
When your Ad is on the line: Predicting TV performance while your campaign is still in-flight
Savvy advertisers can optimize TV campaigns in-flight with digital signals - search and website visits - as a reliable predictor of intent and a…
About
EDO, Inc. is the leading predictive measurement platform for Convergent TV whose measurement, data and analytics helps the advertising industry optimize ROI for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics and trusted by its clients – across brands, TV networks, and agencies – to generate greater value from their creative efforts and media decisions. EDO’s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights. To learn more about EDO, please visit: www.edo.com.