How to create a measurement strategy for the long and short term
As global issues disrupt traditional media buying and marketing campaigns, brands have an opportunity—and a responsibility—to navigate this…
3 Steps to Improving your Marketing Intelligence Strategy
Marketers looking to improve and grow their business need to assess their maturity based on the three main pillars of marketing intelligence.
Marketing during times of change: Finding certainty through data
In this time of uncertainty and turmoil, marketers are in unique position to navigate the unknowns for their businesses by focusing on four key…
Salesforce Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Marketers use Datorama to bring together all of their data and take action on insights to optimize every marketing investment and activity. Datorama integrates the myriad of technologies used in today’s marketing and consumer engagement ecosystem, enabling brands, agencies and publishers to deliver exceptional, intelligent experiences across the entire customer lifecycle.
