How marketers can use live football TV data to reach viewers beyond game day
With access to sophisticated data, brands can take their live TV sports solutions further by better understanding the impact they’re having on…
3 top trends in advertising that will carry into 2023
In 2023, advertisers are looking forward to the merger of TV streaming and linear, new ad formats, and programmatic that addresses both the buy…
Why maintaining marketing spend is the most strategic path through tough economic times
A potential recession does not mean marketing budgets must take a hit. By refocusing goals and managing the books, brands can still expand market…
Get your brand in the game with sports engagement
Marketers can explore addressable CTV to engage with sports enthusiasts wherever they’re consuming content, to drive consumers down the purchase…
Watch Studio 30 Presents: TV advertising, innovation and the future of DirecTV
DirecTV Advertising's Amy Leifer joins Age Studio 30 at Cannes Lions to discuss the MVPD's latest ad tech partnerships and innovations including…
Demystifying addressable: It’s as easy as one, two, three
For advertisers to optimize their use of addressable, it’s key to think beyond targeting, consider value not price, and combine digital with…
DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns.