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    PUBLISHING PARTNER:
    Edelman

    Why marketers need to use data with empathy to connect with people

    Despite acquiring more and more consumer data, marketers are doomed to fail. Why? Because the industry is shackled to an outdated approach to data…

    By Yannis Kotziagkiaouridis

    Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy. We use data and intelligence to help organizations build trusting relationships with people by making communications more authentic, engagement more exciting and connections more meaningful. DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, machine learning experts and data strategy consultants based in 15 markets around the world. 

    Contributors
    Yannis Kotziagkiaouridis

    Global Chief Data & Analytics Officer, Edelman

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