,74012,29911.7
    Western Europe5,7094,97914.7
    Emerging markets3,8983,949-1.3
    Greater China3,0672,60217.9
    Converse1,9821,68417.7
    Central and Eastern Europe1,4171,3872.2
    Japan755771-2.1
    Global brand divisions115125-8.0
    Corporate-823NA
    Division sales20152014% chg
    Footwear18,31816,20813.0
    Apparel8,6368,1096.5
    Other businesses2,0151,81211.2
    Equipment1,6321,670-2.3
    Sales and earnings from public documents.


    Headquarters
    Nike/1 Bowerman Drive, Beaverton, Ore. 97005/Phone: (503) 671-6453.

    Facebook:     https://www.facebook.com/nike

    Twitter:     @Nike

    http://www.nike.com

Nissan Motor Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$30,137$41,975-28.2
    B-to-B magazine88979811.4
    Local magazine17667162.2
    Spanish-language magazine7401,106-33.1
    Newspaper8763,359-73.9
    Spanish-language newspaper18610576.0
    Network TV269,203216,34624.4
    Spot TV261,972273,690-4.3
    Syndicated TVNA9,748NA
    Cable TV networks200,385192,9493.9
    Spanish-language network TV40,25946,303-13.1
    National spot radio23220513.0
    Local radio12,28516,510-25.6
    Outdoor4,21912,274-65.6
      Measured media821,558815,4340.8
      Unmeasured spending315,476319,952-1.4
      Total1,137,0331,135,3860.1
    Search23,22415,72147.7
    Media spending by brand20152014% chg
    Nissan689,806661,1324.3
    Infiniti131,751154,302-14.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20062,352.62.6
    20072,422.02.6
    20082,235.42.7
    20091,708.12.1
    20102,193.62.1
    20112,580.22.2
    20122,590.32.5
    20132,888.12.8
    20143,081.63.0
    20152,850.62.8
    Fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2015: Year ended March 2016 (fiscal 2015). 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011:Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Ad costs: Stated worldwide advertising expenses. 2015: 342.213 billion yen. 2014: 336.792 billion yen. 2013: 289.098 billion yen. 2012: 214.076 billion yen (restated from 229.067 billion yen or $2.772 billion). 2011: 203.650 billion yen. 2010: 187.490 billion yen. 2009: 158.451 billion yen. 2008: 223.542 billion yen. 2007: 275.857 billion yen. 2006: 274.833 billion yen. Ad spending as percent of sales: Worldwide advertising spending as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2016 and comparable prior year)
    Nissan Motor Co. (TYO: 7201)
    Worldwide20152014% chg
    Sales$101,539$104,083-2.4
    Earnings4,3644,1874.2
    Geographic sales20152014% chg
    U.S.40,50138,3485.6
    Japan14,99116,955-11.6
    Europe14,56215,974-8.8
    Asia12,02812,577-4.4
    Rest of world11,13012,247-9.1
    Rest of North America8,3277,9814.3
    Sales and earnings from public documents.


    Headquarters
    Nissan Motor Co./1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81-45-523-5523. Nissan Motor Co./Nissan North America, 1 Nissan Way, Franklin, Tenn. 37067/Phone: (615) 725-1000.

    Facebook:     https://www.facebook.com/nissanusa

    Twitter:     @NissanUSA

    http://www.nissan-global.com/EN

Novartis

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media100,13884,96317.9
      Unmeasured spending171,324145,36217.9
      Total271,462230,32517.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Novartis (VTX: NOVN)
    Worldwide20152014% chg
    Sales$49,414$52,180-5.3
    Earnings17,79410,28073.1
    Geographic sales20152014% chg
    U.S.18,0790NA
    Europe16,4720NA
    Asia, Africa and Australasia10,5280NA
    Canada and Latin America4,3350NA
    Division sales20152014% chg
    Pharmaceuticals30,4450NA
    Alcon9,8120NA
    Sandoz9,1570NA
    Sales and earnings from public documents.


    Headquarters
    Novartis/Novartis Campus, Basel, Switzerland CH-4056/Phone: 41-61-324-1111. Novartis/230 Park Ave., Floor 21, New York, N.Y. 10169/Phone: (212) 307-1122.

    Facebook:     https://www.facebook.com/novartis

    Twitter:     @Novartis

    http://www.novartis.com

Novo Nordisk

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media150,80651,118195.0
      Unmeasured spending110,34237,402195.0
      Total261,14888,520195.0
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Novo Nordisk (CPH: NOVO-B)
    Worldwide20152014% chg
    Sales$9,815$9,938-1.2
    Earnings5,1914,9874.1
    Geographic sales20152014% chg
    North America4,9874,27216.7
    Europe2,0642,454-15.9
    International1,4631,602-8.7
    China Region9411,169-19.6
    Japan and South Korea360441-18.3
    Sales and earnings from public documents.


    Headquarters
    Novo Nordisk/Novo Alle, Bagsvaerd, Denmark DK-2880/Phone: +45 4444 8888. Novo Nordisk/800 Scudders Mill Road, Plainsboro, N.J. 08536/Phone: (609) 987-5800.

    Facebook:     https://www.facebook.com/novonordisk

    Twitter:     @novonordisk

    http://www.novonordisk.com/

Office Depot

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media38,07561,219-37.8
      Unmeasured spending252,791275,697-8.3
      Total290,866336,916-13.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010469.54.0
    2011434.63.8
    2012402.43.8
    2013378.03.4
    2014447.02.8
    2015370.02.6
    Ad costs: Stated worldwide advertising expenses. Ad spending as percent of sales: Stated advertising expenses as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/26/2015 and comparable prior year)
    Office Depot (Nasdaq: ODP)
    Worldwide20152014% chg
    Sales$14,485$16,096-10.0
    Earnings8-354NA
    Geographic sales20152014% chg
    U.S.11,38712,132-6.1
    International3,0983,964-21.8
    Division sales20152014% chg
    North American retail6,0046,528-8.0
    North American business solutions5,7086,013-5.1
    International2,7733,400-18.4
    Other0155NA
    Sales and earnings from public documents.


    Headquarters
    Office Depot/6600 N. Military Trail, Boca Raton, Fla. 33496/Phone: (561) 438-4800.

    Facebook:     https://www.facebook.com/officedepot

    Twitter:     @officedepot

    http://www.officedepot.com

Papa John's International

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media129,147142,652-9.5
      Unmeasured spending81,73057,54342.0
      Total210,877200,1955.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201254.69.2
    201359.29.3
    201463.59.0
    201567.28.9
    Ad costs: Stated "advertising and related costs" for domestic company-owned restaurants. Ad spending as percent of sales: "Advertising and related costs" for domestic company-owned restaurants as percent of domestic company-owned restaurant sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/27/2015 and comparable prior year)
    Papa John's International (Nasdaq: PZZA)
    Worldwide20152014% chg
    Sales$1,637$1,5982.5
    Earnings76733.2
    Geographic sales20152014% chg
    North America1,5331,4962.5
    Rest of world1051022.2
    Division sales20152014% chg
    Papa John's U.S. systemwide sales2,8162,6745.3
    North American company-owned restaurants7567027.8
    North American domestic commissary sales616629-2.2
    North American franchise royalties95896.3
    International restaurant commissary sales77770.9
    North American other6574-12.8
    International royalties and franchise and development fees27266.1
    North American franchise and development fees1139.1
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Papa John's International/2002 Papa Johns Blvd., Louisville, Ky. 40299/Phone: (502) 261-7272.

    Facebook:     https://www.facebook.com/papajohns

    Twitter:     @PapaJohns

    http://www.papajohns.com/index.html

PepsiCo

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$122,292$89,69836.3
    Sunday magazine7703,793-79.7
    B-to-B magazine2512433.1
    Local magazine231734.5
    Spanish-language magazine251481.9
    Newspaper1,9632,647-25.8
    National newspaper1,113143679.1
    Spanish-language newspaper1920-5.1
    FSI (freestanding inserts)7,48512,073-38.0
    Network TV180,683217,313-16.9
    Spot TV18,50720,062-7.7
    Syndicated TV19,26415,26526.2
    Cable TV networks404,512336,38520.3
    Spanish-language network TV38,96735,19110.7
    Network radio4,9463,68234.3
    National spot radio6,7786,4135.7
    Local radio22,15318,32120.9
    Outdoor21,25323,480-9.5
      Measured media851,005784,7618.4
      Unmeasured spending491,268395,50524.2
      Total1,342,2741,180,26613.7
    Media spending by brand20152014% chg
    Pepsi164,599176,190-6.6
    Gatorade127,411146,342-12.9
    Lay's70,24764,6278.7
    Mountain Dew68,24174,929-8.9
    Quaker67,71256,00220.9
    Tropicana65,45647,45837.9
    Tostitos46,90740,43816.0
    Doritos37,62333,42912.5
    Cheetos36,45432,44412.4
    Lipton30,54422,58435.2
    Pure Leaf21,25812,52769.7
    Stacy's19,6887,647157.5
    Starbucks17,8905,089251.5
    Aquafina15,32913,19216.2
    Propel14,50512,62614.9
    Sun Chips13,0210NA
    Frito-Lay12,93017,617-26.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,800.0NA
    20081,700.0NA
    20091,700.0NA
    20101,900.0NA
    20111,900.03.3
    20122,200.03.4
    20132,400.03.6
    20142,300.03.4
    20152,400.03.8
    Ad costs: Stated worldwide advertising expenses. These stated worldwide ad expenses include media, talent, production and promotional materials. Ad spending as percent of sales: Worldwide advertising spending as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/26/2015 and comparable prior year)
    PepsiCo (NYSE: PEP)
    Worldwide20152014% chg
    Sales$63,056$66,683-5.4
    Earnings5,4526,513-16.3
    Geographic sales20152014% chg
    U.S.35,26634,2193.1
    Rest of world15,37416,951-9.3
    Mexico3,6874,113-10.4
    Russia2,7974,414-36.6
    Canada2,6773,022-11.4
    U.K.1,9662,174-9.6
    Brazil1,2891,790-28.0
    Division sales20152014% chg
    North American Beverages20,61820,1712.2
    Frito-Lay North America14,78214,5021.9
    Europe Sub-Saharan Africa10,51013,399-21.6
    Latin America8,2289,425-12.7
    Asia, Middle East and North Africa6,3756,618-3.7
    Quaker Foods North America (QFNA)2,5432,568-1.0
    Sales and earnings from public documents.


    Headquarters
    PepsiCo/700 Anderson Hill Road, Purchase, N.Y. 10577/Phone: (914) 253-2000.

    Facebook:     https://www.facebook.com/pepsico

    Twitter:     @PepsiCo

    http://www.pepsico.com

Pernod Ricard

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media27,26822,94318.9
      Unmeasured spending375,444354,9195.8
      Total402,712377,8626.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20122,106.019.1
    20132,126.719.2
    20142,039.518.9
    20151,955.519.0
    Fiscal years. 2015: Year ended June 30, 2015. 2014: Year ended June 30, 2014. 2013: Year ended June 30, 2013. 2012: Year ended June 30, 2012. Ad costs: Worldwide "advertising and promotional expenses" converted to dollars by Ad Age Datacenter at average exchange rates. Ad spending as percent of sales: Worldwide advertising and promotional expenses as percent of net sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Pernod Ricard (EPA: RI)
    Worldwide20152014% chg
    Sales$10,299$10,781-4.5
    Earnings1,5991,608-0.5
    Geographic sales20152014% chg
    Asia/Rest of world4,1474,1130.8
    Europe3,2873,763-12.7
    Americas2,8672,907-1.4
    Division sales20152014% chg
    Top 14 spirits and champagne6,4486,730-4.2
    18 key local brands1,8981,931-1.7
    Other income1,3891,554-10.6
    Priority premium wines563567-0.7
    Sales and earnings from public documents.


    Headquarters
    Pernod Ricard/12 place des Etats-Unis, Paris, France 75116/Phone: 33-1-41-00-41-00. Pernod Ricard/250 Park Ave., New York, N.Y. 10177/Phone: (212) 372-5400.

    Twitter:     @Pernod_Ricard

    http://www.pernod-ricard-usa.com

PetSmart

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media113,888110,7182.9
      Unmeasured spending71,69469,6982.9
      Total185,582180,4152.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201195.91.6
    2012117.61.7
    2013139.92.0
    Fiscal years. 2013: Year ended Feb. 2, 2014 (fiscal 2013). 2012: Year ended Feb. 3, 2013 (fiscal 2012). 2011: Year ended Jan. 29, 2012 (fiscal 2011). Ad costs: Stated worldwide "total advertising expenditures, net of vendor allowances for advertising agreements, and including direct response advertising." PetSmart went private in March 2015 and no longer discloses advertising expenditures. Ad spending as percent of sales: Total advertising expenditures (net of vendor allowances for advertising agreements and including direct response advertising) as percent of net sales.


    Headquarters
    PetSmart/19601 N. 27th Ave., Phoenix, Ariz. 85027/Phone: (623) 580-6100.

    Facebook:     https://www.facebook.com/petsmart

    Twitter:     @PetSmart

    http://www.petsmart.com/

Pfizer

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$452,466$369,09222.6
    Sunday magazine26,62618,08047.3
    B-to-B magazine1,0112,113-52.1
    Spanish-language magazine100375-73.4
    Newspaper96319,120-95.0
    National newspaper7492,282-67.2
    Spanish-language newspaper346NANA
    FSI (freestanding inserts)19,42318,2126.6
    Network TV466,962397,97117.3
    Spot TV9,4768,29814.2
    Syndicated TV306,663264,08916.1
    Cable TV networks262,411267,538-1.9
    Spanish-language network TV28,62312,324132.3
    Network radio6,7241,731288.5
    National spot radio3411,292-73.6
    Local radio5,4372,207146.4
    Outdoor39528339.6
      Measured media1,588,7171,385,00614.7
      Unmeasured spending337,648288,20917.2
      Total1,926,3651,673,21515.1
    Search35,96529,69221.1
    Media spending by brand20152014% chg
    Lyrica327,332243,25134.6
    Xeljanz182,529149,07722.4
    Prevnar135,54632,045323.0
    Chantix132,913119,35811.4
    Viagra131,860226,529-41.8
    Premarin105,47784,03525.5
    Advil93,22381,97013.7
    Centrum79,40333,129139.7
    Nexium62,16254,93113.2
    Pristiq50,83248,3405.2
    Estring34,54925,90833.4
    Pfizer32,79312,932153.6
    Trumenba30,2900NA
    Robitussin29,97118,22064.5
    Chapstick29,60713,000127.8
    Emergen-C28,42414,030102.6
    Relpax23,57924,769-4.8
    DuaVee21,31227,130-21.4
    Thermacare20,8226,763207.9
    Ibrance11,5910NA
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,700.0NA
    20082,600.0NA
    20092,900.0NA
    20103,800.0NA
    20113,700.06.1
    20122,800.05.1
    20133,000.05.8
    20143,100.06.2
    20153,100.06.3
    Ad costs: Stated worldwide advertising expenses (including TV, radio and print media costs and production costs). 2012: Restated in 2014 from $2.9 billion. 2011: Restated in 2013 from $3.9 billion. 2010: Including 12 months of Wyeth advertising; restated in 2013 from $4.0 billion. 2009: Including 2.5 months of Wyeth advertising. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Pfizer (NYSE: PFE)
    Worldwide20152014% chg
    Sales$48,851$49,605-1.5
    Earnings6,9609,135-23.8
    Geographic sales20152014% chg
    U.S.21,70419,07313.8
    Emerging markets11,13611,499-3.2
    Developed Europe9,71411,719-17.1
    Developed rest of world6,2987,314-13.9
    Division sales20152014% chg
    Global established pharmaceutical21,58725,149-14.2
    Global innovative pharmaceutical13,95413,8610.7
    Global vaccines, oncology and consumer health care12,80310,14426.2
    Other50645112.2
    Sales and earnings from public documents.


    Headquarters
    Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.

    Facebook:     https://www.facebook.com/pfizer

    Twitter:     @pfizer

    http://www.pfizer.com

PNC Financial Services Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media40,11851,839-22.6
      Unmeasured spending208,882201,1613.8
      Total249,000253,000-1.6
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012279.01.8
    2013246.01.5
    2014253.01.6
    2015249.01.6
    Ad costs: Stated marketing costs. Ad spending as percent of sales: Marketing costs as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    PNC Financial Services Group (NYSE: PNC)
    Worldwide20152014% chg
    Sales$15,225$15,375-1.0
    Earnings4,1434,207-1.5
    Sales and earnings from public documents.


    Headquarters
    PNC Financial Services Group/The Tower at PNC Plaza, 300 Fifth Ave., Pittsburgh, Pa. 15222/Phone: (412) 762-2000.

