Media Family Trees 2011

Ad Age DataCenter subscribers can click on the "+" sign to see expanded data. The first record can be viewed for free. To subscribe, go to

• Click on division or subsidiary names to open lists of top media properties.
• Read About Media Family Trees; Methodology.
• Go to the full 100 Leading Media Companies Report
• Questions? Comments? Updates? Contact us: [email protected]
• This database was last revised Oct. 3, 2011. View Media Family Trees 2012, updated Oct. 1, 2012.

2010 net U.S. media revenue and rank. Click the plus signs to explore the database.

Comcast Corp. [This record free to all users]

Net U.S. media revenue $44.54 billion

  • Dollars in millions
    Financial results (Nasdaq: CMCSA)20102009% chg
    Net U.S. media revenue*$44,544$41,5427.2
    Worldwide corporate revenue$53,994NANA
    Net income$4,030NANA
    Net U.S. revenue by medium*20102009% chg
    Broadcast TV$4,813$4,16415.6
    Cable networks$6,253$5,7858.1
    Cable systems/video service providers, broadband$30,334$28,9754.7
    Movies, TV production, video games$3,066$2,54020.7
    NBCU management fees for equity-method investments$79$781.3

    Company profile

    Comcast Corp. is the nation's largest media company. Comcast owns the nation’s largest cable-systems business and is majority owner of NBC Universal.

    Ad Age DataCenter ranks Comcast as both a Media 100 company and a Leading National Advertiser.

    Comcast Corp.’s stated marketing costs for Comcast’s cable segment (cable systems) were $1.883 billion in 2010; $1.603 in 2009; and $1.628 billion in 2008.

    In regulatory filings made in 2011, NBC Universal disclosed worldwide advertising costs of $1.435 billion in 2010; $1.493 billion in 2009; and $1.909 billion in 2008.

    Ad Age DataCenter shows Comcast in the Media 100 and Media Family Trees on a pro forma basis for 2010 and 2009 revenue, including revenue of NBC Universal.

    Ad Age DataCenter factored out Comcast and NBC Universal estimated intercompany revenue from Comcast and NBC Universal business segments to arrive at estimated U.S. net media revenue figures.

    Ad Age excluded NBC Universal’s theme-parks revenue from Ad Age’s media-revenue estimates.

    Comcast in December 2009 struck a deal to buy a 51% stake in NBC Universal. This came shortly after General Electric Co., 80% owner of NBC Universal, agreed to buy the 20% stake in NBC Universal held by France’s Vivendi.

    Comcast completed its acquisition of the 51% stake on Jan. 28, 2011, allowing Comcast to consolidate NBC Universal’s financials with Comcast’s financials. At that time, NBC Universal changed its legal name to NBCUniversal Media LLC, which became a wholly owned subsidiary of NBCUniversal Holdings. Comcast controls and owns 51% of NBCUniversal Holdings; GE owns the remaining 49%.

    As a result of the NBC Universal deal, Comcast in 2011 restaged itself into five reportable business segments: Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks.

    Cable Communications is Comcast Corp.’s old core cable-systems business. NBC Universal makes up the remaining four segments.

    NBC Universal’s cable networks include NBC Universal legacy networks (including Bravo, CNBC, MSNBC, Oxygen, Syfy and USA) and networks contributed to NBC Universal by Comcast in January 2011 (E! Entertainment Television, G4, Golf Channel, Style and Versus, which is being rebranded as NBC Sports Network as of Jan. 2, 2012, plus regional sports networks).

    Comcast also contributed two websites - DailyCandy and Fandango - to NBC Universal in January 2011.

    DailyCandy, acquired by Comcast in 2008, is a website devoted to style, food and fashion. Fandango, acquired by Comcast in 2007, is a website that sells tickets to movie theaters and offers video content. NBC’s other digital ventures include iVillage, a women's content site launched in 1995 and bought by NBC Universal in 2006. Ad Age includes revenue for these digital ventures in Ad Age’s cable-networks revenue estimate.

    NBC Universal owns two broadcast networks - NBC and Spanish-language network Telemundo - plus local TV stations.

    NBC Universal as of June 2011 owned 32% of video-site Hulu.

    NBC Universal’s Filmed Entertainment segment consists of the operations of Universal Pictures, which produces filmed entertainment in various media formats for theatrical, home entertainment, television and other distribution platforms.

    The Theme Parks segment includes the Universal Studios Hollywood theme park near Los Angeles and Universal Studios Florida and Universal’s Islands of Adventure in Orlando, Fla.

    NBC Universal effective July 1, 2011, paid $1.025 billion to buy the 50% interest held in the Florida parks from buyout firm Blackstone Group, which had purchased the stake in 2000 from Rank Group. NBC Universal now owns 100% of the Florida venture.

    NBC Universal CEO Steve Burke said in a June 2011 statement: "The [Florida] acquisition consolidates our ownership and confirms our long-term commitment to Universal Orlando and the theme park business. Universal Orlando is a consistent and significant driver of operating and free cash flow and is performing extremely well. It has a superb management team and exciting growth opportunities. This purchase of the Blackstone interest is attractively valued and represents strong financial returns for NBC Universal."

    NBC Universal gets licensing fees and other revenue from third parties that own and operate Universal Studios theme parks in Japan and Singapore.

    As of Dec. 31, 2010, Comcast cable systems served approximately 22.8 million video customers, 17.0 million high-speed internet customers and 8.6 million phone customers and passed 51.9 million homes and businesses in 39 states and the District of Columbia.

    As of Dec. 31, 2009, Comcast cable systems served about 23.6 million video customers, 15.9 million high-speed internet customers and 7.6 million phone customers in 39 states and the District of Columbia.

    The International Olympic Committee in June 2011 awarded NBC Universal the U.S. media rights to the 2014 Sochi Olympic Games, 2016 Rio de Janeiro Olympic Games, 2018 Pyeongchang Olympic Games and 2020 Summer Olympic Games for $4.38 billion, extending NBC's Olympic run.

    NBC Universal's previous broadcast contract was set to end after the 2012 London Summer Olympics, NBC's 13th Olympic Games broadcast and seventh consecutive Olympics broadcast.

    At the conclusion of the 2020 Summer Olympics, NBC will have broadcast 17 Olympic Games, including 11 consecutive Olympics Games.

    Comcast displaced Time Warner as the nation’s largest media company after Time Warner completed its spinoff of Time Warner Cable in March 2009. Time Warner had held the top spot in Advertising Age’s 100 Leading Media Companies report since 1995.

    Walt Disney Co. in November 2006 sold Disney’s 39.5% interest in E! to Comcast for $1.23 billion, giving Comcast full ownership of the cable channel.

    Comcast in 2005 bought a stake in movie distributor Metro-Goldwyn-Mayer. As of November 2010, Comcast had a 21% equity stake. MGM, burdened by debt, filed for bankruptcy reorganization in November 2010. Comcast’s stake was wiped out in bankruptcy. MGM emerged from bankruptcy in December 2010 under new ownership.

    Comcast was founded in 1963.

    Comcast, GE and NBC have historical connections. In 1919, GE led a consortium, consisting of GE, American Telephone & Telegraph Co., Westinghouse and United Fruit (an early investor in radio technology), to form a radio manufacturer, Radio Corporation of America.

    In 1926, RCA began to build a network of radio stations, delivering content to affiliates over AT&T long-distance lines. To avoid antitrust issues, AT&T sold New York station WEAF to RCA and dropped out of the RCA owners consortium.

    RCA formed National Broadcasting Co. (50% owned by RCA, 30% by GE, 20% by Westinghouse) to serve affiliates of WEAF (now WFAN-AM, owned by CBS Corp.), over Red Network, and WJZ (now WABC-AM, owned by Cumulus Media), over Blue Network.

    In 1930, the Justice Department brought antitrust action against RCA, GE and Westinghouse. Under a consent decree in 1932, GE and Westinghouse agreed to sell their stakes in RCA.

    To resolve antitrust issues, RCA in 1943 sold Blue Network, which became American Broadcasting Co. (Disney in 1996 bought Capital Cities/ABC, bringing ABC into the Disney fold. Disney spun off the ABC radio network and radio stations in 2007 to Citadel Broadcasting Corp., which was acquired by Cumulus Media in 2011.)

    In 1986, GE bought RCA Corp., parent of NBC. The next year, GE sold RCA's consumer-electronics business.

