Why marketers must be leaders in data privacy and transparency
While the use of personal data must be consistent with laws, privacy protection also is essential to a brand and its products’ reputation for…
3 untapped ways your existing data can produce better ROI
Data-driven business decisions can greatly benefit returns, employing advanced analytic techniques and machine learning to scale audiences for…
How emotional connection with content drives ad performance
Dynata research shows that intense viewer interest in competitive TV outcomes, as demonstrated in this year’s Super Bowl, boosts ad performance…
About
Dynata is the world’s largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally. Partnering with more than 6,000 clients around the world, Dynata offers innovative data services and solutions to bring the voice of the customer to the entire marketing continuum.
For more information on Dynata’s Data Activation solution, click here.