    Facebook:     https://www.facebook.com/pncbank

    Twitter:     @PNCBank

    https://www.pnc.com/en/

Priceline Group

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$1,000NANA
    Network TV18,71115,13423.6
    Spot TV1179-86.5
    Syndicated TV2,03920,157-89.9
    Cable TV networks69,68399,349-29.9
    Network radioNA87NA
    Local radio17-92.6
    Outdoor740341116.7
      Measured media92,184135,154-31.8
      Unmeasured spending325,613201,12861.9
      Total417,797336,28124.2
    Search126,17193,65134.7
    Media spending by brand20152014% chg
    Booking.com34,90239,259-11.1
    Priceline29,49042,835-31.2
    Kayak27,79353,059-47.6
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,309.124.9
    20131,926.128.4
    20142,591.530.7
    20153,011.932.7
    Ad costs: Stated worldwide advertising expenses (consisting of stated online advertising expenses plus stated offline advertising expenses). Stated ad expenses include OpenTable starting with its July 24, 2014, acquisition; and Kayak starting with its May 21, 2013, acquisition. Ad spending as percent of sales: Worldwide advertising expenses as % of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Priceline Group (Nasdaq: PCLN)
    Worldwide20152014% chg
    Sales$9,224$8,4429.3
    Earnings2,5512,4225.4
    Geographic sales20152014% chg
    Netherlands6,2055,51912.4
    U.S.1,8171,7981.0
    Other1,2021,1246.9
    Sales and earnings from public documents.


    Headquarters
    Priceline Group/800 Connecticut Ave., Norwalk, Conn. 06854/Phone: (203) 299-8000.

    http://www.pricelinegroup.com

Procter & Gamble Co.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$535,945$741,360-27.7
    Sunday magazine7856,293-87.5
    B-to-B magazine1,4182,000-29.1
    Local magazine72284.2
    Spanish-language magazine2,16710,043-78.4
    Newspaper6,0258,366-28.0
    National newspaper6513,120-79.1
    Spanish-language newspaper1550-69.3
    FSI (freestanding inserts)212,597261,302-18.6
    Network TV463,110484,017-4.3
    Spot TV22,92322,3252.7
    Syndicated TV82,22298,731-16.7
    Cable TV networks603,322738,237-18.3
    Spanish-language network TV279,927308,768-9.3
    Network radio1,00362161.7
    National spot radio4,0445,827-30.6
    Local radio1,2252,178-43.7
    Outdoor3,9726,375-37.7
      Measured media2,221,3562,699,614-17.7
      Unmeasured spending2,043,4541,734,99617.8
      Total4,264,8104,434,610-3.8
    Search48,29244,3288.9
    Media spending by brand20152014% chg
    Crest175,726263,710-33.4
    Olay145,889208,870-30.2
    CoverGirl121,155150,158-19.3
    DayQuil, NyQuil, ZzzQuil113,082149,211-24.2
    Pampers109,81695,57714.9
    Swiffer109,275101,2557.9
    Febreze103,519112,389-7.9
    Tide100,149135,444-26.1
    Gillette97,404137,502-29.2
    Pantene93,83482,04514.4
    Always73,70067,02010.0
    Bounty67,15166,8170.5
    Charmin63,31678,517-19.4
    Downy59,65925,183136.9
    Head & Shoulders53,79545,17219.1
    Secret53,46637,17643.8
    Prilosec OTC46,37051,226-9.5
    Clairol36,43747,622-23.5
    Gain34,74457,806-39.9
    Old Spice32,58334,455-5.4
    Mr. Clean28,04544,010-36.3
    Dawn27,56929,308-5.9
    Cascade26,67836,324-26.6
    Dolce & Gabbana21,95046,385-52.7
    Tampax21,78230,935-29.6
    Meta20,59529,030-29.1
    Oral-B20,31318,25111.3
    Procter & Gamble18,15563,574-71.4
    Luvs17,7108,426110.2
    Herbal Essences14,92823,947-37.7
    Unstopables12,7420NA
    Vidal Sassoon11,49513,988-17.8
    Gucci10,29925,144-59.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19871,386.08.2
    19881,594.08.2
    19891,660.07.8
    19902,059.08.6
    19912,511.09.3
    19922,693.09.2
    19932,973.09.7
    19942,996.09.9
    19953,284.09.8
    19963,374.09.6
    19973,414.09.5
    19983,638.09.8
    19993,471.09.5
    20003,828.09.9
    20013,654.09.7
    20023,696.09.5
    20034,406.010.5
    20045,401.010.8
    20055,804.010.9
    20067,010.010.9
    20077,714.010.9
    20088,426.010.8
    20097,330.010.0
    20108,162.011.1
    20118,868.011.5
    20128,981.011.3
    20139,364.011.7
    20148,979.011.2
    20158,290.010.9
    Fiscal years ended June 30. 2015: Year ended June 30, 2015. Sales and ad costs are from P&G 10-Ks and annual reports; some data reflect P&G's restated figures. Sales: Worldwide sales. 2010-2014 restated in 2015. 2009-2013 restated in 2014. Ad costs: Stated worldwide advertising costs. Stated advertising costs include worldwide TV, print, radio, internet and in-store advertising expenses. 2010-2014 restated in 2015. 2014 restated in 2015 from $9.236 billion. 2013 restated in 2015 from $9.612 billion. 2012 restated in 2015 from$9.222 billion. 2011 restated in 2015 from $9.086 billion. 2010 restated in 2015 from $8.338 billion. 2009-2013 restated in 2014. 2013 restated in 2014 from $9.729 billion. 2012 restated in 2014 from $9.345 billion. 2011 restated in 2014 from $9.210 billion. 2010 restated in 2014 from$8.475 billion. 2009 Restated in 2014 from $7.453 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2015 and comparable prior year)
    Procter & Gamble Co. (NYSE: PG)
    Worldwide20152014% chg
    Sales$76,279$80,510-5.3
    Earnings7,03611,643-39.6
    Geographic sales20152014% chg
    North America30,51230,594-0.3
    Europe19,83322,543-12.0
    Latin America7,6288,051-5.3
    India, Middle East, Africa6,1026,441-5.3
    Greater China6,1026,441-5.3
    Asia Pacific6,1026,441-5.3
    Division sales20152014% chg
    Fabric and home care22,27723,509-5.2
    Baby, feminine and family care20,24720,950-3.4
    Beauty, hair and personal care18,13519,507-7.0
    Healthcare7,7137,798-1.1
    Grooming7,4418,009-7.1
    Corporate466738-36.9
    Sales and earnings from public documents.


