2016 total U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
U.S. advertising spending $1.68 billion
24| TOTAL U.S. AD SPENDING | |||
| U.S. | Year ended 6/30/2016 | Year ended 6/30/2015 | % chg |
| Total U.S. advertising spending (U.S. dollars in millions) | $1,678 | $1,632 | 2.8 |
| Source: Ad Age Datacenter. See methodology. | |||
| U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2016 | |||
| U.S. measured-media spending by medium ($ in thousands) | 2016 | 2015 | % chg |
| Magazine | $26,288 | $39,186 | -32.9 |
| Sunday magazine | 315 | 236 | 33.5 |
| B-to-B magazine | 9,903 | 9,608 | 3.1 |
| Local magazine | 4 | 63 | -93.7 |
| Newspaper | 14,062 | 16,872 | -16.7 |
| National newspaper | 18,146 | 20,926 | -13.3 |
| Spanish-language newspaper | 80 | 33 | 142.4 |
| FSI (freestanding inserts) | 176 | 186 | -5.5 |
| Network TV | 170,139 | 178,550 | -4.7 |
| Spot TV | 4,566 | 10,468 | -56.4 |
| Syndicated TV | 33,065 | 34,431 | -4.0 |
| Cable TV networks | 236,143 | 250,550 | -5.8 |
| Spanish-language network TV | 22,950 | 18,636 | 23.1 |
| Network radio | 1,643 | 2,078 | -20.9 |
| National spot radio | 17,951 | 24,216 | -25.9 |
| Local radio | 19,037 | 20,565 | -7.4 |
| Outdoor | 44,389 | 43,795 | 1.4 |
| Internet (display only) | 11,314 | 23,045 | -50.9 |
| Measured media | 630,171 | 693,444 | -9.1 |
| Media spending by brand | 2016 | 2015 | % chg |
| 20th Century Fox Pictures | 403,269 | 410,592 | -1.8 |
| Fox | 107,654 | 122,415 | -12.1 |
| FX | 36,586 | 40,550 | -9.8 |
| 21st Century Fox video | 27,616 | 37,487 | -26.3 |
| Fox Searchlight Pictures | 26,817 | 65,593 | -59.1 |
| National Geographic | 13,328 | 11,079 | 20.3 |
| Measured media from Kantar Media. See methodology. | |||
| WORLDWIDE AD SPENDING AS PERCENT OF SALES | |||
| Year | Ad costs ($ in millions) | Worldwide ad spending as percent of sales | |
| 2010 | 2,161.0 | 9.0 | |
| 2011 | 2,200.0 | 9.1 | |
| 2012 | 1,900.0 | 7.6 | |
| 2013 | 2,200.0 | 7.9 | |
| 2014 | 2,900.0 | 9.1 | |
| 2015 | 2,600.0 | 9.0 | |
| 2016 | 2,400.0 | 8.8 | |
| Fiscal years ended June 30. Fiscal 2016: Year ended June 2016. Ad costs: Stated worldwide "advertising expenses." 2012: Restated from $2.012 billion. 2011: Restated from $2.310 billion. Ad spending as percent of sales: Worldwide advertising spending as percent of total revenues. | |||
| SALES AND EARNINGS ($ in millions from public documents) | |||
| 21st Century Fox (Nasdaq: FOX) | |||
| Worldwide | Year ended 6/30/2016 | Year ended 6/30/2015 | % chg |
| Sales | $27,326 | $28,987 | -5.7 |
| Earnings | 2,755 | 8,306 | -66.8 |
| GEOGRAPHIC SALES (year ended 6/30/2016) | |||
| Region ($ in millions) | Year ended 6/30/2016 | Year ended 6/30/2015 | % chg |
| U.S. | 19,100 | 18,200 | 4.9 |
| Rest of world | 4,614 | 4,700 | -1.8 |
| Europe | 3,324 | 5,724 | -41.9 |
| Canada | 288 | 363 | -20.7 |
| DIVISION SALES | |||
| Division or segment sales ($ in millions) | Year ended 6/30/2016 | Year ended 6/30/2015 | % chg |
| Cable network programming | 15,029 | 13,773 | 9.1 |
| Filmed entertainment | 8,505 | 9,525 | -10.7 |
| TV | 5,105 | 4,895 | 4.3 |
| Direct broadcast satellite TV | 0 | 2,112 | NA |
| Other, corporate and eliminations | -1,313 | -1,318 | NA |
