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    PUBLISHING PARTNER:
    Dynata

    Why marketers must be leaders in data privacy and transparency

    While the use of personal data must be consistent with laws, privacy protection also is essential to a brand and its products’ reputation for…

    By Steven Millman

    3 untapped ways your existing data can produce better ROI

    Data-driven business decisions can greatly benefit returns, employing advanced analytic techniques and machine learning to scale audiences for…

    By Steven Millman

    How emotional connection with content drives ad performance

    Dynata research shows that intense viewer interest in competitive TV outcomes, as demonstrated in this year’s Super Bowl, boosts ad performance…

    By Steven Millman, Eldaa Daily

    Closing engagement gaps in a cookieless world

    By Steven Millman

    About

    Dynata is the world’s largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally. Partnering with more than 6,000 clients around the world, Dynata offers innovative data services and solutions to bring the voice of the customer to the entire marketing continuum. 

    For more information on Dynata’s Data Activation solution, click here.

    Contributors
    Steven Millman

    Senior Vice President, Global Research, Dynata

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