    Headquarters
    Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.

    Facebook:     https://www.facebook.com/proctergamble

    Twitter:     @ProcterGamble

    http://www.pg.com

Progressive Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$37,245$50,771-26.6
    Sunday magazineNA2,175NA
    B-to-B magazine2361,534-84.6
    Local magazine550.0
    Newspaper632800-21.0
    National newspaperNA762NA
    Spanish-language newspaper252024.9
    Network TV115,350104,67210.2
    Spot TV33,72235,255-4.3
    Syndicated TV120,40395,78125.7
    Cable TV networks188,875196,316-3.8
    Spanish-language network TV20511,775-98.3
    Network radio11,84211,961-1.0
    National spot radio2029-29.1
    Local radio7,2077,930-9.1
    Outdoor841,036-91.9
      Measured media515,852520,821-1.0
      Unmeasured spending180,386125,95343.2
      Total696,238646,7747.6
    Search50,52448,9683.2
    Media spending by brand20152014% chg
    Progressive515,852520,821-1.0
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012526.0NA
    2013595.4NA
    2014646.8NA
    2015696.2NA
    Ad costs: Stated "advertising" expenses on Combined Annual Statements filed with regulators.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Progressive Corp. (NYSE: PGR)
    Worldwide20152014% chg
    Sales$20,854$19,3917.5
    Earnings1,2681,281-1.0
    Division sales20152014% chg
    Personal insurance lines (agency)9,1099,0870.2
    Personal insurance lines (direct)8,1867,4749.5
    Commercial lines1,9961,8388.6
    Property6090NA
    Investments567633-10.3
    Fees and other revenue302309-2.3
    Service businesses865654.1
    Gains (losses) on extinguishment of debt-1-5NA
    Sales and earnings from public documents.


    Headquarters
    Progressive Corp./6300 Wilson Mills Road, Mayfield Village, Ohio 44143/Phone: (440) 461-5000.

    Facebook:     https://www.facebook.com/progressive

    Twitter:     @Progressive

    http://www.progressive.com

Publix Super Markets

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media62,92966,407-5.2
      Unmeasured spending185,525166,09211.7
      Total248,454232,4996.9
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012208.30.8
    2013217.50.8
    2014232.50.8
    2015248.50.8
    Ad costs: Stated advertising costs. Ad spending as percent of sales: Advertising costs as percent of sales.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/26/2015 and comparable prior year)
    Publix Super Markets (OTCMKTS: PUSH)
    Worldwide20152014% chg
    Sales$32,363$30,5605.9
    Earnings1,9651,73513.2
    Sales and earnings from public documents.


    Headquarters
    Publix Super Markets/3300 Publix Corporate Parkway, Lakeland, Fla. 33811/Phone: (863) 688-1188.

    Facebook:     https://www.facebook.com/publix

    Twitter:     @Publix

    http://www.publix.com

PVH Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media62,76685,995-27.0
      Unmeasured spending144,139119,57320.5
      Total206,905205,5680.7
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011370.26.3
    2012350.65.8
    2013392.54.8
    2014384.64.7
    2015376.64.7
    Fiscal years. PVH's fiscal year ends on the Sunday closest to Feb. 1. 2015: Year ended Jan. 31, 2016. 2014: Year ended Feb. 1, 2015. 2013: Year ended Feb. 2, 2014. 2012: Year ended Feb. 3, 2013. Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide ad spending as percent of total revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2016 and comparable prior year)
    PVH Corp. (NYSE: PVH)
    Worldwide20152014% chg
    Sales$8,020$8,241-2.7
    Earnings57243930.3
    Geographic sales20152014% chg
    U.S.4,4064,4050.0
    Europe2,1312,305-7.6
    Asia7857790.8
    Canada454469-3.1
    Other foreign244284-14.1
    Division sales20152014% chg
    Tommy Hilfiger International1,7471,946-10.2
    Calvin Klein North America1,6351,5515.4
    Tommy Hilfiger North America1,6231,636-0.8
    Heritage brands wholesale1,4101,445-2.5
    Calvin Klein international1,2881,308-1.5
    Heritage brands retail319356-10.4
    Sales and earnings from public documents.


    Headquarters
    PVH Corp./200 Madison Ave., New York, N.Y. 10016/Phone: (212) 381-3500.

    http://www.pvh.com

RB (Reckitt Benckiser Group)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
    Magazine$13,570$29,057-53.3
    B-to-B magazine190343-44.8
    Newspaper13869.7
    FSI (freestanding inserts)36,30035,8241.3
    Network TV46,91145,4063.3
    Spot TV12,14210,19919.1
    Syndicated TV84,60777,6569.0
    Cable TV networks87,16094,455-7.7
    National spot radio1014-24.1
    Local radio1,728626175.9
    Outdoor95NANA
      Measured media282,725293,588-3.7
      Unmeasured spending171,322150,54113.8
      Total454,047444,1292.2
    Search8,0724,61275.0
    Media spending by brand20152014% chg
    Amope41,6728,713378.3
    Lysol38,55146,742-17.5
    Mucinex35,73051,043-30.0
    K-Y17,8658,512109.9
    Airborne16,29818,830-13.4
    Schiff14,19524,788-42.7
    Finish13,34115,667-14.8
    Air Wick11,99017,070-29.8
    Delsym10,62013,341-20.4
    Resolve10,3867,96130.5
    Clearasil10,11710,397-2.7
    Measured media from Kantar Media. Figures for search spending--provided by AdGooroo, a Kantar Media company--include desktop and tablet internet search ad spending on Google. Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20111,679.812.0
    20121,757.912.7
    20131,885.613.0
    20141,878.612.9
    20151,723.412.7
    Converted to dollars. Figures exclude RB Pharmaceuticals, which RB in 2014 spun off as a separate company. Ad costs: Stated worldwide spending on "brand equity investment." Ad Age Datacenter calculated RB's worldwide brand equity investment based on RB disclosures, translating figures into dollars at average exchange rates. 2015: 1.127 billion pounds. 2014: 1.140 billion pounds. 2013: 1.205 billion pounds. 2012: 1.109 billion pounds. 2011: 1.047 billion pounds. Ad spending as percent of sales: Worldwide brand-equity spending as percent of revenue (excluding RB Pharmaceuticals revenue).
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    RB (Reckitt Benckiser Group) (LON: RB)
    Worldwide20152014% chg
    Sales$13,570$14,563-6.8
    Earnings2,6682,742-2.7
    Geographic sales20152014% chg
    All other countries8,8809,981-11.0
    U.S.3,5753,4433.8
    U.K.1,1151,139-2.1
    Division sales20152014% chg
    Hygiene5,4885,978-8.2
    Health4,4994,4511.1
    Home2,6232,983-12.1
    Portfolio brands9601,150-16.5
    Sales and earnings from public documents.


