Datacenter

	FORMAT IN MILLIONS OF DOLLARS
FORMAT	2009	2010	2011	2012	2013	2014
Messaging	$229	$327	$422	$477	$529	$603
Display	91	203	335	489	693	888
Search	83	185	295	451	681	858
Video	13	28	51	84	134	201
Total	416	743	1,102	1,501	2,037	2,550
Source: eMarketer, September 2010. Numbers rounded.

	USERS IN MILLIONS
REGION	2012	2013	2014	2015
Asia-Pacific	2,350	2,550	2,720	2,890
Europe	640	650	660	670
Middle East & Africa	460	500	530	560
Latin America	400	420	430	450
North America	260	270	270	280
Worldwide	4,110	4,380	4,610	4,850
Source: eMarketer, April 2011. Individuals of any age who own at least one mobile phone and use the phone(s) at least once per month. Numbers rounded. U.S. Census Bureau projects worldwide population will reach 7.25 billion in 2015, so 67% of the world’s population will be using mobile phones.

Source: NM Incite, a Nielsen/McKinsey Co., "The Social Media Report, Q3 2011." GPS is global positioning system.

Source: ComScore.

APP	OVERALL %	MEN %	WOMEN %
Android Market (store)	90.5%	90.6%	90.5%
Google Maps	74.5	77.1	71.9
Gmail	74.5	75.5	73.4
Facebook	73.5	66.9	81.0
Google Search	71.9	72.4	71.3
YouTube	51.4	53.7	48.7
Advanced Task Killer Free	26.1	24.2	28.3
Angry Birds	25.9	27.3	24.2
Quickoffice Pro	25.3	27.4	23.0
Pandora Radio	23.9	24.4	23.2
Source: Nielsen Co., July 2011. Shows the percentage of adult Android users who used an app within the past 30 days.

Source: Forrester Research, eReader Adoption Forecast, 2010 to 2015 (U.S.). Numbers in millions of U.S. adults.

DOWNLOADED APPS VERSUS REGULAR USE
NUMBER OF APPS ON TABLET			PERCENT WHO USE THIS MANY APPS REGULARLY
1 to 9 apps			95%
10 or more apps			37
20 or more apps			16
Source: GfK MRI iPanel survey of more than 3,000 consumers, September 2011.

HOW TABLET OWNERS DISCOVER APPS
HOW APP WAS FOUND				PERCENT WHO FOUND APPS THIS WAY
Browsed through or searched in app store, or app was featured in app store				80%
Reviews in magazines and newspapers				55
Link within another app				24
Ads on the internet				23
Recommendations from family and friends				21
Ads on TV				16
Ads in magazines				12
Ads in newspapers				8
Ads on radio				7
Source: GfK MRI iPanel survey of more than 3,000 consumers, September 2011.

	SUBSCRIBERS (000)		MARKET SHARE
OPERATOR	July 2011	July 2010	July 2011	July 2010
Total mobile audience	234,000	234,000	100.0%	100.0%
Verizon 1	73,442	72,744	31.4	31.1
AT&T 2	62,029	58,350	26.5	24.9
Sprint 3	36,881	36,764	15.8	15.7
T-Mobile 2	23,537	27,936	10.1	11.9
Tracfone	15,391	12,341	6.6	5.3
MetroPCS	7,377	6,052	3.2	2.6
U.S. Cellular	5,011	5,064	2.1	2.2
Cricket	4,859	4,475	2.1	1.9
Other	5,473	10,274	2.3	4.4
Source: ComScore. Figures are three-month rolling averages for total audience ages 13 plus. 1. Verizon Communications owns 55%; Vodafone Group owns 45%. 2. AT&T in March 2011 agreed to buy T-Mobile USA from Deutsche Telekom. The U.S. Justice Department in August 2011 filed a civil antitrust lawsuit to block the deal. 3. Sprint includes pre-paid brands Boost and Virgin Mobile USA, but excludes Clearwire, in which Sprint Nextel had a 54% non-controlling economic interest as of June 2011. Numbers rounded.