    In 2002, Comcast Corp. bought the cable-systems business of AT&T Corp. (successor to American Telephone & Telegraph Co.), making Comcast No. 1 in cable systems.

    Comcast for a period in 2002 used the name "AT&T Comcast Corp." but ditched "AT&T" and reverted to "Comcast Corp." the day the deal closed in November 2002.

    Today’s AT&T, a successor to AT&T Corp., now competes against Comcast and other cable-systems companies with U-verse, a video, broadband and voice service.

    Top executive
    Brian L. Roberts, chmn & CEO

    Comcast Corp./One Comcast Center/Philadelphia, Pa. 19103/Phone: (215) 286-1700.

    Sources: *Net U.S. media revenue figures are Ad Age estimates. See methodology for sources.

A&E Television Networks

A.H. Belo Corp.

Activision Blizzard Corp.

Advance Publications

AMC Networks

American Media



Bauer Publishing

Belo Corp.

Block Communications

Bonnier Corp.

Cablevision Systems Corp.

Catalina Marketing Corp.

CBS Corp.

Charter Communications

Citadel Broadcasting Corp.

Classified Ventures

Clear Channel Communications

Community Newspaper Holdings

Cox Enterprises

Cumulus Media

CW Network

Dex One Corp.


Discovery Communications

Dish Network Corp.

DreamWorks Animation SKG

E.W. Scripps Co.


Electronic Arts

Entercom Communications Corp.


Freedom Communications

Gannett Co.

GateHouse Media


Gray Television

Hearst Corp.


Insight Communications Co.

International Data Group

Journal Communications

Journal Register Co.


Lamar Advertising Co.

Lee Enterprises

Liberty Media Corp.

LIN TV Corp. (LIN Media)

Lions Gate Entertainment Corp.

Local Insight Regatta Holdings

Local TV Holdings

LodgeNet Interactive Corp.

Madison Square Garden Co.

Major League Baseball

McClatchy Co.

Media General

Mediacom Communications Corp.

MediaNews Group (Affiliated Media)

Meredith Corp.

Microsoft Corp.

Monster Worldwide

National CineMedia

National Football League

New York Times Co., The

News Corp.

Raycom Media

RCN Corp.

RDA Holding Co.

Reed Elsevier


Scripps Networks Interactive

Sinclair Broadcast Group

Sirius XM Radio

Sony Corp.

Source Interlink Cos.

Suddenlink Communications


Take-Two Interactive Software


Time Warner

Time Warner Cable

Tribune Co.

Ubisoft Entertainment


United Online

Univision Communications

Valassis Communications

Verizon Communications


Walt Disney Co.

Washington Post Co., The

Weather Channel Cos.

Wenner Media



Yankee Global Enterprises

Yell Group



Advertising Age's Media Trees 2011 shows revenue, major properties, key facts, website links and article links related to the nation's 100 Leading Media Companies. Media Trees 2011 is part of Ad Age 's 100 Leading Media Companies 2011, a report published on and in Ad Age 's print edition on Oct. 3, 2011.

Net U.S. media revenue figures are Ad Age DataCenter estimates based on data from financial filings, company disclosures and Ad Age analysis.

Revenue for 2010 and 2009 are from figures compiled and analyzed in 2011.

Net media revenue is shown pro forma for 2010 and/or 2009 if acquisitions or divestitures completed in 2011, 2010 or 2009 had significant effect on revenue.

Media is defined as information and entertainment content distribution systems in which advertising (including branded entertainment) is a key element. Revenue includes what media companies collect from marketers (advertising); from consumers (subscriptions, fees, movie tickets, DVD sales, video-game software/online services); and from other media companies (TV production/licensing/syndication).

Ad Age has produced the 100 Leading Media Companies report since 1981 (covering 1980 revenue).

Lists of company properties are not all-inclusive; not all properties are shown.

Key sources:
Box Office Mojo
Kantar Media
National Cable & Telecommunications Association
Publishers Information Bureau
SNL Kagan

Media 100 staff: Bradley Johnson, Kevin Brown, Keri Lynch, Catherine Wolf, Madalyn Hoerr, Rahel F. Rasu

This document (published Oct. 3, 2011), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (Copyright 2011) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.