    Headquarters
    RB (Reckitt Benckiser Group)/103-105 Bath Road, Slough, Berkshire, United Kingdom SL1 3UH/Phone: 44-1753-217-800. RB (Reckitt Benckiser Group)/Morris Corporate Center IV, 399 Interpace Parkway, Parsippany, N.J. 07054/Phone: (973) 404-2600.

    Facebook:     https://www.facebook.com/discoverrb

    Twitter:     @discoverRB

    http://www.rb.com

Realogy Holdings Corp.

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media94,521107,027-11.7
      Unmeasured spending95,16276,49224.4
      Total189,682183,5193.4
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012166.03.6
    2013174.03.3
    2014188.03.5
    2015194.03.4
    Ad costs: Stated advertising expenses. Ad spending as percent of sales: Advertising expenses as percent of net revenue.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Realogy Holdings Corp. (NYSE: RLGY)
    Worldwide20152014% chg
    Sales$5,706$5,3287.1
    Earnings18414328.7
    Geographic sales20152014% chg
    U.S.5,5795,2017.3
    All other countries1271270.0
    Division sales20152014% chg
    Company- owned real estate brokerage services4,3444,0786.5
    Real estate franchise services7557165.4
    Title and settlement services48739822.4
    Relocation services415419-1.0
    Corporate and other-295-283NA
    Sales and earnings from public documents.


    Headquarters
    Realogy Holdings Corp./175 Park Ave., Madison, N.J. 07940/Phone: (973) 407-2000.

    Facebook:     https://www.facebook.com/realogy

    Twitter:     @Realogy

    https://www.realogy.com

Restaurant Brands International (Burger King)

  • U.S. AD SPENDING ($ in thousands)
    By media20152014% chg
      Measured media269,612250,6257.6
      Unmeasured spending117,146120,232-2.6
      Total386,758370,8574.3
    Measured media from Kantar Media.Unmeasured spending estimates from Ad Age Datacenter. See methodology.

    AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    200787.5NA
    200891.5NA
    200993.3NA
    201091.3NA
    201178.2NA
    201248.3NA
    20136.2NA
    20142.4NA
    201513.7NA
    Years: 2015: Calendar year. 2014: Calendar year. 2013: Calendar year. 2012: Calendar year. 2011: Calendar year. 2010: Fiscal year ended June 30, 2010. 2009: Fiscal year ended June 30, 2009. 2008: Fiscal year ended June 30, 2008. 2007: Fiscal year ended June 30, 2007. Ad costs: 2014 to present: Stated worldwide ad expense, consisting primarily of advertising contributions by company-owned restaurants based on a percentage of gross sales. 2007-2013: Stated worldwide ad expense, net of (that is, excluding) franchisee contributions, for predecessor company Burger King Worldwide.
    SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2015 and comparable prior year)
    Restaurant Brands International (Burger King) (NYSE: QSR)
    Worldwide20152014% chg
    Sales$4,052$1,197238.4
    Earnings51226990.0
    Division sales20152014% chg
    Burger King U.S. systemwide sales9,0008,6404.2
    Sales2,169167NA
    Franchise and property revenues1,8831,03182.6
    Tim Hortons U.S. systemwide sales6696316.0
    Sales and earnings from public documents. Systemwide sales from Technomic.


    Headquarters
    Restaurant Brands International (Burger King)/226 Wyecroft Road, Oakville, Ontario, Canada L6K 3X7/Phone: (905) 845-6511.


    Facebook:     https://www.facebook.com/burgerking

    Twitter:     @BurgerKing

    http://www.rbi.com

Revlon