	SUBSCRIBERS (000)		MARKET SHARE
PLATFORM	July 2011	July 2010	July 2011	July 2010
Total smartphones	82,245	53,467	100.0%	100.0%
Google (Android)	34,358	9,098	41.8	17.0
Apple (iPhone)	22,216	12,714	27.0	23.8
RIM (BlackBerry)	17,846	20,991	21.7	39.3
Microsoft	4,703	6,304	5.7	11.8
Symbian	1,536	1,728	1.9	3.2
Palm	1,409	2,598	1.7	4.9
Source: ComScore. Figures are three-month rolling averages as of July 2011 for total audience ages 13 plus.

OEM	U.S. MARKET SHARE		OEM	U.S. MARKET SHARE
Samsung	25.5%		HTC	4.7%
LG	20.9		Kyocera	3.8
Motorola	14.1		Pantech	2.0
Apple	9.5		Sony Ericcson	1.0
RIM	7.6		HP	0.7
Nokia	5.3		Other	5.0
Source: ComScore. Figures based on three-month rolling averages as of July 2011. Data are for mobile phones only. OEM is original equipment manufacturer.

	SUBSCRIBERS (000)		MARKET SHARE
PLATFORM	July 2011	July 2010	July 2011	July 2010
FORM FACTOR
Total audience	234,000	234,000	100.0%	100.0%
Candybar	99,240	79,844	42.4	34.1
Clamshell/flip	78,019	107,097	33.3	45.8
Slider	52,459	42,797	22.4	18.3
Swivel/pivot	482	909	0.2	0.4
OTHER ATTRIBUTES
GPS	177,634	158,227	75.9	67.6
QWERTY keyboard	80,804	70,926	34.5	30.3
Touch screen	86,686	51,603	37.0	22.1
Accelerometer	75,011	42,173	32.1	18.0
Gyroscope	10,021	1,127	4.3	0.5
Source: ComScore. Figures are three-month rolling averages for total audience ages 13 plus for mobile phones only (excludes tablets).

		MEASURED MEDIA IN MILLIONS OF DOLLARS
RANK	CARRIER	2010	2009	% CHG
1	AT&T 2	$1,667	$1,608	3.7
2	Verizon Wireless 1	1,548	1,807	-14.3
3	Sprint Nextel 3	986	1,231	-19.9
4	T-Mobile 2 [Deutsche Telekom]	582	510	14.2
	Top 4	4,784	5,156	-7.2
	Other	585	319	83.2
	Industry total	5,368	5,475	-2.0
Source: Kantar Media. Data reflect wireless spending only. 1. Verizon Communications owns 55%; Vodafone Group owns 45%. 2. AT&T in March 2011 agreed to buy T-Mobile USA from Deutsche Telekom. 3. Sprint includes pre-paid brands Boost and Virgin Mobile USA, but excludes Clearwire, in which Sprint Nextel had a 54% non-controlling economic interest as of June 2011. Numbers rounded.

• 28.9 million people (or 12% of the U.S. adult population) are projected to have e-readers by 2012, up from 20.6 million in 2011.

• By 2013, there will be 91.5 million mobile gamers, 35.6 million mobile coupon users.

• By 2012, 18% of smartphone users (and 7% of all mobile phone users) will book travel via mobile internet or app service at least once a year.

• Tablets represent 1.8% of internet traffic.

• More than 350 million active users access Facebook through mobile devices. They are twice as active on the social network as non-mobile users.

Source: eMarketer for e-readers (May 2011); gamers (July 2011); coupons (August 2011); travel (February 2011), all for U.S. adults. ComScore for tablet data (July 2011). Facebook data from Facebook.com, (September 2011).

Source: eMarketer, September 2010. Dollars in millions.